ソーシャルメディア管理ソフトウェアの世界市場 2023-2027

ソーシャルメディア管理ソフトウェア市場は2022-2027年に346億2,747万米ドル、予測期間中のCAGRは24.28％で成長すると予測されます。

当レポートでは、ソーシャルメディア管理ソフトウェア市場の全体的な分析、市場規模・予測、動向、市場促進要因・促進要因、課題、約25のベンダーを網羅したベンダー分析などを掲載しています。

現在の市場シナリオ、最新動向と促進要因、市場環境全体に関する最新分析を提供しています。市場は、ソーシャルメディアにおける技術的進歩の増加が新たな機会を提供していること、ソーシャルメディアアカウントを効率的に管理するニーズの高まり、ソーシャルメディア上のユーザー数の増加によって牽引されています。

本調査では、ソーシャルメディア管理ソフトウェアにおけるアナリティクスの利用が、今後数年間のソーシャルメディア管理ソフトウェア市場の成長を促進する主要な理由の1つであると特定しています。また、ソーシャルメディア管理ソフトウェアでのAIの使用や、顧客の注目を集めるためにソーシャルメディア管理ソフトウェアの無料版を提供するベンダーも、市場の大きな需要につながるでしょう。

目次

第1章 エグゼクティブサマリー

• 市場概要

第2章 市場情勢

• 市場エコシステム

第3章 市場規模

• 市場の定義
• 市場セグメント分析
• 市場規模 2022
• 市場の見通し 2022-2027

第4章 市場規模実績

• ソーシャルメディア管理ソフトウェアの世界市場 2017-2021
• エンドユーザーセグメント分析 2017-2021
• 展開セグメント分析 2017-2021
• 地域別セグメント分析 2017-2021
• 国別セグメント分析 2017-2021

第5章 ファイブフォース分析

• ファイブフォースの要約
• 買い手の交渉力
• 供給企業の交渉力
• 新規参入業者の脅威
• 代替品の脅威
• 競争の脅威
• 市況

第6章 市場セグメンテーション：エンドユーザー別

• 市場セグメント
• 比較：エンドユーザー別
• 小売および消費財：市場規模と予測 2022-2027
• ヘルスケアとライフサイエンス：市場規模と予測 2022-2027
• ITと通信：市場規模と予測 2022-2027
• 政府および公共部門：市場規模と予測 2022-2027
• その他：市場規模と予測 2022-2027
• 市場機会：エンドユーザー別

第7章 市場セグメンテーション：展開別

• 市場セグメント
• 比較：展開別
• クラウドベース：市場規模と予測 2022-2027
• オンプレミス：市場規模と予測 2022-2027
• 市場機会：展開別

第8章 顧客情勢

• 顧客情勢の概要

第9章 地域別情勢

• 地域別セグメンテーション
• 地域別比較
• 北米：市場規模と予測 2022-2027
• 欧州：市場規模と予測 2022-2027
• アジア太平洋：市場規模と予測 2022-2027
• 中東・アフリカ：市場規模と予測 2022-2027
• 南米：市場規模と予測 2022-2027
• 米国：市場規模と予測 2022-2027
• 中国：市場規模と予測 2022-2027
• 英国：市場規模と予測 2022-2027
• 日本：市場規模と予測 2022-2027
• インド：市場規模と予測 2022-2027
• 市場機会：地域情勢別

第10章 促進要因、課題、および動向

• 市場促進要因
• 市場の課題
• 促進要因と課題の影響
• 市場動向

第11章 ベンダー情勢

• 概要
• ベンダー情勢
• 混乱の状況
• 業界のリスク

第12章 ベンダー分析

• 対象ベンダー
• ベンダーの市場ポジショニング
• Adobe Inc.
• Hootsuite Inc
• HubSpot Inc.
• International Business Machines Corp.
• Meltwater NV
• Onclusive Inc
• Oracle Corp.
• Platinum Equity Advisors LLC
• Qualtrics LLC
• Salesforce Inc.
• Sprinklr Inc.
• Sprout Social Inc.
• Talkwalker Sarl
• Vista Equity Partners Management LLC
• Zoho Corp. Pvt. Ltd.

第13章 付録

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by End-user
• Exhibits6: Executive Summary - Chart on Market Segmentation by Deployment
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Vendor Market Positioning
• Exhibits10: Parent market
• Exhibits11: Market Characteristics
• Exhibits12: Offerings of vendors included in the market definition
• Exhibits13: Market segments
• Exhibits14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibits15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibits16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibits17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibits18: Historic Market Size - Data Table on global social media management software market 2017 - 2021 ($ million)
• Exhibits19: Historic Market Size - End-User Segment 2017 - 2021 ($ million)
• Exhibits20: Historic Market Size - Deployment Segment 2017 - 2021 ($ million)
• Exhibits21: Historic Market Size - Geography Segment 2017 - 2021 ($ million)
• Exhibits22: Historic Market Size - Country Segment 2017 - 2021 ($ million)
• Exhibits23: Five forces analysis - Comparison between 2022 and 2027
• Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
• Exhibits25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
• Exhibits26: Threat of new entrants - Impact of key factors in 2022 and 2027
• Exhibits27: Threat of substitutes - Impact of key factors in 2022 and 2027
• Exhibits28: Threat of rivalry - Impact of key factors in 2022 and 2027
• Exhibits29: Chart on Market condition - Five forces 2022 and 2027
• Exhibits30: Chart on End-user - Market share 2022-2027 (%)
• Exhibits31: Data Table on End-user - Market share 2022-2027 (%)
• Exhibits32: Chart on Comparison by End-user
• Exhibits33: Data Table on Comparison by End-user
• Exhibits34: Chart on Retail and consumer goods - Market size and forecast 2022-2027 ($ million)
• Exhibits35: Data Table on Retail and consumer goods - Market size and forecast 2022-2027 ($ million)
• Exhibits36: Chart on Retail and consumer goods - Year-over-year growth 2022-2027 (%)
• Exhibits37: Data Table on Retail and consumer goods - Year-over-year growth 2022-2027 (%)
• Exhibits38: Chart on Healthcare and life sciences - Market size and forecast 2022-2027 ($ million)
• Exhibits39: Data Table on Healthcare and life sciences - Market size and forecast 2022-2027 ($ million)
• Exhibits40: Chart on Healthcare and life sciences - Year-over-year growth 2022-2027 (%)
• Exhibits41: Data Table on Healthcare and life sciences - Year-over-year growth 2022-2027 (%)
• Exhibits42: Chart on IT and telecom - Market size and forecast 2022-2027 ($ million)
• Exhibits43: Data Table on IT and telecom - Market size and forecast 2022-2027 ($ million)
• Exhibits44: Chart on IT and telecom - Year-over-year growth 2022-2027 (%)
• Exhibits45: Data Table on IT and telecom - Year-over-year growth 2022-2027 (%)
• Exhibits46: Chart on Government and public sector - Market size and forecast 2022-2027 ($ million)
• Exhibits47: Data Table on Government and public sector - Market size and forecast 2022-2027 ($ million)
• Exhibits48: Chart on Government and public sector - Year-over-year growth 2022-2027 (%)
• Exhibits49: Data Table on Government and public sector - Year-over-year growth 2022-2027 (%)
• Exhibits50: Chart on Others - Market size and forecast 2022-2027 ($ million)
• Exhibits51: Data Table on Others - Market size and forecast 2022-2027 ($ million)
• Exhibits52: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibits53: Data Table on Others - Year-over-year growth 2022-2027 (%)
• Exhibits54: Market opportunity by End-user ($ million)
• Exhibits55: Data Table on Market opportunity by End-user ($ million)
• Exhibits56: Chart on Deployment - Market share 2022-2027 (%)
• Exhibits57: Data Table on Deployment - Market share 2022-2027 (%)
• Exhibits58: Chart on Comparison by Deployment
• Exhibits59: Data Table on Comparison by Deployment
• Exhibits60: Chart on Cloud-based - Market size and forecast 2022-2027 ($ million)
• Exhibits61: Data Table on Cloud-based - Market size and forecast 2022-2027 ($ million)
• Exhibits62: Chart on Cloud-based - Year-over-year growth 2022-2027 (%)
• Exhibits63: Data Table on Cloud-based - Year-over-year growth 2022-2027 (%)
• Exhibits64: Chart on On-premise - Market size and forecast 2022-2027 ($ million)
• Exhibits65: Data Table on On-premise - Market size and forecast 2022-2027 ($ million)
• Exhibits66: Chart on On-premise - Year-over-year growth 2022-2027 (%)
• Exhibits67: Data Table on On-premise - Year-over-year growth 2022-2027 (%)
• Exhibits68: Market opportunity by Deployment ($ million)
• Exhibits69: Data Table on Market opportunity by Deployment ($ million)
• Exhibits70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits71: Chart on Market share By Geographical Landscape 2022-2027 (%)
• Exhibits72: Data Table on Market share By Geographical Landscape 2022-2027 (%)
• Exhibits73: Chart on Geographic comparison
• Exhibits74: Data Table on Geographic comparison
• Exhibits75: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibits76: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibits77: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibits78: Data Table on North America - Year-over-year growth 2022-2027 (%)
• Exhibits79: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibits80: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibits81: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibits82: Data Table on Europe - Year-over-year growth 2022-2027 (%)
• Exhibits83: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibits84: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibits85: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibits86: Data Table on APAC - Year-over-year growth 2022-2027 (%)
• Exhibits87: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibits88: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibits89: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibits90: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibits91: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibits92: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibits93: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibits94: Data Table on South America - Year-over-year growth 2022-2027 (%)
• Exhibits95: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibits96: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibits97: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibits98: Data Table on US - Year-over-year growth 2022-2027 (%)
• Exhibits99: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibits100: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibits101: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibits102: Data Table on China - Year-over-year growth 2022-2027 (%)
• Exhibits103: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibits104: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibits105: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibits106: Data Table on UK - Year-over-year growth 2022-2027 (%)
• Exhibits107: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibits108: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibits109: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibits110: Data Table on Japan - Year-over-year growth 2022-2027 (%)
• Exhibits111: Chart on India - Market size and forecast 2022-2027 ($ million)
• Exhibits112: Data Table on India - Market size and forecast 2022-2027 ($ million)
• Exhibits113: Chart on India - Year-over-year growth 2022-2027 (%)
• Exhibits114: Data Table on India - Year-over-year growth 2022-2027 (%)
• Exhibits115: Market opportunity By Geographical Landscape ($ million)
• Exhibits116: Data Tables on Market opportunity By Geographical Landscape ($ million)
• Exhibits117: Impact of drivers and challenges in 2022 and 2027
• Exhibits118: Overview on Criticality of inputs and Factors of differentiation
• Exhibits119: Overview on factors of disruption
• Exhibits120: Impact of key risks on business
• Exhibits121: Vendors covered
• Exhibits122: Matrix on vendor position and classification
• Exhibits123: Adobe Inc. - Overview
• Exhibits124: Adobe Inc. - Business segments
• Exhibits125: Adobe Inc. - Key offerings
• Exhibits126: Adobe Inc. - Segment focus
• Exhibits127: Hootsuite Inc - Overview
• Exhibits128: Hootsuite Inc - Product / Service
• Exhibits129: Hootsuite Inc - Key offerings
• Exhibits130: HubSpot Inc. - Overview
• Exhibits131: HubSpot Inc. - Product / Service
• Exhibits132: HubSpot Inc. - Key news
• Exhibits133: HubSpot Inc. - Key offerings
• Exhibits134: International Business Machines Corp. - Overview
• Exhibits135: International Business Machines Corp. - Business segments
• Exhibits136: International Business Machines Corp. - Key news
• Exhibits137: International Business Machines Corp. - Key offerings
• Exhibits138: International Business Machines Corp. - Segment focus
• Exhibits139: Meltwater NV - Overview
• Exhibits140: Meltwater NV - Product / Service
• Exhibits141: Meltwater NV - Key offerings
• Exhibits142: Onclusive Inc - Overview
• Exhibits143: Onclusive Inc - Product / Service
• Exhibits144: Onclusive Inc - Key offerings
• Exhibits145: Oracle Corp. - Overview
• Exhibits146: Oracle Corp. - Business segments
• Exhibits147: Oracle Corp. - Key news
• Exhibits148: Oracle Corp. - Key offerings
• Exhibits149: Oracle Corp. - Segment focus
• Exhibits150: Platinum Equity Advisors LLC - Overview
• Exhibits151: Platinum Equity Advisors LLC - Product / Service
• Exhibits152: Platinum Equity Advisors LLC - Key offerings
• Exhibits153: Qualtrics LLC - Overview
• Exhibits154: Qualtrics LLC - Product / Service
• Exhibits155: Qualtrics LLC - Key offerings
• Exhibits156: Salesforce Inc. - Overview
• Exhibits157: Salesforce Inc. - Product / Service
• Exhibits158: Salesforce Inc. - Key news
• Exhibits159: Salesforce Inc. - Key offerings
• Exhibits160: Sprinklr Inc. - Overview
• Exhibits161: Sprinklr Inc. - Product / Service
• Exhibits162: Sprinklr Inc. - Key news
• Exhibits163: Sprinklr Inc. - Key offerings
• Exhibits164: Sprout Social Inc. - Overview
• Exhibits165: Sprout Social Inc. - Product / Service
• Exhibits166: Sprout Social Inc. - Key offerings
• Exhibits167: Talkwalker Sarl - Overview
• Exhibits168: Talkwalker Sarl - Product / Service
• Exhibits169: Talkwalker Sarl - Key offerings
• Exhibits170: Vista Equity Partners Management LLC - Overview
• Exhibits171: Vista Equity Partners Management LLC - Product / Service
• Exhibits172: Vista Equity Partners Management LLC - Key news
• Exhibits173: Vista Equity Partners Management LLC - Key offerings
• Exhibits174: Zoho Corp. Pvt. Ltd. - Overview
• Exhibits175: Zoho Corp. Pvt. Ltd. - Product / Service
• Exhibits176: Zoho Corp. Pvt. Ltd. - Key offerings
• Exhibits177: Inclusions checklist
• Exhibits178: Exclusions checklist
• Exhibits179: Currency conversion rates for US$
• Exhibits180: Research methodology
• Exhibits181: Validation techniques employed for market sizing
• Exhibits182: Information sources
• Exhibits183: List of abbreviations

The social media management software market is forecasted to grow by USD 34,627.47 mn during 2022-2027, accelerating at a CAGR of 24.28% during the forecast period. The report on the social media management software market provides a holistic analysis, market size, and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by an increase in technological advancements in social media is providing new opportunities, a growing need to manage social media accounts efficiently., and an increasing number of users on social media.

Technavio's social media management software market is segmented as below:

By End-user

• Retail and consumer goods
• Healthcare and life sciences
• IT and telecom
• Government and public sector
• Others

By Deployment

• Cloud-based
• On-premise

By Geographical Landscape

• North America
• Europe
• APAC
• Middle East and Africa
• South America

This study identifies the use of analytics in social media management software as one of the prime reasons driving the social media management software market growth during the next few years. Also, the use of AI with social media management software and vendors offering free versions of social media management software to gain customer attention. will lead to sizable demand in the market.

The report on the social media management software market covers the following areas:

• Social media management software market sizing
• Social media management software market forecast
• Social media management software market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading social media management software market vendors that include Adobe Inc., Agorapulse SAS, eClincher Inc., Emplifi Inc, Hootsuite Inc, HubSpot Inc., International Business Machines Corp., Meltwater NV, NetBase Solutions Inc., Onclusive Inc, Oracle Corp., Platinum Equity Advisors LLC, Qualtrics LLC, Salesforce Inc., Sendible Ltd., Sprinklr Inc., Sprout Social Inc., Talkwalker Sarl, Vista Equity Partners Management LLC, and Zoho Corp. Pvt. Ltd. Also, the social media management software market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary - Chart on Market Overview
• Exhibit 02: Executive Summary - Data Table on Market Overview
• Exhibit 03: Executive Summary - Chart on Global Market Characteristics
• Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
• Exhibit 05: Executive Summary - Chart on Market Segmentation by End-user
• Exhibit 06: Executive Summary - Chart on Market Segmentation by Deployment
• Exhibit 07: Executive Summary - Chart on Incremental Growth
• Exhibit 08: Executive Summary - Data Table on Incremental Growth
• Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition
• 3.2 Market segment analysis
• Exhibit 13: Market segments
• 3.3 Market size 2022
• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global social media management software market 2017 - 2021
• Exhibit 18: Historic Market Size - Data Table on global social media management software market 2017 - 2021 ($ million)
• 4.2 End-User Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size - End-User Segment 2017 - 2021 ($ million)
• 4.3 Deployment Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size - Deployment Segment 2017 - 2021 ($ million)
• 4.4 Geography Segment Analysis 2017 - 2021
• Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ million)
• 4.5 Country Segment Analysis 2017 - 2021
• Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
• 5.2 Bargaining power of buyers
• Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
• 5.3 Bargaining power of suppliers
• Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
• 5.4 Threat of new entrants
• Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
• 5.5 Threat of substitutes
• Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by End-user

• 6.1 Market segments
• Exhibit 30: Chart on End-user - Market share 2022-2027 (%)
• Exhibit 31: Data Table on End-user - Market share 2022-2027 (%)
• 6.2 Comparison by End-user
• Exhibit 32: Chart on Comparison by End-user
• Exhibit 33: Data Table on Comparison by End-user
• 6.3 Retail and consumer goods - Market size and forecast 2022-2027
• Exhibit 34: Chart on Retail and consumer goods - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Retail and consumer goods - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Retail and consumer goods - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Retail and consumer goods - Year-over-year growth 2022-2027 (%)
• 6.4 Healthcare and life sciences - Market size and forecast 2022-2027
• Exhibit 38: Chart on Healthcare and life sciences - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Healthcare and life sciences - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Healthcare and life sciences - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Healthcare and life sciences - Year-over-year growth 2022-2027 (%)
• 6.5 IT and telecom - Market size and forecast 2022-2027
• Exhibit 42: Chart on IT and telecom - Market size and forecast 2022-2027 ($ million)
• Exhibit 43: Data Table on IT and telecom - Market size and forecast 2022-2027 ($ million)
• Exhibit 44: Chart on IT and telecom - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on IT and telecom - Year-over-year growth 2022-2027 (%)
• 6.6 Government and public sector - Market size and forecast 2022-2027
• Exhibit 46: Chart on Government and public sector - Market size and forecast 2022-2027 ($ million)
• Exhibit 47: Data Table on Government and public sector - Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Chart on Government and public sector - Year-over-year growth 2022-2027 (%)
• Exhibit 49: Data Table on Government and public sector - Year-over-year growth 2022-2027 (%)
• 6.7 Others - Market size and forecast 2022-2027
• Exhibit 50: Chart on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 51: Data Table on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 53: Data Table on Others - Year-over-year growth 2022-2027 (%)
• 6.8 Market opportunity by End-user
• Exhibit 54: Market opportunity by End-user ($ million)
• Exhibit 55: Data Table on Market opportunity by End-user ($ million)

7 Market Segmentation by Deployment

• 7.1 Market segments
• Exhibit 56: Chart on Deployment - Market share 2022-2027 (%)
• Exhibit 57: Data Table on Deployment - Market share 2022-2027 (%)
• 7.2 Comparison by Deployment
• Exhibit 58: Chart on Comparison by Deployment
• Exhibit 59: Data Table on Comparison by Deployment
• 7.3 Cloud-based - Market size and forecast 2022-2027
• Exhibit 60: Chart on Cloud-based - Market size and forecast 2022-2027 ($ million)
• Exhibit 61: Data Table on Cloud-based - Market size and forecast 2022-2027 ($ million)
• Exhibit 62: Chart on Cloud-based - Year-over-year growth 2022-2027 (%)
• Exhibit 63: Data Table on Cloud-based - Year-over-year growth 2022-2027 (%)
• 7.4 On-premise - Market size and forecast 2022-2027
• Exhibit 64: Chart on On-premise - Market size and forecast 2022-2027 ($ million)
• Exhibit 65: Data Table on On-premise - Market size and forecast 2022-2027 ($ million)
• Exhibit 66: Chart on On-premise - Year-over-year growth 2022-2027 (%)
• Exhibit 67: Data Table on On-premise - Year-over-year growth 2022-2027 (%)
• 7.5 Market opportunity by Deployment
• Exhibit 68: Market opportunity by Deployment ($ million)
• Exhibit 69: Data Table on Market opportunity by Deployment ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview
• Exhibit 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
• Exhibit 71: Chart on Market share By Geographical Landscape 2022-2027 (%)
• Exhibit 72: Data Table on Market share By Geographical Landscape 2022-2027 (%)
• 9.2 Geographic comparison
• Exhibit 73: Chart on Geographic comparison
• Exhibit 74: Data Table on Geographic comparison
• 9.3 North America - Market size and forecast 2022-2027
• Exhibit 75: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 76: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 77: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on North America - Year-over-year growth 2022-2027 (%)
• 9.4 Europe - Market size and forecast 2022-2027
• Exhibit 79: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 80: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 81: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on Europe - Year-over-year growth 2022-2027 (%)
• 9.5 APAC - Market size and forecast 2022-2027
• Exhibit 83: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 84: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 85: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on APAC - Year-over-year growth 2022-2027 (%)
• 9.6 Middle East and Africa - Market size and forecast 2022-2027
• Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• 9.7 South America - Market size and forecast 2022-2027
• Exhibit 91: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 92: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 93: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on South America - Year-over-year growth 2022-2027 (%)
• 9.8 US - Market size and forecast 2022-2027
• Exhibit 95: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 96: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 97: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on US - Year-over-year growth 2022-2027 (%)
• 9.9 China - Market size and forecast 2022-2027
• Exhibit 99: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 100: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 101: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on China - Year-over-year growth 2022-2027 (%)
• 9.10 UK - Market size and forecast 2022-2027
• Exhibit 103: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 104: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 105: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 106: Data Table on UK - Year-over-year growth 2022-2027 (%)
• 9.11 Japan - Market size and forecast 2022-2027
• Exhibit 107: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 108: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 109: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 110: Data Table on Japan - Year-over-year growth 2022-2027 (%)
• 9.12 India - Market size and forecast 2022-2027
• Exhibit 111: Chart on India - Market size and forecast 2022-2027 ($ million)
• Exhibit 112: Data Table on India - Market size and forecast 2022-2027 ($ million)
• Exhibit 113: Chart on India - Year-over-year growth 2022-2027 (%)
• Exhibit 114: Data Table on India - Year-over-year growth 2022-2027 (%)
• 9.13 Market opportunity By Geographical Landscape
• Exhibit 115: Market opportunity By Geographical Landscape ($ million)
• Exhibit 116: Data Tables on Market opportunity By Geographical Landscape ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• Exhibit 117: Impact of drivers and challenges in 2022 and 2027
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• Exhibit 118: Overview on Criticality of inputs and Factors of differentiation
• 11.3 Landscape disruption
• Exhibit 119: Overview on factors of disruption
• 11.4 Industry risks
• Exhibit 120: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 121: Vendors covered
• 12.2 Market positioning of vendors
• Exhibit 122: Matrix on vendor position and classification
• 12.3 Adobe Inc.
• Exhibit 123: Adobe Inc. - Overview
• Exhibit 124: Adobe Inc. - Business segments
• Exhibit 125: Adobe Inc. - Key offerings
• Exhibit 126: Adobe Inc. - Segment focus
• 12.4 Hootsuite Inc
• Exhibit 127: Hootsuite Inc - Overview
• Exhibit 128: Hootsuite Inc - Product / Service
• Exhibit 129: Hootsuite Inc - Key offerings
• 12.5 HubSpot Inc.
• Exhibit 130: HubSpot Inc. - Overview
• Exhibit 131: HubSpot Inc. - Product / Service
• Exhibit 132: HubSpot Inc. - Key news
• Exhibit 133: HubSpot Inc. - Key offerings
• 12.6 International Business Machines Corp.
• Exhibit 134: International Business Machines Corp. - Overview
• Exhibit 135: International Business Machines Corp. - Business segments
• Exhibit 136: International Business Machines Corp. - Key news
• Exhibit 137: International Business Machines Corp. - Key offerings
• Exhibit 138: International Business Machines Corp. - Segment focus
• 12.7 Meltwater NV
• Exhibit 139: Meltwater NV - Overview
• Exhibit 140: Meltwater NV - Product / Service
• Exhibit 141: Meltwater NV - Key offerings
• 12.8 Onclusive Inc
• Exhibit 142: Onclusive Inc - Overview
• Exhibit 143: Onclusive Inc - Product / Service
• Exhibit 144: Onclusive Inc - Key offerings
• 12.9 Oracle Corp.
• Exhibit 145: Oracle Corp. - Overview
• Exhibit 146: Oracle Corp. - Business segments
• Exhibit 147: Oracle Corp. - Key news
• Exhibit 148: Oracle Corp. - Key offerings
• Exhibit 149: Oracle Corp. - Segment focus
• 12.10 Platinum Equity Advisors LLC
• Exhibit 150: Platinum Equity Advisors LLC - Overview
• Exhibit 151: Platinum Equity Advisors LLC - Product / Service
• Exhibit 152: Platinum Equity Advisors LLC - Key offerings
• 12.11 Qualtrics LLC
• Exhibit 153: Qualtrics LLC - Overview
• Exhibit 154: Qualtrics LLC - Product / Service
• Exhibit 155: Qualtrics LLC - Key offerings
• 12.12 Salesforce Inc.
• Exhibit 156: Salesforce Inc. - Overview
• Exhibit 157: Salesforce Inc. - Product / Service
• Exhibit 158: Salesforce Inc. - Key news
• Exhibit 159: Salesforce Inc. - Key offerings
• 12.13 Sprinklr Inc.
• Exhibit 160: Sprinklr Inc. - Overview
• Exhibit 161: Sprinklr Inc. - Product / Service
• Exhibit 162: Sprinklr Inc. - Key news
• Exhibit 163: Sprinklr Inc. - Key offerings
• 12.14 Sprout Social Inc.
• Exhibit 164: Sprout Social Inc. - Overview
• Exhibit 165: Sprout Social Inc. - Product / Service
• Exhibit 166: Sprout Social Inc. - Key offerings
• 12.15 Talkwalker Sarl
• Exhibit 167: Talkwalker Sarl - Overview
• Exhibit 168: Talkwalker Sarl - Product / Service
• Exhibit 169: Talkwalker Sarl - Key offerings
• 12.16 Vista Equity Partners Management LLC
• Exhibit 170: Vista Equity Partners Management LLC - Overview
• Exhibit 171: Vista Equity Partners Management LLC - Product / Service
• Exhibit 172: Vista Equity Partners Management LLC - Key news
• Exhibit 173: Vista Equity Partners Management LLC - Key offerings
• 12.17 Zoho Corp. Pvt. Ltd.
• Exhibit 174: Zoho Corp. Pvt. Ltd. - Overview
• Exhibit 175: Zoho Corp. Pvt. Ltd. - Product / Service
• Exhibit 176: Zoho Corp. Pvt. Ltd. - Key offerings

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• Exhibit 177: Inclusions checklist
• Exhibit 178: Exclusions checklist
• 13.3 Currency conversion rates for US$
• Exhibit 179: Currency conversion rates for US$
• 13.4 Research methodology
• Exhibit 180: Research methodology
• Exhibit 181: Validation techniques employed for market sizing
• Exhibit 182: Information sources
• 13.5 List of abbreviations
• Exhibit 183: List of abbreviations