セカンダリーチケットの市場：タイプ、価格モデル、用途別-2025-2030年世界予測

セカンダリーチケット市場の2023年の市場規模は414億8,000万米ドルで、2024年には449億8,000万米ドルに達すると予測され、CAGR 8.66％で成長し、2030年には742億1,000万米ドルに達すると予測されています。

主にイベントチケットの転売を伴う二次チケット市場は、売買を容易にするデジタル・プラットフォームの増加により大きく成長しています。この市場には、スポーツ、コンサート、演劇、その他のライブ・イベントが含まれます。この市場の必要性は、チケットの需要と供給の不均衡から生じており、一次販売はすぐに売り切れ、転売の機会が生まれます。StubHub（スタブハブ）やViagogo（ヴィアゴーゴ）のようなオンライン・プラットフォームを利用することで、消費者は当初見逃したイベントにアクセスすることができ、売り手は余ったチケットから利益を得ることができます。エンドユーザーには、売れ残り在庫の解決策を探すイベント主催者と、完売したイベントへのアクセスを求める消費者の両方が含まれます。成長に影響を与える主な要因としては、スマートフォンの普及が進み、モバイル取引が容易になったこと、世界的にライブイベントの人気が高まっていることなどが挙げられます。さらに、チケットの真正性を確保するためのブロックチェーン技術など、セキュリティ対策の向上も市場を後押ししています。成長機会としては、中間層が急増している新興市場への進出が大きな可能性を示しています。推奨事項としては、潜在的な購入者をより効果的にターゲティングするためのソーシャルメディア分析の活用や、AI技術によるパーソナライズされた体験の向上などが挙げられます。しかし、多くの国がチケットのダフ屋行為を抑制するために転売に規制を課すなど、規制上の課題といった制約が市場拡大の課題となっています。規制の監視や税法の進化は取引を複雑にし、市場の成長を制限する可能性があります。チケット転売における偽造や不正の可能性は、依然として大きな課題です。技術革新の分野としては、ブロックチェーンを利用したより安全な取引システムの開発や、AR（拡張現実）を利用したイベントのプレビューによるユーザー体験の向上などが考えられます。セカンダリー・チケット市場はダイナミックで、文化やエンターテイメントの動向によって需要が変動するため、企業はテクノロジーの動向を取り入れ、規制の変更に適応しながら、機敏に対応する必要があります。特に、消費者の嗜好の変化や競合他社の戦略に関するマーケット・インテリジェンスは、この市場で成長を維持するために引き続き不可欠です。

市場力学：急速に進化するセカンダリーチケット市場の主要市場インサイトを公開

セカンダリーチケット市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネスチャンスの獲得を行うことができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 世界の音楽イベント・コンサート数の急増
  • 世界のスポーツ・ゲームへの消費支出の増加
• 市場抑制要因
  • 偽造チケットやセカンダリーチケットの不正販売に関する高コストと問題
• 市場機会
  • 二次チケットプラットフォームにおけるセキュリティ機能の強化
  • チケット転売におけるオンラインプラットフォームやモバイルアプリの利用拡大
• 市場の課題
  • 各国政府の厳しい規制

ポーターのファイブフォース：セカンダリーチケット市場をナビゲートする戦略ツール

ポーターのファイブフォース（5つの力）は、セカンダリーチケット市場の競合情勢を把握するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：セカンダリーチケット市場における外部からの影響の把握

外部マクロ環境要因は、セカンダリーチケット市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析セカンダリーチケット市場における競合情勢の把握

セカンダリーチケット市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスセカンダリーチケット市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、セカンダリーチケット市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨セカンダリーチケット市場における成功への道筋を描く

セカンダリーチケット市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 世界中で音楽イベントやコンサートが急増
    • 世界中でスポーツやゲームへの消費者支出が増加
  • 抑制要因
    • 偽造チケットやセカンダリーチケットの詐欺販売者による高額な費用と問題
  • 機会
    • 二次チケットプラットフォームのセキュリティ機能の強化
    • チケット転売におけるオンラインプラットフォームとモバイルアプリの利用増加
  • 課題
    • 経済における厳しい政府規制
• 市場セグメンテーション分析
  • タイプ：二次チケット販売におけるオンラインプラットフォームの導入の急増
  • 応用：コンサートチケット購入におけるセカンダリーチケットの活用の進化
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 セカンダリーチケットの市場：タイプ別

• オフラインプラットフォーム
• オンラインプラットフォーム

第7章 セカンダリーチケットの市場価格モデル別

• オークションベース
• ダイナミック価格
• 固定価格

第8章 セカンダリーチケットの市場：用途別

• コンサート
• フィルム
• 舞台芸術
• スポーツイベント

第9章 南北アメリカのセカンダリーチケットの市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域のセカンダリーチケットの市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのセカンダリーチケットの市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
  • ケント州立大学とTicketSmarterの戦略的パートナーシップが拡大
  • MLBとStubHubがチケットマーケットプレイスで戦略的刷新を図る
  • TickPickとLAギャラクシーが二次チケット市場に革命を起こす
• 戦略分析と提言

企業一覧

• Ace Ticket Worldwide, Inc.
• AXS Group LLC
• Citizen Ticket Ltd.
• Coast To Coast Tickets LLC
• CTS Eventim AG & Co. KGaA
• Eventbrite, Inc.
• Eventfrog AG
• FEVER LABS, INC.
• Gametime United, Inc.
• LIVE NATION WORLDWIDE, INC.
• Lyte, Inc.
• PIA Corporation
• RSVPify, LLC
• ScoreBig
• SeatGeek, Inc.
• SEE Group Limited
• Ticket Software LLC
• Ticket Transfer
• TicketIQ, LLC
• Ticketmaster
• TicketSmarter
• TicketSwap B.V.
• TickPick LLC
• Twickets Ltd.
• Viagogo AG
• Vivid Seats LLC

LIST OF FIGURES

• FIGURE 1. SECONDARY TICKETS MARKET RESEARCH PROCESS
• FIGURE 2. SECONDARY TICKETS MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL SECONDARY TICKETS MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL SECONDARY TICKETS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL SECONDARY TICKETS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL SECONDARY TICKETS MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL SECONDARY TICKETS MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL SECONDARY TICKETS MARKET SIZE, BY PRICING MODEL, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL SECONDARY TICKETS MARKET SIZE, BY PRICING MODEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL SECONDARY TICKETS MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL SECONDARY TICKETS MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS SECONDARY TICKETS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS SECONDARY TICKETS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES SECONDARY TICKETS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES SECONDARY TICKETS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC SECONDARY TICKETS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC SECONDARY TICKETS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA SECONDARY TICKETS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA SECONDARY TICKETS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. SECONDARY TICKETS MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. SECONDARY TICKETS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. SECONDARY TICKETS MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL SECONDARY TICKETS MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL SECONDARY TICKETS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL SECONDARY TICKETS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. SECONDARY TICKETS MARKET DYNAMICS
• TABLE 7. GLOBAL SECONDARY TICKETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL SECONDARY TICKETS MARKET SIZE, BY OFFLINE PLATFORM, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL SECONDARY TICKETS MARKET SIZE, BY ONLINE PLATFORM, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL SECONDARY TICKETS MARKET SIZE, BY PRICING MODEL, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL SECONDARY TICKETS MARKET SIZE, BY AUCTION-BASED, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL SECONDARY TICKETS MARKET SIZE, BY DYNAMIC PRICING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL SECONDARY TICKETS MARKET SIZE, BY FIXED PRICING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL SECONDARY TICKETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL SECONDARY TICKETS MARKET SIZE, BY CONCERTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL SECONDARY TICKETS MARKET SIZE, BY MOVIES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL SECONDARY TICKETS MARKET SIZE, BY PERFORMING ARTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL SECONDARY TICKETS MARKET SIZE, BY SPORTS EVENTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. AMERICAS SECONDARY TICKETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 20. AMERICAS SECONDARY TICKETS MARKET SIZE, BY PRICING MODEL, 2018-2030 (USD MILLION)
• TABLE 21. AMERICAS SECONDARY TICKETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS SECONDARY TICKETS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 23. ARGENTINA SECONDARY TICKETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 24. ARGENTINA SECONDARY TICKETS MARKET SIZE, BY PRICING MODEL, 2018-2030 (USD MILLION)
• TABLE 25. ARGENTINA SECONDARY TICKETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 26. BRAZIL SECONDARY TICKETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 27. BRAZIL SECONDARY TICKETS MARKET SIZE, BY PRICING MODEL, 2018-2030 (USD MILLION)
• TABLE 28. BRAZIL SECONDARY TICKETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 29. CANADA SECONDARY TICKETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 30. CANADA SECONDARY TICKETS MARKET SIZE, BY PRICING MODEL, 2018-2030 (USD MILLION)
• TABLE 31. CANADA SECONDARY TICKETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 32. MEXICO SECONDARY TICKETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 33. MEXICO SECONDARY TICKETS MARKET SIZE, BY PRICING MODEL, 2018-2030 (USD MILLION)
• TABLE 34. MEXICO SECONDARY TICKETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 35. UNITED STATES SECONDARY TICKETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 36. UNITED STATES SECONDARY TICKETS MARKET SIZE, BY PRICING MODEL, 2018-2030 (USD MILLION)
• TABLE 37. UNITED STATES SECONDARY TICKETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 38. UNITED STATES SECONDARY TICKETS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 39. ASIA-PACIFIC SECONDARY TICKETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 40. ASIA-PACIFIC SECONDARY TICKETS MARKET SIZE, BY PRICING MODEL, 2018-2030 (USD MILLION)
• TABLE 41. ASIA-PACIFIC SECONDARY TICKETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 42. ASIA-PACIFIC SECONDARY TICKETS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 43. AUSTRALIA SECONDARY TICKETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 44. AUSTRALIA SECONDARY TICKETS MARKET SIZE, BY PRICING MODEL, 2018-2030 (USD MILLION)
• TABLE 45. AUSTRALIA SECONDARY TICKETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 46. CHINA SECONDARY TICKETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 47. CHINA SECONDARY TICKETS MARKET SIZE, BY PRICING MODEL, 2018-2030 (USD MILLION)
• TABLE 48. CHINA SECONDARY TICKETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 49. INDIA SECONDARY TICKETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 50. INDIA SECONDARY TICKETS MARKET SIZE, BY PRICING MODEL, 2018-2030 (USD MILLION)
• TABLE 51. INDIA SECONDARY TICKETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 52. INDONESIA SECONDARY TICKETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 53. INDONESIA SECONDARY TICKETS MARKET SIZE, BY PRICING MODEL, 2018-2030 (USD MILLION)
• TABLE 54. INDONESIA SECONDARY TICKETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 55. JAPAN SECONDARY TICKETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 56. JAPAN SECONDARY TICKETS MARKET SIZE, BY PRICING MODEL, 2018-2030 (USD MILLION)
• TABLE 57. JAPAN SECONDARY TICKETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 58. MALAYSIA SECONDARY TICKETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 59. MALAYSIA SECONDARY TICKETS MARKET SIZE, BY PRICING MODEL, 2018-2030 (USD MILLION)
• TABLE 60. MALAYSIA SECONDARY TICKETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 61. PHILIPPINES SECONDARY TICKETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 62. PHILIPPINES SECONDARY TICKETS MARKET SIZE, BY PRICING MODEL, 2018-2030 (USD MILLION)
• TABLE 63. PHILIPPINES SECONDARY TICKETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 64. SINGAPORE SECONDARY TICKETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 65. SINGAPORE SECONDARY TICKETS MARKET SIZE, BY PRICING MODEL, 2018-2030 (USD MILLION)
• TABLE 66. SINGAPORE SECONDARY TICKETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 67. SOUTH KOREA SECONDARY TICKETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 68. SOUTH KOREA SECONDARY TICKETS MARKET SIZE, BY PRICING MODEL, 2018-2030 (USD MILLION)
• TABLE 69. SOUTH KOREA SECONDARY TICKETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 70. TAIWAN SECONDARY TICKETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 71. TAIWAN SECONDARY TICKETS MARKET SIZE, BY PRICING MODEL, 2018-2030 (USD MILLION)
• TABLE 72. TAIWAN SECONDARY TICKETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 73. THAILAND SECONDARY TICKETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 74. THAILAND SECONDARY TICKETS MARKET SIZE, BY PRICING MODEL, 2018-2030 (USD MILLION)
• TABLE 75. THAILAND SECONDARY TICKETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 76. VIETNAM SECONDARY TICKETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 77. VIETNAM SECONDARY TICKETS MARKET SIZE, BY PRICING MODEL, 2018-2030 (USD MILLION)
• TABLE 78. VIETNAM SECONDARY TICKETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 79. EUROPE, MIDDLE EAST & AFRICA SECONDARY TICKETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 80. EUROPE, MIDDLE EAST & AFRICA SECONDARY TICKETS MARKET SIZE, BY PRICING MODEL, 2018-2030 (USD MILLION)
• TABLE 81. EUROPE, MIDDLE EAST & AFRICA SECONDARY TICKETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 82. EUROPE, MIDDLE EAST & AFRICA SECONDARY TICKETS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 83. DENMARK SECONDARY TICKETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 84. DENMARK SECONDARY TICKETS MARKET SIZE, BY PRICING MODEL, 2018-2030 (USD MILLION)
• TABLE 85. DENMARK SECONDARY TICKETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 86. EGYPT SECONDARY TICKETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 87. EGYPT SECONDARY TICKETS MARKET SIZE, BY PRICING MODEL, 2018-2030 (USD MILLION)
• TABLE 88. EGYPT SECONDARY TICKETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 89. FINLAND SECONDARY TICKETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 90. FINLAND SECONDARY TICKETS MARKET SIZE, BY PRICING MODEL, 2018-2030 (USD MILLION)
• TABLE 91. FINLAND SECONDARY TICKETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 92. FRANCE SECONDARY TICKETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 93. FRANCE SECONDARY TICKETS MARKET SIZE, BY PRICING MODEL, 2018-2030 (USD MILLION)
• TABLE 94. FRANCE SECONDARY TICKETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 95. GERMANY SECONDARY TICKETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 96. GERMANY SECONDARY TICKETS MARKET SIZE, BY PRICING MODEL, 2018-2030 (USD MILLION)
• TABLE 97. GERMANY SECONDARY TICKETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 98. ISRAEL SECONDARY TICKETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 99. ISRAEL SECONDARY TICKETS MARKET SIZE, BY PRICING MODEL, 2018-2030 (USD MILLION)
• TABLE 100. ISRAEL SECONDARY TICKETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 101. ITALY SECONDARY TICKETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 102. ITALY SECONDARY TICKETS MARKET SIZE, BY PRICING MODEL, 2018-2030 (USD MILLION)
• TABLE 103. ITALY SECONDARY TICKETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 104. NETHERLANDS SECONDARY TICKETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 105. NETHERLANDS SECONDARY TICKETS MARKET SIZE, BY PRICING MODEL, 2018-2030 (USD MILLION)
• TABLE 106. NETHERLANDS SECONDARY TICKETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 107. NIGERIA SECONDARY TICKETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 108. NIGERIA SECONDARY TICKETS MARKET SIZE, BY PRICING MODEL, 2018-2030 (USD MILLION)
• TABLE 109. NIGERIA SECONDARY TICKETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 110. NORWAY SECONDARY TICKETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 111. NORWAY SECONDARY TICKETS MARKET SIZE, BY PRICING MODEL, 2018-2030 (USD MILLION)
• TABLE 112. NORWAY SECONDARY TICKETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 113. POLAND SECONDARY TICKETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 114. POLAND SECONDARY TICKETS MARKET SIZE, BY PRICING MODEL, 2018-2030 (USD MILLION)
• TABLE 115. POLAND SECONDARY TICKETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 116. QATAR SECONDARY TICKETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 117. QATAR SECONDARY TICKETS MARKET SIZE, BY PRICING MODEL, 2018-2030 (USD MILLION)
• TABLE 118. QATAR SECONDARY TICKETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 119. RUSSIA SECONDARY TICKETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 120. RUSSIA SECONDARY TICKETS MARKET SIZE, BY PRICING MODEL, 2018-2030 (USD MILLION)
• TABLE 121. RUSSIA SECONDARY TICKETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 122. SAUDI ARABIA SECONDARY TICKETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 123. SAUDI ARABIA SECONDARY TICKETS MARKET SIZE, BY PRICING MODEL, 2018-2030 (USD MILLION)
• TABLE 124. SAUDI ARABIA SECONDARY TICKETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 125. SOUTH AFRICA SECONDARY TICKETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 126. SOUTH AFRICA SECONDARY TICKETS MARKET SIZE, BY PRICING MODEL, 2018-2030 (USD MILLION)
• TABLE 127. SOUTH AFRICA SECONDARY TICKETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 128. SPAIN SECONDARY TICKETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 129. SPAIN SECONDARY TICKETS MARKET SIZE, BY PRICING MODEL, 2018-2030 (USD MILLION)
• TABLE 130. SPAIN SECONDARY TICKETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 131. SWEDEN SECONDARY TICKETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 132. SWEDEN SECONDARY TICKETS MARKET SIZE, BY PRICING MODEL, 2018-2030 (USD MILLION)
• TABLE 133. SWEDEN SECONDARY TICKETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 134. SWITZERLAND SECONDARY TICKETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 135. SWITZERLAND SECONDARY TICKETS MARKET SIZE, BY PRICING MODEL, 2018-2030 (USD MILLION)
• TABLE 136. SWITZERLAND SECONDARY TICKETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 137. TURKEY SECONDARY TICKETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 138. TURKEY SECONDARY TICKETS MARKET SIZE, BY PRICING MODEL, 2018-2030 (USD MILLION)
• TABLE 139. TURKEY SECONDARY TICKETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 140. UNITED ARAB EMIRATES SECONDARY TICKETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 141. UNITED ARAB EMIRATES SECONDARY TICKETS MARKET SIZE, BY PRICING MODEL, 2018-2030 (USD MILLION)
• TABLE 142. UNITED ARAB EMIRATES SECONDARY TICKETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 143. UNITED KINGDOM SECONDARY TICKETS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 144. UNITED KINGDOM SECONDARY TICKETS MARKET SIZE, BY PRICING MODEL, 2018-2030 (USD MILLION)
• TABLE 145. UNITED KINGDOM SECONDARY TICKETS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 146. SECONDARY TICKETS MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 147. SECONDARY TICKETS MARKET, FPNV POSITIONING MATRIX, 2023

The Secondary Tickets Market was valued at USD 41.48 billion in 2023, expected to reach USD 44.98 billion in 2024, and is projected to grow at a CAGR of 8.66%, to USD 74.21 billion by 2030.

The secondary ticket market, primarily involving the resale of event tickets, has grown significantly due to increased digital platforms that facilitate buying and selling. This market encompasses sports, concerts, theater, and other live events. The necessity of this market arises from the imbalance of supply and demand for tickets, wherein primary sales quickly sell out, creating an opportunity for resale. The application involves using online platforms such as StubHub or Viagogo, which offer consumers access to events they initially missed and allow sellers to profit from excess tickets. End-users include both event organizers, looking for solutions to unsold inventory, and consumers seeking access to sold-out events. Key factors influencing growth include the increased prevalence of smartphones, facilitating mobile transactions, and the growing popularity of live events globally. Additionally, the market is buoyed by improved security measures, such as blockchain technologies, to ensure ticket authenticity. As for opportunities, expanding into emerging markets with a burgeoning middle class presents a significant potential for growth. Recommendations include leveraging social media analytics to target potential buyers more effectively and improving personalized experience through AI technologies. However, limitations such as regulatory challenges, with many countries imposing restrictions on resale to curb ticket scalping, challenge market expansion. Regulatory scrutiny and evolving tax laws can complicate transactions and limit market growth. The potential for counterfeit or fraud in ticket resale remains a significant challenge. Areas for innovation could include developing more secure transaction systems using blockchain and improving user experience with augmented reality to preview events, enhancing appeal. The secondary ticket market is dynamic, with fluctuating demand based on cultural and entertainment trends, requiring companies to remain agile, adopting technology trends and adapting to regulatory changes. Market intelligence, particularly regarding consumer preference shifts and competitor strategies, remains crucial for sustaining growth within this market.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Secondary Tickets Market

The Secondary Tickets Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Surge in the number of music events and concerts globally
  • Increasing consumer spending on sports & games worldwide
• Market Restraints
  • High cost and issues around counterfeit tickets and fraudulent sellers of secondary tickets
• Market Opportunities
  • Enhanced security features in secondary ticket platforms
  • Growing usage of online platforms and mobile apps for ticket resales
• Market Challenges
  • Stringent government regulations in economies

Porter's Five Forces: A Strategic Tool for Navigating the Secondary Tickets Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Secondary Tickets Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Secondary Tickets Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Secondary Tickets Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Secondary Tickets Market

A detailed market share analysis in the Secondary Tickets Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Secondary Tickets Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Secondary Tickets Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Secondary Tickets Market

A strategic analysis of the Secondary Tickets Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Secondary Tickets Market, highlighting leading vendors and their innovative profiles. These include Ace Ticket Worldwide, Inc., AXS Group LLC, Citizen Ticket Ltd., Coast To Coast Tickets LLC, CTS Eventim AG & Co. KGaA, Eventbrite, Inc., Eventfrog AG, FEVER LABS, INC., Gametime United, Inc., LIVE NATION WORLDWIDE, INC., Lyte, Inc., PIA Corporation, RSVPify, LLC, ScoreBig, SeatGeek, Inc., SEE Group Limited, Ticket Software LLC, Ticket Transfer, TicketIQ, LLC, Ticketmaster, TicketSmarter, TicketSwap B.V., TickPick LLC, Twickets Ltd., Viagogo AG, and Vivid Seats LLC.

Market Segmentation & Coverage

This research report categorizes the Secondary Tickets Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Offline Platform and Online Platform.
• Based on Pricing Model, market is studied across Auction-Based, Dynamic Pricing, and Fixed Pricing.
• Based on Application, market is studied across Concerts, Movies, Performing Arts, and Sports Events.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Surge in the number of music events and concerts globally
    • 5.1.1.2. Increasing consumer spending on sports & games worldwide
  • 5.1.2. Restraints
    • 5.1.2.1. High cost and issues around counterfeit tickets and fraudulent sellers of secondary tickets
  • 5.1.3. Opportunities
    • 5.1.3.1. Enhanced security features in secondary ticket platforms
    • 5.1.3.2. Growing usage of online platforms and mobile apps for ticket resales
  • 5.1.4. Challenges
    • 5.1.4.1. Stringent government regulations in economies
• 5.2. Market Segmentation Analysis
  • 5.2.1. Type: Burgeoning adoption of online platforms for secondary ticket sales
  • 5.2.2. Application: Evolving utilization of Secondary tickets for concert ticket purchase
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Secondary Tickets Market, by Type

• 6.1. Introduction
• 6.2. Offline Platform
• 6.3. Online Platform

7. Secondary Tickets Market, by Pricing Model

• 7.1. Introduction
• 7.2. Auction-Based
• 7.3. Dynamic Pricing
• 7.4. Fixed Pricing

8. Secondary Tickets Market, by Application

• 8.1. Introduction
• 8.2. Concerts
• 8.3. Movies
• 8.4. Performing Arts
• 8.5. Sports Events

9. Americas Secondary Tickets Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Secondary Tickets Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Secondary Tickets Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. Strategic Partnership Extended Between Kent State University and TicketSmarter
  • 12.3.2. MLB and StubHub Forge Strategic Renewal in Ticket Marketplaces
  • 12.3.3. TickPick and LA Galaxy Revolutionize Secondary Ticket Market
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Ace Ticket Worldwide, Inc.
• 2. AXS Group LLC
• 3. Citizen Ticket Ltd.
• 4. Coast To Coast Tickets LLC
• 5. CTS Eventim AG & Co. KGaA
• 6. Eventbrite, Inc.
• 7. Eventfrog AG
• 8. FEVER LABS, INC.
• 9. Gametime United, Inc.
• 10. LIVE NATION WORLDWIDE, INC.
• 11. Lyte, Inc.
• 12. PIA Corporation
• 13. RSVPify, LLC
• 14. ScoreBig
• 15. SeatGeek, Inc.
• 16. SEE Group Limited
• 17. Ticket Software LLC
• 18. Ticket Transfer
• 19. TicketIQ, LLC
• 20. Ticketmaster
• 21. TicketSmarter
• 22. TicketSwap B.V.
• 23. TickPick LLC
• 24. Twickets Ltd.
• 25. Viagogo AG
• 26. Vivid Seats LLC