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市場調査レポート
商品コード
1466272

自動車用広告市場:タイプ、製品、カテゴリー、エンドユーザー別-2024~2030年の世界予測

Automotive Advertising Market by Type (Location Independent Advertising, Location-Based Advertising), Product (Experiential Marketing, Online Advertising, Outdoor Advertising), Category, End-User - Global Forecast 2024-2030

出版日: | 発行: 360iResearch | ページ情報: 英文 187 Pages | 納期: 即日から翌営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=156.77円
自動車用広告市場:タイプ、製品、カテゴリー、エンドユーザー別-2024~2030年の世界予測
出版日: 2024年04月17日
発行: 360iResearch
ページ情報: 英文 187 Pages
納期: 即日から翌営業日
ご注意事項 :
本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
  • 全表示
  • 概要
  • 図表
  • 目次
概要

自動車用広告市場規模は2023年に828億4,000万米ドルと推定され、2024年には913億3,000万米ドル、CAGR 10.54%で2030年には1,670億7,000万米ドルに達すると予測されています。

自動車用広告は、消費者の関心を喚起し、潜在的な自動車購入者の多様な層における購買決定に影響を与えるマーケティング戦略に焦点を当てています。特定のモデルに関する認知度を高め、ブランド認知を強調するための採用が急増し、世界中で自動車用広告代理店の数が増加していることが、市場の成長を促進しています。さらに、自動車用広告のソーシャルメディアへの影響力とデジタルマーケティングが市場拡大を後押ししています。革新的で魅力的な広告のための莫大なコスト、季節的な売上減少、自動車用広告主間の高い競争が市場成長を抑制しています。自動車業界向けのクリエイティブなマーケティングキャンペーンは大きな成長の可能性を秘めています。また、自動車マーケティング戦略に高度なAIツールを取り入れることで、自動車用広告市場の成長機会を創出することが期待されます。

主要市場の統計
基準年[2023年] 828億4,000万米ドル
予測年[2024年] 913億3,000万米ドル
予測年[2030年] 1,670億7,000万米ドル
CAGR(%) 10.54%

タイプ:消費者のエンゲージメント向上を目的とした位置情報広告の需要が拡大

グローバリゼーションしたコミュニケーション手法である位置情報非依存型広告は、デジタルプラットフォーム、ソーシャルメディア、テレビ、印刷メディア、ラジオなどの媒体を活用することで、地理的な境界を超えます。ロケーションベース広告は、GPS技術を活用し、地理的な場所に応じて消費者を対象にします。ロケーションに依存しない広告は、より幅広いリーチを確保する一方で、ロケーションベース広告のパーソナライズされた側面を欠く可能性があります。結局のところ、選択はブランドの目的と対象市場次第であり、現代の自動車用広告の慣習が常に変化していることを示しています。ブランドは、マーケティングキャンペーンを成功させるために、自社の目標に最も適した戦略を選択します。

製品:インタラクティブな機能を備えたオンライン広告の人気が高まっています。

体験型マーケティングは、VRを使った試乗会、ショールーム探検、ポップアップショップなど、消費者を直接的かつインタラクティブなブランド体験に誘うことで、消費者を引き込むことを目的としています。自動車オンライン広告は、検索エンジンマーケティング、ソーシャルメディア広告、コンテクスチュアル広告、ディスプレイ広告などのメディアを活用します。自動車メーカーは、検索エンジン広告を戦略的に利用し、オンラインでの認知度を高めています。「SUV」、「セダン」、「電気自動車」などの自動車用広告に入札するペイ・パー・クリックなどの手法を活用し、ウェブサイトへのトラフィックを促進し、ブランド認知度を高めています。

ソーシャルメディア広告は、地理的な場所、興味、行動に基づいて視聴者を対象にする機能を提供することで、自動車業界における効果的なオンラインチャネルとなっています。動画やオーバー・ザ・トップ(OTT)広告により、自動車メーカーはインタラクティブで魅力的なコンテンツを作成できます。OTTプラットフォームは、視聴者の視聴習慣に基づいて自動車コマーシャルを対象にするデータ駆動型の機会を記載しています。自動車メーカーや自動車のウェブサイト上のウェブサイト広告は、訪問者を維持し、購入者に転換させるように設計されています。ディスプレイ広告、ポップアップ広告、サイドバー広告などがあります。屋外広告は、ビルボード、交通広告、その他の公共スペース広告を通じて、幅広い消費者にリーチする機会を提案します。車種や印象的なイメージ、あるいは値下げや低金利融資などのインセンティブを紹介するビルボードは、自動車メーカーにとって伝統的でありながら効果的なマーケティング・ツールです。ショッピングモール、駅、空港などの戦略的な場所にポスターや看板を設置することで、自動車購入者を効果的に対象にすることができます。プリロール広告とは、ユーザーがコンテンツを選択する前に再生されるプロモーション動画メッセージです。プリロール広告は、視聴者がオンラインビデオコンテンツを選択する前に再生される、短くて魅力的なビデオです。新しい車種や特別キャンペーンを宣伝するのに有効なツールです。動向は、インタラクティブで特定の層にアピールできることから、オンラインや体験型マーケティングに軸足を移しています。対照的に、屋外広告は技術的な強化により不動の地位を保っています。

カテゴリー:一般的なブランド認知キャンペーンに非コンテクスト広告を大幅に採用し、幅広い層にリーチ

コンテクスチュアル広告は、ユーザーの閲覧行動に依存する自動化されたターゲティング形式で、自動車セグメントのオーディエンスを惹きつける効果的なツールであることが証明されています。非コンテクスト広告は、ユーザーの行動に依存しないため、すべてのユーザーに同一の広告を配信することで、より幅広いリーチを実現し、ブランド全体の認知度を高めることができます。しかし、パーソナライズされていないため、個人レベルのエンゲージメントを阻害することが多いです。これらの戦略のどちらを選択するかは、最終的には各キャンペーンの特定の目的にかかっています。自動車用広告のセグメントでも、自動車メーカーとデジタルプラットフォームとの間で大きなコラボレーションが見られます。

エンドユーザー:自動車メーカーを誘致するためにOEMが自動車用広告を利用するケースが増えています。

自動車ディーラーは、メーカーと顧客の間に立ち、広告を優先し、新しいモデル、ディーラーの特典、購入後のサービス提供を強調します。主にディーラーは、広告で車両の属性、価格、独自のセールス・プロポジションを分かりやすく表現する必要があります。自動車部品を製造する企業である相手先商標製品メーカー(OEM)は、製品の品質、耐久性、技術の進歩を広告することを重視しています。彼らの広告の好みは、製品の専門性、高度な機能、安全基準の遵守です。ディーラーの広告は顧客に配慮し、メリットや経済的な価格設定を強調します。これとは対照的に、OEMの広告は、自社製品の頑丈さと独創性を宣伝し、他のメーカーを誘惑します。

地域別洞察

米国とカナダを中心とする南北アメリカでは、自動車用広告業界は、パーソナル・モビリティを好む消費者の嗜好と、自動車の利便性を中心としたライフスタイルによって形成されています。政府の取り組みや環境保護に対する消費者の意識の高まりにより、電気自動車や環境に優しい代替品へのシフトが進んでいることは、自動車用広告におけるグリーン技術関連の特許の伸びからも明らかです。欧州、中東、アフリカに目を向けると、欧州諸国は持続可能なモビリティソリューションと電気自動車(EV)に重点を置いた多様な需要を示しています。欧州、中東、アフリカ地域の広告業界は、こうした動向を活用してインパクトのあるキャンペーンを展開しています。中東・アフリカ市場では、高級車に対する根強い需要とインフラの成長による影響が大きく、高級感と耐久性を強調したユニークな広告戦略が展開されています。アジア太平洋では、インド、中国、東南アジアなどの経済成長により、自動車用広告の需要が増加しています。広告需要の主要原動力は、これらの市場の膨大な生産台数と販売台数であり、電気自動車や小型車に対する消費者の嗜好の変化でもあります。オンライン・ビデオやソーシャル・メディア・プラットフォームなどのデジタル広告チャネルが、特に人口の多い都市で成長していることが、この需要をさらに強めています。

FPNVポジショニングマトリックス

FPNVポジショニングマトリックスは自動車用広告市場の評価において極めて重要です。事業戦略や製品満足度に関連する主要指標を調査し、ベンダーの包括的な評価を記載しています。この綿密な分析により、ユーザーは各自の要件に沿った十分な情報に基づいた意思決定を行うことができます。評価に基づき、ベンダーは成功の度合いが異なる4つの象限に分類されます。フォアフロント(F)、パスファインダー(P)、ニッチ(N)、バイタル(V)です。

市場シェア分析

市場シェア分析は、自動車用広告市場におけるベンダーの現状について、洞察に満ちた詳細な調査を提供する包括的なツールです。全体的な収益、顧客基盤、その他の主要指標についてベンダーの貢献度を綿密に比較・分析することで、企業の業績や市場シェア争いの際に直面する課題について理解を深めることができます。さらに、この分析により、調査対象基準年に観察された累積、断片化の優位性、合併の特徴などの要因を含む、このセグメントの競合特性に関する貴重な考察が得られます。このような詳細レベルの拡大により、ベンダーはより多くの情報に基づいた意思決定を行い、市場で競争優位に立つための効果的な戦略を考案することができます。

本レポートは、以下の側面に関する貴重な洞察を提供しています。

1.市場の浸透度:主要企業が提供する市場に関する包括的な情報を提示しています。

2.市場の開拓度:有利な新興市場を深く掘り下げ、成熟市場セグメントにおける浸透度を分析しています。

3.市場の多様化:新製品の発売、未開拓の地域、最近の開発、投資に関する詳細な情報を記載しています。

4.競合の評価と情報:市場シェア、戦略、製品、認証、規制状況、特許状況、主要企業の製造能力について徹底的な評価を行います。

5.製品開発とイノベーション:将来の技術、研究開発活動、画期的な製品開発に関する知的洞察を記載しています。

本レポートは、以下のような主要な質問に対応しています。

1.自動車用広告市場の市場規模と予測は?

2.自動車用広告市場の予測期間中に投資を検討すべき製品、用途は何か?

3.自動車用広告市場の技術動向と規制枠組みは?

4.自動車用広告市場における主要ベンダーの市場シェアは?

5.自動車用広告市場への参入に適した形態や戦略的手段は?

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場概要

第5章 市場洞察

  • 市場力学
    • 促進要因
      • 特定のモデルに関する認知度を高め、ブランド認知度を高めるために採用が急増
      • 世界中で自動車用広告代理店数が増加
      • 自動車用広告の有望なソーシャルメディアの影響力とデジタルマーケティング
    • 抑制要因
      • 革新的で魅力的な広告には莫大な費用が必要
    • 機会
      • 自動車業界向けの革新的なマーケティングキャンペーンの可能性
      • 自動車マーケティング戦略への高度なAIツールの導入
    • 課題
      • 季節的な売上減少と自動車用広告主間の激しい競合
  • 市場セグメンテーション分析
    • タイプ:消費者エンゲージメントの向上を目的とした位置情報広告の需要拡大
    • 製品:インタラクティブ機能を備えたオンライン広告の人気が高まっている
    • カテゴリー:より幅広い視聴者にリーチするための一般的なブランド認知キャンペーンにおける非コンテキスト広告の大幅な採用
    • エンドユーザー:自動車メーカーを引き付けるためにOEMによる自動車用広告の使用が増加
  • 市場ディスラプション分析
  • ポーターのファイブフォース分析
  • バリューチェーンとクリティカルパス分析
  • 価格分析
  • 技術分析
  • 特許分析
  • 貿易分析
  • 規制枠組みの分析

第6章 自動車用広告市場:タイプ別

  • イントロダクション
  • 非ロケーションベース
  • ロケーションベース

第7章 自動車用広告市場:製品別

  • イントロダクション
  • 体験型マーケティング
  • オンライン広告
  • 屋外広告
  • プレロール広告
  • テレビ広告

第8章 自動車用広告市場:カテゴリー別

  • イントロダクション
  • コンテンツ連動
  • 非コンテンツ連動

第9章 自動車用広告市場:エンドユーザー別

  • イントロダクション
  • ディーラー
  • OEM

第10章 南北アメリカの自動車用広告市場

  • イントロダクション
  • アルゼンチン
  • ブラジル
  • カナダ
  • メキシコ
  • 米国

第11章 アジア太平洋の自動車用広告市場

  • イントロダクション
  • オーストラリア
  • 中国
  • インド
  • インドネシア
  • 日本
  • マレーシア
  • フィリピン
  • シンガポール
  • 韓国
  • 台湾
  • タイ
  • ベトナム

第12章 欧州・中東・アフリカの自動車用広告市場

  • イントロダクション
  • デンマーク
  • エジプト
  • フィンランド
  • フランス
  • ドイツ
  • イスラエル
  • イタリア
  • オランダ
  • ナイジェリア
  • ノルウェー
  • ポーランド
  • カタール
  • ロシア
  • サウジアラビア
  • 南アフリカ
  • スペイン
  • スウェーデン
  • スイス
  • トルコ
  • アラブ首長国連邦
  • 英国

第13章 競合情勢

  • 市場シェア分析、2023年
  • FPNVポジショニングマトリックス、2023年
  • 競合シナリオ分析
  • 戦略分析と提言

第14章 競合ポートフォリオ

  • 主要企業プロファイル
  • 主要製品ポートフォリオ
図表

LIST OF FIGURES

  • FIGURE 1. AUTOMOTIVE ADVERTISING MARKET RESEARCH PROCESS
  • FIGURE 2. AUTOMOTIVE ADVERTISING MARKET SIZE, 2023 VS 2030
  • FIGURE 3. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 4. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY REGION, 2023 VS 2030 (%)
  • FIGURE 5. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 6. AUTOMOTIVE ADVERTISING MARKET DYNAMICS
  • FIGURE 7. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
  • FIGURE 8. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 9. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
  • FIGURE 10. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 11. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2023 VS 2030 (%)
  • FIGURE 12. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 13. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2023 VS 2030 (%)
  • FIGURE 14. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 15. AMERICAS AUTOMOTIVE ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 16. AMERICAS AUTOMOTIVE ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 17. UNITED STATES AUTOMOTIVE ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2030 (%)
  • FIGURE 18. UNITED STATES AUTOMOTIVE ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 19. ASIA-PACIFIC AUTOMOTIVE ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 20. ASIA-PACIFIC AUTOMOTIVE ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 21. EUROPE, MIDDLE EAST & AFRICA AUTOMOTIVE ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 22. EUROPE, MIDDLE EAST & AFRICA AUTOMOTIVE ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 23. AUTOMOTIVE ADVERTISING MARKET SHARE, BY KEY PLAYER, 2023
  • FIGURE 24. AUTOMOTIVE ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

  • TABLE 1. AUTOMOTIVE ADVERTISING MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
  • TABLE 3. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, 2018-2023 (USD MILLION)
  • TABLE 4. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, 2024-2030 (USD MILLION)
  • TABLE 5. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 6. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 7. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 8. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 9. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY LOCATION INDEPENDENT ADVERTISING, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 10. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY LOCATION INDEPENDENT ADVERTISING, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 11. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY LOCATION-BASED ADVERTISING, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 12. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY LOCATION-BASED ADVERTISING, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 13. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
  • TABLE 14. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
  • TABLE 15. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY EXPERIENTIAL MARKETING, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 16. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY EXPERIENTIAL MARKETING, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 17. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 18. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 19. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, 2018-2023 (USD MILLION)
  • TABLE 20. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, 2024-2030 (USD MILLION)
  • TABLE 21. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY SEARCH ENGINE ADS, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 22. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY SEARCH ENGINE ADS, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 23. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY SOCIAL MEDIA ADS, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 24. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY SOCIAL MEDIA ADS, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 25. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY VIDEO & OTT ADS, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 26. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY VIDEO & OTT ADS, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 27. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY WEBSITE ADS, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 28. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY WEBSITE ADS, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 29. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 30. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 31. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, 2018-2023 (USD MILLION)
  • TABLE 32. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, 2024-2030 (USD MILLION)
  • TABLE 33. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY BILLBOARDS, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 34. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY BILLBOARDS, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 35. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY POSTERS & SIGNAGE, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 36. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY POSTERS & SIGNAGE, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 37. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRE-ROLL ADVERTISEMENTS, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 38. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRE-ROLL ADVERTISEMENTS, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 39. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY TELEVISION ADVERTISING, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 40. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY TELEVISION ADVERTISING, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 41. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 42. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 43. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY CONTEXTUAL, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 44. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY CONTEXTUAL, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 45. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY NON-CONTEXTUAL, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 46. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY NON-CONTEXTUAL, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 47. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
  • TABLE 48. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
  • TABLE 49. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY DEALER, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 50. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY DEALER, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 51. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY OEMS, BY REGION, 2018-2023 (USD MILLION)
  • TABLE 52. GLOBAL AUTOMOTIVE ADVERTISING MARKET SIZE, BY OEMS, BY REGION, 2024-2030 (USD MILLION)
  • TABLE 53. AMERICAS AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 54. AMERICAS AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 55. AMERICAS AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
  • TABLE 56. AMERICAS AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
  • TABLE 57. AMERICAS AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, 2018-2023 (USD MILLION)
  • TABLE 58. AMERICAS AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, 2024-2030 (USD MILLION)
  • TABLE 59. AMERICAS AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, 2018-2023 (USD MILLION)
  • TABLE 60. AMERICAS AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, 2024-2030 (USD MILLION)
  • TABLE 61. AMERICAS AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 62. AMERICAS AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 63. AMERICAS AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
  • TABLE 64. AMERICAS AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
  • TABLE 65. AMERICAS AUTOMOTIVE ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2023 (USD MILLION)
  • TABLE 66. AMERICAS AUTOMOTIVE ADVERTISING MARKET SIZE, BY COUNTRY, 2024-2030 (USD MILLION)
  • TABLE 67. ARGENTINA AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 68. ARGENTINA AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 69. ARGENTINA AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
  • TABLE 70. ARGENTINA AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
  • TABLE 71. ARGENTINA AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, 2018-2023 (USD MILLION)
  • TABLE 72. ARGENTINA AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, 2024-2030 (USD MILLION)
  • TABLE 73. ARGENTINA AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, 2018-2023 (USD MILLION)
  • TABLE 74. ARGENTINA AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, 2024-2030 (USD MILLION)
  • TABLE 75. ARGENTINA AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 76. ARGENTINA AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 77. ARGENTINA AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
  • TABLE 78. ARGENTINA AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
  • TABLE 79. BRAZIL AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 80. BRAZIL AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 81. BRAZIL AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
  • TABLE 82. BRAZIL AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
  • TABLE 83. BRAZIL AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, 2018-2023 (USD MILLION)
  • TABLE 84. BRAZIL AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, 2024-2030 (USD MILLION)
  • TABLE 85. BRAZIL AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, 2018-2023 (USD MILLION)
  • TABLE 86. BRAZIL AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, 2024-2030 (USD MILLION)
  • TABLE 87. BRAZIL AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 88. BRAZIL AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 89. BRAZIL AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
  • TABLE 90. BRAZIL AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
  • TABLE 91. CANADA AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 92. CANADA AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 93. CANADA AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
  • TABLE 94. CANADA AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
  • TABLE 95. CANADA AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, 2018-2023 (USD MILLION)
  • TABLE 96. CANADA AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, 2024-2030 (USD MILLION)
  • TABLE 97. CANADA AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, 2018-2023 (USD MILLION)
  • TABLE 98. CANADA AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, 2024-2030 (USD MILLION)
  • TABLE 99. CANADA AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 100. CANADA AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 101. CANADA AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
  • TABLE 102. CANADA AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
  • TABLE 103. MEXICO AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 104. MEXICO AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 105. MEXICO AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
  • TABLE 106. MEXICO AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
  • TABLE 107. MEXICO AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, 2018-2023 (USD MILLION)
  • TABLE 108. MEXICO AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, 2024-2030 (USD MILLION)
  • TABLE 109. MEXICO AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, 2018-2023 (USD MILLION)
  • TABLE 110. MEXICO AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, 2024-2030 (USD MILLION)
  • TABLE 111. MEXICO AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 112. MEXICO AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 113. MEXICO AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
  • TABLE 114. MEXICO AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
  • TABLE 115. UNITED STATES AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 116. UNITED STATES AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 117. UNITED STATES AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
  • TABLE 118. UNITED STATES AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
  • TABLE 119. UNITED STATES AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, 2018-2023 (USD MILLION)
  • TABLE 120. UNITED STATES AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, 2024-2030 (USD MILLION)
  • TABLE 121. UNITED STATES AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, 2018-2023 (USD MILLION)
  • TABLE 122. UNITED STATES AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, 2024-2030 (USD MILLION)
  • TABLE 123. UNITED STATES AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 124. UNITED STATES AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 125. UNITED STATES AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
  • TABLE 126. UNITED STATES AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
  • TABLE 127. UNITED STATES AUTOMOTIVE ADVERTISING MARKET SIZE, BY STATE, 2018-2023 (USD MILLION)
  • TABLE 128. UNITED STATES AUTOMOTIVE ADVERTISING MARKET SIZE, BY STATE, 2024-2030 (USD MILLION)
  • TABLE 129. ASIA-PACIFIC AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 130. ASIA-PACIFIC AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 131. ASIA-PACIFIC AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
  • TABLE 132. ASIA-PACIFIC AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
  • TABLE 133. ASIA-PACIFIC AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, 2018-2023 (USD MILLION)
  • TABLE 134. ASIA-PACIFIC AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, 2024-2030 (USD MILLION)
  • TABLE 135. ASIA-PACIFIC AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, 2018-2023 (USD MILLION)
  • TABLE 136. ASIA-PACIFIC AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, 2024-2030 (USD MILLION)
  • TABLE 137. ASIA-PACIFIC AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 138. ASIA-PACIFIC AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 139. ASIA-PACIFIC AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
  • TABLE 140. ASIA-PACIFIC AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
  • TABLE 141. ASIA-PACIFIC AUTOMOTIVE ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2023 (USD MILLION)
  • TABLE 142. ASIA-PACIFIC AUTOMOTIVE ADVERTISING MARKET SIZE, BY COUNTRY, 2024-2030 (USD MILLION)
  • TABLE 143. AUSTRALIA AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 144. AUSTRALIA AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 145. AUSTRALIA AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
  • TABLE 146. AUSTRALIA AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
  • TABLE 147. AUSTRALIA AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, 2018-2023 (USD MILLION)
  • TABLE 148. AUSTRALIA AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, 2024-2030 (USD MILLION)
  • TABLE 149. AUSTRALIA AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, 2018-2023 (USD MILLION)
  • TABLE 150. AUSTRALIA AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, 2024-2030 (USD MILLION)
  • TABLE 151. AUSTRALIA AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 152. AUSTRALIA AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 153. AUSTRALIA AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
  • TABLE 154. AUSTRALIA AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
  • TABLE 155. CHINA AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 156. CHINA AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 157. CHINA AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
  • TABLE 158. CHINA AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
  • TABLE 159. CHINA AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, 2018-2023 (USD MILLION)
  • TABLE 160. CHINA AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, 2024-2030 (USD MILLION)
  • TABLE 161. CHINA AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, 2018-2023 (USD MILLION)
  • TABLE 162. CHINA AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, 2024-2030 (USD MILLION)
  • TABLE 163. CHINA AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 164. CHINA AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 165. CHINA AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
  • TABLE 166. CHINA AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
  • TABLE 167. INDIA AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 168. INDIA AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 169. INDIA AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
  • TABLE 170. INDIA AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
  • TABLE 171. INDIA AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, 2018-2023 (USD MILLION)
  • TABLE 172. INDIA AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, 2024-2030 (USD MILLION)
  • TABLE 173. INDIA AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, 2018-2023 (USD MILLION)
  • TABLE 174. INDIA AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, 2024-2030 (USD MILLION)
  • TABLE 175. INDIA AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 176. INDIA AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 177. INDIA AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
  • TABLE 178. INDIA AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
  • TABLE 179. INDONESIA AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 180. INDONESIA AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 181. INDONESIA AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
  • TABLE 182. INDONESIA AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
  • TABLE 183. INDONESIA AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, 2018-2023 (USD MILLION)
  • TABLE 184. INDONESIA AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, 2024-2030 (USD MILLION)
  • TABLE 185. INDONESIA AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, 2018-2023 (USD MILLION)
  • TABLE 186. INDONESIA AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, 2024-2030 (USD MILLION)
  • TABLE 187. INDONESIA AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 188. INDONESIA AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 189. INDONESIA AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
  • TABLE 190. INDONESIA AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
  • TABLE 191. JAPAN AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 192. JAPAN AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 193. JAPAN AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
  • TABLE 194. JAPAN AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
  • TABLE 195. JAPAN AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, 2018-2023 (USD MILLION)
  • TABLE 196. JAPAN AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, 2024-2030 (USD MILLION)
  • TABLE 197. JAPAN AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, 2018-2023 (USD MILLION)
  • TABLE 198. JAPAN AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, 2024-2030 (USD MILLION)
  • TABLE 199. JAPAN AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 200. JAPAN AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 201. JAPAN AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
  • TABLE 202. JAPAN AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
  • TABLE 203. MALAYSIA AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 204. MALAYSIA AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 205. MALAYSIA AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
  • TABLE 206. MALAYSIA AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
  • TABLE 207. MALAYSIA AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, 2018-2023 (USD MILLION)
  • TABLE 208. MALAYSIA AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, 2024-2030 (USD MILLION)
  • TABLE 209. MALAYSIA AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, 2018-2023 (USD MILLION)
  • TABLE 210. MALAYSIA AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, 2024-2030 (USD MILLION)
  • TABLE 211. MALAYSIA AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 212. MALAYSIA AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 213. MALAYSIA AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
  • TABLE 214. MALAYSIA AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
  • TABLE 215. PHILIPPINES AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 216. PHILIPPINES AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 217. PHILIPPINES AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
  • TABLE 218. PHILIPPINES AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
  • TABLE 219. PHILIPPINES AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, 2018-2023 (USD MILLION)
  • TABLE 220. PHILIPPINES AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, 2024-2030 (USD MILLION)
  • TABLE 221. PHILIPPINES AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, 2018-2023 (USD MILLION)
  • TABLE 222. PHILIPPINES AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, 2024-2030 (USD MILLION)
  • TABLE 223. PHILIPPINES AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 224. PHILIPPINES AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 225. PHILIPPINES AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
  • TABLE 226. PHILIPPINES AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
  • TABLE 227. SINGAPORE AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 228. SINGAPORE AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 229. SINGAPORE AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
  • TABLE 230. SINGAPORE AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
  • TABLE 231. SINGAPORE AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, 2018-2023 (USD MILLION)
  • TABLE 232. SINGAPORE AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, 2024-2030 (USD MILLION)
  • TABLE 233. SINGAPORE AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, 2018-2023 (USD MILLION)
  • TABLE 234. SINGAPORE AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, 2024-2030 (USD MILLION)
  • TABLE 235. SINGAPORE AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 236. SINGAPORE AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 237. SINGAPORE AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
  • TABLE 238. SINGAPORE AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
  • TABLE 239. SOUTH KOREA AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 240. SOUTH KOREA AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 241. SOUTH KOREA AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
  • TABLE 242. SOUTH KOREA AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
  • TABLE 243. SOUTH KOREA AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, 2018-2023 (USD MILLION)
  • TABLE 244. SOUTH KOREA AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, 2024-2030 (USD MILLION)
  • TABLE 245. SOUTH KOREA AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, 2018-2023 (USD MILLION)
  • TABLE 246. SOUTH KOREA AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, 2024-2030 (USD MILLION)
  • TABLE 247. SOUTH KOREA AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 248. SOUTH KOREA AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 249. SOUTH KOREA AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
  • TABLE 250. SOUTH KOREA AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
  • TABLE 251. TAIWAN AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 252. TAIWAN AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 253. TAIWAN AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
  • TABLE 254. TAIWAN AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
  • TABLE 255. TAIWAN AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, 2018-2023 (USD MILLION)
  • TABLE 256. TAIWAN AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, 2024-2030 (USD MILLION)
  • TABLE 257. TAIWAN AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, 2018-2023 (USD MILLION)
  • TABLE 258. TAIWAN AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, 2024-2030 (USD MILLION)
  • TABLE 259. TAIWAN AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 260. TAIWAN AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 261. TAIWAN AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
  • TABLE 262. TAIWAN AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
  • TABLE 263. THAILAND AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 264. THAILAND AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 265. THAILAND AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
  • TABLE 266. THAILAND AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
  • TABLE 267. THAILAND AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, 2018-2023 (USD MILLION)
  • TABLE 268. THAILAND AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, 2024-2030 (USD MILLION)
  • TABLE 269. THAILAND AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, 2018-2023 (USD MILLION)
  • TABLE 270. THAILAND AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, 2024-2030 (USD MILLION)
  • TABLE 271. THAILAND AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 272. THAILAND AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 273. THAILAND AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
  • TABLE 274. THAILAND AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
  • TABLE 275. VIETNAM AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 276. VIETNAM AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 277. VIETNAM AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
  • TABLE 278. VIETNAM AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
  • TABLE 279. VIETNAM AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, 2018-2023 (USD MILLION)
  • TABLE 280. VIETNAM AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, 2024-2030 (USD MILLION)
  • TABLE 281. VIETNAM AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, 2018-2023 (USD MILLION)
  • TABLE 282. VIETNAM AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, 2024-2030 (USD MILLION)
  • TABLE 283. VIETNAM AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 284. VIETNAM AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 285. VIETNAM AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
  • TABLE 286. VIETNAM AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
  • TABLE 287. EUROPE, MIDDLE EAST & AFRICA AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 288. EUROPE, MIDDLE EAST & AFRICA AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 289. EUROPE, MIDDLE EAST & AFRICA AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
  • TABLE 290. EUROPE, MIDDLE EAST & AFRICA AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
  • TABLE 291. EUROPE, MIDDLE EAST & AFRICA AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, 2018-2023 (USD MILLION)
  • TABLE 292. EUROPE, MIDDLE EAST & AFRICA AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, 2024-2030 (USD MILLION)
  • TABLE 293. EUROPE, MIDDLE EAST & AFRICA AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, 2018-2023 (USD MILLION)
  • TABLE 294. EUROPE, MIDDLE EAST & AFRICA AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, 2024-2030 (USD MILLION)
  • TABLE 295. EUROPE, MIDDLE EAST & AFRICA AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 296. EUROPE, MIDDLE EAST & AFRICA AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 297. EUROPE, MIDDLE EAST & AFRICA AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
  • TABLE 298. EUROPE, MIDDLE EAST & AFRICA AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
  • TABLE 299. EUROPE, MIDDLE EAST & AFRICA AUTOMOTIVE ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2023 (USD MILLION)
  • TABLE 300. EUROPE, MIDDLE EAST & AFRICA AUTOMOTIVE ADVERTISING MARKET SIZE, BY COUNTRY, 2024-2030 (USD MILLION)
  • TABLE 301. DENMARK AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 302. DENMARK AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 303. DENMARK AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
  • TABLE 304. DENMARK AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
  • TABLE 305. DENMARK AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, 2018-2023 (USD MILLION)
  • TABLE 306. DENMARK AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, 2024-2030 (USD MILLION)
  • TABLE 307. DENMARK AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, 2018-2023 (USD MILLION)
  • TABLE 308. DENMARK AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, 2024-2030 (USD MILLION)
  • TABLE 309. DENMARK AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 310. DENMARK AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 311. DENMARK AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
  • TABLE 312. DENMARK AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
  • TABLE 313. EGYPT AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 314. EGYPT AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 315. EGYPT AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
  • TABLE 316. EGYPT AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
  • TABLE 317. EGYPT AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, 2018-2023 (USD MILLION)
  • TABLE 318. EGYPT AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, 2024-2030 (USD MILLION)
  • TABLE 319. EGYPT AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, 2018-2023 (USD MILLION)
  • TABLE 320. EGYPT AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, 2024-2030 (USD MILLION)
  • TABLE 321. EGYPT AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 322. EGYPT AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 323. EGYPT AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
  • TABLE 324. EGYPT AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
  • TABLE 325. FINLAND AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 326. FINLAND AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
  • TABLE 327. FINLAND AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
  • TABLE 328. FINLAND AUTOMOTIVE ADVERTISING MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
  • TABLE 329. FINLAND AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, 2018-2023 (USD MILLION)
  • TABLE 330. FINLAND AUTOMOTIVE ADVERTISING MARKET SIZE, BY ONLINE ADVERTISING, 2024-2030 (USD MILLION)
  • TABLE 331. FINLAND AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, 2018-2023 (USD MILLION)
  • TABLE 332. FINLAND AUTOMOTIVE ADVERTISING MARKET SIZE, BY OUTDOOR ADVERTISING, 2024-2030 (USD MILLION)
  • TABLE 333. FINLAND AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2023 (USD MILLION)
  • TABLE 334. FINLAND AUTOMOTIVE ADVERTISING MARKET SIZE, BY CATEGORY, 2024-2030 (USD MILLION)
  • TABLE 335. FINLAND AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
  • TABLE 336. FINLAND AUTOMOTIVE ADVERTISING MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
  • TABLE 337. FRANCE AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
  • TABLE 338. FRANCE AUTOMOTIVE ADVERTISING MARKET SIZE, BY TYP
目次
Product Code: MRR-EC3D3F8A8A4B

[187 Pages Report] The Automotive Advertising Market size was estimated at USD 82.84 billion in 2023 and expected to reach USD 91.33 billion in 2024, at a CAGR 10.54% to reach USD 167.07 billion by 2030.

Automotive advertising focuses on marketing strategies to create consumer interest and influence purchasing decisions within a diverse demographic of potential auto buyers. Surging adoption to generate awareness about particular models and emphasize brand awareness and the rising number of automotive advertising agencies across the globe are driving market growth. Moreover, promising social media influence and digital marketing for automotive advertising propel market expansion. Huge costs for innovative and attractive advertisements, seasonal drops in sales, and high competition among automotive advertisers are restricting market growth. Creative marketing campaigns for the automotive industry have a significant growth potential. Incorporating advanced AI tools for an automotive marketing strategy is also expected to create growth opportunities in the automotive advertising market.

KEY MARKET STATISTICS
Base Year [2023] USD 82.84 billion
Estimated Year [2024] USD 91.33 billion
Forecast Year [2030] USD 167.07 billion
CAGR (%) 10.54%

Type: Wider demand for location-based advertising for improving consumer engagement

Location-independent advertising, a globalized communication method, transcends geographical boundaries by utilizing mediums such as digital platforms, social media, TV, print media, and radio. Location-based advertising targets consumers as per their geographic location, utilizing GPS technology. While location-independent advertising ensures a broader reach, it may lack location-based advertising's personalized aspect. Ultimately, the choice depends on a brand's objective and target market, indicating the ever-changing conventions of modern automotive advertising. Brands choose strategies best suited to their goals for a successful marketing campaign.

Product: Growing popularity for online advertising due to their inherent interactive capabilities

Experiential marketing aims to engage consumers by inviting them to participate in direct and interactive brand experiences, such as VR-based test drives, showroom explorations, and pop-up shops. Automotive online advertising utilizes media such as search engine marketing, social media advertising, contextual advertising, and display advertisements. Automakers strategically use search engine ads to increase their online visibility. They utilize practices such as pay-per-click, where they bid for keywords such as 'SUV,' 'sedan,' or 'electric cars, ' driving website traffic and increasing brand awareness.

Social media advertising is an effective online channel in the auto industry by offering features to target viewers based on their geographical location, interests, and behaviors. Videos and over-the-top (OTT) ads allow automakers to create interactive and engaging content. OTT platforms provide data-driven opportunities to target viewers with car commercials based on their viewing habits. Website ads on car manufacturers or automotive websites are designed to retain visitors and convert them into buyers. These include display ads, pop-ups, and sidebar ads. Outdoor advertising proposes the opportunity to reach a broad spectrum of consumers through billboards, transit ads, and other public space advertisements. Billboards showcasing car models, striking imagery, or incentives, including price reductions or low financing, are a traditional yet effective marketing tool for automakers. Posters and signage in strategic locations, such as shopping malls, train stations, or airports, can effectively target car buyers. Pre-roll advertisements are promotional video messages that play before a user has selected content. Pre-roll ads are short, captivating videos before a viewer's online video content. They can be a useful tool to promote new car models and special offers. Trends pivot towards online and experiential marketing due to their interactive, demographic-specific appeal. In contrast, outdoor advertising remains steadfast due to technological enhancements.

Category: Significant adoption of non-contextual advertising for general brand awareness campaigns to reach a broader audience

Contextual advertising is an automated, targeted form that relies on user browsing behavior, proving an effective tool for engaging audiences in the auto sector. Non-contextual advertising does not depend on user behavior; directing identical advertisements to all users achieves a wider reach and raises overall brand awareness. Nonetheless, its non-personalized nature often hinders individual-level engagement. The choice between these strategies ultimately rests on each campaign's specific objectives. The automotive advertising sector has also seen significant collaborations between auto manufacturers and digital platforms.

End-User: Rising use of automotive advertising by OEMs to attract automotive manufacturers

Automotive Dealers liaise between manufacturers and customers, prioritizing advertising and highlighting novel models, dealership specials, and service offerings post-purchase. Chiefly, dealers require ads to lucidly portray vehicle attributes, pricing, and unique selling propositions. Original equipment manufacturers (OEMs), companies that manufacture automotive parts, emphasize advertising product quality, durability, and technological advancements. Their advertising preference is product specialty, advanced features, and safety standard compliance. Dealer ads cater to customers, highlighting benefits and economical pricing. In contrast, OEM ads project the robustness and ingeniousness of their products to entice other manufacturers.

Regional Insights

In the Americas, primarily the United States and Canada, the automotive advertising industry is shaped by consumer preference for personal mobility and a lifestyle centered around automotive convenience. The recent shift towards electric vehicles and eco-friendly alternatives, driven by government initiatives and increased consumer awareness about environmental conservation, is evident in the growth of patents related to green technology in automotive advertising. Moving towards EMEA, European countries display a diverse demand landscape with a high emphasis on sustainable mobility solutions and electric vehicles (EVs). The advertising industry in EMEA regions thus capitalizes on these trends to craft impactful campaigns. In the Middle Eastern and African markets, demand is predominantly influenced by persistent demand for luxury vehicles and growing infrastructure, leading to unique advertising strategies highlighting luxury and durability. In Asia-Pacific, demand for automotive advertising is upward due to burgeoning economies such as India, China, and Southeast Asia. The key driver of advertising demand is these markets' colossal production and sales numbers, along with shifting consumer preference towards electric and compact vehicles. The growth of digital advertising channels such as online video and social media platforms, particularly in populated cities, further intensifies this demand.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Automotive Advertising Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Automotive Advertising Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Automotive Advertising Market, highlighting leading vendors and their innovative profiles. These include Adpearance, Inc., Alioze France, Automotive Advertising Agency, Automotive Marketing Gurus, Boomachine K.K., BrandOnWheelz, CMB Automotive Marketing Limited, Cox Enterprises, Inc., Dealer Teamwork, Digital Throttle , LLC, enCOMPASS Advertising Agency, Facebook by Meta Platforms, Inc., FACT GmbH, Force Marketing, Foundation Direct, LLC, Google LLC by Alphabet Inc., Green Line Digital, Havas Holding Germany GmbH, Highervisibility, LLC, Ignite Group, Kammerer Druck & Medien GmbH & Co. KG, LEWIS, Microsoft Corporation, PureCars Technologies, LLC, SMARTSITES, a division of MELEN LLC, Social Media 55, Stream Companies, LLC, Visarc, Waterhouse Design Associates, We Are Nameless Limited, and Zimmerman Advertising by Omnicom Group Inc..

Market Segmentation & Coverage

This research report categorizes the Automotive Advertising Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Type
    • Location Independent Advertising
    • Location-Based Advertising
  • Product
    • Experiential Marketing
    • Online Advertising
      • Search Engine Ads
      • Social Media Ads
      • Video & OTT Ads
      • Website Ads
    • Outdoor Advertising
      • Billboards
      • Posters & Signage
    • Pre-Roll Advertisements
    • Television Advertising
  • Category
    • Contextual
    • Non-Contextual
  • End-User
    • Dealer
    • OEMs
  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Automotive Advertising Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Automotive Advertising Market?

3. What are the technology trends and regulatory frameworks in the Automotive Advertising Market?

4. What is the market share of the leading vendors in the Automotive Advertising Market?

5. Which modes and strategic moves are suitable for entering the Automotive Advertising Market?

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Surging adoption to generate awareness about particular model and emphasize brand awareness
      • 5.1.1.2. Rise in number of automotive advertising agency across the globe
      • 5.1.1.3. Promising social media influence and digital marketing for automotive advertising
    • 5.1.2. Restraints
      • 5.1.2.1. Requirement of huge cost for innovative and attractive advertisement
    • 5.1.3. Opportunities
      • 5.1.3.1. Potential marketing innovative campaigns for automotive industry
      • 5.1.3.2. Incorporation of advanced AI tools for automotive marketing strategy
    • 5.1.4. Challenges
      • 5.1.4.1. Seasonal drop in sales and high competition among automotive advertisers
  • 5.2. Market Segmentation Analysis
    • 5.2.1. Type: Wider demand for location-based advertising for improving consumer engagement
    • 5.2.2. Product: Growing popularity for online advertising due to their inherent interactive capabilities
    • 5.2.3. Category: Significant adoption of non-contextual advertising for general brand awareness campaigns to reach a broader audience
    • 5.2.4. End-User: Rising use of automotive advertising by OEMs to attract automotive manufacturers
  • 5.3. Market Disruption Analysis
  • 5.4. Porter's Five Forces Analysis
    • 5.4.1. Threat of New Entrants
    • 5.4.2. Threat of Substitutes
    • 5.4.3. Bargaining Power of Customers
    • 5.4.4. Bargaining Power of Suppliers
    • 5.4.5. Industry Rivalry
  • 5.5. Value Chain & Critical Path Analysis
  • 5.6. Pricing Analysis
  • 5.7. Technology Analysis
  • 5.8. Patent Analysis
  • 5.9. Trade Analysis
  • 5.10. Regulatory Framework Analysis

6. Automotive Advertising Market, by Type

  • 6.1. Introduction
  • 6.2. Location Independent Advertising
  • 6.3. Location-Based Advertising

7. Automotive Advertising Market, by Product

  • 7.1. Introduction
  • 7.2. Experiential Marketing
  • 7.3. Online Advertising
  • 7.4. Outdoor Advertising
  • 7.5. Pre-Roll Advertisements
  • 7.6. Television Advertising

8. Automotive Advertising Market, by Category

  • 8.1. Introduction
  • 8.2. Contextual
  • 8.3. Non-Contextual

9. Automotive Advertising Market, by End-User

  • 9.1. Introduction
  • 9.2. Dealer
  • 9.3. OEMs

10. Americas Automotive Advertising Market

  • 10.1. Introduction
  • 10.2. Argentina
  • 10.3. Brazil
  • 10.4. Canada
  • 10.5. Mexico
  • 10.6. United States

11. Asia-Pacific Automotive Advertising Market

  • 11.1. Introduction
  • 11.2. Australia
  • 11.3. China
  • 11.4. India
  • 11.5. Indonesia
  • 11.6. Japan
  • 11.7. Malaysia
  • 11.8. Philippines
  • 11.9. Singapore
  • 11.10. South Korea
  • 11.11. Taiwan
  • 11.12. Thailand
  • 11.13. Vietnam

12. Europe, Middle East & Africa Automotive Advertising Market

  • 12.1. Introduction
  • 12.2. Denmark
  • 12.3. Egypt
  • 12.4. Finland
  • 12.5. France
  • 12.6. Germany
  • 12.7. Israel
  • 12.8. Italy
  • 12.9. Netherlands
  • 12.10. Nigeria
  • 12.11. Norway
  • 12.12. Poland
  • 12.13. Qatar
  • 12.14. Russia
  • 12.15. Saudi Arabia
  • 12.16. South Africa
  • 12.17. Spain
  • 12.18. Sweden
  • 12.19. Switzerland
  • 12.20. Turkey
  • 12.21. United Arab Emirates
  • 12.22. United Kingdom

13. Competitive Landscape

  • 13.1. Market Share Analysis, 2023
  • 13.2. FPNV Positioning Matrix, 2023
  • 13.3. Competitive Scenario Analysis
    • 13.3.1. Subaru Selects Stream Companies as Preferred Advertising Program Partner
    • 13.3.2. Sky Media secures exclusive partnership with digital garage, Regit
    • 13.3.3. Green Line Automotive Becomes Approved Digital Advertising Partner For Volkswagen Of America
  • 13.4. Strategy Analysis & Recommendation

14. Competitive Portfolio

  • 14.1. Key Company Profiles
  • 14.2. Key Product Portfolio