レジャー旅行市場：旅行タイプ、旅行期間、旅行形態、ツアータイプ別-2025～2030年の世界予測

レジャー旅行市場は、2024年には5,281億7,000万米ドルとなり、2025年には5,807億8,000万米ドル、CAGR 10.47%で成長し、2030年には9,600億1,000万米ドルに達すると予測されています。

エグゼクティブサマリーイントロダクション

ビジネスとレジャーの融合であるブレジャートラベルは、旅行産業を再構築するダイナミックな力として台頭してきました。組織が進化し、従業員の期待が変化するにつれ、仕事と個人的な探求の間の従来の境界線は曖昧になり続けています。このエグゼクティブサマリーでは、ニッチな動向として始まったこの現象から、企業の出張決定において重要な要素となっている現状までを検証します。

厳密なデータ分析と市場動向の評価を組み合わせて、このハイブリッドな出張モデルが出張予算、宿泊施設の嗜好、出張体験全体にどのような変化をもたらすかを解明します。リモートワークの拡大と有意義な旅行体験への欲求の高まりは、ブリージャーの導入を加速させただけでなく、産業の主要企業に戦略的な見直しも迫っています。

モビリティの向上と接続性の強化により、旅行者はあらゆる旅から最大限の価値を引き出そうとしています。こうした優先事項の進化を理解することで、意思決定者は生産性とレジャーという2つのニーズに応えるサービスをより適切にカスタマイズできるようになります。この採用では、ブリージャートラベルの現状と将来を形作る変革的なシフトと洞察について、包括的なディスカッションを行います。

レジャー旅行市場の変革

ブリージャートラベルの進化は、今日のペースの速い環境において、旅行施策、余暇行動、企業戦略がどのように交錯しているかという重大な変化を表しています。ここ数年、従来の出張は、仕事上の義務と個人的な楽しみの両方を満たすハイブリッドな体験へと徐々に移行しています。この変化の背景には、技術の進歩、リモートワーク文化の台頭、進化する消費者の嗜好に合わせた柔軟な出張手配の開発など、さまざまな要因があります。

従業員の満足度を高め、出張経費を最適化する方法として、出張にレジャー要素を組み込むことの価値を認識する企業が増えています。これと並行して、デジタル予約プラットフォームやモバイルアプリケーションなどの技術的進歩により、出張計画プロセスが合理化され、出張者は単なる仕事の予定を超えた出張をシームレスに行うことができるようになりました。さらに、世界のワークライフバランスの見直しにより、個人のウェルビーイングに再び注目が集まるようになり、組織は目的を持って楽しく旅行することを支援する施策を採用するようになりました。

このようなシフトが旅行産業を再定義し続ける中、新たな機会を捉え、新たな課題を軽減することを目指す利害関係者にとって、順応性と積極的な計画が不可欠な美徳となっています。

主要セグメンテーション洞察

ブリージャー旅行市場を詳細に分析すると、現代の旅行者の多様な嗜好を明らかにする多様な旅行基準による微妙なセグメンテーションが明らかになります。旅行タイプ別に分類すると、現地での体験やアクセスの良さを重視する国内ブリージャーと、国境を越えた冒険を求める顧客を魅了する海外ブリージャーが区別されます。旅行期間のレンズを通して評価すると、旅行者は長期滞在に投資して現地の文化を深く掘り下げる長期滞在、短期間の仕事訪問とレジャー探索を融合させる1週間の旅、短期間でありながら充実したエスケープを目的とする短期間の旅に区別されます。

さらに、旅行形態についても検討する必要があります。航空旅行、鉄道旅行、車での旅行には、快適性、利便性、コスト効率に関連するそれぞれ独特の利点と課題があります。さらに、ツアータイプを調べると、共同体験や旅程の共有を促進するグループ旅行と、個人的で内省的な旅を可能にする一人旅との違いが明らかになります。このセグメンテーションは、消費者行動を理解するのに役立つだけでなく、利害関係者が特定の旅行者のニーズに共鳴する的を絞ったサービス戦略を設計する際の指針となり、急速に進化する市場の革新的なマーケティングや商品開拓戦略を鼓舞します。

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • デジタル予約プラットフォームの成長により、出張とパーソナライズされたレジャー体験のシームレスな統合が合理化
    • 仕事とレジャーの両方の目的を満たす、パーソナライズされた体験型旅行の需要の増加
    • リモートワークの普及により、ビジネスプロフェッショナルは柔軟な旅行計画と長期滞在が可能になる
  • 抑制要因
    • 多様な国内と国際規制に関連するコンプライアンスコストの上昇
  • 機会
    • 専門的な旅行サービスと宿泊施設の開発は、ビジネス旅行者とレジャー旅行者の両方の異なるニーズに応える
    • 新興技術とモバイル接続ソリューションを活用して、ビジネスとレジャーの旅行ニーズをシームレスに連携
  • 課題
    • 複合目的旅行における複雑なビザ規制と渡航書類要件
• 市場セグメンテーション分析
  • 旅行タイプ：アクセスの容易さと旅行リスクの低さから国内旅行の需要が高まっているレジャー旅行
  • 旅行形態：会議からレジャーの探索までシームレスに移行できるため、航空旅行の人気が高まっている
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治
  • 経済
  • 社会
  • 技術
  • 法律
  • 環境

第6章 レジャー旅行市場：旅行タイプ別

• イントロダクション
• 国内
• 国際

第7章 レジャー旅行市場：旅行期間別

• イントロダクション
• 長期滞在
• 1週間
• 短い旅行

第8章 レジャー旅行市場：旅行形態別

• イントロダクション
• 航空旅行
• 鉄道旅行
• 道路旅行

第9章 レジャー旅行市場：ツアータイプ別

• イントロダクション
• グループ
• ソロ

第10章 南北アメリカのレジャー旅行市場

• イントロダクション
• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第11章 アジア太平洋のレジャー旅行市場

• イントロダクション
• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第12章 欧州・中東・アフリカのレジャー旅行市場

• イントロダクション
• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第13章 競合情勢

• 市場シェア分析、2024年
• FPNVポジショニングマトリックス、2024年
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Airbnb, Inc.
• American Express Company
• BCD Travel Services B.V.
• Bleisure Travel Company S.p.A
• Booking.com B.V.
• Carlson Wagonlit Travel
• Concur Technologies, Inc.
• Corporate Travel Management Limited
• Expedia Group, Inc.
• Flight Centre Travel Group
• Hilton Worldwide Holdings Inc.
• Hyatt Hotels Corporation
• InterContinental Hotels Group PLC
• MakeMyTrip Limited
• MarrIoTt International, Inc.
• Navan, Inc.
• Sabre GLBL Inc.
• Travel Leaders Group Holdings, LLC
• TravelPerk S.L.U.
• Travelzoo Inc.
• Trip.com Group Limited
• TripAdvisor, Inc.
• Trivago N.V.
• United Corporate Preferred

LIST OF FIGURES

• FIGURE 1. BLEISURE TRAVEL MARKET MULTI-CURRENCY
• FIGURE 2. BLEISURE TRAVEL MARKET MULTI-LANGUAGE
• FIGURE 3. BLEISURE TRAVEL MARKET RESEARCH PROCESS
• FIGURE 4. BLEISURE TRAVEL MARKET SIZE, 2024 VS 2030
• FIGURE 5. GLOBAL BLEISURE TRAVEL MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 6. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY REGION, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 7. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2024 VS 2030 (%)
• FIGURE 9. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2024 VS 2030 (%)
• FIGURE 11. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2024 VS 2030 (%)
• FIGURE 13. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 14. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2024 VS 2030 (%)
• FIGURE 15. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 16. AMERICAS BLEISURE TRAVEL MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
• FIGURE 17. AMERICAS BLEISURE TRAVEL MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 18. UNITED STATES BLEISURE TRAVEL MARKET SIZE, BY STATE, 2024 VS 2030 (%)
• FIGURE 19. UNITED STATES BLEISURE TRAVEL MARKET SIZE, BY STATE, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 20. ASIA-PACIFIC BLEISURE TRAVEL MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
• FIGURE 21. ASIA-PACIFIC BLEISURE TRAVEL MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 22. EUROPE, MIDDLE EAST & AFRICA BLEISURE TRAVEL MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
• FIGURE 23. EUROPE, MIDDLE EAST & AFRICA BLEISURE TRAVEL MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 24. BLEISURE TRAVEL MARKET SHARE, BY KEY PLAYER, 2024
• FIGURE 25. BLEISURE TRAVEL MARKET, FPNV POSITIONING MATRIX, 2024

LIST OF TABLES

• TABLE 1. BLEISURE TRAVEL MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
• TABLE 3. GLOBAL BLEISURE TRAVEL MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. BLEISURE TRAVEL MARKET DYNAMICS
• TABLE 7. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY DOMESTIC BLEISURE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY INTERNATIONAL BLEISURE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY EXTENDED STAYS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY ONE WEEK, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY SHORT TRIPS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY AIR TRAVEL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY RAIL TRAVEL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY ROAD TRAVEL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY GROUP, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY SOLO, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. AMERICAS BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2030 (USD MILLION)
• TABLE 23. AMERICAS BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2030 (USD MILLION)
• TABLE 24. AMERICAS BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 25. AMERICAS BLEISURE TRAVEL MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 26. ARGENTINA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2030 (USD MILLION)
• TABLE 27. ARGENTINA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2030 (USD MILLION)
• TABLE 28. ARGENTINA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2030 (USD MILLION)
• TABLE 29. ARGENTINA BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 30. BRAZIL BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2030 (USD MILLION)
• TABLE 31. BRAZIL BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2030 (USD MILLION)
• TABLE 32. BRAZIL BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2030 (USD MILLION)
• TABLE 33. BRAZIL BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 34. CANADA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2030 (USD MILLION)
• TABLE 35. CANADA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2030 (USD MILLION)
• TABLE 36. CANADA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2030 (USD MILLION)
• TABLE 37. CANADA BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 38. MEXICO BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2030 (USD MILLION)
• TABLE 39. MEXICO BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2030 (USD MILLION)
• TABLE 40. MEXICO BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2030 (USD MILLION)
• TABLE 41. MEXICO BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 42. UNITED STATES BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2030 (USD MILLION)
• TABLE 43. UNITED STATES BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2030 (USD MILLION)
• TABLE 44. UNITED STATES BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2030 (USD MILLION)
• TABLE 45. UNITED STATES BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 46. UNITED STATES BLEISURE TRAVEL MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 47. ASIA-PACIFIC BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2030 (USD MILLION)
• TABLE 48. ASIA-PACIFIC BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2030 (USD MILLION)
• TABLE 49. ASIA-PACIFIC BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2030 (USD MILLION)
• TABLE 50. ASIA-PACIFIC BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 51. ASIA-PACIFIC BLEISURE TRAVEL MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 52. AUSTRALIA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2030 (USD MILLION)
• TABLE 53. AUSTRALIA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2030 (USD MILLION)
• TABLE 54. AUSTRALIA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2030 (USD MILLION)
• TABLE 55. AUSTRALIA BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 56. CHINA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2030 (USD MILLION)
• TABLE 57. CHINA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2030 (USD MILLION)
• TABLE 58. CHINA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2030 (USD MILLION)
• TABLE 59. CHINA BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 60. INDIA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2030 (USD MILLION)
• TABLE 61. INDIA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2030 (USD MILLION)
• TABLE 62. INDIA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2030 (USD MILLION)
• TABLE 63. INDIA BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 64. INDONESIA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2030 (USD MILLION)
• TABLE 65. INDONESIA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2030 (USD MILLION)
• TABLE 66. INDONESIA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2030 (USD MILLION)
• TABLE 67. INDONESIA BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 68. JAPAN BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2030 (USD MILLION)
• TABLE 69. JAPAN BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2030 (USD MILLION)
• TABLE 70. JAPAN BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2030 (USD MILLION)
• TABLE 71. JAPAN BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 72. MALAYSIA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2030 (USD MILLION)
• TABLE 73. MALAYSIA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2030 (USD MILLION)
• TABLE 74. MALAYSIA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2030 (USD MILLION)
• TABLE 75. MALAYSIA BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 76. PHILIPPINES BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2030 (USD MILLION)
• TABLE 77. PHILIPPINES BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2030 (USD MILLION)
• TABLE 78. PHILIPPINES BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2030 (USD MILLION)
• TABLE 79. PHILIPPINES BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 80. SINGAPORE BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2030 (USD MILLION)
• TABLE 81. SINGAPORE BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2030 (USD MILLION)
• TABLE 82. SINGAPORE BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2030 (USD MILLION)
• TABLE 83. SINGAPORE BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 84. SOUTH KOREA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2030 (USD MILLION)
• TABLE 85. SOUTH KOREA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2030 (USD MILLION)
• TABLE 86. SOUTH KOREA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2030 (USD MILLION)
• TABLE 87. SOUTH KOREA BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 88. TAIWAN BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2030 (USD MILLION)
• TABLE 89. TAIWAN BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2030 (USD MILLION)
• TABLE 90. TAIWAN BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2030 (USD MILLION)
• TABLE 91. TAIWAN BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 92. THAILAND BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2030 (USD MILLION)
• TABLE 93. THAILAND BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2030 (USD MILLION)
• TABLE 94. THAILAND BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2030 (USD MILLION)
• TABLE 95. THAILAND BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 96. VIETNAM BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2030 (USD MILLION)
• TABLE 97. VIETNAM BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2030 (USD MILLION)
• TABLE 98. VIETNAM BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2030 (USD MILLION)
• TABLE 99. VIETNAM BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 100. EUROPE, MIDDLE EAST & AFRICA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2030 (USD MILLION)
• TABLE 101. EUROPE, MIDDLE EAST & AFRICA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2030 (USD MILLION)
• TABLE 102. EUROPE, MIDDLE EAST & AFRICA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2030 (USD MILLION)
• TABLE 103. EUROPE, MIDDLE EAST & AFRICA BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 104. EUROPE, MIDDLE EAST & AFRICA BLEISURE TRAVEL MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 105. DENMARK BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2030 (USD MILLION)
• TABLE 106. DENMARK BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2030 (USD MILLION)
• TABLE 107. DENMARK BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2030 (USD MILLION)
• TABLE 108. DENMARK BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 109. EGYPT BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2030 (USD MILLION)
• TABLE 110. EGYPT BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2030 (USD MILLION)
• TABLE 111. EGYPT BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2030 (USD MILLION)
• TABLE 112. EGYPT BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 113. FINLAND BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2030 (USD MILLION)
• TABLE 114. FINLAND BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2030 (USD MILLION)
• TABLE 115. FINLAND BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2030 (USD MILLION)
• TABLE 116. FINLAND BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 117. FRANCE BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2030 (USD MILLION)
• TABLE 118. FRANCE BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2030 (USD MILLION)
• TABLE 119. FRANCE BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2030 (USD MILLION)
• TABLE 120. FRANCE BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 121. GERMANY BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2030 (USD MILLION)
• TABLE 122. GERMANY BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2030 (USD MILLION)
• TABLE 123. GERMANY BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2030 (USD MILLION)
• TABLE 124. GERMANY BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 125. ISRAEL BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2030 (USD MILLION)
• TABLE 126. ISRAEL BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2030 (USD MILLION)
• TABLE 127. ISRAEL BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2030 (USD MILLION)
• TABLE 128. ISRAEL BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 129. ITALY BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2030 (USD MILLION)
• TABLE 130. ITALY BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2030 (USD MILLION)
• TABLE 131. ITALY BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2030 (USD MILLION)
• TABLE 132. ITALY BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 133. NETHERLANDS BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2030 (USD MILLION)
• TABLE 134. NETHERLANDS BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2030 (USD MILLION)
• TABLE 135. NETHERLANDS BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2030 (USD MILLION)
• TABLE 136. NETHERLANDS BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 137. NIGERIA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2030 (USD MILLION)
• TABLE 138. NIGERIA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2030 (USD MILLION)
• TABLE 139. NIGERIA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2030 (USD MILLION)
• TABLE 140. NIGERIA BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 141. NORWAY BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2030 (USD MILLION)
• TABLE 142. NORWAY BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2030 (USD MILLION)
• TABLE 143. NORWAY BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2030 (USD MILLION)
• TABLE 144. NORWAY BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 145. POLAND BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2030 (USD MILLION)
• TABLE 146. POLAND BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2030 (USD MILLION)
• TABLE 147. POLAND BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2030 (USD MILLION)
• TABLE 148. POLAND BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 149. QATAR BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2030 (USD MILLION)
• TABLE 150. QATAR BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2030 (USD MILLION)
• TABLE 151. QATAR BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2030 (USD MILLION)
• TABLE 152. QATAR BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 153. RUSSIA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2030 (USD MILLION)
• TABLE 154. RUSSIA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2030 (USD MILLION)
• TABLE 155. RUSSIA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2030 (USD MILLION)
• TABLE 156. RUSSIA BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 157. SAUDI ARABIA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2030 (USD MILLION)
• TABLE 158. SAUDI ARABIA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2030 (USD MILLION)
• TABLE 159. SAUDI ARABIA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2030 (USD MILLION)
• TABLE 160. SAUDI ARABIA BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 161. SOUTH AFRICA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2030 (USD MILLION)
• TABLE 162. SOUTH AFRICA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2030 (USD MILLION)
• TABLE 163. SOUTH AFRICA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2030 (USD MILLION)
• TABLE 164. SOUTH AFRICA BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 165. SPAIN BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2030 (USD MILLION)
• TABLE 166. SPAIN BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2030 (USD MILLION)
• TABLE 167. SPAIN BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2030 (USD MILLION)
• TABLE 168. SPAIN BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 169. SWEDEN BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2030 (USD MILLION)
• TABLE 170. SWEDEN BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2030 (USD MILLION)
• TABLE 171. SWEDEN BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2030 (USD MILLION)
• TABLE 172. SWEDEN BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 173. SWITZERLAND BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2030 (USD MILLION)
• TABLE 174. SWITZERLAND BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2030 (USD MILLION)
• TABLE 175. SWITZERLAND BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2030 (USD MILLION)
• TABLE 176. SWITZERLAND BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 177. TURKEY BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2030 (USD MILLION)
• TABLE 178. TURKEY BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2030 (USD MILLION)
• TABLE 179. TURKEY BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2030 (USD MILLION)
• TABLE 180. TURKEY BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 181. UNITED ARAB EMIRATES BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2030 (USD MILLION)
• TABLE 182. UNITED ARAB EMIRATES BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2030 (USD MILLION)
• TABLE 183. UNITED ARAB EMIRATES BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2030 (USD MILLION)
• TABLE 184. UNITED ARAB EMIRATES BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 185. UNITED KINGDOM BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2030 (USD MILLION)
• TABLE 186. UNITED KINGDOM BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2030 (USD MILLION)
• TABLE 187. UNITED KINGDOM BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2030 (USD MILLION)
• TABLE 188. UNITED KINGDOM BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2030 (USD MILLION)
• TABLE 189. BLEISURE TRAVEL MARKET SHARE, BY KEY PLAYER, 2024
• TABLE 190. BLEISURE TRAVEL MARKET, FPNV POSITIONING MATRIX, 2024

The Bleisure Travel Market was valued at USD 528.17 billion in 2024 and is projected to grow to USD 580.78 billion in 2025, with a CAGR of 10.47%, reaching USD 960.01 billion by 2030.

Executive Summary Introduction

Bleisure travel, the convergence of business and leisure pursuits, has emerged as a dynamic force reshaping the travel industry. As organizations evolve and employee expectations shift, the traditional boundaries between professional engagement and personal exploration continue to blur. This executive summary examines the phenomenon from its initial spark as a niche trend to its current status as a critical component of corporate travel decisions.

Incorporating a blend of rigorous data analysis and market trend evaluation, our exploration seeks to understand how this hybrid travel model transforms travel budgets, accommodation preferences, and overall trip experiences. The expansion of remote work, coupled with a growing desire for meaningful travel experiences, has not only accelerated the adoption of bleisure practices but also forced key industry players to strategically rethink their offerings.

With increased mobility and enhanced connectivity, travelers are now looking to extract maximum value from every journey. Understanding these evolving priorities allows decision-makers to better tailor services that cater to the dual needs of productivity and leisure. This introduction sets the stage for a comprehensive discussion on the transformative shifts and insights that are shaping the current and future state of bleisure travel.

Transformative Shifts in the Landscape

The evolution of bleisure travel represents a profound shift in how travel policies, leisure behavior, and corporate strategies intersect in today's fast-paced environment. Over the past several years, traditional business travel has gradually transitioned into hybrid experiences that fulfill both professional obligations and personal indulgences. This transformation is driven by a number of factors including advances in technology, the emerging remote work culture, and the development of flexible travel arrangements that align with evolving consumer preferences.

Companies are increasingly recognizing the value of integrating leisure components into business trips as a way to enhance employee satisfaction and optimize travel expenditures. In parallel, technological advancements such as digital booking platforms and mobile applications have streamlined planning processes, enabling travelers to seamlessly extend their trips beyond mere work commitments. Moreover, a global rethinking of work-life balance has encouraged a renewed focus on personal well-being, prompting organizations to adopt policies that support travel that is both purposeful and enjoyable.

As these shifts continue to redefine the travel landscape, adaptability and proactive planning become essential virtues for stakeholders aiming to capture new opportunities and mitigate emerging challenges.

Key Segmentation Insights

An in-depth analysis of the bleisure travel market reveals nuanced segmentation based on diverse travel criteria that illuminate the varied preferences of modern travelers. The categorization by travel type distinguishes between domestic bleisure segments, which cater to local experiences and accessibility, and international bleisure offerings that attract a clientele eager for cross-border adventures. When evaluated through the lens of travel duration, the market differentiates between extended stays, where travelers invest in longer residencies to delve deep into local cultures; one-week journeys that merge brief professional visits with leisure exploration; and short trips designed for quick yet enriching escapes.

Further considerations include travel mode, where air travel, rail travel, and road travel each present distinctive advantages and challenges related to comfort, convenience, and cost efficiency. Additionally, an examination of tour types identifies variations in group travel, promoting collaborative experiences and shared itineraries, versus solo excursions that allow for personalized and introspective journeys. This segmentation not only helps in understanding consumer behavior but also guides stakeholders in designing targeted service strategies that resonate with specific traveler needs, inspiring innovative marketing and product development strategies for a rapidly evolving market.

Based on Travel Type, market is studied across Domestic Bleisure and International Bleisure.

Based on Travel Duration, market is studied across Extended Stays, One Week, and Short Trips.

Based on Travel Mode, market is studied across Air Travel, Rail Travel, and Road Travel.

Based on Tour Type, market is studied across Group and Solo.

Key Regional Insights

Regional dynamics play a pivotal role in shaping the bleisure travel market, revealing disparate growth trajectories and market maturity levels across major geographical zones. The Americas, representing a diverse array of cultures and business hubs, continue to be a robust market where the fusion of leisure and business travel is naturally ingrained in the corporate ethos. Meanwhile, the Europe, Middle East & Africa region showcases a unique interplay of historic charm, modern infrastructure, and a cross-cultural ethos that invites a deeper exploration of both professional exigencies and personal discovery.

In the Asia-Pacific, rapid urbanization, economic dynamism, and an emerging middle class have collectively contributed to a significant upswing in demand for blended travel experiences. Here, traditional business travel is invigorated by local tourism offerings that emphasize rich cultural legacies and modern amenities. This geographic analysis underscores the need for region-specific strategies that can harness local advantages and address inherent challenges. By understanding these regional differences, industry leaders can implement tailored approaches that align with both global trends and localized consumer expectations.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

Key Companies Insights

The competitive landscape within the bleisure travel market is characterized by a mix of legacy brands and innovative disruptors. Prominent players such as Airbnb, Inc. and American Express Company exemplify the integration of technology and service excellence, while enterprises like BCD Travel Services B.V. and Bleisure Travel Company S.p.A have adeptly harnessed market trends to deliver tailored travel experiences that meet the evolving demands of today's traveler. Industry stalwarts such as Booking.com B.V. and Carlson Wagonlit Travel have long demonstrated their ability to blend corporate efficiency with leisure adaptability, paving the way for transformational growth.

Other notable companies, including Concur Technologies, Inc. and Corporate Travel Management Limited, provide sophisticated technology solutions that streamline itinerary planning and expenditure management. Expedia Group, Inc., Flight Centre Travel Group, and Hilton Worldwide Holdings Inc. continue to leverage their extensive networks to offer a wide spectrum of travel accommodations. The strategic offerings from Hyatt Hotels Corporation, InterContinental Hotels Group PLC, MakeMyTrip Limited, and Marriott International, Inc. further illustrate a comprehensive approach to meet diverse traveler needs. Firms like Navan, Inc., Sabre GLBL Inc., Travel Leaders Group Holdings, LLC, and TravelPerk S.L.U. have significantly evolved in an era of digital transformation, alongside Travelzoo Inc., Trip.com Group Limited, TripAdvisor, Inc., Trivago N.V., and United Corporate Preferred, all of which contribute to a sophisticated and steadily growing market ecosystem.

The report delves into recent significant developments in the Bleisure Travel Market, highlighting leading vendors and their innovative profiles. These include Airbnb, Inc., American Express Company, BCD Travel Services B.V., Bleisure Travel Company S.p.A, Booking.com B.V., Carlson Wagonlit Travel, Concur Technologies, Inc., Corporate Travel Management Limited, Expedia Group, Inc., Flight Centre Travel Group, Hilton Worldwide Holdings Inc., Hyatt Hotels Corporation, InterContinental Hotels Group PLC, MakeMyTrip Limited, Marriott International, Inc., Navan, Inc., Sabre GLBL Inc., Travel Leaders Group Holdings, LLC, TravelPerk S.L.U., Travelzoo Inc., Trip.com Group Limited, TripAdvisor, Inc., Trivago N.V., and United Corporate Preferred. Actionable Recommendations for Industry Leaders

In light of the comprehensive insights outlined, industry leaders are encouraged to adopt a forward-thinking approach and refine their strategies to remain competitive. A fundamental recommendation is to invest in advanced analytical tools that enable real-time data tracking, ensuring that changing traveler behaviors are promptly identified and addressed. This includes leveraging customer experience platforms to create tailored travel packages that merge work efficiency with leisure satisfaction.

Organizations can also benefit from cultivating strategic partnerships with technology providers and local service specialists. Such alliances can facilitate the integration of innovative booking systems and personalized itinerary planning, which are critical in adapting to consumer preferences. Additionally, refining employee travel policies to incorporate flexibility in both travel duration and destination choice can help in capturing a diverse set of traveler demographics. Leaders must also focus on regional market nuances, designing location-specific content and services that reflect local cultural and economic factors. By emphasizing sustainable practices and incorporating firsthand consumer feedback, industry executives can create robust, adaptive travel solutions that not only elevate brand reputation but also drive market share growth in an increasingly competitive landscape.

Conclusion

In conclusion, the evolution of bleisure travel marks a pivotal moment in the transformation of the global travel industry. By dovetailing leisure with business imperatives, this innovative market segment has demonstrated remarkable flexibility and growth potential. The analysis presented offers a clear view of how segmentation-across travel type, duration, mode, and tour style-combined with distinct regional performance, underlines the necessity for agile strategy formulation.

Furthermore, with a competitive landscape that includes established brands and emerging disruptors, adaptability and continual innovation remain the keys to future success. The convergence of technological advancements, shifting consumer expectations, and evolving workplace dynamics ensures that bleisure travel will remain a focal point of corporate strategy moving forward. As stakeholders re-evaluate their travel initiatives, the insights drawn here provide a solid foundation for building strategies that not only maximize value but also create memorable travel experiences.

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growth of digital booking platforms streamlines the seamless integration of business trips with personalized leisure experiences
    • 5.1.1.2. Increased demand for personalized and experiential travel that caters to both professional commitments and leisure pursuits
    • 5.1.1.3. Rising influence of remote work arrangements enables flexible travel planning and extended stays for business professionals
  • 5.1.2. Restraints
    • 5.1.2.1. Rising compliance costs associated with diverse local and international regulations
  • 5.1.3. Opportunities
    • 5.1.3.1. Development of specialized travel services and accommodations caters to the distinct needs of both business and leisure travelers
    • 5.1.3.2. Leveraging emerging technologies and mobile connectivity solutions to create seamless interactions between business and leisure travel needs
  • 5.1.4. Challenges
    • 5.1.4.1. Complex visa regulations and travel documentation requirements for mixed-purpose travel
• 5.2. Market Segmentation Analysis
  • 5.2.1. Travel Type: Growing demand for domestic bleisure travel due to its ease of access and lower travel risks
  • 5.2.2. Travel Mode: Rising preference for air travel due to its transition seamlessly from meetings to leisure explorations
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Bleisure Travel Market, by Travel Type

• 6.1. Introduction
• 6.2. Domestic Bleisure
• 6.3. International Bleisure

7. Bleisure Travel Market, by Travel Duration

• 7.1. Introduction
• 7.2. Extended Stays
• 7.3. One Week
• 7.4. Short Trips

8. Bleisure Travel Market, by Travel Mode

• 8.1. Introduction
• 8.2. Air Travel
• 8.3. Rail Travel
• 8.4. Road Travel

9. Bleisure Travel Market, by Tour Type

• 9.1. Introduction
• 9.2. Group
• 9.3. Solo

10. Americas Bleisure Travel Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Bleisure Travel Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Bleisure Travel Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2024
• 13.2. FPNV Positioning Matrix, 2024
• 13.3. Competitive Scenario Analysis
  • 13.3.1. Travelport and Chase Travel Group forge a multi-year strategic partnership to enhance bleisure travel offerings
  • 13.3.2. Tripism launches a pilot corporate leisure travel platform to integrate negotiated business travel rates with personalized leisure perks
  • 13.3.3. FLUID by Pickyourtrails transforms corporate travel planning with advanced gen-ai technology to cut booking times
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Airbnb, Inc.
• 2. American Express Company
• 3. BCD Travel Services B.V.
• 4. Bleisure Travel Company S.p.A
• 5. Booking.com B.V.
• 6. Carlson Wagonlit Travel
• 7. Concur Technologies, Inc.
• 8. Corporate Travel Management Limited
• 9. Expedia Group, Inc.
• 10. Flight Centre Travel Group
• 11. Hilton Worldwide Holdings Inc.
• 12. Hyatt Hotels Corporation
• 13. InterContinental Hotels Group PLC
• 14. MakeMyTrip Limited
• 15. Marriott International, Inc.
• 16. Navan, Inc.
• 17. Sabre GLBL Inc.
• 18. Travel Leaders Group Holdings, LLC
• 19. TravelPerk S.L.U.
• 20. Travelzoo Inc.
• 21. Trip.com Group Limited
• 22. TripAdvisor, Inc.
• 23. Trivago N.V.
• 24. United Corporate Preferred