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市場調査レポート
商品コード
1335486
キャプティブポータルの世界市場規模、シェア、産業動向分析レポート:オファリング別(プラットフォームとサービス)、最終用途別、地域別展望と予測、2023年~2030年Global Captive Portal Market Size, Share & Industry Trends Analysis Report By Offering (Platform and Services), By End-Use, By Regional Outlook and Forecast, 2023 - 2030 |
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キャプティブポータルの世界市場規模、シェア、産業動向分析レポート:オファリング別(プラットフォームとサービス)、最終用途別、地域別展望と予測、2023年~2030年 |
出版日: 2023年07月31日
発行: KBV Research
ページ情報: 英文 217 Pages
納期: 即納可能
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キャプティブポータルの市場規模は、2030年までに23億米ドルに達すると予測され、予測期間中のCAGRは13.8%の市場成長率で上昇します。
しかし、キャプティブポータルにはセキュリティ上の脆弱性が存在する可能性があります。ユーザーは、信頼できるキャプティブポータルになりすまして有害なネットワークや詐欺的ネットワークに接続する誘惑に駆られ、データを危険にさらす可能性があります。さらに、消費者が保護されていないキャプティブポータルに重要な情報を入力すると、データ漏洩の危険性があります。このような構成の結果、攻撃者は中間者(MITM)攻撃を行うことができ、ユーザーとポータルが交換するデータを監視し、場合によっては変更することができます。ユーザーは速やかに同意を与えなければならず、企業はデータを安全に扱い、保管しなければならず、データの処理について明確で透明性のある情報をユーザーに提供しなければならないです。したがって、プライバシーに関する懸念が考慮された結果、市場は衰退を経験すると思われます。
サービスの展望
市場セグメンテーションでは、市場はプラットフォームとサービスに区分されます。サービス分野は、2022年の市場で顕著な収益シェアを記録しました。サービスには、マネージド・サービスとプロフェッショナル・サービスが含まれます。キャプティブポータル・ソリューションに特化した専門事業者は、キャプティブポータルのプロフェッショナル・サービスやマネージド・サービスも提供しています。これらのサービスは、企業がキャプティブポータルをうまく立ち上げ、運営し、最大限に活用できるようサポートすることを目的としています。プロフェッショナル・サービスとは、専門家、スペシャリスト、エキスパートが企業をサポートするために提供するサービスです。
用途別展望
最終用途別では、旅行・運輸、ホスピタリティ・レジャー、ショッピングモール・小売店、エンターテインメント、ISP、その他のエンドユーザーに分類されます。2022年には、ホスピタリティ&レジャー分野が最大の売上シェアで市場を独占しました。キャプティブポータルの魅力的な用途により、多くのホテル、チェーン店、独立系ホテルが、宿泊客にWi-Fi接続を提供するためにキャプティブポータルの利用を決定しています。宿泊客は滞在中、趣味や仕事のためにインターネット接続を求めることが多いです。
地域別展望
地域別に見ると、市場は北米、欧州、アジア太平洋、ラテンアメリカ・中東・アフリカで分析されます。2022年には、北米地域が市場で最大の収益シェアを占めました。キャプティブポータルは、Wi-Fiネットワーク上のIoTデバイスの安全な接続と管理に貢献しました。北米では、ショッピングモール、スタジアム、空港、交通ハブなどの公共スペースが増加しているため、訪問者にWi-Fiサービスを提供するこれらのソリューションの需要が高まっています。
List of Figures
The Global Captive Portal Market size is expected to reach $2.3 billion by 2030, rising at a market growth of 13.8% CAGR during the forecast period.
As hotels or restaurants render Wi-Fi access simple, give personalized experiences, make communication easier, collect visitor feedback, provide data insights, and open prospects for monetization, captive portals are widely sought in the hospitality sector. The Hospitality & Leisure segment will capture more than 25% share in the market by 2030. The event's guest WiFi network is immediately made more secure by the presence of a captive portal. Users may be configured to provide a passcode or other personal information on captive portal authentication pages before being granted network access. Wi-Fi networks can be simply maintained by hotel or restaurant personnel due to reliable Wi-Fi solutions and services' consistent, affordable, and centrally managed networking. Some of the factors impacting the market are Increasing marketing activities via the captive portal, Wi-Fi analytics will benefit from a captive portal's increased customer insights, and Ensuring compliance with privacy laws.
Through gathering client information, the presentation of tailored advertising, promotion of special offers, administration of surveys, integration with social media, and the implementation of loyalty programs, captive portals can be a potent instrument for enhancing marketing initiatives. Captive portals let organizations provide users with a branded and immersive experience by utilizing brand colors, logos, and messaging. This delivers a consistent and memorable user experience while supporting brand identity. Moreover, Wi-Fi analytics employ Wi-Fi networks to gather information on gadgets like laptops and smartphones and provide in-depth insight into how the devices behave. Such device behavior data contains details about the Wi-Fi network's coverage area and the activities carried out when connected to the internet via the Wi-Fi network. By obtaining user data during authentication, captive portals present considerable prospects for Wi-Fi analytics. Thus, the market will grow as a result of the benefit of sending users specific messages and the growing acceptance of Wi-Fi analytics in public Wi-Fi and the user-friendliness of its data collection.
However, Security vulnerabilities may be present on captive portals. Users may be tempted to connect with harmful or fraudulent networks that impersonate trustworthy captive portals, putting their data at risk. Additionally, consumers risk data breaches when they enter critical information on an unprotected captive portal. As a result of this configuration, attackers can conduct man-in-the-middle (MITM) attacks, monitoring and maybe changing the data that users and the portal exchange. Users must give their consent promptly, businesses must handle and keep their data securely, and they must provide users with clear and transparent information about the processing of their data. Thus, the market will experience a decline as a result of the privacy concerns considerations.
Offering Outlook
Based on offering, the market is segmented into platform, and services. The services segment recorded a remarkable revenue share in the market in 2022. Services include managed and professional services. Specialized businesses that concentrate on captive portal solutions also offer professional and managed services for captive portals. These services are intended to support companies in successfully setting up, running, and maximizing their captive portal. Professional services are those provided to support enterprises by professionals, specialists, or experts.
End-Use Outlook
By end-use, the market is classified into travel & transportation, hospitality & leisure, shopping malls & retail outlets, entertainment, ISPs, and other end-use. In 2022, the hospitality & leisure segment dominated the market with the maximum revenue share. Due to the captive portal's compelling applications, many hotels, chains, and independent properties have decided to use it to provide guest Wi-Fi connections. During their stay, guests often ask for internet connectivity for pleasure or business needs if they are on the road for work.
Regional Outlook
Region wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region witnessed the largest revenue share in the market. Captive portals contributed to the safe connection and management of IoT devices on Wi-Fi networks as their usage spread across numerous industries in this region. The growth of public spaces like malls, stadiums, airports, and transportation hubs in North America has fueled a rise in demand for these solutions that provide Wi-Fi services to visitors.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Cisco Systems, Inc., Aruba Networks (Hewlett Packard Enterprise Company), Juniper Networks, Inc., Arista Networks, Inc., Extreme Networks, Inc., Enea AB, Netgear, Inc., WatchGuard Technologies, Inc. (Vector Capital Plc), Boingo Wireless, Inc. (DigitalBridge Group, Inc.) and Grandstream Networks, Inc.
Strategies Deployed in Captive Portal Market
May-2023: Juniper Networks, Inc. made enhancement in the Juniper Mist Access Assurance service, an AI-driven enterprise portfolio. The enhanced service would further influence Mist AI and the latest microservices cloud to deliver a complete suite of network access control and policy management functions through the same adjustable and easy framework already consisting of Juniper's wired access, indoor location, wireless access, SD-WAN, and secure client-to-cloud suite.
Mar-2023: Netgear, Inc. introduced the NETGEAR Nighthawk RS700 Router, the first WiFi 7 router. The launched product poses unparalleled power and delivers up to 19Gbps-alpha blazing-fast WiFi, beyond double the speed of previous generations.
Mar-2023: Boingo Wireless, Inc. joined hands with Shopoff Realty Investments, a real estate investment company. With this collaboration, both companies would build, design and manage extensive DAS and Wi-Fi 6E networks at Dream Las Vegas.
Mar-2023: Arista Networks, Inc. announced the launch of the Arista WAN Routing System. This launch would further integrate three new networking portfolios which include enterprise-class routing platforms, the CloudVision Pathfinder Service, and carrier/cloud-neutral internet transit capabilities, to enhance and simplify customer broad area networks.
Jun-2023: Grandstream Networks, Inc. intoduced GWN7661, an 802.11ax Wi-Fi 6 access point. The launched product would offer an In-Wall Wi-Fi 6 Access Point ideal for hotels, homes, offices, and commercial facilities, etc.
Sep-2022: Grandstream Networks, Inc. unvieled GWN7624, an 802.11ac Wave-2 Wi-Fi access point. The launched product would allow advanced QoS, captive portals, mesh networks, and Wi-Fi speeds up to 2.03Gbps, Wi-Fi access points for hotels, commercial facilities, residential complexes and offices, etc.
Nov-2022: Aruba Networks, a subsidiary of Hewlett Packard Enterprise, collaborated with Lookout, Inc., the endpoint to the cloud security company. This collaboration aims to combine the HPE Aruba EdgeConnect Enterprise SD-WAN platform with Lookout's security service edge platform to deliver customers with a best-of-quality secure access service edge architecture that mixes network security with the combined security stack supporting secure web gateway, zero-trust network access, cloud access security broker and data loss protection.
May-2022: Extreme Networks partnered with Verizon Business for developing best-in-class network and connectivity insight solutions for stadiums and large venues across EMEA. Large venues and stadiums can create immersive, next-generation fan experiences while getting network insights for driving better business and operational decisions through utilizing the combination of Extreme's Wi-Fi and Wi-Fi Analytics solutions and Verizon's private 5G solution.
Jun-2022: Enea AB unveiled the Enea Aptilo Wi-Fi Service Management Platform as a Service (SMP-S). The service is launched to monetize Wi-Fi services for Communication Service Providers.
Dec-2022: Boingo Wireless, Inc. rolled out a property-wide Wi-Fi network at the Armed Forces Recreation Center Edelweiss Lodge and Resort situated in Germany's Bavarian Alps. The launched product would install, create, and manages the Wi-Fi network around the sprawling resort, including rooms, spa, restaurants, meeting spaces, etc.
Apr-2022: Netgear introduced WAX615 to its managed wireless access point offerings. The new product aimed to offer a robust WiFi 6 Release 2 technology-based WiFi solution. The new solution would deliver twice the output in contrast to WiFi 6 Release 1 at a more affordable to its immediate predecessor.
Oct-2020: Enea AB completed the acquisition of Aptilo, a provider of policy and access control solutions for carrier Wi-Fi and IoT. This acquisition aimed to empower Enea AB's data management suite which would further widen their range with new and existing customers and build interesting business opportunities in the area of 5G, SaaS, and Internet of Things.
Jun-2019: Aruba Networks, a subsidiary of Hewlett Packard Enterprise, released a wireless product portfolio completely focused on the requirement of SMB customers which would be aimed at the likes of Cisco's Meraki line and small business Wi-Fi vendors.
Jul-2019: Cisco Systems, Inc. partnered with Google LLC, an American multinational technology company. Under this partnership, both companies would launch free high-speed Wi-Fi zones around India through Google's gStation. Moreover, Cisco Systems, Inc. would enable free, open, high-quality public Wi-Fi to groups across the nation with the gStation platform.
Market Segments covered in the Report:
By Offering
By End-Use
By Geography
Companies Profiled
Unique Offerings from KBV Research