コニャックの世界市場 (グレード別、流通チャネル別)：将来予測 (2025～2030年)

コニャック市場は2023年に42億8,000万米ドルと評価され、2024年には44億5,000万米ドルに達すると予測され、CAGR 4.08%で成長し、2030年には56億6,000万米ドルに達すると予測されています。

コニャック市場は、より広範なアルコール飲料セクターの下で、フランスのコニャック地域での生産と、地理的および生産に関する法律の厳格な遵守によって定義されます。V.S.、V.S.O.P.、X.O.などさまざまな等級があり、それぞれ消費者の嗜好に対応しています。この市場における文書化の必要性は、品質管理、世界の需要動向、消費者行動、競合情勢を監視する必要性から生じており、その結果、ブランドのポジショニング、マーケティング戦略、流通ネットワークに影響を与えます。コニャックの用途は、贅沢な消費、料理への使用、カクテルの重要な構成要素など多岐にわたり、最終用途はホテル、レストラン、バー、家庭での消費、特に祝祭シーズンの贈答品に及ぶ。市場の成長は、世界の可処分所得の増加、プレミアムスピリッツに対する消費者の志向の高まり、ガストロノミーとミクソロジー文化の拡大といった要因に大きく影響されています。しかし、アジア太平洋の新興市場や、ミレニアル世代とZ世代をターゲットにしたマーケティングなどの潜在的な機会は、ブランドのポジショニングを若返らせる可能性があります。こうした機会を捉えるための提言としては、デジタルマーケティングへの投資、ブランドのストーリーテリング、環境意識の高い若い消費者にアピールする上で重要な持続可能な実践などがあります。逆に、厳しい規制、アルコール製品への高い課税、健康への懸念といった制約が大きな課題となり、市場成長に影響を与えています。ウイスキーのような他のプレミアムスピリッツとの競合や、固有の経済的不確実性も、市場拡大の妨げとなる可能性があります。コニャック生産におけるイノベーションは、オーガニックバリエーションの導入、生産と品質管理におけるAIの活用、VRテイスティングによる顧客体験の強化などに焦点を当てることができます。調査は、消費者の味覚嗜好の理解や、効果的な年齢・市場セグメンテーションを掘り下げることができます。市場は本質的にダイナミックであり、規制政策、消費動向、イノベーションによって形成されるため、企業は成長と競争優位性を維持するために、機敏に変化を察知する必要があります。

市場力学：急速に進化するコニャック市場の主要市場インサイトを公開

コニャック市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 高級ブランドや伝統的ブランドへの関心の高まりと相まって、消費者の消費力の上昇
  • カクテル文化の復活と世界的成長
  • コニャックに対する戦略的キャンペーンや著名人の支持の拡大
• 市場抑制要因
  • コニャックに関連する高額な課税と潜在的な貿易障壁
• 市場機会
  • 斬新なフレーバー・バリエーションの開発による継続的な製品革新
  • eコマース・プラットフォームとデジタル・マーケティング・キャンペーンの普及
• 市場の課題
  • 他のスピリッツ・カテゴリーとの激しい競合

ポーターのファイブフォース：コニャック市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：コニャック市場における外部からの影響の把握

外部マクロ環境要因は、コニャック市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析コニャック市場における競合情勢の把握

コニャック市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスコニャック市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、コニャック市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨コニャック市場における成功への道筋を描く

コニャック市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

当レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1. 市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2. 市場の発展度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3. 市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4. 競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5. 製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報に基づいた意思決定を行う上で役立つ重要な質問にも回答しています：

1. 現在の市場規模と今後の成長予測は？

2. 最高の投資機会を提供する製品、セグメント、地域はどこか？

3. 市場を形成する主な技術動向と規制の影響とは？

4. 主要ベンダーの市場シェアと競合ポジションは？

5. ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序論

第2章 分析手法

第3章 エグゼクティブサマリー

第4章 市場概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 消費者の購買力の高まりと、高級ブランドや伝統ブランドへの関心の高まり
    • カクテル文化の復活と世界の成長
    • コニャックの戦略的キャンペーンと著名人の推薦を拡大
  • 抑制要因
    • コニャックに関連する高い課税と潜在的な貿易障壁
  • 機会
    • 新しいフレーバーのバリエーションの開発による継続的な製品革新
    • eコマースプラットフォームとデジタルマーケティングキャンペーンの広範な活用
  • 課題
    • 他の酒類カテゴリーとの激しい競合
• 市場セグメンテーション分析
  • 評価：高級な魅力と独占性により、超古いコニャックの採用が増加している
  • 配信チャネル：コニャックのオンライン配信チャネルでの配信範囲の拡大
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的要因
  • 経済的要因
  • 社会的要因
  • 技術的要因
  • 法的要因
  • 環境的要因

第6章 コニャック市場：グレード別

• X.X.O. (Extra Extra Old)
• X.O. (Extra Old)
• V.S. (Very Special)
• V.S.P.O. (Very Superior Old Pale)

第7章 コニャック市場：流通チャネル別

• オフライン
  • コンビニエンスストア
  • 酒屋
  • レストラン・バー
  • スーパーマーケット
• オンライン

第8章 南北アメリカのコニャック市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第9章 アジア太平洋のコニャック市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第10章 欧州・中東・アフリカのコニャック市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第11章 競合情勢

• 市場シェア分析 (2023年)
• FPNVポジショニングマトリックス (2023年)
• 競合シナリオ分析
  • ペルノ・リカールがメゾン・マーテルの限定コニャック2種を発売
  • イタリアのカンパリがクルボアジェを12億米ドルで買収へ
  • クルボアジェがミズナラの2番目のエクスプレッションを創り出す
• 戦略分析と提言

企業一覧

• ABK6 COGNAC
• Bacardi Limited
• Bache-Gabrielsen
• Beam Suntory by Suntory Holdings Ltd.
• Branded Spirits
• Campari Group
• Camus Cognac
• Cognac Chabasse.
• COGNAC FERRAND
• Cognac Frapin
• Cognac Maxime Trijol
• Courvoisier S.A.S.
• E. Remy Martin & Co
• J. Dupont Cognac
• Jas HENNESSY & Co
• Kelt Cognac
• Louis Royer SAS
• MARIE BRIZARD WINE & SPIRITS FRANCE
• Meukow Cognac
• OETTINGER DAVIDOFF AG
• Paul Giraud
• Pernod Ricard
• Sazerac Company Inc.
• Thomas Hine & Co.

LIST OF FIGURES

• FIGURE 1. COGNAC MARKET RESEARCH PROCESS
• FIGURE 2. COGNAC MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL COGNAC MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL COGNAC MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL COGNAC MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL COGNAC MARKET SIZE, BY GRADE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL COGNAC MARKET SIZE, BY GRADE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL COGNAC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL COGNAC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. AMERICAS COGNAC MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 11. AMERICAS COGNAC MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. UNITED STATES COGNAC MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 13. UNITED STATES COGNAC MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. ASIA-PACIFIC COGNAC MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. ASIA-PACIFIC COGNAC MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. EUROPE, MIDDLE EAST & AFRICA COGNAC MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. EUROPE, MIDDLE EAST & AFRICA COGNAC MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. COGNAC MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 19. COGNAC MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. COGNAC MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL COGNAC MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL COGNAC MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL COGNAC MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. COGNAC MARKET DYNAMICS
• TABLE 7. GLOBAL COGNAC MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL COGNAC MARKET SIZE, BY EXTRA EXTRA OLD, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL COGNAC MARKET SIZE, BY EXTRA OLD, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL COGNAC MARKET SIZE, BY VERY SPECIAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL COGNAC MARKET SIZE, BY VERY SUPERIOR OLD PALE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL COGNAC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL COGNAC MARKET SIZE, BY OFFLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL COGNAC MARKET SIZE, BY CONVENIENCE STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL COGNAC MARKET SIZE, BY LIQUOR STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL COGNAC MARKET SIZE, BY RESTAURANTS & BARS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL COGNAC MARKET SIZE, BY SUPERMARKETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL COGNAC MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL COGNAC MARKET SIZE, BY ONLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. AMERICAS COGNAC MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 21. AMERICAS COGNAC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS COGNAC MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 23. AMERICAS COGNAC MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 24. ARGENTINA COGNAC MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 25. ARGENTINA COGNAC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 26. ARGENTINA COGNAC MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 27. BRAZIL COGNAC MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 28. BRAZIL COGNAC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 29. BRAZIL COGNAC MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 30. CANADA COGNAC MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 31. CANADA COGNAC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 32. CANADA COGNAC MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 33. MEXICO COGNAC MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 34. MEXICO COGNAC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 35. MEXICO COGNAC MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 36. UNITED STATES COGNAC MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 37. UNITED STATES COGNAC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 38. UNITED STATES COGNAC MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 39. UNITED STATES COGNAC MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 40. ASIA-PACIFIC COGNAC MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 41. ASIA-PACIFIC COGNAC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 42. ASIA-PACIFIC COGNAC MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 43. ASIA-PACIFIC COGNAC MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 44. AUSTRALIA COGNAC MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 45. AUSTRALIA COGNAC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 46. AUSTRALIA COGNAC MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 47. CHINA COGNAC MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 48. CHINA COGNAC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 49. CHINA COGNAC MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 50. INDIA COGNAC MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 51. INDIA COGNAC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 52. INDIA COGNAC MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 53. INDONESIA COGNAC MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 54. INDONESIA COGNAC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 55. INDONESIA COGNAC MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 56. JAPAN COGNAC MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 57. JAPAN COGNAC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 58. JAPAN COGNAC MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 59. MALAYSIA COGNAC MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 60. MALAYSIA COGNAC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 61. MALAYSIA COGNAC MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 62. PHILIPPINES COGNAC MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 63. PHILIPPINES COGNAC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 64. PHILIPPINES COGNAC MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 65. SINGAPORE COGNAC MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 66. SINGAPORE COGNAC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 67. SINGAPORE COGNAC MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 68. SOUTH KOREA COGNAC MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 69. SOUTH KOREA COGNAC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 70. SOUTH KOREA COGNAC MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 71. TAIWAN COGNAC MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 72. TAIWAN COGNAC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 73. TAIWAN COGNAC MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 74. THAILAND COGNAC MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 75. THAILAND COGNAC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 76. THAILAND COGNAC MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 77. VIETNAM COGNAC MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 78. VIETNAM COGNAC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 79. VIETNAM COGNAC MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 80. EUROPE, MIDDLE EAST & AFRICA COGNAC MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 81. EUROPE, MIDDLE EAST & AFRICA COGNAC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 82. EUROPE, MIDDLE EAST & AFRICA COGNAC MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 83. EUROPE, MIDDLE EAST & AFRICA COGNAC MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 84. DENMARK COGNAC MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 85. DENMARK COGNAC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 86. DENMARK COGNAC MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 87. EGYPT COGNAC MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 88. EGYPT COGNAC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 89. EGYPT COGNAC MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 90. FINLAND COGNAC MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 91. FINLAND COGNAC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 92. FINLAND COGNAC MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 93. FRANCE COGNAC MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 94. FRANCE COGNAC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 95. FRANCE COGNAC MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 96. GERMANY COGNAC MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 97. GERMANY COGNAC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 98. GERMANY COGNAC MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 99. ISRAEL COGNAC MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 100. ISRAEL COGNAC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 101. ISRAEL COGNAC MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 102. ITALY COGNAC MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 103. ITALY COGNAC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 104. ITALY COGNAC MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 105. NETHERLANDS COGNAC MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 106. NETHERLANDS COGNAC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 107. NETHERLANDS COGNAC MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 108. NIGERIA COGNAC MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 109. NIGERIA COGNAC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 110. NIGERIA COGNAC MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 111. NORWAY COGNAC MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 112. NORWAY COGNAC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 113. NORWAY COGNAC MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 114. POLAND COGNAC MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 115. POLAND COGNAC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 116. POLAND COGNAC MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 117. QATAR COGNAC MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 118. QATAR COGNAC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 119. QATAR COGNAC MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 120. RUSSIA COGNAC MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 121. RUSSIA COGNAC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 122. RUSSIA COGNAC MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 123. SAUDI ARABIA COGNAC MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 124. SAUDI ARABIA COGNAC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 125. SAUDI ARABIA COGNAC MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 126. SOUTH AFRICA COGNAC MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 127. SOUTH AFRICA COGNAC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 128. SOUTH AFRICA COGNAC MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 129. SPAIN COGNAC MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 130. SPAIN COGNAC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 131. SPAIN COGNAC MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 132. SWEDEN COGNAC MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 133. SWEDEN COGNAC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 134. SWEDEN COGNAC MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 135. SWITZERLAND COGNAC MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 136. SWITZERLAND COGNAC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 137. SWITZERLAND COGNAC MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 138. TURKEY COGNAC MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 139. TURKEY COGNAC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 140. TURKEY COGNAC MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 141. UNITED ARAB EMIRATES COGNAC MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 142. UNITED ARAB EMIRATES COGNAC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 143. UNITED ARAB EMIRATES COGNAC MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 144. UNITED KINGDOM COGNAC MARKET SIZE, BY GRADE, 2018-2030 (USD MILLION)
• TABLE 145. UNITED KINGDOM COGNAC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 146. UNITED KINGDOM COGNAC MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 147. COGNAC MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 148. COGNAC MARKET, FPNV POSITIONING MATRIX, 2023

The Cognac Market was valued at USD 4.28 billion in 2023, expected to reach USD 4.45 billion in 2024, and is projected to grow at a CAGR of 4.08%, to USD 5.66 billion by 2030.

The cognac market, under the broader alcoholic beverages sector, is defined by its production in the Cognac region of France and its strict adherence to geographical and production laws. It involves various grades like V.S., V.S.O.P., and X.O., each catering to different consumer preferences. The necessity for documentation in this market stems from the need to monitor quality control, global demand trends, consumer behavior, and competitive landscape, which in turn influences brand positioning, marketing strategies, and distribution networks. Applications of cognac span from luxury consumption, culinary use, to being a key component in cocktails, while its end-use extends to hotels, restaurants, bars, home consumption, and gifting, particularly during festive seasons. Market growth is influenced significantly by factors such as the rise in global disposable incomes, increasing consumer inclination towards premium spirits, and the swelling gastronomy and mixology culture. However, potential opportunities such as emerging markets in Asia-Pacific and targeted marketing toward millennials and Gen Z could rejuvenate brand positioning. Recommendations to capture these opportunities include investing in digital marketing, brand storytelling, and sustainable practices, crucial in appealing to eco-conscious young consumers. Conversely, limitations such as stringent regulations, high taxation on alcoholic products, and health concerns pose significant challenges, thereby affecting market growth. Competition from other premium spirits like whiskey and inherent economic uncertainties can also impede expansion. Innovations in cognac production could focus on introducing organic variants, leveraging AI in production and quality control, or enhancing customer experiences through virtual reality tastings. Research can delve into understanding consumer taste preferences and effective age and market segmentation. The market is inherently dynamic, shaped by regulatory policies, consumer trends, and innovations, requiring businesses to be agile and perceptive to shifts in order to maintain growth and competitive advantage.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Cognac Market

The Cognac Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising consumer spending power, coupled with a growing interest in luxury and heritage brands
  • Resurgence and global growth of cocktail culture
  • Growing strategic campaigns and celebrity endorsements for cognac
• Market Restraints
  • High taxation and potential trade barriers associated with cognac
• Market Opportunities
  • Ongoing product innovations with the development of novel flavored variants
  • Extensive use of e-commerce platforms and digital marketing campaigns
• Market Challenges
  • Intense competition from other spirit categories

Porter's Five Forces: A Strategic Tool for Navigating the Cognac Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Cognac Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Cognac Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Cognac Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Cognac Market

A detailed market share analysis in the Cognac Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Cognac Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Cognac Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Cognac Market

A strategic analysis of the Cognac Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Cognac Market, highlighting leading vendors and their innovative profiles. These include ABK6 COGNAC, Bacardi Limited, Bache-Gabrielsen, Beam Suntory by Suntory Holdings Ltd., Branded Spirits, Campari Group, Camus Cognac, Cognac Chabasse., COGNAC FERRAND, Cognac Frapin, Cognac Maxime Trijol, Courvoisier S.A.S., E. Remy Martin & Co, J. Dupont Cognac, Jas HENNESSY & Co, Kelt Cognac, Louis Royer SAS, MARIE BRIZARD WINE & SPIRITS FRANCE, Meukow Cognac, OETTINGER DAVIDOFF AG, Paul Giraud, Pernod Ricard, Sazerac Company Inc., and Thomas Hine & Co..

Market Segmentation & Coverage

This research report categorizes the Cognac Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Grade, market is studied across Extra Extra Old, Extra Old, Very Special, and Very Superior Old Pale.
• Based on Distribution Channel, market is studied across Offline and Online. The Offline is further studied across Convenience Stores, Liquor Stores, Restaurants & Bars, and Supermarkets.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising consumer spending power, coupled with a growing interest in luxury and heritage brands
    • 5.1.1.2. Resurgence and global growth of cocktail culture
    • 5.1.1.3. Growing strategic campaigns and celebrity endorsements for cognac
  • 5.1.2. Restraints
    • 5.1.2.1. High taxation and potential trade barriers associated with cognac
  • 5.1.3. Opportunities
    • 5.1.3.1. Ongoing product innovations with the development of novel flavored variants
    • 5.1.3.2. Extensive use of e-commerce platforms and digital marketing campaigns
  • 5.1.4. Challenges
    • 5.1.4.1. Intense competition from other spirit categories
• 5.2. Market Segmentation Analysis
  • 5.2.1. Grade: Increasing adoption of extra old cognac owing to its high-end appeal and exclusivity
  • 5.2.2. Distribution Channel: Widening availability of cognac on online distribution channels
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Cognac Market, by Grade

• 6.1. Introduction
• 6.2. Extra Extra Old
• 6.3. Extra Old
• 6.4. Very Special
• 6.5. Very Superior Old Pale

7. Cognac Market, by Distribution Channel

• 7.1. Introduction
• 7.2. Offline
  • 7.2.1. Convenience Stores
  • 7.2.2. Liquor Stores
  • 7.2.3. Restaurants & Bars
  • 7.2.4. Supermarkets
• 7.3. Online

8. Americas Cognac Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Cognac Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Cognac Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
  • 11.3.1. Pernod Ricard Launched Two Limited-Edition Cognacs from Maison Martell
  • 11.3.2. Italy's Campari to Buy Courvoisier Cognac In Usd 1.2 Billion Deal
  • 11.3.3. Courvoisier Creates Second Mizunara Expression
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. ABK6 COGNAC
• 2. Bacardi Limited
• 3. Bache-Gabrielsen
• 4. Beam Suntory by Suntory Holdings Ltd.
• 5. Branded Spirits
• 6. Campari Group
• 7. Camus Cognac
• 8. Cognac Chabasse.
• 9. COGNAC FERRAND
• 10. Cognac Frapin
• 11. Cognac Maxime Trijol
• 12. Courvoisier S.A.S.
• 13. E. Remy Martin & Co
• 14. J. Dupont Cognac
• 15. Jas HENNESSY & Co
• 16. Kelt Cognac
• 17. Louis Royer SAS
• 18. MARIE BRIZARD WINE & SPIRITS FRANCE
• 19. Meukow Cognac
• 20. OETTINGER DAVIDOFF AG
• 21. Paul Giraud
• 22. Pernod Ricard
• 23. Sazerac Company Inc.
• 24. Thomas Hine & Co.