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市場調査レポート
商品コード
1353399
観測可能性ツールとプラットフォームの世界市場規模、シェア、産業動向分析レポート:コンポーネント別、展開タイプ別、業種別、地域別展望と予測、2023年~2030年Global Observability Tools and Platforms Market Size, Share & Industry Trends Analysis Report By Component (Solution and Services), By Deployment Type (Public Cloud and Private Cloud), By Vertical, By Regional Outlook and Forecast, 2023 - 2030 |
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観測可能性ツールとプラットフォームの世界市場規模、シェア、産業動向分析レポート:コンポーネント別、展開タイプ別、業種別、地域別展望と予測、2023年~2030年 |
出版日: 2023年08月31日
発行: KBV Research
ページ情報: 英文 276 Pages
納期: 即納可能
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観測可能性ツールとプラットフォーム市場規模は2030年までに51億米ドルに達すると予測され、予測期間中のCAGRは12.3%の市場成長率で上昇する見込みです。
KBV Cardinalのマトリックスに掲載された分析によると、AppDynamicsが同市場におけるトップランナーです。2022年1月、AppDynamics LLCはOpsaniを買収し、Ciscoに継続的最適化分野のエキスパートを提供します。Datadog, Inc.、Splunk, Inc.、New Relic, Inc.などの企業は、市場における主要なイノベーターです。
市場成長要因
クラウドベースのソリューションの利用拡大
クラウドベースの監視プラットフォームにより、企業はクラウドベースのアプリやサービスを監視し、その効果を測定することができます。ベンダーロックインを避けるため、エンドユーザーはさまざまなベンダーのクラウドサービスを好みます。例えば、企業は無関係なデータを保存するために、Amazon、Microsoft、Googleなどのサプライヤーのパブリック・クラウド・サービスを利用しています。これとは対照的に、プライベート・クラウドやオンプレミスのシステムは、機密情報を保管するのに好まれます。その結果、観測可能なツールやプラットフォームは、重要なリソースの制御を犠牲にすることなく、マルチクラウドやハイブリッド環境の管理を合理化しながら、ベンダーのロックインを低減します。クラウドベースのソリューションが広く使われるようになるにつれ、市場は拡大すると予想されます。
デジタル・トランスフォーメーションの高まり
実用的な収入を得るための洞察をもたらすデータを収集・分析する能力は、企業にとってデジタルトランスフォーメーションの主なメリットの1つです。以前は、データが無関係な複数のプラットフォームに分散していたり、最悪の場合、情報がまだ収集・利用されていなかったりしました。デジタル革命はまた、情報の生成と伝達のスピードを加速させる。企業は、リアルタイム・モニタリング機能を備えた観測可能なツールやプラットフォームを活用することで、新たな動向やニュース、議論に迅速に対応することができ、機動的な意思決定を促進することができます。デジタル移行が加速するにつれて、観測可能性ツールに対する需要が増加し、市場成長の原動力になると予想されます。
市場抑制要因
アプリケーションの移植性が難しいです。
観測可能性ツールは、正確で一貫性のあるデータに基づいて洞察を提供します。データレプリケーションの遅延やデータストレージ機構のばらつきなどの要因により、アプリケーションの移植時にデータの不整合が発生する可能性があります。このような不整合を管理し、アプリケーション・パフォーマンスを明確に把握できるツールが必要です。クラウドベンダーは、あるクラウド環境から別のクラウド環境へワークロードを移行する際に制限を設ける可能性があります。その結果、ワークロードは、それらが構築された単一のクラウドプロバイダーに制限されます。その結果、ワークロードやアプリケーションをある環境から別の環境に変更しながら、高いパフォーマンスとコスト効率を維持することが、クラウドベンダーにとって重要な課題となります。
コンポーネントの展望
コンポーネント別に見ると、市場はソリューションとサービスに区分されます。2022年の売上高シェアは、ソリューション部門が最大で、市場を独占しています。観測可能性プラットフォームは、クラウドサービス、アプリケーション、インフラストラクチャを評価、評価、管理するためのツールを提供します。包括的なクラウドの可視化、盲点となる問題の早期発見、クラウドの安全性を確保するための脆弱性検出、より重要な洞察、コスト管理、迅速なトラブルシューティング、クラウド全体のパフォーマンス追跡などの機能を提供します。さらに、観測可能性ソリューションはあらゆる規模の企業向けに作成されており、監視ツールはクラウドのアクティビティの成長と並行して拡張することができます。また、これらのソリューションはサブスクリプション・ベースで提供されるため、運用コストを抑えることができます。このようなメリットにより、将来的な需要拡大が見込まれています。
展開タイプの展望
デプロイメントタイプに基づき、市場はパブリッククラウドとプライベートクラウドに細分化されます。2022年の市場では、プライベートクラウド分野が大きな売上シェアを獲得しました。低遅延がプライベートクラウドの特徴です。プライベート・クラウドの俊敏性は、DevOpsとクラウド・ネイティブ技術によって向上します。非公開会社はクラウド環境をより自由にコントロールできるため、多くの企業がプライベート・クラウドを好んで利用しています。要件に応じて環境を拡張したり縮小したりでき、従業員は単一の組織専用のアクセス性の高いクラウドにアクセスできます。プライベート・クラウドには大きな利点があるため、企業は特定のレベルでチャージバック技術を採用することができます。
業界別展望
業界別では、BFSI、エネルギー・公共事業、政府・公共部門、IT・通信、教育、小売・消費財、ヘルスケア、その他に分類されます。小売・消費財セグメントは、2022年の市場で顕著な収益シェアを記録しました。小売・消費財セグメントは、データ品質の問題を特定するのにかかる時間を短縮し、信頼できるデータを使用することで収入を増やすことができるため、データ観測可能性から利益を得ています。小売・消費財セグメントでは、サードパーティ・データの更新頻度など、よく知られたビジネス・ロジックに対するカスタム・アラート、下層への変更の影響を示すのに役立つフィールドレベルの系統グラフ、重要なテーブルにわたるデータ品質指標の自動化された閾値設定など、いくつかの方法でデータ観測可能性の恩恵を受けています。
地域別展望
地域別に見ると、市場は北米、欧州、アジア太平洋、LAMEAで分析されます。2022年には、北米地域が市場で最も高い収益シェアを獲得しました。北米は技術の進歩と発展により、監視・追跡装置の最新技術を有しています。この地域全体でマルチクラウドやハイブリッドクラウドの設置が広く採用されているのは、長年の大幅な技術導入が背景にあります。北米では、観測可能性ツールやプラットフォームのソリューションやサービスを提供するプレーヤーが多いため、同市場は成熟しており、順調に成長しています。
The Global Observability Tools and Platforms Market size is expected to reach $5.1 billion by 2030, rising at a market growth of 12.3% CAGR during the forecast period.
Data observability provides the data pipeline with an assurance layer of protection by evaluating the data quality and warning companies of expected data outages. Therefore, the BFSI segment would capture approximately 1/4th share of the market by 2030. It has been noted that data may sometimes be insufficient, inaccurate, in error, or out of date. Additionally, data fire drills, a human process, can be time-consuming and expensive. Through operational tools and platforms visibility, guardrails, proactive, timely alerts, and resource reduction, the data observability solution assists businesses in the BFSI vertical in scaling data and analytics platforms. It also helps to maximize data quality while minimizing data outages by monitoring data reliability across frequent transformations.
The major strategies followed by the market participants are Acquisition as the key developmental strategy to keep pace with the changing demands of end users. For instance, In February 2023, LogicMonitor acquired Airbrake to extend LogicMonitor's ITIM platform into developer environments and would allow customers to gain visibility into continuous integration and deployment (CI/CD) workflows. In August 2022, Datadog, Inc. completed the acquisition of Seekret to extend Datadog's unified platform to provide deeper API observability, governance, and automation in the complete API lifecycle.
Based on the Analysis presented in the KBV Cardinal matrix; AppDynamics is the forerunner in the Market. In January, 2022, AppDynamics LLC took over Opsani to offers Cisco an expert in the continuous optimization field. Companies such as Datadog, Inc., Splunk, Inc., New Relic, Inc. are some of the key innovators in the Market.
Market Growth Factors
Growing utilization of cloud-based solutions
The cloud-based monitoring platform enables organizations to measure the effectiveness of their cloud-based apps and services being monitored and demonstrated. In order to avoid vendor lock-in, end users prefer cloud services from a variety of vendors. For example, businesses use public cloud services from suppliers like Amazon, Microsoft, and Google to store irrelevant data. In contrast, private cloud or on-premises systems are preferred to keep sensitive information. As a result, observability tools and platforms reduce vendor lock-in while streamlining the management of a multi-cloud and hybrid environment without sacrificing control over crucial resources. The market is expected to expand as cloud-based solutions become more widely used.
Rising digital transformation
The ability to collect and analyze data that can result in insights used to generate actionable income is one of the primary benefits of digital transformation for businesses. Previously, data had been spread across several irrelevant platforms or worse, information might have yet to be gathered and used. The digital revolution also accelerates the speed at which information is generated and transmitted. Businesses can respond rapidly to new trends, news, and discussions by utilizing observability tools and platforms with real-time monitoring capabilities, which promotes agile decision-making. It is anticipated that as the digital transition accelerates, there will be an increase in demand for observability tools, which will drive market growth.
Market Restraining Factors
The portability of applications is challenging.
Tools for observability rely on accurate and consistent data to provide insights. Factors like data replication delays or data storage mechanism variations may cause data inconsistencies during application portability. Tools that can manage these inconsistencies and give a clear view of application performance are necessary. Cloud vendors could have restrictions while transferring workloads from one cloud environment to another. As a result, workloads are restricted to the single cloud provider on which they were built. Consequently, maintaining high performance and cost-efficiency while changing workloads or apps from one environment to another becomes a key challenge for cloud vendors.
Component Outlook
On the basis of component, the market is segmented into solution and services. The solutions segment dominated the market with the maximum revenue share in 2022. The observability platform offers tools for assessing, evaluating, and managing cloud services, applications, and infrastructure. It provides features like comprehensive cloud visibility, eliminating blind spots early issues, vulnerability detection to secure the cloud, more significant insights, cost control, fast troubleshooting, and performance tracking across the cloud. Additionally, observability solutions are created for businesses of all sizes, and the monitoring tool may scale in parallel with the growth of cloud activity. Also, these solutions are offered on a subscription basis, which lowers operational costs. Future demand for the solutions is anticipated to be fueled by these benefits.
Deployment Type Outlook
Based on deployment type, the market is fragmented into public cloud and private cloud. The private cloud segment garnered a significant revenue share in the market in 2022. Low latency is a feature of private clouds. The agility of a private cloud is increased through DevOps and cloud-native techniques. Because private cloud gives companies more control over their cloud environment, many organizations prefer to use them. Their environment can be scaled up or down according to requirements, and their employees can access a highly accessible cloud dedicated to a single organization. Since private clouds offer a significant advantage, they let businesses employ chargeback technologies at a particular level.
Vertical Outlook
By verticals, the market is classified into BFSI, energy & utilities, government & public sector, IT & telecom, education, retail & consumer goods, healthcare, and others. The retail and consumer goods segment recorded a remarkable revenue share in the market in 2022. The retail and consumer goods segment benefits from data observability because it decreases the time it takes to identify problems with data quality and boosts income by using reliable and trustworthy data. The retail & consumer goods segment has benefited from data observability in several ways, including custom alerting for well-known business logic, such as the frequency of updating third-party data, field-level lineage graphs that help show the effects of changes down the line, and automated thresholding for data quality metrics across critical tables.
Regional Outlook
Region wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region generated the highest revenue share in the market. Due to its technological advancement and development, North America has the most modern technologies for monitoring and tracking devices. The widespread adoption of multi-cloud and hybrid cloud installations throughout the region has been driven by years of significant technological adoption. Due to the large number of players providing observability tools and platform solutions and services in North America, the market there is mature and growing favorably.
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include AppDynamics, Dynatrace, Inc., Splunk, Inc., Logic Monitor, Inc., SolarWinds Corporation, Datadog, Inc., ScienceLogic, Inc., Auvik Networks Inc., New Relic, Inc., and GitLab Inc.
Recent Strategies Deployed in Observability Tools and Platforms Market
Partnerships, Collaborations, and Agreements:
Jul-2023: Auvik came into partnership with ConnectWise, a platform of software & services built for technology service providers to run their business. Under this partnership, Auvik aims to smoothly embed its solutions in ConnectWise RMM to allow TSPs to offer its clients the best proactive managed IT services.
Jun-2023: Datadog teamed up with Abstracta, a software testing company engaged in offering end-to-end testing solutions. This collaboration aims to position both companies in all verticals related to DevOps, performance, security, and observability.
Oct-2022: Dynatrace expanded its collaboration with Red Hat, a provider of enterprise open-source solutions. Through this collaboration, both companies would integrate AI and automation abilities to help customers optimize cloud operations and free more time for innovation.
Sep-2022: AppDynamics extended its partnership with Coforge Limited, a global provider of digital services and solutions. Under this partnership, companies would launch a new Performance Monitoring-as-a-Service (PMaaS) portfolio for business-critical applications. Additionally, the PMaaS provides a unique combination of Pega deployment specialization from Coforge with application performance monitoring and observability platform.
Product Launches and Product Expansions:
Feb-2023: LogicMonitor acquired Airbrake, a developer-centric application error and performance monitoring company. This acquisition would extend LogicMonitor's ITIM platform into developer environments and would allow customers to gain visibility into continuous integration and deployment (CI/CD) workflows and decrease risk to make sure that each code release delivers a flawless customer experience.
Oct-2022: Dynatrace came into an agreement to acquire Rookout, an enterprise-ready and privacy-aware solutions provider. Following this acquisition, the addition of Rookout to the Dynatrace platform would help developers boost innovation and delivery of secure and smooth releases.
Oct-2022: ScienceLogic took over Zebrium, a machine learning analytics company. This acquisition aims to automatically find the main cause of modern, complex application problems. Moreover, this decreases the time taken to identify, diagnose, and solve business service-impacting issues, decreasing IT costs and providing better customer and employee experiences.
Oct-2022: Auvik completed the acquisition of Saaslio, a cloud management vendor, and Boardgent, a remote desktop support vendor. Through this acquisition, Auvik plans to broaden its abilities to help managed service providers and internal IT departments effectively manage the end-user experience regardless of location and applications being used.
Aug-2022: Datadog, Inc. completed the acquisition of Seekret, a highly innovative API observability company. Through this acquisition, the addition of Seekret's abilities would extend Datadog's unified platform to provide deeper API observability, governance, and automation in the complete API lifecycle.
Jan-2022: AppDynamics LLC, a subsidiary of Cisco, took over Opsani, a cloud optimization specialist. This acquisition offers Cisco an expert in the continuous optimization field. Furthermore, Opsani offers an advanced ML technology cloud-based platform for 'Continuous Optimization as a Service'.
Dec-2021: GitLab Inc. took over Opstrace, Inc., an open-source observability distribution. Through the acquisition of Opstrace, GitLab proceeds to serve the future of DevOps platforms and anticipates being the first to include an integrated open-source observability solution inside a single application with a single user interface, a unified data store, and security embedded within the DevOps lifecycle.
Feb-2021: Datadog, Inc. took over Timber Technologies, the developers of Vector, a vendor-agnostic, high-performance observability data pipeline. Under this acquisition, through Vector, customers would be able to collect, enrich, and transform logs, and other observability data both on-premises and in cloud environments, and would be able to route this data automatically to the destination as they choose.
Dec-2020: New Relic, Inc. signed an agreement to acquire Pixie Labs, a next-generation machine intelligence observability solution for developers utilizing Kubernetes. Following this acquisition, the addition of Pixie would broaden New Relic's opportunity to deliver the quickly emerging Kubernetes market and propel the speed of observability across businesses of every size.
Nov-2020: Splunk took over Flowmill, a Palo Alto-based cloud network observability company. By acquiring Flowmill, Splunk aimed to expand its available observability capabilities that would provide clients the ability to collect, examine, and act on additional cloud network & infrastructure data to immediately solve network-related problems, minimize network costs, and improve network performance.
Oct-2020: Splunk acquired Plumbr, an application performance monitoring (APM) company, and Rigor, a digital experience monitoring (DEM) company. This acquisition would support Splunk's vision to offer a complete Observability Suite with best-in-class DEM & APM for all applications.
Acquisition and Mergers:
May-2023: New Relic announced the launch of New Relic Grok, a generative AI assistant for observability. The product decreases the toil of manually sifting through data, making observability accessible to everyone regardless of prior experiences, and unleashes insights from any telemetry data source.
Oct-2022: Dynatrace introduced AppEngine, the new platform technology, The AppEngine strengthens customers and partners with an easily usable, low-code approach to build tailored compliant, and intelligent data-driven apps for their security, IT, development, and business teams.
Jun-2022: Splunk announced the launch of Infrastructure Navigator 2.0, from Splunk Infrastructure Monitoring. The launched product offers immediate full-stack visibility across hosts, containers, databases, and services spanning hybrid cloud environments.
May-2022: GitLab launched version 15 of its platform. With this launch, the new features were introduced over the coming year or so. Additionally, the company would focus on observability, security, enterprise planning, and workflow automation.
Oct-2021: New Relic, Inc. released New Relic CodeStream, a unique developer experience that brings observability and code collaboration into the broadly used Integrated Development Environments. This product is an observability solution that connects application telemetry data directly to the relevant code inside the Integrated Development Environments.
Aug-2021: Datadog, Inc. introduced the Datadog Cloud Security Platform, adding full-stack security context to Datadog's deep observability capabilities. The launched portfolio allows businesses to utilize a single platform to correlate security insights with monitoring data across infrastructure, network, and application tiers, offering Security teams the visibility they require to understand and respond to possible threats faster.
Market Segments covered in the Report:
By Component
By Deployment Type
By Vertical
By Geography
Companies Profiled
Unique Offerings from KBV Research