Global Pet Food Market 2018-2022
|発行||TechNavio (Infiniti Research Ltd.)||商品コード||274781|
|出版日||ページ情報||英文 138 Pages
世界のペットフード市場は、2022年までの間、6%を超えるCAGR (複合年間成長率) で拡大することが予測されています。
Increasing demand for pet food with savory ingredients and smaller portions to gain traction in the market. Currently, many large and small players operating in the global pet food market are focusing on expanding their lines of pet food with new flavors and fresh ingredients. Currently, the adoption of small dog breeds is increasing at a high rate. This is because, a greater number of older pet owners often choose pets that are easier to care for and handle. Technavio' s analysts have predicted that the pet food market will register a CAGR of more than 6% by 2022.
Currently, many players have started focusing on conducting integrated marketing communication using newspapers, magazines, and social media platforms such as YouTube and Facebook to increase the popularity of their pet food offerings.
The recall of products by players due to various issues hampers growth of the market. Product recalls can result in the loss of a company's reputation, consumer's trust and loyalty, and cause a financial burden to the company.
For the detailed list of factors that will drive and challenge the growth of the pet food market during the 2019-2023, view our report.
The market appears to be fragmented and with the presence of several companies including Mars and Nestle the competitive environment is quite intense. Factors such as the increasing demand for pet food with savory ingredients and smaller portions and the marketing campaigns and packaging innovation, will provide considerable growth opportunities to pet food manufactures. Blue Buffalo, Colgate-Palmolive Company, Mars, Nestle, Spectrum Brands, and The J.M. Smucker Company are some of the major companies covered in this report.