プロ用ヘアケア製品市場：製品タイプ別、流通チャネル別-2025～2030年の世界予測

プロ用ヘアケア製品市場は、2023年に205億7,000万米ドルと評価され、2024年には220億2,000万米ドルに達すると予測され、CAGR 7.54%で成長し、2030年には342億2,000万米ドルに達すると予測されています。

プロ用ヘアケア製品市場には、シャンプー、コンディショナー、スタイリングジェル、スプレー、トリートメントなど、サロンでの使用やプロのスタイリストによる使用に特化した幅広いアイテムが含まれます。これらの製品には、髪の健康、質感、美観をターゲットとした、性能を高めるための高度な処方が含まれていることが多いです。プロ用ヘアケア製品の必要性は、一般的な小売製品では達成できないプレミアムなヘアサービスや高品質な仕上がりを求める消費者の需要の高まりによって強調されています。これらの製品は、主にサロンでスタイリストの専門知識によって使用されるか、サロン級のヘアトリートメントを求める顧客が自宅で使用します。最終用途は主にサロン、スパ、髪の健康を優先する個人消費者に及ぶ。

現在の市場洞察では、都市化の進展、可処分所得の増加、髪の健康に対する意識の高まりといった主な成長要因が、特殊なヘアケアソリューションの需要を促進していることが浮き彫りになっています。さらに、デジタル・マーケティングとソーシャルメディアの普及が、製品の露出と消費者の関心を高めています。潜在的なビジネスチャンスのひとつは、環境意識の高い消費者による、オーガニックで持続可能な製品への動向にあります。企業は、オーガニック処方や持続可能なパッケージングを中心に革新することで、これを活用することができます。さらに、中産階級の人口が増加している新興市場をターゲットにすることも、成長の道を開くことになります。

競合要因としては、市場内の激しい競争や、ブランドの評判や売上に影響を与える代替品の脅威などが挙げられます。規制上の制約や研究開発費の高さも重要な課題であり、製品革新や市場参入の妨げになる可能性があります。イノベーションを促進するため、企業は持続可能な原料を使用したスケーラブルな製剤の開発と、個別化された製品推奨のためのAIの活用に注力すべきです。市場のダイナミックな性質から、継続的な適応が求められており、動向のモニタリングや消費者からのフィードバックの統合は、持続的な成長にとって有益であることが証明されています。製品開発とサプライチェーン・マネジメントにおける俊敏性を重視することは、この進化する市場空間における制約を緩和し、新たな機会を開拓するのに役立ちます。

市場力学：急速に進化するプロ用ヘアケア製品市場における主要市場インサイトの解明

プロ用ヘアケア製品市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • ヘアスタイリング、染色、その他のヘア治療への嗜好の高まり
  • 都市化とオンラインショッピング需要の増加
  • ヘアケアサービスやヘアサロンの普及率上昇
• 市場抑制要因
  • 高コストとプロ用ヘアケア製品の認知不足
• 市場機会
  • プロ用ヘアケア製品におけるオーガニック製品の普及拡大
  • プロ用ヘアケア製品の製品先進化とパッケージング開発
• 市場の課題
  • 毛髪に悪影響を与える有害化学物質

ポーターの5つの力：プロ用ヘアケア製品市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、プロ用ヘアケア製品市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：プロ用ヘアケア製品市場における外部からの影響の把握

外部マクロ環境要因は、プロ用ヘアケア製品市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析プロ用ヘアケア製品市場における競合情勢の把握

プロ用ヘアケア製品市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスプロ用ヘアケア製品市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、プロ用ヘアケア製品市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨プロ用ヘアケア製品市場における成功への道筋を描く

プロ用ヘアケア製品市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • ヘアスタイリング、染色、その他のヘアトリートメントの好み
    • 都市化の進展とオンラインショッピングの需要
    • ヘアケアサービスとヘアサロンの普及率上昇
  • 抑制要因
    • コストが高く、プロ用ヘアケア製品の認知度が低い
  • 機会
    • プロ用ヘアケア製品におけるオーガニック製品の普及率の上昇
    • プロ用ヘアケア製品のパッケージングにおける製品の進歩と開発
  • 課題
    • 髪に悪影響を与える有害な化学物質
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 プロ用ヘアケア製品市場：製品タイプ別

• ヘアカラー
• パーマ剤
• シャンプー
• 矯正
• スタイリング剤

第7章 プロ用ヘアケア製品市場：流通チャネル別

• eコマース
• ハイパーマーケットと小売チェーン
• 薬局・専門店
• サロン

第8章 南北アメリカのプロ用ヘアケア製品市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第9章 アジア太平洋地域のプロ用ヘアケア製品市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第10章 欧州・中東・アフリカのプロ用ヘアケア製品市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第11章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Aveda Corporation
• Avi America
• Beiersdorf AG
• Coty Inc.
• Godrej Consumer Products Limited
• Henkel AG & Co. KGaA
• Himalaya Global Holdings Ltd.
• Kao Corporation
• Koninklijke Philips N.V.
• Living Proof by Unilever PLC
• L'Oreal SAS
• Odele
• Olaplex by Advent International
• Pai-Shau Inc.
• Wella Operations US LLC

LIST OF FIGURES

• FIGURE 1. PROFESSIONAL HAIRCARE PRODUCTS MARKET RESEARCH PROCESS
• FIGURE 2. PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. AMERICAS PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 11. AMERICAS PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. UNITED STATES PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 13. UNITED STATES PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. ASIA-PACIFIC PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. ASIA-PACIFIC PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. EUROPE, MIDDLE EAST & AFRICA PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. EUROPE, MIDDLE EAST & AFRICA PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. PROFESSIONAL HAIRCARE PRODUCTS MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 19. PROFESSIONAL HAIRCARE PRODUCTS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. PROFESSIONAL HAIRCARE PRODUCTS MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. PROFESSIONAL HAIRCARE PRODUCTS MARKET DYNAMICS
• TABLE 7. GLOBAL PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY HAIR COLORING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY PERMING AGENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY SHAMPOOS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY STRAIGHTENING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY STYLING AGENTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY E-COMMERCE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY HYPERMARKETS & RETAIL CHAIN, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY PHARMACY & SPECIALTY STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY SALONS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. AMERICAS PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 19. AMERICAS PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 20. AMERICAS PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 21. ARGENTINA PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 22. ARGENTINA PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 23. BRAZIL PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 24. BRAZIL PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 25. CANADA PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 26. CANADA PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 27. MEXICO PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 28. MEXICO PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 29. UNITED STATES PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 30. UNITED STATES PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 31. UNITED STATES PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 32. ASIA-PACIFIC PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 33. ASIA-PACIFIC PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 34. ASIA-PACIFIC PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 35. AUSTRALIA PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 36. AUSTRALIA PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 37. CHINA PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 38. CHINA PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 39. INDIA PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 40. INDIA PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 41. INDONESIA PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 42. INDONESIA PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 43. JAPAN PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 44. JAPAN PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 45. MALAYSIA PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 46. MALAYSIA PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 47. PHILIPPINES PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 48. PHILIPPINES PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 49. SINGAPORE PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 50. SINGAPORE PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 51. SOUTH KOREA PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 52. SOUTH KOREA PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 53. TAIWAN PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 54. TAIWAN PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 55. THAILAND PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 56. THAILAND PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 57. VIETNAM PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 58. VIETNAM PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 59. EUROPE, MIDDLE EAST & AFRICA PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 60. EUROPE, MIDDLE EAST & AFRICA PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 61. EUROPE, MIDDLE EAST & AFRICA PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 62. DENMARK PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 63. DENMARK PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 64. EGYPT PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 65. EGYPT PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 66. FINLAND PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 67. FINLAND PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 68. FRANCE PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 69. FRANCE PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 70. GERMANY PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 71. GERMANY PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 72. ISRAEL PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 73. ISRAEL PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 74. ITALY PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 75. ITALY PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 76. NETHERLANDS PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 77. NETHERLANDS PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 78. NIGERIA PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 79. NIGERIA PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 80. NORWAY PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 81. NORWAY PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 82. POLAND PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 83. POLAND PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 84. QATAR PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 85. QATAR PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 86. RUSSIA PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 87. RUSSIA PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 88. SAUDI ARABIA PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 89. SAUDI ARABIA PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 90. SOUTH AFRICA PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 91. SOUTH AFRICA PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 92. SPAIN PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 93. SPAIN PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 94. SWEDEN PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 95. SWEDEN PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 96. SWITZERLAND PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 97. SWITZERLAND PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 98. TURKEY PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 99. TURKEY PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 100. UNITED ARAB EMIRATES PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 101. UNITED ARAB EMIRATES PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 102. UNITED KINGDOM PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 103. UNITED KINGDOM PROFESSIONAL HAIRCARE PRODUCTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 104. PROFESSIONAL HAIRCARE PRODUCTS MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 105. PROFESSIONAL HAIRCARE PRODUCTS MARKET, FPNV POSITIONING MATRIX, 2023

The Professional Haircare Products Market was valued at USD 20.57 billion in 2023, expected to reach USD 22.02 billion in 2024, and is projected to grow at a CAGR of 7.54%, to USD 34.22 billion by 2030.

The professional haircare products market encompasses a wide range of items, including shampoos, conditioners, styling gels, sprays, and treatments specifically designed for use in salon settings or by professional stylists. These products often contain advanced formulas for enhanced performance, targeting hair health, texture, and aesthetics. The necessity of professional haircare products is underscored by the rising consumer demand for premium hair services and high-quality outcomes that cannot be achieved with standard retail products. These products are primarily applied in salons, spurred by stylist expertise, or used by clients seeking salon-grade hair treatment at home. The end-use scope chiefly spans salons, spas, and individual consumers who prioritize hair health.

Current market insights highlight key growth factors such as increasing urbanization, rising disposable incomes, and growing awareness of hair health, propelling demand for specialized haircare solutions. Additionally, the proliferation of digital marketing and social media is facilitating greater product exposure and consumer engagement. One potential opportunity lies in the trend towards organic and sustainable products, driven by eco-conscious consumers. Businesses can capitalize on this by innovating around organic formulas and sustainable packaging. Furthermore, targeting emerging markets with rising middle-class populations presents another avenue for growth.

Challenging factors include the intense competition within the market and the threat of counterfeit products affecting brand reputation and sales. Regulatory restrictions and high R&D costs also pose critical challenges, potentially hindering product innovation and market entry. To foster innovation, companies should focus on developing scalable formulations using sustainable ingredients and harnessing AI for personalized product recommendations. The market's dynamic nature calls for continuous adaptation, with trend monitoring, and consumer feedback integration proving beneficial for sustained growth. Emphasizing agility in product development and supply chain management can help mitigate limitations and exploit arising opportunities in this evolving marketspace.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Professional Haircare Products Market

The Professional Haircare Products Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Preference for hair styling, dyeing, and other hair treatments
  • Increasing urbanization and demand for online shopping
  • Rising penetration of hair care services and hair salons
• Market Restraints
  • High cost and lack of awareness of professional haircare products
• Market Opportunities
  • Increasing prevalence for organic products in professional haircare products
  • Product Advancements and developments in packaging of professional haircare products
• Market Challenges
  • Hazardous chemicals providing adverse effects on the hair

Porter's Five Forces: A Strategic Tool for Navigating the Professional Haircare Products Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Professional Haircare Products Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Professional Haircare Products Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Professional Haircare Products Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Professional Haircare Products Market

A detailed market share analysis in the Professional Haircare Products Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Professional Haircare Products Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Professional Haircare Products Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Professional Haircare Products Market

A strategic analysis of the Professional Haircare Products Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Professional Haircare Products Market, highlighting leading vendors and their innovative profiles. These include Aveda Corporation, Avi America, Beiersdorf AG, Coty Inc., Godrej Consumer Products Limited, Henkel AG & Co. KGaA, Himalaya Global Holdings Ltd., Kao Corporation, Koninklijke Philips N.V., Living Proof by Unilever PLC, L'Oreal SAS, Odele, Olaplex by Advent International, Pai-Shau Inc., and Wella Operations US LLC.

Market Segmentation & Coverage

This research report categorizes the Professional Haircare Products Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product Type, market is studied across Hair Coloring, Perming Agent, Shampoos, Straightening, and Styling Agents.
• Based on Distribution Channel, market is studied across E-Commerce, Hypermarkets & Retail Chain, Pharmacy & Specialty Stores, and Salons.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Preference for hair styling, dyeing, and other hair treatments
    • 5.1.1.2. Increasing urbanization and demand for online shopping
    • 5.1.1.3. Rising penetration of hair care services and hair salons
  • 5.1.2. Restraints
    • 5.1.2.1. High cost and lack of awareness of professional haircare products
  • 5.1.3. Opportunities
    • 5.1.3.1. Increasing prevalence for organic products in professional haircare products
    • 5.1.3.2. Product Advancements and developments in packaging of professional haircare products
  • 5.1.4. Challenges
    • 5.1.4.1. Hazardous chemicals providing adverse effects on the hair
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Professional Haircare Products Market, by Product Type

• 6.1. Introduction
• 6.2. Hair Coloring
• 6.3. Perming Agent
• 6.4. Shampoos
• 6.5. Straightening
• 6.6. Styling Agents

7. Professional Haircare Products Market, by Distribution Channel

• 7.1. Introduction
• 7.2. E-Commerce
• 7.3. Hypermarkets & Retail Chain
• 7.4. Pharmacy & Specialty Stores
• 7.5. Salons

8. Americas Professional Haircare Products Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Professional Haircare Products Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Professional Haircare Products Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Aveda Corporation
• 2. Avi America
• 3. Beiersdorf AG
• 4. Coty Inc.
• 5. Godrej Consumer Products Limited
• 6. Henkel AG & Co. KGaA
• 7. Himalaya Global Holdings Ltd.
• 8. Kao Corporation
• 9. Koninklijke Philips N.V.
• 10. Living Proof by Unilever PLC
• 11. L'Oreal SAS
• 12. Odele
• 13. Olaplex by Advent International
• 14. Pai-Shau Inc.
• 15. Wella Operations US LLC