レジャー旅行市場：ツアータイプ別、旅行タイプ別-2024-2030年の世界予測

レジャー旅行市場規模は2023年に4,488億1,000万米ドルと推定され、2024年には4,922億6,000万米ドルに達し、CAGR 10.35％で2030年には8,947億3,000万米ドルに達すると予測されています。

レジャー旅行は、個人が出張とレジャーを組み合わせ、特定の目的地での滞在を仕事上の義務の期間を超えて延長する慣行を指します。この新たな動向は、個人的な楽しみや探索のために出張を最適化しようとする専門家を中心に、旅行行動における変革的な変化を象徴しています。レジャー旅行は、仕事とリラクゼーションや文化的な関わりを融合させることで、旅行体験を豊かにし、地域経済や広範な観光産業に利益をもたらします。世界のビジネス拡大、仕事とレジャーの融合というトレンドの高まり、旅行技術の進歩、柔軟な企業出張規定、ワークライフバランス重視の高まりが市場成長の原動力となっています。旅行サービスのデジタル化、AIを活用したパーソナライズされた旅行体験、オーダーメイドの旅行パッケージのための企業と旅行会社の提携、環境意識の高い旅行者のための環境に優しい旅行ソリューションなどに機会があります。とはいえ、仕事とレジャーの両立、予測不可能な旅行規制の回避、旅行者の安全確保、さらにこうした旅行の計画には高コストとロジスティクスの複雑さが伴うため、注目すべき課題があります。成長を先導するため、イノベーションと調査は、楽なプランニングのための統合旅行プラットフォームの構築、雇用者と従業員に利益をもたらす新しいビジネスモデルの探求、テクノロジーによるパーソナライズされた旅行体験の強化、企業の社会的責任イニシアティブに沿った持続可能な旅行慣行の促進に向けられています。

地域別インサイト

南北アメリカでは、ワークライフバランスを重視する強固な企業文化がレジャー旅行を牽引しています。ニューヨーク、シカゴ、ラスベガス、トロント、バンクーバーなどの都市では、コンベンション、カンファレンス、ビジネス展示会が盛んに開催され、余暇を楽しむ機会が豊富にあります。自然公園から文化的名所まで、多様なアトラクションがあることも、余暇を楽しむ旅行者の魅力をさらに高めています。欧州連合（EU）は、文化的・歴史的な観光地の豊かなタペストリーを誇っています。フランス、イタリア、ドイツ、スペインなどの国々は、最先端のビジネス施設に加え、芸術、歴史、美食の宝庫であるため、レジャー旅行のホットスポットとなっています。EUの国境を越えての移動が容易なため、近距離で多様な体験をしたいというブリージャー旅行者の欲求を満たすことができます。ドバイ、アブダビ、ドーハなどの都市には豪華なホスピタリティと革新的なビジネスの中心地があり、中東は豪華さとユニークな体験を求めるブリージャー旅行者に適しています。アフリカでは、レジャー旅行の台頭が続いており、南アフリカなどではサファリや文化ツアーをビジネス旅行の旅程に組み込んで進化しています。アジア太平洋地域では、レジャー旅行が急増しています。中国の広大な都市には、近代的なビジネス街とともに歴史的な名所があります。伝統とテクノロジーが融合した日本はブレジャー旅行者を魅了し、インドの多様な景観と文化遺産は、ビジネスとレジャーを結びつける豊かな背景を提供しています。これらの国の経済成長も、余暇活動の促進に大きな役割を果たしています。

FPNVポジショニング・マトリックス

FPNVポジショニングマトリックスはレジャー旅行市場におけるベンダーのポジショニングを評価する上で不可欠です。このマトリックスはベンダーの包括的な評価を提供し、事業戦略や製品満足度に関連する重要な指標を検証します。この詳細な評価により、ユーザーは自らの要件に沿った十分な情報に基づいた意思決定を行うことができます。評価に基づき、ベンダーは成功のレベルを表す4つの象限、すなわちForefront（F）、Pathfinder（P）、Niche（N）、Vital（V）に分類されます。

市場シェア分析

市場シェア分析は、レジャー旅行市場におけるベンダーの現状について、洞察に満ちた詳細な評価を提供する包括的なツールです。ベンダーの貢献度を綿密に比較・分析することで、各ベンダーの業績や市場シェア争いの際に直面する課題について、より深い理解を得ることができます。これらの貢献には、全体的な収益、顧客ベース、その他の重要な指標が含まれます。さらに、この分析では、調査した基準年の期間に観察された蓄積、断片化の優位性、合併の特徴などの要因を含む、この分野の競合性に関する貴重な考察を提供しています。このような詳細な情報を得ることで、ベンダーは市場競争において優位に立つために、より多くの情報に基づいた意思決定を行い、効果的な戦略を考案することができます。

戦略分析と推奨

戦略分析は、世界マーケットで確固たる足場を築こうとする組織にとって不可欠です。企業は、レジャー旅行市場における現在の地位を徹底的に評価することで、長期的な願望に沿った情報に基づいた意思決定を行うことができます。この重要な評価には、組織のリソース、能力、全体的なパフォーマンスを徹底的に分析し、中核となる強みと改善すべき領域を特定することが含まれます。

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • ビジネスの世界化の進展
    • ミレニアル世代とZ世代の労働力の増加
    • 世界中の企業が企業健康プログラムを重視する傾向が高まっている
  • 抑制要因
    • ブレジャー旅行の計画には高いコストと複雑なロジスティクスが伴う
  • 機会
    • 旅行サービスのデジタル変革の拡大
    • 企業と旅行・ホスピタリティプロバイダーとの提携の増加
  • 課題
    • 海外の文化的規範と期待を理解する
• 市場セグメンテーション分析
  • ツアータイプ：専門家のネットワーキングの機会を提供するグループツアーの利用が増加
  • 旅行タイプ：進化する国際レジャー旅行は、より深い文化体験と異国情緒あふれる場所の魅力を提供します
• 市場ディスラプション分析
• ポーターのファイブフォース分析
• バリューチェーンとクリティカルパス分析
• 価格分析
• 技術分析
• 特許分析
• 貿易分析
• 規制枠組みの分析

第6章 レジャー旅行市場ツアータイプ別

• グループ
• ソロ

第7章 レジャー旅行市場旅行タイプ別

• 国内
• 国際的

第8章 南北アメリカのレジャー旅行市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第9章 アジア太平洋地域のレジャー旅行市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第10章 欧州・中東・アフリカのレジャー旅行市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第11章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
  • EmburseがTRIPBAMを買収し、ビジネス旅行支出管理におけるリーダーシップを拡大
  • Inteletravelの買収によりレジャー旅行とビジネス旅行が連携
  • ナヴァン、インド拠点のトリプールとの5回目の買収を発表
• 戦略分析と提言

第12章 競合ポートフォリオ

• 主要企業プロファイル
• 主要製品ポートフォリオ

LIST OF FIGURES

• FIGURE 1. BLEISURE TRAVEL MARKET RESEARCH PROCESS
• FIGURE 2. BLEISURE TRAVEL MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL BLEISURE TRAVEL MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY REGION, 2023 VS 2030 (%)
• FIGURE 5. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. BLEISURE TRAVEL MARKET DYNAMICS
• FIGURE 7. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2023 VS 2030 (%)
• FIGURE 8. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 9. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2023 VS 2030 (%)
• FIGURE 10. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 11. AMERICAS BLEISURE TRAVEL MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 12. AMERICAS BLEISURE TRAVEL MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 13. UNITED STATES BLEISURE TRAVEL MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 14. UNITED STATES BLEISURE TRAVEL MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 15. ASIA-PACIFIC BLEISURE TRAVEL MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 16. ASIA-PACIFIC BLEISURE TRAVEL MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 17. EUROPE, MIDDLE EAST & AFRICA BLEISURE TRAVEL MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA BLEISURE TRAVEL MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 19. BLEISURE TRAVEL MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 20. BLEISURE TRAVEL MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. BLEISURE TRAVEL MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL BLEISURE TRAVEL MARKET SIZE, 2018-2023 (USD MILLION)
• TABLE 4. GLOBAL BLEISURE TRAVEL MARKET SIZE, 2024-2030 (USD MILLION)
• TABLE 5. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY REGION, 2018-2023 (USD MILLION)
• TABLE 6. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY REGION, 2024-2030 (USD MILLION)
• TABLE 7. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2023 (USD MILLION)
• TABLE 8. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2024-2030 (USD MILLION)
• TABLE 9. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY GROUP, BY REGION, 2018-2023 (USD MILLION)
• TABLE 10. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY GROUP, BY REGION, 2024-2030 (USD MILLION)
• TABLE 11. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY SOLO, BY REGION, 2018-2023 (USD MILLION)
• TABLE 12. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY SOLO, BY REGION, 2024-2030 (USD MILLION)
• TABLE 13. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2023 (USD MILLION)
• TABLE 14. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2024-2030 (USD MILLION)
• TABLE 15. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY DOMESTIC, BY REGION, 2018-2023 (USD MILLION)
• TABLE 16. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY DOMESTIC, BY REGION, 2024-2030 (USD MILLION)
• TABLE 17. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY INTERNATIONAL, BY REGION, 2018-2023 (USD MILLION)
• TABLE 18. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY INTERNATIONAL, BY REGION, 2024-2030 (USD MILLION)
• TABLE 19. AMERICAS BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2023 (USD MILLION)
• TABLE 20. AMERICAS BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2024-2030 (USD MILLION)
• TABLE 21. AMERICAS BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2023 (USD MILLION)
• TABLE 22. AMERICAS BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2024-2030 (USD MILLION)
• TABLE 23. AMERICAS BLEISURE TRAVEL MARKET SIZE, BY COUNTRY, 2018-2023 (USD MILLION)
• TABLE 24. AMERICAS BLEISURE TRAVEL MARKET SIZE, BY COUNTRY, 2024-2030 (USD MILLION)
• TABLE 25. ARGENTINA BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2023 (USD MILLION)
• TABLE 26. ARGENTINA BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2024-2030 (USD MILLION)
• TABLE 27. ARGENTINA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2023 (USD MILLION)
• TABLE 28. ARGENTINA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2024-2030 (USD MILLION)
• TABLE 29. BRAZIL BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2023 (USD MILLION)
• TABLE 30. BRAZIL BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2024-2030 (USD MILLION)
• TABLE 31. BRAZIL BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2023 (USD MILLION)
• TABLE 32. BRAZIL BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2024-2030 (USD MILLION)
• TABLE 33. CANADA BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2023 (USD MILLION)
• TABLE 34. CANADA BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2024-2030 (USD MILLION)
• TABLE 35. CANADA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2023 (USD MILLION)
• TABLE 36. CANADA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2024-2030 (USD MILLION)
• TABLE 37. MEXICO BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2023 (USD MILLION)
• TABLE 38. MEXICO BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2024-2030 (USD MILLION)
• TABLE 39. MEXICO BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2023 (USD MILLION)
• TABLE 40. MEXICO BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2024-2030 (USD MILLION)
• TABLE 41. UNITED STATES BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2023 (USD MILLION)
• TABLE 42. UNITED STATES BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2024-2030 (USD MILLION)
• TABLE 43. UNITED STATES BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2023 (USD MILLION)
• TABLE 44. UNITED STATES BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2024-2030 (USD MILLION)
• TABLE 45. UNITED STATES BLEISURE TRAVEL MARKET SIZE, BY STATE, 2018-2023 (USD MILLION)
• TABLE 46. UNITED STATES BLEISURE TRAVEL MARKET SIZE, BY STATE, 2024-2030 (USD MILLION)
• TABLE 47. ASIA-PACIFIC BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2023 (USD MILLION)
• TABLE 48. ASIA-PACIFIC BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2024-2030 (USD MILLION)
• TABLE 49. ASIA-PACIFIC BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2023 (USD MILLION)
• TABLE 50. ASIA-PACIFIC BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2024-2030 (USD MILLION)
• TABLE 51. ASIA-PACIFIC BLEISURE TRAVEL MARKET SIZE, BY COUNTRY, 2018-2023 (USD MILLION)
• TABLE 52. ASIA-PACIFIC BLEISURE TRAVEL MARKET SIZE, BY COUNTRY, 2024-2030 (USD MILLION)
• TABLE 53. AUSTRALIA BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2023 (USD MILLION)
• TABLE 54. AUSTRALIA BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2024-2030 (USD MILLION)
• TABLE 55. AUSTRALIA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2023 (USD MILLION)
• TABLE 56. AUSTRALIA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2024-2030 (USD MILLION)
• TABLE 57. CHINA BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2023 (USD MILLION)
• TABLE 58. CHINA BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2024-2030 (USD MILLION)
• TABLE 59. CHINA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2023 (USD MILLION)
• TABLE 60. CHINA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2024-2030 (USD MILLION)
• TABLE 61. INDIA BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2023 (USD MILLION)
• TABLE 62. INDIA BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2024-2030 (USD MILLION)
• TABLE 63. INDIA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2023 (USD MILLION)
• TABLE 64. INDIA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2024-2030 (USD MILLION)
• TABLE 65. INDONESIA BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2023 (USD MILLION)
• TABLE 66. INDONESIA BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2024-2030 (USD MILLION)
• TABLE 67. INDONESIA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2023 (USD MILLION)
• TABLE 68. INDONESIA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2024-2030 (USD MILLION)
• TABLE 69. JAPAN BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2023 (USD MILLION)
• TABLE 70. JAPAN BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2024-2030 (USD MILLION)
• TABLE 71. JAPAN BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2023 (USD MILLION)
• TABLE 72. JAPAN BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2024-2030 (USD MILLION)
• TABLE 73. MALAYSIA BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2023 (USD MILLION)
• TABLE 74. MALAYSIA BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2024-2030 (USD MILLION)
• TABLE 75. MALAYSIA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2023 (USD MILLION)
• TABLE 76. MALAYSIA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2024-2030 (USD MILLION)
• TABLE 77. PHILIPPINES BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2023 (USD MILLION)
• TABLE 78. PHILIPPINES BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2024-2030 (USD MILLION)
• TABLE 79. PHILIPPINES BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2023 (USD MILLION)
• TABLE 80. PHILIPPINES BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2024-2030 (USD MILLION)
• TABLE 81. SINGAPORE BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2023 (USD MILLION)
• TABLE 82. SINGAPORE BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2024-2030 (USD MILLION)
• TABLE 83. SINGAPORE BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2023 (USD MILLION)
• TABLE 84. SINGAPORE BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2024-2030 (USD MILLION)
• TABLE 85. SOUTH KOREA BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2023 (USD MILLION)
• TABLE 86. SOUTH KOREA BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2024-2030 (USD MILLION)
• TABLE 87. SOUTH KOREA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2023 (USD MILLION)
• TABLE 88. SOUTH KOREA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2024-2030 (USD MILLION)
• TABLE 89. TAIWAN BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2023 (USD MILLION)
• TABLE 90. TAIWAN BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2024-2030 (USD MILLION)
• TABLE 91. TAIWAN BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2023 (USD MILLION)
• TABLE 92. TAIWAN BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2024-2030 (USD MILLION)
• TABLE 93. THAILAND BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2023 (USD MILLION)
• TABLE 94. THAILAND BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2024-2030 (USD MILLION)
• TABLE 95. THAILAND BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2023 (USD MILLION)
• TABLE 96. THAILAND BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2024-2030 (USD MILLION)
• TABLE 97. VIETNAM BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2023 (USD MILLION)
• TABLE 98. VIETNAM BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2024-2030 (USD MILLION)
• TABLE 99. VIETNAM BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2023 (USD MILLION)
• TABLE 100. VIETNAM BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2024-2030 (USD MILLION)
• TABLE 101. EUROPE, MIDDLE EAST & AFRICA BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2023 (USD MILLION)
• TABLE 102. EUROPE, MIDDLE EAST & AFRICA BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2024-2030 (USD MILLION)
• TABLE 103. EUROPE, MIDDLE EAST & AFRICA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2023 (USD MILLION)
• TABLE 104. EUROPE, MIDDLE EAST & AFRICA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2024-2030 (USD MILLION)
• TABLE 105. EUROPE, MIDDLE EAST & AFRICA BLEISURE TRAVEL MARKET SIZE, BY COUNTRY, 2018-2023 (USD MILLION)
• TABLE 106. EUROPE, MIDDLE EAST & AFRICA BLEISURE TRAVEL MARKET SIZE, BY COUNTRY, 2024-2030 (USD MILLION)
• TABLE 107. DENMARK BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2023 (USD MILLION)
• TABLE 108. DENMARK BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2024-2030 (USD MILLION)
• TABLE 109. DENMARK BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2023 (USD MILLION)
• TABLE 110. DENMARK BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2024-2030 (USD MILLION)
• TABLE 111. EGYPT BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2023 (USD MILLION)
• TABLE 112. EGYPT BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2024-2030 (USD MILLION)
• TABLE 113. EGYPT BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2023 (USD MILLION)
• TABLE 114. EGYPT BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2024-2030 (USD MILLION)
• TABLE 115. FINLAND BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2023 (USD MILLION)
• TABLE 116. FINLAND BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2024-2030 (USD MILLION)
• TABLE 117. FINLAND BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2023 (USD MILLION)
• TABLE 118. FINLAND BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2024-2030 (USD MILLION)
• TABLE 119. FRANCE BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2023 (USD MILLION)
• TABLE 120. FRANCE BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2024-2030 (USD MILLION)
• TABLE 121. FRANCE BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2023 (USD MILLION)
• TABLE 122. FRANCE BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2024-2030 (USD MILLION)
• TABLE 123. GERMANY BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2023 (USD MILLION)
• TABLE 124. GERMANY BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2024-2030 (USD MILLION)
• TABLE 125. GERMANY BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2023 (USD MILLION)
• TABLE 126. GERMANY BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2024-2030 (USD MILLION)
• TABLE 127. ISRAEL BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2023 (USD MILLION)
• TABLE 128. ISRAEL BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2024-2030 (USD MILLION)
• TABLE 129. ISRAEL BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2023 (USD MILLION)
• TABLE 130. ISRAEL BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2024-2030 (USD MILLION)
• TABLE 131. ITALY BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2023 (USD MILLION)
• TABLE 132. ITALY BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2024-2030 (USD MILLION)
• TABLE 133. ITALY BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2023 (USD MILLION)
• TABLE 134. ITALY BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2024-2030 (USD MILLION)
• TABLE 135. NETHERLANDS BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2023 (USD MILLION)
• TABLE 136. NETHERLANDS BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2024-2030 (USD MILLION)
• TABLE 137. NETHERLANDS BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2023 (USD MILLION)
• TABLE 138. NETHERLANDS BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2024-2030 (USD MILLION)
• TABLE 139. NIGERIA BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2023 (USD MILLION)
• TABLE 140. NIGERIA BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2024-2030 (USD MILLION)
• TABLE 141. NIGERIA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2023 (USD MILLION)
• TABLE 142. NIGERIA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2024-2030 (USD MILLION)
• TABLE 143. NORWAY BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2023 (USD MILLION)
• TABLE 144. NORWAY BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2024-2030 (USD MILLION)
• TABLE 145. NORWAY BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2023 (USD MILLION)
• TABLE 146. NORWAY BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2024-2030 (USD MILLION)
• TABLE 147. POLAND BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2023 (USD MILLION)
• TABLE 148. POLAND BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2024-2030 (USD MILLION)
• TABLE 149. POLAND BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2023 (USD MILLION)
• TABLE 150. POLAND BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2024-2030 (USD MILLION)
• TABLE 151. QATAR BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2023 (USD MILLION)
• TABLE 152. QATAR BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2024-2030 (USD MILLION)
• TABLE 153. QATAR BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2023 (USD MILLION)
• TABLE 154. QATAR BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2024-2030 (USD MILLION)
• TABLE 155. RUSSIA BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2023 (USD MILLION)
• TABLE 156. RUSSIA BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2024-2030 (USD MILLION)
• TABLE 157. RUSSIA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2023 (USD MILLION)
• TABLE 158. RUSSIA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2024-2030 (USD MILLION)
• TABLE 159. SAUDI ARABIA BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2023 (USD MILLION)
• TABLE 160. SAUDI ARABIA BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2024-2030 (USD MILLION)
• TABLE 161. SAUDI ARABIA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2023 (USD MILLION)
• TABLE 162. SAUDI ARABIA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2024-2030 (USD MILLION)
• TABLE 163. SOUTH AFRICA BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2023 (USD MILLION)
• TABLE 164. SOUTH AFRICA BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2024-2030 (USD MILLION)
• TABLE 165. SOUTH AFRICA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2023 (USD MILLION)
• TABLE 166. SOUTH AFRICA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2024-2030 (USD MILLION)
• TABLE 167. SPAIN BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2023 (USD MILLION)
• TABLE 168. SPAIN BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2024-2030 (USD MILLION)
• TABLE 169. SPAIN BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2023 (USD MILLION)
• TABLE 170. SPAIN BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2024-2030 (USD MILLION)
• TABLE 171. SWEDEN BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2023 (USD MILLION)
• TABLE 172. SWEDEN BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2024-2030 (USD MILLION)
• TABLE 173. SWEDEN BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2023 (USD MILLION)
• TABLE 174. SWEDEN BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2024-2030 (USD MILLION)
• TABLE 175. SWITZERLAND BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2023 (USD MILLION)
• TABLE 176. SWITZERLAND BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2024-2030 (USD MILLION)
• TABLE 177. SWITZERLAND BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2023 (USD MILLION)
• TABLE 178. SWITZERLAND BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2024-2030 (USD MILLION)
• TABLE 179. TURKEY BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2023 (USD MILLION)
• TABLE 180. TURKEY BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2024-2030 (USD MILLION)
• TABLE 181. TURKEY BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2023 (USD MILLION)
• TABLE 182. TURKEY BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2024-2030 (USD MILLION)
• TABLE 183. UNITED ARAB EMIRATES BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2023 (USD MILLION)
• TABLE 184. UNITED ARAB EMIRATES BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2024-2030 (USD MILLION)
• TABLE 185. UNITED ARAB EMIRATES BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2023 (USD MILLION)
• TABLE 186. UNITED ARAB EMIRATES BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2024-2030 (USD MILLION)
• TABLE 187. UNITED KINGDOM BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2023 (USD MILLION)
• TABLE 188. UNITED KINGDOM BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2024-2030 (USD MILLION)
• TABLE 189. UNITED KINGDOM BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2023 (USD MILLION)
• TABLE 190. UNITED KINGDOM BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2024-2030 (USD MILLION)
• TABLE 191. BLEISURE TRAVEL MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 192. BLEISURE TRAVEL MARKET, FPNV POSITIONING MATRIX, 2023

[185 Pages Report] The Bleisure Travel Market size was estimated at USD 448.81 billion in 2023 and expected to reach USD 492.26 billion in 2024, at a CAGR 10.35% to reach USD 894.73 billion by 2030.

Bleisure travel refers to the practice where individuals combine their business trips with leisure activities, extending their stay at a particular destination beyond the tenure of their professional obligations. This emerging trend encapsulates a transformative shift in travel behavior, primarily among professionals seeking to optimize their business trips for personal enjoyment and exploration. Bleisure travel enriches the travel experience by melding work commitments with relaxation and cultural engagement, benefiting local economies and the broader tourism industry. Global business expansion, the rising trend of merging work with leisure, advancements in travel technology, flexible corporate travel policies, and a growing emphasis on work-life balance drive the market growth. Opportunities lie in the digital overhaul of travel services, AI-driven personalized travel experiences, corporate-travel agency collaborations for tailor-made travel packages, and eco-friendly travel solutions for the environmentally conscious traveler. Nonetheless, balancing work and leisure, navigating unpredictable travel restrictions, ensuring traveler security, alongside the high costs and logistical complexities of planning such trips, present notable challenges. To spearhead growth, innovation and research are directed towards creating integrated travel platforms for effortless planning, exploring new business models benefiting employers and employees, enhancing personalized travel experiences with technology, and promoting sustainable travel practices aligning with corporate social responsibility initiatives.

Regional Insights

In the Americas, bleisure travel is driven by a strong corporate culture that values work-life balance. The proliferation of conventions, conferences, and business expos in cities including New York, Chicago, Las Vegas, Toronto, and Vancouver creates ample opportunities for bleisure activities. The availability of diverse attractions, from natural parks to cultural landmarks, further enhances the appeal for bleisure travelers. The European Union boasts a rich tapestry of cultural and historical destinations. Countries including France, Italy, Germany, and Spain are hotspots for bleisure travel due to their extensive art, history, and gastronomy offerings alongside state-of-the-art business facilities. The ease of travel across EU borders complements the bleisure traveler's desire for diverse experiences within short distances. With its luxurious hospitality and innovative business hubs in cities such as Dubai, Abu Dhabi, and Doha, the Middle East caters to bleisure travelers looking for opulence and unique experiences. In Africa, bleisure travel is still emerging, with countries including South Africa evolving by integrating safari and cultural tours into the business travel itinerary. The Asia Pacific region is experiencing a surge in bleisure travel. China's expansive cities offer historical sites alongside modern business districts. Japan's blend of tradition and technology attracts bleisure travelers, while India's diverse landscapes and cultural heritage provide a rich backdrop for combining business with leisure. The growing economies of these nations also play a significant role in fostering bleisure activities.

Market Insights

• Market Dynamics

The market dynamics represent an ever-changing landscape of the Bleisure Travel Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

• Market Drivers
  • Increase in globalization of businesses
  • Rise in the number of millennials and Gen Z workforce
  • Growing emphasis on corporate wellness programs by companies worldwide

• Market Restraints
  • High costs and complex logistics in planning bleisure trips

• Market Opportunities
  • Expanding digital transformation of travel services
  • Rising partnerships between businesses and travel or hospitality providers

• Market Challenges
  • Navigating cultural norms and expectations in foreign destinations
• Market Segmentation Analysis
  • Tour Type: Growing utilization of group tours providing professionals networking opportunities
  • Travel Type: Evolving international bleisure travel offers deeper cultural immersion and the appeal of exotic locales

• Market Disruption Analysis
• Porter's Five Forces Analysis
• Value Chain & Critical Path Analysis
• Pricing Analysis
• Technology Analysis
• Patent Analysis
• Trade Analysis
• Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Bleisure Travel Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Bleisure Travel Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Emburse Acquires TRIPBAM to Extend Leadership in Business Travel Spend Management

Emburse announced its acquisition of Tripbam to bolster its offerings, with its mission to provide seamless solutions in the business travel sector. Tripbam's innovative platform, known for its hotel rebooking and rate assurance services, coupled with Emburse's comprehensive expense management ecosystem, promises to deliver unparalleled value to customers. This integration is poised to redefine the landscape of corporate travel management, ensuring cost-efficiency and convenience for travelers and corporations alike. [Published On: 2023-07-19]

Inteletravel Acquisition Links Leisure And Business Travel

InteleTravel acquired the Corporate Travel Alliance to expand its footprint in the burgeoning market of 'bleisure' travel, which blends business with leisure. The acquisition marks a pivotal step for InteleTravel, enabling it to leverage the Corporate Travel Alliance's extensive network and expertise. This strategic decision enhances InteleTravel's service offerings and positions the company to better cater to the evolving needs of today's travelers, who increasingly seek to incorporate leisure activities into their business trips. [Published On: 2023-04-12]

Navan Announces Fifth Acquisition with India-Based Tripeur

Navan announced its latest acquisition of the India-based travel-tech company, Tripeur. This pivotal merger marks Navan's fifth acquisition, underscoring its commitment to enhancing and expanding its global footprint in the travel industry. By integrating Tripeur's advanced technological solutions, Navan aims to offer an unprecedented level of service and efficiency, catering to the evolving needs of modern travelers who blend business with leisure. This acquisition signifies a major step forward in Navan's mission to streamline travel management processes, offering individual travelers and corporate clients a seamless, all-encompassing platform for their travel needs. [Published On: 2023-04-06]

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Bleisure Travel Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Bleisure Travel Market, highlighting leading vendors and their innovative profiles. These include Airbnb, Inc., American Express Company, BCD Travel Services B.V., Bleisure Travel Company S.p.A, Booking.com B.V., Carlson Wagonlit Travel, Concur Technologies, Inc., Egencia India Pty. Ltd., Expedia Group, Flight Centre Travel Group, Hilton Honors Worldwide, LLC, MARRIOTT INTERNATIONAL, INC., Navan, Inc., TravelPerk S.L.U., and United Corporate Preferred.

Market Segmentation & Coverage

This research report categorizes the Bleisure Travel Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Tour Type
  • Group
  • Solo

• Travel Type
  • Domestic
  • International

• Region
  • Americas
    • Argentina
    • Brazil
    • Canada
    • Mexico
    • United States
      • California
      • Florida
      • Illinois
      • New York
      • Ohio
      • Pennsylvania
      • Texas
  • Asia-Pacific
    • Australia
    • China
    • India
    • Indonesia
    • Japan
    • Malaysia
    • Philippines
    • Singapore
    • South Korea
    • Taiwan
    • Thailand
    • Vietnam

• Europe, Middle East & Africa
  • Denmark
  • Egypt
  • Finland
  • France
  • Germany
  • Israel
  • Italy
  • Netherlands
  • Nigeria
  • Norway
  • Poland
  • Qatar
  • Russia
  • Saudi Arabia
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • United Arab Emirates
  • United Kingdom

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increase in globalization of businesses
    • 5.1.1.2. Rise in the number of millennials and Gen Z workforce
    • 5.1.1.3. Growing emphasis on corporate wellness programs by companies worldwide
  • 5.1.2. Restraints
    • 5.1.2.1. High costs and complex logistics in planning bleisure trips
  • 5.1.3. Opportunities
    • 5.1.3.1. Expanding digital transformation of travel services
    • 5.1.3.2. Rising partnerships between businesses and travel or hospitality providers
  • 5.1.4. Challenges
    • 5.1.4.1. Navigating cultural norms and expectations in foreign destinations
• 5.2. Market Segmentation Analysis
  • 5.2.1. Tour Type: Growing utilization of group tours providing professionals networking opportunities
  • 5.2.2. Travel Type: Evolving international bleisure travel offers deeper cultural immersion and the appeal of exotic locales
• 5.3. Market Disruption Analysis
• 5.4. Porter's Five Forces Analysis
  • 5.4.1. Threat of New Entrants
  • 5.4.2. Threat of Substitutes
  • 5.4.3. Bargaining Power of Customers
  • 5.4.4. Bargaining Power of Suppliers
  • 5.4.5. Industry Rivalry
• 5.5. Value Chain & Critical Path Analysis
• 5.6. Pricing Analysis
• 5.7. Technology Analysis
• 5.8. Patent Analysis
• 5.9. Trade Analysis
• 5.10. Regulatory Framework Analysis

6. Bleisure Travel Market, by Tour Type

• 6.1. Introduction
• 6.2. Group
• 6.3. Solo

7. Bleisure Travel Market, by Travel Type

• 7.1. Introduction
• 7.2. Domestic
• 7.3. International

8. Americas Bleisure Travel Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Bleisure Travel Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Bleisure Travel Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
  • 11.3.1. Emburse Acquires TRIPBAM to Extend Leadership in Business Travel Spend Management
  • 11.3.2. Inteletravel Acquisition Links Leisure And Business Travel
  • 11.3.3. Navan Announces Fifth Acquisition with India-Based Tripeur
• 11.4. Strategy Analysis & Recommendation

12. Competitive Portfolio

• 12.1. Key Company Profiles
• 12.2. Key Product Portfolio