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市場調査レポート
商品コード
1149942
スポーツウォッチの世界市場規模、シェア、産業動向分析レポート:価格帯別、流通チャネル別、エンドユーザー別、製品タイプ別、地域別展望と予測、2022年~2028年Global Sports Watches Market Size, Share & Industry Trends Analysis Report By Price Point, By Distribution Channel, By End User, By Product Type, By Regional Outlook and Forecast, 2022 - 2028 |
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スポーツウォッチの世界市場規模、シェア、産業動向分析レポート:価格帯別、流通チャネル別、エンドユーザー別、製品タイプ別、地域別展望と予測、2022年~2028年 |
出版日: 2022年09月30日
発行: KBV Research
ページ情報: 英文 233 Pages
納期: 即納可能
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スポーツウォッチの世界市場規模は、2028年には409億米ドルに達し、予測期間中にCAGR7.5%で成長すると予測されています。
腕時計のストラップや、金属、革、その他の素材から作られたブレスレットは、手首の周りに時計を固定するために使用することができます。また、ポケットウォッチは、一般的に何かに取り付けるだけでなく、人のポケットに入るように設計されています。17世紀、時計は14世紀に登場したゼンマイ式時計から発展しました。
時計はその歴史の大部分において、時計仕掛けで動き、ゼンマイを回転させることで動力を得て、バランスホイールを振動させることで時を刻む機械式機器でした。これらの時計は機械式と呼ばれています。1960年代には、水晶振動子を振動させて時を刻み、電池で駆動する電子クオーツ時計が誕生しています。
COVID-19の影響度分析
スポーツウォッチの力を借りれば、ほとんどの感染症は症状が現れてから発見されるため、現在の検査技術では症状前の保菌者に気づくことはまずなく、感染を抑える初期段階の薬物療法を実施することは困難です。したがって、COVID-19を早期にリアルタイムで特定するための、簡単でリーズナブルな価格の方法が非常に必要であり、スポーツウォッチ市場の成長を高めることができます。
市場成長要因
スポーツ用腕時計は比類ないバイオフィードバックを提供する
スポーツウォッチは、スポーツ選手の成長に不可欠な情報であるバイオフィードバックをスムーズに提供することができます。天候や酸素濃度などのデータと組み合わせることで、スピード、心拍数、心拍変動などの瞬時のデータが、現在のトレーニング状態の全体像を効果的に描き出します。携帯電話にはない、バイオフィードバックデータがあるからこそ、情報とリアルタイムのパフォーマンス状態がシームレスにつながるのです。
呼吸を整え、ポーズをとるように促す
スポーツウォッチには、一息つくことを促す通知を送る機能がプリインストールされているものがあります。このようなアプリケーションの中には、呼吸を整えるための時間を毎日知らせてくれるものや、1分から5分程度の呼吸法のガイドをカスタマイズして、ストレス解消に役立てることができるものもあります。ストレスの多い状況下でついカッとなってしまう人も、普段は落ち着いている人も、日中、後頭部で呼吸するようにちょっとした注意を促すことで、ストレスレベル全般を下げることができるのです。
市場縮小の要因
コスト高と不正確なデータ
スマートウォッチに搭載されている心拍センサーと歩数カウンターは、その精度で知られていないです。願わくば、各ブランドがデータを評価し、センサーのフィードバックを改善するよう努力して欲しいです。ラグジュアリー商品は、多くのお金がかかります。その考えは、斬新でも画期的でもないです。しかし、フェラーリやアンディ・ウォーホルの絵を買うと、売り手も買い手も市場全体も納得のいく値段になるのに対し、時計の世界では「高すぎる」と指摘されることが多いのです。
製品タイプ別概況
スポーツウォッチ市場は、製品タイプによって機械式スポーツウォッチとデジタルスポーツウォッチに区分されます。2021年のスポーツウォッチ市場では、デジタルセグメントが大きな収益シェアを示しています。デジタル腕時計は、より現代的な外観を持ち、デジタルで時刻を表示します。デジタル腕時計は、LEDまたはLCDの文字盤を備えています。デジタル時計には、アナログ時計と同様にクオーツムーブメントが使用されています。
エンドユーザーの展望
エンドユーザー別に見ると、スポーツウォッチ市場は男性用と女性用に分けられます。2021年のスポーツウォッチ市場では、男性用セグメントが最大の収益シェアを調達しました。スポーツウォッチにはいくつかの用途があります。運動やスポーツをする際に使用されることが多いが、堅牢な構造や防水性により、時計の破損を心配することなく、様々な場面で着用できるものが多いです。
価格帯別概況
スポーツウォッチの価格帯は、ラグジュアリーとエコノミーに分類されます。2021年のスポーツウォッチ市場では、ラグジュアリーセグメントが最も高い収益シェアを獲得しています。ラグジュアリースポーツウォッチは、ドレスウォッチよりも合理的で耐久性があり、かつツールウォッチよりも魅力的だからです。オーデマ・ピゲのロイヤルオークは、これらの、確かに初歩的な基準を考慮したときに思い浮かぶ、紛れもない高級スポーツウォッチです。
流通経路の展望
スポーツウォッチの市場は、流通チャネルによって、ブランドアウトレット、eコマース、その他、専門店などに分けられます。eコマース分野は、2021年のスポーツウォッチ市場において、かなりの収益シェアを示しています。eコマースは、インターネット普及率の高さとスマートフォン利用率の上昇の結果です。家電製品の購入における消費者の選択は、Flipkart、Walmart、Amazonなどのオンラインショッピングサイトに大きな影響を受けています。
地域別の概況
地域別に見ると、スポーツウォッチ市場は北米、欧州、アジア太平洋、LAMEAで分析されています。アジア太平洋地域は、2021年のスポーツウォッチ市場において有望な収益シェアを調達しました。家電部門の拡大と、この地域の新興国におけるスマートウォッチ市場ベンダーの迅速な出現により、アジア太平洋地域はスマートウォッチ市場で最も速い成長を遂げると予測されています。
市場参入企業がとっている主な戦略は、製品の発売です。カーディナルマトリックスで提示された分析に基づき、Apple, Inc.とFitbit, Inc.は、スポーツウォッチ市場の先駆者です。Garmin Ltd.、Samsung Electronics Co.、Fossil Group, Inc.などの企業は、スポーツウォッチ市場における主要な革新者の一人です。
List of Figures
The Global Sports Watches Market size is expected to reach $40.9 billion by 2028, rising at a market growth of 7.5% CAGR during the forecast period.
A sports watch is characterized as being extremely practical, robust, and frequently water-resistant. A sports watch needs to be easily readable, relatively shockproof, and extremely resistant to physical contact and scratches. A stopwatch and a timer for jogging or other physical exercise are typically included in this. Though some wristwatches called chronographs also include a stopwatch function, it is more frequently found in digital sports watches like G-Shocks.
Diver's watches, for example, frequently have an outer revolving bezel that doubles as a timer and is quite practical. Divers frequently utilize dive bezels to determine when their oxygen tank will run out. A watch is a portable, wearing clock that is portable. It is designed to keep moving continuously despite any motions caused by the person's activities.
A watch strap or other bracelets, such as one made from metal, leather, or another material, can be used to secure a timepiece around the wrist. In addition to typically being attached to anything, a pocket watch is designed to fit in a person's pocket. In the 17th century, watches were developed from spring-powered clocks, which originally appeared in the 14th century.
For the bulk of its history, the watch was a mechanical instrument that ran on clockwork, was powered by spinning a mainspring, and kept time by oscillating a balancing wheel. These watches are referred to as mechanical. The electronic quartz watch, which used a vibrating quartz crystal to keep time and was powered by a battery, was created in the 1960s.
COVID-19 Impact Analysis
With the help of sports watches pre-symptomatic carriers are unlikely to be recognized using current testing techniques because most infections are only discovered after symptoms manifest, which makes it challenging to implement early-stage medications that reduce transmission. Therefore, there is a critical need for straightforward, reasonably priced methods for the early, real-time identification of COVID-19 can increase the growth of the sports watches market.
Market Growth Factors
Watches For Sports Offer Unparalleled Biofeedback
Sports watches that go above and beyond the standard fare can offer the user smooth biofeedback, which is information essential to athletic growth. When combined with data on the weather and oxygen levels, instantaneous data on speed, heart rate, and heart rate variability effectively paints a complete picture of the current training state. A seamless connection between information and real-time performance states is made possible by the biofeedback data a watch provides, something a phone can't claim.
Users Are Encouraged To Take A Moment To Breathe And Pause
Some sports watches have pre-installed features that can send users notifications to take a breather. Some of these applications offer the ability to customize someone's watch's daily reminders to take a moment to breathe, as well as guided breathing exercises that may last anywhere from one to five minutes and are intended to help people de-stress. Little prompts during the day to keep breathing in the back of the head can assist to lower overall stress levels, regardless of whether people are aware of the propensity to flip out under stressful situations or normally remain composed.
Market Restraining Factors
Cost-Prohibitive And Inaccurate Data
The heart rate sensor and steps counter in a smartwatch are not known for their accuracy. Hopefully, the brands are evaluating the data and trying to improve sensor feedback. Luxury goods cost a lot of money. That idea is neither novel nor ground-breaking. However, buying a Ferrari or an Andy Warhol painting results in a price tag that most people are happy to accept - seller, buyer, and the overall market - equivalent objects from the world of timepieces are frequently held up as "too expensive." Not that buying a watch for the same price as a sports car is a good idea.
Product Type Outlook
Based on the Product Type, the Sports Watches Market is segmented into Mechanical Sports Watch and Digital Sports Watch. The digital segment witnessed a significant revenue share in the sports watches market in 2021. Digital watches have a more contemporary appearance and show the time digitally. Digital wristwatches either have LED or LCD dials. Quartz movement is used in digital timepieces, just like it is in analog watches.
End Users Outlook
On the basis of End Users, the Sports Watches Market is divided into Men and Women. The men's segment procured the largest revenue share in the sports watches market in 2021. There are several uses for sports watches. People frequently use them when exercising or engaging in sports, but many of them may be worn in a variety of situations without worrying about the watch being damaged because of their robust construction and water resistance.
Price Point Outlook
By Price Point, the Sports Watches Market is classified into Luxury and Economic. The luxury segment garnered the highest revenue share in the sports watches market in 2021. It is because a luxury sports watch is more streamlined and durable than a dress watch while also being more attractive than a tool watch. The Audemars Piguet Royal Oak is the undisputed luxury sports watch that springs to mind when considering these, admittedly, rudimentary criteria.
Distribution Channel Outlook
On the basis of Distribution Channel, the Sports Watches Market is bifurcated into Brand Outlets, E-commerce, Others, and Specialty Stores. The e-commerce segment witnessed a substantial revenue share in the sports watches market in 2021. E-commerce is a result of the high internet penetration rate and rising smartphone usage. Consumer selections for home electronics purchases have been significantly influenced by online shopping sites like Flipkart, Walmart, and Amazon.
Regional Outlook
Region-wise, the Sports Watches market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific region procured a promising revenue share in the sports watches market in 2021. Due to the expanding consumer electronics sector and the quick emergence of smartwatch market vendors in the region's rising nations, Asia-Pacific is predicted to have the fastest growth in the smartwatch market.
The major strategies followed by the market participants are Product Launches. Based on the Analysis presented in the Cardinal matrix; Apple, Inc. and Fitbit, Inc. are the forerunners in the Sports Watches Market. Companies such as Garmin Ltd., Samsung Electronics Co., Ltd., Fossil Group, Inc. are some of the key innovators in Sports Watches Market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Apple, Inc., Samsung Electronics Co., Ltd. (Samsung Group), Google LLC (Fitbit, Inc.), Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.), Garmin Ltd., Fossil Group, Inc., COROS Wearables, Inc., Polar Electro Oy, Suunto Oy (Amer Sports Corporation), and Rolex SA.
Recent Strategies Deployed in Sports Watches Market
Partnership, Collaboration and Agreement:
Jul-2022: Polar Electro joined hands with LiveWell, Zurich Insurance Group's (Zurich) health and wellbeing business. Together, the companies would provide consumers the option to more easily reach and exceed their sports and fitness plans when utilizing their Polar products in conjunction with the LiveWell application.
Product Launch and Product Expansion:
Aug-2022: Garmin unveiled Venu Sq 2 and Venu Sq 2 Music, two new GPS watches. The new watches include a more colorful and crisper screen, health tracking show, and items are largely exact, with blood oxygen saturation (SpO2) tracking, 24-hour heart rate monitoring, sleep tracking, and stress monitoring. Moreover, the watch is equipped with 25 exercise modes and is now loaded with pilates, weightlifting, yoga, and pilates workouts.
Jul-2022: Apple introduced an extreme sports version of the Apple Watch. The new extreme sports would have the biggest smartwatch display to date, along with a larger battery and tough metal casing along with a larger battery in order to adjust longer training times. Moreover, the watch would utilize a stronger metal than aluminum and have a better shatter-resistant screen.
Apr-2022: Suunto introduced Suunto 9 Peak Full Titanium Black. The new launch strengthens the brand's supreme collection by adding a superior model, which offers a diamond-like carbon-coated titanium bracelet. Additionally, the sleek design and elegant aesthetic of the Suunto 9 Peak Full Titanium Black makes the sports watch refined sufficiently to wear in more traditional settings and the enclosed flexible silicone strap permits for a seamless shift to adventure and sports.
Sep-2021: Apple unveiled the new Apple Watch Series 7, featuring a re-engineered Always-On Retina display. The new Apple Watch is driven by watchOS 8 which delivers new abilities to assist consumers to track activity and workouts, staying connected, and better comprehending their general health and wellness.
Acquisition and Merger:
Feb-2022: Apple completed the acquisition of AI Music, an AI startup that utilizes artificial intelligence to develop personalized soundtracks and adaptive music. This acquisition would permit Apple to leverage AI Music tech in various forms of songs that can revise based on heart rhythm could be beneficial for Apple Fitness+ or Apple Music's algorithm.
Jun-2020: Garmin completed the acquisition of Firstbeat Analytics Oy, a privately-held supplier of physiological analytics and metrics for customer devices. This acquisition aimed to deliver consumers with unmatched technology for enhanced performance, recovery, and comprehensive health.
Market Segments covered in the Report:
By Price Point
By Distribution Channel
By End User
By Product Type
By Geography
Companies Profiled
Unique Offerings from KBV Research