タラゴン市場：製品・流通別-2025～2030年世界予測

タラゴン市場は、2023年に3億1,485万米ドルと評価され、2024年には3億4,065万米ドルに達すると予測され、CAGR 8.59%で成長し、2030年には5億6,063万米ドルに達すると予測されています。

タラゴンは、独特の風味で知られる人気のハーブで、料理、特にフランス料理や鶏肉、魚、野菜の調味料への応用により、主に料理セグメントに影響を与えています。このハーブは食品メーカーやホスピタリティ産業にとって不可欠であり、風味のプロファイルを高め、レシピの信憑性を維持するために継続的な入手の必要性を強調しています。最終用途は、飲食品産業、自然療法、急成長するオーガニックパーソナルケアセグメントにまで及び、需要を牽引しています。主要市場洞察によると、有機・天然材料に対する消費者の嗜好の高まりが、市場成長を促進する重要な要因となっています。さらに、健康に対する意識の高まりは、抗酸化作用や健康増進作用で高く評価されているタラゴンのようなハーブを栄養補助食品や機能性食品に組み込むことを奨励しています。しかし、タラゴンの栽培に適した地域が限られていることや、気候条件によって供給が不安定になる可能性があることなどの課題が、市場拡大の妨げになる可能性があります。タラゴンの健康効果に関する消費者教育が進むことで、市場が拡大する可能性があり、ウェルネスや栄養補助食品セグメントでの製品イノベーションに拍車がかかる可能性があります。さらに、収穫量と品質を向上させるためのサステイナブル栽培方法や新しい抽出方法の調査と多様化は、競合をもたらす可能性があります。タラゴンの活性化合物濃度を高めるためにバイオテクノロジーの応用の進歩を取り入れることは、付加価値の高い製品の開発につながる可能性があります。市場の競争は激しく、品質と新規用途による差別化が常に課題となっています。綿密な市場調査、持続可能性に焦点を当てた実践、強固なサプライチェーン戦略に投資する企業は、タラゴンに関連する固有の栽培と供給の課題を軽減しながら、成長機会を効果的に活用することができます。この戦略は、このニッチでありながら有望な市場において、大きな優位性を確立する可能性があります。

市場力学：急速に進化するタラゴン市場の主要市場洞察を公開

タラゴン市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネス機会の獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 栄養価が高く風味豊かな成分の人気上昇
  • マルチハーブ配合とハーブの健康効果に対する消費者の認識
  • 飲食品産業と多国籍料理レストランの成長
• 市場抑制要因
  • タラゴン製品製造のための原料サプライヤーの少なさ
• 市場機会
  • タラゴン植物と製品に関する研究開発
  • オンライン小売とeコマースの急速な浸透
• 市場課題
  • 生産に伴う複雑さ

ポーターのファイブフォース：タラゴン市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォースフレームワークは、企業の競合を評価し、戦略的機会を探るための明確な手法を記載しています。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これら洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：タラゴン市場における外部からの影響の把握

外部マクロ環境要因は、タラゴン市場の業績力学を形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を記載しています。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析：タラゴン市場における競合情勢の把握

タラゴン市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、セグメント化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニングマトリックス：タラゴン市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、タラゴン市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨：タラゴン市場における成功への道筋を描く

タラゴン市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネス機会を活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目セグメントを網羅した市場の包括的な分析を提供しています。

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力を評価します。

2.市場の開拓度：新興市場における成長機会を特定し、既存セグメントにおける拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを記載しています。

3.市場の多様化：最近の製品発売、未開拓の地域、産業の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発とイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています。

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、地域はどこか？

3.市場を形成する主要技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 栄養価が高く風味豊かな食材の人気が高まっている
    • マルチハーブ配合とハーブの健康効果に関する消費者の認識
    • 飲食品産業と多国籍料理レストランの成長
  • 抑制要因
    • タラゴン製品製造のための原料サプライヤーの数が減少
  • 機会
    • タラゴン植物や製品に関する研究開発
    • オンライン小売とeコマースサイトの急速な普及
  • 課題
    • 生産に伴う複雑さ
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治
  • 経済
  • 社会
  • 技術
  • 法律
  • 環境

第6章 タラゴン市場：製品別

• イントロダクション
• ペースト&タラゴンオイル
• タラゴン調味料

第7章 タラゴン市場：流通別

• イントロダクション
• オフライン
• オンライン

第8章 南北アメリカのタラゴン市場

• イントロダクション
• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第9章 アジア太平洋のタラゴン市場

• イントロダクション
• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第10章 欧州・中東・アフリカのタラゴン市場

• イントロダクション
• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第11章 競合情勢

• 市場シェア分析、2023年
• FPNVポジショニングマトリックス、2023年
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Absolute Essential
• Alabama Essential Oil Company
• Badia Spices, Inc.
• Berje Inc.
• Deepthi Foods and Formulations
• ERNESTO VENTOS S.A.
• Frontier Cooperative
• India Aroma Oils and Company
• McCormick & Company, Incorporated
• Mountain Rose Herbs
• Perfect Flavours
• Sauer Brands, Inc.
• The Good Scents Company
• The MANE Group
• Young Living Essential Oils, LC

LIST OF FIGURES

• FIGURE 1. TARRAGON MARKET RESEARCH PROCESS
• FIGURE 2. TARRAGON MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL TARRAGON MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL TARRAGON MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL TARRAGON MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL TARRAGON MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL TARRAGON MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL TARRAGON MARKET SIZE, BY DISTRIBUTION, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL TARRAGON MARKET SIZE, BY DISTRIBUTION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. AMERICAS TARRAGON MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 11. AMERICAS TARRAGON MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. UNITED STATES TARRAGON MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 13. UNITED STATES TARRAGON MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. ASIA-PACIFIC TARRAGON MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. ASIA-PACIFIC TARRAGON MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. EUROPE, MIDDLE EAST & AFRICA TARRAGON MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. EUROPE, MIDDLE EAST & AFRICA TARRAGON MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. TARRAGON MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 19. TARRAGON MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. TARRAGON MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL TARRAGON MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL TARRAGON MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL TARRAGON MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. TARRAGON MARKET DYNAMICS
• TABLE 7. GLOBAL TARRAGON MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL TARRAGON MARKET SIZE, BY PASTE & TARRAGON OIL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL TARRAGON MARKET SIZE, BY TARRAGON SEASONING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL TARRAGON MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL TARRAGON MARKET SIZE, BY OFFLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL TARRAGON MARKET SIZE, BY ONLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. AMERICAS TARRAGON MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 14. AMERICAS TARRAGON MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 15. AMERICAS TARRAGON MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 16. ARGENTINA TARRAGON MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 17. ARGENTINA TARRAGON MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 18. BRAZIL TARRAGON MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 19. BRAZIL TARRAGON MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 20. CANADA TARRAGON MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 21. CANADA TARRAGON MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 22. MEXICO TARRAGON MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 23. MEXICO TARRAGON MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 24. UNITED STATES TARRAGON MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 25. UNITED STATES TARRAGON MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 26. UNITED STATES TARRAGON MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 27. ASIA-PACIFIC TARRAGON MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 28. ASIA-PACIFIC TARRAGON MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 29. ASIA-PACIFIC TARRAGON MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 30. AUSTRALIA TARRAGON MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 31. AUSTRALIA TARRAGON MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 32. CHINA TARRAGON MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 33. CHINA TARRAGON MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 34. INDIA TARRAGON MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 35. INDIA TARRAGON MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 36. INDONESIA TARRAGON MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 37. INDONESIA TARRAGON MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 38. JAPAN TARRAGON MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 39. JAPAN TARRAGON MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 40. MALAYSIA TARRAGON MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 41. MALAYSIA TARRAGON MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 42. PHILIPPINES TARRAGON MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 43. PHILIPPINES TARRAGON MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 44. SINGAPORE TARRAGON MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 45. SINGAPORE TARRAGON MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 46. SOUTH KOREA TARRAGON MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 47. SOUTH KOREA TARRAGON MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 48. TAIWAN TARRAGON MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 49. TAIWAN TARRAGON MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 50. THAILAND TARRAGON MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 51. THAILAND TARRAGON MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 52. VIETNAM TARRAGON MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 53. VIETNAM TARRAGON MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 54. EUROPE, MIDDLE EAST & AFRICA TARRAGON MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 55. EUROPE, MIDDLE EAST & AFRICA TARRAGON MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 56. EUROPE, MIDDLE EAST & AFRICA TARRAGON MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 57. DENMARK TARRAGON MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 58. DENMARK TARRAGON MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 59. EGYPT TARRAGON MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 60. EGYPT TARRAGON MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 61. FINLAND TARRAGON MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 62. FINLAND TARRAGON MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 63. FRANCE TARRAGON MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 64. FRANCE TARRAGON MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 65. GERMANY TARRAGON MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 66. GERMANY TARRAGON MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 67. ISRAEL TARRAGON MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 68. ISRAEL TARRAGON MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 69. ITALY TARRAGON MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 70. ITALY TARRAGON MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 71. NETHERLANDS TARRAGON MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 72. NETHERLANDS TARRAGON MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 73. NIGERIA TARRAGON MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 74. NIGERIA TARRAGON MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 75. NORWAY TARRAGON MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 76. NORWAY TARRAGON MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 77. POLAND TARRAGON MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 78. POLAND TARRAGON MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 79. QATAR TARRAGON MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 80. QATAR TARRAGON MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 81. RUSSIA TARRAGON MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 82. RUSSIA TARRAGON MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 83. SAUDI ARABIA TARRAGON MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 84. SAUDI ARABIA TARRAGON MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 85. SOUTH AFRICA TARRAGON MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 86. SOUTH AFRICA TARRAGON MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 87. SPAIN TARRAGON MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 88. SPAIN TARRAGON MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 89. SWEDEN TARRAGON MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 90. SWEDEN TARRAGON MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 91. SWITZERLAND TARRAGON MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 92. SWITZERLAND TARRAGON MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 93. TURKEY TARRAGON MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 94. TURKEY TARRAGON MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 95. UNITED ARAB EMIRATES TARRAGON MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 96. UNITED ARAB EMIRATES TARRAGON MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 97. UNITED KINGDOM TARRAGON MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 98. UNITED KINGDOM TARRAGON MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 99. TARRAGON MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 100. TARRAGON MARKET, FPNV POSITIONING MATRIX, 2023

The Tarragon Market was valued at USD 314.85 million in 2023, expected to reach USD 340.65 million in 2024, and is projected to grow at a CAGR of 8.59%, to USD 560.63 million by 2030.

Tarragon, a popular herb known for its distinctive flavor, primarily influences the culinary sector due to its application in cuisine, particularly in French cooking and seasoning for poultry, fish, and vegetables. This herb is essential for food manufacturers and the hospitality industry, emphasizing the necessity of its continual availability to enhance flavor profiles and maintain authenticity in recipes. The end-use scope extends to the food and beverage industry, natural remedies, and the burgeoning organic personal care sector, driving demand. Key market insights reveal that the growing consumer preference for organic and natural ingredients is a significant factor driving its market growth. Additionally, the rise in health awareness encourages the integration of herbs like tarragon, acclaimed for their antioxidant and health-boosting properties, into dietary supplements and functional foods. However, challenges like the limited geographical areas suitable for tarragon cultivation and potential volatility in supply due to climate conditions could hinder market expansion. There's a potential opportunity in broadening the market through increased consumer education on tarragon's health benefits, which may spur product innovation in wellness and nutraceutical segments. Moreover, research and diversification into sustainable cultivation practices and novel extraction methods to improve yield and quality can provide a competitive edge. Embracing advancements in biotechnological applications to enhance tarragon's active compound concentration could lead to the development of value-added products. The market's nature is competitive, with a continuous challenge to differentiate through quality and novel applications. Companies investing in in-depth market research, sustainability-focused practices, and robust supply chain strategies can effectively leverage growth opportunities while mitigating the inherent cultivation and supply challenges associated with tarragon. This strategy could establish a significant advantage in this niche yet promising market.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Tarragon Market

The Tarragon Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising popularity of nutrient and flavor rich ingredients
  • Consumer awareness of multi-herb formula and health benefits of herbs
  • Growth in food & beverage industry and multi-cuisine dining
• Market Restraints
  • Less number of raw materials suppliers for tarragon product manufacturing
• Market Opportunities
  • Research & development regarding tarragon plant and products
  • Rapid penetration of online retailing and e-commerce sites
• Market Challenges
  • Complexity associated with production

Porter's Five Forces: A Strategic Tool for Navigating the Tarragon Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Tarragon Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Tarragon Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Tarragon Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Tarragon Market

A detailed market share analysis in the Tarragon Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Tarragon Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Tarragon Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Tarragon Market

A strategic analysis of the Tarragon Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Tarragon Market, highlighting leading vendors and their innovative profiles. These include Absolute Essential, Alabama Essential Oil Company, Badia Spices, Inc., Berje Inc., Deepthi Foods and Formulations, ERNESTO VENTOS S.A., Frontier Cooperative, India Aroma Oils and Company, McCormick & Company, Incorporated, Mountain Rose Herbs, Perfect Flavours, Sauer Brands, Inc., The Good Scents Company, The MANE Group, and Young Living Essential Oils, LC.

Market Segmentation & Coverage

This research report categorizes the Tarragon Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Paste & Tarragon Oil and Tarragon Seasoning.
• Based on Distribution, market is studied across Offline and Online.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising popularity of nutrient and flavor rich ingredients
    • 5.1.1.2. Consumer awareness of multi-herb formula and health benefits of herbs
    • 5.1.1.3. Growth in food & beverage industry and multi-cuisine dining
  • 5.1.2. Restraints
    • 5.1.2.1. Less number of raw materials suppliers for tarragon product manufacturing
  • 5.1.3. Opportunities
    • 5.1.3.1. Research & development regarding tarragon plant and products
    • 5.1.3.2. Rapid penetration of online retailing and e-commerce sites
  • 5.1.4. Challenges
    • 5.1.4.1. Complexity associated with production
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Tarragon Market, by Product

• 6.1. Introduction
• 6.2. Paste & Tarragon Oil
• 6.3. Tarragon Seasoning

7. Tarragon Market, by Distribution

• 7.1. Introduction
• 7.2. Offline
• 7.3. Online

8. Americas Tarragon Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Tarragon Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Tarragon Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Absolute Essential
• 2. Alabama Essential Oil Company
• 3. Badia Spices, Inc.
• 4. Berje Inc.
• 5. Deepthi Foods and Formulations
• 6. ERNESTO VENTOS S.A.
• 7. Frontier Cooperative
• 8. India Aroma Oils and Company
• 9. McCormick & Company, Incorporated
• 10. Mountain Rose Herbs
• 11. Perfect Flavours
• 12. Sauer Brands, Inc.
• 13. The Good Scents Company
• 14. The MANE Group
• 15. Young Living Essential Oils, LC