リップケア製品市場：製品別、流通チャネル別-2025-2030年の世界予測

リップケア製品市場の2023年の市場規模は21億3,000万米ドルで、2024年には22億6,000万米ドルに達すると予測され、CAGR 5.93％で成長し、2030年には31億9,000万米ドルに達すると予測されています。

リップケア製品市場には、リップクリーム、口紅、グロス、リップスクラブなど、唇の保護、保湿、見た目の改善を目的とした幅広いソリューションが含まれます。個人の衛生と外見に対する消費者の関心の高まりが、UVカットやオーガニック製品に対する意識の高まりと並んで、リップケア市場の成長を必要としています。リップケア市場は、女性だけでなく男性からの需要も増えており、その用途はさまざまな層に広がっています。製品は乾燥、ひび割れ、変色を防ぐために使用され、特に厳しい気象条件下では欠かせないものとなっています。最終用途分野には、主に小売消費者、美容サロン、スパが含まれます。市場成長に影響を与える主な要因としては、オーガニックやヴィーガン製品などの製品処方の革新、消費者の関心を高めることができる独創的なパッケージングなどが挙げられます。デジタル重視の若年層を取り込むためのデジタル・マーケティング戦略には大きな可能性があり、ソーシャルメディア・プラットフォーム上のインフルエンサーを活用して製品のリーチを拡大することもできます。さらに、持続可能性への動向は、環境にやさしいパッケージングや生分解性製品の開発にもチャンスをもたらします。しかし、激しい競合、製品の差別化、定期的に変化する消費者の嗜好といった課題がハードルとなっています。さらに、規制基準が世界的に異なるため、複数の地域の企業の市場参入と成長が複雑になっています。革新的な分野としては、SPF配合のティンテッドバームなど、スキンケア効果と美容効果を併せ持つ多機能性の研究が挙げられます。さらに、長時間持続する保湿に特化した処方の進歩は、消費者の一般的な需要に対応することができます。市場の競争は激しく、ダイナミックであるため、継続的なイノベーションと新たな動向への迅速な適応が求められます。成功するためには、企業は研究開発に投資し、持続可能で倫理的な慣行を優先し、データ分析とAIを市場戦略に活用すべきです。また、特定の気候や文化に合わせた製品など、ニッチなセグメントを開発することも、成長と差別化の機会となります。

市場力学：急速に進化するリップケア製品市場の主要市場インサイトを公開

リップケア製品市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 都市化の進展と高品質のパーソナルケア製品に対する需要の高まり
  • リップクリームの高い普及率
  • eコマースによる購入の増加
• 市場抑制要因
  • アレルギー反応、汚染・感染リスク
• 市場機会
  • ソーシャルメディアによる影響力と市場の拡大
  • リップケア製品に基づくオーガニックや様々なフレーバーのイントロダクション
• 市場の課題
  • 自然療法や偽造品の入手可能性

ポーターのファイブフォース：リップケア製品市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：リップケア製品市場における外部からの影響の把握

外部マクロ環境要因は、リップケア製品市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析リップケア製品市場における競合情勢の把握

リップケア製品市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスリップケア製品市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、リップケア製品市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨リップケア製品市場における成功への道筋を描く

リップケア製品市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 都市化の進展と高品質のパーソナルケア製品の需要
    • リップクリームの採用率の高さ
    • eコマースによる購入の増加
  • 抑制要因
    • アレルギー反応および汚染や感染のリスク
  • 機会
    • ソーシャルメディアを通じて影響力と市場を拡大
    • オーガニックや様々なフレーバーをベースにしたリップケア製品のイントロダクション
  • 課題
    • 自然療法と偽造品の入手可能性
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 リップケア製品市場：製品別

• リップクリーム
• リップスクラブ

第7章 リップケア製品市場：流通チャネル別

• ハイパーマーケットとスーパーマーケット
• オンライン
• 薬局・ドラッグストア
• 専門店

第8章 南北アメリカのリップケア製品市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第9章 アジア太平洋地域のリップケア製品市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第10章 欧州・中東・アフリカのリップケア製品市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第11章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Avon Products, Inc.
• Beiersdorf AG
• Carma Labs, Inc.
• EOS Products, LLC
• Johnson and Johnson Services, Inc.
• Kao Corporation
• L'Occitane International SA
• L'Oreal SA
• Natura & Co
• Revlon, Inc.
• Shiseido Co.Ltd
• The Colgate-Palmolive Company
• The Estee Lauder Companies, Inc.
• The Procter & Gamble Company
• Unilever N.V.

LIST OF FIGURES

• FIGURE 1. LIP CARE PRODUCTS MARKET RESEARCH PROCESS
• FIGURE 2. LIP CARE PRODUCTS MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL LIP CARE PRODUCTS MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL LIP CARE PRODUCTS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL LIP CARE PRODUCTS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL LIP CARE PRODUCTS MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL LIP CARE PRODUCTS MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL LIP CARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL LIP CARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. AMERICAS LIP CARE PRODUCTS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 11. AMERICAS LIP CARE PRODUCTS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. UNITED STATES LIP CARE PRODUCTS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 13. UNITED STATES LIP CARE PRODUCTS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. ASIA-PACIFIC LIP CARE PRODUCTS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. ASIA-PACIFIC LIP CARE PRODUCTS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. EUROPE, MIDDLE EAST & AFRICA LIP CARE PRODUCTS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. EUROPE, MIDDLE EAST & AFRICA LIP CARE PRODUCTS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. LIP CARE PRODUCTS MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 19. LIP CARE PRODUCTS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. LIP CARE PRODUCTS MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL LIP CARE PRODUCTS MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL LIP CARE PRODUCTS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL LIP CARE PRODUCTS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. LIP CARE PRODUCTS MARKET DYNAMICS
• TABLE 7. GLOBAL LIP CARE PRODUCTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL LIP CARE PRODUCTS MARKET SIZE, BY LIP BALM, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL LIP CARE PRODUCTS MARKET SIZE, BY LIP SCRUB, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL LIP CARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL LIP CARE PRODUCTS MARKET SIZE, BY HYPERMARKETS & SUPERMARKETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL LIP CARE PRODUCTS MARKET SIZE, BY ONLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL LIP CARE PRODUCTS MARKET SIZE, BY PHARMACY & DRUG STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL LIP CARE PRODUCTS MARKET SIZE, BY SPECIALTY STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. AMERICAS LIP CARE PRODUCTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 16. AMERICAS LIP CARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 17. AMERICAS LIP CARE PRODUCTS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 18. ARGENTINA LIP CARE PRODUCTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 19. ARGENTINA LIP CARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 20. BRAZIL LIP CARE PRODUCTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 21. BRAZIL LIP CARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 22. CANADA LIP CARE PRODUCTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 23. CANADA LIP CARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 24. MEXICO LIP CARE PRODUCTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 25. MEXICO LIP CARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 26. UNITED STATES LIP CARE PRODUCTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 27. UNITED STATES LIP CARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 28. UNITED STATES LIP CARE PRODUCTS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 29. ASIA-PACIFIC LIP CARE PRODUCTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 30. ASIA-PACIFIC LIP CARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 31. ASIA-PACIFIC LIP CARE PRODUCTS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 32. AUSTRALIA LIP CARE PRODUCTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 33. AUSTRALIA LIP CARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 34. CHINA LIP CARE PRODUCTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 35. CHINA LIP CARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 36. INDIA LIP CARE PRODUCTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 37. INDIA LIP CARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 38. INDONESIA LIP CARE PRODUCTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 39. INDONESIA LIP CARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 40. JAPAN LIP CARE PRODUCTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 41. JAPAN LIP CARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 42. MALAYSIA LIP CARE PRODUCTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 43. MALAYSIA LIP CARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 44. PHILIPPINES LIP CARE PRODUCTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 45. PHILIPPINES LIP CARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 46. SINGAPORE LIP CARE PRODUCTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 47. SINGAPORE LIP CARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 48. SOUTH KOREA LIP CARE PRODUCTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 49. SOUTH KOREA LIP CARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 50. TAIWAN LIP CARE PRODUCTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 51. TAIWAN LIP CARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 52. THAILAND LIP CARE PRODUCTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 53. THAILAND LIP CARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 54. VIETNAM LIP CARE PRODUCTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 55. VIETNAM LIP CARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 56. EUROPE, MIDDLE EAST & AFRICA LIP CARE PRODUCTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 57. EUROPE, MIDDLE EAST & AFRICA LIP CARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 58. EUROPE, MIDDLE EAST & AFRICA LIP CARE PRODUCTS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 59. DENMARK LIP CARE PRODUCTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 60. DENMARK LIP CARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 61. EGYPT LIP CARE PRODUCTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 62. EGYPT LIP CARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 63. FINLAND LIP CARE PRODUCTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 64. FINLAND LIP CARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 65. FRANCE LIP CARE PRODUCTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 66. FRANCE LIP CARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 67. GERMANY LIP CARE PRODUCTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 68. GERMANY LIP CARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 69. ISRAEL LIP CARE PRODUCTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 70. ISRAEL LIP CARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 71. ITALY LIP CARE PRODUCTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 72. ITALY LIP CARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 73. NETHERLANDS LIP CARE PRODUCTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 74. NETHERLANDS LIP CARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 75. NIGERIA LIP CARE PRODUCTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 76. NIGERIA LIP CARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 77. NORWAY LIP CARE PRODUCTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 78. NORWAY LIP CARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 79. POLAND LIP CARE PRODUCTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 80. POLAND LIP CARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 81. QATAR LIP CARE PRODUCTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 82. QATAR LIP CARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 83. RUSSIA LIP CARE PRODUCTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 84. RUSSIA LIP CARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 85. SAUDI ARABIA LIP CARE PRODUCTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 86. SAUDI ARABIA LIP CARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 87. SOUTH AFRICA LIP CARE PRODUCTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 88. SOUTH AFRICA LIP CARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 89. SPAIN LIP CARE PRODUCTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 90. SPAIN LIP CARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 91. SWEDEN LIP CARE PRODUCTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 92. SWEDEN LIP CARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 93. SWITZERLAND LIP CARE PRODUCTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 94. SWITZERLAND LIP CARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 95. TURKEY LIP CARE PRODUCTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 96. TURKEY LIP CARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 97. UNITED ARAB EMIRATES LIP CARE PRODUCTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 98. UNITED ARAB EMIRATES LIP CARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 99. UNITED KINGDOM LIP CARE PRODUCTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 100. UNITED KINGDOM LIP CARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 101. LIP CARE PRODUCTS MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 102. LIP CARE PRODUCTS MARKET, FPNV POSITIONING MATRIX, 2023

The Lip Care Products Market was valued at USD 2.13 billion in 2023, expected to reach USD 2.26 billion in 2024, and is projected to grow at a CAGR of 5.93%, to USD 3.19 billion by 2030.

The lip care products market encompasses a wide range of solutions designed to protect, moisturize, and enhance the appearance of lips, including lip balms, lipsticks, glosses, and lip scrubs. The rising consumer focus on personal hygiene and appearance is necessitating growth in the lip care market, alongside increasing awareness about UV protection and organic products. The application scope spans across various demographics with increased demand from both women and men. Products are used for preventing dryness, cracking, and discoloration, making them essential, particularly in harsh weather conditions. The end-use sectors primarily include retail consumers, beauty salons, and spas. Key factors influencing market growth include innovation in product formulation, such as organic and vegan products, and creative packaging, which can increase consumer interest. There is significant potential in digital marketing strategies to tap into the digitally-focused younger population, along with utilizing influencers on social media platforms to expand product reach. Moreover, the trend toward sustainability presents opportunities in eco-friendly packaging and biodegradable product development. However, challenges such as intense competition, product differentiation, and regularly changing consumer preferences present hurdles. Additionally, regulatory standards vary globally, complicating market entry and growth for companies in multiple regions. Innovation areas include research into multifunctional lip care products that combine skincare benefits with aesthetic enhancements, such as tinted balms with SPF. Moreover, advancements in long-lasting and hydration-focused formulas can address prevalent consumer demands. The nature of the market is highly competitive and dynamic, demanding continuous innovation and quick adaptation to new trends. To succeed, companies should invest in R&D, prioritize sustainable and ethical practices, and harness data analytics and AI for market strategies. Developing niche segments, like products tailored for specific climates or cultures, can also provide opportunities for growth and differentiation.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Lip Care Products Market

The Lip Care Products Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing urbanization and demand for quality personal care products
  • High adoption of lip balm
  • Increasing purchase through e-commerce
• Market Restraints
  • Allergic reaction and risk of contamination or infection
• Market Opportunities
  • Increasing influence and market through social media
  • Introduction of organic and various flavors based lip care products
• Market Challenges
  • Availability of natural remedies and counterfeit products

Porter's Five Forces: A Strategic Tool for Navigating the Lip Care Products Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Lip Care Products Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Lip Care Products Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Lip Care Products Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Lip Care Products Market

A detailed market share analysis in the Lip Care Products Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Lip Care Products Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Lip Care Products Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Lip Care Products Market

A strategic analysis of the Lip Care Products Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Lip Care Products Market, highlighting leading vendors and their innovative profiles. These include Avon Products, Inc., Beiersdorf AG, Carma Labs, Inc., EOS Products, LLC, Johnson and Johnson Services, Inc., Kao Corporation, L'Occitane International SA, L'Oreal SA, Natura & Co, Revlon, Inc., Shiseido Co.Ltd, The Colgate-Palmolive Company, The Estee Lauder Companies, Inc., The Procter & Gamble Company, and Unilever N.V..

Market Segmentation & Coverage

This research report categorizes the Lip Care Products Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Lip Balm and Lip Scrub.
• Based on Distribution Channel, market is studied across Hypermarkets & Supermarkets, Online, Pharmacy & Drug Stores, and Specialty Stores.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing urbanization and demand for quality personal care products
    • 5.1.1.2. High adoption of lip balm
    • 5.1.1.3. Increasing purchase through e-commerce
  • 5.1.2. Restraints
    • 5.1.2.1. Allergic reaction and risk of contamination or infection
  • 5.1.3. Opportunities
    • 5.1.3.1. Increasing influence and market through social media
    • 5.1.3.2. Introduction of organic and various flavors based lip care products
  • 5.1.4. Challenges
    • 5.1.4.1. Availability of natural remedies and counterfeit products
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Lip Care Products Market, by Product

• 6.1. Introduction
• 6.2. Lip Balm
• 6.3. Lip Scrub

7. Lip Care Products Market, by Distribution Channel

• 7.1. Introduction
• 7.2. Hypermarkets & Supermarkets
• 7.3. Online
• 7.4. Pharmacy & Drug Stores
• 7.5. Specialty Stores

8. Americas Lip Care Products Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Lip Care Products Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Lip Care Products Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Avon Products, Inc.
• 2. Beiersdorf AG
• 3. Carma Labs, Inc.
• 4. EOS Products, LLC
• 5. Johnson and Johnson Services, Inc.
• 6. Kao Corporation
• 7. L'Occitane International SA
• 8. L'Oreal SA
• 9. Natura & Co
• 10. Revlon, Inc.
• 11. Shiseido Co.Ltd
• 12. The Colgate-Palmolive Company
• 13. The Estee Lauder Companies, Inc.
• 14. The Procter & Gamble Company
• 15. Unilever N.V.