マキベリーの市場：形態、供給源、エンドユーザー別-2025～2030年の世界予測

マキベリー市場は、2023年に5億8,741万米ドルと評価され、2024年には6億6,391万米ドルに達すると予測され、CAGR 13.11％で成長し、2030年には13億9,202万米ドルに達すると予測されています。

南米原産のマキベリーは、その豊富な抗酸化物質、特に強力な抗炎症作用と抗がん作用を持つアントシアニンにより、世界市場で注目を集めています。この市場には、栄養補助食品、機能性食品、飲食品、化粧品などが含まれます。マキベリーの必要性は、健康とウェルネスに対する消費者の意識の高まりと、天然製品やオーガニック製品に対する需要の増加によって大きく後押しされています。その用途は様々なセグメントに及んでおり、特に栄養補助食品やスキンケアではその健康効果やアンチエイジング特性が評価されています。最終用途の範囲には、主に健康志向の消費者、アスリート、天然成分配合に重点を置く産業が含まれます。成長に影響を与える主要要因としては、健康意識の高まり、可処分所得の増加、世界の栄養補助食品市場の拡大などが挙げられます。さらに、菜食主義者の増加により、マキベリーエキスのような天然製品の需要が高まっています。しかし、栽培地域の限定、サプライチェーンの混乱、高コストなどの課題が市場成長に影響を与えています。さらに、アサイー・ベリーのような他のスーパーフードとの競合圧力が限界をもたらす可能性もあります。潜在的なビジネス機会は、新製品の用途開発とアジア太平洋と欧州の未開拓地域への進出にあります。企業は、サステイナブル調達プラクティスや、他のスーパーフードとのブレンド、あるいは狙った効能を得るための精製エキスなどの革新的な製品配合に投資することで、こうした機会を最大限に生かすことができます。栽培技術の改善やバイオアベイラビリティーの向上方法の調査によって、競合を高めることができます。市場は多数の中小企業によってセグメント化された性質を示すが、地元の生産者との協力や加工技術の先進的研究開発が成長を促進する可能性があります。企業は、ホリスティック・ヘルスを求める消費者の動向を利用し、高品質で差別化された製品を提供することで、こうした戦略から利益を得ることができます。

市場力学：急速に進化するマキベリー市場の主要市場洞察を公開

マキベリー市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネス機会の獲得を行うことができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • マキベリーの既知の薬効成分
  • 強力な抗酸化物質を多く含むため、スーパーフルーツとしての認知度向上
  • 南米諸国からの輸出増加
• 市場抑制要因
  • 比較的高価なマキベリー
• 市場機会
  • eコマース施設とインターネットの普及による入手可能性の増加
  • 化粧品産業や栄養補助食品の需要急増
• 市場課題
  • 輸出入規制の厳しさ

ポーターのファイブフォース：マキベリー市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォースフレームワークは、企業の競合を評価し、戦略的機会を探るための明確な手法を記載しています。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これら洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することで、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：マキベリー市場における外部からの影響の把握

外部マクロ環境要因は、マキベリー市場の業績力学を形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を記載しています。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析：マキベリー市場における競合情勢の把握

マキベリー市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、セグメント化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニングマトリックス：マキベリー市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、マキベリー市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨：マキベリー市場における成功への道筋を描く

マキベリー市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネス機会を活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目セグメントを網羅した市場の包括的な分析を提供しています。

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力を評価します。

2.市場の開拓度：新興市場における成長機会を特定し、既存セグメントにおける拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを記載しています。

3.市場の多様化：最近の製品発売、未開拓の地域、産業の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発とイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています。

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、地域はどこか？

3.市場を形成する主要技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • マキベリーの既知の薬効
    • 強力な抗酸化物質を多く含むことから、スーパーフルーツとしての認知度が高まっている
    • 南米諸国からの輸出増加
  • 抑制要因
    • マキベリーのコストが比較的高い
  • 機会
    • eコマース施設とインターネットの普及により利用可能性が増加
    • 化粧品産業からの需要と栄養補助食品の消費の急増
  • 課題
    • 輸出入規制に関する厳格な規範
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治
  • 経済
  • 社会
  • 技術
  • 法律
  • 環境

第6章 マキベリー市場：形態別

• イントロダクション
• 生
• 加工

第7章 マキベリー市場：供給源別

• イントロダクション
• 従来型
• 無機

第8章 マキベリー市場：エンドユーザー別

• イントロダクション
• 飲食品
• 栄養補助食品
• パーソナルケア

第9章 南北アメリカのマキベリー市場

• イントロダクション
• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋のマキベリー市場

• イントロダクション
• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのマキベリー市場

• イントロダクション
• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析、2023年
• FPNVポジショニングマトリックス、2023年
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• ABBOTT BLACKSTONE
• Bayas del Sur
• Go Superfoods Limited
• HP Ingredients
• Mountain Rose Herbs
• Natrol, LLC
• Navitas LLC
• SouthAm Freeze Dry
• Sunfood
• Terrasoul Superfoods

LIST OF FIGURES

• FIGURE 1. MAQUI BERRIES MARKET RESEARCH PROCESS
• FIGURE 2. MAQUI BERRIES MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL MAQUI BERRIES MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL MAQUI BERRIES MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL MAQUI BERRIES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL MAQUI BERRIES MARKET SIZE, BY FORM, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL MAQUI BERRIES MARKET SIZE, BY FORM, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL MAQUI BERRIES MARKET SIZE, BY SOURCE, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL MAQUI BERRIES MARKET SIZE, BY SOURCE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL MAQUI BERRIES MARKET SIZE, BY END USER, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL MAQUI BERRIES MARKET SIZE, BY END USER, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS MAQUI BERRIES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS MAQUI BERRIES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES MAQUI BERRIES MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES MAQUI BERRIES MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC MAQUI BERRIES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC MAQUI BERRIES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA MAQUI BERRIES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA MAQUI BERRIES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. MAQUI BERRIES MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. MAQUI BERRIES MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. MAQUI BERRIES MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL MAQUI BERRIES MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL MAQUI BERRIES MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL MAQUI BERRIES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. MAQUI BERRIES MARKET DYNAMICS
• TABLE 7. GLOBAL MAQUI BERRIES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL MAQUI BERRIES MARKET SIZE, BY FRESH, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL MAQUI BERRIES MARKET SIZE, BY PROCESSED, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL MAQUI BERRIES MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL MAQUI BERRIES MARKET SIZE, BY CONVENTIONAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL MAQUI BERRIES MARKET SIZE, BY INORGANIC, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL MAQUI BERRIES MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL MAQUI BERRIES MARKET SIZE, BY FOOD & BEVERAGES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL MAQUI BERRIES MARKET SIZE, BY NUTRACEUTICALS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL MAQUI BERRIES MARKET SIZE, BY PERSONAL CARE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. AMERICAS MAQUI BERRIES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 18. AMERICAS MAQUI BERRIES MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 19. AMERICAS MAQUI BERRIES MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 20. AMERICAS MAQUI BERRIES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 21. ARGENTINA MAQUI BERRIES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 22. ARGENTINA MAQUI BERRIES MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 23. ARGENTINA MAQUI BERRIES MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 24. BRAZIL MAQUI BERRIES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 25. BRAZIL MAQUI BERRIES MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 26. BRAZIL MAQUI BERRIES MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 27. CANADA MAQUI BERRIES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 28. CANADA MAQUI BERRIES MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 29. CANADA MAQUI BERRIES MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 30. MEXICO MAQUI BERRIES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 31. MEXICO MAQUI BERRIES MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 32. MEXICO MAQUI BERRIES MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 33. UNITED STATES MAQUI BERRIES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 34. UNITED STATES MAQUI BERRIES MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 35. UNITED STATES MAQUI BERRIES MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 36. UNITED STATES MAQUI BERRIES MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 37. ASIA-PACIFIC MAQUI BERRIES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 38. ASIA-PACIFIC MAQUI BERRIES MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 39. ASIA-PACIFIC MAQUI BERRIES MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 40. ASIA-PACIFIC MAQUI BERRIES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 41. AUSTRALIA MAQUI BERRIES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 42. AUSTRALIA MAQUI BERRIES MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 43. AUSTRALIA MAQUI BERRIES MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 44. CHINA MAQUI BERRIES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 45. CHINA MAQUI BERRIES MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 46. CHINA MAQUI BERRIES MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 47. INDIA MAQUI BERRIES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 48. INDIA MAQUI BERRIES MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 49. INDIA MAQUI BERRIES MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 50. INDONESIA MAQUI BERRIES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 51. INDONESIA MAQUI BERRIES MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 52. INDONESIA MAQUI BERRIES MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 53. JAPAN MAQUI BERRIES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 54. JAPAN MAQUI BERRIES MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 55. JAPAN MAQUI BERRIES MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 56. MALAYSIA MAQUI BERRIES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 57. MALAYSIA MAQUI BERRIES MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 58. MALAYSIA MAQUI BERRIES MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 59. PHILIPPINES MAQUI BERRIES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 60. PHILIPPINES MAQUI BERRIES MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 61. PHILIPPINES MAQUI BERRIES MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 62. SINGAPORE MAQUI BERRIES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 63. SINGAPORE MAQUI BERRIES MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 64. SINGAPORE MAQUI BERRIES MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 65. SOUTH KOREA MAQUI BERRIES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 66. SOUTH KOREA MAQUI BERRIES MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 67. SOUTH KOREA MAQUI BERRIES MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 68. TAIWAN MAQUI BERRIES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 69. TAIWAN MAQUI BERRIES MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 70. TAIWAN MAQUI BERRIES MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 71. THAILAND MAQUI BERRIES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 72. THAILAND MAQUI BERRIES MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 73. THAILAND MAQUI BERRIES MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 74. VIETNAM MAQUI BERRIES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 75. VIETNAM MAQUI BERRIES MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 76. VIETNAM MAQUI BERRIES MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 77. EUROPE, MIDDLE EAST & AFRICA MAQUI BERRIES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 78. EUROPE, MIDDLE EAST & AFRICA MAQUI BERRIES MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 79. EUROPE, MIDDLE EAST & AFRICA MAQUI BERRIES MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 80. EUROPE, MIDDLE EAST & AFRICA MAQUI BERRIES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 81. DENMARK MAQUI BERRIES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 82. DENMARK MAQUI BERRIES MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 83. DENMARK MAQUI BERRIES MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 84. EGYPT MAQUI BERRIES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 85. EGYPT MAQUI BERRIES MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 86. EGYPT MAQUI BERRIES MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 87. FINLAND MAQUI BERRIES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 88. FINLAND MAQUI BERRIES MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 89. FINLAND MAQUI BERRIES MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 90. FRANCE MAQUI BERRIES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 91. FRANCE MAQUI BERRIES MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 92. FRANCE MAQUI BERRIES MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 93. GERMANY MAQUI BERRIES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 94. GERMANY MAQUI BERRIES MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 95. GERMANY MAQUI BERRIES MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 96. ISRAEL MAQUI BERRIES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 97. ISRAEL MAQUI BERRIES MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 98. ISRAEL MAQUI BERRIES MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 99. ITALY MAQUI BERRIES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 100. ITALY MAQUI BERRIES MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 101. ITALY MAQUI BERRIES MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 102. NETHERLANDS MAQUI BERRIES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 103. NETHERLANDS MAQUI BERRIES MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 104. NETHERLANDS MAQUI BERRIES MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 105. NIGERIA MAQUI BERRIES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 106. NIGERIA MAQUI BERRIES MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 107. NIGERIA MAQUI BERRIES MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 108. NORWAY MAQUI BERRIES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 109. NORWAY MAQUI BERRIES MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 110. NORWAY MAQUI BERRIES MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 111. POLAND MAQUI BERRIES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 112. POLAND MAQUI BERRIES MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 113. POLAND MAQUI BERRIES MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 114. QATAR MAQUI BERRIES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 115. QATAR MAQUI BERRIES MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 116. QATAR MAQUI BERRIES MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 117. RUSSIA MAQUI BERRIES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 118. RUSSIA MAQUI BERRIES MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 119. RUSSIA MAQUI BERRIES MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 120. SAUDI ARABIA MAQUI BERRIES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 121. SAUDI ARABIA MAQUI BERRIES MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 122. SAUDI ARABIA MAQUI BERRIES MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 123. SOUTH AFRICA MAQUI BERRIES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 124. SOUTH AFRICA MAQUI BERRIES MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 125. SOUTH AFRICA MAQUI BERRIES MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 126. SPAIN MAQUI BERRIES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 127. SPAIN MAQUI BERRIES MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 128. SPAIN MAQUI BERRIES MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 129. SWEDEN MAQUI BERRIES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 130. SWEDEN MAQUI BERRIES MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 131. SWEDEN MAQUI BERRIES MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 132. SWITZERLAND MAQUI BERRIES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 133. SWITZERLAND MAQUI BERRIES MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 134. SWITZERLAND MAQUI BERRIES MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 135. TURKEY MAQUI BERRIES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 136. TURKEY MAQUI BERRIES MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 137. TURKEY MAQUI BERRIES MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 138. UNITED ARAB EMIRATES MAQUI BERRIES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 139. UNITED ARAB EMIRATES MAQUI BERRIES MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 140. UNITED ARAB EMIRATES MAQUI BERRIES MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 141. UNITED KINGDOM MAQUI BERRIES MARKET SIZE, BY FORM, 2018-2030 (USD MILLION)
• TABLE 142. UNITED KINGDOM MAQUI BERRIES MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 143. UNITED KINGDOM MAQUI BERRIES MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 144. MAQUI BERRIES MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 145. MAQUI BERRIES MARKET, FPNV POSITIONING MATRIX, 2023

The Maqui Berries Market was valued at USD 587.41 million in 2023, expected to reach USD 663.91 million in 2024, and is projected to grow at a CAGR of 13.11%, to USD 1,392.02 million by 2030.

Maqui berries, indigenous to South America, have garnered attention in the global market due to their abundant antioxidants, especially anthocyanins, which have potent anti-inflammatory and anti-cancer properties. The scope of this market includes dietary supplements, functional foods, beverages, and cosmetic products. The necessity of maqui berries is largely driven by the growing consumer awareness towards health and wellness, and the increasing demand for natural and organic products. Their application spans various sectors, with a notable presence in nutraceuticals and skincare, where they are valued for their health benefits and anti-aging properties. The end-use scope primarily includes health-conscious consumers, athletes, and industries focused on natural ingredient formulations. Key factors influencing growth include rising health awareness, increasing disposable incomes, and the expanding global nutraceutical market. Additionally, the growing vegan population creates a demand for natural products like maqui berry extracts. However, challenges such as limited cultivation regions, supply chain disruptions, and high costs affect market growth. Furthermore, competitive pressures from other superfoods like acai berries may pose limitations. Potential opportunities lie in the development of new product applications and expanding into untapped regions within Asia-Pacific and Europe. Companies can maximize these opportunities by investing in sustainable sourcing practices and innovative product formulations, such as blends with other superfoods or refined extracts for targeted benefits. Research into improved cultivation techniques and bioavailability enhancement methods can provide competitive edges. While the market exhibits a fragmented nature with numerous small and medium enterprises, collaborations with local growers and advanced R&D in processing technologies could propel growth. Businesses can benefit from these strategies by capitalizing on consumer trends towards holistic health and by offering high-quality, differentiated products.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Maqui Berries Market

The Maqui Berries Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Known medicinal properties of Maqui Berry
  • Increased recognition superfruit due to its high content of potent antioxidants
  • Increased export from south American countries
• Market Restraints
  • Relatively high cost of Maqui Berries
• Market Opportunities
  • Rising availability attributed to e-commerce facilities and internet penetration
  • Surge in demand from cosmetic industry and consumption of dietary supplements
• Market Challenges
  • Stringent norms on export and import regulations

Porter's Five Forces: A Strategic Tool for Navigating the Maqui Berries Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Maqui Berries Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Maqui Berries Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Maqui Berries Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Maqui Berries Market

A detailed market share analysis in the Maqui Berries Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Maqui Berries Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Maqui Berries Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Maqui Berries Market

A strategic analysis of the Maqui Berries Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Maqui Berries Market, highlighting leading vendors and their innovative profiles. These include ABBOTT BLACKSTONE, Bayas del Sur, Go Superfoods Limited, HP Ingredients, Mountain Rose Herbs, Natrol, LLC, Navitas LLC, SouthAm Freeze Dry, Sunfood, and Terrasoul Superfoods.

Market Segmentation & Coverage

This research report categorizes the Maqui Berries Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Form, market is studied across Fresh and Processed.
• Based on Source, market is studied across Conventional and Inorganic.
• Based on End User, market is studied across Food & Beverages, Nutraceuticals, and Personal Care.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Known medicinal properties of Maqui Berry
    • 5.1.1.2. Increased recognition superfruit due to its high content of potent antioxidants
    • 5.1.1.3. Increased export from south American countries
  • 5.1.2. Restraints
    • 5.1.2.1. Relatively high cost of Maqui Berries
  • 5.1.3. Opportunities
    • 5.1.3.1. Rising availability attributed to e-commerce facilities and internet penetration
    • 5.1.3.2. Surge in demand from cosmetic industry and consumption of dietary supplements
  • 5.1.4. Challenges
    • 5.1.4.1. Stringent norms on export and import regulations
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Maqui Berries Market, by Form

• 6.1. Introduction
• 6.2. Fresh
• 6.3. Processed

7. Maqui Berries Market, by Source

• 7.1. Introduction
• 7.2. Conventional
• 7.3. Inorganic

8. Maqui Berries Market, by End User

• 8.1. Introduction
• 8.2. Food & Beverages
• 8.3. Nutraceuticals
• 8.4. Personal Care

9. Americas Maqui Berries Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Maqui Berries Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Maqui Berries Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. ABBOTT BLACKSTONE
• 2. Bayas del Sur
• 3. Go Superfoods Limited
• 4. HP Ingredients
• 5. Mountain Rose Herbs
• 6. Natrol, LLC
• 7. Navitas LLC
• 8. SouthAm Freeze Dry
• 9. Sunfood
• 10. Terrasoul Superfoods