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市場調査レポート
商品コード
1801167
顔用注射剤の市場規模、シェア、動向、予測:製品タイプ、用途別、エンドユーザー別、地域別、2025~2033年Facial Injectables Market Size, Share, Trends and Forecast by Product Type, Application Type, Application, End User, and Region, 2025-2033 |
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顔用注射剤の市場規模、シェア、動向、予測:製品タイプ、用途別、エンドユーザー別、地域別、2025~2033年 |
出版日: 2025年08月01日
発行: IMARC
ページ情報: 英文 136 Pages
納期: 2~3営業日
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顔用注射剤の世界市場規模は2024年に91億7,000万米ドルとなりました。今後、IMARC Groupは、同市場が2033年には188億米ドルに達し、2025年から2033年にかけて7.89%のCAGRを示すと予測しています。現在、北米が市場を独占しており、2024年の市場シェアは39.0%です。市場を牽引しているのは、若々しい外見を維持するために効果的なアンチエイジングソリューションを求める高齢化人口の増加です。ボトックスや皮膚充填剤のような非侵襲的治療に対する需要の高まりは、ダウンタイムを最小限に抑えた迅速で低リスクの治療を好む個人を惹きつけています。さらに、有名人の推薦やソーシャルメディアの影響力により、美容的な強化が大幅に正常化され、より多くの人々がこれらの施術を選ぶようになっています。これらの要因が相まって、顔用注射剤の市場シェアに拍車がかかり、修正治療と予防治療の両方で好まれる選択肢となっています。
顔用注射剤市場の主な成長促進要因は、非外科的美容治療に対する需要の増加です。ボトックス、ダーマフィラー、その他の注射治療などの非外科的美容医療は、従来の美容整形手術よりも即効性があり、ダウンタイムが短く、合併症が少ないため、顧客に選ばれています。この動向は、美的改善に関する意識の高まり、ソーシャルメディア文化、あらゆる世代が若い容姿を求めていることなども背景にあります。また、注入剤製品の改良と、より安全で長時間作用する製品の入手が可能になったことで、より幅広い顧客層が注入剤に引き寄せられ、低侵襲治療が主要な顔用注射剤市場動向へと変化しています。
米国は顔用注射剤市場において支配的な役割を担っており、高い消費者意識、高度なヘルスケアインフラ、旺盛な美容需要に支えられており、市場シェアは88.20%です。熟練した皮膚科医や美容外科医が多く、ボトックスやダーマルフィラーのような低侵襲施術の主要拠点となっています。2023年だけでも、約948万件の神経調節剤注射と529万件のヒアルロン酸フィラー施術が行われ、それぞれ前年比9%と8%の伸びを示しました。ソーシャルメディアの影響力、有名人の動向、若々しい外見への注目の高まりが需要をさらに促進しています。FDAの支持的な規制、可処分所得の増加、アンチエイジングソリューションを求める高齢化社会は、米国市場の主導的地位を強化しています。
世界人口の高齢化に伴い、顔用注射剤の需要が高まっています。美容医療は必要不可欠であるが、加齢にはしわ、小じわ、たるみなど様々な目に見えるサインが伴う。そのため、若々しさを保つために美容治療を選ぶ人が後を絶ちません。顔用注射剤は、ダウンタイムがゼロで、外科的な処置を必要としないため、侵襲的な治療を受けることなく、自己若返りについて問い合わせをする幅広い聴衆を奨励しています。さらに、先進諸国では年齢層が拡大しており、人々は自分の外見により気を遣うようになっています。それゆえ、彼らは最高の外見と感触を得るために美容治療を求めることを厭わず、顔用注射剤市場の見通しに影響を与えています。世界保健機関(WHO)によると、2020年には60歳以上の世界人口が5歳未満児を上回る。高齢化率は2015年の12%から2050年には22%に倍増すると予想されています。
非侵襲的治療への需要の高まり
利便性、ダウンタイムの少なさ、リスクの減少、副作用の少なさから、非侵襲的な顔面形成術を選ぶ人が増えています。例えば、皮膚充填剤やボツリヌス毒素注射は、しわ、容積減少、顔の非対称性など、多くの一般的な審美的問題に迅速かつ効率的な解決策を提供する注射剤です。さらに、多忙な生活や、多くの施術を効率的で危険の少ないものにする技術の進歩が、新世代の非侵襲的顔面治療に影響を与え、顔用注射剤市場価値を高めています。米国形成外科学会(ASPS)のデータによると、2022年に米国で実施された外科的および低侵襲的な美容・再建治療は合計2,620万件に上ります。また、美容外科手術の19%が2019年以降に手術され、顔用注射剤市場の需要を高めていることも明らかになりました。
有名人の推薦とソーシャルメディアの影響力
美容の基準や消費者の嗜好は、有名人の推薦やソーシャルメディアのパーソナリティの影響を受けており、これが顔用注射剤市場の成長を促進しています。有名人が自分の顔の整形手術についてオープンに話したり、様々なソーシャルメディアサイトに投稿したりすると、そのフォロワーは顔用注射剤の使用を検討する可能性が高くなります。例えば、米国顔面形成外科学会(AAFPRS)の調査によると、顔面形成外科医は2019年以降、フェイスリフトが90%増加したと報告しています。昨年、フェイスリフトは女性のための主要な外科手術であり、86%の外科医が行っていました。鼻の整形または隆鼻術は2位で、外科医は79%に施行しており、眼瞼形成術またはアイリフトは73%でした。男女ともに、鼻形成術が83%、眼瞼形成術が49%、フェイスリフトと部分的フェイスリフトが48%です。
The global facial injectables market size was valued at USD 9.17 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 18.80 Billion by 2033, exhibiting a CAGR of 7.89% from 2025-2033. North America currently dominates the market, holding a market share of 39.0% in 2024. The market is driven by a growing aging population seeking effective anti-aging solutions to maintain youthful appearances. Rising demand for non-invasive procedures like Botox and dermal fillers attracts individuals preferring quick, low-risk treatments with minimal downtime. Additionally, celebrity endorsements and social media influence have significantly normalized aesthetic enhancements, encouraging more people to opt for these procedures. Combined, these factors are fueling facial injectables market share, making them a preferred choice for both corrective and preventive cosmetic treatments.
The key growth driver of the facial injectables market is increasing demand for non-surgical aesthetic treatments. Customers are opting for non-surgical aesthetics such as Botox, dermal fillers, and other injectable treatments because of their fast effects, less downtime, and lower complications than conventional cosmetic surgery. The trend is also driven by rising awareness regarding aesthetic improvements, social media culture, and seeking young looks among all generations. Also, improvements in injectable products and availability of safer, longer-acting products are drawing a wider customer base towards it, thus converting minimally invasive treatments into a leading facial injectables market trend.
The U.S. plays a dominant role in the facial injectables market, supported by high consumer awareness, advanced healthcare infrastructure, and strong demand for aesthetic enhancements with a market share of 88.20%. With a large base of skilled dermatologists and cosmetic surgeons, the country is a leading hub for minimally invasive procedures like Botox and dermal fillers. In 2023 alone, approximately 9.48 million neuromodulator injections and 5.29 million hyaluronic acid filler procedures were performed, reflecting year-over-year growth of 9% and 8%, respectively. Social media influence, celebrity trends, and a growing focus on youthful appearances further drive demand. Supportive FDA regulations, rising disposable incomes, and an aging population seeking anti-aging solutions strengthen the U.S. market's leading position.
As the global population is aging the demand for facial injectables is rising. While they are essential, aging comes with various visible signs like wrinkles, fine lines, and sagging skin. Thus, individuals always opt for aesthetic treatments to keep a youthful appearance. Due to the zero downtime and non-surgical procedure, facial injectables encourage a wide audience inquiring about self-rejuvenation without undergoing invasive treatments. Furthermore, the age sector in developed countries is expanding, and people now care more about their appearance. Hence, they are willing to seek aesthetic treatments to look and feel their best, influencing the facial injectables market outlook. In 2020, the global population aged 60 years and above exceeded the under-five children, according to the World Health Organization. The aging population is expected to double globally from 12% in 2015 to 22% in 2050.
Rising Demand for Non-Invasive Procedures
Individuals are opting for non-invasive facial plastic procedures owing to their convenience, minimal downtime decreased risk, and fewer side effects. For example, dermal fillers and botulinum toxin injections, are injectables that provide quick and efficient solutions to numerous common aesthetic problems like wrinkles, volume depletion, and facial asymmetry. Moreover, busy lives, and technological advances that make many procedures efficient and less dangerous, influence the new generation of non-invasive face treatments, which is increasing the facial injectables market value. Data from the American Society of Plastic Surgeons (ASPS) reveals that a total of 26.2 million surgical and minimally invasive cosmetic and reconstructive treatments were performed in the United States in 2022. It also reveals that 19% of cosmetic surgeries surged since 2019, increasing the facial injectables market demand.
Celebrity Endorsements and Social Media Influence
Beauty standards and consumer preferences are influenced by celebrity endorsements and social media personalities which is driving the facial injectables market growth. When celebrities openly discuss their facial plastic surgeries or post about them on various social media sites, their followers are more likely to consider using facial injectables. For instance, according to the survey by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), facial plastic surgeons have reported a 90% rise in facelifts since 2019. Last year, facelifts were the leading surgical procedure for females, with 86% of surgeons performing them. Noses jobs or rhinoplasty come second, with surgeons performing them on 79%, while blepharoplasty or eye lift stood at 73%. For both genders, the top three surgical procedures are rhinoplasty accounting for 83%, blepharoplasties at 49%, and facelifts and partial facelifting at 48%.
Based on the facial injectables market forecast, the botulinum toxin type A dominates the facial injectables market with a market share of 54.8% due to its proven effectiveness, quick results, and wide range of cosmetic and therapeutic applications. It is highly preferred for reducing fine lines, wrinkles, and other signs of aging, making it a go-to choice for minimally invasive facial rejuvenation. Its non-surgical nature, minimal downtime, and relatively low risk profile attract a broad demographic of patients seeking aesthetic enhancements. Additionally, its temporary but noticeable results encourage repeat procedures, driving sustained demand. Growing awareness, expanding indications, and the increasing acceptance of preventive cosmetic treatments among younger populations further strengthen its market dominance. Continuous advancements in formulation and delivery methods also enhance its appeal, supporting its leading position in the segment.
Aesthetics account for the majority of shares of 35.0% driven by the rising demand for minimally invasive cosmetic enhancements aimed at improving appearance and boosting confidence. Increasing awareness of aesthetic procedures, fueled by social media influence, celebrity trends, and changing beauty standards, has significantly expanded the customer base. Patients prefer injectables for their quick results, minimal downtime, and reduced risks compared to surgical interventions. Additionally, the growing popularity of preventive treatments among younger individuals and anti-aging solutions among older populations further drives demand. Continuous innovations in product formulations, offering longer-lasting and more natural results, also contribute to the dominance of the aesthetics segment, making it the largest and most rapidly growing application area in this market.
According to the facial injectables market analysis, the facial line correction is a leading application of injectables, primarily targeting wrinkles, fine lines, and folds caused by aging or facial expressions. Botulinum toxin and dermal fillers are commonly used to smoothen skin, restore youthful contours, and enhance facial aesthetics with minimally invasive, quick, and effective treatments.
Additionally, the lip augmentation uses dermal fillers to enhance lip volume, shape, and definition. It is popular among younger patients seeking fuller lips and older individuals addressing age-related thinning. Minimally invasive techniques and customizable results make it a sought-after procedure, boosting demand for injectables in aesthetic treatments.
Moreover, the non-surgical facelifts with injectables help restore facial volume, reduce sagging, and enhance contours without invasive surgery. Dermal fillers and neuromodulators are combined to achieve natural-looking rejuvenation. The quick recovery and lower risk compared to surgical facelifts make this approach increasingly attractive to patients.
Besides this, the injectables play a vital role in improving acne scars by filling depressions and stimulating collagen production. Dermal fillers provide immediate volume restoration, while some injectables promote long-term skin healing. This minimally invasive option appeals to patients seeking smoother skin without downtime, driving growth in aesthetic dermatology.
Besides this, the other applications include chin augmentation, tear trough correction, and non-surgical nose reshaping. These procedures address specific facial concerns, improving symmetry and enhancing overall facial aesthetics. The versatility of injectables, combined with personalized treatment plans, expands their use across varied cosmetic and reconstructive applications, contributing to overall market growth.
Hospitals represent significant growth with a market share of 45% due to their ability to offer comprehensive care, advanced facilities, and high safety standards. Patients often prefer hospitals for injectable treatments due to the availability of experienced specialists, access to emergency care, and adherence to stringent regulatory protocols. Hospitals also cater to both cosmetic and therapeutic applications of injectables, attracting a diverse patient base. The growing number of hospital-based aesthetic clinics, combined with the rising demand for minimally invasive procedures, boosts their role in market expansion. Additionally, hospitals often serve as training and research centers, fostering innovation and ensuring the availability of the latest injectable products and techniques, further driving their contribution to market growth.
North America leads the facial injectables market with a market share of 39.0% driven by high consumer awareness, strong demand for aesthetic enhancements, and advanced healthcare infrastructure. The region benefits from a well-established network of skilled dermatologists and cosmetic practitioners who offer a wide range of minimally invasive procedures. Increasing social media influence, changing beauty standards, and the growing acceptance of cosmetic treatments across various age groups fuel market growth. Additionally, the presence of innovative, regulatory-approved injectable products ensures access to safe and effective solutions. Rising disposable incomes, a large aging population seeking anti-aging treatments, and the popularity of preventive aesthetics among younger consumers further support North America's dominance in this market. Continuous technological advancements and frequent product innovations also play a key role.
United States Facial Injectables Market Analysis
The United States facial injectables market is primarily driven by increasing consumer demand for non-invasive aesthetic treatments. In line with this, individuals increasingly seeking quicker and safer methods to enhance their appearance are impelling the market. The continual advancements in injectable formulations, which provide longer-lasting results, are further propelling the market growth. Similarly, heightened awareness about facial aging and available treatments is encouraging more patients to opt for injectables. The expanding aging population in the U.S. is creating a larger customer base, fueling market development. According to Census.gov, in 2024, the U.S. had 61.2 million individuals aged 65 and older, marking a 13% rise from 54.2 million in 2020, while the number of children (ages 0 to 17) decreased, reflecting the national aging trend. Furthermore, the growing influence of social media and celebrity endorsements is significantly increasing interest in aesthetic procedures, strengthening market demand. Furthermore, favorable reimbursement policies in certain states are also contributing to the enhanced market's appeal. Moreover, ongoing technological innovations in injectables, along with improved safety profiles, continue to enhance consumer confidence, accelerating higher adoption rates.
Europe Facial Injectables Market Analysis
The market in Europe is witnessing growth propelled by the increasing consumer preference for minimally invasive aesthetic procedures, offering quick recovery and natural results. In accordance with this, the growing focus on anti-aging treatments, fueled by the rising elderly population, is propelling market expansion. As such, Cambridge-based biotech Clock.bio raised USD 5.3 Million in a seed round led by LocalGlobe, focusing on reversing cellular aging using human pluripotent stem cells and CRISPR, aiming to develop anti-aging treatments. Similarly, the heightened influence of social media and celebrity endorsements is further augmenting awareness and demand for these treatments across the region. Additionally, the emerging trend of personalized skincare, with customized injectables tailored to individual skin types, is attracting more consumers to the market. An industry report highlights that in Europe, especially the UK, 60% of consumers prioritize skincare products that are vegan, organic, and ethically sourced, underscoring the rising demand for personalized products that blend effectiveness with ethical principles. The increased affordability of treatments, driven by competitive pricing and innovative financing options, is also contributing to the market's growth. Apart from this, rising healthcare awareness and the expanding focus on self-care are encouraging individuals to invest in facial injectables, further strengthening market momentum.
Asia Pacific Facial Injectables Market Analysis
The Asia Pacific injectables market for the face is mostly fueled by rising disposable incomes and shifting beauty ideals, resulting in greater utilization of aesthetic treatments. Likewise, the expansion of medical tourism in countries such as Thailand and South Korea is further boosting market demand. Based on the Ministry of Health and Welfare's data, South Korea's medical tourism sector saw high growth in 2024, as the number of overseas patients almost doubled to 1.17 million from 605,768 in 2023. Growth in dermatology clinics and medical spas is popularizing injectables in the marketplace. In addition, increased social media and celebrity culture influence is also increasing awareness and expanding market size. Also, the increasing demand for non-surgical over conventional surgeries is favoring market demand since patients are opting for quicker results and less time spent in recovery. Further, the regional competitive environment is favoring the establishment of innovative injectable products, hence opening up profitable market opportunities.
Latin America Facial Injectables Market Analysis
In Latin America, the market for facial injectables is increasing because of the expanding middle class who are looking for aesthetic procedures. The International Society of Aesthetic Plastic Surgery (ISAPS) 2021 survey listed Brazil, Mexico, Argentina, and Colombia in the top 10 nations for aesthetic procedure, with Brazil being ranked second globally for combined surgical and nonsurgical procedures. Apart from this, the growth of influencer culture is broadening awareness and defining beauty trends, and it is urging more people to seek cosmetic procedures. The constant development of product formulas, providing longer-lasting effects with minimal side effects, are also helping boost consumer confidence in the market. In addition to this, the rising popularity of non-invasive beauty treatments among both men and women is backing the region's rising market for facial injectables.
Middle East and Africa Facial Injectables Market Analysis
The Middle East and Africa market is significantly expanding due to increasing disposable incomes, enabling consumers to prioritize aesthetic procedures. Furthermore, the growing influence of social media driving demand for cosmetic enhancements is impelling the market. The rise in medical tourism within the region is attracting international patients, further stimulating the market appeal. Industry analysis highlighted that Dubai is emerging as a prominent medical tourism hub. In 2023, the city welcomed over 691,000 health tourists, 58% of whom were women, primarily seeking gynecology and cosmetic surgery. These visitors collectively spent over AED 1 Billion (USD 280 Million) on treatments. Besides this, continual advancements in healthcare infrastructure are expanding access to modern injectable technologies, improving treatment options, and market accessibility.
The competitive environment is extremely dynamic and driven by innovation, with many players competing on enlarging the product portfolio and enhancing treatment effectiveness. Competitors compete on product safety, effectiveness, long-term results, and ease of use, leading to relentless investment in research and development. Strategic partnerships, mergers, and product introductions are prevalent to consolidate market positions and enhance offerings. In addition, the growth of minimally invasive treatments has contributed to more competition among manufacturers in creating more sophisticated injectables with longer durations and fewer side effects. The market also experiences heightened focus on patient education, customized treatment methods, and practitioner education, which further increases competition. In general, the market is influenced by technological advancements, regulatory clearances, and the increasing global demand for aesthetic treatments.