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市場調査レポート
商品コード
1352989
APIマーケットプレースの世界市場規模、シェア、産業動向分析レポート:コンポーネント別、組織規模別、エンドユーザー別、地域別展望と予測、2023年~2030年Global API Marketplace Market Size, Share & Industry Trends Analysis Report By Component (Platform and Services), By Organization Size, By End User, By Regional Outlook and Forecast, 2023 - 2030 |
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APIマーケットプレースの世界市場規模、シェア、産業動向分析レポート:コンポーネント別、組織規模別、エンドユーザー別、地域別展望と予測、2023年~2030年 |
出版日: 2023年08月31日
発行: KBV Research
ページ情報: 英文 254 Pages
納期: 即納可能
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APIマーケットプレースマーケットプレース市場規模は2030年までに478億米ドルに達し、予測期間中のCAGRは17.6%の市場成長率で上昇すると予測されています。
しかし、APIインフラは、クロスサイト・スクリプティング(XSS)攻撃やSQLインジェクション攻撃などのセキュリティ侵害の影響を受けやすいため、これらの脅威から保護するためのセキュリティ対策を実施することが極めて重要です。長年にわたり、組織はファイアウォール、セグメンテーション、脆弱性管理プログラム、その他のセキュリティ対策に多大なリソースを投資してきたかもしれないです。それでも、敵対者は、安全でないAPIを持っていれば、多くの一般的なセキュリティ対策を回避することができます。安全でないAPIをインターネットに公開することで、重大な侵害が生じる可能性があります。APIに関するこうしたセキュリティ上の問題は、APIの採用を妨げ、市場の拡大を遅らせることが予想されます。
コンポーネントの展望
コンポーネントに基づき、市場はプラットフォームとサービスに区分されます。2022年には、プラットフォーム・セグメントが市場で最も高い収益シェアを占めました。APIマーケットプレースのためのプラットフォームは、プロバイダーと消費者間のAPIの発見、交換、統合を可能にする専門的なオンラインプラットフォームです。プロバイダーがAPIを紹介・提供し、消費者がニーズに最適な製品を検索・評価・取得できる一元化されたハブです。多くの場合、マーケットプレース・プラットフォームにはAPI統合を改善する追加機能があります。これらの属性には、ユーザーがフィードバックを提供し、使用したインターフェイスの経験について議論することを可能にする、評価およびレビューシステムが含まれる場合があります。
組織規模の見通し
組織規模別に見ると、市場は中小企業と大企業に二分されます。中小企業セグメントは2022年の市場で大きな収益シェアを獲得しました。APIマーケットプレースは、アプリケーション統合に適したインターフェースを積極的に求める消費者を惹きつける。この利用者は、開発者、企業、特定の機能やサービスを求める組織で構成されます。中小企業はこの利用者を活用することで、自社の製品に関心を持つ潜在顧客とつながるチャンスを増やすことができます。広範な調査や時間のかかる評価を必要とせず、中小企業はさまざまな製品を容易に調査することができます。また、中小企業は、市場で入手可能なAPIを活用することで、製品やサービスの開発プロセスを加速させることができます。
エンドユーザーの展望
エンドユーザー別に見ると、市場はAPIプロバイダーと消費者に細分化されます。2022年には、消費者セグメントが市場で最大の収益シェアを記録しました。APIのマーケットプレースは、消費者とプロバイダーの両方のニーズに対応する包括的なプラットフォームです。ユーザーは、アプリケーションの要件に合ったインターフェース製品を容易に発見し、接続することができます。マーケットプレースでは、掲載されているAPIに関する包括的な文書、評価、レビューが頻繁に提供されます。これにより、消費者は製品の品質、機能、性能を評価することができます。ユーザーからのフィードバックや評価は、消費者が十分な情報を得た上で意思決定し、信頼性が高く効果的であることが証明されたAPIを選択するのに役立ちます。
消費者タイプの展望
消費者セグメントはさらに、テレコム&マーケティング、金融サービス、ヘルスケア、その他に細分化されます。通信・マーケティング分野は、2022年の市場で最も高い収益シェアを獲得しました。テレコム企業は、自社のネットワーク・インフラストラクチャを監視・管理するためにAPIを使用しています。これらのAPIはネットワーク・パフォーマンスに関するリアルタイムのデータを提供し、事前のメンテナンスやトラブルシューティングを可能にします。マーケティングの専門家は、ソーシャルメディア・プラットフォームをマーケティング・ツールに統合するためにAPIを使用しています。これにより、投稿のスケジューリング、エンゲージメント指標の分析、ソーシャルメディア・キャンペーンの自動化が可能になります。したがって、これらの企業でAPIが広く使用されていることが、このセグメントの成長の原因となっています。
地域別展望
地域別に見ると、市場は北米、欧州、アジア太平洋、LAMEAで分析されます。2022年には、北米地域が最も高い収益シェアを獲得して市場をリードしました。北米には重要なプレーヤーが数多く存在します。これらの企業は、優れたソリューションの開発と提供に豊富な経験を持ち、市場のリーダーとして際立った存在感を示しています。こうした企業の存在は、同地域の市場全般の拡大を後押ししています。デジタルトランスフォーメーション・イニシアチブの重要な要素であるAPIの需要は、北米の市場拡大の重要な要因です。さまざまな分野の企業がデジタル技術を採用し、業務の改善、顧客体験の向上、イノベーションの促進を図っています。
The Global API Marketplace Market size is expected to reach $47.8 billion by 2030, rising at a market growth of 17.6% CAGR during the forecast period.
Marketplace services provide extensive documentation for the listed products, including information about their functionalities, endpoints, parameters, and utilization instructions. Hence, the services segment would register 2/5th share in the market by 2030. This enables users to comprehend API capabilities and methods for incorporating them into their applications, the development of API banking is being fuelled by available banking rules like the Revised Payment Services Directive (PSD2) of the European Union and comparable initiatives in other regions. With the help of these regulations, traditional banks and FinTech startups can compete, innovate, and collaborate by having to open up their customer data and payment infrastructure through API. Some of the factors impacting the market are development in cloud computing, increasing digital transformation, and problems with API security.
Businesses can use cloud computing to execute operations quickly and effectively to adapt to shifting market conditions. Technology has made it possible to provide a very engaging customer experience in ways that were before unthinkable. Cloud platforms offer a scalable and cost-effective environment for hosting and deploying APIs. API marketplaces leverage cloud infrastructure to provide a wide variety of APIs and make it simpler for developers to access and integrate services from many providers. Consequently, the API market is acquiring traction as cloud computing adoption increases. Digital transformation is driven by drastically changing user expectations. Most industry verticals, such as BFSI, healthcare, and retail, are transforming digitally. The primary goal of digital transformation in BFSI is to automate and digitize processes in banking and fintech organizations and to streamline the organization's most essential processes. In the future, it is anticipated that more sectors of the healthcare industry will adopt sophisticated, cutting-edge technology, accelerating the digital transformation of healthcare. The healthcare application programming interfaces enable providers to develop new web, mobile, and social apps to engage and connect with patients. In healthcare, API facilitates the extraordinary connectivity anticipated in the digital era.
However, API infrastructures are susceptible to security breaches, including cross-site scripting (XSS) attacks and SQL injection attacks; consequently, it is crucial to implement security measures to protect against these threats. Over the years, an organization may have invested significant resources in firewalls, segmentation, vulnerability management programs, and other security measures. Still, an adversary could evade many common security measures if it has insecure APIs. A significant compromise could result from exposing an insecure API to the internet. It is anticipated that these security issues with API will impede their adoption and thus slow the expansion of the market.
Component Outlook
Based on component, the market is segmented into platform and services. In 2022, the platform segment held the highest revenue share in the market. A platform for API marketplace is a specialized online platform that enables the discovery, exchange, and integration of APIs between providers and consumers. It is a centralized hub where providers can showcase and provide their APIs and where consumers can search for, evaluate, and acquire the products that best suit their needs. Frequently, the marketplace platforms involve additional features that improve API integration. These attributes may include rating and review systems, enabling users to provide feedback and discuss their experiences with the interfaces they have used.
Organization Size Outlook
By organization size, the market is bifurcated into SMEs and large enterprises. The SMEs segment garnered a significant revenue share in the market in 2022. API marketplaces attract consumers who actively seek interfaces suited for application integration. This intended audience comprises developers, businesses, and organizations seeking specific features or services. SMEs can leverage this audience to increase their chances of connecting with potential customers interested in their offerings. Without the need for extensive research or time-consuming evaluations, SMEs can readily investigate various offerings. SMEs can also accelerate the product or service development process by utilizing APIs available on the market.
End User Outlook
On the basis of end user, the market is fragmented into API providers and consumer. In 2022, the consumer segment witnessed the largest revenue share in the market. A marketplace for APIs is a comprehensive platform that adheres to the needs of both consumers and providers. It enables users to readily discover and connect with interface products that suit the requirements of their applications. The marketplaces frequently offer comprehensive documentation, ratings, and reviews for the listed APIs. This permits consumers to assess the product's quality, functionality, and performance. The availability of user feedback and ratings assists consumers in making informed decisions and selecting APIs that have proved dependable and effective.
Consumer Type Outlook
The consumer segment is further subdivided into telecom & marketing, financial services, healthcare, and others. The telecom and marketing segment procured the highest revenue share in the market in 2022. Telecom companies use APIs to monitor and manage their network infrastructure. These APIs provide real-time data on network performance, allowing for proactive maintenance and troubleshooting. Marketing professionals use APIs to integrate social media platforms into their marketing tools. This allows for scheduling posts, analyzing engagement metrics, and automating social media campaigns. Therefore, the widespread use of APIs in these companies is accountable for the growth of the segment.
Regional Outlook
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region led the market by generating the highest revenue share. North America has a substantial presence of significant players. These companies have distinguished themselves as market leaders with extensive experience developing and providing superior solutions. Their presence aids in the general expansion of the market in the region. The demand for APIs, a vital part of digital transformation initiatives, is a significant factor in North America's market expansion. Businesses across various sectors adopt digital technologies to improve operations, enhance customer experiences, and spur innovation.
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include R Software Inc., Celigo, Inc., Gravitee Topco Limited, Apilayer Data Products GmbH (Idera, Inc.), CompanyHub IT Solutions Pvt. Ltd., Abstract API Inc, Zapier, Inc., Salesforce, Inc. (MuleSoft), ServiceNow, Inc., and beNovelty Limited.
Strategies Deployed in API Marketplace Market
Partnerships, Collaborations & Agreements:
Jun-2023: ServiceNow, Inc. partnered with Cognizant, a US-based IT company, to develop solutions for AI-powered business automation. The customers of the two companies would be better positioned to solve their business challenges by leveraging the combined power of the two companies.
Apr-2023: RapidAPI partnered with Mashape, a cloud-based API platform, to integrate its platform with Mashape's API marketplace. The integrated offering would allow the customers to manage their analytics operations more efficiently and they would get access to over 7,500 APIs in one unified platform.
Oct-2022: gravitee.io entered into a partnership with Solace, an event-driven architecture solutions provider, to develop a unified API platform for event-driven APIs. The solution developed as a result of the partnership would facilitate the customers to enhance their speed of modernization and allow them to manage their operations with one integrated solution.
Sep-2022: RapidAPI teamed up with Poly, an AV solutions provider, to launch the Poly API Marketplace. The collaboration would allow the two companies to provide their customers with solutions for API testing.
Sep-2022: Zapier, Inc. came into partnership with Sinch, a customer engagement solutions provider, to integrate their API offerings. The integrated platform would facilitate the users to automate their existing business processes smoothly.
Oct-2021: Zapier, Inc. signed a collaboration agreement with Brex, a financial services company, to integrate its no-code platform with Brex accounts. The collaboration would allow the two companies to provide their customers with flexible finance management solutions.
Mergers & Acquisition:
May-2023: ServiceNow, Inc. took over G2K, an AI-powered retail platform. The acquisition would allow ServiceNow to provide its customers with efficient business management solutions.
Apr-2023: RapidAPI acquired Paw, an API solutions provider. The acquisition strengthens RapidAPI's capability to offer better-integrated API designing and testing solutions to customers.
Sep-2021: MuleSoft announced the acquisition of Servicetrace, a software company. With the acquisition, MuleSoft would be able to provide its customers with an RPA and API management platform.
Aug-2021: ServiceNow, Inc. acquired Swarm64, a real-time data analytics solutions platform. With the addition of Swarm64, ServiceNow would be able to deliver solutions for efficient data management solutions.
Product Launches and Product Expansions:
May-2023: MuleSoft announced new features for its Anypoint API Experience Hub platform. The new features include pre-built templates for creating and sharing APIs, portal builder capabilities for Creating branded API portals, and flexible API publishing across any enterprise environment.
Market Segments covered in the Report:
By Component
By Organization Size
By End User
By Geography
Companies Profiled
Unique Offerings from KBV Research