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ソーシャルメディア管理ソフトウェアの世界市場:2019年~2023年

Global Social Media Management Software Market 2019-2023

出版日: | 発行: TechNavio (Infiniti Research Ltd.) | ページ情報: 英文 104 Pages | 納期: 即納可能 即納可能とは

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=106.56円
ソーシャルメディア管理ソフトウェアの世界市場:2019年~2023年
出版日: 2019年03月27日
発行: TechNavio (Infiniti Research Ltd.)
ページ情報: 英文 104 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 目次
概要

ソーシャルメディアアカウントを効率的に管理するニーズの高まりは、今後数年間で市場成長の引き金となると予想される重要な要因の1つとなっています。ソーシャルメディア管理ソフトウェアを使用すると、様々なソーシャルメディアアカウントから送信されたメッセージを1つのダッシュボードに集約できます。企業は、複数のソーシャルメディアアカウントを効果的に管理するためにこのソフトウェアを使用しています。ソーシャルメディア管理ソフトウェアを使用することにより、ソーシャルメディアハンドラーは、同じ場所での投稿の共有およびスケジューリングを含む複数のアクションを実行し、予測期間中に需要を促進します。 Technavioのアナリストは、世界のソーシャルメディア管理ソフトウェア市場が2023年までに14%近くのCAGRで成長すると予測しています。

当レポートでは、世界のソーシャルメディア管理ソフトウェア市場について調査分析し、市場規模と成長率、市場動向、市場促進要因・課題、市場機会について検証するほか、主要ベンダーなどについて、体系的な情報を提供しています。

目次

第1章 エグゼクティブサマリー

第2章 レポートの範囲

  • イントロダクション1
  • イントロダクション2
  • 米ドルの通貨換算レート

第3章 市場状況

  • 市場のエコシステム
  • 市場の特徴
  • 市場セグメンテーション分析

第4章 市場規模

  • 市場の定義
  • 市場規模(2018年)
  • 市場規模および予測(2018年~2023年)

第5章 ファイブフォース分析

  • バイヤーの交渉力
  • サプライヤーの交渉力
  • 新規参入の脅威
  • 代替品の脅威
  • 競争相手の脅威
  • 市況

第6章 市場セグメンテーション:展開別

  • 市場セグメンテーション:展開別
  • 展開別比較:市場規模および予測(2018年~2023年)
  • クラウドベース
  • オンプレミス
  • 市場機会:展開別

第7章 顧客情勢

第8章 地域情勢

  • 地域別セグメンテーション
  • 地域別比較:市場規模および予測(2018年~2023年)
  • 北米
  • 欧州
  • アジア太平洋地域
  • 南米
  • 中東・アフリカ地域
  • 主要国
  • 市場機会

第9章 意思決定の枠組み

第10章 成長要因と課題

  • 市場成長要因
  • 市場の課題

第11章 市場動向

第12章 ベンダー情勢

  • 概要
  • 創造的破壊の状況
  • 競合シナリオ

第13章 ベンダー分析

  • 対象ベンダー
  • ベンダー分類
  • ベンダーの市場ポジショニング
  • AgoraPulse
  • Buffer
  • Hootsuite Inc.
  • Sprout Social, Inc.
  • Twitter, Inc. (TweetDeck)

第14章 付録

  • 調査方法
  • 略語のリスト

第15章 TECHNAVIOについて

図表
  • Exhibit 01: Global information technology (IT) software market
  • Exhibit 02: Segments of global information technology (IT) software market
  • Exhibit 03: Market characteristics
  • Exhibit 04: Market segments
  • Exhibit 05: Market definition - Inclusions and exclusions checklist
  • Exhibit 06: Market size 2018
  • Exhibit 07: Global market: Size and forecast 2018-2023 ($ millions)
  • Exhibit 08: Global market: Year-over-year growth 2019-2023 (%)
  • Exhibit 09: Five forces analysis 2018
  • Exhibit 10: Five forces analysis 2023
  • Exhibit 11: Bargaining power of buyers
  • Exhibit 12: Bargaining power of suppliers
  • Exhibit 13: Threat of new entrants
  • Exhibit 14: Threat of substitutes
  • Exhibit 15: Threat of rivalry
  • Exhibit 16: Market condition - Five forces 2018
  • Exhibit 17: Deployment - Market share 2018-2023 (%)
  • Exhibit 18: Comparison by deployment
  • Exhibit 19: Cloud-based - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 20: Cloud-based - Year-over-year growth 2019-2023 (%)
  • Exhibit 21: On-premises - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 22: On-premises - Year-over-year growth 2019-2023 (%)
  • Exhibit 23: Market opportunity by deployment
  • Exhibit 24: Customer landscape
  • Exhibit 25: Market share by geography 2018-2023 (%)
  • Exhibit 26: Geographic comparison
  • Exhibit 27: North America - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 28: North America - Year-over-year growth 2019-2023 (%)
  • Exhibit 29: Europe - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 30: Europe - Year-over-year growth 2019-2023 (%)
  • Exhibit 31: APAC - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 32: APAC - Year-over-year growth 2019-2023 (%)
  • Exhibit 33: South America - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 34: South America - Year-over-year growth 2019-2023 (%)
  • Exhibit 35: MEA - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 36: MEA - Year-over-year growth 2019-2023 (%)
  • Exhibit 37: Key leading countries
  • Exhibit 38: Market opportunity
  • Exhibit 39: Cumulative growth for social media users 2018-2023 (%)
  • Exhibit 40: Impact of drivers and challenges
  • Exhibit 41: Vendor landscape
  • Exhibit 42: Landscape disruption
  • Exhibit 43: Vendors covered
  • Exhibit 44: Vendor classification
  • Exhibit 45: Market positioning of vendors
  • Exhibit 46: AgoraPulse - Vendor overview
  • Exhibit 47: AgoraPulse - Key offerings
  • Exhibit 48: Buffer - Vendor overview
  • Exhibit 49: Buffer - Product segments
  • Exhibit 50: Buffer - Organizational developments
  • Exhibit 51: Buffer - Key offerings
  • Exhibit 52: Hootsuite Inc. - Vendor overview
  • Exhibit 53: Hootsuite Inc. - Key offerings
  • Exhibit 54: Sprout Social, Inc. - Vendor overview
  • Exhibit 55: Sprout Social, Inc. - Product segments
  • Exhibit 56: Sprout Social, Inc. - Key offerings
  • Exhibit 57: Twitter, Inc. (TweetDeck) - Vendor overview
  • Exhibit 58: Twitter, Inc. (TweetDeck) - Business segments
  • Exhibit 59: Twitter, Inc. (TweetDeck) - Geographic focus
  • Exhibit 60: Twitter, Inc. (TweetDeck) - Segment focus
  • Exhibit 61: Twitter, Inc. (TweetDeck) - Key offerings
  • Exhibit 62: Validation techniques employed for market sizing
目次
Product Code: IRTNTR31030

About this market

The growing need for managing social media accounts efficiently is one of the key factors expected to trigger market growth in the forthcoming years. Social media management software helps enterprises in aggregating messages sent from different social media accounts in one dashboard. Enterprises are using this software for effectively managing their multiple social media accounts. The use of social media management software allows the social media handlers for performing multiple actions including sharing and scheduling of posts in the same spot, thus, driving the demand during the forecast period. Technavio's analysts have predicted that the social media management software market will register a CAGR of nearly 14% by 2023.

Market Overview

An increasing number of users on social media

One of the growth drivers of the global social media management software market is the increasing number of users on social media. With the increasing use of social media among consumers, the demand for social media management software is also expected to increase during the forecast period.

Need to continuously upgrade social media management software

One of the challenges in the growth of the global social media management software market is the need to continuously upgrade social media management software. SEMs using on-premises social media management software and having budget constraints will not be able to use the software due to the need for continuous upgrades, which may affect market growth.

For the detailed list of factors that will drive and challenge the growth of the social media management software market during 2019-2023, view our report.

Competitive Landscape

The market appears to be moderately fragmented and with the presence of several market players. Many vendors are offering social media management software solutions integrated with analytics solutions to help enterprises to understand their follower's trends. This market research report will help clients identify new growth opportunities and design unique growth strategies by providing a comprehensive analysis of the market's competitive landscape and offering information on the products offered by companies.

TABLE OF CONTENTS

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

  • 2.1 Preface
  • 2.2 Preface
  • 2.3 Currency conversion rates for US$

PART 03: MARKET LANDSCAPE

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

PART 04: MARKET SIZING

  • Market definition
  • Market sizing 2018
  • Market size and forecast 2018-2023

PART 05: FIVE FORCES ANALYSIS

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

PART 06: MARKET SEGMENTATION BY DEPLOYMENT

  • Market segmentation by deployment
  • Comparison by deployment
  • Cloud-based - Market size and forecast 2018-2023
  • On-premises - Market size and forecast 2018-2023
  • Market opportunity by deployment

PART 07: CUSTOMER LANDSCAPE

PART 08: GEOGRAPHIC LANDSCAPE

  • Geographic segmentation
  • Geographic comparison
  • North America - Market size and forecast 2018-2023
  • Europe - Market size and forecast 2018-2023
  • APAC - Market size and forecast 2018-2023
  • South America - Market size and forecast 2018-2023
  • MEA - Market size and forecast 2018-2023
  • Key leading countries
  • Market opportunity

PART 09: DECISION FRAMEWORK

PART 10: DRIVERS AND CHALLENGES

  • Market drivers
  • Market challenges

PART 11: MARKET TRENDS

PART 12: VENDOR LANDSCAPE

  • Overview
  • Landscape disruption
  • Competitive scenario

PART 13: VENDOR ANALYSIS

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • AgoraPulse
  • Buffer
  • Hootsuite Inc.
  • Sprout Social, Inc.
  • Twitter, Inc. (TweetDeck)

PART 14: APPENDIX

  • Research methodology
  • List of abbreviations

PART 15: EXPLORE TECHNAVIO

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