![]() |
市場調査レポート
商品コード
1803628
ガーデン家具市場:製品タイプ、材料、機能、スタイル、エンドユーザー、流通チャネル別 - 2025年~2030年の世界予測Garden Furniture Market by Product Type, Material, Functionality, Style, End User, Distribution Channel - Global Forecast 2025-2030 |
||||||
カスタマイズ可能
適宜更新あり
|
ガーデン家具市場:製品タイプ、材料、機能、スタイル、エンドユーザー、流通チャネル別 - 2025年~2030年の世界予測 |
出版日: 2025年08月28日
発行: 360iResearch
ページ情報: 英文 189 Pages
納期: 即日から翌営業日
|
ガーデン家具市場は、2024年には339億4,000万米ドルとなり、2025年には361億1,000万米ドル、CAGR 6.56%で成長し、2030年には497億1,000万米ドルに達すると予測されています。
主な市場の統計 | |
---|---|
基準年2024 | 339億4,000万米ドル |
推定年2025 | 361億1,000万米ドル |
予測年2030 | 497億1,000万米ドル |
CAGR(%) | 6.56% |
環境への配慮とライフスタイルの変化が融合し、人々の屋外空間への関わり方が再定義されるにつれ、世界のガーデンファニチャーの状況はかつてない変貌を遂げつつあります。近年、エコロジカル・フットプリントに対する意識の高まりから、責任を持って調達された素材から作られた家具への需要が高まっています。同時に、消費者はウェルネス動向や屋外での娯楽、フレキシブルな居住形態に対応する多機能デザインを求めるようになっています。持続可能性と進化するライフスタイルへの期待が交差し、ガーデンファニチャーは季節の余分なものから、一年中家の延長として使われるようになりました。
世界的な景気回復と、パンデミックが社会文化的行動に与えた永続的な影響を背景に、アウトドアリビングは健康、レジャー、社会的つながりの中心的存在として台頭してきました。リモートワークとライフスタイルの流動性の融合は、裏庭、パティオ、共同緑地への投資の拡大につながり、適応性と耐久性に優れた家具ソリューションへの需要をさらに押し上げています。
さらに、製造工程とデジタル商取引の急速な進歩は、パーソナライゼーションと消費者への直接販売の新たな道を開いた。モジュラー・シーティング・システム、耐候性複合素材、デジタル対応カスタマイズ・プラットフォームなどの革新により、メーカーや小売業者は購入者により多くの価値を提供できるようになっています。こうした開発は、市場競争に拍車をかけるだけでなく、高品質のアウトドアリビング製品へのアクセスを民主化しつつあります。
業界がこのような新たな力学に対応するためには、デザインの革新、材料科学、消費者の嗜好の相互作用を理解することが不可欠です。そこで、このエグゼクティブサマリーでは、市場の変化、政策の影響、セグメンテーションの洞察、地域ダイナミックス、戦略的提言など、より深い分析のための土台となる、主要な要因のハイレベルな概要を提供します。総合的な視点に立つことで、意思決定者は自社の組織をガーデンファニチャー分野の次の成長の波に乗せることができます。
環境スチュワードシップ、デジタル・ディスラプション、消費者の需要は、ガーデンファニチャー業界を変革するために協調して作用しています。サステナビリティは今や単なるマーケティングスローガンではなく、原材料の選択、生産プロセス、使用済み製品のリサイクル戦略に影響を与える原動力となっています。メーカー各社は再生可能資源や低負荷コーティングを採用し、循環型経済モデルは引き取りプログラムやモジュール式の修理可能性を奨励しています。
同時に、デジタル・コマースの急速な台頭は、斬新な小売形態と顧客エンゲージメント戦略を生み出しました。バーチャルショールーム、AR(拡張現実)プレビューツール、消費者直販プラットフォームにより、購入者はその場で製品を視覚化し、リアルタイムで仕上げをカスタマイズできるようになっています。こうした技術的進歩は、オンラインの利便性と手触りの確かさのギャップを埋めるだけでなく、品揃えを洗練させ、物流を合理化するためのデータ主導の洞察をブランドに提供します。
これと並行して、進化する消費者のライフスタイルは、多用途で耐久性のあるアウトドア・ソリューションへの需要を高め続けています。友人をもてなしたり、マインドフルネスを実践したり、ホームオフィスのサンクチュアリを作ったりと、シームレスに移行できる多機能セットへの欲求が高まっています。その結果、形と機能の革新が加速度的に進み、統合照明、耐候性収納、人間工学に基づいたデザインが差別化要因として浮上しています。
このような変革的なシフトは、業界参加者にとって、環境への責任、デジタルの高度化、ユーザー中心の設計を中核戦略に組み込む必要性を強調しています。このような動向に対応できなければ、長期的な競争力と市場関連性が損なわれる可能性があります。
2025年を通して米国で新たな輸入関税が実施されることにより、ガーデン家具のサプライチェーン全体に大きなコスト圧力と戦略的見直しがもたらされます。アルミニウムとスチールフレームに対する関税は、金属ベースのシーティングとテーブルの陸揚げコストを直接的に上昇させ、多くの生産者は価格競争力を維持するために素材構成の見直しやマージンの吸収を余儀なくされました。同様に、輸入合成籐とポリエチレン樹脂への課税は、人気のある籐製コレクションと成形プラスチック製ラウンジャーのコストを引き上げています。
ガーデンファニチャー分野の市場セグメンテーションにより、明確な業績促進要因が明らかになりました。製品タイプ別に見ると、ベンチ、チェア、家具セット、ラウンジャーとリクライニングチェア、テーブルがあります。ベンチには背もたれのないもの、伝統的なガーデンベンチ、収納一体型モデルなどがあり、チェアにはアディロンダックやアームチェア、ダイニングチェア、スタッキング可能なデザインなどがあり、家具セットにはビストロ、ダイニング、ラウンジ、セクショナルの品揃えがあり、ラウンジャーとリクライニングチェアには長椅子やリクライニングタイプからロッキングタイプ、サンラウンジングタイプまです。
南北アメリカは異質な様相を呈しており、米国とカナダは堅調なホームセンターチャネルを通じてリフォームとライフスタイルへの支出を牽引しています。中南米市場は、ブラジルとメキシコの中産階級の成長に支えられ、コストへの感応度は依然として高いもの、意欲的なアウトドア・リビングのソリューションへの受容度が高まっています。北米内の貿易協定は、為替変動や地域ロジスティクスの課題によって機敏な在庫管理が必要とされるもの、資材の流れを促進し続けています。
ガーデンファニチャー分野の大手企業は、市場でのリーダーシップを確保するために様々な競争戦略を採用しています。一部の老舗グローバルブランドは、堅牢な研究開発パイプラインに注力し、耐候性複合材や高性能コーティングなどの先端素材に投資して製品ライフサイクルを延長しています。これとは対照的に、デジタル・ネイティブの参入企業は、オンライン・コンフィギュレーターやソーシャルメディアとの連携を活用してブランド・ロイヤルティを構築し、リアルタイムの消費者インサイトを収集するなど、消費者直結モデルを重視することが多いです。
環境問題への監視と創造的破壊の状況下で成功するためには、業界リーダーは多面的な戦略を追求する必要があります。まず、持続可能な素材調達と透明性の高いサプライチェーンを優先することは、生態系への影響を減らすだけでなく、環境意識の高まるバイヤーの共感を得ることにもつながります。認証プログラム、トレーサビリティ・イニシアチブ、引き取り制度を製品ロードマップに組み込むべきです。
本分析を支える調査手法は、質的アプローチと量的アプローチの両方を統合することで、確固とした有効な洞察を保証するものです。一次データ収集では、ガーデンファニチャーのエコシステム全体のCレベルエグゼクティブ、製品デザイナー、サプライチェーンマネージャー、チャネルパートナーと詳細なインタビューを行いました。これらの会話から、戦略的優先事項、イノベーション・パイプライン、運営上の課題に関する直接的な視点が得られました。
このエグゼクティブサマリーでは、持続可能性への要請とデジタル小売イノベーションの合流から、2025年の米国関税政策の波及効果に至るまで、ガーデンファニチャー部門を再構築する極めて重要な変革について概説しました。セグメンテーションの洞察により、製品カテゴリー、素材選択、流通チャネル、用途シナリオ、エンドユーザープロファイル、価格帯のニュアンスが明らかになり、オーダーメイドの価値提案の必要性が浮き彫りになりました。
The Garden Furniture Market was valued at USD 33.94 billion in 2024 and is projected to grow to USD 36.11 billion in 2025, with a CAGR of 6.56%, reaching USD 49.71 billion by 2030.
KEY MARKET STATISTICS | |
---|---|
Base Year [2024] | USD 33.94 billion |
Estimated Year [2025] | USD 36.11 billion |
Forecast Year [2030] | USD 49.71 billion |
CAGR (%) | 6.56% |
The global garden furniture landscape is experiencing an unprecedented transformation as environmental concerns and shifting lifestyles converge to redefine how people engage with outdoor spaces. In recent years, a growing awareness of ecological footprints has propelled demand for furniture solutions crafted from responsibly sourced materials. At the same time, consumers are increasingly seeking multifunctional designs that cater to wellness trends, outdoor entertaining, and flexible living arrangements. This intersection of sustainability and evolving lifestyle expectations has elevated garden furniture from a seasonal afterthought to a year-round extension of the home.
Amidst the backdrop of global economic recovery and the lasting impact of the pandemic on sociocultural behavior, outdoor living has emerged as a focal point for health, leisure, and social connection. The convergence of remote work and lifestyle fluidity has translated into greater investment in backyards, patios, and communal green areas, further boosting demand for adaptable and durable furniture solutions.
Furthermore, rapid advancements in manufacturing processes and digital commerce have opened new avenues for personalization and direct-to-consumer outreach. Innovations such as modular seating systems, weather-resistant composite materials, and digitally enabled customization platforms are enabling manufacturers and retailers to deliver more value to buyers. These developments are not only fueling market competition but are also democratizing access to high-quality outdoor living products.
As the industry navigates these emerging dynamics, understanding the interplay between design innovation, material science, and consumer preferences becomes essential. In this context, this executive summary offers a high-level overview of the major forces at work, setting the stage for deeper analysis into market shifts, policy influences, segmentation insights, regional dynamics, and strategic recommendations. By taking a holistic perspective, decision-makers can position their organizations to capitalize on the next wave of growth in the garden furniture sector.
Environmental stewardship, digital disruption, and consumer demand are acting in concert to transform the garden furniture industry. Sustainability is now more than a marketing slogan; it is a driving principle that influences raw material selection, production processes, and end-of-life recycling strategies. Manufacturers are embracing renewable resources and low-impact coatings, while circular economy models encourage take-back programs and modular repairability.
Simultaneously, the rapid ascent of digital commerce has given rise to novel retail formats and customer engagement strategies. Virtual showrooms, augmented reality preview tools, and direct-to-consumer platforms are enabling buyers to visualize products in situ and customize finishes in real time. These technological advancements not only bridge the gap between online convenience and tactile assurance, but also equip brands with data-driven insights to refine assortments and streamline logistics.
In parallel, evolving consumer lifestyles continue to fuel demand for versatile and durable outdoor solutions. There is a growing appetite for multifunctional sets that transition seamlessly between entertaining friends, practicing mindfulness, or creating home office sanctuaries. As a result, innovation in form and function is occurring at an accelerated pace, with integrated lighting, weather-proof storage, and ergonomic designs emerging as key differentiators.
Together, these transformative shifts underscore the need for industry participants to integrate environmental responsibility, digital sophistication, and user-centric design into their core strategies. Failure to adapt to these converging trends may undermine long-term competitiveness and market relevance.
The implementation of new import duties in the United States throughout 2025 has introduced significant cost pressures and strategic recalibrations across the garden furniture supply chain. Tariffs on aluminum and steel frames have directly increased the landed cost of metal-based seating and tables, compelling many producers to reconsider their material mixes or absorb margins to remain price-competitive. Likewise, levies on imported synthetic rattan and polyethylene resin have elevated the cost base for popular wicker collections and molded plastic loungers.
Consequently, a growing number of stakeholders are exploring alternative sourcing regions. Latin America and select Eastern European markets are gaining traction for their proximity and tariff-free access under various trade agreements. Similarly, domestic manufacturing facilities are being evaluated to mitigate external trade risks, although this may involve up-front capital investments and reframed logistics networks.
Beyond raw materials, distributors are also adjusting channel strategies in response to these cost shifts. Direct sales models have become more attractive, as they reduce intermediaries and create opportunities for bespoke pricing models that reflect the new cost realities. At the same time, long-standing partnerships with established importers are being renegotiated to distribute risk and ensure consistent supply.
Overall, the cumulative impact of U.S. tariff measures in 2025 is driving optimization of material choices, redefinition of sourcing footprints, and the acceleration of supply chain diversification efforts. Players that can effectively navigate these headwinds will be better positioned to maintain profitability and customer loyalty in a rapidly evolving regulatory environment.
Market segmentation in the garden furniture arena reveals a tapestry of distinct performance drivers. Based on product type, the market encompasses benches, chairs, furniture sets, loungers and recliners, and tables. Within these categories, there is further granularity: benches can be backless, traditional garden benches, or storage-integrated models; chairs range from Adirondack and armchairs to dining and stackable designs; furniture sets include bistro, dining, lounge, and sectional assortments; loungers and recliners span from chaise and reclining varieties to rocking and sun-lounging configurations; and tables may be bistro, coffee, dining, or side tables, each serving specialized use cases and stylistic preferences.
Materials play a pivotal role in value perception and performance. The landscape spans metal, plastic, rattan wicker, and wood. Metal offerings draw on aluminum, steel, or wrought iron for structural resilience; plastic selections rely on polyethylene or polypropylene formulations for lightweight durability; natural and synthetic rattan wicker deliver distinct aesthetic and weathering characteristics; and wood variants, whether acacia, eucalyptus, or teak, appeal to consumers seeking organic warmth and longevity.
Distribution channels further influence buying behaviors. Direct sales channels leverage catalogs and trade events to facilitate bulk and contract purchases. DIY outlets and mass merchants cater to value-oriented shoppers seeking one-stop solutions, while online retail platforms-ranging from manufacturer websites to marketplaces and pure-play e-commerce sites-offer broad assortment and convenience. Specialty retail, through branded or independent stores, emphasizes curated experiences and expertise.
Applications span garden entertaining, lounging and relaxation, outdoor dining, patio or balcony usage, and poolside or beach settings, including sub-applications such as meditation, reading, or sunbathing. End users bifurcate into commercial segments-corporate, educational, healthcare, and hospitality-and residential subsegments of multifamily and single family. Finally, price tiers from economy and mid-range through premium and luxury delineate affordability levels and quality benchmarks. This multi-dimensional segmentation underscores the importance of aligned offerings, targeted messaging, and channel optimization to capture value across diverse consumer and institutional cohorts.
The Americas present a heterogeneous landscape, with the United States and Canada driving renovation and lifestyle spending through robust home improvement channels. Latin American markets, underpinned by growing middle classes in Brazil and Mexico, are increasingly receptive to aspirational outdoor living solutions, although cost sensitivity remains high. Trade agreements within North America continue to facilitate material flows, even as currency fluctuations and regional logistics challenges require agile inventory management.
In Europe, established garden furniture traditions in Western markets blend with rising demand for sustainable and design-forward products. Regulatory frameworks around chemical usage and wood sourcing impose compliance requirements, yet they also elevate consumer confidence. The Middle East, buoyed by luxury hospitality investments, favors opulent and weather-resistant installations, while sub-Saharan Africa is at an earlier development stage where urbanization and commercial real estate growth are gradually fueling demand.
Asia Pacific remains a dual-faced region: China stands as both a leading manufacturing hub and a burgeoning domestic consumer market open to international brands, whereas Southeast Asian nations such as Indonesia and Vietnam are gaining prominence in raw material processing and export capabilities. India's growing urban population is beginning to invest meaningfully in outdoor living furnishings, although affordability remains a principal driver. Climate considerations-from tropical humidity to monsoon cycles-also shape material preferences and design practices in this diverse region.
These region-specific dynamics underscore the necessity for tailored strategies, whether through localized product development, regionally optimized distribution networks, or compliance-focused sourcing protocols. By aligning regional strengths with global innovation trends, companies can unlock new avenues for growth.
Leading players in the garden furniture space have adopted a range of competitive strategies to secure market leadership. Some established global brands focus on robust research and development pipelines, investing in advanced materials like weather-resistant composites and high-performance coatings to extend product lifecycles. By contrast, digitally native entrants often emphasize direct-to-consumer models, leveraging online configurators and social media engagement to build brand loyalty and gather real-time consumer insights.
Strategic partnerships have also emerged as a core growth lever. Collaborative efforts between furniture designers and material innovators have yielded patent-protected fabric treatments that resist UV degradation, while alliances with logistics providers have facilitated faster fulfillment and white-glove delivery options. Mergers and acquisitions have reshaped competitive contours, enabling companies to integrate vertically-from plantation-grown timber suppliers to in-house design studios-and thereby capture greater value throughout the supply chain.
Moreover, the integration of smart technologies into outdoor furniture, such as embedded solar-powered lighting and wireless charging pads, is serving as a key point of differentiation for premium segment players. This fusion of form, function, and technology reflects a broader industry shift toward experiential offerings that extend beyond static seating and tables.
As these leading companies continue to refine their value propositions, emerging mid-market contenders are intensifying competition by offering curated designs with compelling price-to-performance ratios. Navigating this multifaceted landscape will require both incumbents and challengers to maintain agility, invest in innovation, and cultivate customer relationships that transcend transactional interactions.
To thrive in a landscape defined by environmental scrutiny and digital disruption, industry leaders must pursue a multi-pronged strategy. First, prioritizing sustainable material sourcing and transparent supply chains will not only reduce ecological impact but also resonate with increasingly eco-conscious buyers. Certification programs, traceability initiatives, and take-back schemes should be embedded into product roadmaps.
Second, accelerating digital transformation across the customer journey is essential. Investing in interactive online platforms, augmented reality visualization tools, and data analytics will allow companies to personalize experiences, optimize assortments, and enhance conversion rates. Integrating these capabilities with brick-and-mortar showrooms can create seamless omnichannel interactions that blend digital convenience with tactile assurance.
Third, supply chain optimization through nearshoring and diversified supplier relationships will mitigate exposure to geopolitical and tariff-related risks. Strategic partnerships with regional manufacturers can shorten lead times and foster collaborative innovation, while inventory management systems should be upgraded to support real-time demand forecasting.
Finally, elevating customer experience beyond the point of sale will differentiate market participants. Value-added services-such as assembly assistance, extended warranties, and lifestyle content marketing-can build long-term loyalty. Regular performance reviews, feedback loops, and co-creation workshops with end users will ensure that product portfolios remain aligned with emerging preferences and usage patterns.
The research methodology underpinning this analysis integrates both qualitative and quantitative approaches to ensure robust, validated insights. Primary data collection involved in-depth interviews with C-level executives, product designers, supply chain managers, and channel partners across the garden furniture ecosystem. These conversations offered firsthand perspectives on strategic priorities, innovation pipelines, and operational challenges.
Complementing the primary findings, extensive secondary research was undertaken. This included the review of corporate sustainability reports, technical specifications, trade association publications, and customs databases, as well as an examination of regional regulatory frameworks governing materials, coatings, and import tariffs. Secondary sources provided historical context and quantitative benchmarks for triangulating the primary input.
Data triangulation techniques were employed to reconcile conflicting information and enhance reliability. Comparative analysis across data points enabled the identification of converging trends and outliers. Finally, validation protocols involving cross-checks with industry experts and statistical consistency tests ensured that the final insights are both credible and actionable.
This executive summary has outlined the pivotal transformations reshaping the garden furniture sector, from the confluence of sustainability imperatives and digital retail innovations to the ripple effects of U.S. tariff policies in 2025. Segmentation insights have illuminated the nuances of product categories, material selections, distribution channels, application scenarios, end-user profiles, and price tiers, underscoring the necessity of tailored value propositions.
Regionally, the Americas, EMEA, and Asia Pacific exhibit distinct growth drivers and regulatory considerations, making localized strategies a prerequisite for success. Meanwhile, leading companies continue to refine their competitive positioning through material innovation, strategic alliances, digital engagement models, and vertical integration. These dynamics highlight the importance of agility, collaboration, and customer-centricity.
Moving forward, organizations that embed sustainable practices, accelerate digital capabilities, diversify supply chains, and elevate customer experiences will be best equipped to capture emerging opportunities in outdoor living. By harnessing the insights presented in this study, decision-makers can navigate uncertainties with confidence and lay the groundwork for sustained market leadership.