![]() |
市場調査レポート
商品コード
1803769
アカウント乗っ取りソフトウェア市場:コンポーネント別、展開モード別、認証タイプ別、組織規模別、業界別-2025年~2030年の世界予測Account Takeover Software Market by Component, Deployment Mode, Authentication Type, Organization Size, Industry Vertical - Global Forecast 2025-2030 |
||||||
カスタマイズ可能
適宜更新あり
|
アカウント乗っ取りソフトウェア市場:コンポーネント別、展開モード別、認証タイプ別、組織規模別、業界別-2025年~2030年の世界予測 |
出版日: 2025年08月28日
発行: 360iResearch
ページ情報: 英文 185 Pages
納期: 即日から翌営業日
|
アカウント乗っ取りソフトウェア市場は、2024年に13億5,000万米ドルと評価され、2025年には14億7,000万米ドル、CAGR 9.01%で成長し、2030年には22億7,000万米ドルに達すると予測されています。
主な市場の統計 | |
---|---|
基準年2024 | 13億5,000万米ドル |
推定年2025 | 14億7,000万米ドル |
予測年2030 | 22億7,000万米ドル |
CAGR(%) | 9.01% |
アカウント乗っ取りは、経営陣が明確かつ緊急に、そして部門横断的な連携を持って立ち向かわなければならない、ますます戦略的な脅威となっています。デジタル・サービスがチャネルやデバイスを越えて拡大するにつれて、敵対者はID管理のギャップを悪用し、クレデンシャルの乱用、フィッシング・キャンペーン、および自動化されたボットを活用して不正アクセスを行います。技術的な是正だけでなく、調達、法務、プライバシー、顧客体験の各機能を連携させ、防御的な投資によってユーザーの信頼を維持しながら運用リスクを低減できるようにするためにも、リーダーシップの注意が必要です。
アカウント奪取の状況は、防御技術と攻撃者の手法の両方が急速に変化する中で、流動的です。パスワードレス認証や耐フィッシング・プロトコルの進歩により、制御のバランスが変化する一方で、攻撃者は従来の制御を迂回するために、自動化されたツール、ソーシャル・エンジニアリング、および合成ID構成への依存度を高めています。同時に、不正検出に機械学習を導入することで、より忠実度の高いリスクシグナルが可能になる一方で、データの品質、モデルの説明可能性、運用統合のハードルも上がっています。
関税と貿易に影響を与える政策転換は、セキュリティ技術の調達と導入に連鎖的な影響を与える可能性があります。2025年における米国の関税政策の変化は、ベンダーの調達決定、ハードウェアの取得スケジュール、アプライアンスと認証トークンのコンポーネント・レベルのコストに影響を及ぼしています。このような動きにより、企業はサプライチェーンを再評価し、実行可能な場合にはクラウドネイティブな選択肢を加速させ、マルチベンダー統合プロジェクトを計画する際にはリードタイムの長期化を考慮することが求められています。
洞察に満ちたセグメンテーションは、組織のニーズや技術的制約に沿ったアカウント乗っ取り防御策を設計するための基礎となります。コンポーネントに基づいて、ソリューションはサービスとソフトウェアに分けられ、サービスはさらに、さまざまな人材と専門知識の要件に対応するため、マネージドサービスとプロフェッショナルサービスに区別されます。この区別が重要なのは、マネージドサービスを調達することで、Time-to-Valueを短縮し、運用の負担を軽減することができる一方、プロフェッショナルサービスを利用することで、特注の統合やカスタム脅威モデリングが可能になるからです。
地域ごとのダイナミクスは、テクノロジーの採用パターン、規制当局の期待、パートナーシップのエコシステムに強い影響を与えます。南北アメリカでは、組織は迅速な技術革新、幅広いベンダーエコシステムを重視し、大規模な消費者フットプリントと結びついた不正検知に重点を置く傾向があり、そこでは規模と分析能力が重要です。南北アメリカではまた、パブリック・クラウドとプライベート・クラウドが混在して採用されており、アイデンティティ・プラットフォームとカスタマー・エクスペリエンス・システムとの緊密な統合が期待されています。
アカウント奪取ソリューションのベンダー情勢は、統合されたアイデンティティとアクセス・スイートを提供するプラットフォーム・ベンダー、認証と不正検出に特化した専門家、アイデンティティ脅威の管理と検出と対応を提供するサービス・プロバイダーなど、さまざまな戦略的アプローチによって特徴付けられます。企業は、技術革新、標準の採用、およびクラウド・プロバイダやインテグレータとの戦略的パートナーシップの組み合わせによって差別化を図っています。観察された企業の行動には、パスワードレスプロトコルへの投資、よりリッチな遠隔測定取り込みのためのAPIの拡張、エンタープライズグレードの展開を促進するためのパートナー認証の構築などが含まれます。
アカウント乗っ取りリスクの低減を目指すリーダーは、セキュリティの成果とユーザー・エクスペリエンスおよびコスト制約のバランスを考慮した、現実的で段階的なアプローチを取るべきです。まず、説明可能なガバナンスを確立し、純粋な技術的成果ではなく、ビジネス成果に結びついた明確な成功指標を設定することから始める。次に、フィッシングに耐性のある認証戦略を優先し、リスクの高まりを示すシグナルがあった場合にのみ段階的なコントロールを適用するよう、適応的でリスクベースの意思決定を活用します。技術的な管理は、アイデンティティ侵害のシナリオに焦点を当てたインシデント対応のプレイブックや卓上演習で補う。
調査手法は、定性的手法と定量的手法を組み合わせて、バランスの取れた擁護可能な調査結果を提供します。1次調査は、セキュリティリーダー、製品所有者、マネージドサービスプロバイダとの構造化インタビューで構成され、実際の導入経験、統合の課題、調達に関する考慮事項を把握しました。これらのインタビューは、運用上の制約や実装のオーバーヘッドを理解するために、認証プロトコル、APIの成熟度、遠隔測定機能の製品レベルの評価と実地評価によって補完されました。
結論として、アカウント乗っ取りを防御するには、テクノロジー、プロセス、ガバナンスの統合が必要です。技術革新、特にパスワードレス・プロトコルとリスクベース認証は、一般的な攻撃ベクトルを大幅に削減する実用的な経路を提供するが、ユーザー・エクスペリエンスと規制コンプライアンスを維持するためには、これらの技術を思慮深く統合する必要があります。セキュリティ、製品、法務、顧客の各チームにまたがる組織の連携により、認証戦略が、採用を弱体化させる摩擦を生み出すのではなく、より広範なビジネス目標をサポートすることが保証されます。
The Account Takeover Software Market was valued at USD 1.35 billion in 2024 and is projected to grow to USD 1.47 billion in 2025, with a CAGR of 9.01%, reaching USD 2.27 billion by 2030.
KEY MARKET STATISTICS | |
---|---|
Base Year [2024] | USD 1.35 billion |
Estimated Year [2025] | USD 1.47 billion |
Forecast Year [2030] | USD 2.27 billion |
CAGR (%) | 9.01% |
Account takeover is an increasingly strategic threat that executive teams must confront with clarity, urgency, and cross-functional coordination. As digital services expand across channels and devices, adversaries exploit gaps in identity controls, leveraging credential abuse, phishing campaigns, and automated bots to gain unauthorized access. Leadership attention is required not only for technical remediation but also to align procurement, legal, privacy, and customer-experience functions so that defensive investments reduce operational risk while preserving user trust.
This introduction frames account takeover prevention as an enterprise-level imperative rather than a solely technical challenge. Executives should understand the common attack vectors, the interplay between authentication choices and customer friction, and the importance of telemetry-driven intelligence. By setting a governance baseline, defining measurable objectives, and committing to periodic reassessments, organizations can move from reactionary approaches to proactive resilience that anticipates evolving tactics and integrates defenses into product roadmaps and vendor selection criteria.
The account takeover landscape is in flux as both defensive technologies and attacker methods undergo rapid transformation. Advances in passwordless authentication and phishing-resistant protocols have shifted the balance of control, while attackers increasingly rely on automated tooling, social engineering, and synthetic identity constructs to bypass legacy controls. Simultaneously, the infusion of machine learning into fraud detection enables higher-fidelity risk signals but also raises the bar for data quality, model explainability, and operational integration.
Beyond the technology layer, regulatory expectations and privacy norms are reshaping how identity and behavioral data can be collected, stored, and acted upon. Organizations are adapting by combining real-time risk assessments with staged authentication flows to minimize friction for legitimate users. As hybrid and multicloud deployments proliferate, interoperability and standards compliance become central to sustaining defenses across distributed environments. In consequence, security leaders must prioritize flexible architectures and vendor relationships that can evolve as attacker sophistication and regulatory landscapes continue to change.
Policy shifts that affect tariffs and trade can have cascading effects on the procurement and deployment of security technologies. Changes in United States tariff policies in 2025 have influenced vendor sourcing decisions, hardware acquisition timelines, and component-level costs for appliances and authentication tokens. These dynamics have prompted organizations to re-evaluate supply chains, accelerate cloud-native alternatives where feasible, and consider longer lead times when planning multi-vendor integration projects.
In practice, procurement teams have responded by diversifying supplier portfolios, validating regional availability of critical components, and negotiating contract terms that account for potential tariff volatility. Security architects are increasingly assessing the feasibility of cloud-first deployments or software-centric controls that reduce reliance on imported hardware. At the same time, vendor roadmaps and support models have adapted to provide alternative sourcing strategies and software licensing flexibility, ensuring that operational continuity and security posture are maintained despite trade-related constraints.
Insightful segmentation is foundational to designing account takeover defenses that align with organizational needs and technical constraints. Based on Component, solutions are considered across Services and Software, with Services further differentiated into Managed Services and Professional Services to address varying resourcing and expertise requirements. This distinction matters because procurement of managed offerings can accelerate time-to-value and offload operational burden, while professional services enable bespoke integrations and custom threat modeling.
Based on Deployment Mode, choices between Cloud and On Premises shape control, latency, and integration complexity; within Cloud, Private Cloud and Public Cloud options present different trade-offs around data residency and shared responsibility. Based on Authentication Type, organizations evaluate Knowledge-Based Authentication, Multi Factor Authentication, Passwordless Authentication, and Two-Factor Authentication, where Passwordless approaches are further segmented into Biometrics and FIDO2/WebAuthn, each offering different levels of phishing resistance and user experience. Based on Organization Size, strategies diverge between Large Enterprises and Small & Medium Enterprises, with larger organizations typically emphasizing scale, governance, and complex integrations, while smaller organizations prioritize ease of deployment and cost-effective managed services. Finally, Based on Industry Vertical, requirements differ across Banking, Financial Services and Insurance, Government, Healthcare, IT & Telecom, and Retail & eCommerce, reflecting varied threat profiles, regulatory constraints, and customer interaction models.
Taken together, these segmentation dimensions guide product selection, deployment planning, and go-to-market strategies. They also illuminate which capabilities-such as adaptive risk scoring, biometric verification, or professional integration services-should be prioritized based on workload sensitivity, regulatory obligations, and the desired balance between security and user convenience.
Regional dynamics exert a strong influence on technology adoption patterns, regulatory expectations, and partnership ecosystems. In the Americas, organizations tend to emphasize rapid innovation, broad vendor ecosystems, and a focus on fraud detection tied to large consumer footprints, where scale and analytics capabilities are critical. The Americas also feature a mix of public and private cloud adoption, with an expectation for tight integration between identity platforms and customer experience systems.
In Europe, Middle East & Africa, regulatory frameworks and data localization considerations play a major role in shaping deployment decisions. Organizations in this region prioritize privacy-aware architectures and often favor solutions that can demonstrate strong compliance controls and regional support. Regulatory scrutiny influences authentication choices and logging practices, while local partners and integrators are frequently engaged to ensure alignment with national standards. In the Asia-Pacific region, diverse market maturities drive a varied set of behaviors; some markets lead in mobile-first passwordless adoption and biometric verification, while others require flexible, cost-sensitive managed services. Across all regions, regional threat actors, payment ecosystems, and customer behavior patterns create unique vectors for account takeover, necessitating tailored detection logic and vendor engagement strategies that respect local operational realities.
The vendor landscape for account takeover solutions is characterized by a spectrum of strategic approaches: platform vendors that provide integrated identity and access suites, specialists focused on authentication and fraud detection, and service providers delivering managed detection and response for identity threats. Companies differentiate through a combination of technology innovation, standards adoption, and strategic partnerships with cloud providers and integrators. Observed company behaviors include investment in passwordless protocols, expansion of APIs for richer telemetry ingestion, and building partner certifications to facilitate enterprise-grade deployments.
Innovative firms emphasize open standards like FIDO2 and WebAuthn to reduce phishing exposure and to simplify cross-platform deployments. Other vendors focus on orchestration and risk-decisioning layers that can ingest behavioral signals, device posture, and contextual risk in real time. On the services side, managed offerings and professional services practices are evolving to provide continuous tuning, threat hunting, and rapid incident response focused specifically on identity compromise. For buyers, a key consideration remains the vendor's ability to interoperate with existing IAM stacks, support regulatory compliance, and demonstrate operational excellence through customer references and documented implementation playbooks.
Leaders seeking to reduce account takeover risk should take a pragmatic, phased approach that balances security outcomes with user experience and cost constraints. Start by establishing accountable governance and clear success metrics tied to business outcomes rather than purely technical outputs. Next, prioritize authentication strategies that favor phishing-resistant approaches and leverage adaptive, risk-based decisioning to apply stepped-up controls only when signals indicate elevated risk. Complement technical controls with strengthened incident response playbooks and tabletop exercises that focus on identity compromise scenarios.
Operational recommendations include investing in telemetry centralization to enable richer analytics, validating vendor interoperability with production workflows, and contracting for professional services where internal expertise is limited. Procurement teams should demand transparency around data residency, SLAs for incident support, and documented integration patterns. In parallel, invest in continuous user education and targeted anti-phishing campaigns, as human factors remain a primary vector. Finally, adopt a supply-chain mindset: validate vendor supply continuity, prefer standards-based authentication to reduce vendor lock-in, and ensure legal and privacy teams are engaged early to align contractual protections with regulatory obligations.
The research approach combined qualitative and quantitative techniques to deliver a balanced and defensible set of findings. Primary research comprised structured interviews with security leaders, product owners, and managed service providers to capture real-world deployment experiences, integration challenges, and procurement considerations. These interviews were complemented by product-level assessments and hands-on evaluations of authentication protocols, API maturity, and telemetry ingestion capabilities to understand operational constraints and implementation overhead.
Secondary research included a review of public regulatory guidance, vendor documentation, and independent technical analyses to corroborate practitioner insights. Data triangulation and cross-validation were applied to ensure consistency across sources, and methodological transparency was preserved by documenting assumptions, inclusion criteria for vendor coverage, and limitations inherent to qualitative sampling. The result is a methodology designed to be replicable and to provide decision-grade intelligence that helps leaders translate findings into concrete action while acknowledging the evolving nature of attacker tactics and vendor roadmaps.
In conclusion, defending against account takeover requires a synthesis of technology, process, and governance. Technical innovation-particularly in passwordless protocols and risk-based authentication-offers practical pathways to materially reduce common attack vectors, yet these technologies must be integrated thoughtfully to preserve user experience and regulatory compliance. Organizational alignment across security, product, legal, and customer teams ensures that authentication strategies support broader business objectives rather than creating friction that undermines adoption.
Looking ahead, resilient programs will be those that continuously adapt: deploying phishing-resistant controls where risk is highest, operationalizing telemetry to detect subtle indicators of compromise, and maintaining supplier flexibility to mitigate supply-chain and policy shocks. Executives who prioritize measurable, phased investments and foster a culture of continuous improvement will position their organizations to outpace adversaries and preserve customer trust over time.