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栄養バーの市場規模、シェア、動向、予測：製品タイプ、カテゴリー、エンドユーザー、フレーバー、流通チャネル、地域別、2025～2033年

Nutritional Bar Market Size, Share, Trends and Forecast by Product Type, Category, End-User, Flavor, Distribution Channel, and Region 2025-2033

出版日
発行
IMARC
ページ情報
英文 137 Pages
納期
2～3営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=149.02円
栄養バーの市場規模、シェア、動向、予測：製品タイプ、カテゴリー、エンドユーザー、フレーバー、流通チャネル、地域別、2025～2033年
出版日: 2025年08月01日
発行: IMARC
ページ情報: 英文 137 Pages
納期: 2～3営業日
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  • 概要
  • 図表
  • 目次
概要

世界の栄養バー市場規模は2024年に14億米ドルに達しました。今後、IMARC Groupは、2033年には19億米ドルに達し、2025～2033年にかけて3.5%の成長率（CAGR）を示すと予測しています。現在、北米が市場を独占しており、2024年の栄養バー市場シェアは37.8％を超えています。高い健康意識、フィットネス文化の普及、先進的な製品イノベーション、強固な流通網を持つ主要メーカーの存在感が、同地域全体の市場を牽引しています。

栄養バーは、多種多様な炭水化物、タンパク質、ビタミン、ミネラルを含み、健康的で便利な代替食を記載しています。主にプロテインバー、エナジーバー、スナックバーなどの形態で販売されており、通常の栄養補助食品として摂取することができます。栄養バーは、筋肉の修復を助け、体のパフォーマンスを向上させ、代謝を高め、体内の飽和脂肪とグルコースレベルを下げるので、集中的なトレーニングの後に非常に効果的です。このため、栄養バーはアスリートや体重管理を目的とする人々に広く消費されており、食欲を抑え、全食品を置き換える役割を果たしています。

栄養バーの世界市場には、消費者の行動やライフスタイルの動向の変化を表す多くの要因があります。重要な要因の一つは、人々の健康意識の高まりであり、多忙で活動的なスケジュールに対応するため、手軽で栄養密度の高いスナックを求めています。便利なエネルギー源も、ジム文化やアウトドア活動を含むフィットネス動向の一環として、栄養バーの需要増加に貢献しています。糖尿病や肥満といったライフスタイルに関連した健康問題の増加に伴い、消費者はより健康的なスナック菓子を選ぶようになっており、低糖質、高タンパク質、高繊維質のバーへの需要が高まっています。World Obesity Atlasによると、2035年までに18歳以上の約79%が低・中所得国に居住することになります。

米国は、健康とウェルネスを重視する消費者の増加と、携帯に便利なスナック菓子への欲求によって、主要な市場破壊者として際立っています。フィットネスやアウトドア志向の高まりにより、タンパク質が豊富でエネルギー補給に役立つバーの需要が高まっています。グルテンフリー、ケト食、ヴィーガンなど、食生活に対する意識の高まりが、消費者の嗜好に合わせた製品選択の革新に拍車をかけています。さらに、eコマースや特定のマーケティング戦術の開発によって市場が利益を得て、アクセシビリティと露出が向上しています。エネルギー、体重管理、総合的な栄養を対象とする機能性食品の需要が市場の拡大を後押ししています。

栄養バー市場動向

健康とウェルネスの動向の高まり

ヘルシーバーの需要は、顧客の間で健康とウェルネスに対する意識が高まっていることが大きな要因となっています。レポートによると、2023年現在、世界の約40%の顧客がより良い食品を意識的に選ぶようになっており、これはより手軽で栄養価の高いスナックの傾向を反映しています。植物ベース、パレオ、ケトダイエットなどのフィットネスやダイエット動向の人気から、特定の食事ニーズに対応した栄養バーの需要が高まっています。ザ・フードインスティテュートが実施した調査によると、アメリカ人消費者の60％近くが、食生活においてタンパク質が重要な要素であると感じており、高タンパク質バーの需要にさらに拍車をかけています。コラーゲン、プロバイオティクス、アダプトゲンなどの機能性成分の使用が増え、栄養バー市場の成長を牽引しています。

外出先での栄養補給に対する需要の高まり

現代の消費者の多忙な生活により、栄養バーの市場は劇的に成長し、持ち運び可能な外出先での栄養ソリューションに対する需要が高まっています。The Food Instituteによると、2023年には世界の顧客の50%以上が1日に3回以上間食をすると回答しており、その利便性と栄養バランスの良さから、栄養価の高いバーが人気の選択肢となっています。世界銀行が報告しているように、地球人口の55％以上が都市部に居住しており、そこでは急速な生活が要求されるため、速くても健康的な食品を摂取する選択肢が求められており、都市化が最大の要因の一つとなっています。顧客の大半は伝統的食事に見切りをつけ、レディトゥイートスナックを選んでおり、栄養バーは伝統的朝食アイテムに取って代わり、栄養バー市場展望をさらに後押ししています。

クリーンラベルと天然材料への注目の高まり

クリーンラベルと天然材料への注目の高まり-栄養価の高いバーの市場は、天然材料とクリーンラベル製品を求める消費者の動向の影響をますます受けています。2023年の調査では、世界の回答者の50%以上が、スナック菓子に含まれる砂糖の量を減らし、遺伝子組み換えでない天然原料を使用することを好んでいることがわかりました。これを受けて、市場は消費者の嗜好を満たすために、植物由来、グルテンフリー、オーガニック原料を使用した配合を生み出しました。Forbes Magazineによると、1,000万人のヴィーガン（完全菜食主義者）の米国人の間でヴィーガン食の傾向が強まり、米国では植物性栄養バーの売上が増加しました。同様に、人工添加物の摂取を減らしたい消費者の多くは、栄養バーでは人工糖分よりもデーツ、蜂蜜、ステビアなどの天然甘味料を選ぶ。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

第5章 世界の栄養バー市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：製品タイプ別

  • プロテインバー
  • スナックバー
  • エネルギーバー
  • 食事代替バー
  • その他

第7章 市場内訳：カテゴリー別

  • 動物由来
  • 植物由来

第8章 市場内訳：エンドユーザー別

  • 成人
  • 幼児

第9章 市場内訳：フレーバー別

  • チョコレート
  • フルーツとナッツ
  • キャラメル
  • ピーナッツバター
  • バニラ
  • ココナッツ
  • クッキーアンドクリーム
  • その他

第10章 市場内訳：流通チャネル別

  • ハイパーマーケットとスーパーマーケット
  • コンビニエンスストア
  • 専門店
  • 薬局とドラッグストア
  • オンライン
  • その他

第11章 市場内訳：地域別

  • 北米
    • 米国
    • カナダ
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
    • インドネシア
    • その他
  • 欧州
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
    • ロシア
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • アルゼンチン
    • コロンビア
    • チリ
    • ペルー
    • その他
  • 中東・アフリカ
    • トルコ
    • サウジアラビア
    • イラン
    • アラブ首長国連邦
    • その他

第12章 SWOT分析

第13章 バリューチェーン分析

第14章 ポーターのファイブフォース分析

第15章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Abbott
    • Clif Bar & Company
    • General Mills Inc.
    • Halo Foods
    • Kellogg Co.
    • Mars Incorporated
    • Natural Balance Foods
    • Quaker Oats Company
    • The Simply Good Foods Company
    • The Nature's Bounty Co.
    • The WhiteWave Foods Company
図表

List of Figures

  • Figure 1: Global: Nutritional Bar Market: Major Drivers and Challenges
  • Figure 2: Global: Nutritional Bar Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Nutritional Bar Market: Breakup by Product Type (in %), 2024
  • Figure 4: Global: Nutritional Bar Market: Breakup by Category (in %), 2024
  • Figure 5: Global: Nutritional Bar Market: Breakup by End-User (in %), 2024
  • Figure 6: Global: Nutritional Bar Market: Breakup by Flavour (in %), 2024
  • Figure 7: Global: Nutritional Bar Market: Breakup by Distribution Channel (in %), 2024
  • Figure 8: Global: Nutritional Bar Market: Breakup by Region (in %), 2024
  • Figure 9: Global: Nutritional Bar Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 10: Global: Nutritional Bar (Protein Bars) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 11: Global: Nutritional Bar (Protein Bars) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 12: Global: Nutritional Bar (Snack Bars) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 13: Global: Nutritional Bar (Snack Bars) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 14: Global: Nutritional Bar (Energy Bars) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 15: Global: Nutritional Bar (Energy Bars) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 16: Global: Nutritional Bar (Meal Replacement Bars) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 17: Global: Nutritional Bar (Meal Replacement Bars) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 18: Global: Nutritional Bar (Other Product Types) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 19: Global: Nutritional Bar (Other Product Types) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 20: Global: Nutritional Bar (Animal Derived) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 21: Global: Nutritional Bar (Animal Derived) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 22: Global: Nutritional Bar (Plant-Based) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 23: Global: Nutritional Bar (Plant- Based) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 24: Global: Nutritional Bar (Adults) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 25: Global: Nutritional Bar (Adults) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 26: Global: Nutritional Bar (Children) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 27: Global: Nutritional Bar (Children) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 28: Global: Nutritional Bar (Chocolate) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 29: Global: Nutritional Bar (Chocolate) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 30: Global: Nutritional Bar (Fruit and Nut) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 31: Global: Nutritional Bar (Fruit and Nut) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 32: Global: Nutritional Bar (Caramel) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 33: Global: Nutritional Bar (Caramel) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 34: Global: Nutritional Bar (Peanut Butter) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 35: Global: Nutritional Bar (Peanut Butter) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 36: Global: Nutritional Bar (Vanilla) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 37: Global: Nutritional Bar (Vanilla) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 38: Global: Nutritional Bar (Coconut) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 39: Global: Nutritional Bar (Coconut) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 40: Global: Nutritional Bar (Cookies and Cream) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 41: Global: Nutritional Bar (Cookies and Cream) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 42: Global: Nutritional Bar (Other Flavours) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 43: Global: Nutritional Bar (Other Flavours) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 44: Global: Nutritional Bar (Hypermarkets and Supermarkets) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 45: Global: Nutritional Bar (Hypermarkets and Supermarkets) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 46: Global: Nutritional Bar (Convenience Stores) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 47: Global: Nutritional Bar (Convenience Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 48: Global: Nutritional Bar (Specialty Stores) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 49: Global: Nutritional Bar (Specialty Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 50: Global: Nutritional Bar (Pharmacies and Drug Stores) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 51: Global: Nutritional Bar (Pharmacies and Drug Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 52: Global: Nutritional Bar (Online) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 53: Global: Nutritional Bar (Online) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 54: Global: Nutritional Bar (Other Distribution Channels) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 55: Global: Nutritional Bar (Other Distribution Channels) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 56: North America: Nutritional Bar Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 57: North America: Nutritional Bar Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 58: United States: Nutritional Bar Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 59: United States: Nutritional Bar Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 60: Canada: Nutritional Bar Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 61: Canada: Nutritional Bar Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 62: Asia Pacific: Nutritional Bar Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 63: Asia Pacific: Nutritional Bar Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 64: China: Nutritional Bar Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 65: China: Nutritional Bar Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 66: Japan: Nutritional Bar Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 67: Japan: Nutritional Bar Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 68: India: Nutritional Bar Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 69: India: Nutritional Bar Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 70: South Korea: Nutritional Bar Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 71: South Korea: Nutritional Bar Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 72: Australia: Nutritional Bar Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 73: Australia: Nutritional Bar Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 74: Indonesia: Nutritional Bar Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 75: Indonesia: Nutritional Bar Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 76: Others: Nutritional Bar Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 77: Others: Nutritional Bar Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 78: Europe: Nutritional Bar Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 79: Europe: Nutritional Bar Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 80: Germany: Nutritional Bar Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 81: Germany: Nutritional Bar Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 82: France: Nutritional Bar Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 83: France: Nutritional Bar Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 84: United Kingdom: Nutritional Bar Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 85: United Kingdom: Nutritional Bar Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 86: Italy: Nutritional Bar Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 87: Italy: Nutritional Bar Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 88: Spain: Nutritional Bar Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 89: Spain: Nutritional Bar Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 90: Russia: Nutritional Bar Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 91: Russia: Nutritional Bar Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 92: Others: Nutritional Bar Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 93: Others: Nutritional Bar Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 94: Middle East and Africa: Nutritional Bar Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 95: Middle East and Africa: Nutritional Bar Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 96: Turkey: Nutritional Bar Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 97: Turkey: Nutritional Bar Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 98: Saudi Arabia: Nutritional Bar Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 99: Saudi Arabia: Nutritional Bar Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 100: Iran: Nutritional Bar Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 101: Iran: Nutritional Bar Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 102: United Arab Emirates: Nutritional Bar Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 103: United Arab Emirates: Nutritional Bar Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 104: Others: Nutritional Bar Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 105: Others: Nutritional Bar Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 106: Latin America: Nutritional Bar Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 107: Latin America: Nutritional Bar Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 108: Brazil: Nutritional Bar Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 109: Brazil: Nutritional Bar Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 110: Mexico: Nutritional Bar Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 111: Mexico: Nutritional Bar Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 112: Argentina: Nutritional Bar Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 113: Argentina: Nutritional Bar Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 114: Colombia: Nutritional Bar Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 115: Colombia: Nutritional Bar Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 116: Chile: Nutritional Bar Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 117: Chile: Nutritional Bar Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 118: Peru: Nutritional Bar Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 119: Peru: Nutritional Bar Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 120: Others: Nutritional Bar Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 121: Others: Nutritional Bar Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 122: Global: Nutritional Bar Industry: SWOT Analysis
  • Figure 123: Global: Nutritional Bar Industry: Value Chain Analysis
  • Figure 124: Global: Nutritional Bar Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Nutritional Bar Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Nutritional Bar Market Forecast: Breakup by Product Type (in Million USD), 2025-2033
  • Table 3: Global: Nutritional Bar Market Forecast: Breakup by Category (in Million USD), 2025-2033
  • Table 4: Global: Nutritional Bar Market Forecast: Breakup by End-User (in Million USD), 2025-2033
  • Table 5: Global: Nutritional Bar Market Forecast: Breakup by Flavour (in Million USD), 2025-2033
  • Table 6: Global: Nutritional Bar Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
  • Table 7: Global: Nutritional Bar Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 8: Global: Nutritional Bar Market: Competitive Structure
  • Table 9: Global: Nutritional Bar Market: Key Players
目次
Product Code: SR112025A2217

The global nutritional bar market size reached USD 1.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1.9 Billion by 2033, exhibiting a growth rate (CAGR) of 3.5% during 2025-2033. North America currently dominates the market, holding a nutritional bar market share of over 37.8% in 2024. High health awareness, widespread fitness culture, advanced product innovation, and a strong presence of key manufacturers along with robust distribution networks are propelling the market across the region.

A nutritional bar contains a wide variety of carbohydrates, proteins, vitamins, and minerals, offering a healthy and convenient meal replacement. It is mostly available in the form of a protein bar, energy bar, snack bar, etc. and can be consumed as a regular dietary supplement. Nutritional bars are highly effective after intensive workouts as they help in muscle repair, improve body performance, enhance metabolism, and reduce saturated fat and glucose levels in the body. Owing to this, nutritional bars are widely consumed by athletes or people targeting weight control for curbing their appetite and replacing whole foods.

There are many factors that represent changing consumer behaviors and lifestyle trends in the global market for nutritional bars. One important factor is the growing health consciousness among people, who seek quick, nutrient-dense snacks to meet their hectic, active schedules. Convenient energy sources also contribute to the increasing demand for nutritional bars as part of the fitness trend that includes gym culture and outdoor activities. With the rise of lifestyle-related health issues such as diabetes and obesity, consumers are increasingly opting for healthier snack alternatives, thereby creating a demand for low-sugar, high-protein, and high-fiber bars. According to the World Obesity Atlas, approximately 79% individuals aged 18 and above, will reside in low-and middle-income countries by 2035.

The United States stands out as a key market disruptor, driven by a growing consumer emphasis on health and wellness, along with the desire for convenient, portable snacks. The increasing trend of fitness pursuits and outdoor living has heightened the demand for bars that are rich in protein and boost energy. Growing awareness of dietary requirements, including gluten-free, keto, and vegan alternatives, has spurred innovation in product selections designed for particular consumer tastes. Moreover, the market gains from developments in e-commerce and specific marketing tactics, improving accessibility and exposure. The demand for functional foods targeting energy, weight control, and overall nutrition enhances market expansion.

Nutritional Bar Market Trends:

Growing health and wellness trends

The demand for healthy bars is highly driven by the increasing awareness of health and wellness among customers. According to reports, as of 2023, around 40% of customers worldwide are consciously opting for better food choices, which reflects the trend of faster and nutrient-rich snacks. There is a rising demand for nutritional bars that cater to specific dietary needs because of the popularity of fitness and diet trends such as plant-based, paleo, and keto diets. A study conducted by The Food Institute finds that nearly 60% of American consumers feel protein is a key component in their diet, further fueling the demand for the high-protein bar. On-the-go nutrition demand continues to fuel a boom in demand for nutritional bars as they increased use of functional ingredients such as collagen, probiotics, and adaptogens, driving the nutritional bar market growth.

Rising demand for on-the-go nutrition

The market for nutritional bars has grown dramatically because of the hectic life of modern consumers, growing demand for portable, on-the-go nutrition solutions. More than 50% of customers worldwide reported snacking more than thrice a day in 2023 as per The Food Institute, and because of their convenience and well-balanced nutrition, nutritious bars are becoming a popular choice. Given that over 55% of the population of Earth resides in cities as reported by World Bank, where fast lives require demand for fast but healthy food intake options, urbanization has been one of the largest factors. A majority of the customers are giving up on traditional meals and choosing ready-to-eat snacks, while nutritional bars are replacing traditional breakfast items, further propelling the nutritional bar market outlook.

Increased focus on clean label and natural ingredients

More emphasis on clean label and natural ingredients-The market for nutritious bars is increasingly being influenced by the trend of consumers toward natural ingredients and clean label products. A 2023 survey found that over 50% of respondents worldwide preferred less sugar in snacks and made from natural, non-GMO components. In response, the market created formulas that have plant-based, gluten-free, and organic ingredients to satisfy consumer preferences. With the increasing trend of vegan diets among 10 million vegan Americans as per Forbes, sales of plant-based nutritional bars increased in the United States. Similarly, most consumers looking to reduce their intake of artificial additives opt for natural sweeteners such as dates, honey, and stevia over artificial sugars in nutritional bars.

Nutritional Bar Industry Segmentation:

Analysis by Product Type:

  • Protein Bars
  • Snack Bars
  • Energy Bars
  • Meal Replacement Bars
  • Others

Protein bars leads the market with around 53.6% of nutritional bar market share in 2024, due to their broad popularity among health-focused consumers and fitness fans. They are preferred for their capacity to offer a fast, convenient source of high-quality protein crucial for muscle recovery, energy, and fullness. As awareness grows regarding protein's importance in weight control and general wellness, these bars have become essential for active people and those looking for healthier snack options. The increasing diversity of flavors, formulations, and dietary choices, including plant-based and low-sugar protein bars, has expanded their customer base, fueling considerable market expansion.

Analysis by Category:

  • Animal Derived
  • Plant-Based

Plant-based leads the market with around 65.7% of market share in 2024, due to the ever-growing shift by consumers toward healthier, sustainable, and ethical food choices. There is a marked rise in demand driven by awareness and concern regarding health and environment among consumers of vegan and vegetarian diets. Being natural, free from allergens, and nutritionally dense, plant-based bars align with the clean-label trends, made with nuts, seeds, and plant proteins. They also appeal to a wider audience, including flexitarians looking to reduce meat and dairy consumption. Moreover, improvements in plant-based protein formulations have improved taste and texture, making these products very appealing to health-conscious consumers and driving the nutritional bars market growth.

Analysis by End-User:

  • Adults
  • Children

Based on the nutritional bar market forecast, The adult segment dominates the sugar substitutes market due to the rising prevalence of lifestyle-related conditions such as obesity, diabetes, and cardiovascular diseases. Adults are increasingly adopting sugar substitutes as a healthier alternative to traditional sugar to manage calorie intake and maintain overall health. This demographic drives demand for low-calorie and natural substitutes, such as stevia, erythritol, and monk fruit, as part of fitness and weight management regimens.

The children segment represents a growing opportunity in the sugar substitutes market, driven by parental concerns over childhood obesity, dental health, and sugar-related health issues. Manufacturers are introducing sugar-free and reduced-sugar products, such as candies, beverages, and snacks, catering to children's taste preferences while minimizing health risks. Regulatory guidelines promoting reduced sugar content in children's diets have also accelerated product innovation in this category.

Analysis by Flavor:

  • Chocolate
  • Fruit and Nut
  • Caramel
  • Peanut Butter
  • Vanilla
  • Coconut
  • Cookies and Cream
  • Others

Chocolate leads the market in 2024, as most consumers prefer this flavor and is used with virtually any ingredient in a bar, such as nuts, fruits, and protein powder. Chocolate also offers a richer taste and an indulgent sense that appeals to a wide spectrum of consumers, ranging from fitness-enthusiastic protein seekers to casual snacker. Chocolate is compatible with many ingredients in a bar. In addition, manufacturers often use chocolate as a base to mask the taste of less palatable but nutritious components, making it a preferred choice. The flavor's nostalgic and comforting appeal further reinforces its popularity across all age groups.

Analysis by Distribution Channel:

  • Hypermarkets and Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Pharmacies and Drug Stores
  • Online
  • Others

Supermarkets and hypermarkets lead the market with around 38.9% of market share in 2024, these large retail outlets provide extensive shelf space for nutritional bar brands, ranging from mass-market favorites to premium selections. According to global nutritional bar market insights, the demand for nutritional bars is driven by the increasing consumer preference for convenience, which supermarkets and hypermarkets fulfill through their accessibility and diverse product range. This accessibility makes them pivotal in driving Nutritional Bar sales across various regions.

Regional Analysis

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Colombia
    • Chile
    • Peru
    • Others
  • Middle East and Africa
    • Turkey
    • Saudi Arabia
    • Iran
    • United Arab Emirates
    • Others

In 2024, North America accounted for the largest market share of over 37.8%, due to high consumer demand for premium and innovative nutritional bar products, a strong presence of leading brands like Hershey's and Mars, and well-established retail networks. In addition, the region's focus on product diversification, such as organic and health-oriented nutritional bars, drives market growth. For example, Hershey's ongoing innovation in healthier options like reduced-sugar nutritional bars highlights the region's adaptability to changing consumer preferences.

Key Regional Takeaways:

United States Nutritional Bar Market Analysis

In 2024, the United States accounts for over 87.6% of the nutritional bar market in North America. The market is dominated by the US as American consumers increasingly desire to have fast healthy snacking products. With people in the United States getting aware of the healthy aspects of diet, nutritional bars are also an alternative for common snacks and thereby, have generated increased demand because of increasing American obesity cases-the CDC report found that around 42% American adults fall in the category of obese, increasing the demand of weight loss items such as protein and meal replacement bars. The sales are rising because of the growing tendency for on-the-go consumption, specifically among the 63% of working people. Demand of protein and energy bars for muscle recovery after workout is highly driven by the fitness industry, which media reports say has over 41,000 gyms and 64 million members.

Consumer preferences are also evolving, with diets like gluten-free, vegan, and keto changing the way products are manufactured. Retail expansion supports the market; it has over 300,000 grocery stores, and there are strong online sales platforms as reported. E-commerce now accounts for more than 15% of overall retail online sales as per reports.

Europe Nutritional Bar Market Analysis

The market for nutritional bars in Europe is driven by rising exercise involvement and awareness of good eating. More than half of Europeans place a high value on making healthy food choices, and the market is led by nations like Germany, the UK, and France. According to a report, at the end of 2023, the European members numbered about 67.6 million, up approximately 4.7 million or 7.5% from 62.9 million in 2022. This trend for fitness showed clearly and fuelled the protein and energy bar market. Plant-based nutritious bars have gained more popularity due to the growing veganism movement. Reports indicate about 3% of Europeans claim to be vegans. This has also been boosted by governmental programs that push for healthy lifestyles, such as the UK sugar reduction program that encourages people to choose better snacking options. With busy lifestyles and rapid urbanisation across the continent, convenient, take-along snacks are increasingly in demand. Nutritional bars are now readily available due to the expansion of e-commerce platforms and major retail chains such as Tesco and Carrefour. More recently, there is also the push for sustainability: European consumers are increasingly opting for environmentally friendly packaging for such products.

Asia Pacific Nutritional Bar Market Analysis

Nutritious bar market in the Asia-Pacific is developing rapidly because of the changes in dietary patterns, urbanization, and increase in disposable income. The three leaders in this region are China, Japan, and India; in 2030, according to media reports, China's city population will have increased to 940 million. According to the media report, India's middle class is supposed to rise by 2025 to 580 million. The growing awareness of fitness in metropolitan areas is an increasing demand for energy and protein bars. India alone, for instance, reported over 10 million gym-goers. Moreover, as the Western diet gained popularity, the demand for nutrient-dense convenience foods grew as well. The growth of e-commerce is also affecting the availability and visibility of nutritional bars, especially in countries like China, where online shopping accounted for more than 27% of all retail sales in 2023, according to data from the Chinese government. The emphasis on health brought about by the pandemic has also increased demand for functional nutritional goods and those that improve immunity. Local inventions and flavours are particularly important because product development for this broad market is influenced by regional tastes.

Latin America Nutritional Bar Market Analysis

The market for nutritious bars in Latin America is being driven by changes in lifestyle and growing health consciousness. The two biggest providers are Brazil and Mexico, with Brazil boasting more than 30,000 gyms and serving more than 7.9 million members. The area has a middle class of over 30% population according to data from the World Bank, who are seeking relatively affordable yet healthy snack alternatives. The demand for protein bars as energy-boosting supplements is on the rise with increased participation in sports and fitness activities among younger consumers. With online grocery sales in Latin America increasing by significantly, e-commerce is a growing channel that increases product availability. In addition, government initiatives that promote healthy eating and restrict sugar consumption have made nutritional bars even more popular as a balanced snack choice.

Middle East and Africa Nutritional Bar Market Analysis

Due to rising urbanisation and health concern, nutritional bars are increasingly popular in the Middle East and Africa (MEA) area. Two of the most significant markets are the United Arab Emirates and Saudi Arabia. The fitness industry in the UAE has over 1,000 gyms, according to reports, and a high per capita income promotes high-end products purchasing. According to reports, lifestyle diseases like diabetes affect more than 25% of adults in the GCC region, which has made them opt for a healthier snacking range. The growing retail industry in the region, which consists of modern supermarkets chains and convenience stores, is a factor that will complement and enhance the availability of products. The affluent middle class in several countries across the continent, including South Africa, is driving demand for nutrient-rich snacks at affordable prices. One of the reasons why nutritional bars have become so popular lately is through partnerships with local stores and awareness efforts about balanced diets.

Competitive Landscape:

Major companies in the nutritional bar market focus on strategic initiatives such as product innovation and branding, leading to the expansion of a customer base and markets, driving the nutritional bar market demand. Continuous new flavors, formulations, and dietary specificities are added to meet consumers' diverse choices. R&D investments allow companies to enhance the nutritional profile of their respective products, such as increasing protein levels or reducing sugar. Many players are using sustainable practices, like sourcing organic ingredients and eco-friendly packaging, to attract the environmentally conscious consumer. Fitness influencers and targeted digital marketing campaigns amplify product visibility and brand loyalty. Companies are also expanding their distribution networks, using e-commerce platforms, and entering untapped markets to expand their consumer base. Furthermore, collaboration with retailers and offering promotional discounts further strengthens their market presence. These combined efforts enable key players in the rapidly expanding industry to compete.

The report provides a comprehensive analysis of the competitive landscape in the nutritional bar market with detailed profiles of all major companies, including:

  • Abbott, Clif Bar & Company
  • General Mills Inc.
  • Halo Foods
  • Kellogg Co.
  • Mars Incorporated
  • Natural Balance Foods
  • Quaker Oats Company
  • The Simply Good Foods Company
  • The Nature's Bounty Co.
  • The WhiteWave Foods Company,

Key Questions Answered in This Report

  • 1.How big is the nutritional bar market?
  • 2.What is the future outlook of nutritional bar market?
  • 3.What are the key factors driving the nutritional bar market?
  • 4.Which region accounts for the largest nutritional bar market share?
  • 5.Which are the leading companies in the global nutritional bar market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Nutritional Bar Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of Covid-19
  • 5.4 Market Forecast

6 Market Breakup by Product Type

  • 6.1 Protein Bars
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Snack Bars
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Energy Bars
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Meal Replacement Bars
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Others
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast

7 Market Breakup by Category

  • 7.1 Animal Derived
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Plant-Based
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by End-User

  • 8.1 Adults
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Children
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Flavour

  • 9.1 Chocolate
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Fruit and Nut
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Caramel
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Peanut Butter
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Vanilla
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast
  • 9.6 Coconut
    • 9.6.1 Market Trends
    • 9.6.2 Market Forecast
  • 9.7 Cookies and Cream
    • 9.7.1 Market Trends
    • 9.7.2 Market Forecast
  • 9.8 Others
    • 9.8.1 Market Trends
    • 9.8.2 Market Forecast

10 Market Breakup by Distribution Channel

  • 10.1 Hypermarkets and Supermarkets
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Convenience Stores
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast
  • 10.3 Specialty Stores
    • 10.3.1 Market Trends
    • 10.3.2 Market Forecast
  • 10.4 Pharmacies and Drug Stores
    • 10.4.1 Market Trends
    • 10.4.2 Market Forecast
  • 10.5 Online
    • 10.5.1 Market Trends
    • 10.5.2 Market Forecast
  • 10.6 Others
    • 10.6.1 Market Trends
    • 10.6.2 Market Forecast

11 Market Breakup by Region

  • 11.1 North America
    • 11.1.1 United States
      • 11.1.1.1 Market Trends
      • 11.1.1.2 Market Forecast
    • 11.1.2 Canada
      • 11.1.2.1 Market Trends
      • 11.1.2.2 Market Forecast
  • 11.2 Asia Pacific
    • 11.2.1 China
      • 11.2.1.1 Market Trends
      • 11.2.1.2 Market Forecast
    • 11.2.2 Japan
      • 11.2.2.1 Market Trends
      • 11.2.2.2 Market Forecast
    • 11.2.3 India
      • 11.2.3.1 Market Trends
      • 11.2.3.2 Market Forecast
    • 11.2.4 South Korea
      • 11.2.4.1 Market Trends
      • 11.2.4.2 Market Forecast
    • 11.2.5 Australia
      • 11.2.5.1 Market Trends
      • 11.2.5.2 Market Forecast
    • 11.2.6 Indonesia
      • 11.2.6.1 Market Trends
      • 11.2.6.2 Market Forecast
    • 11.2.7 Others
      • 11.2.7.1 Market Trends
      • 11.2.7.2 Market Forecast
  • 11.3 Europe
    • 11.3.1 Germany
      • 11.3.1.1 Market Trends
      • 11.3.1.2 Market Forecast
    • 11.3.2 France
      • 11.3.2.1 Market Trends
      • 11.3.2.2 Market Forecast
    • 11.3.3 United Kingdom
      • 11.3.3.1 Market Trends
      • 11.3.3.2 Market Forecast
    • 11.3.4 Italy
      • 11.3.4.1 Market Trends
      • 11.3.4.2 Market Forecast
    • 11.3.5 Spain
      • 11.3.5.1 Market Trends
      • 11.3.5.2 Market Forecast
    • 11.3.6 Russia
      • 11.3.6.1 Market Trends
      • 11.3.6.2 Market Forecast
    • 11.3.7 Others
      • 11.3.7.1 Market Trends
      • 11.3.7.2 Market Forecast
  • 11.4 Latin America
    • 11.4.1 Brazil
      • 11.4.1.1 Market Trends
      • 11.4.1.2 Market Forecast
    • 11.4.2 Mexico
      • 11.4.2.1 Market Trends
      • 11.4.2.2 Market Forecast
    • 11.4.3 Argentina
      • 11.4.3.1 Market Trends
      • 11.4.3.2 Market Forecast
    • 11.4.4 Colombia
      • 11.4.4.1 Market Trends
      • 11.4.4.2 Market Forecast
    • 11.4.5 Chile
      • 11.4.5.1 Market Trends
      • 11.4.5.2 Market Forecast
    • 11.4.6 Peru
      • 11.4.6.1 Market Trends
      • 11.4.6.2 Market Forecast
    • 11.4.7 Others
      • 11.4.7.1 Market Trends
      • 11.4.7.2 Market Forecast
  • 11.5 Middle East and Africa
    • 11.5.1 Turkey
      • 11.5.1.1 Market Trends
      • 11.5.1.2 Market Forecast
    • 11.5.2 Saudi Arabia
      • 11.5.2.1 Market Trends
      • 11.5.2.2 Market Forecast
    • 11.5.3 Iran
      • 11.5.3.1 Market Trends
      • 11.5.3.2 Market Forecast
    • 11.5.4 United Arab Emirates
      • 11.5.4.1 Market Trends
      • 11.5.4.2 Market Forecast
    • 11.5.5 Others
      • 11.5.5.1 Market Trends
      • 11.5.5.2 Market Forecast

12 SWOT Analysis

  • 12.1 Overview
  • 12.2 Strengths
  • 12.3 Weaknesses
  • 12.4 Opportunities
  • 12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

  • 14.1 Overview
  • 14.2 Bargaining Power of Buyers
  • 14.3 Bargaining Power of Suppliers
  • 14.4 Degree of Competition
  • 14.5 Threat of New Entrants
  • 14.6 Threat of Substitutes

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Abbott
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
    • 15.3.2 Clif Bar & Company
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
    • 15.3.3 General Mills Inc.
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
      • 15.3.3.3 Financials
      • 15.3.3.4 SWOT Analysis
    • 15.3.4 Halo Foods
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
      • 15.3.4.3 Financials
      • 15.3.4.4 SWOT Analysis
    • 15.3.5 Kellogg Co.
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
      • 15.3.5.3 Financials
      • 15.3.5.4 SWOT Analysis
    • 15.3.6 Mars Incorporated
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
      • 15.3.6.3 SWOT Analysis
    • 15.3.7 Natural Balance Foods
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
      • 15.3.7.3 Financials
      • 15.3.7.4 SWOT Analysis
    • 15.3.8 Quaker Oats Company
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
    • 15.3.9 The Simply Good Foods Company
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
      • 15.3.9.3 Financials
    • 15.3.10 The Nature's Bounty Co.
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
      • 15.3.10.3 SWOT Analysis
    • 15.3.11 The WhiteWave Foods Company
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio