マッサージ機器市場：製品タイプ、エンドユーザー、流通チャネル別-2025～2030年の世界予測

マッサージ機器市場の2023年の市場規模は83億3,000万米ドルで、2024年には94億米ドルに達すると予測され、CAGR 13.22％で成長し、2030年には198億9,000万米ドルに達すると予測されています。

マッサージ機器市場には、マッサージチェア、テーブル、ハンドヘルド機器、フォームローラーなど、治療とリラクゼーションを目的とした幅広い製品が含まれます。この分野は、スパや理学療法クリニックのような専門的な環境と、健康と福祉に対する消費者の意識の高まりに後押しされた家庭での個人的な使用の両方に対応しています。マッサージ機器の必要性は、ストレス、不安、筋骨格系の問題など、生活習慣に関連する障害の有病率の増加によって強調されており、便利で効果的な緩和ソリューションの需要を押し上げています。主な用途には、痛みの緩和、怪我後のリハビリテーション、ストレス軽減、一般的なリラクゼーションなどがあり、ヘルスケア施設からフィットネスセンター、家庭環境まで多様な最終用途に及んでいます。市場成長は、AI駆動マッサージチェアやアプリ接続機能付きスマートデバイスなどの技術進歩に大きく影響され、プレミアムで技術的に強化された製品への消費者の強い傾倒を反映しています。外出先でのリラクゼーション用ポータブル機器や高齢者向けに調整された人間工学的オプションなど、多様な層のニーズに応える製品レンジの拡大が潜在的なビジネスチャンスです。しかし、初期コストの高さ、製品メンテナンスの問題、さまざまな品質レベルを提供する小規模メーカーが多数存在することによる市場の断片化などの制約があります。課題としては、機器の安全基準に関する規制のハードルや、新興市場における消費者の意識が限定的であることが挙げられます。こうした力学を活用するために、企業は環境に優しく持続可能な素材、没入型体験のためのバーチャルリアリティの統合、オーダーメイドのマッサージ治療のためのAIパーソナライゼーションといった革新的分野に注力すべきです。さらに、消費者直販のeコマース・チャネルやデジタル・マーケティング戦略を活用することで、市場へのリーチを広げることができます。マッサージ機器市場の競争はますます激化しており、持続的な成長と成功のためには、継続的な製品の差別化と、進化する消費者のライフスタイルへの対応が必要です。

市場力学：急速に進化するマッサージ機器市場の主要市場インサイトを公開

マッサージ機器市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • ストレスや身体的問題の増加によるマッサージサービスの利用増加
  • ショッピングモールやスーパーマーケットにおけるマッサージセンターの増加
  • マッサージ療法に対するウェルネスプログラムの影響力の高まりとオンラインによる製品の入手可能性
• 市場抑制要因
  • 高額な電気代とマッサージ機器による怪我
• 市場機会
  • 市場プレイヤーとホスピタリティ産業間のパートナーシップの拡大
  • マッサージ機器の自動化と技術の進歩
• 市場の課題
  • マッサージ機器に関連する厳しい安全衛生規制

ポーターの5つの力：マッサージ機器市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：マッサージ機器市場における外部からの影響の把握

外部マクロ環境要因は、マッサージ機器市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析マッサージ機器市場における競合情勢の把握

マッサージ機器市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスマッサージ機器市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、マッサージ機器市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨マッサージ機器市場における成功への道筋を描く

マッサージ機器市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • ストレスや身体的な問題の増加によりマッサージサービスの利用が増加
    • ショッピングモールやスーパーマーケットでのマッサージセンターの増加
    • マッサージ療法のウェルネスプログラムの影響の高まりとオンラインでの製品の入手可能性
  • 抑制要因
    • 高価な電気マッサージ機器とそれによる傷害
  • 機会
    • 市場関係者とホスピタリティ業界の間で広がるパートナーシップ
    • マッサージ機器の自動化と技術の進歩の強化
  • 課題
    • マッサージ機器に関する厳格な安全衛生規制
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 マッサージ機器市場：製品別

• フォームマッサージボール
• ホットストーンマッサージキット
• マッサージガン
• マッサージスティック
• マッサージテーブル、椅子、ベッド
• マッサージ機
• 軟部組織ツール
• 特別なマッサージツールと親指ツール

第7章 マッサージ機器市場マッサージの種類別

• ディープティッシュマッサージ
• ホットストーンマッサージ
• 筋膜マッサージ
• 妊娠中のマッサージ
• リフレクソロジー
• スポーツマッサージ
• スウェーデン式マッサージ

第8章 マッサージ機器市場：エンドユーザー別

• 個人的
• プロ

第9章 マッサージ機器市場：流通チャネル別

• オフライン
• オンライン

第10章 南北アメリカのマッサージ機器市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第11章 アジア太平洋地域のマッサージ機器市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第12章 欧州・中東・アフリカのマッサージ機器市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第13章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
  • SweatHouz、Hypericeとの提携を発表し、ウェルネス体験を再定義
  • GhostBedはCozziaと提携してマットレスのマッサージ機能の最新イノベーションを発表
  • Njoieがストレス解消と快適さを保証する指圧マッサージ枕とシートを発売
  • Aescape、マッサージセラピー体験を変革するために3,000万米ドルのシリーズAを発表
  • HACCマッサージセラピープログラムはスタジオ拡張により受講者数の増加が可能となる
  • ミレニアムタワースパがアメニティリストにインフィニティサーカディアンマッサージチェアを追加
  • RONGTAI、マーベルとの共同ブランドG20マッサージガンを米国で発売
  • セラボディがソサウンドを買収し、健康への取り組みをさらに推進
  • インフィニティマッサージチェアがエントリーレベルの価格帯のオプションを導入
• 戦略分析と提言

企業一覧

• Beurer GmbH
• Bodyfriend, Inc.
• Bremed Ltd.
• Casada International
• Cozzia USA.
• EarthLite, LLC
• Family Inada Co., Ltd.
• Fuji Medical Instruments Mfg. Co., Ltd.
• Group of Companies Zarya
• Human Touch, LLC
• Infinity Massage Chairs
• International Electro Medical Co.
• JSB Wellness
• Lifelong Online Retail Private Limited
• Luraco Technologies
• Master Massage Equipments
• Medisana GmbH
• MedMassager
• Norlanya Technology Co., Limited
• Nugabest Medical India Pvt. Ltd
• OMRON Corporation
• OPOVE
• Osaki Titan
• OSIM International Pte. Ltd.
• Relaxus Products Ltd.
• RoboTouch
• Spine Care Medical Instruments Private Limited
• Therabody, Inc.
• Titan Chair LLC
• Wahl Clipper Corp.
• Xiaomi Singapore Pte. Ltd.
• Zyllion

LIST OF FIGURES

• FIGURE 1. MASSAGE EQUIPMENT MARKET RESEARCH PROCESS
• FIGURE 2. MASSAGE EQUIPMENT MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL MASSAGE EQUIPMENT MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL MASSAGE EQUIPMENT MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL MASSAGE EQUIPMENT MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL MASSAGE EQUIPMENT MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL MASSAGE EQUIPMENT MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL MASSAGE EQUIPMENT MARKET SIZE, BY MASSAGE TYPE, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL MASSAGE EQUIPMENT MARKET SIZE, BY MASSAGE TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL MASSAGE EQUIPMENT MARKET SIZE, BY END-USER, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL MASSAGE EQUIPMENT MARKET SIZE, BY END-USER, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL MASSAGE EQUIPMENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 13. GLOBAL MASSAGE EQUIPMENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. AMERICAS MASSAGE EQUIPMENT MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. AMERICAS MASSAGE EQUIPMENT MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. UNITED STATES MASSAGE EQUIPMENT MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 17. UNITED STATES MASSAGE EQUIPMENT MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. ASIA-PACIFIC MASSAGE EQUIPMENT MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. ASIA-PACIFIC MASSAGE EQUIPMENT MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. EUROPE, MIDDLE EAST & AFRICA MASSAGE EQUIPMENT MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 21. EUROPE, MIDDLE EAST & AFRICA MASSAGE EQUIPMENT MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 22. MASSAGE EQUIPMENT MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 23. MASSAGE EQUIPMENT MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. MASSAGE EQUIPMENT MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL MASSAGE EQUIPMENT MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL MASSAGE EQUIPMENT MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL MASSAGE EQUIPMENT MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. MASSAGE EQUIPMENT MARKET DYNAMICS
• TABLE 7. GLOBAL MASSAGE EQUIPMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL MASSAGE EQUIPMENT MARKET SIZE, BY FOAM MASSAGE BALLS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL MASSAGE EQUIPMENT MARKET SIZE, BY HOT STONES MASSAGE KITS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL MASSAGE EQUIPMENT MARKET SIZE, BY MASSAGE GUNS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL MASSAGE EQUIPMENT MARKET SIZE, BY MASSAGE STICKS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL MASSAGE EQUIPMENT MARKET SIZE, BY MASSAGE TABLE, CHAIR, & BED, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL MASSAGE EQUIPMENT MARKET SIZE, BY MASSAGERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL MASSAGE EQUIPMENT MARKET SIZE, BY SOFT TISSUE TOOLS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL MASSAGE EQUIPMENT MARKET SIZE, BY SPECIAL MASSAGE TOOLS & THUMB TOOLS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL MASSAGE EQUIPMENT MARKET SIZE, BY MASSAGE TYPE, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL MASSAGE EQUIPMENT MARKET SIZE, BY DEEP TISSUE MASSAGE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL MASSAGE EQUIPMENT MARKET SIZE, BY HOT STONE MASSAGE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL MASSAGE EQUIPMENT MARKET SIZE, BY MYOFASCIAL MASSAGE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL MASSAGE EQUIPMENT MARKET SIZE, BY PREGNANCY MASSAGE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL MASSAGE EQUIPMENT MARKET SIZE, BY REFLEXOLOGY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL MASSAGE EQUIPMENT MARKET SIZE, BY SPORTS MASSAGE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL MASSAGE EQUIPMENT MARKET SIZE, BY SWEDISH MASSAGE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL MASSAGE EQUIPMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 25. GLOBAL MASSAGE EQUIPMENT MARKET SIZE, BY PERSONAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 26. GLOBAL MASSAGE EQUIPMENT MARKET SIZE, BY PROFESSIONAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 27. GLOBAL MASSAGE EQUIPMENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 28. GLOBAL MASSAGE EQUIPMENT MARKET SIZE, BY OFFLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 29. GLOBAL MASSAGE EQUIPMENT MARKET SIZE, BY ONLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 30. AMERICAS MASSAGE EQUIPMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 31. AMERICAS MASSAGE EQUIPMENT MARKET SIZE, BY MASSAGE TYPE, 2018-2030 (USD MILLION)
• TABLE 32. AMERICAS MASSAGE EQUIPMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 33. AMERICAS MASSAGE EQUIPMENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 34. AMERICAS MASSAGE EQUIPMENT MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 35. ARGENTINA MASSAGE EQUIPMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 36. ARGENTINA MASSAGE EQUIPMENT MARKET SIZE, BY MASSAGE TYPE, 2018-2030 (USD MILLION)
• TABLE 37. ARGENTINA MASSAGE EQUIPMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 38. ARGENTINA MASSAGE EQUIPMENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 39. BRAZIL MASSAGE EQUIPMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 40. BRAZIL MASSAGE EQUIPMENT MARKET SIZE, BY MASSAGE TYPE, 2018-2030 (USD MILLION)
• TABLE 41. BRAZIL MASSAGE EQUIPMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 42. BRAZIL MASSAGE EQUIPMENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 43. CANADA MASSAGE EQUIPMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 44. CANADA MASSAGE EQUIPMENT MARKET SIZE, BY MASSAGE TYPE, 2018-2030 (USD MILLION)
• TABLE 45. CANADA MASSAGE EQUIPMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 46. CANADA MASSAGE EQUIPMENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 47. MEXICO MASSAGE EQUIPMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 48. MEXICO MASSAGE EQUIPMENT MARKET SIZE, BY MASSAGE TYPE, 2018-2030 (USD MILLION)
• TABLE 49. MEXICO MASSAGE EQUIPMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 50. MEXICO MASSAGE EQUIPMENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 51. UNITED STATES MASSAGE EQUIPMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 52. UNITED STATES MASSAGE EQUIPMENT MARKET SIZE, BY MASSAGE TYPE, 2018-2030 (USD MILLION)
• TABLE 53. UNITED STATES MASSAGE EQUIPMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 54. UNITED STATES MASSAGE EQUIPMENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 55. UNITED STATES MASSAGE EQUIPMENT MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 56. ASIA-PACIFIC MASSAGE EQUIPMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 57. ASIA-PACIFIC MASSAGE EQUIPMENT MARKET SIZE, BY MASSAGE TYPE, 2018-2030 (USD MILLION)
• TABLE 58. ASIA-PACIFIC MASSAGE EQUIPMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 59. ASIA-PACIFIC MASSAGE EQUIPMENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 60. ASIA-PACIFIC MASSAGE EQUIPMENT MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 61. AUSTRALIA MASSAGE EQUIPMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 62. AUSTRALIA MASSAGE EQUIPMENT MARKET SIZE, BY MASSAGE TYPE, 2018-2030 (USD MILLION)
• TABLE 63. AUSTRALIA MASSAGE EQUIPMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 64. AUSTRALIA MASSAGE EQUIPMENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 65. CHINA MASSAGE EQUIPMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 66. CHINA MASSAGE EQUIPMENT MARKET SIZE, BY MASSAGE TYPE, 2018-2030 (USD MILLION)
• TABLE 67. CHINA MASSAGE EQUIPMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 68. CHINA MASSAGE EQUIPMENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 69. INDIA MASSAGE EQUIPMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 70. INDIA MASSAGE EQUIPMENT MARKET SIZE, BY MASSAGE TYPE, 2018-2030 (USD MILLION)
• TABLE 71. INDIA MASSAGE EQUIPMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 72. INDIA MASSAGE EQUIPMENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 73. INDONESIA MASSAGE EQUIPMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 74. INDONESIA MASSAGE EQUIPMENT MARKET SIZE, BY MASSAGE TYPE, 2018-2030 (USD MILLION)
• TABLE 75. INDONESIA MASSAGE EQUIPMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 76. INDONESIA MASSAGE EQUIPMENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 77. JAPAN MASSAGE EQUIPMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 78. JAPAN MASSAGE EQUIPMENT MARKET SIZE, BY MASSAGE TYPE, 2018-2030 (USD MILLION)
• TABLE 79. JAPAN MASSAGE EQUIPMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 80. JAPAN MASSAGE EQUIPMENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 81. MALAYSIA MASSAGE EQUIPMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 82. MALAYSIA MASSAGE EQUIPMENT MARKET SIZE, BY MASSAGE TYPE, 2018-2030 (USD MILLION)
• TABLE 83. MALAYSIA MASSAGE EQUIPMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 84. MALAYSIA MASSAGE EQUIPMENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 85. PHILIPPINES MASSAGE EQUIPMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 86. PHILIPPINES MASSAGE EQUIPMENT MARKET SIZE, BY MASSAGE TYPE, 2018-2030 (USD MILLION)
• TABLE 87. PHILIPPINES MASSAGE EQUIPMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 88. PHILIPPINES MASSAGE EQUIPMENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 89. SINGAPORE MASSAGE EQUIPMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 90. SINGAPORE MASSAGE EQUIPMENT MARKET SIZE, BY MASSAGE TYPE, 2018-2030 (USD MILLION)
• TABLE 91. SINGAPORE MASSAGE EQUIPMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 92. SINGAPORE MASSAGE EQUIPMENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 93. SOUTH KOREA MASSAGE EQUIPMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 94. SOUTH KOREA MASSAGE EQUIPMENT MARKET SIZE, BY MASSAGE TYPE, 2018-2030 (USD MILLION)
• TABLE 95. SOUTH KOREA MASSAGE EQUIPMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 96. SOUTH KOREA MASSAGE EQUIPMENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 97. TAIWAN MASSAGE EQUIPMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 98. TAIWAN MASSAGE EQUIPMENT MARKET SIZE, BY MASSAGE TYPE, 2018-2030 (USD MILLION)
• TABLE 99. TAIWAN MASSAGE EQUIPMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 100. TAIWAN MASSAGE EQUIPMENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 101. THAILAND MASSAGE EQUIPMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 102. THAILAND MASSAGE EQUIPMENT MARKET SIZE, BY MASSAGE TYPE, 2018-2030 (USD MILLION)
• TABLE 103. THAILAND MASSAGE EQUIPMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 104. THAILAND MASSAGE EQUIPMENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 105. VIETNAM MASSAGE EQUIPMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 106. VIETNAM MASSAGE EQUIPMENT MARKET SIZE, BY MASSAGE TYPE, 2018-2030 (USD MILLION)
• TABLE 107. VIETNAM MASSAGE EQUIPMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 108. VIETNAM MASSAGE EQUIPMENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 109. EUROPE, MIDDLE EAST & AFRICA MASSAGE EQUIPMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 110. EUROPE, MIDDLE EAST & AFRICA MASSAGE EQUIPMENT MARKET SIZE, BY MASSAGE TYPE, 2018-2030 (USD MILLION)
• TABLE 111. EUROPE, MIDDLE EAST & AFRICA MASSAGE EQUIPMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 112. EUROPE, MIDDLE EAST & AFRICA MASSAGE EQUIPMENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 113. EUROPE, MIDDLE EAST & AFRICA MASSAGE EQUIPMENT MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 114. DENMARK MASSAGE EQUIPMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 115. DENMARK MASSAGE EQUIPMENT MARKET SIZE, BY MASSAGE TYPE, 2018-2030 (USD MILLION)
• TABLE 116. DENMARK MASSAGE EQUIPMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 117. DENMARK MASSAGE EQUIPMENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 118. EGYPT MASSAGE EQUIPMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 119. EGYPT MASSAGE EQUIPMENT MARKET SIZE, BY MASSAGE TYPE, 2018-2030 (USD MILLION)
• TABLE 120. EGYPT MASSAGE EQUIPMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 121. EGYPT MASSAGE EQUIPMENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 122. FINLAND MASSAGE EQUIPMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 123. FINLAND MASSAGE EQUIPMENT MARKET SIZE, BY MASSAGE TYPE, 2018-2030 (USD MILLION)
• TABLE 124. FINLAND MASSAGE EQUIPMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 125. FINLAND MASSAGE EQUIPMENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 126. FRANCE MASSAGE EQUIPMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 127. FRANCE MASSAGE EQUIPMENT MARKET SIZE, BY MASSAGE TYPE, 2018-2030 (USD MILLION)
• TABLE 128. FRANCE MASSAGE EQUIPMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 129. FRANCE MASSAGE EQUIPMENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 130. GERMANY MASSAGE EQUIPMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 131. GERMANY MASSAGE EQUIPMENT MARKET SIZE, BY MASSAGE TYPE, 2018-2030 (USD MILLION)
• TABLE 132. GERMANY MASSAGE EQUIPMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 133. GERMANY MASSAGE EQUIPMENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 134. ISRAEL MASSAGE EQUIPMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 135. ISRAEL MASSAGE EQUIPMENT MARKET SIZE, BY MASSAGE TYPE, 2018-2030 (USD MILLION)
• TABLE 136. ISRAEL MASSAGE EQUIPMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 137. ISRAEL MASSAGE EQUIPMENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 138. ITALY MASSAGE EQUIPMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 139. ITALY MASSAGE EQUIPMENT MARKET SIZE, BY MASSAGE TYPE, 2018-2030 (USD MILLION)
• TABLE 140. ITALY MASSAGE EQUIPMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 141. ITALY MASSAGE EQUIPMENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 142. NETHERLANDS MASSAGE EQUIPMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 143. NETHERLANDS MASSAGE EQUIPMENT MARKET SIZE, BY MASSAGE TYPE, 2018-2030 (USD MILLION)
• TABLE 144. NETHERLANDS MASSAGE EQUIPMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 145. NETHERLANDS MASSAGE EQUIPMENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 146. NIGERIA MASSAGE EQUIPMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 147. NIGERIA MASSAGE EQUIPMENT MARKET SIZE, BY MASSAGE TYPE, 2018-2030 (USD MILLION)
• TABLE 148. NIGERIA MASSAGE EQUIPMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 149. NIGERIA MASSAGE EQUIPMENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 150. NORWAY MASSAGE EQUIPMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 151. NORWAY MASSAGE EQUIPMENT MARKET SIZE, BY MASSAGE TYPE, 2018-2030 (USD MILLION)
• TABLE 152. NORWAY MASSAGE EQUIPMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 153. NORWAY MASSAGE EQUIPMENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 154. POLAND MASSAGE EQUIPMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 155. POLAND MASSAGE EQUIPMENT MARKET SIZE, BY MASSAGE TYPE, 2018-2030 (USD MILLION)
• TABLE 156. POLAND MASSAGE EQUIPMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 157. POLAND MASSAGE EQUIPMENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 158. QATAR MASSAGE EQUIPMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 159. QATAR MASSAGE EQUIPMENT MARKET SIZE, BY MASSAGE TYPE, 2018-2030 (USD MILLION)
• TABLE 160. QATAR MASSAGE EQUIPMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 161. QATAR MASSAGE EQUIPMENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 162. RUSSIA MASSAGE EQUIPMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 163. RUSSIA MASSAGE EQUIPMENT MARKET SIZE, BY MASSAGE TYPE, 2018-2030 (USD MILLION)
• TABLE 164. RUSSIA MASSAGE EQUIPMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 165. RUSSIA MASSAGE EQUIPMENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 166. SAUDI ARABIA MASSAGE EQUIPMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 167. SAUDI ARABIA MASSAGE EQUIPMENT MARKET SIZE, BY MASSAGE TYPE, 2018-2030 (USD MILLION)
• TABLE 168. SAUDI ARABIA MASSAGE EQUIPMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 169. SAUDI ARABIA MASSAGE EQUIPMENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 170. SOUTH AFRICA MASSAGE EQUIPMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 171. SOUTH AFRICA MASSAGE EQUIPMENT MARKET SIZE, BY MASSAGE TYPE, 2018-2030 (USD MILLION)
• TABLE 172. SOUTH AFRICA MASSAGE EQUIPMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 173. SOUTH AFRICA MASSAGE EQUIPMENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 174. SPAIN MASSAGE EQUIPMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 175. SPAIN MASSAGE EQUIPMENT MARKET SIZE, BY MASSAGE TYPE, 2018-2030 (USD MILLION)
• TABLE 176. SPAIN MASSAGE EQUIPMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 177. SPAIN MASSAGE EQUIPMENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 178. SWEDEN MASSAGE EQUIPMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 179. SWEDEN MASSAGE EQUIPMENT MARKET SIZE, BY MASSAGE TYPE, 2018-2030 (USD MILLION)
• TABLE 180. SWEDEN MASSAGE EQUIPMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 181. SWEDEN MASSAGE EQUIPMENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 182. SWITZERLAND MASSAGE EQUIPMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 183. SWITZERLAND MASSAGE EQUIPMENT MARKET SIZE, BY MASSAGE TYPE, 2018-2030 (USD MILLION)
• TABLE 184. SWITZERLAND MASSAGE EQUIPMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 185. SWITZERLAND MASSAGE EQUIPMENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 186. TURKEY MASSAGE EQUIPMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 187. TURKEY MASSAGE EQUIPMENT MARKET SIZE, BY MASSAGE TYPE, 2018-2030 (USD MILLION)
• TABLE 188. TURKEY MASSAGE EQUIPMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 189. TURKEY MASSAGE EQUIPMENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 190. UNITED ARAB EMIRATES MASSAGE EQUIPMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 191. UNITED ARAB EMIRATES MASSAGE EQUIPMENT MARKET SIZE, BY MASSAGE TYPE, 2018-2030 (USD MILLION)
• TABLE 192. UNITED ARAB EMIRATES MASSAGE EQUIPMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 193. UNITED ARAB EMIRATES MASSAGE EQUIPMENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 194. UNITED KINGDOM MASSAGE EQUIPMENT MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 195. UNITED KINGDOM MASSAGE EQUIPMENT MARKET SIZE, BY MASSAGE TYPE, 2018-2030 (USD MILLION)
• TABLE 196. UNITED KINGDOM MASSAGE EQUIPMENT MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 197. UNITED KINGDOM MASSAGE EQUIPMENT MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 198. MASSAGE EQUIPMENT MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 199. MASSAGE EQUIPMENT MARKET, FPNV POSITIONING MATRIX, 2023

The Massage Equipment Market was valued at USD 8.33 billion in 2023, expected to reach USD 9.40 billion in 2024, and is projected to grow at a CAGR of 13.22%, to USD 19.89 billion by 2030.

The massage equipment market encompasses a wide range of products designed for therapeutic and relaxation purposes, including massage chairs, tables, handheld devices, and foam rollers. This sector caters to both professional settings, such as spas and physiotherapy clinics, and personal use at home, driven by increasing consumer awareness of health and well-being. The necessity for massage equipment is underscored by the growing prevalence of lifestyle-related disorders, such as stress, anxiety, and musculoskeletal problems, which boost the demand for convenient and effective relief solutions. Key applications include pain relief, post-injury rehabilitation, stress reduction, and general relaxation, spanning diverse end-use scopes from healthcare facilities to fitness centers and domestic environments. Market growth is influenced significantly by technological advancements, such as AI-driven massage chairs and smart devices with app connectivity, reflecting a strong consumer inclination toward premium, technologically enhanced products. Potential opportunities lie in expanding product ranges to cater to diverse demographic needs, such as portable devices for on-the-go relaxation or ergonomic options tailored for the elderly. However, limitations include high initial costs, product maintenance issues, and market fragmentation due to the presence of numerous small-scale manufacturers offering varying quality levels. Challenging factors involve regulatory hurdles regarding device safety standards and a sometimes limited consumer awareness in emerging markets. To leverage these dynamics, businesses should focus on innovation areas like eco-friendly and sustainable materials, integration of virtual reality for immersive experiences, and AI personalization for tailored massage treatments. Additionally, leveraging direct-to-consumer e-commerce channels and digital marketing strategies can broaden market reach. The nature of the massage equipment market is increasingly competitive, requiring continuous product differentiation and alignment with evolving consumer lifestyles for sustained growth and success.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Massage Equipment Market

The Massage Equipment Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing usage of massage services due to increased stress and physical problems
  • Increasing number of massage centers in shopping malls and supermarkets
  • Rising influence of wellness programs for massage therapies and availability of products online
• Market Restraints
  • Expensive electric massage equipment and injuries caused due to massage equipment
• Market Opportunities
  • Proliferating partnership among market players and hospitality industry
  • Enhanced automation and technology advances in massage equipments
• Market Challenges
  • Stringent safety and hygiene regulations associated with massage equipments

Porter's Five Forces: A Strategic Tool for Navigating the Massage Equipment Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Massage Equipment Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Massage Equipment Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Massage Equipment Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Massage Equipment Market

A detailed market share analysis in the Massage Equipment Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Massage Equipment Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Massage Equipment Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Massage Equipment Market

A strategic analysis of the Massage Equipment Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Massage Equipment Market, highlighting leading vendors and their innovative profiles. These include Beurer GmbH, Bodyfriend, Inc., Bremed Ltd., Casada International, Cozzia USA., EarthLite, LLC, Family Inada Co., Ltd., Fuji Medical Instruments Mfg. Co., Ltd., Group of Companies Zarya, Human Touch, LLC, Infinity Massage Chairs, International Electro Medical Co., JSB Wellness, Lifelong Online Retail Private Limited, Luraco Technologies, Master Massage Equipments, Medisana GmbH, MedMassager, Norlanya Technology Co., Limited, Nugabest Medical India Pvt. Ltd, OMRON Corporation, OPOVE, Osaki Titan, OSIM International Pte. Ltd., Relaxus Products Ltd., RoboTouch, Spine Care Medical Instruments Private Limited, Therabody, Inc., Titan Chair LLC, Wahl Clipper Corp., Xiaomi Singapore Pte. Ltd., and Zyllion.

Market Segmentation & Coverage

This research report categorizes the Massage Equipment Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Foam Massage Balls, Hot Stones Massage Kits, Massage Guns, Massage Sticks, Massage Table, Chair, & Bed, Massagers, Soft Tissue Tools, and Special Massage Tools & Thumb Tools.
• Based on Massage Type, market is studied across Deep Tissue Massage, Hot Stone Massage, Myofascial Massage, Pregnancy Massage, Reflexology, Sports Massage, and Swedish massage.
• Based on End-User, market is studied across Personal and Professional.
• Based on Distribution Channel, market is studied across Offline and Online.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing usage of massage services due to increased stress and physical problems
    • 5.1.1.2. Increasing number of massage centers in shopping malls and supermarkets
    • 5.1.1.3. Rising influence of wellness programs for massage therapies and availability of products online
  • 5.1.2. Restraints
    • 5.1.2.1. Expensive electric massage equipment and injuries caused due to massage equipment
  • 5.1.3. Opportunities
    • 5.1.3.1. Proliferating partnership among market players and hospitality industry
    • 5.1.3.2. Enhanced automation and technology advances in massage equipments
  • 5.1.4. Challenges
    • 5.1.4.1. Stringent safety and hygiene regulations associated with massage equipments
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Massage Equipment Market, by Product

• 6.1. Introduction
• 6.2. Foam Massage Balls
• 6.3. Hot Stones Massage Kits
• 6.4. Massage Guns
• 6.5. Massage Sticks
• 6.6. Massage Table, Chair, & Bed
• 6.7. Massagers
• 6.8. Soft Tissue Tools
• 6.9. Special Massage Tools & Thumb Tools

7. Massage Equipment Market, by Massage Type

• 7.1. Introduction
• 7.2. Deep Tissue Massage
• 7.3. Hot Stone Massage
• 7.4. Myofascial Massage
• 7.5. Pregnancy Massage
• 7.6. Reflexology
• 7.7. Sports Massage
• 7.8. Swedish massage

8. Massage Equipment Market, by End-User

• 8.1. Introduction
• 8.2. Personal
• 8.3. Professional

9. Massage Equipment Market, by Distribution Channel

• 9.1. Introduction
• 9.2. Offline
• 9.3. Online

10. Americas Massage Equipment Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Massage Equipment Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Massage Equipment Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
  • 13.3.1. SweatHouz Announces Partnership with Hyperice Redefining the Wellness Experience
  • 13.3.2. GhostBed partners with Cozzia to launch latest innovation in mattress massage functionality
  • 13.3.3. Njoie Launches Shiatsu Massage Pillow & Seats, Designed to Relieve Stress and Guarantee Comfort
  • 13.3.4. Aescape Announces $30M Series A to Transform the Massage Therapy Experience
  • 13.3.5. HACC Massage Therapy Program Will Be Able To Increase Enrollment Due To Studio Expansion
  • 13.3.6. Millennium Tower spa adds Infinity Circadian massage Chair to List of Amenities
  • 13.3.7. RONGTAI Launches Marvel co-branded G20 Massage Gun in the United States
  • 13.3.8. Therabody Acquires So Sound, Pushing Further into Wellness
  • 13.3.9. Infinity Massage Chairs Introduces Entry-Level Pricepoint Options
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Beurer GmbH
• 2. Bodyfriend, Inc.
• 3. Bremed Ltd.
• 4. Casada International
• 5. Cozzia USA.
• 6. EarthLite, LLC
• 7. Family Inada Co., Ltd.
• 8. Fuji Medical Instruments Mfg. Co., Ltd.
• 9. Group of Companies Zarya
• 10. Human Touch, LLC
• 11. Infinity Massage Chairs
• 12. International Electro Medical Co.
• 13. JSB Wellness
• 14. Lifelong Online Retail Private Limited
• 15. Luraco Technologies
• 16. Master Massage Equipments
• 17. Medisana GmbH
• 18. MedMassager
• 19. Norlanya Technology Co., Limited
• 20. Nugabest Medical India Pvt. Ltd
• 21. OMRON Corporation
• 22. OPOVE
• 23. Osaki Titan
• 24. OSIM International Pte. Ltd.
• 25. Relaxus Products Ltd.
• 26. RoboTouch
• 27. Spine Care Medical Instruments Private Limited
• 28. Therabody, Inc.
• 29. Titan Chair LLC
• 30. Wahl Clipper Corp.
• 31. Xiaomi Singapore Pte. Ltd.
• 32. Zyllion