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市場調査レポート
商品コード
1395698
家庭用掃除機の世界市場規模、シェア、産業動向分析レポート:タイプ別、販売形態別、製品別、地域別展望と予測、2023年~2030年Global Household Vacuum Cleaners Market Size, Share & Industry Trends Analysis Report By Type (Corded, and Cordless), By Mode of Sales, By Product (Canister, Upright, Drum, Central, Robotics, and Others), By Regional Outlook and Forecast, 2023 - 2030 |
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家庭用掃除機の世界市場規模、シェア、産業動向分析レポート:タイプ別、販売形態別、製品別、地域別展望と予測、2023年~2030年 |
出版日: 2023年11月30日
発行: KBV Research
ページ情報: 英文 368 Pages
納期: 即納可能
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家庭用掃除機市場規模は、予測期間中にCAGR 5.8%で成長し、2030年には266億米ドルに達すると予測されます。2022年の市場規模は8,028万9,300台で、成長率は8.0%(2019年~2022年)です。
KBVカーディナルマトリックスに示された分析によると、サムスン電子が市場の先駆者です。例えば、2023年3月、Samsung Electronics Co.Ltd.は、インドでプレミアム掃除機Bespoke JetとRobotic Jet Bot+を発表し、ロボット掃除機分野でデビューしました。Bespoke Jetはクリーンステーションを備え、掃除機を充電し、ごみ箱を自動的に空にします。両モデルとも、吸引力210Wのデジタル・インバータ・モーターを搭載しています。LG Electronics, Inc.、Haier Smart Home Co., Ltd.、パナソニック株式会社などの企業が、この市場における主要なイノベーターです。
市場成長要因
衛生と清潔に対する意識の高まり
健康志向の高まりにより、清潔で衛生的な生活空間は個人にとって不可欠なものとなっています。消費者は、清潔な家庭と全体的な健康の関連性を認識しており、掃除機のような効果的なクリーニング・ソリューションへの需要を煽っています。室内空気の質に対する意識の高まりや、アレルゲンや病原菌に対する懸念が、高度なろ過システムを備えた掃除機の採用を後押ししています。消費者は、目に見える汚れを除去し、呼吸器の健康に影響を与える可能性のある微細な粒子に対応する家電製品を求めています。掃除機は、家庭を清潔に保つための迅速で便利な方法を提供し、多忙な日常生活を送る個人の嗜好に合致しています。現在、家庭にはカーペット、広葉樹の床、タイルなど、さまざまな表面があります。掃除機は、その多用途性とさまざまな表面への適応能力により、現代家庭の多様な掃除ニーズに対応するための不可欠なツールとなっています。衛生と清潔に対する意識の高まりの結果、市場は大幅に拡大すると予想されます。
ペット飼育の増加とペット向けモデルの開発
ペットの飼い主は、床やカーペット、家具にたまったペットの毛に悩まされることが多いです。強力な吸引力や専用のアタッチメントなど、ペットの毛の除去に特化した機能を備えた掃除機は、ペットの毛を効果的に管理し、最小限に抑えるために不可欠なツールとなっています。ペットは、カーペットの抜け毛や硬い床の汚れなど、家のさまざまな場所を汚します。さまざまな表面に対応し、さまざまなアタッチメントを備えた多用途の掃除機は、ペットの飼育に伴う多様な掃除のニーズに応えます。掃除機の中には、ペットの臭いを中和または除去し、より爽やかで快適な家庭環境を作り出すように設計されているものもあります。ペットの飼い主、特に忙しいライフスタイルの飼い主は、掃除の利便性を重視します。ペット関連の汚れに対処するための効率的で時間節約のソリューションを提供する掃除機は、実用的で効果的な掃除道具を探しているペットオーナーにアピールします。ペットの飼育率の上昇とペット向けモデルの市場開拓は、市場の成長を促す極めて重要な要因となっています。
市場抑制要因
価格感度の高い競合
特に価格に敏感な層の消費者は、高度な機能を備えたモデルよりも低価格の掃除機を優先することがあります。このような価格敏感性は、革新的技術を搭載したハイエンドモデルの採用を制限し、メーカーの利益率に影響を与える可能性があります。価格に敏感な消費者は、高度な機能やハイエンド仕様の掃除機よりも、低価格の掃除機モデルを優先するかもしれないです。このような嗜好は、プレミアムモデルや革新的モデルの採用を制限し、メーカーの収益の可能性に影響を与える可能性があります。このような抵抗は、市場での技術進歩の採用を遅らせる可能性があります。メーカーは、掃除機の上位モデルにプレミアム機能を導入することが多いです。しかし、価格に敏感な消費者はこうしたモデルへの投資に消極的になり、先進機能の普及が制限される可能性があります。価格に敏感な消費者は、ブランドへの忠誠心が低く、価格を考慮してブランドを切り替えます。このようなブランド・ロイヤルティの欠如は、メーカーが長期的な顧客関係を築くことを困難にします。したがって、価格感応度の高い競争は市場の成長を鈍らせる可能性があります。
タイプ別展望
タイプ別に見ると、市場はコード付きとコードレスに二分されます。2022年には、コード付きセグメントが最大の収益シェアで市場を独占しました。コード付き掃除機は、コンセントから直接操作するため、一貫した中断のない電力供給を提供することで知られています。コード付き掃除機はワット数が高いことが多く、多くのコードレス・モデルよりも強力な吸引力が得られます。そのため、カーペットの奥深くまで掃除したり、こびりついた汚れを取り除いたり、難しい表面の掃除に効果的です。多くのコード付き掃除機には、調節可能な高さ設定、さまざまなブラシタイプ、特定の掃除作業用の専用ツールなど、さまざまなアタッチメントや機能が付属しています。この多様性により、さまざまな表面や清掃要件に対する使い勝手が向上します。
販売形態の展望
販売形態によって、市場はオフラインとオンラインに分類されます。オンライン・セグメントは2022年の市場でかなりの収益シェアを占めています。オンライン・セグメントでは、消費者は様々なブランドの膨大で多様な掃除機モデルを購入することができます。買い物客は、機能、価格、カスタマーレビューを簡単に比較することができ、自分のニーズに合った情報に基づいた意思決定をすることができます。このような透明性は、メーカー間の健全な競争を促進し、継続的な製品革新を促します。オンライン・プラットフォームは、リアルタイムのカスタマー・レビューや推薦の場を提供します。潜在的な購入者は、他の人の経験を活用して十分な知識を得た上で意思決定ができるため、製品に対する消費者の信頼と信用を高めることに貢献します。
製品の展望
製品は、アップライト型、キャニスター型、セントラル型、ドラム型、ロボット型、その他に分類されます。2022年には、キャニスター型が市場で最大の売上シェアを占めました。キャニスター型掃除機は汎用性が高く、広葉樹の床、カーペット、タイル、さらにはカーテンや布張りのようなデリケートな表面を効率的に掃除します。キャニスター型掃除機は、さまざまな掃除アタッチメントを柔軟に切り替えられるため、家庭での幅広い掃除作業に適しています。キャニスター型掃除機は、階段や布張りの掃除に特に効果的です。軽量のキャニスターは階段の掃除の際に簡単に持ち運ぶことができ、アタッチメントは椅子張りの布地を処理し、家具からほこり、ペットの毛、アレルゲンを取り除くように設計されています。
地域別展望
地域別に見ると、市場は北米、欧州、アジア太平洋、ラテンアメリカ・中東・アフリカで分析されます。2022年には、北米地域が市場で大きな収益シェアを獲得しました。北米では、ペースの速い多忙なライフスタイルにより、時間の節約と効率的なクリーニングソリューションへの需要が高まっています。掃除機は、多大な時間と労力を必要とせずに家庭を清潔に保つ便利な方法を提供するため、北米の多忙なスケジュールを抱える家庭に人気のある選択肢となっています。北米ではペットの飼育率が高いことも、掃除機、特にペットの毛の除去用に設計されたモデルの普及に貢献しています。
The Global Household Vacuum Cleaners Market size is expected to reach $26.6 billion by 2030, rising at a market growth of 5.8% CAGR during the forecast period. In the year 2022, the market attained a volume of 80,289.3 thousand units, experiencing a growth of 8.0% (2019-2022).
Drum vacuum cleaners typically feature advanced filtration systems that effectively capture and contain dust particles and allergens. Consequently, the Drum segment captured $1,996.5 revenue in the market in 2022. The drum segment procured a promising growth rate in the market in 2022. Drum vacuum cleaners are renowned for their exceptionally powerful suction capabilities. The drum design allows for larger motors and more substantial airflow, enhancing suction performance. This superior cleaning power ensures a more thorough and efficient removal of dirt, debris, and allergens from various surfaces. This mainly benefits households with allergies or individuals seeking a cleaner and healthier indoor environment. The enhanced filtration adds to the overall appeal of drum vacuum cleaners in the market segment.
The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, In June, 2023, Puresight Systems, iRobot's exclusive distributor in India, introduced the Roomba Combo j7+ robot vacuum and mop at Rs 89,900. The company also launched the Roomba Combo j7 without the Clean Base Automatic Dirt Disposal, priced at Rs 69,900. Additionally, In September, 2022, iRobot Corp. unveiled the Roomba Combo j7+, featuring iRobot OS 5.0 updates. Tailored for busy households with diverse flooring, this 2-in-1 robot stands out by simultaneously vacuuming and mopping in a single cleaning cycle.
Based on the Analysis presented in the KBV Cardinal matrix; Samsung Electronics Co. Ltd. is the forerunner in the Market. For Instance, March, 2023, Samsung Electronics Co. Ltd. introduced the premium Bespoke Jet and Robotic Jet Bot+ vacuum cleaners in India, marking the company's debut in the robotic vacuum cleaner segment. The Bespoke Jet features a clean station, charging the vacuum and automatically emptying the dustbin. Both models are powered by a Digital Inverter Motor with a 210W suction capacity. Companies such as LG Electronics, Inc., Haier Smart Home Co., Ltd., Panasonic Corporation are some of the key innovators in the Market.
Market Growth Factors
Increasing awareness of hygiene and cleanliness
A clean and hygienic living space has become essential for individuals due to the increasing focus on health and wellness. Consumers recognize the link between a clean home and overall well-being, fueling the demand for effective cleaning solutions like vacuum cleaners. Increased awareness of indoor air quality and concerns about allergens and pathogens have driven the adoption of vacuum cleaners with advanced filtration systems. Consumers seek appliances that remove visible dirt and address microscopic particles that can impact respiratory health. Vacuum cleaners provide a quick and convenient way to keep homes clean, aligning with the preferences of individuals with hectic routines. Nowadays, homes feature a variety of surfaces, including carpets, hardwood floors, tiles, and more. Vacuum cleaners, with their versatility and ability to adapt to different surfaces, have become indispensable tools for addressing the diverse cleaning needs of modern households. As a result of the increasing awareness of hygiene and cleanliness, the market is anticipated to increase significantly.
Rising pet ownership and development of pet-focused models
Pet owners often contend with pet hair accumulation on floors, carpets, and furniture. Vacuum cleaners with specialized pet hair removal features, such as powerful suction and specialized attachments, become essential tools for effectively managing and minimizing pet hair. Pets can make messes in various home areas, from shedding on carpets to tracking dirt on hard floors. Versatile vacuum cleaners that can adapt to different surfaces and feature various attachments cater to the diverse cleaning needs associated with pet ownership. Some vacuum cleaners have features designed to neutralize or eliminate pet odors, creating a fresher and more pleasant home environment. Pet owners, especially those with busy lifestyles, value convenience in cleaning. Vacuum cleaners that offer efficient and time-saving solutions to manage pet-related messes appeal to pet owners looking for practical and effective cleaning tools. Rising pet ownership and development of pet-focused models have been a pivotal factor in driving the growth of the market.
Market Restraining Factors
High price sensitivity competition
Consumers, especially in price-sensitive segments, may prioritize lower-priced vacuum cleaners over models with advanced features. This price sensitivity can limit the adoption of high-end models with innovative technologies, affecting profit margins for manufacturers. Price-sensitive consumers may prioritize lower-priced vacuum cleaner models over those with advanced features or higher-end specifications. This preference can limit the adoption of premium or innovative models, impacting the revenue potential for manufacturers. This resistance can slow down the adoption of technological advancements in the market. Manufacturers often introduce premium features in higher-end vacuum cleaner models. However, price-sensitive consumers may be less inclined to invest in these models, limiting the widespread adoption of advanced functionalities. Price-sensitive consumers show limited brand loyalty, switching brands based on price considerations. This lack of brand loyalty can make it challenging for manufacturers to build long-term customer relationships. Thus, high price sensitivity competition can slow down the growth of the market.
Type Outlook
On the basis of type, the market is bifurcated into corded and cordless. In 2022, the corded segment dominated the market with maximum revenue share. Corded vacuum cleaners are known for providing a consistent and uninterrupted power supply as they operate directly from an electrical outlet. Corded vacuum cleaners often have higher wattage, resulting in stronger suction power than many cordless models. This makes them effective for deep cleaning carpets, removing embedded dirt, and tackling challenging surfaces. Many corded vacuum cleaners come with various attachments and features, such as adjustable height settings, different brush types, and specialized tools for specific cleaning tasks. This versatility enhances their usability for various surfaces and cleaning requirements.
Mode of Sales Outlook
By mode of sales, the market is categorized into offline and online. The online segment covered a considerable revenue share in the market in 2022. The online segment offers consumers a vast and diverse range of vacuum cleaner models from various brands. Shoppers can easily compare features, prices, and customer reviews, empowering them to make informed decisions that align with their needs. This transparency fosters healthy competition among manufacturers and drives continuous product innovation. Online platforms provide a space for real-time customer reviews and recommendations. Potential buyers can leverage the experiences of others to make educated decisions, contributing to increased consumer confidence and trust in the product.
Product Outlook
Based on product, the market is classified into upright, canister, central, drum, robotics, and others. In 2022, the canister segment witnessed the largest revenue share in the market. Canister vacuum cleaners are highly versatile and efficiently clean surfaces, including hardwood floors, carpets, tiles, and even delicate surfaces like curtains and upholstery. The flexibility to switch between different cleaning attachments makes canister vacuums suitable for a wide range of household cleaning tasks. Canister vacuum cleaners are particularly effective for cleaning stairs and upholstery. The lightweight canister can be easily carried while cleaning stairs, and the attachments are designed to handle upholstery fabrics, removing dust, pet hair, and allergens from furniture.
Regional Outlook
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region acquired a significant revenue share in the market. North America's fast-paced and busy lifestyles have increased demand for time-saving and efficient cleaning solutions. Vacuum cleaners offer a convenient way to keep homes clean without requiring significant time and effort, making them a popular choice for households with hectic schedules in North America. The high rate of pet ownership in North America has contributed to the adoption of vacuum cleaners, especially models designed for pet hair removal.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Panasonic Holdings Corporation, AB Electrolux (Electrolux), LG Electronics, Inc. (LG Corporation, Samsung Electronics Co., Ltd. (Samsung Group), Koninklijke Philips N.V., Miele & Cie. KG, Dyson Limited, iRobot Corporation (Amazon.com, Inc.), Haier Smart Home Co., Ltd. (Haier Group Corporation) and BISSELL, Inc.
Recent Strategies Deployed in Household Vacuum Cleaners Market
Partnerships, Collaborations, and Agreements:
Nov-2023: BISSELL, Inc. partnered with Greenworks to release the CleanView XR Stick Vacuum series, powered by the PowerAll 24-Volt Lithium-Ion Battery. The vacuums, including the Clean XR and CleanView XR Pet, featured more potent motors and extended run times, with the Clean XR having a 40% more powerful motor and 35 minutes of runtime, and the CleanView XR Pet having a 60% more powerful motor with up to 40 minutes of runtime.
Product Launches and Product Expansions:
Sep-2023: Samsung Electronics Co. Ltd launched the Jet™ Cordless Vacuum range, including models 65, 75E, 85, and 95. With lightweight designs, increased power, and standard pet tools, these vacuums offered a hygienic cleaning solution. The Digital Inverter Motor provided suction power up to 210W, while the aerodynamic air system and multi-cyclonic filtration efficiently trapped fine dust particles.
Aug-2023: Dyson Limited launched the V12s Detect Slim Submarine, its first all-in-one wet-and-dry cordless vacuum cleaner in India, priced at Rs. 62,900. The model featured new technologies for hard floor cleaning, including hydration, absorption, and extraction, along with Dyson's powerful suction, dust illumination, and anti-tangle capabilities, including a wet roller head for liquid spills.
Jun-2023: Samsung Electronics Co., Ltd. globally launched the Samsung Bespoke Jet AI, its most powerful cordless stick vacuum with 280W suction power, an enhanced self-emptying All-in-One Clean Station, and AI-based functionality. The Bespoke Jet AI, catering to diverse lifestyles, featured world-class suction power and AI-driven cleaning services that automatically adapted to different environments.
Jun-2023: Puresight Systems, iRobot's exclusive distributor in India, introduced the Roomba Combo j7+ robot vacuum and mop at Rs 89,900, available from June 20. The company also launched the Roomba Combo j7 without the Clean Base Automatic Dirt Disposal, priced at Rs 69,900.
Apr-2023: Electrolux Group launched a paint-free surface stick vacuum cleaner range, utilizing recycled plastics for colors and reducing environmental impact by eliminating the need for paint chemicals. The range incorporates 43% to 49% recycled material by weight, varying with color and nozzles.
Mar-2023: Samsung Electronics Co. Ltd. introduced the premium Bespoke Jet and Robotic Jet Bot+ vacuum cleaners in India, marking the company's debut in the robotic vacuum cleaner segment. The Bespoke Jet features a clean station, charging the vacuum and automatically emptying the dustbin. Both models are powered by a Digital Inverter Motor with a 210W suction capacity.
Sep-2022: iRobot Corp. unveiled the Roomba Combo j7+, the world's most advanced robot vacuum and mop, featuring iRobot OS 5.0 updates. Tailored for busy households with diverse flooring, this 2-in-1 robot stands out by simultaneously vacuuming and mopping in a single cleaning cycle, saving time and maintaining floors effortlessly.
Jul-2022: Philips Domestic Appliances launched its SpeedPro cordless vacuum cleaners in India, tailored to meet the specific cleaning needs of Indian households. Priced starting at Rs 29,995, the range aimed to address various dust-related challenges and offered a comprehensive cleaning solution, backed by a 2-year warranty.
Jul-2022: Dyson Limited launched its new cordless vacuum cleaner, the Dyson V15 Detect. It can detect hidden dust particles as small as 10 microns and is equipped with an acoustic piezo sensor to enable scientific proof of what's been sucked up.
May-2022: Samsung Electronics Co. Ltd. launched the Jet cordless stick vacuum cleaners-Jet 70, Jet 75, and Jet 90-with up to 200 watts suction power, priced between Rs. 36,990 and Rs. 52,990. Powered by a digital inverter motor, they offered high energy efficiency, a removable battery for up to two hours of cleaning, and an option for an additional spare battery.
May-2022: Haier Smart Home Co., Ltd. introduced its inaugural smart Vacuum Cleaner technology, the 2-in-1 dry & wet mop Robot Vacuum Cleaner in India. This launch aimed to enhance cleaning efficiency, effectiveness, and user-friendliness, underlining Haier's commitment to bolstering its smart home solutions portfolio.
Mar-2022: Panasonic Corporation launched the Tangle-Free Hair Cordless Stick Vacuum Cleaner (MC-SB85) with a conical brush for efficient hair collection. The nozzle, now tangle-free, is coated with an ion plate for bacteria removal from floors.
Sep-2021: iRobot Corp. released the Roomba j7+ robot vacuum with new features, powered by iRobot Genius 3.0 Home Intelligence. Available across their connected robot portfolio, iRobot Genius 3.0 enhances the cleaning performance of the Roomba j7+, equipped with PrecisionVision Navigation for increased intelligence with each use.
Jul-2021: Electrolux, unveiled the "2-Infinity" prototype vacuum cleaner, in collaboration with Stena Recycling, nearing full recyclability at approximately 90%, surpassing the standard market vacuum cleaners 75%. A pre-series of up to 300 units was assessed for potential production as the next step. The 2-Infinity marks the second prototype arising from the Stena Recycling partnership, following the initial prototype presented in October 2020, which was crafted entirely from recycled materials and reused components.
Oct-2020: Electrolux developed a vacuum cleaner from 100% recycled materials, sourced from discarded electronic products. In collaboration with Stena Recycling in the Circular Initiative, the project aimed to address recycling challenges and explore circularity in household appliances, focusing on optimizing the market for recycled plastics. The initiative reflects Electrolux's commitment to industry advancement through knowledge-sharing and innovation.
Acquisition and Mergers:
Jul-2021: Electrolux acquired La Compagnie du SAV (CSAV), the leading French appliance repair service provider, aligning with its strategy to enhance consumer experiences and meet growing after-sales service demand in France. The acquisition also underscores Electrolux's commitment to circularity and appliance repairability.
Market Segments covered in the Report:
By Type (Volume, Thousand Unit, USD Billion, 2019-30)
By Mode of Sales (Volume, Thousand Unit, USD Billion, 2019-30)
By Product (Volume, Thousand Unit, USD Billion, 2019-30)
By Geography (Volume, Thousand Unit, USD Billion, 2019-30)
Companies Profiled
Unique Offerings from KBV Research