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市場調査レポート
商品コード
1801235
ビタミン成分の市場規模、シェア、動向、予測:タイプ別、形態別、由来別、用途別、地域別、2025年~2033年Vitamin Ingredients Market Size, Share, Trends and Forecast by Type, Form, Source, Application, and Region, 2025-2033 |
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ビタミン成分の市場規模、シェア、動向、予測:タイプ別、形態別、由来別、用途別、地域別、2025年~2033年 |
出版日: 2025年08月01日
発行: IMARC
ページ情報: 英文 137 Pages
納期: 2~3営業日
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ビタミン成分の世界市場規模は2024年に46億5,000万米ドルとなりました。今後、IMARC Groupは、同市場が2033年までに71億4,000万米ドルに達し、2025年から2033年にかけて4.64%のCAGRを示すと予測しています。現在、アジア太平洋地域が市場を独占しており、2024年の市場シェアは39.8%です。同地域の優位性は、人口基盤の拡大、健康意識の高まり、可処分所得の増加、栄養補助食品需要の高まりによるものです。中間層の人口動態が拡大し、消費者の予防ヘルスケアへの関心が高まっていることも、同地域の市場地位の向上に寄与しています。
栄養と予防ヘルスケアの重要性に対する意識の高まりが、ビタミン成分の需要を喚起しています。免疫力の強化、エネルギーレベルの促進、慢性疾患の予防におけるビタミンの重要性が徐々に認識されるようになり、サプリメントの使用量が増加しています。さらに、ビタミン不足は世界の多くの地域で重大な健康問題であり続けています。栄養不良に対処するための政府および民間セクターの取り組みにより、食糧援助イニシアティブ、強化アイテム、サプリメントへのビタミンの取り込みが強化されており、ビタミン成分のニーズが高まっています。これとは別に、マイクロカプセル化、リポソーム送達、ナノエマルジョンなどのビタミン製剤技術の向上により、ビタミンの安定性、吸収性、風味が向上しています。こうした進歩は、消費者にとってサプリメントの有効性と魅力を高め、より幅広い人々や様々な用途への採用を促進しています。
米国は市場の重要な部分を占めており、子供にやさしく、摂取しやすいサプリメントに対する需要の高まりに後押しされています。親たちは、栄養と利便性が融合したアイテム、おいしいフレーバー、透明な成分表を探し求めています。この動向は、幼児期の健康、免疫機能、全体的なバランスのとれた成長を重視する傾向が強まっていることを示しています。2024年、リブグッドは、脳、免疫、骨の発達をサポートする20mgのビタミンC、亜鉛、その他の必須栄養素を含むオーガニック認定の子供用マルチビタミングミを発売しました。柑橘類風味のビーガングミは、砂糖の添加を最小限に抑え、簡単に摂取できるように設計されています。このほか、日本では小売とeコマースの環境が進んでいるため、ビタミン製品が容易に入手できます。eコマースサイトや健康志向の小売業者は多くの選択肢を提供し、消費者の目に触れる機会を増やし、購入頻度を高めています。
加齢に伴う栄養サポートへの需要の高まり
世界的に高齢者人口が急速に増加していることは、ビタミン成分市場の成長を促進する大きな要因です。世界保健機関(WHO)の推計によると、2050年までに世界の60歳以上の人口は21億人に達し、2020年に記録された10億人から倍増します。高齢者人口の増加に伴い、骨の健康、認知能力、免疫サポートなど、加齢に関連する健康問題に焦点を当てた特定の栄養ソリューションに対する需要が増加しています。高齢者は、代謝、吸収、食事パターンが変化するため、ビタミン欠乏のリスクが高くなることが多いです。このような人口動態の変化により、生産者は高齢者特有の要求に対応した特定のビタミン製品を開発し、健康的な加齢と生活の質の向上を促進しようとしています。その結果、高齢者人口の増加が、長寿と健康を促進するビタミン成分の需要を喚起しています。
製品処方の革新
消費者が自分の価値観やライフスタイルに合ったホリスティックな健康法を求めるようになったため、製品処方の革新が進んでおり、ビタミン成分市場の見通しは良好です。現代の消費者は、徹底的に研究された多機能栄養素によって様々な健康上の利点を提供するサプリメントを求めており、できれば天然、有機、植物由来のものが望ましいです。クリーンラベル、ビーガン、アレルゲンフリーの製品に対する需要の高まりは、生産者に多様な年齢層や食生活の選択肢を惹きつける革新的な処方を生み出すよう促しています。例えば、2025年、ニューチャプター社は、発酵ビタミンB群、ビタミンC、ビタミンK、スーパーフードなど22種類の重要な栄養素を含む初の液体マルチビタミンを発売しました。家族全員(2歳以上)のために作られたこの製品は、心臓、脳、骨、免疫の健康を促進します。この製品は、菜食主義者、非遺伝子組み換え、オーガニック認定を受けており、開放性と清潔さに対する消費者の要求を満たしています。こうした技術革新は、変化する消費者ニーズに対応し、市場の成長を強化する上で極めて重要です。
デリバリー形態の進歩
消費者がより便利で楽しく、効果的なサプリメント摂取方法を求める中、各ブランドは従来の錠剤やカプセルにとどまらず、ソフトチューや強化スナックといった選択肢を提供するまでに拡大しています。こうした技術革新は、ユーザー体験を向上させるだけでなく、特に子供や高齢者、嚥下障害のある人々の栄養吸収と服用を促進します。認知度の高い魅力的なフォーマットでビタミンを提供することで、企業は利用者を広げ、様々な嗜好に対応しています。このように利用しやすいデリバリーシステムを重視することで、競合情勢における製品の差別化を高めると同時に、消費者との交流や長期的なブランドロイヤルティを高めています。2024年、Kappa Bioscience社はバルセロナで開催されたVitafoods Europeで、7つの新しいK2VITALビタミンK2 MK-7ホワイトラベル製品を発売しました。ConCordix社、Milsing社、Nutrinovate社などのパートナーと共に開発されたこれらの新製品は、革新的なデリバリーフォーマットを用いて、骨と心臓の健康をターゲットにしたコンセプトです。製品には、多様な消費者ニーズに対応したソフトチュー、チョコバー、ジェル、フィルムストリップなどがありました。
The global vitamin ingredients market size was valued at USD 4.65 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 7.14 Billion by 2033, exhibiting a CAGR of 4.64% from 2025-2033. Asia Pacific currently dominates the market, holding a market share of 39.8% in 2024. The dominance of the region is because of its growing population base, higher health consciousness, increasing disposable income, and rising demand for nutritional supplements. Expanding middle-class demographics and greater consumer focus on preventive healthcare also contributes to the region's strong market position.
The rising awareness about the significance of nutrition and preventive healthcare is catalyzing the demand for vitamin components. Individuals are progressively acknowledging the importance of vitamins in enhancing immunity, promoting energy levels, and averting chronic diseases, which is leading to higher supplement usage. Furthermore, vitamin shortages continue to be a significant health issue in numerous regions globally. Government and private sector efforts to address malnutrition are enhancing the incorporation of vitamins in food assistance initiatives, fortified items, and supplements, thus increasing the need for vitamin ingredients. Apart from this, improvements in vitamin formulation technologies, including microencapsulation, liposomal delivery, and nanoemulsion, are enhancing the stability, absorption, and flavor of vitamins. These advancements enhance the effectiveness and attractiveness of supplements to consumers, facilitating their adoption among a broader audience and various uses.
The United States represents a vital part of the market, propelled by the growing demand for supplements that are both child-friendly and easy to consume. Parents are looking for items that merge nutrition with convenience, tasty flavors, and transparent ingredient lists. This trend indicates an increasing emphasis on health during early life, immune function, and overall balanced growth. In 2024, LiveGood launched certified organic children's multivitamin gummies containing 20mg of Vitamin C, zinc, and other essential nutrients to support brain, immune, and bone development. The citrus-flavored, vegan gummies were designed for easy consumption with minimal added sugar. Besides this, the advanced retail and e-commerce environment in the country ensures that vitamin products are readily available. E-commerce sites and health-centric retailers provide numerous choices, enhancing consumer exposure and purchase frequency.
Growing Demand for Age-Related Nutritional Support
The swiftly increasing elderly population worldwide is a major factor propelling the vitamin ingredients market growth. The World Health Organization (WHO) estimated that by 2050, the worldwide population of people aged 60 and above will reach 2.1 billion, which is double the 1 billion recorded in 2020. With the increase in the population of older adults, there is a rise in the demand for specific nutritional solutions that focus on health issues related to aging, including bone health, cognitive abilities, and immune support. Elderly people frequently encounter higher risks of vitamin deficiencies because of alterations in metabolism, absorption, and eating patterns. This demographic change encourages producers to create specific vitamin products designed for the distinct requirements of seniors, fostering healthy aging and enhanced quality of life. As a result, the increasing elderly population is catalyzing the demand for vitamin ingredients that promote longevity and health.
Innovation in Product Formulation
Ongoing innovation in product formulation is offering a favorable vitamin ingredients market outlook, as consumers progressively seek holistic health solutions that match their values and lifestyle. Modern consumers seek supplements that offer various health advantages via thoroughly studied, multifunctional nutrients, preferably derived from natural, organic, and plant-based sources. The increasing demand for clean-label, vegan, and allergen-free items is encouraging producers to create innovative formulations that attract diverse age groups and dietary choices. For example, in 2025, New Chapter introduced its initial liquid multivitamin containing 22 vital nutrients, such as fermented B vitamins, Vitamin C, Vitamin K, and superfoods. Created for all family members (ages 2+), it promotes heart, brain, bone, and immune wellness. The product fulfills consumer demands for openness and cleanliness, being vegan, non-GMO, and certified organic. These innovations are crucial for addressing changing consumer needs and strengthening the market growth.
Advancements in Delivery Formats
With consumers looking for more convenient, enjoyable, and effective methods to ingest supplements, brands are expanding beyond traditional pills and capsules to provide options like soft chews and fortified snacks. These innovations not only elevate the user experience but also boost nutrient absorption and adherence, especially in children, the elderly, and those with swallowing challenges. By providing vitamins in recognizable, attractive formats, businesses are broadening their audience and addressing varied tastes. This emphasis on accessible delivery systems enhances product differentiation in a competitive landscape, while also increasing consumer interaction and long-term brand loyalty. In 2024, Kappa Bioscience launched seven new K2VITAL Vitamin K2 MK-7 white-label products at Vitafoods Europe in Barcelona. These ready-to-launch concepts, developed with partners like ConCordix, Milsing, and Nutrinovate, targeted bone and heart health using innovative delivery formats. The products included soft chews, choco bars, gels, and film strips for diverse consumer needs.
Vitamin B represents the largest segment, accounting 27.5% market share, owing to its wide array of health advantages and crucial functions in supporting overall bodily operations. In contrast to individual vitamins, the B-complex group comprises eight distinct vitamins, such as B1, B2, B3, B6, B9, and B12, each providing specific benefits for energy metabolism, cognitive function, red blood cell production, and nervous system wellness. This extensive usefulness makes Vitamin B supplements highly favored among diverse age groups, particularly those experiencing high stress, vegetarians, seniors, and pregnant women, who frequently need increased or specific consumption. Additionally, heightened awareness about lifestyle-related deficiencies and the growing need for preventive healthcare are encouraging the consumption of B-complex vitamins. The flexible use of Vitamin B in enriched foods, energy drinks, dietary supplements, and functional beverages expands its market presence. Moreover, ongoing product innovation and the rise of plant-based and vegan substitutes are fostering its growth in both advanced and developing markets.
Tablets and capsules dominate the market, holding a share of 63.2%, owing to their convenience, stability, and accurate dosing. These formats are simple to produce, store, and transport, which makes them increasingly favored by consumers and manufacturers alike. Tablets and capsules provide extended shelf life, regulated release, and the capacity to mix various components in one dose, improving adherence and attractiveness to consumers. Their popularity is boosted by rising demand for dietary supplements, especially among older adults and health-focused individuals looking for easy, convenient options for everyday nutrition. Moreover, progress in encapsulation technologies and coating techniques are enhancing the bioavailability and absorption of active vitamin components, boosting their efficacy. Regulatory agencies prefer these types due to their reliability and safety. As a result, the market remains dominated by tablets and capsules due to their widespread availability, consumer recognition, and continuous advancements in formulation and delivery methods.
Natural comprises vitamins obtained from plant, animal, or microbial origins without any synthetic processing. The increasing consumer inclination towards clean-label, organic, and plant-based products significantly contributes to the rising demand for natural vitamin ingredients. This segment is regarded as safer and more advantageous because of its bioavailability and compatibility with holistic health movements. The growing trend of health-oriented living and heightened worries about synthetic additives are increasing the appeal of vitamins derived from natural sources.
Synthetic includes vitamins that are produced in labs through chemical processes to mimic the molecular structure of vitamins found in nature. This segment is renowned for its affordability, scalability, and reliable quality. Synthetic vitamin provides manufacturers with increased versatility in formulation and production, making them ideal for large-scale pharmaceutical and fortified food uses. Its consistent shelf life and regulated strength also make them a favored option in both clinical and commercial environments.
Pharmaceuticals represent the largest segment, holding a share of 37.8%, because vitamins are essential in preventing, treating, and managing multiple health issues. Vitamins are commonly incorporated into pharmaceutical formulations to correct deficiencies, bolster immune function, aid recovery, and enhance general health outcomes. The growing worldwide prevalence of chronic illnesses, aging demographics, and heightened awareness about preventive health are catalyzing the demand for vitamin-based medicinal products. Moreover, improvements in drug delivery methods and formulation technologies are increasing the bioavailability and stability of vitamins, making them more effective for therapeutic use. Supportive regulations and guidelines for incorporating essential vitamins into medical therapies further support the expansion in this sector. Additionally, the rising inclination towards evidence-based supplements and vitamin-enriched medications among healthcare professionals and patients are bolstering the pharmaceutical industry's dominance in the market, establishing it as the primary application for vitamin components worldwide.
Asia Pacific leads the market, accounting for a share of 39.8%, attributed to its substantial and expanding population, heightened health awareness, and growing need for nutritional supplements among diverse demographics. The region's increasing middle class and growing disposable incomes are resulting in a rise in the use of health and wellness products, such as fortified foods and dietary supplements. A significant shift towards preventive wellness and comprehensive nutrition persists in shaping buying habits, as consumers look for clean-label, plant-based options. Health agencies and governments are actively raising awareness about micronutrient deficiencies, increasing the demand for products enriched with vitamins. Moreover, significant funding in research, innovation, and local manufacturing from both local and foreign firms is bolstering the region's market leadership. For example, in 2025, Amway India introduced Nutrilite Triple Protect, a plant-derived supplement aimed at enhancing immunity, decreasing inflammation, and promoting gut and skin wellness. With components such as Acerola Cherry and Turmeric, it provides 100% RDA of Vitamin C, meeting the increasing consumer interest in natural, scientifically-supported health options.
United States Vitamin Ingredients Market Analysis
The market for vitamin ingredients in the United States holds a share of 83.20%. It is propelled by increasing consumer health awareness, supported by heightened knowledge regarding preventive healthcare, immunity enhancement, and wellness lifestyles. This is awareness is driving the need for vitamins in multiple functional nutrition items, especially enriched foods and drinks, along with dietary supplements. The Council for Responsible Nutrition reports that in 2024, 75% of people in the United States frequently took dietary supplements, with the average monthly spending on these items hitting USD 50. Millennials and Gen Z, especially, are looking for clean-label, plant-derived, and sustainably sourced vitamin components, leading producers to provide vegan, non-GMO, and organic options. Additionally, an expanding elderly demographic is raising the need for nutrition-focused products rich in vitamins that promote bone health, cognitive abilities, and heart wellness. Furthermore, advancements in technology for improving bioavailability, like microencapsulation and liposomal delivery methods, are facilitating greater effectiveness and consumer attraction to high-quality products. Regulatory shifts and heightened enforcement are enhancing transparency and quality benchmarks, encouraging manufacturers to invest in high-purity, clinically validated vitamin components. Furthermore, sustainability pledges throughout the supply chain, encompassing ingredient sourcing and manufacturing methods, are shaping industry strategies and consumer approval, fostering broad utilization.
Europe Vitamin Ingredients Market Analysis
The expansion of the European vitamin ingredients market is primarily driven by rising consumer interest in proactive health maintenance and lifestyle enhancement via nutrition. As the population ages, there is higher emphasis on nutritional approaches for health issues related to aging, including bone health, cognitive ability, and immune function. The demographic of individuals aged 60 and above is quickly increasing in the WHO European Region. In 2021, the total was 215 million; it is estimated to reach 247 million by 2030. Additionally, the sports nutrition and active lifestyle sector is growing, with vitamins crucial for recovery, performance, and stamina, thus driving the need for tailored formulations. Moreover, tighter EU regulations concerning ingredient safety, traceability, and quality are encouraging manufacturers to embrace high-quality, clean-label, and clinically verified vitamin sources. Environmental and ethical factors are also shaping ingredient selections as plant-based, non-GMO, and sustainably sourced vitamins become more popular. Moreover, the growing trend of personalized nutrition, bolstered by digital health platforms and direct-to-consumer approaches, is encouraging manufacturers to provide tailored blends. Besides this, the robust presence of pharmaceutical and nutraceutical firms in Europe is fostering innovation and swift product development, strengthening the market industry growth.
Asia Pacific Vitamin Ingredients Market Analysis
The vitamin ingredients market in the Asia Pacific is growing due to higher disposable incomes, greater health consciousness, and evolving dietary habits among city dwellers. For example, in India, the disposable income per person hit USD 2.54 Thousand in 2023 and is projected to reach USD 4.34 Thousand by 2029, according to the India Brand Equity Foundation (IBEF). With middle-class consumers focusing on wellness, there is an increase in the need for foods, drinks, and personal nutrition supplements enriched with vitamins. Additionally, South Asia serves as the worldwide hub for undernourished teenage girls, comprising 65% of the global population of underweight girls and 41% of those who are anemic. This significant nutritional issue is catalyzing the demand for vital vitamin supplements, especially to address deficiencies in iron and Vitamin A. Conventional markets are merging with contemporary wellness movements, increasing focus on immunity, digestive health, and beauty-from-within products that incorporate vitamins like B complex, C, and E, along with collagen-related nutrients. Moreover, local producers are progressively allocating resources to clean-label, plant-based, and sustainably sourced vitamin components to align with consumer demands and regulatory requirements. New delivery formats like effervescent tablets, gummies, and powder sachets are offering attractive, convenient choices for hectic lifestyles, thereby boosting the market expansion.
Latin America Vitamin Ingredients Market Analysis
The market for vitamin ingredients in Latin America is influenced by rising government efforts to address nutritional deficiencies via food fortification and public health initiatives. In May 2025, the Food and Agriculture Organization of the United Nations (FAO) along with the Government of Brazil launched the project 'Strengthening the Regional Food Systems Agenda for the Urban-Rural Continuum in Latin America and the Caribbean' under the Brazil-FAO International Cooperation Program. The initiative seeks to enhance access to healthy food for the most at-risk communities throughout Chile, Colombia, Costa Rica, Cuba, and Peru. With regional health systems prioritizing prevention, the demand for budget-friendly vitamin ingredients in essential foods and community nutritional items is increasing. The economic growth in emerging markets is facilitating greater access to health supplements, which is contributing to the vitamin ingredients market growth.
Middle East and Africa Vitamin Ingredients Market Analysis
The vitamin ingredients market in the Middle East and Africa is seeing expansion owing to the rising prevalence of lifestyle-related illnesses like obesity and diabetes, which is leading to a transition towards health-oriented diets and supplements. As malnutrition becomes more common, especially with micronutrient shortages, the need for vitamin supplements is increasing. As per UNICEF, 13 million children are projected to suffer from malnutrition in Eastern and Southern Africa by 2025, emphasizing the critical demand for nutritional programs. With governing authorities and health organizations advocating for nutrition awareness campaigns, many consumers are incorporating vitamin-fortified products into their daily habits. Urbanization and evolving eating patterns are catalyzing the demand for convenient nutritional options, while vitamin-enhanced personal care and cosmetic items are rising in popularity in the area, promoting overall industry growth.
Major participants in the industry are actively engaging in strategic efforts to strengthen their market presence and respond to evolving consumer demands. A significant emphasis is placed on research activities to produce more efficient, stable, and bioavailable formulations that address contemporary health needs. Businesses are increasing production capabilities and enhancing supply chains to ensure consistent product availability. Strategic mergers, acquisitions, and collaborations are being utilized to expand international presence and diversify product lines. There is a rise in focus on clean-label components, sustainability, and compliance with regulatory requirements. In 2024, Balchem launched Vital Trio, a triad supplement concept merging vitamin K2, D3, and magnesium bisglycinate, aimed at promoting bone, heart, and immune wellness. This advancement, backed by patented microencapsulation technology, enhanced ingredient stability and synergy. Such advancements illustrate how market leaders are using science-driven solutions to deliver targeted health benefits and gain a competitive edge.