市場調査レポート

商品コード

1801173

家庭教師の市場規模、シェア、動向、予測：学習方法、コースタイプ、用途、エンドユーザー、地域別、2025～2033年

Private Tutoring Market Size, Share, Trends and Forecast by Learning Method, Course Type, Application, End User, and Region, 2025-2033

出版日: 2025年08月01日
発行: IMARC
ページ情報: 英文 119 Pages
納期: 2～3営業日

カスタマイズ可能

価格

PDF & Excel (Single User License)

USD 2,999 447,600円

レポートPDFおよびExcelを1名のみがご利用頂けるライセンスです。PDFおよびExcel内のテキスト等のコピー&ペースト、印刷はできません。

PDF & Excel (5 User License)

USD 3,999 596,850円

レポートPDFおよびExcelを同一企業内の5名様までがご利用頂けるライセンスです。PDFおよびExcel内のテキスト等のコピー&ペーストはできませんが、印刷は5部まで可能です。印刷したもののご利用はPDFおよびExcelのご利用範囲に準拠します。

PDF & Excel (Corporate License)

USD 4,999 746,100円

レポートPDFおよびExcelを企業内すべての方に使用頂けるライセンスです。PDFおよびExcel内のテキスト等のコピー&ペーストは可能ですが、事前にIMARC Services Private Limited社の許可が必要です。PDFおよびExcelの印刷回数に制限はありません。印刷したもののご利用はPDFおよびExcelのご利用範囲に準拠します。

価格表記: USDを日本円(税抜)に換算

本日の銀行送金レート: 1USD=149.25円

全表示
概要
図表
目次

概要

サンプル依頼リストに入れる

家庭教師の世界市場規模は2024年に1,245億米ドルとなりました。今後、IMARC Groupは、同市場が2033年までに2,385億米ドルに達し、2025年から2033年にかけて7.49%のCAGRを示すと予測しています。現在、アジア太平洋地域が市場を独占しており、2024年には35.5％を超える大きな市場シェアを占めています。学生が直面する競合の増加、適切な教育インフラの不足、業界における革新的な技術の進歩などが、家庭教師市場シェアを押し上げる主な要因となっています。

家庭教師業界は、学力テストにおける競合の増加、可処分所得の増加、保護者の教育投資の増加によって成長しています。マンツーマン学習、ウェブベースの個別指導サービス、人工知能ベースの適応型学習ソリューションへの需要が市場成長を加速させています。例えば、2024年10月、UCLの新興企業Medly AIが120万ポンドを調達し、GCSE、Aレベル、IB試験の準備をする学生を支援するAI搭載の個別指導プラットフォームを通じて教育の公平性を高める。共同設立者のKavi SamraとPaul Jungは、すでに1万人以上の生徒のスコアアップをサポートしており、すべてのバックグラウンドにパーソナライズされた学習を提供することを目指しています。eラーニングを支持する政府の政策、競争試験対策への生徒の登録数の増加、学業成績へのプレッシャーも市場を後押ししています。さらに、オンラインコンテンツを利用できる技術の進歩や、ハイブリッド学習モデルへの移行も、この業界の継続的成長の要因となっています。

米国家庭教師業界は、標準化試験（SAT、ACT、GRE）の準備に対する需要の高まりと個別学習への動きにより、学業競争の激化に基づいて拡大しています。オンライン家庭教師プラットフォームの拡大、AIを活用したアダプティブラーニング、可処分所得の増加が家庭教師市場の成長を促進しています。例えば、2024年10月、FEV Tutorはスタンフォード大学との共同研究により、同社のAIを搭載したTutor CoPilotが経験の浅い家庭教師のK-12数学の個人指導の成果を平均9ポイント向上させたという重要な結果を発表しました。この費用対効果の高いプラットフォームは、リアルタイムガイダンスをセッションに統合し、十分なサービスを受けていないコミュニティをサポートすることで、教育へのアクセシビリティを高めます。Tutor CoPilotは現在、すべてのユーザー向けに公開されています。保護者の学力重視、補習教育受講率の上昇、科学・技術・工学・数学（STEM）科目に特化した家庭教師の需要が、需要をさらに高めています。また、eラーニングや柔軟なハイブリッド家庭教師ベースのモデルに対する政府の支援も、市場の長期的な成長を後押ししています。

家庭教師市場動向：

STEMおよび試験準備のための個別指導に対する需要の高まり

家庭教師のニーズを促進している主な要因の1つは、STEM教育と標準化された試験対策の重要性が高まっていることです。米国、中国、インドなどの国々では、競争の激しい学業環境が整っているため、学生は科学、数学、コーディングなどの分野で成功するために、専門的な家庭教師を求めています。家庭教師サービスに対するニーズは、SAT、ACT、GRE、GMAT、工学部や医学部の入試など、高等教育の入学試験によっても高まっています。米国では、2023年にSATの受験者数が190万人を超え、ACTの受験者数は200万人を超え、試験対策サービスの需要が浮き彫りになっています。学業成績と職業人としての心構えを保証するため、親は個別教育にお金をかけることをますます厭わなくなっています。さらに、この傾向は、STEM教育を支援する政府のプログラムやデジタルリテラシーの需要の高まりによって強化されており、STEMに焦点を当てた個別指導は、家庭教師業界の中で急速に拡大する市場ニッチとなっています。

オンライン家庭教師プラットフォームの採用増加

デジタル学習リソースへの依存度が高まった結果、オンライン家庭教師プラットフォームの利用が劇的に増加しています。人工知能、機械学習、データ分析の開発により、生徒一人ひとりのニーズに合わせたパーソナライズされた学習体験が可能になりつつあります。AI主導のテスト、インタラクティブなビデオコース、家庭教師による即時ヘルプなどの機能により、オンライン個別指導はより生産的で魅力的なものになりつつあります。2023年には、インドで1,200万人以上の生徒がオンライン家庭教師プログラムに参加し、デジタル教育への動向の高まりを浮き彫りにしています。さらに、自宅で学習できる柔軟性と、世界中からプロの家庭教師が利用できることから、家庭教師市場の見通しは明るいです。さらに、特に質の高い対面式家庭教師へのアクセスが乏しい地域では、手頃な価格と拡張性により、親や子供たちがオンライン家庭教師を好んで利用しています。この傾向は、5Gコネクティビティの開発とデジタルインフラの強化によってさらに促進されると思われます。

ハイブリッド個別指導モデルの拡大

オンラインと対面教育を組み合わせたハイブリッド型個別指導の柔軟性と有効性が、ますます人気を集めています。練習、評価、遠隔サポートにデジタルツールを使用することで、生徒は対面指導を受けることができます。コンセプトの明確化のために計画された対面セッションと、オンラインリソースを利用した自主学習が可能なハイブリッド個別指導は、様々な学習スタイルに対応します。業界報告書によると、2023年には米国でハイブリッド型個別指導の登録者数が前年比35％増となり、市場の堅調な受け入れを反映しています。家庭教師施設、Edtechビジネス、学校では、ハイブリッドモデルを利用することで、アクセシビリティと手頃な価格を向上させています。この戦略に伴う利便性と経済的メリットは、保護者や生徒にも評価されています。AIを活用した学習分析がより統合されるにつれ、ハイブリッド型個別指導は拡大し、デジタルと従来の学校教育のギャップを埋め、より徹底した教育体験ができるようになると予想されます。

北米
- 米国
- カナダ
アジア太平洋地域
- 中国
- 日本
- インド
- 韓国
- オーストラリア
- インドネシア
- その他
欧州
- ドイツ
- フランス
- 英国
- イタリア
- スペイン
- ロシア
- その他
ラテンアメリカ
- ブラジル
- メキシコ
- その他
中東・アフリカ

第11章 SWOT分析

第12章バリューチェーン分析

第13章ポーターのファイブフォース分析

第14章価格分析

第15章競合情勢

市場構造
主要企業
主要企業のプロファイル
- Ambow Education Holding Ltd.
- American Tutor Inc.
- Chegg Inc.
- Club Z!Inc.
- Daekyo Co. Ltd.
- Eduboard.com
- EF Education First
- iTutorGroup Inc.
- Kaplan Inc.
- New Oriental Education & Technology Group Inc.
- Tal Education Group

図表

List of Figures

Figure 1: Global: Private Tutoring Market: Major Drivers and Challenges
Figure 2: Global: Private Tutoring Market: Sales Value (in Billion USD), 2019-2024
Figure 3: Global: Private Tutoring Market: Breakup by Learning Method (in %), 2024
Figure 4: Global: Private Tutoring Market: Breakup by Course Type (in %), 2024
Figure 5: Global: Private Tutoring Market: Breakup by Application (in %), 2024
Figure 6: Global: Private Tutoring Market: Breakup by End User (in %), 2024
Figure 7: Global: Private Tutoring Market: Breakup by Region (in %), 2024
Figure 8: Global: Private Tutoring Market Forecast: Sales Value (in Billion USD), 2025-2033
Figure 9: Global: Private Tutoring (Offline) Market: Sales Value (in Million USD), 2019 & 2024
Figure 10: Global: Private Tutoring (Offline) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 11: Global: Private Tutoring (Online) Market: Sales Value (in Million USD), 2019 & 2024
Figure 12: Global: Private Tutoring (Online) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 13: Global: Private Tutoring (Hybrid) Market: Sales Value (in Million USD), 2019 & 2024
Figure 14: Global: Private Tutoring (Hybrid) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 15: Global: Private Tutoring (Curriculum-Based Learning) Market: Sales Value (in Million USD), 2019 & 2024
Figure 16: Global: Private Tutoring (Curriculum-Based Learning) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 17: Global: Private Tutoring (Test Preparation) Market: Sales Value (in Million USD), 2019 & 2024
Figure 18: Global: Private Tutoring (Test Preparation) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 19: Global: Private Tutoring (Other Course Types) Market: Sales Value (in Million USD), 2019 & 2024
Figure 20: Global: Private Tutoring (Other Course Types) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 21: Global: Private Tutoring (Academic Training) Market: Sales Value (in Million USD), 2019 & 2024
Figure 22: Global: Private Tutoring (Academic Training) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 23: Global: Private Tutoring (Sports Training) Market: Sales Value (in Million USD), 2019 & 2024
Figure 24: Global: Private Tutoring (Sports Training) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 25: Global: Private Tutoring (Art Training) Market: Sales Value (in Million USD), 2019 & 2024
Figure 26: Global: Private Tutoring (Art Training) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 27: Global: Private Tutoring (Other Applications) Market: Sales Value (in Million USD), 2019 & 2024
Figure 28: Global: Private Tutoring (Other Applications) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 29: Global: Private Tutoring (Pre-School Children) Market: Sales Value (in Million USD), 2019 & 2024
Figure 30: Global: Private Tutoring (Pre-School Children) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 31: Global: Private Tutoring (Primary School Students) Market: Sales Value (in Million USD), 2019 & 2024
Figure 32: Global: Private Tutoring (Primary School Students) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 33: Global: Private Tutoring (Middle School Students) Market: Sales Value (in Million USD), 2019 & 2024
Figure 34: Global: Private Tutoring (Middle School Students) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 35: Global: Private Tutoring (High School Students) Market: Sales Value (in Million USD), 2019 & 2024
Figure 36: Global: Private Tutoring (High School Students) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 37: Global: Private Tutoring (College Students) Market: Sales Value (in Million USD), 2019 & 2024
Figure 38: Global: Private Tutoring (College Students) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 39: Global: Private Tutoring (Other End Users) Market: Sales Value (in Million USD), 2019 & 2024
Figure 40: Global: Private Tutoring (Other End Users) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 41: North America: Private Tutoring Market: Sales Value (in Million USD), 2019 & 2024
Figure 42: North America: Private Tutoring Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 43: United States: Private Tutoring Market: Sales Value (in Million USD), 2019 & 2024
Figure 44: United States: Private Tutoring Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 45: Canada: Private Tutoring Market: Sales Value (in Million USD), 2019 & 2024
Figure 46: Canada: Private Tutoring Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 47: Asia Pacific: Private Tutoring Market: Sales Value (in Million USD), 2019 & 2024
Figure 48: Asia Pacific: Private Tutoring Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 49: China: Private Tutoring Market: Sales Value (in Million USD), 2019 & 2024
Figure 50: China: Private Tutoring Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 51: Japan: Private Tutoring Market: Sales Value (in Million USD), 2019 & 2024
Figure 52: Japan: Private Tutoring Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 53: India: Private Tutoring Market: Sales Value (in Million USD), 2019 & 2024
Figure 54: India: Private Tutoring Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 55: South Korea: Private Tutoring Market: Sales Value (in Million USD), 2019 & 2024
Figure 56: South Korea: Private Tutoring Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 57: Australia: Private Tutoring Market: Sales Value (in Million USD), 2019 & 2024
Figure 58: Australia: Private Tutoring Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 59: Indonesia: Private Tutoring Market: Sales Value (in Million USD), 2019 & 2024
Figure 60: Indonesia: Private Tutoring Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 61: Others: Private Tutoring Market: Sales Value (in Million USD), 2019 & 2024
Figure 62: Others: Private Tutoring Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 63: Europe: Private Tutoring Market: Sales Value (in Million USD), 2019 & 2024
Figure 64: Europe: Private Tutoring Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 65: Germany: Private Tutoring Market: Sales Value (in Million USD), 2019 & 2024
Figure 66: Germany: Private Tutoring Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 67: France: Private Tutoring Market: Sales Value (in Million USD), 2019 & 2024
Figure 68: France: Private Tutoring Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 69: United Kingdom: Private Tutoring Market: Sales Value (in Million USD), 2019 & 2024
Figure 70: United Kingdom: Private Tutoring Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 71: Italy: Private Tutoring Market: Sales Value (in Million USD), 2019 & 2024
Figure 72: Italy: Private Tutoring Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 73: Spain: Private Tutoring Market: Sales Value (in Million USD), 2019 & 2024
Figure 74: Spain: Private Tutoring Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 75: Russia: Private Tutoring Market: Sales Value (in Million USD), 2019 & 2024
Figure 76: Russia: Private Tutoring Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 77: Others: Private Tutoring Market: Sales Value (in Million USD), 2019 & 2024
Figure 78: Others: Private Tutoring Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 79: Latin America: Private Tutoring Market: Sales Value (in Million USD), 2019 & 2024
Figure 80: Latin America: Private Tutoring Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 81: Brazil: Private Tutoring Market: Sales Value (in Million USD), 2019 & 2024
Figure 82: Brazil: Private Tutoring Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 83: Mexico: Private Tutoring Market: Sales Value (in Million USD), 2019 & 2024
Figure 84: Mexico: Private Tutoring Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 85: Others: Private Tutoring Market: Sales Value (in Million USD), 2019 & 2024
Figure 86: Others: Private Tutoring Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 87: Middle East and Africa: Private Tutoring Market: Sales Value (in Million USD), 2019 & 2024
Figure 88: Middle East and Africa: Private Tutoring Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 89: Global: Private Tutoring Industry: SWOT Analysis
Figure 90: Global: Private Tutoring Industry: Value Chain Analysis
Figure 91: Global: Private Tutoring Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Private Tutoring Market: Key Industry Highlights, 2024 and 2033
Table 2: Global: Private Tutoring Market Forecast: Breakup by Learning Method (in Million USD), 2025-2033
Table 3: Global: Private Tutoring Market Forecast: Breakup by Course Type (in Million USD), 2025-2033
Table 4: Global: Private Tutoring Market Forecast: Breakup by Application (in Million USD), 2025-2033
Table 5: Global: Private Tutoring Market Forecast: Breakup by End User (in Million USD), 2025-2033
Table 6: Global: Private Tutoring Market Forecast: Breakup by Region (in Million USD), 2025-2033
Table 7: Global: Private Tutoring Market Structure
Table 8: Global: Private Tutoring Market: Key Players

Product Code: SR112025A2330

The global private tutoring market size was valued at USD 124.5 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 238.5 Billion by 2033, exhibiting a CAGR of 7.49% during 2025-2033. Asia Pacific currently dominates the market, holding a significant market share of over 35.5% in 2024. The rising competition faced by students, the lack of adequate educational infrastructure, and innovative technological advancements in the industry represent some of the key factors propelling the private tutoring market share.

The private tutoring industry is growing with rising competition in academic tests, higher disposable income and increasing parental investment in education. Demand for one-on-one learning, web-based tutoring services and artificial intelligence-based adaptive learning solutions is driving market growth faster. For instance, in October 2024, UCL startup Medly AI raises £1.2 million to enhance educational equity through its AI-powered tutoring platform aiding students preparing for GCSEs, A-levels and IB exams. Co-founders Kavi Samra and Paul Jung aim to provide personalized learning for all backgrounds having already supported over 10,000 students to improve their scores. Government policies in favor of e-learning, higher student enrollment in competitive test preparation and pressure on academic performance also push the market. Moreover, advances in technology availability of online content and a move towards hybrid learning models are responsible for the industry's ongoing growth.

The United States private tutoring industry is expanding based on increased academic competition heightened demand for preparation in standardized tests (SAT, ACT, GRE) and a movement towards personalized learning. Online tutoring platforms' expansion, AI-driven adaptive learning and higher disposable income propel private tutoring market growth. For instance, in October 2024, FEV Tutor announced significant results from a study with Stanford University showing its AI-powered Tutor CoPilot improved K-12 math tutoring outcomes by an average of 9 percentage points for less-experienced tutors. The cost-effective platform enhances educational accessibility integrating real-time guidance into sessions and supporting underserved communities. Tutor CoPilot is now live for all users. Parental focus on academic excellence, higher supplementary education enrollment and specialized tutoring demand for science, technology, engineering and mathematics (STEM) subjects fuel the demand further. Also, government aid for e-learning and flexible hybrid tutor-based models drives long-term growth in the market.

Private Tutoring Market Trends:

Growing Demand for STEM and Test Preparation Tutoring

One of the main factors driving the need for private tutoring is the growing significance of STEM education and standardized test preparation. Students look for specialized tutoring to succeed in areas like science, math, and coding because of the competitive academic settings in nations like the U.S., China, and India. The need for private tutoring services is also being fueled by entry exams for higher education, such as the SAT, ACT, GRE, GMAT, and entrance exams for engineering or medicine. In the U.S., the number of students taking the SAT exceeded 1.9 million in 2023, while over 2 million students attempted the ACT, highlighting the demand for test preparation services, as per reports. In order to guarantee academic achievement and professional preparedness, parents are becoming more and more willing to spend money on individualized education. Additionally, this tendency has been strengthened by government programs supporting STEM education and the growing demand for digital literacy, making STEM-focused tutoring a rapidly expanding market niche within the private tutoring industry.

Rising Adoption of Online Tutoring Platforms

The use of online tutoring platforms has increased dramatically as a result of the increased dependence on digital learning resources. Personalized learning experiences catered to each student's needs are becoming possible because to developments in artificial intelligence, machine learning, and data analytics. Online tutoring is becoming more productive and engaging thanks to features like AI-driven tests, interactive video courses, and immediate tutor help. In 2023, over 12 million students in India joined online tutoring programs, highlighting the growing trend towards digital education. Furthermore, there has been a positive private tutoring market outlook due to the flexibility of learning from home and the availability of professional tutors from across the globe. Additionally, parents and kids favor online tutoring due to its affordability and scalability, especially in areas where access to high-quality in-person tutoring is scarce. This tendency will be further propelled by the development of 5G connectivity and enhanced digital infrastructure.

Expansion of Hybrid Tutoring Models

The flexibility and efficacy of hybrid tutoring methods, which combine online and in-person education, are making them more and more popular. Using digital tools for practice, evaluation, and remote support, this method enables students to receive in-person instruction. With planned in-person sessions for conceptual clarity and the ability to learn independently using online resources, hybrid tutoring accommodates a variety of learning styles. In 2023, enrollments in hybrid tutoring rose by 35% compared to the previous year in the U.S., reflecting robust market acceptance, according to an industry report. Hybrid models are being used by private tutoring facilities, edtech businesses, and schools to improve accessibility and affordability. The convenience and financial benefits that come with this strategy are also valued by parents and students. As AI-powered learning analytics become more integrated, hybrid tutoring is anticipated to expand, bridging the gap between digital and traditional schooling for a more thorough educational experience.

Private Tutoring Industry Segmentation:

Analysis by Learning Method:

Offline
Online
Hybrid

Offline leads the market with around 76.5% of market share in 2024. Offline tutoring dominates the private tutoring market due to its effectiveness in personalized learning, direct student-teacher interaction, and structured environments. Many parents and students prefer face-to-face tutoring for better engagement, immediate feedback, and customized instruction. Traditional in-person tutoring remains strong in competitive exam preparation, subject-specific coaching, and skill-based learning, particularly in high-income households. Schools and coaching centers continue to integrate private tutoring into academic programs, reinforcing its dominance. While online tutoring is growing, challenges like screen fatigue, lack of hands-on guidance, and digital access limitations contribute to offline tutoring maintaining its lead, especially in regions with strong academic cultures.

Analysis by Course Type:

Curriculum-Based Learning
Test Preparation
Others

The market for curriculum-based private tutoring is growing as students look for customized academic assistance based on school syllabi. The segment is helped by growing parental investment in education, especially in core subjects such as mathematics, science, and language arts. The use of AI-powered adaptive learning and online platforms increases engagement, enhancing student performance and retention.

The segment of test preparation is growing as there is increased competition for college and professional certifications. SAT, ACT, GRE, GMAT, and medical and engineering entrance tests are in high demand. Growth is driven by online tutoring services, AI-driven performance monitoring, and customized study plans. Flexible hybrid models of learning improve accessibility for students from different demographics.

Analysis by Application:

Academic Training
Sports Training
Art Training
Others

Academic training leads the market with around 67.8% of market share in 2024. Academic training dominates the private tutoring market as students seek additional support to excel in school curricula and standardized exams. Rising parental investment in education, growing competition for college admissions, and increasing demand for STEM tutoring fuel market growth. Online platforms, AI-driven personalized learning, and hybrid tutoring models enhance accessibility and effectiveness. Schools and private institutions increasingly collaborate with tutoring services to bridge learning gaps. Additionally, government initiatives promoting digital education and skill development further strengthen the market for academic training.

Analysis by End User:

Pre-School Children
Primary School Students
Middle School Students
High School Students
College Students
Others

Preschool private tutoring is on the rise as parents increasingly value early childhood education for brain development and fundamental skills. Digital platforms and interactive content drive the demand for language learning, numeracy, and creative education. Online tutoring and customized learning strategies increase engagement and promote early school readiness.

Primary school tutoring is on the rise as parents look for academic support in areas such as mathematics, reading, and science. The proliferation of online platforms, gamification, and adaptive AI tools boosts interest. Bilingual education, STEM enrichment, and homework help are in demand, fueled by rising academic pressure and parental expectations.

Middle school tutoring is picking up as students prepare for advanced classes and standardized tests. The move toward STEM learning, coding, and subject-specific tutoring is fueling demand. Hybrid models of online and in-class instruction enhance access. Competitive test preparation and skill development programs further fuel market growth.

Private tutoring among high school students is driven by the demand for college entrance examination preparation (SAT, ACT, AP) and subject-specific help. Customized learning, AI-based assessment technology, and hybrid tutoring models drive student performance. Increasing academic competition, career-oriented skill building, and the push for STEM education further increase demand in this space.

College students approach private tutoring for niche subjects, professional certification tests, and career-oriented training. GRE, GMAT, MCAT, and LSAT coaching demand is increasing. Flexible schedules, peer-to-peer tutoring, and AI-based analytics offered by online platforms are becoming popular. Academic mentorship and skill-based learning programs drive market growth in higher education.

Regional Analysis:

North America
- United States
- Canada
Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
Latin America
- Brazil
- Mexico
- Others
Middle East and Africa

In 2024, Asia Pacific accounted for the largest market share of over 35.5%. Asia Pacific leads the private tutoring market due to intense academic competition, high parental spending on education, and a strong culture of supplementary learning. Countries like China, India, South Korea, and Japan drive demand, particularly for test preparation and STEM subjects. The rise of online tutoring platforms, government initiatives supporting digital education, and increasing student enrollment in private coaching centers further boost market growth. Technological advancements, AI-driven personalized learning, and hybrid tutoring models enhance accessibility, making the region the dominant player in the global market.

Key Regional Takeaways:

North America Private Tutoring Market Analysis

The North American private tutoring market is experiencing strong growth, driven by increasing demand for personalized education and digital learning solutions. The region's focus on academic excellence, standardized test preparation, and skill-based learning fuels the expansion of tutoring services. The rise of online platforms has transformed the industry, making tutoring more accessible and flexible for students across different educational levels. High-income households continue to invest in private tutoring, while concerns over learning gaps have led to increased adoption of supplemental education. AI-driven adaptive learning and interactive digital platforms are enhancing engagement, improving student outcomes. Private tutoring companies are also expanding internationally, leveraging technology to offer customized learning experiences. Government initiatives supporting remote education and edtech innovation further contribute to market growth.

United States Private Tutoring Market Analysis

In 2024, the United States accounted for 87.40% of private tutoring market in the North America. The private tutoring demand in the US is escalating with the growing personalized education and test prep. In 2023, U.S. education spending exceeded USD 800 billion, reflecting a strong investment in supplemental learning such as tutoring services. Online tutoring platforms like Varsity Tutors and Chegg are gaining popularity, and test preparation for the SAT, ACT, and AP exams remains profitable, with 1.9 million students participating in the SAT. High income households and concerns about education disparities post pandemic are stabilize the market. Federal initiatives for education technology and remote learning are also driving growth. US based tutoring companies are looking to expand internationally using AI driven adaptive learning to increase student engagement and outcomes.

Europe Private Tutoring Market Analysis

The private tutoring market in Europe is booming due to increasing academic competition and digital learning. In 2023, government expenditure on education in the European Union was recorded at 4.7% of GDP, encompassing both public and private educational institutions, as reported by Eurostat. Germany's emphasis on STEM (Science, Technology, Engineering, and Mathematics) education has led to an increased demand for specialized tutors, particularly in mathematics and science subjects. Meanwhile, in the UK, the tutoring industry has benefited from the National Tutoring Programme (NTP), which was part of a £1.7 billion (approximately USD 1.7 billion) government initiative aimed at helping students recover from learning disruptions caused by the pandemic, according to the UK Department for Education. For the 2023/24 academic year, the NTP subsidized up to 50% of tuition costs for state-funded schools. France has also seen an increase in tutoring demand with over 1 million students doing private lessons especially in language learning. MyTutor and GoStudent are leading the way with AI driven tutoring models to personalise learning. EU edtech regulations on data privacy mean digital tutoring services have to be secure and effective remote learning solutions.

Latin America Private Tutoring Market Analysis

The need for individualized instruction and growing academic rivalry are driving the growth of the private tutoring industry in Latin America. In 2022, Brazil allocated R$490 billion (USD 84.71 billion) to public education, which accounted for nearly 4.9% of its GDP, as reported in the Brazilian Basic Education Yearbook 2024. Despite the continued dominance of public investment, the development of the middle class and the acceptance of digital learning are driving an increase in private education spending. Due to the large number of students studying for university admission examinations, the tutoring industry in Mexico is expanding. The need for language instructors has increased as bilingual schooling has grown in Argentina and Chile. Prominent websites like Tutor.com and Descomplica are profiting from the surge in online tutoring. Digital learning is emphasized by government-backed school changes in Mexico and Brazil, which encourage hybrid tutoring methods. The market for tutoring in the area is poised for further growth as online education infrastructure improves and disposable incomes rise.

Middle East and Africa Private Tutoring Market Analysis

The increased need for digital learning tools and foreign curricula is driving the growth of the private tutoring industry in the Middle East and Africa. The UAE's commitment to academic achievement is evident in the allocation of USD 2.7 billion, which represents 15.5% of the total budget for the education sector in the 2023 federal budget, according to industry reports. The focus on education reform in Saudi Arabia's Vision 2030 is increasing demand for private instructors, particularly in STEM fields. Online tutoring services that help students get ready for national and international exams have become more popular in Egypt and South Africa. The growth of AI-powered tutoring services and digital learning resources is changing the educational scene in the area. Leading providers are using hybrid learning methods to increase access to high-quality tutoring, such as Orcas and Noon Academy. Initiatives for education supported by the government and rising internet usage also help to market expansion, positioning the region as a key player in the global private tutoring industry.

Competitive Landscape:

The private tutoring market is highly competitive, driven by a mix of established education service providers, online tutoring platforms, and emerging EdTech startups. Companies differentiate through AI-driven personalized learning, interactive digital content, and hybrid tutoring models. Market players focus on expanding subject offerings, integrating adaptive learning technologies, and enhancing accessibility through mobile and web platforms. Strategic partnerships with schools, universities, and government initiatives further strengthen market presence. The rise of subscription-based models and on-demand tutoring services increases competition. Regional and international providers compete by leveraging localized content, multilingual support, and customized learning solutions to attract diverse student demographics.

The report provides a comprehensive analysis of the competitive landscape in the private tutoring market with detailed profiles of all major companies, including:

Ambow Education Holding Ltd.
American Tutor Inc.
Chegg Inc.
Club Z! Inc.
Daekyo Co. Ltd.
Eduboard.com
EF Education First
iTutorGroup Inc.
Kaplan Inc.
New Oriental Education & Technology Group Inc.
TAL Education Group

Key Questions Answered in This Report

1.How big is the private tutoring market?
2.What is the future outlook of private tutoring market?
3.What are the key factors driving the private tutoring market?
4.Which region accounts for the largest private tutoring market share?
5.Which are the leading companies in the global private tutoring market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Global Private Tutoring Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Learning Method

6.1 Offline
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
6.2 Online
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
6.3 Hybrid
- 6.3.1 Market Trends
- 6.3.2 Market Forecast

7 Market Breakup by Course Type

7.1 Curriculum-Based Learning
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
7.2 Test Preparation
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
7.3 Others
- 7.3.1 Market Trends
- 7.3.2 Market Forecast

8 Market Breakup by Application

8.1 Academic Training
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
8.2 Sports Training
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
8.3 Art Training
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
8.4 Others
- 8.4.1 Market Trends
- 8.4.2 Market Forecast

9 Market Breakup by End User

9.1 Pre-School Children
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
9.2 Primary School Students
- 9.2.1 Market Trends
- 9.2.2 Market Forecast
9.3 Middle School Students
- 9.3.1 Market Trends
- 9.3.2 Market Forecast
9.4 High School Students
- 9.4.1 Market Trends
- 9.4.2 Market Forecast
9.5 College Students
- 9.5.1 Market Trends
- 9.5.2 Market Forecast
9.6 Others
- 9.6.1 Market Trends
- 9.6.2 Market Forecast

10 Market Breakup by Region

10.1 North America
- 10.1.1 United States
  - 10.1.1.1 Market Trends
  - 10.1.1.2 Market Forecast
- 10.1.2 Canada
  - 10.1.2.1 Market Trends
  - 10.1.2.2 Market Forecast
10.2 Asia Pacific
- 10.2.1 China
  - 10.2.1.1 Market Trends
  - 10.2.1.2 Market Forecast
- 10.2.2 Japan
  - 10.2.2.1 Market Trends
  - 10.2.2.2 Market Forecast
- 10.2.3 India
  - 10.2.3.1 Market Trends
  - 10.2.3.2 Market Forecast
- 10.2.4 South Korea
  - 10.2.4.1 Market Trends
  - 10.2.4.2 Market Forecast
- 10.2.5 Australia
  - 10.2.5.1 Market Trends
  - 10.2.5.2 Market Forecast
- 10.2.6 Indonesia
  - 10.2.6.1 Market Trends
  - 10.2.6.2 Market Forecast
- 10.2.7 Others
  - 10.2.7.1 Market Trends
  - 10.2.7.2 Market Forecast
10.3 Europe
- 10.3.1 Germany
  - 10.3.1.1 Market Trends
  - 10.3.1.2 Market Forecast
- 10.3.2 France
  - 10.3.2.1 Market Trends
  - 10.3.2.2 Market Forecast
- 10.3.3 United Kingdom
  - 10.3.3.1 Market Trends
  - 10.3.3.2 Market Forecast
- 10.3.4 Italy
  - 10.3.4.1 Market Trends
  - 10.3.4.2 Market Forecast
- 10.3.5 Spain
  - 10.3.5.1 Market Trends
  - 10.3.5.2 Market Forecast
- 10.3.6 Russia
  - 10.3.6.1 Market Trends
  - 10.3.6.2 Market Forecast
- 10.3.7 Others
  - 10.3.7.1 Market Trends
  - 10.3.7.2 Market Forecast
10.4 Latin America
- 10.4.1 Brazil
  - 10.4.1.1 Market Trends
  - 10.4.1.2 Market Forecast
- 10.4.2 Mexico
  - 10.4.2.1 Market Trends
  - 10.4.2.2 Market Forecast
- 10.4.3 Others
  - 10.4.3.1 Market Trends
  - 10.4.3.2 Market Forecast
10.5 Middle East and Africa
- 10.5.1 Market Trends
- 10.5.2 Market Breakup by Country
- 10.5.3 Market Forecast

11 SWOT Analysis

11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
- 15.3.1 Ambow Education Holding Ltd.
  - 15.3.1.1 Company Overview
  - 15.3.1.2 Product Portfolio
- 15.3.2 American Tutor Inc.
  - 15.3.2.1 Company Overview
  - 15.3.2.2 Product Portfolio
- 15.3.3 Chegg Inc.
  - 15.3.3.1 Company Overview
  - 15.3.3.2 Product Portfolio
  - 15.3.3.3 Financials
- 15.3.4 Club Z! Inc.
  - 15.3.4.1 Company Overview
  - 15.3.4.2 Product Portfolio
- 15.3.5 Daekyo Co. Ltd.
  - 15.3.5.1 Company Overview
  - 15.3.5.2 Product Portfolio
  - 15.3.5.3 Financials
- 15.3.6 Eduboard.com
  - 15.3.6.1 Company Overview
  - 15.3.6.2 Product Portfolio
- 15.3.7 EF Education First
  - 15.3.7.1 Company Overview
  - 15.3.7.2 Product Portfolio
- 15.3.8 iTutorGroup Inc.
  - 15.3.8.1 Company Overview
  - 15.3.8.2 Product Portfolio
- 15.3.9 Kaplan Inc.
  - 15.3.9.1 Company Overview
  - 15.3.9.2 Product Portfolio
- 15.3.10 New Oriental Education & Technology Group Inc.
  - 15.3.10.1 Company Overview
  - 15.3.10.2 Product Portfolio
  - 15.3.10.3 Financials
- 15.3.11 Tal Education Group
  - 15.3.11.1 Company Overview
  - 15.3.11.2 Product Portfolio
  - 15.3.11.3 Financials

家庭教師の市場規模、シェア、動向、予測：学習方法、コースタイプ、用途、エンドユーザー、地域別、2025～2033年

Private Tutoring Market Size, Share, Trends and Forecast by Learning Method, Course Type, Application, End User, and Region, 2025-2033

家庭教師市場動向：

目次

第1章 序文

第2章 調査範囲と調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

第5章 世界の家庭教師市場

第6章 市場内訳：学習方法別

第7章 市場内訳：コースタイプ別

第8章 市場内訳：用途別

第9章 市場内訳：エンドユーザー別

第10章 市場内訳：地域別

第11章 SWOT分析

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

第14章 価格分析

第15章 競合情勢