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市場調査レポート
商品コード
1335582
電子メールセキュリティの世界市場規模、シェア、産業動向分析レポート:用途別(IT・通信、政府、ヘルスケア、メディア・エンターテイメント、BFSI、その他)、展開タイプ別、地域別展望と予測、2023年~2030年Global Email Security Market Size, Share & Industry Trends Analysis Report By Application (IT & Telecom, Government, Healthcare, Media & Entertainment, BFSI, and Others), By Deployment Type, By Regional Outlook and Forecast, 2023 - 2030 |
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電子メールセキュリティの世界市場規模、シェア、産業動向分析レポート:用途別(IT・通信、政府、ヘルスケア、メディア・エンターテイメント、BFSI、その他)、展開タイプ別、地域別展望と予測、2023年~2030年 |
出版日: 2023年07月31日
発行: KBV Research
ページ情報: 英文 207 Pages
納期: 即納可能
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電子メールセキュリティ市場規模は2030年までに77億米ドルに達すると予測され、予測期間中のCAGRは9.9%の市場成長率で上昇します。
KBVカーディナルマトリックスに掲載された分析によると、Cisco Systems, Inc.とBroadcom, Inc.が同市場におけるトップランナーです。2023年7月、Broadcom, Inc.はVMware, Inc.を買収する契約を締結し、クラウドコンピューティングにおける競争と革命を最大化します。Open Text Corporation、Fortinet, Inc.、Proofpoint, Inc.などの企業は、この市場における主要なイノベーターです。
市場成長要因
ソーシャル・スパムとEメール・セキュリティへの注目の高まり
市場の重要性を高めている主な要因の1つは、電子メールセキュリティの強化が重視されるようになっていることです。すべての企業が電子メールのデータ保護に関心を寄せているため、これは最も重要なことです。最も重要なのは、ウイルスやソフトウェア関連の問題のリスクからアカウントを保護することです。市場の成長を促進する主な要因の一つは、ソーシャル・スパム事件の増加です。さらに、これらの要因を無視することは不可能であるため、企業はこれらの要因を最も重視することが極めて重要になっています。このように、ソーシャル・スパムへの注目が高まっている結果、同市場は安定したペースで成長すると推定されます。
サイバー脅威の発生頻度の増加
サイバー脅威の頻度と複雑さの増加は、市場を牽引する要因の一つです。詐欺師が弱点を見つけて標的型攻撃を行うことに熟練してきたため、あらゆる組織がメールセキュリティ手順の強化に駆り立てられています。データ漏洩や重要情報への不正アクセスから生じるリスクや影響に対する認識が高まるにつれ、強力なEメールセキュリティソリューションの需要が高まっています。スピアフィッシングの可能性の増加、押収、およびクレデンシャル盗難は、電子メール保護セキュリティ市場のプレーヤーに有利な見通しを提供しています。同市場は上記のような側面から恩恵を受けると予想されます。
市場抑制要因
コストの高い電子メール暗号化ソリューション
企業が電子メール暗号化ソリューションを採用する際に直面する主な障害は、これらのソリューションの確立に関連する多額の費用です。電子メール暗号化ソリューションを使用することで、組織やユーザーは電子メールシステム上のデータ損失の危険を軽減することができます。電子メール暗号化ソリューションを採用すると、電子メールの保護と暗号化のために多くのITリソースが必要となるため、企業の間接費が大幅に増加します。ソリューションのコストは暗号化されたファイルのサイズに比例して増加します。低予算の企業が導入するには、ユーザー(電子メール・アカウント)ごとに課されるソフトウェア・ライセンス料、電子メール暗号化ソフトウェアのメンテナンス料、ユーザーへの技術サポートがコスト高となります。さらに、これらの暗号化ソリューションは、既存のITインフラと互換性がなければならないです。これらすべての懸念が、市場の妨げとなっています。
アプリケーションの展望
市場は用途別に、BFSI、政府機関、ヘルスケア、IT&テレコム、メディア&エンターテインメント、その他に分類されます。2022年には、BFSIセグメントが市場で大きな収益シェアを獲得しました。金融業界では、電子メールで作成されるデータ量が膨大です。銀行やその他の金融機関は、顧客満足度を高めるために、複雑なデータをより頻繁に保存・分析するサービスを利用しています。また、顧客の期待の高まり、技術的能力の拡大、規制要件により、セキュリティに対する積極的なアプローチも銀行機関に求められています。
展開タイプの展望
導入形態別に見ると、市場はクラウド、オンプレミス、ハイブリッドに分類されます。2022年には、クラウドセグメントが市場で最も高い収益シェアを占めました。クラウドベースの電子メール・セキュリティ・ソリューションを利用することで、遠隔地からの指紋スキャン、顔認証、文書認証が可能になります。また、企業はこれらのソリューションの導入を始めており、コスト削減、業務効率の向上、セキュリティ強化が実現されています。
地域別展望
地域別に見ると、市場は北米、欧州、アジア太平洋、LAMEAで分析されます。2022年には、北米地域が最も高い収益シェアを獲得して市場をリードしました。北米の市場地位が高いのは、同地域の最先端技術の採用率の高さ、定評あるサイバーセキュリティ企業の数の多さ、厳格なデータ保護法に起因すると考えられます。北米市場は、同地域がサイバーセキュリティを重視し、強固なITインフラを構築していることに支配されています。さらに、この地域には業界をリードする企業が多数存在するため、電子メール・セキュリティのソリューションやサービスが豊富に揃っています。
List of Figures
The Global Email Security Market size is expected to reach $7.7 billion by 2030, rising at a market growth of 9.9% CAGR during the forecast period.
Cyberattacks, particularly ransomware and phishing attempts, have increased against healthcare organizations. The Healthcare segment will capture 1/5th share in the market by 2030, due to the increase in Cyberattacks. Cybercriminals intend to gain illegal access to sensitive patient data, disrupt healthcare services, or extort vulnerable organizations for money. SlashNext conducted a study in 2022 that involved examining billions of attachments, messages, and URLs in browsers, email clients, and mobile devices over a half year, leading to over 255 million attacks. In comparison to the previous year, they noted a 61% increase in the frequency of phishing attacks. Healthcare providers use cutting-edge email security solutions to address these risks to recognize and stop such assaults.
The major strategies followed by the market participants are Acquisitions as the key developmental strategy to keep pace with the changing demands of end users. For instance, In December, 2021, Open Text Corporation completed the acquisition of Zix Corporation, to deliver clients a powerhouse SMB platform for email security, threat management, data protection and compliance solutions. Additionally, In December, 2022, Proofpoint, Inc. took over Illusive, to deliver customers a combined solution that would expand protection across the whole attack chain for critical threats.
Based on the Analysis presented in the KBV Cardinal matrix; Cisco Systems, Inc. and Broadcom, Inc. are the forerunners in the Market. In July, 2023, Broadcom, Inc. entered into an agreement to acquire VMware, Inc, to maximize competition and revolution in cloud computing. Companies such as Open Text Corporation, Fortinet, Inc. and Proofpoint, Inc. are some of the key innovators in the Market.
Market Growth Factors
Increasing focus on social spam and email security
One of the main factors contributing to the importance of the market is the growing emphasis on enhanced email security. This is of the utmost importance, as every company is concerned with protecting the data of the email. Most importantly, they excel at safeguarding accounts from the risks of viruses and software-related problems. One of the main factors driving the growth of the market is the rise in social spam incidents. Further, it has become crucial for companies to place the greatest emphasis on these factors because it is impossible to disregard them. Thus, as a result of the rising focus on social spam, the is estimated to grow at a steady pace.
Cyberthreats are occurring more frequently
The rise in the frequency and complexity of cyber threats is one factor driving the market. Organizations everywhere are driven to bolster their email security procedures as fraudsters become more skilled at finding weaknesses and conducting targeted assaults. Strong email security solutions are increasingly in demand as people become more aware of the risks and repercussions that could result from data breaches and illegal access to critical information. The growth in the likelihood of spear phishing, seizure, and credential theft has provided lucrative prospects for players in the email protection security market. The market is expected to benefit from the aspects above.
Market Restraining Factors
Costly email encryption solutions
The main obstacle companies confront when adopting email encryption solutions is the significant expense associated with establishing these solutions. Using email encryption solutions, organizations and users can lessen the danger of data loss on email systems. Adopting email encryption solutions significantly raises overhead costs for enterprises as more IT resources are required to secure and encrypt emails. The cost of the solution increases in proportion to the size of the encrypted file. A costly solution for low-budget enterprises to implement is the software licensing fees levied per user (email account), maintenance charges of the email encryption software, and technical assistance for users. Additionally, these encryption solutions must be compatible with existing IT infrastructures. All these concerns thus hamper the market.
Application Outlook
Based into application, the market is categorized into BFSI, government, healthcare, IT & telecom, media & entertainment, and others. In 2022, the BFSI segment acquired a substantial revenue share in the market. The amount of data created via emails in the financial industry is enormous. Banks and other financial institutions use services to store and analyze complex data more frequently to increase customer satisfaction. A proactive approach to security is also being demanded of banking institutions due to rising customer expectations, expanding technical capabilities, and regulatory requirements.
Deployment Type Outlook
By deployment, the market is classified into cloud, on-premises and hybrid. In 2022, the cloud segment held the highest revenue share in the market. Remote fingerprint scanning, facial recognition, and document verification are all made possible using cloud-based email security solutions. In addition, companies have begun implementing these solutions and have realized that they reduce costs, improve operational efficiency, and enhance security.
Regional Outlook
Region wise, the market is analysed across North America, Europe, Asia Pacific and LAMEA. In 2022, the North America region led the market by generating the highest revenue share. A strong market position for North America may be attributed to the region's high adoption of cutting-edge technology, substantial number of well-established cybersecurity companies, and strict data protection laws. The North American market is dominated by the region's emphasis on cybersecurity and its robust IT infrastructure. In addition, the region is home to a number of industry leaders, resulting in the availability of an extensive array of email security solutions and services.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Cisco Systems, Inc., Broadcom, Inc., Open Text Corporation, Fortinet, Inc., Barracuda Networks, Inc., Trend Micro Inc., BAE Systems PLC, Proofpoint, Inc. (Thoma Bravo), Intermedia.net, Inc. and DataFlowX
Recent Strategies Deployed in Email Security Market
Partnerships, Collaborations & Agreements:
Jul-2023: Proofpoint, Inc. partnered with Telefonica Tech, a multinational telecommunications company. Following this partnership, both companies would introduce 'Clean Email Business', a cutting-edge security service focused on assisting medium-sized businesses to safeguard their corporate email and promote regulatory compliance and continued business continuity in the Spanish market.
Nov-2022: Barracuda Networks, Inc. came into partnership with Amazon Security Lake of Amazon Web Services. Under this partnership, Barracuda Networks, Inc. would provide email security findings combined with Amazon Security Lake. Additionally, customers' access to security data from email security solutions, which would be used for a range of security use cases including threat detection, investigation, and incident response, is costly and complicated by combining both offerings.
Aug-2022: Fortinet came into partnership with Comcast Business, a provider of big business capabilities and development to small businesses at affordable prices. Through this partnership, Fortinet would create SASE services that help customers at any stage of digital advancement with Fortinet's industry-leading security-driven networking technology.
Jul-2021: Trend Micro Inc. teamed up with Microsoft Corporation, an America-based multinational technology corporation. Together, the companies focused to offer greater impact in cybersecurity for the combined customers that allows digital transformation for them by using Trend Micro's expansive security expertise and Azure's cloud computing platform. Moreover, the companies aimed to develop cloud-based cybersecurity solutions on Microsoft Azure as well as give rise to co-selling opportunities.
Product Launches and Product Expansions:
Apr-2023: Fortinet, Inc. made enhancements to the Fortinet Security Fabric. The enhanced product would allow the latest threat prevention and coordinated reply for a self-defending ecosystem around networks, clouds, and endpoints.
Jun-2022: Cisco Systems, Inc. introduced Cisco Security Cloud, a combined platform that secures and associates organizations of any shape and size. The launched product would safeguard the unity of the entire IT environment lacking public cloud lock-in.
Jun-2021: Internmedia.net, Inc. rolled out AI Guardian, a modern artificial intelligence-based security solution. The launched product would be created to secure businesses and their workforce from vicious and targeted cyberattacks.
Mar-2021: Cisco unveiled the latest and expanded offering of Secure Access Service Edge (SASE). Through this launch, the company aimed to integrate its SASE capabilities into a single subscription service as well as offer flawless and secure access to any application across any cloud, network, or anywhere users work.
Acquisitions and Mergers:
Jul-2023: Broadcom, Inc. acquired VMware, Inc., an American cloud computing and virtualization technology company. This acquisition aimed to maximize competition and revolution in cloud computing.
Dec-2022: Proofpoint, Inc. took over Illusive, a leader and pioneer in Identity Threat Detection and Response. Following this acquisition, Proofpoint would further empower market-leading threat and information protection platforms, delivering customers a combined solution that would expand protection across the whole attack chain for critical threats such as ransomware and data breaches.
Dec-2021: Open Text Corporation completed the acquisition of Zix Corporation, a leader in SaaS-based email encryption. Following this acquisition, both companies would be able to deliver clients a powerhouse SMB platform for email security, threat management, data protection and compliance solutions.
Jun-2021: Cisco took over Kenna Security, a cybersecurity leader that offers a risk-based vulnerability management platform. This acquisition aimed to transform how security and IT teams work to minimize the attack surface and the time it takes to identify and respond.
Jan-2021: Cisco Systems, Inc. acquired Banzai Cloud, a Hungary-based company with expertise in deploying cloud-native applications securely, at scale, and in production. This acquisition would allow Cisco to broaden its abilities and expertise in end-to-end cloud-native application runtime, security workflows, development, and development.
Market Segments covered in the Report:
By Application
By Deployment Type
By Geography
Companies Profiled
Unique Offerings from KBV Research