市場調査レポート

商品コード

1801155

ペット用ウェアラブルの市場規模、シェア、動向、予測：製品、技術、用途、エンドユーザー、流通チャネル、地域別、2025年～2033年

Pet Wearable Market Size, Share, Trends and Forecast by Product, Technology, Application, End-User, Distribution Channel, and Region, 2025-2033

出版日: 2025年08月01日
発行: IMARC
ページ情報: 英文 137 Pages
納期: 2～3営業日

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全表示
概要
図表
目次

概要

サンプル依頼リストに入れる

ペット用ウェアラブルの世界市場規模は2024年に25億米ドルとなりました。今後、IMARC Groupは、同市場が2033年までに68億米ドルに達し、2025年から2033年にかけて11.5％のCAGRを示すと予測しています。現在、北米が市場を独占しており、2024年には37.8％以上の市場シェアを占める。ペットの飼育数の増加、ペットの健康と安全に対する意識の高まり、IoTとGPS技術の進歩、ペットの飼い主の可処分所得の増加などが、この地域の市場を牽引する要因となっています。

世界のペット用ウェアラブル市場は、主にペット所有者の増加とペットの健康と安全に対する関心の高まりによって成長しています。GPSトラッカー、健康センサー、活動モニターなどのデバイスは、ペットの健康状態を監視する高度なツールを求める飼い主の間で人気を集めています。IoT統合やモバイルアプリ接続などの技術的進歩により、機能性とユーザーの利便性が向上しています。IMARC Groupによると、世界のIoT市場規模は2024年に1兆226億米ドルに達し、2033年には3兆4,868億米ドルに達すると予測され、2025～2033年のCAGRは14.6%です。さらに、診断と治療のための動物病院によるウェアラブル技術の採用拡大が、業界の拡大をさらに後押ししています。また、可処分所得の増加やペットケアに対する意識の向上も世界の市場成長に寄与しています。

米国はペット用ウェアラブルの主要な地域市場として浮上しており、主にペット所有率の上昇とペットの健康とウェルネスに対する支出の増加が牽引しています。米国獣医師会（AVMA）によると、2024年には米国の家庭の45.5％が犬を、32.1％が猫をペットとして飼っています。GPSトラッカー、活動モニター、健康センサーなどの先進技術に対するペットオーナーの意識の高まりが、革新的な製品に対する需要を促進しています。IoTとモバイルアプリの統合により、これらのデバイスの使い勝手がさらに向上し、リアルタイムのモニタリングとペットの安全性の向上が可能になります。さらに、動物病院も診断や治療の目的でウェアラブル技術を採用しており、業界の成長をさらに促進しています。可処分所得の増加と強固な技術インフラも市場の持続的拡大を支えています。

ペット用ウェアラブル市場動向：

ペット飼育の増加とペットの人間化

ペット用ウェアラブル市場は、特に北米や欧州など、ペットが家族の一員として扱われることが多い地域で、世界的にペットの飼育率が増加していることが主な要因となっています。APPA National Pet Owners 2024レポートによると、米国では8,200万世帯がペットを飼っています。また、FEDIAF European Pet Food Industryの2024年6月の報告書によると、欧州では合計1億6,600万世帯、つまり50％の家庭が少なくとも1匹のペットを飼っています。さらに、ペットの人間化の動向は、ペットの健康、安全、健康を目的とした製品への需要を高めています。何よりも、ペットの飼い主はペットの生活の質を向上させることに熱心になり、その結果、GPSトラッカー、活動モニター、健康追跡装置などのウェアラブルへの依存度が高まっています。これらの機器により、飼い主はペットの快適性、安全性、全体的な健康状態を確保することができます。そのため、ペットの活動や健康状態に関するリアルタイムのデータを提供するウェアラブルの採用が進んでいます。ペットの健康と安全に対する関心の高まりと、ペットのライフスタイルの追跡と改善に対する関心の高まりが、市場成長の原動力となっています。

著しい技術進歩

センサー、GPS追跡、健康モニタリングにおける技術革新は、ペット用ウェアラブルの機能を大幅に向上させています。ペットの活動、位置、健康指標を追跡するスマートカラーなどのデバイスは、より身近でユーザーフレンドリーになりつつあります。例えば、2024年3月、PetPace 2.0は、遠隔健康監視を提供し、飼い主に安心を提供する、獣医グレードのAIを搭載した画期的な首輪を発表しました。同様に、2022年11月、Whistle Labs社は、活動、行動を追跡し、カスタムメイドの栄養勧告を提供するウェアラブルデバイスの洗練されたスタイリッシュなバージョンであるWhistle Health Limited Editionを発売し、感情的な幸福の監視を支援します。これらの進歩により、ペットの飼い主はペットの健康と行動をより効果的に追跡できるようになり、安心感を与え、積極的なケアに役立てることができます。IoT、Bluetooth、モバイルアプリなどの技術の統合は、ユーザー体験をさらに向上させ、市場の成長を促進します。

ペットの健康と安全に対する意識の高まり

ペットの健康と幸福に対する関心が高まるにつれ、多くの飼い主が予防医療を優先するようになっています。そのため、ペットの飼い主は現在、ペット用ウェアラブルを通じてバイタルサイン、身体活動、行動をモニタリングすることを検討しています。これらのデバイスは、潜在的な健康問題の早期発見を可能にし、病気を予防し寿命を延ばすためのタイムリーな介入を可能にします。追跡装置もまた、特に放浪しがちな屋外のペットにとって、リアルタイムの位置監視による安心感を提供するものとして重要性を増しています。このようにペットの健康と安全に対する関心が高まっているのは、人間と動物との間の感情的な絆が深まっていることを反映しており、多額の支出によってペットのケアに優先順位が置かれていることが浮き彫りになっています。その結果、ペット用ウェアラブルは、利便性、安全性、健康状態の改善への欲求に後押しされ、現代のペットオーナーの日課にますます組み込まれつつあります。ペットの健康と安全に対する意識の高まりが、ペットケア市場におけるウェアラブル技術の需要拡大を後押ししています。

北米
- 米国
- カナダ
アジア太平洋地域
- 中国
- 日本
- インド
- 韓国
- オーストラリア
- インドネシア
- その他
欧州
- ドイツ
- フランス
- 英国
- イタリア
- スペイン
- ロシア
- その他
ラテンアメリカ
- ブラジル
- メキシコ
- その他
中東・アフリカ

第12章 SWOT分析

第13章バリューチェーン分析

第14章ポーターのファイブフォース分析

第15章価格分析

第16章競合情勢

市場構造
主要企業
主要企業のプロファイル
- Cybortra Technology Co. Ltd.
- Dogtra
- FitBark Inc.
- Garmin Ltd.
- High Tech Pet Products Inc.
- Invisible Fence Inc.（Radio Systems Corporation）
- Loc8tor Ltd.
- Motorola（Lenovo）
- Petcube
- PetPace Ltd.
- Tractive
- Whistle Labs Inc.（Mars Inc.）

図表

List of Figures

Figure 1: Global: Pet Wearable Market: Major Drivers and Challenges
Figure 2: Global: Pet Wearable Market: Sales Value (in Billion USD), 2019-2024
Figure 3: Global: Pet Wearable Market: Breakup by Product (in %), 2024
Figure 4: Global: Pet Wearable Market: Breakup by Technology (in %), 2024
Figure 5: Global: Pet Wearable Market: Breakup by Application (in %), 2024
Figure 6: Global: Pet Wearable Market: Breakup by End-User (in %), 2024
Figure 7: Global: Pet Wearable Market: Breakup by Distribution Channel (in %), 2024
Figure 8: Global: Pet Wearable Market: Breakup by Region (in %), 2024
Figure 9: Global: Pet Wearable Market Forecast: Sales Value (in Billion USD), 2025-2033
Figure 10: Global: Pet Wearable (Smart Collar) Market: Sales Value (in Million USD), 2019 & 2024
Figure 11: Global: Pet Wearable (Smart Collar) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 12: Global: Pet Wearable (Smart Vest) Market: Sales Value (in Million USD), 2019 & 2024
Figure 13: Global: Pet Wearable (Smart Vest) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 14: Global: Pet Wearable (Smart Harness) Market: Sales Value (in Million USD), 2019 & 2024
Figure 15: Global: Pet Wearable (Smart Harness) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 16: Global: Pet Wearable (Smart Camera) Market: Sales Value (in Million USD), 2019 & 2024
Figure 17: Global: Pet Wearable (Smart Camera) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 18: Global: Pet Wearable (Others) Market: Sales Value (in Million USD), 2019 & 2024
Figure 19: Global: Pet Wearable (Others) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 20: Global: Pet Wearable (GPS) Market: Sales Value (in Million USD), 2019 & 2024
Figure 21: Global: Pet Wearable (GPS) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 22: Global: Pet Wearable (RFID) Market: Sales Value (in Million USD), 2019 & 2024
Figure 23: Global: Pet Wearable (RFID) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 24: Global: Pet Wearable (Sensors) Market: Sales Value (in Million USD), 2019 & 2024
Figure 25: Global: Pet Wearable (Sensors) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 26: Global: Pet Wearable (Others) Market: Sales Value (in Million USD), 2019 & 2024
Figure 27: Global: Pet Wearable (Others) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 28: Global: Pet Wearable (Identification and Tracking) Market: Sales Value (in Million USD), 2019 & 2024
Figure 29: Global: Pet Wearable (Identification and Tracking) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 30: Global: Pet Wearable (Monitoring and Control) Market: Sales Value (in Million USD), 2019 & 2024
Figure 31: Global: Pet Wearable (Monitoring and Control) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 32: Global: Pet Wearable (Medical Diagnosis and Treatment) Market: Sales Value (in Million USD), 2019 & 2024
Figure 33: Global: Pet Wearable (Medical Diagnosis and Treatment) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 34: Global: Pet Wearable (Facilitation, Safety and Security) Market: Sales Value (in Million USD), 2019 & 2024
Figure 35: Global: Pet Wearable (Facilitation, Safety and Security) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 36: Global: Pet Wearable (Households) Market: Sales Value (in Million USD), 2019 & 2024
Figure 37: Global: Pet Wearable (Households) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 38: Global: Pet Wearable (Commercial) Market: Sales Value (in Million USD), 2019 & 2024
Figure 39: Global: Pet Wearable (Commercial) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 40: Global: Pet Wearable Market: Sales through Modern Trade (in Million USD), 2019 & 2024
Figure 41: Global: Pet Wearable Market Forecast: Sales through Modern Trade (in Million USD), 2025-2033
Figure 42: Global: Pet Wearable Market: Sales through Franchised Outlets (in Million USD), 2019 & 2024
Figure 43: Global: Pet Wearable Market Forecast: Sales through Franchised Outlets (in Million USD), 2025-2033
Figure 44: Global: Pet Wearable Market: Sales through Specialty Stores (in Million USD), 2019 & 2024
Figure 45: Global: Pet Wearable Market Forecast: Sales through Specialty Stores (in Million USD), 2025-2033
Figure 46: Global: Pet Wearable Market: Sales through E-Commerce (in Million USD), 2019 & 2024
Figure 47: Global: Pet Wearable Market Forecast: Sales through E-Commerce (in Million USD), 2025-2033
Figure 48: Global: Pet Wearable Market: Sales through Other Distribution Channels (in Million USD), 2019 & 2024
Figure 49: Global: Pet Wearable Market Forecast: Sales through Other Distribution Channels (in Million USD), 2025-2033
Figure 50: North America: Pet Wearable Market: Sales Value (in Million USD), 2019 & 2024
Figure 51: North America: Pet Wearable Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 52: United States: Pet Wearable Market: Sales Value (in Million USD), 2019 & 2024
Figure 53: United States: Pet Wearable Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 54: Canada: Pet Wearable Market: Sales Value (in Million USD), 2019 & 2024
Figure 55: Canada: Pet Wearable Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 56: Asia Pacific: Pet Wearable Market: Sales Value (in Million USD), 2019 & 2024
Figure 57: Asia Pacific: Pet Wearable Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 58: China: Pet Wearable Market: Sales Value (in Million USD), 2019 & 2024
Figure 59: China: Pet Wearable Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 60: Japan: Pet Wearable Market: Sales Value (in Million USD), 2019 & 2024
Figure 61: Japan: Pet Wearable Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 62: India: Pet Wearable Market: Sales Value (in Million USD), 2019 & 2024
Figure 63: India: Pet Wearable Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 64: South Korea: Pet Wearable Market: Sales Value (in Million USD), 2019 & 2024
Figure 65: South Korea: Pet Wearable Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 66: Australia: Pet Wearable Market: Sales Value (in Million USD), 2019 & 2024
Figure 67: Australia: Pet Wearable Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 68: Indonesia: Pet Wearable Market: Sales Value (in Million USD), 2019 & 2024
Figure 69: Indonesia: Pet Wearable Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 70: Others: Pet Wearable Market: Sales Value (in Million USD), 2019 & 2024
Figure 71: Others: Pet Wearable Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 72: Europe: Pet Wearable Market: Sales Value (in Million USD), 2019 & 2024
Figure 73: Europe: Pet Wearable Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 74: Germany: Pet Wearable Market: Sales Value (in Million USD), 2019 & 2024
Figure 75: Germany: Pet Wearable Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 76: France: Pet Wearable Market: Sales Value (in Million USD), 2019 & 2024
Figure 77: France: Pet Wearable Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 78: United Kingdom: Pet Wearable Market: Sales Value (in Million USD), 2019 & 2024
Figure 79: United Kingdom: Pet Wearable Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 80: Italy: Pet Wearable Market: Sales Value (in Million USD), 2019 & 2024
Figure 81: Italy: Pet Wearable Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 82: Spain: Pet Wearable Market: Sales Value (in Million USD), 2019 & 2024
Figure 83: Spain: Pet Wearable Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 84: Russia: Pet Wearable Market: Sales Value (in Million USD), 2019 & 2024
Figure 85: Russia: Pet Wearable Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 86: Others: Pet Wearable Market: Sales Value (in Million USD), 2019 & 2024
Figure 87: Others: Pet Wearable Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 88: Latin America: Pet Wearable Market: Sales Value (in Million USD), 2019 & 2024
Figure 89: Latin America: Pet Wearable Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 90: Brazil: Pet Wearable Market: Sales Value (in Million USD), 2019 & 2024
Figure 91: Brazil: Pet Wearable Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 92: Mexico: Pet Wearable Market: Sales Value (in Million USD), 2019 & 2024
Figure 93: Mexico: Pet Wearable Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 94: Others: Pet Wearable Market: Sales Value (in Million USD), 2019 & 2024
Figure 95: Others: Pet Wearable Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 96: Middle East and Africa: Pet Wearable Market: Sales Value (in Million USD), 2019 & 2024
Figure 97: Middle East and Africa: Pet Wearable Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 98: Global: Pet Wearable Industry: SWOT Analysis
Figure 99: Global: Pet Wearable Industry: Value Chain Analysis
Figure 100: Global: Pet Wearable Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Pet Wearable Market: Key Industry Highlights, 2024 and 2033
Table 2: Global: Pet Wearable Market Forecast: Breakup by Product (in Million USD), 2025-2033
Table 3: Global: Pet Wearable Market Forecast: Breakup by Technology (in Million USD), 2025-2033
Table 4: Global: Pet Wearable Market Forecast: Breakup by Application (in Million USD), 2025-2033
Table 5: Global: Pet Wearable Market Forecast: Breakup by End-User (in Million USD), 2025-2033
Table 6: Global: Pet Wearable Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
Table 7: Global: Pet Wearable Market Forecast: Breakup by Region (in Million USD), 2025-2033
Table 8: Global: Pet Wearable Market Structure
Table 9: Global: Pet Wearable Market: Key Players

Product Code: SR112025A2306

The global pet wearable market size was valued at USD 2.5 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 6.8 Billion by 2033, exhibiting a CAGR of 11.5% during 2025-2033. North America currently dominates the market, holding a market share of over 37.8% in 2024. The increasing pet ownership, growing awareness about pet health and safety, advancements in IoT and GPS technologies, and rising disposable income of pet owners are some of the factors driving the market across the region.

The global pet wearable market is primarily growing due to increasing pet ownership and the rising focus on pet health and safety. Devices, such as GPS trackers, health sensors and activity monitors, are gaining popularity among pet owners seeking advanced tools to monitor the wellbeing of their pet. Technological advancements, including IoT integration and mobile app connectivity, are enhancing functionality and user convenience. According to the IMARC Group, the global IoT market size reached USD 1,022.6 Billion in 2024 and is projected to reach USD 3,486.8 Billion by 2033, exhibiting a CAGR of 14.6% during 2025-2033. Moreover, the expanding adoption of wearable technology by veterinary clinics for diagnostics and treatment is further propelling industry expansion. Increasing disposable income and awareness about pet care are also contributing to market growth globally.

The United States has emerged as a key regional market for pet wearable, primarily driven by rising pet ownership and increasing spending on pet health and wellness. As per the American Veterinary Medical Association (AVMA), 45.5% of households in the United States owned dogs and 32.1% owned cats as pets in 2024. Growing awareness among pet owners about advanced technologies, such as GPS trackers, activity monitors, and health sensors, is driving demand for innovative products. Integration of IoT and mobile apps further enhances the usability of these devices, allowing real-time monitoring and improved pet safety. In addition, veterinary clinics are also adopting wearable technology for diagnostic and therapeutic purposes, further augmenting industry growth. Increasing disposable income and robust technological infrastructure are also supporting sustained market expansion.

Pet Wearable Market Trends:

Increasing Pet Ownership and Humanization of Pets

The pet wearable market is primarily driven by the increasing pet ownership rates globally, particularly in areas such as North America and Europe, where pets are often treated as family members. According to the APPA National Pet Owners 2024 report, 82 million households in the United States have a pet. A June 2024 report from FEDIAF European Pet Food Industry also reports a total of 166 million households in Europe or 50% of homes own at least one pet. Moreover, the trend of pet humanization is increasing the demand for products aimed at their health, safety, and wellness. More than anything else, pet owners have become keener on improving the quality of life for their pets, resulting in more reliance on wearable such as GPS trackers, activity monitors, and health tracking devices. These devices allow pet owners to ensure that their pets' comfort, security, and overall health are intact. This is, therefore, propelling the adoption of wearable that offer real-time data on the activities and well-being of pets. The ever-increasing concern for pet health and safety, as well as the interest in tracking and improving the lifestyles of pets, is driving market growth.

Significant Technological Advancements

Technological innovations in sensors, GPS tracking, and health monitoring have significantly improved the functionality of pet wearable. Devices such as smart collars that track the activity, location, and health metrics of pets are becoming more accessible and user-friendly. For instance, in March 2024, PetPace 2.0 introduced a revolutionary vet-grade AI-driven collar that offers remote health monitoring, providing peace of mind to owners. Similarly, in November 2022, Whistle Labs launched the Whistle Health Limited Edition, a sleek, stylish version of its wearable device that tracks activity, behavior, and offers custom-made nutrition recommendations, all while helping monitor emotional well-being. These advancements enable pet owners to track the health and behavior of their pets more effectively, giving them peace of mind and helping with proactive care. The integration of technologies such as IoT, Bluetooth, and mobile apps further enhances the user experience and drives market growth.

Growing Awareness about Pet Health and Safety

With a greater concern for the health and well-being of pets, numerous pet owners are making preventive care a priority. As such, pet owners are now considering monitoring vital signs, physical activity, and behavior through pet wearable. These devices allow for early detection of potential health issues, enabling timely interventions that prevent diseases and enhance longevity. Tracking devices have also gained importance, particularly for outdoor pets prone to wandering, as they provide peace of mind through real-time location monitoring. This rising concern about the health and safety of pets reflects a deeper emotional bond between humans and animals, with significant spending highlighting the priority placed on pet care. As a result, pet wearable are becoming increasingly integrated into the routines of modern pet owners, driven by the desire for convenience, safety, and improved health outcomes. The expanding awareness about pet health and safety is thereby a primary factor propelling the growing demand for wearable technologies in the pet care market.

Pet Wearable Industry Segmentation:

Analysis by Product:

Smart Collar
Smart Vest
Smart Harness
Smart Camera
Others

Smart collar leads the market, with around 60.9% of market share in 2024. Smart collars dominate the pet wearable market due to their multifunctionality and advanced features, catering to a wide range of needs. These devices combine GPS tracking, activity monitoring, health tracking, and behavior analysis in a single, convenient product. Their ability to provide real-time data through connected mobile apps enhances pet safety and health management. Moreover, smart collars are particularly popular among pet owners for locating lost pets and monitoring fitness levels. The integration of advanced technologies such as artificial intelligence (AI), Internet of Things (IoT) and sensors, along with customizable options, makes them a versatile and essential tool, driving their widespread adoption in the pet wearable market.

Analysis by Technology:

GPS
RFID
Sensors
Others

RFID holds the majority of the market share, with 40.0% of shares in 2024. This segment is driven by its reliability, cost-effectiveness, and widespread use for identification and tracking. RFID tags are commonly implanted or attached to pets, providing a permanent and tamper-proof means of identifying animals, which is essential for pet recovery and management. These tags require no batteries and offer a long lifespan, making them a low-maintenance option for pet owners and shelters. In addition, RFID technology integrates seamlessly with veterinary databases, allowing quick access to vital pet information. Its simplicity, durability, and efficiency in managing large pet populations make RFID a leading choice in the growing pet wearable market.

Analysis by Application:

Identification and Tracking
Monitoring and Control
Medical Diagnosis and Treatment
Facilitation, Safety and Security

Identification and tracking exhibit a clear dominance in the market, with 61.2% market share in 2024. These devices address critical concerns of pet safety and recovery, driving their prominence in the industry. Devices equipped with technologies such as GPS and RFID enable pet owners to locate lost pets in real time, ensuring their safety, particularly for outdoor or highly active pets. These features provide peace of mind to owners, particularly in urban areas where pets are more likely to stray. Identification capabilities, often integrated with tracking, allow quick access to the medical and ownership information of pets, streamlining veterinary care and shelter operations. The growing awareness about pet safety and advancements in tracking technology are driving demand for these solutions.

Analysis by End-User:

Households
Commercial

Households represent the leading market segment in 2024. This is largely due to the rising rates of pet ownership, driven by the growing trend of treating pets as family members. Pet owners are increasingly adopting wearable devices such as smart collars and activity trackers to monitor the health, behavior, and location of their pets, ensuring safety and well-being. These devices cater to household pets by providing real-time insights into physical activity and health, enabling preventive care and early detection of potential issues. Additionally, the convenience of integrating wearable devices with mobile apps aligns with the tech-savvy preferences of modern households, further driving the adoption of pet wearable in domestic settings.

Analysis by Distribution Channel:

Modern Trade
Franchised Outlets
Specialty Stores
E-Commerce
Others

Specialty stores lead the market, with 42.0% of the market share in 2024. This dominance is driven by their ability to offer a curated selection of high-quality, innovative products tailored to the needs of pet owners. These stores provide a personalized shopping experience, often staffed with knowledgeable professionals who can guide customers in selecting the right wearable device for their pets. Moreover, specialty stores frequently stock premium brands and advanced technologies, including GPS trackers, activity monitors, and health sensors, appealing to tech-savvy and health-conscious pet owners. Their focus on niche markets and exclusive offerings helps build customer loyalty, positioning them as a trusted source for cutting-edge pet wearable in the growing market.

Regional Analysis:

North America
- United States
- Canada
Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
Latin America
- Brazil
- Mexico
- Others
Middle East and Africa

In 2024, North America accounted for the largest market share of over 37.8%. In this region, the pet wearable market is driven by high pet ownership rates and advanced technological infrastructure. Pet owners in North America prioritize health and safety, driving demand for devices such as smart collars, GPS trackers, and activity monitors. Strong disposable income levels enable widespread adoption of premium pet care products, including wearable. Additionally, North America is home to leading tech companies and manufacturers that foster innovation and market growth. Supportive government regulations for pet safety and the availability of robust distribution networks further augment industry growth. The strong emphasis on personalized pet care in the region and its advanced technological infrastructure further solidify its market leadership.

Key Regional Takeaways:

United States Pet Wearable Market Analysis

In 2024, the United States accounts for over 80.50% of the pet wearable market in North America. The United States pet wearable market is growing exponentially, due to increased pet ownership and rising expenditures by households for the care of pets. As per APPA, total U.S. expenditure for the pet industry in 2023 stood at USD 147.0 Billion, up from USD 136.8 Billion in 2022. This growth represents an expansive market for wearable products for pets and other pet-related products and services. The millennial generation is the largest owner group currently, with 32% of owners, while Gen X follows with 27%, and Baby Boomers at 24%. This is leading to a greater need for pet wearable, particularly as younger generations embrace new technology related to monitoring their pets' health and safety. There is also a growing demand for pet wearable that have GPS trackers, activity monitors, and health monitoring devices. More emphasis on health, safety, and convenience from pet owners is increasing the demand for pet wearable, propelling market growth. Preventive health for pets, combined with advancements in technology, is also driving the development of wearable that can track real-time health data, analyze activities, and send alerts in case of emergencies. This is encouraging continued innovation and growth in the United States pet wearable market as more pet owners aim for more personally tailored and proactive care solutions.

Europe Pet Wearable Market Analysis

The European pet wearable market has been witnessing increasing demand due to the rising numbers of pet owners along with a growing interest in pet personal care. As per FEDIAF European Pet Food, 90 million households in the EU own a pet, constituting 46% of the population, with a diverse range of pets including 110 million cats, 90 million dogs, and millions more. Now with pet owners more concerned over their pets' health and welfare, the demand is greater for bespoke, innovative solutions relating to pet care, including wearable. Personalization is also prominent in the pet care industry, in which owners are willing to invest in products specifically tailored according to the needs of their pet. An example is Sure Petcare launching SureFeed Connect, a line of smart feeders with RFID technology to feed each pet according to its needs. This is one of the reasons that the European market for pet wearable is growing at such a rapid rate, driven by the increasing trend of personalized pet care and technological innovation in pet wearable.

Asia Pacific Pet Wearable Market Analysis

As per industrial reports, in the well-developed countries of Asia Pacific, average annual expenditure per pet is estimated to be above USD 100 in the year 2024, particularly for cats and dogs. Singapore and Japan account for an expenditure of USD 195 and USD 101, respectively, with a higher spending in South Korea at USD 360 per pet. This increased expenditure reflects a growing commitment to pet health and well-being in the region. The Asia Pacific pet wearable market benefits greatly by this trend, where pet owners increasingly seek innovative products that can monitor their pets' health, activity, and safety. Drivers for the market include increased pet ownership, primarily in urban locations, improved awareness about pet health, and increased demand for higher technologies such as GPS tracking, health monitoring, and fitness tracking devices. In addition to this, increased disposable incomes and the rising humanization of pets are helping create a growing market for premium products, including wearable for pets. Since the trend of adopting technology is growing and innovative personalized pet care solutions are being introduced, Asia Pacific will continue to emerge as a favorable market for pet wearable.

Latin America Pet Wearable Market Analysis

Several factors are contributing to the growth of the Latin American pet wearable market, with Brazil leading the industry. The country has a very large population of pets numbering almost 168 million and currently ranks third globally in pet ownerships according to a research study. Since the onset of the COVID-19 pandemic in 2020, Brazil has reported a consistent rise in its pets, mainly dogs, exceeding the count of children in individual homes. Such an increase is driving demand for innovative pet products. wearable top the chart as owners want to improve their pets' health, safety, and overall lifestyles. The growth in disposable incomes and an increasing interest in pet care technology are also promoting the adoption of pet wearable. As more Brazilian and Latin American pet owners consider the health of their pets as of prime importance and prioritize real-time monitoring solutions, the pet wearable market is expected to witness continued growth in the region.

Middle East and Africa Pet Wearable Market Analysis

In the Middle East and Africa, the pet wearable market is growing rapidly as pet ownership in these regions increases. For instance, in Saudi Arabia, cat ownership has significantly increased lately as people become aware of the impact their pets have on mental health and well-being. The country reportedly has about 100,000 to 150,000 stray cats as estimated from the records compiled by International Cat Care. Moreover, with favorable climate in most parts, the breeding season persists throughout the year and contributes much to pet growth. As for the UAE, "Kitten Season" is throughout the year in the country as the climatic conditions are moderate here, encouraging constant reproduction. An increasing number of people are raising pets, which is generating the demand for new pet products, including health, location, and activity monitoring wearable. As pet owners in the region become more invested in their animals' well-being, the pet wearable market is continually growing, driven by an increased need for advanced solutions for pet care.

Competitive Landscape:

Key players in the pet wearable market are driving growth through innovation, strategic collaborations, and expanded product portfolios. Companies are integrating advanced technologies such as Internet of Things (IoT), GPS, and artificial intelligence (AI) into their products, offering features such as real-time tracking, health monitoring, and behavioral analysis. Partnerships with veterinary clinics and pet care providers are also enhancing product accessibility and credibility. Moreover, numerous industry players are focusing on developing user-friendly mobile apps that provide insights and recommendations for pet owners. Furthermore, investments in research and development (R&D) are fostering the creation of lightweight, durable, and multi-functional wearable. Besides this, targeted marketing campaigns and expansion into emerging markets are helping these companies reach a broader consumer base, thus influencing the market.

The report provides a comprehensive analysis of the competitive landscape in the pet wearable market with detailed profiles of all major companies, including:

Cybortra Technology Co. Ltd.
Dogtra
FitBark Inc.
Garmin Ltd.
High Tech Pet Products Inc.
Invisible Fence Inc. (Radio Systems Corporation)
Loc8tor Ltd.
Motorola (Lenovo)
Petcube
PetPace Ltd.
Tractive
Whistle Labs Inc. (Mars Inc.)

Key Questions Answered in This Report

1.What is a pet wearable?
2.How big is the pet wearable market?
3.What is the expected growth rate of the global pet wearable market during 2025-2033?
4.What are the key factors driving the global pet wearable market?
5.What is the leading segment of the global pet wearable market based on the product?
6.What is the leading segment of the global pet wearable market based on technology?
7.What is the leading segment of the global pet wearable market based on application?
8.What is the leading segment of the global pet wearable market based on end user?
9.What is the leading segment of the global pet wearable market based on distribution channel?
10.What are the key regions in the global pet wearable market?
11.Who are the key players/companies in the global pet wearable market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Global Pet Wearable Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Product

6.1 Smart Collar
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
6.2 Smart Vest
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
6.3 Smart Harness
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
6.4 Smart Camera
- 6.4.1 Market Trends
- 6.4.2 Market Forecast
6.5 Others
- 6.5.1 Market Trends
- 6.5.2 Market Forecast

7 Market Breakup by Technology

7.1 GPS
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
7.2 RFID
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
7.3 Sensors
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
7.4 Others
- 7.4.1 Market Trends
- 7.4.2 Market Forecast

8 Market Breakup by Application

8.1 Identification and Tracking
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
8.2 Monitoring and Control
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
8.3 Medical Diagnosis and Treatment
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
8.4 Facilitation, Safety and Security
- 8.4.1 Market Trends
- 8.4.2 Market Forecast

9 Market Breakup by End-User

9.1 Households
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
9.2 Commercial
- 9.2.1 Market Trends
- 9.2.2 Market Forecast

10 Market Breakup by Distribution Channel

10.1 Modern Trade
- 10.1.1 Market Trends
- 10.1.2 Market Forecast
10.2 Franchised Outlets
- 10.2.1 Market Trends
- 10.2.2 Market Forecast
10.3 Specialty Stores
- 10.3.1 Market Trends
- 10.3.2 Market Forecast
10.4 E-Commerce
- 10.4.1 Market Trends
- 10.4.2 Market Forecast
10.5 Others
- 10.5.1 Market Trends
- 10.5.2 Market Forecast

11 Market Breakup by Region

11.1 North America
- 11.1.1 United States
  - 11.1.1.1 Market Trends
  - 11.1.1.2 Market Forecast
- 11.1.2 Canada
  - 11.1.2.1 Market Trends
  - 11.1.2.2 Market Forecast
11.2 Asia Pacific
- 11.2.1 China
  - 11.2.1.1 Market Trends
  - 11.2.1.2 Market Forecast
- 11.2.2 Japan
  - 11.2.2.1 Market Trends
  - 11.2.2.2 Market Forecast
- 11.2.3 India
  - 11.2.3.1 Market Trends
  - 11.2.3.2 Market Forecast
- 11.2.4 South Korea
  - 11.2.4.1 Market Trends
  - 11.2.4.2 Market Forecast
- 11.2.5 Australia
  - 11.2.5.1 Market Trends
  - 11.2.5.2 Market Forecast
- 11.2.6 Indonesia
  - 11.2.6.1 Market Trends
  - 11.2.6.2 Market Forecast
- 11.2.7 Others
  - 11.2.7.1 Market Trends
  - 11.2.7.2 Market Forecast
11.3 Europe
- 11.3.1 Germany
  - 11.3.1.1 Market Trends
  - 11.3.1.2 Market Forecast
- 11.3.2 France
  - 11.3.2.1 Market Trends
  - 11.3.2.2 Market Forecast
- 11.3.3 United Kingdom
  - 11.3.3.1 Market Trends
  - 11.3.3.2 Market Forecast
- 11.3.4 Italy
  - 11.3.4.1 Market Trends
  - 11.3.4.2 Market Forecast
- 11.3.5 Spain
  - 11.3.5.1 Market Trends
  - 11.3.5.2 Market Forecast
- 11.3.6 Russia
  - 11.3.6.1 Market Trends
  - 11.3.6.2 Market Forecast
- 11.3.7 Others
  - 11.3.7.1 Market Trends
  - 11.3.7.2 Market Forecast
11.4 Latin America
- 11.4.1 Brazil
  - 11.4.1.1 Market Trends
  - 11.4.1.2 Market Forecast
- 11.4.2 Mexico
  - 11.4.2.1 Market Trends
  - 11.4.2.2 Market Forecast
- 11.4.3 Others
  - 11.4.3.1 Market Trends
  - 11.4.3.2 Market Forecast
11.5 Middle East and Africa
- 11.5.1 Market Trends
- 11.5.2 Market Breakup by Country
- 11.5.3 Market Forecast

12 SWOT Analysis

12.1 Overview
12.2 Strengths
12.3 Weaknesses
12.4 Opportunities
12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

14.1 Overview
14.2 Bargaining Power of Buyers
14.3 Bargaining Power of Suppliers
14.4 Degree of Competition
14.5 Threat of New Entrants
14.6 Threat of Substitutes

15 Price Analysis

16 Competitive Landscape

16.1 Market Structure
16.2 Key Players
16.3 Profiles of Key Players
- 16.3.1 Cybortra Technology Co. Ltd.
  - 16.3.1.1 Company Overview
  - 16.3.1.2 Product Portfolio
- 16.3.2 Dogtra
  - 16.3.2.1 Company Overview
  - 16.3.2.2 Product Portfolio
- 16.3.3 FitBark Inc.
  - 16.3.3.1 Company Overview
  - 16.3.3.2 Product Portfolio
- 16.3.4 Garmin Ltd.
  - 16.3.4.1 Company Overview
  - 16.3.4.2 Product Portfolio
  - 16.3.4.3 Financials
  - 16.3.4.4 SWOT Analysis
- 16.3.5 High Tech Pet Products Inc.
  - 16.3.5.1 Company Overview
  - 16.3.5.2 Product Portfolio
- 16.3.6 Invisible Fence Inc. (Radio Systems Corporation)
  - 16.3.6.1 Company Overview
  - 16.3.6.2 Product Portfolio
- 16.3.7 Loc8tor Ltd.
  - 16.3.7.1 Company Overview
  - 16.3.7.2 Product Portfolio
- 16.3.8 Motorola (Lenovo)
  - 16.3.8.1 Company Overview
  - 16.3.8.2 Product Portfolio
- 16.3.9 Petcube
  - 16.3.9.1 Company Overview
  - 16.3.9.2 Product Portfolio
- 16.3.10 PetPace Ltd.
  - 16.3.10.1 Company Overview
  - 16.3.10.2 Product Portfolio
- 16.3.11 Tractive
  - 16.3.11.1 Company Overview
  - 16.3.11.2 Product Portfolio
- 16.3.12 Whistle Labs Inc. (Mars Inc.)
  - 16.3.12.1 Company Overview
  - 16.3.12.2 Product Portfolio

ペット用ウェアラブルの市場規模、シェア、動向、予測：製品、技術、用途、エンドユーザー、流通チャネル、地域別、2025年～2033年

Pet Wearable Market Size, Share, Trends and Forecast by Product, Technology, Application, End-User, Distribution Channel, and Region, 2025-2033

ペット用ウェアラブル市場動向：

目次

第1章 序文

第2章 調査範囲と調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

第5章 世界のペット用ウェアラブル市場

第6章 市場内訳：製品別

第7章 市場内訳：技術別

第8章 市場内訳：用途別

第9章 市場内訳：エンドユーザー別

第10章 市場内訳：流通チャネル別

第11章 市場内訳：地域別

第12章 SWOT分析

第13章 バリューチェーン分析

第14章 ポーターのファイブフォース分析

第15章 価格分析

第16章 競合情勢