デフォルト表紙
市場調査レポート
商品コード
1470881

医薬品マーケティング市場:カテゴリー別、流通別、ビジネスモデル別-2024-2030年世界予測

Pharmaceutical Marketing Market by Category (Conference Marketing, PPC Advertising, Print Advertising), Distribution (Generic Drug Marketing, Institutional Supply, Online Pharmacies), Business Model - Global Forecast 2024-2030

出版日: | 発行: 360iResearch | ページ情報: 英文 195 Pages | 納期: 即日から翌営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=160.10円
医薬品マーケティング市場:カテゴリー別、流通別、ビジネスモデル別-2024-2030年世界予測
出版日: 2024年04月17日
発行: 360iResearch
ページ情報: 英文 195 Pages
納期: 即日から翌営業日
ご注意事項 :
本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
  • 全表示
  • 概要
  • 図表
  • 目次
概要

医薬品マーケティング市場規模は2023年に411億9,000万米ドルと推定され、2024年には460億3,000万米ドルに達し、CAGR 12.26%で2030年には925億5,000万米ドルに達すると予測されます。

医薬品市場は、ヒトが使用する様々な医薬品の発見、市場開拓、生産、流通から成り、様々な要因により大きな成長を遂げています。これには、世界の慢性疾患の増加、革新的な新薬発見につながる医学の進歩、研究開発活動への投資を奨励する有利な政府政策、製薬企業とバイオテクノロジー企業の戦略的提携などが含まれます。同業界の成長に寄与する注目すべき機会としては、標的治療のための遺伝子情報に基づく個別化医療、経済成長著しい新興国市場への進出、遠隔医療サービスや電子カルテなどのデジタルトランスフォーメーションへの取り組み、創薬プロセスにおける人工知能(AI)や機械学習(ML)ツールの採用、世界の感染症に対処するための新ワクチン開発への注力の高まりなどが挙げられます。しかし、厳しい規制環境が製品承認を遅らせたり、新薬に販売制限を課したりする可能性があるなど、業界は一定の制約や課題に直面しています。さらに、創薬と開発に伴う高いコストは、患者の利便性に影響を与える価格圧力につながる可能性があります。偽造医薬品は患者の安全性に重大な脅威をもたらし、本物の医薬品の評判を落とします。しかし、薬剤耐性病原体に対する懸念の高まりは、抗生物質研究における継続的な技術革新を必要とし、医薬品の販売ニーズをさらに促進しています。

主な市場の統計
基準年[2023] 411億9,000万米ドル
予測年[2024] 460億3,000万米ドル
予測年 [2030] 925億5,000万米ドル
CAGR(%) 12.26%

カテゴリー医薬品を商品化するための医薬品マーケティング戦略では、ウェブサイトページとキャンペーンが重要

ダイナミックな製薬業界において、会議マーケティング、PPC広告、印刷広告、ソーシャルメディアキャンペーン、テレビCM、ウェブサイトページ&キャンペーンは、製品を商品化するために展開される重要な手法です。学会マーケティングは、ヘルスケア情報管理システム学会(HIMSS)、米国医師会(AMA)、欧州医薬品庁(EMA)などの有名団体が主催するイベントを通じて、ヘルスケア専門家(HCP)との交流を促進します。さらに、成功する医薬品マーケティング戦略は、印刷広告のような伝統的な手法を維持しながら、本質的な会議マーケティング戦術をPPC広告のようなデジタルアプローチと組み合わせています。ソーシャルメディアは、テレビコマーシャルの広範な影響力と並んで、貴重な患者との交流の機会を提供するが、コストの課題を考慮しなければならないです。ウェブサイトを通じた効果的なオンライン・プレゼンスは、このような包括的なマーケティング活動を締めくくります。さらに、魅力的なウェブサイトページとキャンペーンは、レスポンスと使いやすさを向上させ、ターゲットオーディエンスとの直接的なコミュニケーションを可能にします。

流通:PCD製薬フランチャイズは、製薬会社全体の迅速な市場拡大を可能にします。

ジェネリック医薬品マーケティングは、入手しやすさと有効性に重点を置き、ブランド医薬品と同じ有効成分を持つ、手頃な価格の非ブランド医薬品を普及させることを目的としています。医療機関向け医薬品は、病院、診療所、老人ホーム、介護施設など、特定の配送スケジュールに従って医薬品を大量に供給する必要のあるヘルスケア機関の需要に対応しています。オンライン薬局は、従来の薬局に比べ、利便性、プライバシー、競合価格に対する消費者の嗜好が高まっていることから、人気を集めています。一般用医薬品(OTC)マーケティングは、医師の処方箋なしで入手できる非処方箋医薬品に焦点を当てており、セルフケアの動向や消費者の健康意識の高まりが後押ししています。宣伝兼販売(PCD)医薬品フランチャイズ・モデルは、既存の製薬会社が、特定の地域内で独占的なマーケティング権と販売権を持つ地元の起業家との提携を通じて、市場でのプレゼンスを拡大することを可能にします。このアプローチは、拡張性、費用対効果の高い成長、ブランド認知の向上をもたらします。各セグメントに合わせた戦略を採用することで、メーカーは収益成長の可能性を最大化しながら、多様なニーズに応えることができます。

ビジネスモデル:B2Bマーケティングは、価値あるヘルスケアソリューションを提供する一方で、規制当局が定める高い基準を満たすため、より技術的なアプローチを重視します。

B2Bの医薬品マーケティングは、ヘルスケアプロバイダー、病院、研究機関などの組織に製品やサービスを販売することです。このアプローチはイノベーションと長期的パートナーシップを促進し、大手メーカーは研究開発イニシアチブに投資します。対照的に、B2Cの医薬品マーケティングは、テレビCMやソーシャルメディアなど様々なチャネルを通じて市販薬や処方薬を宣伝することで、個人消費者をターゲットとしています。このモデルでは、利便性、アクセスしやすさ、ブランドの信頼が優先されます。B2BとB2Cの医薬品マーケティングの明確な違いは、そのターゲットオーディエンスにあります。

地域別の洞察

米国は、人口の多さ、一人当たりのヘルスケア支出の多さ、イノベーションを促進する知的財産権に関する法律の堅固さにより、世界の医薬品市場で優位を占めています。カナダの製薬セクターは米国市場と比較すると規模は小さいが、バイオ医薬品の研究開発に注力していることで知られています。欧州では、EUがHorizon 2020のような研究イニシアティブに多額の投資を行っており、主要な健康課題に取り組むプロジェクトに資金を提供することでイノベーションを促進しています。EMEA地域では、生活習慣病である糖尿病や心血管疾患の有病率が上昇していることから、中東市場でブランド医薬品に対する需要が高まっています。この地域の政府は、製造施設への投資や地元の人材への教育プログラムを通じて、地元製薬業界の活性化を目指しています。アフリカでは、南アフリカ、ナイジェリア、ケニアの国々がHIV/AIDS、マラリア、結核などの感染症に重点を置きながら医薬品支出をリードしており、未開拓の可能性を秘めています。アジア太平洋地域、特に中国、インド、日本、オーストラリアでは、健康改善に向けた政府の取り組みが、新薬開発のインセンティブを通じて積極的にイノベーションを促進しています。さらに、特許、研究開発、投資動向、戦略的イニシアチブを常に監視することで、医薬品マーケティングランドスケープにおける世界の成長機会の特定に役立つことが期待されます。

FPNVポジショニング・マトリックス

FPNVポジショニングマトリックスは医薬品マーケティング市場の評価において極めて重要です。事業戦略や製品満足度に関連する主要指標を調査し、ベンダーの包括的な評価を提供します。この綿密な分析により、ユーザーは各自の要件に沿った十分な情報に基づいた意思決定を行うことができます。評価に基づき、ベンダーは成功の度合いが異なる4つの象限に分類されます:フォアフロント(F)、パスファインダー(P)、ニッチ(N)、バイタル(V)です。

市場シェア分析

市場シェア分析は、医薬品マーケティング市場におけるベンダーの現状について、洞察に満ちた詳細な調査を提供する包括的なツールです。全体的な収益、顧客基盤、その他の主要指標についてベンダーの貢献度を綿密に比較・分析することで、企業の業績や市場シェア争いの際に直面する課題について理解を深めることができます。さらに、この分析により、調査対象基準年に観察された累積、断片化の優位性、合併の特徴などの要因を含む、この分野の競合特性に関する貴重な考察が得られます。このような詳細レベルの拡大により、ベンダーはより多くの情報に基づいた意思決定を行い、市場で競争優位に立つための効果的な戦略を考案することができます。

本レポートは、以下の側面に関する貴重な洞察を提供しています:

1.市場の浸透度:主要企業が提供する市場に関する包括的な情報を提示しています。

2.市場の開拓度:有利な新興市場を深く掘り下げ、成熟市場セグメントにおける浸透度を分析しています。

3.市場の多様化:新製品の発売、未開拓の地域、最近の開発、投資に関する詳細な情報を提供します。

4.競合の評価と情報:市場シェア、戦略、製品、認証、規制状況、特許状況、主要企業の製造能力について徹底的な評価を行います。

5.製品開発およびイノベーション:将来の技術、研究開発活動、画期的な製品開発に関する知的洞察を提供します。

本レポートは、以下のような主要な質問に対応しています:

1.医薬品マーケティング市場の市場規模および予測は?

2.医薬品マーケティング市場の予測期間中に投資を検討すべき製品、セグメント、用途、分野は何か?

3.医薬品マーケティング市場の技術動向と規制枠組みは?

4.医薬品マーケティング市場における主要ベンダーの市場シェアは?

5.医薬品マーケティング市場への参入に適した形態や戦略的手段は?

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

  • 市場力学
    • 促進要因
      • 医薬品調査の増加と製品アクセスの拡大の必要性
      • 医薬品の位置付けと価格設定を活用する必要性
      • 規制当局による医薬品承認の増加
    • 抑制要因
      • 医薬品マーケティングの大幅なコスト
    • 機会
      • 医薬品マーケティングにおけるデジタルツールの統合
      • 価値に基づいたパーソナライズされたアプローチへの移行
    • 課題
      • 誤解を招くマーケティングと厳しい規制環境に関連する問題
  • 市場セグメンテーション分析
    • カテゴリー:ウェブサイトのページとキャンペーンは、医薬品の商品化における医薬品マーケティング戦略において重要です
    • 流通:PCD製薬フランチャイズは、製薬会社全体の急速な市場拡大を可能にします
    • ビジネスモデル:B2Bマーケティングは、規制当局が定める高い基準を満たすために、より技術的なアプローチを重視し、価値あるヘルスケアソリューションを提供します。
  • 市場ディスラプション分析
  • ポーターのファイブフォース分析
  • バリューチェーンとクリティカルパス分析
  • 価格分析
  • 技術分析
  • 特許分析
  • 貿易分析
  • 規制枠組みの分析

第6章 医薬品マーケティング市場:カテゴリ別

  • カンファレンスマーケティング
  • PPC広告
  • 印刷広告
  • ソーシャルメディアキャンペーン
  • テレビコマーシャル
  • ウェブサイトページとキャンペーン

第7章 医薬品マーケティング市場配布元

  • ジェネリック医薬品のマーケティング
  • 機関投資家向け供給
  • オンライン薬局
  • OTC(店頭販売)マーケティング
  • PCD製薬フランチャイズ

第8章 医薬品マーケティング市場:ビジネスモデル別

  • 企業向け
  • B2C

第9章 南北アメリカの医薬品マーケティング市場

  • アルゼンチン
  • ブラジル
  • カナダ
  • メキシコ
  • 米国

第10章 アジア太平洋地域の医薬品マーケティング市場

  • オーストラリア
  • 中国
  • インド
  • インドネシア
  • 日本
  • マレーシア
  • フィリピン
  • シンガポール
  • 韓国
  • 台湾
  • タイ
  • ベトナム

第11章 欧州・中東・アフリカの医薬品マーケティング市場

  • デンマーク
  • エジプト
  • フィンランド
  • フランス
  • ドイツ
  • イスラエル
  • イタリア
  • オランダ
  • ナイジェリア
  • ノルウェー
  • ポーランド
  • カタール
  • ロシア
  • サウジアラビア
  • 南アフリカ
  • スペイン
  • スウェーデン
  • スイス
  • トルコ
  • アラブ首長国連邦
  • 英国

第12章 競合情勢

  • 市場シェア分析2023
  • FPNVポジショニングマトリックス、2023
  • 競合シナリオ分析
    • JBケミカルズ、ジェネリック医薬品の販売で米国FDAの承認を取得
    • 製薬業界のための2つの新たなパートナーシップ
    • サンファーマ、コンサートファーマシューティカルズの買収を完了
  • 戦略分析と提言

第13章 競合ポートフォリオ

  • 主要企業プロファイル
  • 主要製品ポートフォリオ
図表

LIST OF FIGURES

  • FIGURE 1. PHARMACEUTICAL MARKETING MARKET RESEARCH PROCESS
  • FIGURE 2. PHARMACEUTICAL MARKETING MARKET SIZE, 2023 VS 2030
  • FIGURE 3. GLOBAL PHARMACEUTICAL MARKETING MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 4. GLOBAL PHARMACEUTICAL MARKETING MARKET SIZE, BY REGION, 2023 VS 2030 (%)
  • FIGURE 5. GLOBAL PHARMACEUTICAL MARKETING MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 6. PHARMACEUTICAL MARKETING MARKET DYNAMICS
  • FIGURE 7. GLOBAL PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2023 VS 2030 (%)
  • FIGURE 8. GLOBAL PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 9. GLOBAL PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2023 VS 2030 (%)
  • FIGURE 10. GLOBAL PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 11. GLOBAL PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2023 VS 2030 (%)
  • FIGURE 12. GLOBAL PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 13. AMERICAS PHARMACEUTICAL MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 14. AMERICAS PHARMACEUTICAL MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 15. UNITED STATES PHARMACEUTICAL MARKETING MARKET SIZE, BY STATE, 2023 VS 2030 (%)
  • FIGURE 16. UNITED STATES PHARMACEUTICAL MARKETING MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 17. ASIA-PACIFIC PHARMACEUTICAL MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 18. ASIA-PACIFIC PHARMACEUTICAL MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 19. EUROPE, MIDDLE EAST & AFRICA PHARMACEUTICAL MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 20. EUROPE, MIDDLE EAST & AFRICA PHARMACEUTICAL MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 21. PHARMACEUTICAL MARKETING MARKET SHARE, BY KEY PLAYER, 2023
  • FIGURE 22. PHARMACEUTICAL MARKETING MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

  • TABLE 1. PHARMACEUTICAL MARKETING MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
  • TABLE 3. GLOBAL PHARMACEUTICAL MARKETING MARKET SIZE, 2018-2023 (USD MILLION)
  • TABLE 4. GLOBAL PHARMACEUTICAL MARKETING MARKET SIZE, 2024-2030 (USD MILLION)
  • TABLE 5. GLOBAL PHARMACEUTICAL MARKETING MARKET SIZE, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 6. GLOBAL PHARMACEUTICAL MARKETING MARKET SIZE, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 7. GLOBAL PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 8. GLOBAL PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 9. GLOBAL PHARMACEUTICAL MARKETING MARKET SIZE, BY CONFERENCE MARKETING, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 10. GLOBAL PHARMACEUTICAL MARKETING MARKET SIZE, BY CONFERENCE MARKETING, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 11. GLOBAL PHARMACEUTICAL MARKETING MARKET SIZE, BY PPC ADVERTISING, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 12. GLOBAL PHARMACEUTICAL MARKETING MARKET SIZE, BY PPC ADVERTISING, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 13. GLOBAL PHARMACEUTICAL MARKETING MARKET SIZE, BY PRINT ADVERTISING, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 14. GLOBAL PHARMACEUTICAL MARKETING MARKET SIZE, BY PRINT ADVERTISING, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 15. GLOBAL PHARMACEUTICAL MARKETING MARKET SIZE, BY SOCIAL MEDIA CAMPAIGNS, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 16. GLOBAL PHARMACEUTICAL MARKETING MARKET SIZE, BY SOCIAL MEDIA CAMPAIGNS, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 17. GLOBAL PHARMACEUTICAL MARKETING MARKET SIZE, BY TV COMMERCIALS, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 18. GLOBAL PHARMACEUTICAL MARKETING MARKET SIZE, BY TV COMMERCIALS, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 19. GLOBAL PHARMACEUTICAL MARKETING MARKET SIZE, BY WEBSITE PAGES & CAMPAIGNS, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 20. GLOBAL PHARMACEUTICAL MARKETING MARKET SIZE, BY WEBSITE PAGES & CAMPAIGNS, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 21. GLOBAL PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
  • TABLE 22. GLOBAL PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
  • TABLE 23. GLOBAL PHARMACEUTICAL MARKETING MARKET SIZE, BY GENERIC DRUG MARKETING, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 24. GLOBAL PHARMACEUTICAL MARKETING MARKET SIZE, BY GENERIC DRUG MARKETING, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 25. GLOBAL PHARMACEUTICAL MARKETING MARKET SIZE, BY INSTITUTIONAL SUPPLY, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 26. GLOBAL PHARMACEUTICAL MARKETING MARKET SIZE, BY INSTITUTIONAL SUPPLY, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 27. GLOBAL PHARMACEUTICAL MARKETING MARKET SIZE, BY ONLINE PHARMACIES, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 28. GLOBAL PHARMACEUTICAL MARKETING MARKET SIZE, BY ONLINE PHARMACIES, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 29. GLOBAL PHARMACEUTICAL MARKETING MARKET SIZE, BY OTC (OVER THE COUNTER) MARKETING, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 30. GLOBAL PHARMACEUTICAL MARKETING MARKET SIZE, BY OTC (OVER THE COUNTER) MARKETING, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 31. GLOBAL PHARMACEUTICAL MARKETING MARKET SIZE, BY PCD PHARMA FRANCHISE, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 32. GLOBAL PHARMACEUTICAL MARKETING MARKET SIZE, BY PCD PHARMA FRANCHISE, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 33. GLOBAL PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2018-2023 (USD MILLION)
  • TABLE 34. GLOBAL PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2024-2030 (USD MILLION)
  • TABLE 35. GLOBAL PHARMACEUTICAL MARKETING MARKET SIZE, BY B2B, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 36. GLOBAL PHARMACEUTICAL MARKETING MARKET SIZE, BY B2B, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 37. GLOBAL PHARMACEUTICAL MARKETING MARKET SIZE, BY B2C, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 38. GLOBAL PHARMACEUTICAL MARKETING MARKET SIZE, BY B2C, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 39. AMERICAS PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 40. AMERICAS PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 41. AMERICAS PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
  • TABLE 42. AMERICAS PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
  • TABLE 43. AMERICAS PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2018-2023 (USD MILLION)
  • TABLE 44. AMERICAS PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2024-2030 (USD MILLION)
  • TABLE 45. AMERICAS PHARMACEUTICAL MARKETING MARKET SIZE, BY COUNTRY, 2018-2023 (USD MILLION)
  • TABLE 46. AMERICAS PHARMACEUTICAL MARKETING MARKET SIZE, BY COUNTRY, 2024-2030 (USD MILLION)
  • TABLE 47. ARGENTINA PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 48. ARGENTINA PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 49. ARGENTINA PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
  • TABLE 50. ARGENTINA PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
  • TABLE 51. ARGENTINA PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2018-2023 (USD MILLION)
  • TABLE 52. ARGENTINA PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2024-2030 (USD MILLION)
  • TABLE 53. BRAZIL PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 54. BRAZIL PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 55. BRAZIL PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
  • TABLE 56. BRAZIL PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
  • TABLE 57. BRAZIL PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2018-2023 (USD MILLION)
  • TABLE 58. BRAZIL PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2024-2030 (USD MILLION)
  • TABLE 59. CANADA PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 60. CANADA PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 61. CANADA PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
  • TABLE 62. CANADA PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
  • TABLE 63. CANADA PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2018-2023 (USD MILLION)
  • TABLE 64. CANADA PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2024-2030 (USD MILLION)
  • TABLE 65. MEXICO PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 66. MEXICO PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 67. MEXICO PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
  • TABLE 68. MEXICO PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
  • TABLE 69. MEXICO PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2018-2023 (USD MILLION)
  • TABLE 70. MEXICO PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2024-2030 (USD MILLION)
  • TABLE 71. UNITED STATES PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 72. UNITED STATES PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 73. UNITED STATES PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
  • TABLE 74. UNITED STATES PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
  • TABLE 75. UNITED STATES PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2018-2023 (USD MILLION)
  • TABLE 76. UNITED STATES PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2024-2030 (USD MILLION)
  • TABLE 77. UNITED STATES PHARMACEUTICAL MARKETING MARKET SIZE, BY STATE, 2018-2023 (USD MILLION)
  • TABLE 78. UNITED STATES PHARMACEUTICAL MARKETING MARKET SIZE, BY STATE, 2024-2030 (USD MILLION)
  • TABLE 79. ASIA-PACIFIC PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 80. ASIA-PACIFIC PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 81. ASIA-PACIFIC PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
  • TABLE 82. ASIA-PACIFIC PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
  • TABLE 83. ASIA-PACIFIC PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2018-2023 (USD MILLION)
  • TABLE 84. ASIA-PACIFIC PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2024-2030 (USD MILLION)
  • TABLE 85. ASIA-PACIFIC PHARMACEUTICAL MARKETING MARKET SIZE, BY COUNTRY, 2018-2023 (USD MILLION)
  • TABLE 86. ASIA-PACIFIC PHARMACEUTICAL MARKETING MARKET SIZE, BY COUNTRY, 2024-2030 (USD MILLION)
  • TABLE 87. AUSTRALIA PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 88. AUSTRALIA PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 89. AUSTRALIA PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
  • TABLE 90. AUSTRALIA PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
  • TABLE 91. AUSTRALIA PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2018-2023 (USD MILLION)
  • TABLE 92. AUSTRALIA PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2024-2030 (USD MILLION)
  • TABLE 93. CHINA PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 94. CHINA PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 95. CHINA PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
  • TABLE 96. CHINA PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
  • TABLE 97. CHINA PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2018-2023 (USD MILLION)
  • TABLE 98. CHINA PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2024-2030 (USD MILLION)
  • TABLE 99. INDIA PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 100. INDIA PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 101. INDIA PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
  • TABLE 102. INDIA PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
  • TABLE 103. INDIA PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2018-2023 (USD MILLION)
  • TABLE 104. INDIA PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2024-2030 (USD MILLION)
  • TABLE 105. INDONESIA PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 106. INDONESIA PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 107. INDONESIA PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
  • TABLE 108. INDONESIA PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
  • TABLE 109. INDONESIA PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2018-2023 (USD MILLION)
  • TABLE 110. INDONESIA PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2024-2030 (USD MILLION)
  • TABLE 111. JAPAN PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 112. JAPAN PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 113. JAPAN PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
  • TABLE 114. JAPAN PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
  • TABLE 115. JAPAN PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2018-2023 (USD MILLION)
  • TABLE 116. JAPAN PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2024-2030 (USD MILLION)
  • TABLE 117. MALAYSIA PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 118. MALAYSIA PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 119. MALAYSIA PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
  • TABLE 120. MALAYSIA PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
  • TABLE 121. MALAYSIA PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2018-2023 (USD MILLION)
  • TABLE 122. MALAYSIA PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2024-2030 (USD MILLION)
  • TABLE 123. PHILIPPINES PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 124. PHILIPPINES PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 125. PHILIPPINES PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
  • TABLE 126. PHILIPPINES PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
  • TABLE 127. PHILIPPINES PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2018-2023 (USD MILLION)
  • TABLE 128. PHILIPPINES PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2024-2030 (USD MILLION)
  • TABLE 129. SINGAPORE PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 130. SINGAPORE PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 131. SINGAPORE PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
  • TABLE 132. SINGAPORE PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
  • TABLE 133. SINGAPORE PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2018-2023 (USD MILLION)
  • TABLE 134. SINGAPORE PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2024-2030 (USD MILLION)
  • TABLE 135. SOUTH KOREA PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 136. SOUTH KOREA PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 137. SOUTH KOREA PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
  • TABLE 138. SOUTH KOREA PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
  • TABLE 139. SOUTH KOREA PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2018-2023 (USD MILLION)
  • TABLE 140. SOUTH KOREA PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2024-2030 (USD MILLION)
  • TABLE 141. TAIWAN PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 142. TAIWAN PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 143. TAIWAN PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
  • TABLE 144. TAIWAN PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
  • TABLE 145. TAIWAN PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2018-2023 (USD MILLION)
  • TABLE 146. TAIWAN PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2024-2030 (USD MILLION)
  • TABLE 147. THAILAND PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 148. THAILAND PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 149. THAILAND PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
  • TABLE 150. THAILAND PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
  • TABLE 151. THAILAND PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2018-2023 (USD MILLION)
  • TABLE 152. THAILAND PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2024-2030 (USD MILLION)
  • TABLE 153. VIETNAM PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 154. VIETNAM PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 155. VIETNAM PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
  • TABLE 156. VIETNAM PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
  • TABLE 157. VIETNAM PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2018-2023 (USD MILLION)
  • TABLE 158. VIETNAM PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2024-2030 (USD MILLION)
  • TABLE 159. EUROPE, MIDDLE EAST & AFRICA PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 160. EUROPE, MIDDLE EAST & AFRICA PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 161. EUROPE, MIDDLE EAST & AFRICA PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
  • TABLE 162. EUROPE, MIDDLE EAST & AFRICA PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
  • TABLE 163. EUROPE, MIDDLE EAST & AFRICA PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2018-2023 (USD MILLION)
  • TABLE 164. EUROPE, MIDDLE EAST & AFRICA PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2024-2030 (USD MILLION)
  • TABLE 165. EUROPE, MIDDLE EAST & AFRICA PHARMACEUTICAL MARKETING MARKET SIZE, BY COUNTRY, 2018-2023 (USD MILLION)
  • TABLE 166. EUROPE, MIDDLE EAST & AFRICA PHARMACEUTICAL MARKETING MARKET SIZE, BY COUNTRY, 2024-2030 (USD MILLION)
  • TABLE 167. DENMARK PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 168. DENMARK PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 169. DENMARK PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
  • TABLE 170. DENMARK PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
  • TABLE 171. DENMARK PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2018-2023 (USD MILLION)
  • TABLE 172. DENMARK PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2024-2030 (USD MILLION)
  • TABLE 173. EGYPT PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 174. EGYPT PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 175. EGYPT PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
  • TABLE 176. EGYPT PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
  • TABLE 177. EGYPT PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2018-2023 (USD MILLION)
  • TABLE 178. EGYPT PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2024-2030 (USD MILLION)
  • TABLE 179. FINLAND PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 180. FINLAND PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 181. FINLAND PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
  • TABLE 182. FINLAND PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
  • TABLE 183. FINLAND PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2018-2023 (USD MILLION)
  • TABLE 184. FINLAND PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2024-2030 (USD MILLION)
  • TABLE 185. FRANCE PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 186. FRANCE PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 187. FRANCE PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
  • TABLE 188. FRANCE PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
  • TABLE 189. FRANCE PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2018-2023 (USD MILLION)
  • TABLE 190. FRANCE PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2024-2030 (USD MILLION)
  • TABLE 191. GERMANY PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 192. GERMANY PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 193. GERMANY PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
  • TABLE 194. GERMANY PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
  • TABLE 195. GERMANY PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2018-2023 (USD MILLION)
  • TABLE 196. GERMANY PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2024-2030 (USD MILLION)
  • TABLE 197. ISRAEL PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 198. ISRAEL PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 199. ISRAEL PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
  • TABLE 200. ISRAEL PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
  • TABLE 201. ISRAEL PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2018-2023 (USD MILLION)
  • TABLE 202. ISRAEL PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2024-2030 (USD MILLION)
  • TABLE 203. ITALY PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 204. ITALY PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 205. ITALY PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
  • TABLE 206. ITALY PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
  • TABLE 207. ITALY PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2018-2023 (USD MILLION)
  • TABLE 208. ITALY PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2024-2030 (USD MILLION)
  • TABLE 209. NETHERLANDS PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 210. NETHERLANDS PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 211. NETHERLANDS PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
  • TABLE 212. NETHERLANDS PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
  • TABLE 213. NETHERLANDS PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2018-2023 (USD MILLION)
  • TABLE 214. NETHERLANDS PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2024-2030 (USD MILLION)
  • TABLE 215. NIGERIA PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 216. NIGERIA PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 217. NIGERIA PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
  • TABLE 218. NIGERIA PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
  • TABLE 219. NIGERIA PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2018-2023 (USD MILLION)
  • TABLE 220. NIGERIA PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2024-2030 (USD MILLION)
  • TABLE 221. NORWAY PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 222. NORWAY PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 223. NORWAY PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
  • TABLE 224. NORWAY PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
  • TABLE 225. NORWAY PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2018-2023 (USD MILLION)
  • TABLE 226. NORWAY PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2024-2030 (USD MILLION)
  • TABLE 227. POLAND PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 228. POLAND PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 229. POLAND PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
  • TABLE 230. POLAND PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
  • TABLE 231. POLAND PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2018-2023 (USD MILLION)
  • TABLE 232. POLAND PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2024-2030 (USD MILLION)
  • TABLE 233. QATAR PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 234. QATAR PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 235. QATAR PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
  • TABLE 236. QATAR PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
  • TABLE 237. QATAR PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2018-2023 (USD MILLION)
  • TABLE 238. QATAR PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2024-2030 (USD MILLION)
  • TABLE 239. RUSSIA PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 240. RUSSIA PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 241. RUSSIA PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
  • TABLE 242. RUSSIA PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
  • TABLE 243. RUSSIA PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2018-2023 (USD MILLION)
  • TABLE 244. RUSSIA PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2024-2030 (USD MILLION)
  • TABLE 245. SAUDI ARABIA PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 246. SAUDI ARABIA PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 247. SAUDI ARABIA PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
  • TABLE 248. SAUDI ARABIA PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
  • TABLE 249. SAUDI ARABIA PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2018-2023 (USD MILLION)
  • TABLE 250. SAUDI ARABIA PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2024-2030 (USD MILLION)
  • TABLE 251. SOUTH AFRICA PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 252. SOUTH AFRICA PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 253. SOUTH AFRICA PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
  • TABLE 254. SOUTH AFRICA PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
  • TABLE 255. SOUTH AFRICA PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2018-2023 (USD MILLION)
  • TABLE 256. SOUTH AFRICA PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2024-2030 (USD MILLION)
  • TABLE 257. SPAIN PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 258. SPAIN PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 259. SPAIN PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
  • TABLE 260. SPAIN PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
  • TABLE 261. SPAIN PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2018-2023 (USD MILLION)
  • TABLE 262. SPAIN PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2024-2030 (USD MILLION)
  • TABLE 263. SWEDEN PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 264. SWEDEN PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 265. SWEDEN PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
  • TABLE 266. SWEDEN PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
  • TABLE 267. SWEDEN PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2018-2023 (USD MILLION)
  • TABLE 268. SWEDEN PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2024-2030 (USD MILLION)
  • TABLE 269. SWITZERLAND PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 270. SWITZERLAND PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 271. SWITZERLAND PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
  • TABLE 272. SWITZERLAND PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
  • TABLE 273. SWITZERLAND PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2018-2023 (USD MILLION)
  • TABLE 274. SWITZERLAND PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2024-2030 (USD MILLION)
  • TABLE 275. TURKEY PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 276. TURKEY PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 277. TURKEY PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
  • TABLE 278. TURKEY PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
  • TABLE 279. TURKEY PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2018-2023 (USD MILLION)
  • TABLE 280. TURKEY PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2024-2030 (USD MILLION)
  • TABLE 281. UNITED ARAB EMIRATES PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 282. UNITED ARAB EMIRATES PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 283. UNITED ARAB EMIRATES PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
  • TABLE 284. UNITED ARAB EMIRATES PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
  • TABLE 285. UNITED ARAB EMIRATES PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2018-2023 (USD MILLION)
  • TABLE 286. UNITED ARAB EMIRATES PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2024-2030 (USD MILLION)
  • TABLE 287. UNITED KINGDOM PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 288. UNITED KINGDOM PHARMACEUTICAL MARKETING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 289. UNITED KINGDOM PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2018-2023 (USD MILLION)
  • TABLE 290. UNITED KINGDOM PHARMACEUTICAL MARKETING MARKET SIZE, BY DISTRIBUTION, 2024-2030 (USD MILLION)
  • TABLE 291. UNITED KINGDOM PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2018-2023 (USD MILLION)
  • TABLE 292. UNITED KINGDOM PHARMACEUTICAL MARKETING MARKET SIZE, BY BUSINESS MODEL, 2024-2030 (USD MILLION)
  • TABLE 293. PHARMACEUTICAL MARKETING MARKET SHARE, BY KEY PLAYER, 2023
  • TABLE 294. PHARMACEUTICAL MARKETING MARKET, FPNV POSITIONING MATRIX, 2023
目次
Product Code: MRR-AE233F1EF647

[195 Pages Report] The Pharmaceutical Marketing Market size was estimated at USD 41.19 billion in 2023 and expected to reach USD 46.03 billion in 2024, at a CAGR 12.26% to reach USD 92.55 billion by 2030.

The pharmaceutical market, comprising the discovery, development, production, and distribution of a wide array of medicinal products for human use, is experiencing significant growth due to various factors. These include an increase in chronic diseases worldwide, advancements in medical sciences leading to innovative drug discoveries, favorable government policies encouraging investments in R&D activities, and strategic collaborations between pharmaceutical and biotechnology firms. Notable opportunities contributing to this industry's growth involve personalized medicine based on genetic information for targeted therapies; expansion into emerging markets with rapidly growing economies; digital transformation initiatives such as telemedicine services and electronic health records; adoption of artificial intelligence (AI) and machine learning (ML) tools in drug discovery processes; and increased focus on developing new vaccines to tackle global infectious diseases. However, the industry faces certain limitations and challenges such as stringent regulatory environments potentially delaying product approvals or imposing marketing restrictions on new drugs. Additionally, high costs associated with drug discovery and development can result in pricing pressures affecting patient accessibility. Counterfeit medicines pose a significant threat to patient safety and tarnish the reputation of genuine pharmaceutical products. However, growing concerns over drug-resistant pathogens necessitate continuous innovation in antibiotic research, which further facilitates the marketing need of pharmaceutical products.

KEY MARKET STATISTICS
Base Year [2023] USD 41.19 billion
Estimated Year [2024] USD 46.03 billion
Forecast Year [2030] USD 92.55 billion
CAGR (%) 12.26%

Category: Website pages & campaigns are crucial in pharmaceutical marketing strategies for commercializing pharma product

In the dynamic pharmaceutical industry, conference marketing, PPC advertising, print advertising, social media campaigns, TV commercials, and website pages & campaigns are important techniques deployed to commercialize the product. Conference marketing facilitates interaction with healthcare professionals (HCPs) through events organized by renowned entities such as The Healthcare Information and Management Systems Society (HIMSS), American Medical Association(AMA), and European Medicines Agency(EMA). Moreover, successful pharmaceutical marketing strategies combine essential conference marketing tactics with digital approaches such as PPC advertising while maintaining traditional methods like print ads. Social media offers valuable patient interaction opportunities alongside TV commercials' widespread impact but must account for cost challenges. Effective online presence through websites rounds out these comprehensive marketing efforts. Furthermore, engaging website pages & campaigns allow direct communication with target audiences with enhanced responsiveness and user-friendliness.

Distribution: PCD pharma franchises enable rapid market expansion for over-all pharmaceutical companies

Generic drug marketing aims to promote affordable, non-branded medications with identical active ingredients as branded counterparts, focusing on accessibility and efficacy. The institutional supply segment addresses the demands of healthcare institutions in hospitals, clinics, nursing homes, and long-term care facilities requiring bulk pharmaceutical supplies following specific delivery schedules. Online pharmacies are gaining traction due to consumers' increasing preference for convenience, privacy, and competitive pricing compared to traditional pharmacies. Over-the-counter (OTC) marketing focuses on non-prescription drugs available without a physician's prescription, driven by self-care trends and increased health awareness among consumers. The Propaganda cum Distribution (PCD) pharma franchise model enables established pharmaceutical companies to expand their market presence through partnerships with local entrepreneurs holding exclusive marketing and distribution rights within specific territories. This approach offers scalability, cost-effective growth, and enhanced brand recognition. By adopting tailored strategies for each segment, manufacturers can cater to diverse needs while maximizing revenue growth potential.

Business Model: B2B marketing emphasize more technical approach to meet the high standards set by regulatory agencies while providing valuable healthcare solutions

B2B pharmaceutical marketing involves selling products and services to organizations such as healthcare providers, hospitals, and research institutions. This approach fosters innovation and long-term partnerships, with major manufacturers investing in research and development initiatives. In contrast, B2C pharmaceutical marketing targets individual consumers by promoting over-the-counter medications or prescription drugs through various channels such as television commercials or social media. This model prioritizes convenience, accessibility, and brand trust. The distinct difference between B2B and B2C pharmaceutical marketing lies in their target audiences - organizations versus individual consumers.

Regional Insights

The U.S. signifies its dominance in the global pharmaceutical market due to its large population, high per capita healthcare spending, and robust intellectual property laws that encourage innovation. While Canada's pharmaceutical sector is smaller in comparison to the US market, it is noted for its focus on biopharmaceutical research and development. In Europe, the EU has heavily invested in research initiatives such as Horizon 2020 to foster innovation by funding projects that address major health challenges. In the EMEA region, Middle Eastern markets are experiencing increased demand for branded drugs due to the rising prevalence of diabetes and cardiovascular disorders as lifestyle diseases. Governments within this region aim to boost local pharma landscapes through investments in manufacturing facilities and education programs for local talent. Africa holds untapped potential with countries in South Africa, Nigeria, and Kenya leading pharmaceutical spending while focusing on infectious diseases such as HIV/AIDS, malaria, tuberculosis, and others. Government initiatives toward health improvement in the Asia-Pacific region, particularly in China, India, Japan, Australia actively promoted innovation through incentives for new drug development. Moreover, constant monitoring of patents, research developments, investment trends, and strategic initiatives is expected to aid in identifying growth opportunities worldwide within the pharmaceutical marketing landscape.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Pharmaceutical Marketing Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Pharmaceutical Marketing Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Pharmaceutical Marketing Market, highlighting leading vendors and their innovative profiles. These include Amgen Inc., AstraZeneca PLC, Biogen Inc., Boehringer Ingelheim International GmbH, Bristol Myers Squibb Company, Eli Lilly & Company, F. Hoffmann-La Roche AG, GlaxoSmithKline PLC, Merck & Co. Inc., Novartis AG, Novo Nordisk A/S, Pfizer Inc., Sanofi S.A., Takeda Pharmaceutical Company Limited, and Teva Pharmaceutical Industries Ltd..

Market Segmentation & Coverage

This research report categorizes the Pharmaceutical Marketing Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Category
    • Conference Marketing
    • PPC Advertising
    • Print Advertising
    • Social Media Campaigns
    • TV Commercials
    • Website Pages & Campaigns
  • Distribution
    • Generic Drug Marketing
    • Institutional Supply
    • Online Pharmacies
    • OTC (Over The Counter) Marketing
    • PCD Pharma Franchise
  • Business Model
    • B2B
    • B2C
  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Pharmaceutical Marketing Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Pharmaceutical Marketing Market?

3. What are the technology trends and regulatory frameworks in the Pharmaceutical Marketing Market?

4. What is the market share of the leading vendors in the Pharmaceutical Marketing Market?

5. Which modes and strategic moves are suitable for entering the Pharmaceutical Marketing Market?

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Rise in pharmaceutical research and the need to increase product access
      • 5.1.1.2. Need for leveraging pharmaceutical product positioning and pricing
      • 5.1.1.3. Rise in drug approvals by regulatory bodies
    • 5.1.2. Restraints
      • 5.1.2.1. Substantial cost of pharmaceutical marketing
    • 5.1.3. Opportunities
      • 5.1.3.1. Integration of digital tools in pharmaceutical marketing
      • 5.1.3.2. Shift towards a value-based and personalized approach
    • 5.1.4. Challenges
      • 5.1.4.1. Problems associated with misleading marketing and strict regulatory environment
  • 5.2. Market Segmentation Analysis
    • 5.2.1. Category: Website pages & campaigns are crucial in pharmaceutical marketing strategies for commercializing pharma product
    • 5.2.2. Distribution: PCD pharma franchises enable rapid market expansion for over-all pharmaceutical companies
    • 5.2.3. Business Model: B2B marketing emphasize more technical approach to meet the high standards set by regulatory agencies while providing valuable healthcare solutions
  • 5.3. Market Disruption Analysis
  • 5.4. Porter's Five Forces Analysis
    • 5.4.1. Threat of New Entrants
    • 5.4.2. Threat of Substitutes
    • 5.4.3. Bargaining Power of Customers
    • 5.4.4. Bargaining Power of Suppliers
    • 5.4.5. Industry Rivalry
  • 5.5. Value Chain & Critical Path Analysis
  • 5.6. Pricing Analysis
  • 5.7. Technology Analysis
  • 5.8. Patent Analysis
  • 5.9. Trade Analysis
  • 5.10. Regulatory Framework Analysis

6. Pharmaceutical Marketing Market, by Category

  • 6.1. Introduction
  • 6.2. Conference Marketing
  • 6.3. PPC Advertising
  • 6.4. Print Advertising
  • 6.5. Social Media Campaigns
  • 6.6. TV Commercials
  • 6.7. Website Pages & Campaigns

7. Pharmaceutical Marketing Market, by Distribution

  • 7.1. Introduction
  • 7.2. Generic Drug Marketing
  • 7.3. Institutional Supply
  • 7.4. Online Pharmacies
  • 7.5. OTC (Over The Counter) Marketing
  • 7.6. PCD Pharma Franchise

8. Pharmaceutical Marketing Market, by Business Model

  • 8.1. Introduction
  • 8.2. B2B
  • 8.3. B2C

9. Americas Pharmaceutical Marketing Market

  • 9.1. Introduction
  • 9.2. Argentina
  • 9.3. Brazil
  • 9.4. Canada
  • 9.5. Mexico
  • 9.6. United States

10. Asia-Pacific Pharmaceutical Marketing Market

  • 10.1. Introduction
  • 10.2. Australia
  • 10.3. China
  • 10.4. India
  • 10.5. Indonesia
  • 10.6. Japan
  • 10.7. Malaysia
  • 10.8. Philippines
  • 10.9. Singapore
  • 10.10. South Korea
  • 10.11. Taiwan
  • 10.12. Thailand
  • 10.13. Vietnam

11. Europe, Middle East & Africa Pharmaceutical Marketing Market

  • 11.1. Introduction
  • 11.2. Denmark
  • 11.3. Egypt
  • 11.4. Finland
  • 11.5. France
  • 11.6. Germany
  • 11.7. Israel
  • 11.8. Italy
  • 11.9. Netherlands
  • 11.10. Nigeria
  • 11.11. Norway
  • 11.12. Poland
  • 11.13. Qatar
  • 11.14. Russia
  • 11.15. Saudi Arabia
  • 11.16. South Africa
  • 11.17. Spain
  • 11.18. Sweden
  • 11.19. Switzerland
  • 11.20. Turkey
  • 11.21. United Arab Emirates
  • 11.22. United Kingdom

12. Competitive Landscape

  • 12.1. Market Share Analysis, 2023
  • 12.2. FPNV Positioning Matrix, 2023
  • 12.3. Competitive Scenario Analysis
    • 12.3.1. JB Chemicals Gets USFDA Approval For Generic Drug Marketing
    • 12.3.2. Two New Partnerships For The Pharmaceutical Industry
    • 12.3.3. Sun Pharma Completes Acquisition of Concert Pharmaceuticals
  • 12.4. Strategy Analysis & Recommendation

13. Competitive Portfolio

  • 13.1. Key Company Profiles
  • 13.2. Key Product Portfolio