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保険広告の世界市場規模、シェア、産業動向分析レポート：製品タイプ別、広告チャネル別、用途別、地域別の展望と予測、2023年～2030年

Global Insurance Advertising Market Size, Share & Industry Trends Analysis Report By Product Type, By Advertising Channels (Television, Email, Sales Calls, and Others), By Application, By Regional Outlook and Forecast, 2023 - 2030
出版日: | 発行: KBV Research | ページ情報: 英文 247 Pages | 納期: 即納可能 即納可能とは

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=155.13円
保険広告の世界市場規模、シェア、産業動向分析レポート：製品タイプ別、広告チャネル別、用途別、地域別の展望と予測、2023年～2030年
出版日: 2023年09月30日
発行: KBV Research
ページ情報: 英文 247 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 図表
  • 目次
概要

保険広告市場規模は2030年までに226億米ドルに達し、予測期間中のCAGRは10.2%の市場成長率で上昇すると予測されます。

しかし、保険広告の需要は、地域や国によって異なる複雑で多様な規制の枠組みによって妨げられています。これらの規制は、消費者に対する保険商品のマーケティング、コミュニケーション、販売について規定しています。さらに、コンプライアンス違反の可能性は、企業にとって高額な罰則や風評被害をもたらす可能性があります。こうした障害は、保険広告の革新性や独創性を阻害します。その結果、保険広告市場は消費者の嗜好の変化や技術の進歩に迅速に対応することができず、成長の可能性を制限しています。

製品タイプの展望

製品タイプ別に見ると、市場は生命保険と損害保険に区分されます。2022年には、生命保険分野が最大の売上シェアを占めて市場を独占しました。これは、生命保険が長期的な資金計画と安全保障に本質的に関係しているためです。生命保険は、予期せぬ損失が発生した場合に最愛の人のための保険プランを提供するものであり、遺産計画や家族の幸福を保証する上で不可欠なものとなっています。保険業界のデジタル化が進むにつれ、オンライン広告とデジタル・マーケティングが不可欠となっています。保険会社はウェブサイト、ネットワーキング・サイト、電子メール広告、SEOを活用し、より多くの読者にリーチしています。生命保険の広告は、競合、デジタル化、ターゲット・マーケティング、規制遵守、信頼とブランド認知の確立に重点を置いていることが特徴です。

広告チャネルの展望

広告チャネルに基づき、市場はテレビ、Eメール、セールスコール、その他に細分化されます。2022年の市場規模では、セールスコール部門が大幅な伸びを示しました。保険セールスコール広告は、アウトバウンドセールスコールを通じて保険商品やサービスを宣伝します。このアプローチは、リードを生成し、保険の見積もりを提供し、契約者にリードを変換するために電話で潜在的な顧客に連絡することを含みます。効果的な保険セールスコール広告を行うには、十分な訓練を受けた意欲的な営業チーム、法規制の遵守、見込み客への価値提供に注力することが必要です。

アプリケーションの展望

用途別では、ダイレクトマーケティング、ネットワークマーケティング、モバイルマーケティング、その他に分類されます。2022年には、ダイレクトマーケティング分野が市場で最も高い収益シェアを記録しました。ダイレクト・マーケティングの理由は、ターゲットを絞ったアプローチと個別化されたコミュニケーションにあります。ダイレクト・マーケティングにより、保険会社は見込み顧客と直接コミュニケーションを取り、個々の要件や嗜好に合わせてメッセージをカスタマイズすることができます。このようなターゲットを絞ったアプローチは、効率的な資源配分と高い投資収益率につながり、このセグメントの優位性に寄与しています。

地域別展望

地域別に見ると、市場は北米、欧州、アジア太平洋、LAMEAで分析されます。2022年には、北米地域が市場で最大の収益シェアを占めました。これには、同地域の堅調な保険業界、高い保険普及率を誇る成熟した業界、リスク軽減文化など、いくつかの要因が寄与しています。老舗の保険会社の存在と、北米の消費者の保険の意義に対する認識が相まって、保険商品に対する安定した需要が煽られ、保険広告市場が拡大します。

目次

第1章 市場範囲と調査手法

  • 市場の定義
  • 目的
  • 市場範囲
  • セグメンテーション
  • 調査手法

第2章 市場の概要

  • 主なハイライト

第3章 市場概要

  • イントロダクション
    • 概要
      • 市場構成とシナリオ
  • 市場に影響を与える主な要因
    • 市場促進要因
    • 市場抑制要因
  • ポーターのファイブフォース分析

第4章 保険広告市場における戦略

第5章 世界の保険広告市場：製品タイプ別

  • 世界の生命保険市場：地域別
  • 世界の損害保険市場：地域別

第6章 世界の市場：、広告チャネル別

  • 世界のテレビ市場：地域別
  • 世界の電子メール市場：地域別
  • 世界のセールスコール市場：地域別
  • 世界のその他の市場：地域別

第7章 世界の市場：、アプリケーション別

  • 世界のダイレクトマーケティング市場：地域別
  • 世界のネットワークマーケティング市場：地域別
  • 世界のモバイルマーケティング市場：地域別
  • 世界のその他の市場：地域別

第8章 世界の市場：、地域別

  • 北米の市場
    • 北米の市場：製品タイプ別
      • 北米の国別生命保険市場
      • 北米の国別損害保険市場
    • 北米の市場：広告チャネル別
      • 北米の国別テレビ市場
      • 北米の国別電子メール市場
      • 北米の国別セールスコール市場
      • 北米その他の国別市場
    • 北米の市場：用途別
      • 北米の国別ダイレクトマーケティング市場
      • 北米の国別ネットワークマーケティング市場
      • 北米の国別モバイルマーケティング市場
      • 北米その他の国別市場
    • 北米の市場：国別
      • 米国の保険広告市場
      • カナダの保険広告市場
      • メキシコの保険広告市場
      • 残りの北米の市場
  • 欧州の市場
    • 欧州の市場：製品タイプ別
      • 欧州の国別生命保険市場
      • 欧州の国別損害保険市場
    • 欧州の市場：広告チャネル別
      • 国別の欧州テレビ市場
      • 欧州の国別電子メール市場
      • 欧州の国別セールスコール市場
      • 欧州その他の国別市場
    • 欧州の市場：用途別
      • 国別欧州ダイレクトマーケティング市場
      • 国別の欧州ネットワークマーケティング市場
      • 欧州の国別モバイルマーケティング市場
      • 欧州その他の国別市場
    • 欧州の市場：国別
      • ドイツの保険広告市場
      • 英国の保険広告市場
      • フランスの保険広告市場
      • ロシアの保険広告市場
      • スペインの保険広告市場
      • イタリアの保険広告市場
      • 残りの欧州の市場
  • アジア太平洋の市場
    • アジア太平洋の市場：製品タイプ別
      • アジア太平洋地域の国別生命保険市場
      • アジア太平洋地域の国別損害保険市場
    • アジア太平洋の市場：広告チャネル別
      • 国別のアジア太平洋地域のテレビ市場
      • アジア太平洋地域の国別電子メール市場
      • アジア太平洋地域の国別セールスコール市場
      • アジア太平洋地域その他の国別市場
    • アジア太平洋の市場：用途別
      • アジア太平洋地域の国別ダイレクトマーケティング市場
      • 国別のアジア太平洋ネットワークマーケティング市場
      • アジア太平洋地域の国別モバイルマーケティング市場
      • アジア太平洋地域その他の国別市場
    • アジア太平洋の市場：国別
      • 中国の保険広告市場
      • 日本の保険広告市場
      • インドの保険広告市場
      • 韓国の保険広告市場
      • シンガポールの保険広告市場
      • マレーシアの保険広告市場
      • 残りのアジア太平洋の市場
  • ラテンアメリカ・中東・アフリカの市場
    • ラテンアメリカ・中東・アフリカの市場：製品タイプ別
      • 国別LAMEA生命保険市場
      • 国別LAMEA損害保険市場
    • ラテンアメリカ・中東・アフリカの市場：広告チャネル別
      • 国別LAMEAテレビ市場
      • 国別のLAMEA電子メール市場
      • LAMEAセールスコール市場：（国別）
      • 国別LAMEAその他市場
    • ラテンアメリカ・中東・アフリカの市場：用途別
      • 国別LAMEAダイレクトマーケティング市場
      • 国別LAMEAネットワークマーケティング市場
      • 国別LAMEAモバイルマーケティング市場
      • 国別LAMEAその他市場
    • ラテンアメリカ・中東・アフリカの市場：国別
      • ブラジルの保険広告市場
      • アルゼンチンの保険広告市場
      • UAEの保険広告市場
      • サウジアラビアの保険広告市場
      • 南アフリカの保険広告市場
      • ナイジェリアの保険広告市場
      • 残りのラテンアメリカ・中東・アフリカの市場

第9章 企業プロファイル

  • American International Group, Inc（AIG）
  • Zurich Insurance Group Ltd
  • Chubb Limited
  • Ping An Insurance（Group）Company of China, Ltd
  • AXA SA
  • MetLife, Inc
  • The Progressive Corporation
  • Allianz Group
  • Allstate Insurance Company
  • Berkshire Hathaway, Inc

第10章 保険広告市場の必需品

図表

LIST OF TABLES

  • TABLE 1 Global Insurance Advertising Market, 2019 - 2022, USD Million
  • TABLE 2 Global Insurance Advertising Market, 2023 - 2030, USD Million
  • TABLE 3 Global Insurance Advertising Market, By Product Type, 2019 - 2022, USD Million
  • TABLE 4 Global Insurance Advertising Market, By Product Type, 2023 - 2030, USD Million
  • TABLE 5 Global Life Insurance Market, By Region, 2019 - 2022, USD Million
  • TABLE 6 Global Life Insurance Market, By Region, 2023 - 2030, USD Million
  • TABLE 7 Global Non-life Insurance Market, By Region, 2019 - 2022, USD Million
  • TABLE 8 Global Non-life Insurance Market, By Region, 2023 - 2030, USD Million
  • TABLE 9 Global Insurance Advertising Market, By Advertising Channels, 2019 - 2022, USD Million
  • TABLE 10 Global Insurance Advertising Market, By Advertising Channels, 2023 - 2030, USD Million
  • TABLE 11 Global Television Market, By Region, 2019 - 2022, USD Million
  • TABLE 12 Global Television Market, By Region, 2023 - 2030, USD Million
  • TABLE 13 Global Email Market, By Region, 2019 - 2022, USD Million
  • TABLE 14 Global Email Market, By Region, 2023 - 2030, USD Million
  • TABLE 15 Global Sales Calls Market, By Region, 2019 - 2022, USD Million
  • TABLE 16 Global Sales Calls Market, By Region, 2023 - 2030, USD Million
  • TABLE 17 Global Others Market, By Region, 2019 - 2022, USD Million
  • TABLE 18 Global Others Market, By Region, 2023 - 2030, USD Million
  • TABLE 19 Global Insurance Advertising Market, By Application, 2019 - 2022, USD Million
  • TABLE 20 Global Insurance Advertising Market, By Application, 2023 - 2030, USD Million
  • TABLE 21 Global Direct Marketing Market, By Region, 2019 - 2022, USD Million
  • TABLE 22 Global Direct Marketing Market, By Region, 2023 - 2030, USD Million
  • TABLE 23 Global Network Marketing Market, By Region, 2019 - 2022, USD Million
  • TABLE 24 Global Network Marketing Market, By Region, 2023 - 2030, USD Million
  • TABLE 25 Global Mobile Marketing Market, By Region, 2019 - 2022, USD Million
  • TABLE 26 Global Mobile Marketing Market, By Region, 2023 - 2030, USD Million
  • TABLE 27 Global Others Market, By Region, 2019 - 2022, USD Million
  • TABLE 28 Global Others Market, By Region, 2023 - 2030, USD Million
  • TABLE 29 Global Insurance Advertising Market, By Region, 2019 - 2022, USD Million
  • TABLE 30 Global Insurance Advertising Market, By Region, 2023 - 2030, USD Million
  • TABLE 31 North America Insurance Advertising Market, 2019 - 2022, USD Million
  • TABLE 32 North America Insurance Advertising Market, 2023 - 2030, USD Million
  • TABLE 33 North America Insurance Advertising Market, By Product Type, 2019 - 2022, USD Million
  • TABLE 34 North America Insurance Advertising Market, By Product Type, 2023 - 2030, USD Million
  • TABLE 35 North America Life Insurance Market, By Country, 2019 - 2022, USD Million
  • TABLE 36 North America Life Insurance Market, By Country, 2023 - 2030, USD Million
  • TABLE 37 North America Non-life Insurance Market, By Country, 2019 - 2022, USD Million
  • TABLE 38 North America Non-life Insurance Market, By Country, 2023 - 2030, USD Million
  • TABLE 39 North America Insurance Advertising Market, By Advertising Channels, 2019 - 2022, USD Million
  • TABLE 40 North America Insurance Advertising Market, By Advertising Channels, 2023 - 2030, USD Million
  • TABLE 41 North America Television Market, By Country, 2019 - 2022, USD Million
  • TABLE 42 North America Television Market, By Country, 2023 - 2030, USD Million
  • TABLE 43 North America Email Market, By Country, 2019 - 2022, USD Million
  • TABLE 44 North America Email Market, By Country, 2023 - 2030, USD Million
  • TABLE 45 North America Sales Calls Market, By Country, 2019 - 2022, USD Million
  • TABLE 46 North America Sales Calls Market, By Country, 2023 - 2030, USD Million
  • TABLE 47 North America Others Market, By Country, 2019 - 2022, USD Million
  • TABLE 48 North America Others Market, By Country, 2023 - 2030, USD Million
  • TABLE 49 North America Insurance Advertising Market, By Application, 2019 - 2022, USD Million
  • TABLE 50 North America Insurance Advertising Market, By Application, 2023 - 2030, USD Million
  • TABLE 51 North America Direct Marketing Market, By Country, 2019 - 2022, USD Million
  • TABLE 52 North America Direct Marketing Market, By Country, 2023 - 2030, USD Million
  • TABLE 53 North America Network Marketing Market, By Country, 2019 - 2022, USD Million
  • TABLE 54 North America Network Marketing Market, By Country, 2023 - 2030, USD Million
  • TABLE 55 North America Mobile Marketing Market, By Country, 2019 - 2022, USD Million
  • TABLE 56 North America Mobile Marketing Market, By Country, 2023 - 2030, USD Million
  • TABLE 57 North America Others Market, By Country, 2019 - 2022, USD Million
  • TABLE 58 North America Others Market, By Country, 2023 - 2030, USD Million
  • TABLE 59 North America Insurance Advertising Market, By Country, 2019 - 2022, USD Million
  • TABLE 60 North America Insurance Advertising Market, By Country, 2023 - 2030, USD Million
  • TABLE 61 US Insurance Advertising Market, 2019 - 2022, USD Million
  • TABLE 62 US Insurance Advertising Market, 2023 - 2030, USD Million
  • TABLE 63 US Insurance Advertising Market, By Product Type, 2019 - 2022, USD Million
  • TABLE 64 US Insurance Advertising Market, By Product Type, 2023 - 2030, USD Million
  • TABLE 65 US Insurance Advertising Market, By Advertising Channels, 2019 - 2022, USD Million
  • TABLE 66 US Insurance Advertising Market, By Advertising Channels, 2023 - 2030, USD Million
  • TABLE 67 US Insurance Advertising Market, By Application, 2019 - 2022, USD Million
  • TABLE 68 US Insurance Advertising Market, By Application, 2023 - 2030, USD Million
  • TABLE 69 Canada Insurance Advertising Market, 2019 - 2022, USD Million
  • TABLE 70 Canada Insurance Advertising Market, 2023 - 2030, USD Million
  • TABLE 71 Canada Insurance Advertising Market, By Product Type, 2019 - 2022, USD Million
  • TABLE 72 Canada Insurance Advertising Market, By Product Type, 2023 - 2030, USD Million
  • TABLE 73 Canada Insurance Advertising Market, By Advertising Channels, 2019 - 2022, USD Million
  • TABLE 74 Canada Insurance Advertising Market, By Advertising Channels, 2023 - 2030, USD Million
  • TABLE 75 Canada Insurance Advertising Market, By Application, 2019 - 2022, USD Million
  • TABLE 76 Canada Insurance Advertising Market, By Application, 2023 - 2030, USD Million
  • TABLE 77 Mexico Insurance Advertising Market, 2019 - 2022, USD Million
  • TABLE 78 Mexico Insurance Advertising Market, 2023 - 2030, USD Million
  • TABLE 79 Mexico Insurance Advertising Market, By Product Type, 2019 - 2022, USD Million
  • TABLE 80 Mexico Insurance Advertising Market, By Product Type, 2023 - 2030, USD Million
  • TABLE 81 Mexico Insurance Advertising Market, By Advertising Channels, 2019 - 2022, USD Million
  • TABLE 82 Mexico Insurance Advertising Market, By Advertising Channels, 2023 - 2030, USD Million
  • TABLE 83 Mexico Insurance Advertising Market, By Application, 2019 - 2022, USD Million
  • TABLE 84 Mexico Insurance Advertising Market, By Application, 2023 - 2030, USD Million
  • TABLE 85 Rest of North America Insurance Advertising Market, 2019 - 2022, USD Million
  • TABLE 86 Rest of North America Insurance Advertising Market, 2023 - 2030, USD Million
  • TABLE 87 Rest of North America Insurance Advertising Market, By Product Type, 2019 - 2022, USD Million
  • TABLE 88 Rest of North America Insurance Advertising Market, By Product Type, 2023 - 2030, USD Million
  • TABLE 89 Rest of North America Insurance Advertising Market, By Advertising Channels, 2019 - 2022, USD Million
  • TABLE 90 Rest of North America Insurance Advertising Market, By Advertising Channels, 2023 - 2030, USD Million
  • TABLE 91 Rest of North America Insurance Advertising Market, By Application, 2019 - 2022, USD Million
  • TABLE 92 Rest of North America Insurance Advertising Market, By Application, 2023 - 2030, USD Million
  • TABLE 93 Europe Insurance Advertising Market, 2019 - 2022, USD Million
  • TABLE 94 Europe Insurance Advertising Market, 2023 - 2030, USD Million
  • TABLE 95 Europe Insurance Advertising Market, By Product Type, 2019 - 2022, USD Million
  • TABLE 96 Europe Insurance Advertising Market, By Product Type, 2023 - 2030, USD Million
  • TABLE 97 Europe Life Insurance Market, By Country, 2019 - 2022, USD Million
  • TABLE 98 Europe Life Insurance Market, By Country, 2023 - 2030, USD Million
  • TABLE 99 Europe Non-life Insurance Market, By Country, 2019 - 2022, USD Million
  • TABLE 100 Europe Non-life Insurance Market, By Country, 2023 - 2030, USD Million
  • TABLE 101 Europe Insurance Advertising Market, By Advertising Channels, 2019 - 2022, USD Million
  • TABLE 102 Europe Insurance Advertising Market, By Advertising Channels, 2023 - 2030, USD Million
  • TABLE 103 Europe Television Market, By Country, 2019 - 2022, USD Million
  • TABLE 104 Europe Television Market, By Country, 2023 - 2030, USD Million
  • TABLE 105 Europe Email Market, By Country, 2019 - 2022, USD Million
  • TABLE 106 Europe Email Market, By Country, 2023 - 2030, USD Million
  • TABLE 107 Europe Sales Calls Market, By Country, 2019 - 2022, USD Million
  • TABLE 108 Europe Sales Calls Market, By Country, 2023 - 2030, USD Million
  • TABLE 109 Europe Others Market, By Country, 2019 - 2022, USD Million
  • TABLE 110 Europe Others Market, By Country, 2023 - 2030, USD Million
  • TABLE 111 Europe Insurance Advertising Market, By Application, 2019 - 2022, USD Million
  • TABLE 112 Europe Insurance Advertising Market, By Application, 2023 - 2030, USD Million
  • TABLE 113 Europe Direct Marketing Market, By Country, 2019 - 2022, USD Million
  • TABLE 114 Europe Direct Marketing Market, By Country, 2023 - 2030, USD Million
  • TABLE 115 Europe Network Marketing Market, By Country, 2019 - 2022, USD Million
  • TABLE 116 Europe Network Marketing Market, By Country, 2023 - 2030, USD Million
  • TABLE 117 Europe Mobile Marketing Market, By Country, 2019 - 2022, USD Million
  • TABLE 118 Europe Mobile Marketing Market, By Country, 2023 - 2030, USD Million
  • TABLE 119 Europe Others Market, By Country, 2019 - 2022, USD Million
  • TABLE 120 Europe Others Market, By Country, 2023 - 2030, USD Million
  • TABLE 121 Europe Insurance Advertising Market, By Country, 2019 - 2022, USD Million
  • TABLE 122 Europe Insurance Advertising Market, By Country, 2023 - 2030, USD Million
  • TABLE 123 Germany Insurance Advertising Market, 2019 - 2022, USD Million
  • TABLE 124 Germany Insurance Advertising Market, 2023 - 2030, USD Million
  • TABLE 125 Germany Insurance Advertising Market, By Product Type, 2019 - 2022, USD Million
  • TABLE 126 Germany Insurance Advertising Market, By Product Type, 2023 - 2030, USD Million
  • TABLE 127 Germany Insurance Advertising Market, By Advertising Channels, 2019 - 2022, USD Million
  • TABLE 128 Germany Insurance Advertising Market, By Advertising Channels, 2023 - 2030, USD Million
  • TABLE 129 Germany Insurance Advertising Market, By Application, 2019 - 2022, USD Million
  • TABLE 130 Germany Insurance Advertising Market, By Application, 2023 - 2030, USD Million
  • TABLE 131 UK Insurance Advertising Market, 2019 - 2022, USD Million
  • TABLE 132 UK Insurance Advertising Market, 2023 - 2030, USD Million
  • TABLE 133 UK Insurance Advertising Market, By Product Type, 2019 - 2022, USD Million
  • TABLE 134 UK Insurance Advertising Market, By Product Type, 2023 - 2030, USD Million
  • TABLE 135 UK Insurance Advertising Market, By Advertising Channels, 2019 - 2022, USD Million
  • TABLE 136 UK Insurance Advertising Market, By Advertising Channels, 2023 - 2030, USD Million
  • TABLE 137 UK Insurance Advertising Market, By Application, 2019 - 2022, USD Million
  • TABLE 138 UK Insurance Advertising Market, By Application, 2023 - 2030, USD Million
  • TABLE 139 France Insurance Advertising Market, 2019 - 2022, USD Million
  • TABLE 140 France Insurance Advertising Market, 2023 - 2030, USD Million
  • TABLE 141 France Insurance Advertising Market, By Product Type, 2019 - 2022, USD Million
  • TABLE 142 France Insurance Advertising Market, By Product Type, 2023 - 2030, USD Million
  • TABLE 143 France Insurance Advertising Market, By Advertising Channels, 2019 - 2022, USD Million
  • TABLE 144 France Insurance Advertising Market, By Advertising Channels, 2023 - 2030, USD Million
  • TABLE 145 France Insurance Advertising Market, By Application, 2019 - 2022, USD Million
  • TABLE 146 France Insurance Advertising Market, By Application, 2023 - 2030, USD Million
  • TABLE 147 Russia Insurance Advertising Market, 2019 - 2022, USD Million
  • TABLE 148 Russia Insurance Advertising Market, 2023 - 2030, USD Million
  • TABLE 149 Russia Insurance Advertising Market, By Product Type, 2019 - 2022, USD Million
  • TABLE 150 Russia Insurance Advertising Market, By Product Type, 2023 - 2030, USD Million
  • TABLE 151 Russia Insurance Advertising Market, By Advertising Channels, 2019 - 2022, USD Million
  • TABLE 152 Russia Insurance Advertising Market, By Advertising Channels, 2023 - 2030, USD Million
  • TABLE 153 Russia Insurance Advertising Market, By Application, 2019 - 2022, USD Million
  • TABLE 154 Russia Insurance Advertising Market, By Application, 2023 - 2030, USD Million
  • TABLE 155 Spain Insurance Advertising Market, 2019 - 2022, USD Million
  • TABLE 156 Spain Insurance Advertising Market, 2023 - 2030, USD Million
  • TABLE 157 Spain Insurance Advertising Market, By Product Type, 2019 - 2022, USD Million
  • TABLE 158 Spain Insurance Advertising Market, By Product Type, 2023 - 2030, USD Million
  • TABLE 159 Spain Insurance Advertising Market, By Advertising Channels, 2019 - 2022, USD Million
  • TABLE 160 Spain Insurance Advertising Market, By Advertising Channels, 2023 - 2030, USD Million
  • TABLE 161 Spain Insurance Advertising Market, By Application, 2019 - 2022, USD Million
  • TABLE 162 Spain Insurance Advertising Market, By Application, 2023 - 2030, USD Million
  • TABLE 163 Italy Insurance Advertising Market, 2019 - 2022, USD Million
  • TABLE 164 Italy Insurance Advertising Market, 2023 - 2030, USD Million
  • TABLE 165 Italy Insurance Advertising Market, By Product Type, 2019 - 2022, USD Million
  • TABLE 166 Italy Insurance Advertising Market, By Product Type, 2023 - 2030, USD Million
  • TABLE 167 Italy Insurance Advertising Market, By Advertising Channels, 2019 - 2022, USD Million
  • TABLE 168 Italy Insurance Advertising Market, By Advertising Channels, 2023 - 2030, USD Million
  • TABLE 169 Italy Insurance Advertising Market, By Application, 2019 - 2022, USD Million
  • TABLE 170 Italy Insurance Advertising Market, By Application, 2023 - 2030, USD Million
  • TABLE 171 Rest of Europe Insurance Advertising Market, 2019 - 2022, USD Million
  • TABLE 172 Rest of Europe Insurance Advertising Market, 2023 - 2030, USD Million
  • TABLE 173 Rest of Europe Insurance Advertising Market, By Product Type, 2019 - 2022, USD Million
  • TABLE 174 Rest of Europe Insurance Advertising Market, By Product Type, 2023 - 2030, USD Million
  • TABLE 175 Rest of Europe Insurance Advertising Market, By Advertising Channels, 2019 - 2022, USD Million
  • TABLE 176 Rest of Europe Insurance Advertising Market, By Advertising Channels, 2023 - 2030, USD Million
  • TABLE 177 Rest of Europe Insurance Advertising Market, By Application, 2019 - 2022, USD Million
  • TABLE 178 Rest of Europe Insurance Advertising Market, By Application, 2023 - 2030, USD Million
  • TABLE 179 Asia Pacific Insurance Advertising Market, 2019 - 2022, USD Million
  • TABLE 180 Asia Pacific Insurance Advertising Market, 2023 - 2030, USD Million
  • TABLE 181 Asia Pacific Insurance Advertising Market, By Product Type, 2019 - 2022, USD Million
  • TABLE 182 Asia Pacific Insurance Advertising Market, By Product Type, 2023 - 2030, USD Million
  • TABLE 183 Asia Pacific Life Insurance Market, By Country, 2019 - 2022, USD Million
  • TABLE 184 Asia Pacific Life Insurance Market, By Country, 2023 - 2030, USD Million
  • TABLE 185 Asia Pacific Non-life Insurance Market, By Country, 2019 - 2022, USD Million
  • TABLE 186 Asia Pacific Non-life Insurance Market, By Country, 2023 - 2030, USD Million
  • TABLE 187 Asia Pacific Insurance Advertising Market, By Advertising Channels, 2019 - 2022, USD Million
  • TABLE 188 Asia Pacific Insurance Advertising Market, By Advertising Channels, 2023 - 2030, USD Million
  • TABLE 189 Asia Pacific Television Market, By Country, 2019 - 2022, USD Million
  • TABLE 190 Asia Pacific Television Market, By Country, 2023 - 2030, USD Million
  • TABLE 191 Asia Pacific Email Market, By Country, 2019 - 2022, USD Million
  • TABLE 192 Asia Pacific Email Market, By Country, 2023 - 2030, USD Million
  • TABLE 193 Asia Pacific Sales Calls Market, By Country, 2019 - 2022, USD Million
  • TABLE 194 Asia Pacific Sales Calls Market, By Country, 2023 - 2030, USD Million
  • TABLE 195 Asia Pacific Others Market, By Country, 2019 - 2022, USD Million
  • TABLE 196 Asia Pacific Others Market, By Country, 2023 - 2030, USD Million
  • TABLE 197 Asia Pacific Insurance Advertising Market, By Application, 2019 - 2022, USD Million
  • TABLE 198 Asia Pacific Insurance Advertising Market, By Application, 2023 - 2030, USD Million
  • TABLE 199 Asia Pacific Direct Marketing Market, By Country, 2019 - 2022, USD Million
  • TABLE 200 Asia Pacific Direct Marketing Market, By Country, 2023 - 2030, USD Million
  • TABLE 201 Asia Pacific Network Marketing Market, By Country, 2019 - 2022, USD Million
  • TABLE 202 Asia Pacific Network Marketing Market, By Country, 2023 - 2030, USD Million
  • TABLE 203 Asia Pacific Mobile Marketing Market, By Country, 2019 - 2022, USD Million
  • TABLE 204 Asia Pacific Mobile Marketing Market, By Country, 2023 - 2030, USD Million
  • TABLE 205 Asia Pacific Others Market, By Country, 2019 - 2022, USD Million
  • TABLE 206 Asia Pacific Others Market, By Country, 2023 - 2030, USD Million
  • TABLE 207 Asia Pacific Insurance Advertising Market, By Country, 2019 - 2022, USD Million
  • TABLE 208 Asia Pacific Insurance Advertising Market, By Country, 2023 - 2030, USD Million
  • TABLE 209 China Insurance Advertising Market, 2019 - 2022, USD Million
  • TABLE 210 China Insurance Advertising Market, 2023 - 2030, USD Million
  • TABLE 211 China Insurance Advertising Market, By Product Type, 2019 - 2022, USD Million
  • TABLE 212 China Insurance Advertising Market, By Product Type, 2023 - 2030, USD Million
  • TABLE 213 China Insurance Advertising Market, By Advertising Channels, 2019 - 2022, USD Million
  • TABLE 214 China Insurance Advertising Market, By Advertising Channels, 2023 - 2030, USD Million
  • TABLE 215 China Insurance Advertising Market, By Application, 2019 - 2022, USD Million
  • TABLE 216 China Insurance Advertising Market, By Application, 2023 - 2030, USD Million
  • TABLE 217 Japan Insurance Advertising Market, 2019 - 2022, USD Million
  • TABLE 218 Japan Insurance Advertising Market, 2023 - 2030, USD Million
  • TABLE 219 Japan Insurance Advertising Market, By Product Type, 2019 - 2022, USD Million
  • TABLE 220 Japan Insurance Advertising Market, By Product Type, 2023 - 2030, USD Million
  • TABLE 221 Japan Insurance Advertising Market, By Advertising Channels, 2019 - 2022, USD Million
  • TABLE 222 Japan Insurance Advertising Market, By Advertising Channels, 2023 - 2030, USD Million
  • TABLE 223 Japan Insurance Advertising Market, By Application, 2019 - 2022, USD Million
  • TABLE 224 Japan Insurance Advertising Market, By Application, 2023 - 2030, USD Million
  • TABLE 225 India Insurance Advertising Market, 2019 - 2022, USD Million
  • TABLE 226 India Insurance Advertising Market, 2023 - 2030, USD Million
  • TABLE 227 India Insurance Advertising Market, By Product Type, 2019 - 2022, USD Million
  • TABLE 228 India Insurance Advertising Market, By Product Type, 2023 - 2030, USD Million
  • TABLE 229 India Insurance Advertising Market, By Advertising Channels, 2019 - 2022, USD Million
  • TABLE 230 India Insurance Advertising Market, By Advertising Channels, 2023 - 2030, USD Million
  • TABLE 231 India Insurance Advertising Market, By Application, 2019 - 2022, USD Million
  • TABLE 232 India Insurance Advertising Market, By Application, 2023 - 2030, USD Million
  • TABLE 233 South Korea Insurance Advertising Market, 2019 - 2022, USD Million
  • TABLE 234 South Korea Insurance Advertising Market, 2023 - 2030, USD Million
  • TABLE 235 South Korea Insurance Advertising Market, By Product Type, 2019 - 2022, USD Million
  • TABLE 236 South Korea Insurance Advertising Market, By Product Type, 2023 - 2030, USD Million
  • TABLE 237 South Korea Insurance Advertising Market, By Advertising Channels, 2019 - 2022, USD Million
  • TABLE 238 South Korea Insurance Advertising Market, By Advertising Channels, 2023 - 2030, USD Million
  • TABLE 239 South Korea Insurance Advertising Market, By Application, 2019 - 2022, USD Million
  • TABLE 240 South Korea Insurance Advertising Market, By Application, 2023 - 2030, USD Million
  • TABLE 241 Singapore Insurance Advertising Market, 2019 - 2022, USD Million
  • TABLE 242 Singapore Insurance Advertising Market, 2023 - 2030, USD Million
  • TABLE 243 Singapore Insurance Advertising Market, By Product Type, 2019 - 2022, USD Million
  • TABLE 244 Singapore Insurance Advertising Market, By Product Type, 2023 - 2030, USD Million
  • TABLE 245 Singapore Insurance Advertising Market, By Advertising Channels, 2019 - 2022, USD Million
  • TABLE 246 Singapore Insurance Advertising Market, By Advertising Channels, 2023 - 2030, USD Million
  • TABLE 247 Singapore Insurance Advertising Market, By Application, 2019 - 2022, USD Million
  • TABLE 248 Singapore Insurance Advertising Market, By Application, 2023 - 2030, USD Million
  • TABLE 249 Malaysia Insurance Advertising Market, 2019 - 2022, USD Million
  • TABLE 250 Malaysia Insurance Advertising Market, 2023 - 2030, USD Million
  • TABLE 251 Malaysia Insurance Advertising Market, By Product Type, 2019 - 2022, USD Million
  • TABLE 252 Malaysia Insurance Advertising Market, By Product Type, 2023 - 2030, USD Million
  • TABLE 253 Malaysia Insurance Advertising Market, By Advertising Channels, 2019 - 2022, USD Million
  • TABLE 254 Malaysia Insurance Advertising Market, By Advertising Channels, 2023 - 2030, USD Million
  • TABLE 255 Malaysia Insurance Advertising Market, By Application, 2019 - 2022, USD Million
  • TABLE 256 Malaysia Insurance Advertising Market, By Application, 2023 - 2030, USD Million
  • TABLE 257 Rest of Asia Pacific Insurance Advertising Market, 2019 - 2022, USD Million
  • TABLE 258 Rest of Asia Pacific Insurance Advertising Market, 2023 - 2030, USD Million
  • TABLE 259 Rest of Asia Pacific Insurance Advertising Market, By Product Type, 2019 - 2022, USD Million
  • TABLE 260 Rest of Asia Pacific Insurance Advertising Market, By Product Type, 2023 - 2030, USD Million
  • TABLE 261 Rest of Asia Pacific Insurance Advertising Market, By Advertising Channels, 2019 - 2022, USD Million
  • TABLE 262 Rest of Asia Pacific Insurance Advertising Market, By Advertising Channels, 2023 - 2030, USD Million
  • TABLE 263 Rest of Asia Pacific Insurance Advertising Market, By Application, 2019 - 2022, USD Million
  • TABLE 264 Rest of Asia Pacific Insurance Advertising Market, By Application, 2023 - 2030, USD Million
目次

The Global Insurance Advertising Market size is expected to reach $22.6 billion by 2030, rising at a market growth of 10.2% CAGR during the forecast period.

The convenience of online comparison platforms has increased the number of customers seeking insurance, thereby accelerating advertising efforts. Insurers have adopted innovative strategies such as personalized advertisements, retargeting, and collaborations with these platforms to expand their reach. Therefore, the Email segment generated $2468.5 million revenue in the market in 2022. Now, insurance companies invest more in digital advertising to secure prominent positions on these platforms and effectively promote their offerings. Due to the increased competition, companies are creating more interesting and targeted adverts to attract customers' attention. Some of the factors impacting the market are utilizing social media and influencer alliances, increasing penetration of insurance in emerging markets, and complex and variable regulatory environments.

The market for insurance advertising has benefited significantly from leveraging social media and influencer partnerships. Social media platforms provide expansive, highly targeted environments for engaging potential consumers. Insurance firms can increase brand awareness by partnering with influencers with a substantial following and established credibility. In essence, combining social media's expansive reach and influencers' relatability opens up new advertising channels for the insurance industry, capturing previously unexplored markets and establishing an innovative brand. Due to the above factors, the market will grow significantly in the coming years. The expansion of the insurance advertising market is fueled by rising insurance penetration in emergent markets. As more individuals in these regions recognize the significance of insurance coverage, insurance companies are utilizing advertising to attract this expanding consumer base. Increasing awareness about financial security and risk management has increased the proportion of the population with insurance policies or insurance penetration. By effectively communicating the value of insurance, businesses can attract a more extensive consumer base, resulting in increased insurance advertising market growth.

However, the demand for insurance advertising is hampered by complex and diverse regulatory frameworks that vary among regions and countries. These regulations govern the marketing, communication, and sale of insurance products to consumers. In addition, the possibility of noncompliance can result in hefty penalties and reputational harm for a business. These obstacles discourage innovation and originality in insurance advertising. As a result, the market for insurance advertising struggles to adapt rapidly to shifting consumer preferences and technological advancements, limiting its growth potential.

Product Type Outlook

On the basis of product type, the market is segmented into life insurance and non-life insurance. In 2022, the life insurance segment dominated the market with the maximum revenue share. This is because of its inherent relationship to long-term financial planning and security. Life insurance provides an insurance plan for loved ones in the event of an unanticipated loss, making it an integral part of estate planning and assuring the family's well-being. Online advertising and digital marketing have become essential as the insurance industry becomes increasingly digitized. Insurance companies utilize websites, networking sites, email advertising, and SEO to reach a larger audience. The advertising for life insurance is marked by competition, digitalization, targeted marketing, regulatory compliance, and an emphasis on establishing trust and brand recognition.

Advertising Channels Outlook

Based on advertising channels, the market is fragmented into television, email, sales calls, and others. The sales call segment garnered a significant growth rate in the market 2022. Insurance sales call advertising promotes insurance products and services through outbound sales calls. This approach involves contacting potential customers by phone to generate leads, offering insurance quotes, and converting leads into policyholders. Effective insurance sales call advertising requires a well-trained and motivated sales team, compliance with regulations, and a focus on delivering value to prospects.

Application Outlook

By application, the market is categorised into direct marketing, network marketing, mobile marketing, and others. In 2022, the direct marketing segment registered the highest revenue share in the market. The reason for direct marketing is its targeted approach and personalized communication. Direct marketing enables insurers to directly communicate with prospective clients, tailoring their messages to individual requirements and preferences, thereby increasing the probability of engagement and conversion. This targeted approach results in efficient resource allocation and a higher return on investment, contributing to the segment's dominant position.

Regional Outlook

Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region witnessed the largest revenue share in the market. Several factors contribute to this, including the region's robust insurance industry, the mature industry with high insurance penetration, and the risk mitigation culture. The presence of well-established insurance companies, coupled with North American consumers' awareness of the significance of insurance, has fueled a consistent demand for insurance products, which will expand the insurance advertising market.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include American International Group, Inc. (AIG), Zurich Insurance Group Ltd., Chubb Limited, Ping An Insurance (Group) Company of China, Ltd., AXA SA, MetLife, Inc., The Progressive Corporation, Allianz Group, Allstate Insurance Company, and Berkshire Hathaway, Inc.

Strategies Deployed in Insurance Advertising Market

Jul-2023: Zurich Insurance Group Ltd. came in partnership with Qover, a provider of insurance services intended to create a global safety net. Through this partnership, Zurich Insurance Group would be able to accelerate innovation and development to find new ways to distribute new insurance products and services to their customers.

Oct-2022: Allianz Group acquired Jubilee Holdings Limited's insurance business in East Africa, an insurance company that provides a wide range of insurance and financial services in the region. This acquisition would help Allianz Group to strengthen its position in the global market and both companies aim to provide the best solutions to their customers combined.

Jul-2022: Chubb Limited acquired Cigna, a for-profit American multinational managed healthcare and insurance company. Through this acquisition, Chubb Limited would be able to expand its geographical footprint in the Asia-Pacific region and Cigna's products and services would be added to Chubb's product portfolio.

Jan-2022: Zurich American Insurance Company, a subsidiary of Zurich Insurance Group Ltd. acquired Special Insurance Services, Inc., a comprehensive MGU and TPA that focuses on group Occupational Accident insurance, supplemental medical (gap) coverage, and managing self-funded group benefits. Through this acquisition, both companies would be able to underwrite and serve under the same roof. Moreover, Zurich would gain SIS's expertise and their ability to deliver tailored solutions to Zurich customers.

Oct-2021: The Progressive Corporation came into collaboration with Fidelity Life, a U.S.-based insurance company specializing in life insurance and related financial products. Through this collaboration, both companies are introducing RAPIDecision Life One, a new one-year term life insurance offering tailored for individuals new to life insurance and those seeking coverage without a lengthy commitment.

Feb-2021: The Progressive Corporation completed the acquisition of Protective Insurance Corp., a company that specializes in providing insurance and risk management solutions tailored to the transportation and trucking industry in the United States. Through this acquisition, both companies would eagerly unite as a single team and work towards profitable business growth together.

Jan-2021: Allstate Insurance Company completed the acquisition of National General Holdings Corp., a specialty insurance corporation that operates in the United States. Through this acquisition, Allstate Insurance Company would be able to advance their personal lines insurance policies with the help of National General Holdings' strong technology platform.

Scope of the Study

Market Segments covered in the Report:

By Product Type

  • Life Insurance
  • Non-life Insurance

By Advertising Channels

  • Television
  • Email
  • Sales Calls
  • Others

By Application

  • Direct Marketing
  • Network Marketing
  • Mobile Marketing
  • Others

By Geography

  • North America
    • US
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Singapore
    • Malaysia
    • Rest of Asia Pacific
  • LAMEA
    • Brazil
    • Argentina
    • UAE
    • Saudi Arabia
    • South Africa
    • Nigeria
    • Rest of LAMEA

Companies Profiled

  • American International Group, Inc. (AIG)
  • Zurich Insurance Group Ltd.
  • Chubb Limited
  • Ping An Insurance (Group) Company of China, Ltd.
  • AXA SA
  • MetLife, Inc.
  • The Progressive Corporation
  • Allianz Group
  • Allstate Insurance Company
  • Berkshire Hathaway, Inc.

Unique Offerings from KBV Research

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Table of Contents

Chapter 1. Market Scope & Methodology

  • 1.1 Market Definition
  • 1.2 Objectives
  • 1.3 Market Scope
  • 1.4 Segmentation
    • 1.4.1 Global Insurance Advertising Market, by Product Type
    • 1.4.2 Global Insurance Advertising Market, by Advertising Channels
    • 1.4.3 Global Insurance Advertising Market, by Application
    • 1.4.4 Global Insurance Advertising Market, by Geography
  • 1.5 Methodology for the research

Chapter 2. Market at a Glance

  • 2.1 Key Highlights

Chapter 3. Market Overview

  • 3.1 Introduction
    • 3.1.1 Overview
      • 3.1.1.1 Market Composition and Scenario
  • 3.2 Key Factors Impacting the Market
    • 3.2.1 Market Drivers
    • 3.2.2 Market Restraints
  • 3.3 Porter's Five Forces Analysis

Chapter 4. Strategies deployed in Insurance Advertising Market

Chapter 5. Global Insurance Advertising Market, By Product Type

  • 5.1 Global Life Insurance Market, By Region
  • 5.2 Global Non-life Insurance Market, By Region

Chapter 6. Global Insurance Advertising Market, By Advertising Channels

  • 6.1 Global Television Market, By Region
  • 6.2 Global Email Market, By Region
  • 6.3 Global Sales Calls Market, By Region
  • 6.4 Global Others Market, By Region

Chapter 7. Global Insurance Advertising Market, By Application

  • 7.1 Global Direct Marketing Market, By Region
  • 7.2 Global Network Marketing Market, By Region
  • 7.3 Global Mobile Marketing Market, By Region
  • 7.4 Global Others Market, By Region

Chapter 8. Global Insurance Advertising Market, By Region

  • 8.1 North America Insurance Advertising Market
    • 8.1.1 North America Insurance Advertising Market, By Product Type
      • 8.1.1.1 North America Life Insurance Market, By Country
      • 8.1.1.2 North America Non-life Insurance Market, By Country
    • 8.1.2 North America Insurance Advertising Market, By Advertising Channels
      • 8.1.2.1 North America Television Market, By Country
      • 8.1.2.2 North America Email Market, By Country
      • 8.1.2.3 North America Sales Calls Market, By Country
      • 8.1.2.4 North America Others Market, By Country
    • 8.1.3 North America Insurance Advertising Market, By Application
      • 8.1.3.1 North America Direct Marketing Market, By Country
      • 8.1.3.2 North America Network Marketing Market, By Country
      • 8.1.3.3 North America Mobile Marketing Market, By Country
      • 8.1.3.4 North America Others Market, By Country
    • 8.1.4 North America Insurance Advertising Market, By Country
      • 8.1.4.1 US Insurance Advertising Market
        • 8.1.4.1.1 US Insurance Advertising Market, By Product Type
        • 8.1.4.1.2 US Insurance Advertising Market, By Advertising Channels
        • 8.1.4.1.3 US Insurance Advertising Market, By Application
      • 8.1.4.2 Canada Insurance Advertising Market
        • 8.1.4.2.1 Canada Insurance Advertising Market, By Product Type
        • 8.1.4.2.2 Canada Insurance Advertising Market, By Advertising Channels
        • 8.1.4.2.3 Canada Insurance Advertising Market, By Application
      • 8.1.4.3 Mexico Insurance Advertising Market
        • 8.1.4.3.1 Mexico Insurance Advertising Market, By Product Type
        • 8.1.4.3.2 Mexico Insurance Advertising Market, By Advertising Channels
        • 8.1.4.3.3 Mexico Insurance Advertising Market, By Application
      • 8.1.4.4 Rest of North America Insurance Advertising Market
        • 8.1.4.4.1 Rest of North America Insurance Advertising Market, By Product Type
        • 8.1.4.4.2 Rest of North America Insurance Advertising Market, By Advertising Channels
        • 8.1.4.4.3 Rest of North America Insurance Advertising Market, By Application
  • 8.2 Europe Insurance Advertising Market
    • 8.2.1 Europe Insurance Advertising Market, By Product Type
      • 8.2.1.1 Europe Life Insurance Market, By Country
      • 8.2.1.2 Europe Non-life Insurance Market, By Country
    • 8.2.2 Europe Insurance Advertising Market, By Advertising Channels
      • 8.2.2.1 Europe Television Market, By Country
      • 8.2.2.2 Europe Email Market, By Country
      • 8.2.2.3 Europe Sales Calls Market, By Country
      • 8.2.2.4 Europe Others Market, By Country
    • 8.2.3 Europe Insurance Advertising Market, By Application
      • 8.2.3.1 Europe Direct Marketing Market, By Country
      • 8.2.3.2 Europe Network Marketing Market, By Country
      • 8.2.3.3 Europe Mobile Marketing Market, By Country
      • 8.2.3.4 Europe Others Market, By Country
    • 8.2.4 Europe Insurance Advertising Market, By Country
      • 8.2.4.1 Germany Insurance Advertising Market
        • 8.2.4.1.1 Germany Insurance Advertising Market, By Product Type
        • 8.2.4.1.2 Germany Insurance Advertising Market, By Advertising Channels
        • 8.2.4.1.3 Germany Insurance Advertising Market, By Application
      • 8.2.4.2 UK Insurance Advertising Market
        • 8.2.4.2.1 UK Insurance Advertising Market, By Product Type
        • 8.2.4.2.2 UK Insurance Advertising Market, By Advertising Channels
        • 8.2.4.2.3 UK Insurance Advertising Market, By Application
      • 8.2.4.3 France Insurance Advertising Market
        • 8.2.4.3.1 France Insurance Advertising Market, By Product Type
        • 8.2.4.3.2 France Insurance Advertising Market, By Advertising Channels
        • 8.2.4.3.3 France Insurance Advertising Market, By Application
      • 8.2.4.4 Russia Insurance Advertising Market
        • 8.2.4.4.1 Russia Insurance Advertising Market, By Product Type
        • 8.2.4.4.2 Russia Insurance Advertising Market, By Advertising Channels
        • 8.2.4.4.3 Russia Insurance Advertising Market, By Application
      • 8.2.4.5 Spain Insurance Advertising Market
        • 8.2.4.5.1 Spain Insurance Advertising Market, By Product Type
        • 8.2.4.5.2 Spain Insurance Advertising Market, By Advertising Channels
        • 8.2.4.5.3 Spain Insurance Advertising Market, By Application
      • 8.2.4.6 Italy Insurance Advertising Market
        • 8.2.4.6.1 Italy Insurance Advertising Market, By Product Type
        • 8.2.4.6.2 Italy Insurance Advertising Market, By Advertising Channels
        • 8.2.4.6.3 Italy Insurance Advertising Market, By Application
      • 8.2.4.7 Rest of Europe Insurance Advertising Market
        • 8.2.4.7.1 Rest of Europe Insurance Advertising Market, By Product Type
        • 8.2.4.7.2 Rest of Europe Insurance Advertising Market, By Advertising Channels
        • 8.2.4.7.3 Rest of Europe Insurance Advertising Market, By Application
  • 8.3 Asia Pacific Insurance Advertising Market
    • 8.3.1 Asia Pacific Insurance Advertising Market, By Product Type
      • 8.3.1.1 Asia Pacific Life Insurance Market, By Country
      • 8.3.1.2 Asia Pacific Non-life Insurance Market, By Country
    • 8.3.2 Asia Pacific Insurance Advertising Market, By Advertising Channels
      • 8.3.2.1 Asia Pacific Television Market, By Country
      • 8.3.2.2 Asia Pacific Email Market, By Country
      • 8.3.2.3 Asia Pacific Sales Calls Market, By Country
      • 8.3.2.4 Asia Pacific Others Market, By Country
    • 8.3.3 Asia Pacific Insurance Advertising Market, By Application
      • 8.3.3.1 Asia Pacific Direct Marketing Market, By Country
      • 8.3.3.2 Asia Pacific Network Marketing Market, By Country
      • 8.3.3.3 Asia Pacific Mobile Marketing Market, By Country
      • 8.3.3.4 Asia Pacific Others Market, By Country
    • 8.3.4 Asia Pacific Insurance Advertising Market, By Country
      • 8.3.4.1 China Insurance Advertising Market
        • 8.3.4.1.1 China Insurance Advertising Market, By Product Type
        • 8.3.4.1.2 China Insurance Advertising Market, By Advertising Channels
        • 8.3.4.1.3 China Insurance Advertising Market, By Application
      • 8.3.4.2 Japan Insurance Advertising Market
        • 8.3.4.2.1 Japan Insurance Advertising Market, By Product Type
        • 8.3.4.2.2 Japan Insurance Advertising Market, By Advertising Channels
        • 8.3.4.2.3 Japan Insurance Advertising Market, By Application
      • 8.3.4.3 India Insurance Advertising Market
        • 8.3.4.3.1 India Insurance Advertising Market, By Product Type
        • 8.3.4.3.2 India Insurance Advertising Market, By Advertising Channels
        • 8.3.4.3.3 India Insurance Advertising Market, By Application
      • 8.3.4.4 South Korea Insurance Advertising Market
        • 8.3.4.4.1 South Korea Insurance Advertising Market, By Product Type
        • 8.3.4.4.2 South Korea Insurance Advertising Market, By Advertising Channels
        • 8.3.4.4.3 South Korea Insurance Advertising Market, By Application
      • 8.3.4.5 Singapore Insurance Advertising Market
        • 8.3.4.5.1 Singapore Insurance Advertising Market, By Product Type
        • 8.3.4.5.2 Singapore Insurance Advertising Market, By Advertising Channels
        • 8.3.4.5.3 Singapore Insurance Advertising Market, By Application
      • 8.3.4.6 Malaysia Insurance Advertising Market
        • 8.3.4.6.1 Malaysia Insurance Advertising Market, By Product Type
        • 8.3.4.6.2 Malaysia Insurance Advertising Market, By Advertising Channels
        • 8.3.4.6.3 Malaysia Insurance Advertising Market, By Application
      • 8.3.4.7 Rest of Asia Pacific Insurance Advertising Market
        • 8.3.4.7.1 Rest of Asia Pacific Insurance Advertising Market, By Product Type
        • 8.3.4.7.2 Rest of Asia Pacific Insurance Advertising Market, By Advertising Channels
        • 8.3.4.7.3 Rest of Asia Pacific Insurance Advertising Market, By Application
  • 8.4 LAMEA Insurance Advertising Market
    • 8.4.1 LAMEA Insurance Advertising Market, By Product Type
      • 8.4.1.1 LAMEA Life Insurance Market, By Country
      • 8.4.1.2 LAMEA Non-life Insurance Market, By Country
    • 8.4.2 LAMEA Insurance Advertising Market, By Advertising Channels
      • 8.4.2.1 LAMEA Television Market, By Country
      • 8.4.2.2 LAMEA Email Market, By Country
      • 8.4.2.3 LAMEA Sales Calls Market, By Country
      • 8.4.2.4 LAMEA Others Market, By Country
    • 8.4.3 LAMEA Insurance Advertising Market, By Application
      • 8.4.3.1 LAMEA Direct Marketing Market, By Country
      • 8.4.3.2 LAMEA Network Marketing Market, By Country
      • 8.4.3.3 LAMEA Mobile Marketing Market, By Country
      • 8.4.3.4 LAMEA Others Market, By Country
    • 8.4.4 LAMEA Insurance Advertising Market, By Country
      • 8.4.4.1 Brazil Insurance Advertising Market
        • 8.4.4.1.1 Brazil Insurance Advertising Market, By Product Type
        • 8.4.4.1.2 Brazil Insurance Advertising Market, By Advertising Channels
        • 8.4.4.1.3 Brazil Insurance Advertising Market, By Application
      • 8.4.4.2 Argentina Insurance Advertising Market
        • 8.4.4.2.1 Argentina Insurance Advertising Market, By Product Type
        • 8.4.4.2.2 Argentina Insurance Advertising Market, By Advertising Channels
        • 8.4.4.2.3 Argentina Insurance Advertising Market, By Application
      • 8.4.4.3 UAE Insurance Advertising Market
        • 8.4.4.3.1 UAE Insurance Advertising Market, By Product Type
        • 8.4.4.3.2 UAE Insurance Advertising Market, By Advertising Channels
        • 8.4.4.3.3 UAE Insurance Advertising Market, By Application
      • 8.4.4.4 Saudi Arabia Insurance Advertising Market
        • 8.4.4.4.1 Saudi Arabia Insurance Advertising Market, By Product Type
        • 8.4.4.4.2 Saudi Arabia Insurance Advertising Market, By Advertising Channels
        • 8.4.4.4.3 Saudi Arabia Insurance Advertising Market, By Application
      • 8.4.4.5 South Africa Insurance Advertising Market
        • 8.4.4.5.1 South Africa Insurance Advertising Market, By Product Type
        • 8.4.4.5.2 South Africa Insurance Advertising Market, By Advertising Channels
        • 8.4.4.5.3 South Africa Insurance Advertising Market, By Application
      • 8.4.4.6 Nigeria Insurance Advertising Market
        • 8.4.4.6.1 Nigeria Insurance Advertising Market, By Product Type
        • 8.4.4.6.2 Nigeria Insurance Advertising Market, By Advertising Channels
        • 8.4.4.6.3 Nigeria Insurance Advertising Market, By Application
      • 8.4.4.7 Rest of LAMEA Insurance Advertising Market
        • 8.4.4.7.1 Rest of LAMEA Insurance Advertising Market, By Product Type
        • 8.4.4.7.2 Rest of LAMEA Insurance Advertising Market, By Advertising Channels
        • 8.4.4.7.3 Rest of LAMEA Insurance Advertising Market, By Application

Chapter 9. Company Profiles

  • 9.1 American International Group, Inc. (AIG)
    • 9.1.1 Company Overview
    • 9.1.2 Financial Analysis
    • 9.1.3 Regional Analysis
    • 9.1.4 SWOT Analysis
  • 9.2 Zurich Insurance Group Ltd.
    • 9.2.1 Company Overview
    • 9.2.2 Financial Analysis
    • 9.2.3 Recent strategies and developments:
      • 9.2.3.1 Partnerships, Collaborations, and Agreements:
      • 9.2.3.2 Acquisition and Mergers:
    • 9.2.4 SWOT Analysis
  • 9.3 Chubb Limited
    • 9.3.1 Company Overview
    • 9.3.2 Financial Analysis
    • 9.3.3 Segmental and Regional Analysis
    • 9.3.4 Recent strategies and developments:
      • 9.3.4.1 Acquisition and Mergers:
    • 9.3.5 SWOT Analysis
  • 9.4 Ping An Insurance (Group) Company of China, Ltd.
    • 9.4.1 Company Overview
    • 9.4.2 Financial Analysis
    • 9.4.3 Segmental Analysis
    • 9.4.4 SWOT Analysis
  • 9.5 AXA SA
    • 9.5.1 Company Overview
    • 9.5.2 Financial Analysis
    • 9.5.3 Segmental and Regional Analysis
    • 9.5.4 SWOT Analysis
  • 9.6 MetLife, Inc.
    • 9.6.1 Company Overview
    • 9.6.2 Financial Analysis
    • 9.6.3 Segmental Analysis
    • 9.6.4 SWOT Analysis
  • 9.7 The Progressive Corporation
    • 9.7.1 Company Overview
    • 9.7.2 Financial Analysis
    • 9.7.3 Recent strategies and developments:
      • 9.7.3.1 Partnerships, Collaborations, and Agreements:
      • 9.7.3.2 Acquisition and Mergers:
    • 9.7.4 SWOT Analysis
  • 9.8 Allianz Group
    • 9.8.1 Company Overview
    • 9.8.2 Financial Analysis
    • 9.8.3 Segmental Analysis
    • 9.8.4 Recent strategies and developments:
      • 9.8.4.1 Acquisition and Mergers:
    • 9.8.5 SWOT Analysis
  • 9.9 Allstate Insurance Company
    • 9.9.1 Company Overview
    • 9.9.2 Recent strategies and developments:
      • 9.9.2.1 Acquisition and Mergers:
    • 9.9.3 SWOT Analysis
  • 9.10. Berkshire Hathaway, Inc.
    • 9.10.1 Company Overview
    • 9.10.2 Financial Analysis
    • 9.10.3 Segmental and Regional Analysis
    • 9.10.4 SWOT Analysis

Chapter 10. Winning imperatives of Insurance Advertising Market