ビーコン管理ソフトウェア市場：コンポーネント別、エンドユーザー別-2025-2030年の世界予測

ビーコン管理ソフトウェア市場の2023年の市場規模は26億1,000万米ドル、2024年には28億5,000万米ドルに達すると予測され、CAGR 9.70％で成長し、2030年には49億9,000万米ドルに達すると予測されています。

ビーコン管理ソフトウェアは、ビーコンデバイスを制御、設定、最適化するために設計されています。ビーコンデバイスは、Bluetooth技術を使用して位置ベースの情報やサービスを提供する小型無線送信機です。このようなソフトウェアの必要性は、小売、ホスピタリティ、ロジスティクスなどの分野で、パーソナライズされたインタラクティブな顧客体験の需要が高まっていることから生じています。その用途は、顧客分析や屋内ナビゲーションから近接マーケティングや資産追跡まで多岐にわたる。最終用途の範囲には、小売店、スタジアム、空港、ホテル、教育機関などが含まれ、そこでは顧客行動の理解とエンゲージメントの強化が極めて重要です。市場に影響を与える主な成長要因としては、モノのインターネット（IoT）デバイスの普及、スマートフォンの普及率の増加、位置情報サービスに対する需要の高まりなどが挙げられます。最近では、スマートシティ構想の拡大や、ビーコン・プラットフォームの機能と実用性を高めることができるAIやデータ分析のような先進技術の採用から、潜在的なビジネスチャンスが生まれています。企業は、リアルタイムの洞察と予測能力を提供するAI主導の分析ソリューションに投資することで、こうした機会を捉えることができます。しかし、同市場は、プライバシーへの懸念、データセキュリティの問題、ビーコン配備の高コストといった制約に直面しており、これが採用を妨げる要因となっています。さらに、信号の干渉や範囲の制限といった技術的課題がさらなる障害となっています。こうした課題にもかかわらず、技術革新の余地がある分野には、データ・セキュリティ対策の強化、より堅牢な信号処理技術の開発、没入型ユーザー体験のための拡張現実（AR）とビーコンの統合などがあります。市場を考察すると、急速な技術進歩を特徴とする競合情勢が明らかになり、企業は研究開発や戦略的パートナーシップを優先して優位に立つことが求められています。このダイナミックな分野で持続的な成長と差別化を図るには、データ・プライバシー問題の克服とビーコン展開コストの最適化に注力することが不可欠です。

市場力学：急速に進化するビーコン管理ソフトウェア市場の主要市場インサイトを公開

ビーコン管理ソフトウェア市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネスチャンスの獲得を行うことができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 小売業におけるビーコン利用の増加
  • 近接マーケティング・ソリューションへの依存度の高まり
  • ワイヤレス技術の世界の普及
• 市場抑制要因
  • ソリューションの高コスト
• 市場機会
  • 物流、在庫、倉庫管理におけるアプリケーションの増加
  • 無線接続ソリューションに重点を置いたスマートシティへの投資の増加
• 市場の課題
  • ビーコン設置に伴う制限

ポーターの5つの力：ビーコン管理ソフトウェア市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：ビーコン管理ソフトウェア市場における外部からの影響の把握

外部マクロ環境要因は、ビーコン管理ソフトウェア市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析ビーコン管理ソフトウェア市場における競合情勢の把握

ビーコン管理ソフトウェア市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的な意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスビーコン管理ソフトウェア市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、ビーコン管理ソフトウェア市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によりベンダーを明確かつ的確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨ビーコン管理ソフトウェア市場における成功への道筋を描く

ビーコン管理ソフトウェア市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 小売業におけるビーコンの利用増加
    • 近接マーケティングソリューションへの依存度の高まり
    • 世界中でワイヤレス技術の普及率が高い
  • 抑制要因
    • ソリューションのコストが高い
  • 機会
    • 物流、在庫、倉庫管理におけるアプリケーションの増加
    • ワイヤレス接続ソリューションに重点を置いたスマートシティへの投資の増加
  • 課題
    • ビーコン設置に伴う制限
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 ビーコン管理ソフトウェア市場：コンポーネント別

• サービス
• ソフトウェア

第7章 ビーコン管理ソフトウェア市場：エンドユーザー別

• 非小売
• 小売り

第8章 南北アメリカのビーコン管理ソフトウェア市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第9章 アジア太平洋地域のビーコン管理ソフトウェア市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第10章 欧州・中東・アフリカのビーコン管理ソフトウェア市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第11章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Atlassian. Pty Ltd.
• Beacon Healthcare Systems
• Beacon Platform Inc.
• Beacon Software Solutions, Inc.
• Beacon Solutions, Inc.
• BlueCats Australia Pty Limited
• BlueRange GmbH
• Cisco Systems, Inc.
• ELA Innovation SA
• Esri Global, Inc.
• Estimote, Inc.
• Google LLC by Alphabet Inc.
• Hewlett Packard Enterprise Company
• International Business Machines Corporation
• Kontakt.io, Inc.
• Microsoft Corporation
• Omnie Solutions（I）Pvt. Ltd.
• Oracle Corporation
• Quuppa Oy
• Relution GmbH
• Sensimity
• Sensorberg GmbH
• Softeq Development Corporation
• Uniqode Phygital, Inc.

LIST OF FIGURES

• FIGURE 1. BEACONS MANAGEMENT SOFTWARE MARKET RESEARCH PROCESS
• FIGURE 2. BEACONS MANAGEMENT SOFTWARE MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL BEACONS MANAGEMENT SOFTWARE MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY END-USER, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY END-USER, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. AMERICAS BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 11. AMERICAS BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. UNITED STATES BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 13. UNITED STATES BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. ASIA-PACIFIC BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. ASIA-PACIFIC BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. EUROPE, MIDDLE EAST & AFRICA BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. EUROPE, MIDDLE EAST & AFRICA BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. BEACONS MANAGEMENT SOFTWARE MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 19. BEACONS MANAGEMENT SOFTWARE MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. BEACONS MANAGEMENT SOFTWARE MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL BEACONS MANAGEMENT SOFTWARE MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. BEACONS MANAGEMENT SOFTWARE MARKET DYNAMICS
• TABLE 7. GLOBAL BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY SERVICE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY SOFTWARE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY NON-RETAIL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY RETAIL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. AMERICAS BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 14. AMERICAS BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 15. AMERICAS BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 16. ARGENTINA BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 17. ARGENTINA BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 18. BRAZIL BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 19. BRAZIL BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 20. CANADA BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 21. CANADA BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 22. MEXICO BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 23. MEXICO BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 24. UNITED STATES BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 25. UNITED STATES BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 26. UNITED STATES BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 27. ASIA-PACIFIC BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 28. ASIA-PACIFIC BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 29. ASIA-PACIFIC BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 30. AUSTRALIA BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 31. AUSTRALIA BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 32. CHINA BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 33. CHINA BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 34. INDIA BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 35. INDIA BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 36. INDONESIA BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 37. INDONESIA BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 38. JAPAN BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 39. JAPAN BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 40. MALAYSIA BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 41. MALAYSIA BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 42. PHILIPPINES BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 43. PHILIPPINES BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 44. SINGAPORE BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 45. SINGAPORE BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 46. SOUTH KOREA BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 47. SOUTH KOREA BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 48. TAIWAN BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 49. TAIWAN BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 50. THAILAND BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 51. THAILAND BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 52. VIETNAM BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 53. VIETNAM BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 54. EUROPE, MIDDLE EAST & AFRICA BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 55. EUROPE, MIDDLE EAST & AFRICA BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 56. EUROPE, MIDDLE EAST & AFRICA BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 57. DENMARK BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 58. DENMARK BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 59. EGYPT BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 60. EGYPT BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 61. FINLAND BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 62. FINLAND BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 63. FRANCE BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 64. FRANCE BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 65. GERMANY BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 66. GERMANY BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 67. ISRAEL BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 68. ISRAEL BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 69. ITALY BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 70. ITALY BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 71. NETHERLANDS BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 72. NETHERLANDS BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 73. NIGERIA BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 74. NIGERIA BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 75. NORWAY BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 76. NORWAY BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 77. POLAND BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 78. POLAND BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 79. QATAR BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 80. QATAR BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 81. RUSSIA BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 82. RUSSIA BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 83. SAUDI ARABIA BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 84. SAUDI ARABIA BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 85. SOUTH AFRICA BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 86. SOUTH AFRICA BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 87. SPAIN BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 88. SPAIN BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 89. SWEDEN BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 90. SWEDEN BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 91. SWITZERLAND BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 92. SWITZERLAND BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 93. TURKEY BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 94. TURKEY BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 95. UNITED ARAB EMIRATES BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 96. UNITED ARAB EMIRATES BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 97. UNITED KINGDOM BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 98. UNITED KINGDOM BEACONS MANAGEMENT SOFTWARE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 99. BEACONS MANAGEMENT SOFTWARE MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 100. BEACONS MANAGEMENT SOFTWARE MARKET, FPNV POSITIONING MATRIX, 2023

The Beacons Management Software Market was valued at USD 2.61 billion in 2023, expected to reach USD 2.85 billion in 2024, and is projected to grow at a CAGR of 9.70%, to USD 4.99 billion by 2030.

Beacons Management Software is designed to control, configure, and optimize beacon devices, which are small wireless transmitters that use Bluetooth technology to deliver location-based information and services. The necessity for such software arises from the growing demand for personalized and interactive customer experiences across sectors like retail, hospitality, and logistics. Its application is diverse, ranging from customer analytics and indoor navigation to proximity marketing and asset tracking. The end-use scope includes retail outlets, stadiums, airports, hotels, and educational institutions, where understanding customer behavior and enhancing engagement are crucial. Key growth factors influencing the market include the proliferation of Internet of Things (IoT) devices, increasing smartphone penetration, and the rising demand for location-based services. Recently, potential opportunities have emerged from the expansion of smart city initiatives and the adoption of advanced technologies like AI and data analytics, which can enhance the capability and utility of beacon platforms. Companies can seize these opportunities by investing in AI-driven analytics solutions that offer real-time insights and predictive capabilities. However, the market faces limitations such as privacy concerns, data security issues, and the high cost of beacon deployment, which can deter adoption. Additionally, technological challenges like signal interference and limited range present further obstacles. Despite these challenges, areas ripe for innovation include enhancing data security measures, developing more robust signal processing techniques, and integrating beacons with augmented reality (AR) for an immersive user experience. Insight into the market reveals a competitive landscape characterized by rapid technological advancements, urging businesses to prioritize R&D and strategic partnerships to stay ahead. A keen focus on overcoming data privacy issues and optimizing beacon deployment costs will be essential for sustained growth and differentiation in this dynamic sector.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Beacons Management Software Market

The Beacons Management Software Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rise in utilization of beacons in retail sectors
  • Growing dependence on proximity marketing solutions
  • High penetration of wireless technologies worldwide
• Market Restraints
  • High cost of solution
• Market Opportunities
  • Rising application in logistics, inventory and warehouse management
  • Increasing investments in smart cities with major focus on wireless connectivity solutions
• Market Challenges
  • Limitation associated with beacon installations

Porter's Five Forces: A Strategic Tool for Navigating the Beacons Management Software Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Beacons Management Software Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Beacons Management Software Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Beacons Management Software Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Beacons Management Software Market

A detailed market share analysis in the Beacons Management Software Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Beacons Management Software Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Beacons Management Software Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Beacons Management Software Market

A strategic analysis of the Beacons Management Software Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Beacons Management Software Market, highlighting leading vendors and their innovative profiles. These include Atlassian. Pty Ltd., Beacon Healthcare Systems, Beacon Platform Inc., Beacon Software Solutions, Inc., Beacon Solutions, Inc., BlueCats Australia Pty Limited, BlueRange GmbH, Cisco Systems, Inc., ELA Innovation SA, Esri Global, Inc., Estimote, Inc., Google LLC by Alphabet Inc., Hewlett Packard Enterprise Company, International Business Machines Corporation, Kontakt.io, Inc., Microsoft Corporation, Omnie Solutions (I) Pvt. Ltd., Oracle Corporation, Quuppa Oy, Relution GmbH, Sensimity, Sensorberg GmbH, Softeq Development Corporation, and Uniqode Phygital, Inc..

Market Segmentation & Coverage

This research report categorizes the Beacons Management Software Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Service and Software.
• Based on End-User, market is studied across Non-Retail and Retail.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rise in utilization of beacons in retail sectors
    • 5.1.1.2. Growing dependence on proximity marketing solutions
    • 5.1.1.3. High penetration of wireless technologies worldwide
  • 5.1.2. Restraints
    • 5.1.2.1. High cost of solution
  • 5.1.3. Opportunities
    • 5.1.3.1. Rising application in logistics, inventory and warehouse management
    • 5.1.3.2. Increasing investments in smart cities with major focus on wireless connectivity solutions
  • 5.1.4. Challenges
    • 5.1.4.1. Limitation associated with beacon installations
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Beacons Management Software Market, by Component

• 6.1. Introduction
• 6.2. Service
• 6.3. Software

7. Beacons Management Software Market, by End-User

• 7.1. Introduction
• 7.2. Non-Retail
• 7.3. Retail

8. Americas Beacons Management Software Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Beacons Management Software Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Beacons Management Software Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Atlassian. Pty Ltd.
• 2. Beacon Healthcare Systems
• 3. Beacon Platform Inc.
• 4. Beacon Software Solutions, Inc.
• 5. Beacon Solutions, Inc.
• 6. BlueCats Australia Pty Limited
• 7. BlueRange GmbH
• 8. Cisco Systems, Inc.
• 9. ELA Innovation SA
• 10. Esri Global, Inc.
• 11. Estimote, Inc.
• 12. Google LLC by Alphabet Inc.
• 13. Hewlett Packard Enterprise Company
• 14. International Business Machines Corporation
• 15. Kontakt.io, Inc.
• 16. Microsoft Corporation
• 17. Omnie Solutions (I) Pvt. Ltd.
• 18. Oracle Corporation
• 19. Quuppa Oy
• 20. Relution GmbH
• 21. Sensimity
• 22. Sensorberg GmbH
• 23. Softeq Development Corporation
• 24. Uniqode Phygital, Inc.