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市場調査レポート
商品コード
1800779
デジタル地図の市場レポート:タイプ別、用途別、ソリューション別、展開モード別、用途別、最終用途産業別、地域別、2025~2033年Digital Map Market Report by Type, Usage, Solution, Deployment Mode, Application, End-Use Industry, and Region 2025-2033 |
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カスタマイズ可能
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デジタル地図の市場レポート:タイプ別、用途別、ソリューション別、展開モード別、用途別、最終用途産業別、地域別、2025~2033年 |
出版日: 2025年08月01日
発行: IMARC
ページ情報: 英文 137 Pages
納期: 2~3営業日
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世界のデジタル地図の市場規模は2024年に60億米ドルに達しました。今後、IMARC Groupは、2033年には157億米ドルに達し、2025~2033年にかけて12.73%の成長率(CAGR)を示すと予測しています。さまざまな業界における位置情報サービスに対する需要の高まり、モバイル機器と高速インターネットの普及、業界における継続的な技術進歩が、市場成長を促進する主な要因の一例です。
スマートフォンとインターネット利用の増加
世界中のスマートフォンユーザーの数は大幅に増加しており、世界中の膨大な数のユーザーにデジタル地図へのアクセスを提供しています。例えば、国際通信連合(ITU)によると、2022年の携帯電話契約数は85億8,000万を突破しましたが、これに対して世界人口は79億5,000万です。さらに、GPS機能を搭載したスマートフォンは強力なナビゲーションデバイスとして機能し、デジタル地図は場所の検索、道順の確認、ルート計画に欠かせないものとなっています。ライドヘイリングアプリ、フードデリバリーサービス、ローカルビジネス検索などのロケーションベースサービス(LBS)は、デジタル地図に大きく依存しています。例えば、大手オンラインフードデリバリーアプリの1つであるZomatoは、2023年に約6億4,700万件の注文を届けました。このほか、デジタル地図を利用するモバイルアプリやプラットフォームが急増しています。これには、Google Maps、Waze、Apple Mapsのようなナビゲーションアプリのほか、旅行、フィットネス、ソーシャルネットワーキングといった特定の目的に特化したさまざまなアプリが含まれます。例えば、2023年に米国で最もダウンロードされた地図・ナビゲーションソフトはGoogle Mapsでした。2位はWazeで、対象期間中に989万ダウンロードされました。これらのアプリは、リアルタイムの交通情報、公共交通機関情報、位置情報に基づくおすすめ情報など、ナビゲーション以外の機能も提供しています。また、Facebook、Instagram、Snapchatのようなソーシャルネットワーキングプラットフォームには位置情報共有機能が組み込まれており、ユーザーは自分の居場所を友人と共有したり、近くの観光スポットを発見したりすることができるため、デジタル地図市場シェアはさらに拡大しています。
自律走行車の台頭
自律走行車の開発・テストには、非常に詳細で正確なデジタル地図が必要です。自律走行技術に投資する企業は、高度な地図ソリューションの需要を高めています。自動運転車の普及に伴い、高品質でリアルタイムの地図データに対する需要は急速に高まっています。2019年、自動運転車の数は全世界で約3,100万台でしたが、2024年には5,400万台を超えると予想されています。さらに、自律走行車が道路を安全かつ効率的に走行するためには、デジタル地図が不可欠です。これとは別に、デジタル地図市場の各社は、自律走行車特有の要件を満たす高度なマッピングソリューションを提供するために技術革新を進めています。この動向は業界情勢を再形成し、マッピング技術への大規模な投資を促進し、デジタル地図市場の収益をさらに増加させています。例えば、2023年3月、Volkswagen AGの一部であるVolkswagen ADMT GmbHは、自動運転ID用のハードウェアソフトウェアコンポーネントとデジタル地図を開発・供給するため、Mobileye Global Inc.に加わりました。自律走行車とデジタル地図の融合は、個人の移動方法に革命をもたらし、スマート交通システムの開発を加速させています。例えば、2021年2月、ベトナムの国内メーカーであるVin Fastは、カリフォルニア州の公道で自律走行車のテストを実施するライセンスを取得しました。米国で電気自動車を普及させるため、同社はこの許可を申請しました。
技術の進歩
技術の進歩は、デジタル地図市場の見通しにプラスの影響を与えています。GPS対応車両、ウェアラブル端末、スマートホームデバイスなどのIoTデバイスは、膨大な量の位置情報データを生成します。このデータはデジタル地図の改善に利用され、より正確で詳細な情報を提供します。例えば、Reliance Jioは2023年11月、プラグアンドプレイの自動車用4G GPSトラッカー、JioMotiveを発売しました。このトラッカーは車のOBD(On-Board Diagnostics)コネクターに取り付けるため、使い方は簡単です。JioMotiveは、運転習慣や車両の現在位置など、さまざまな重要な活動の追跡を支援することができます。これとは別に、GPSは車のWi-Fiホットスポットとしても機能します。さらに、ビッグデータ解析と機械学習アルゴリズムの使用により、デジタル地図プロバイダーは、交通パターンやユーザー行動などの大量のデータを分析し、マッピングの精度を向上させ、よりパーソナライズされたサービスを提供することができます。これに伴い、3D地図の統合が急速に進んでおり、これも成長を促す要因となっています。例えば、2024年2月、インドのナレンドラ・モディ首相は、主要地図企業であるGenesys International Corporationにバラナシの3Dデジタルツインの開発を依頼しました。Genesys New India Mapスタックを活用したこのプロジェクトは、バラナシのデジタル変革に向けた重要な一歩です。これらの要因によって、今後数年間はデジタル地図市場の需要がさらに高まると予想されます。
The global digital map market size reached USD 6.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 15.7 Billion by 2033, exhibiting a growth rate (CAGR) of 12.73% during 2025-2033. The growing demand for location-based services across various industries, the proliferation of mobile devices and high-speed internet, and ongoing technological advancements in the industry represent some of the key factors driving the market growth.
Rising Usage of Smartphones and Internet
The number of smartphone users across the globe has surged significantly, providing access to digital maps to a vast number of users worldwide. For instance, according to the International Telecommunication Union (ITU) mobile subscriptions surpassed 8.58 billion in 2022 as compared to the global population of 7.95 billion halfway through the year. Additionally, smartphones equipped with GPS capabilities serve as powerful navigation devices, making digital maps indispensable for finding locations, getting directions, and planning routes. Location-based services (LBS), such as ride-hailing apps, food delivery services, and local business searches, heavily rely on digital maps. For instance, Zomato, one of the leading online food delivery apps delivered nearly 647 million orders in 2023. Besides this, the proliferation of mobile apps and platforms that utilize digital maps has surged. This includes navigation apps like Google Maps, Waze, and Apple Maps, as well as various specialized apps for specific purposes like travel, fitness, and social networking. For instance, Google Maps was the most downloaded map and navigation software in the U.S. in 2023. Waze came up second, with 9.89 million downloads during the time under review. In line with this, these apps provide functionalities beyond navigation, such as real-time traffic updates, public transportation information, and location-based recommendations. Apart from this, social networking platforms like Facebook, Instagram, and Snapchat incorporate location-sharing features, enabling users to share their whereabouts with friends and discover nearby points of interest, further adding to the digital map market share.
Emergence of Autonomous Vehicles
The development and testing of autonomous vehicles require highly detailed and precise digital maps. Companies investing in autonomous driving technologies are fueling the demand for advanced mapping solutions. As self-driving cars become more prevalent, the demand for high-quality, real-time mapping data is increasing rapidly. In 2019, there were nearly 31 million automated cars across the globe, whereas the number of automated cars is expected to surpass 54 million in 2024. Moreover, digital maps are essential for autonomous vehicles to navigate safely and efficiently on the roads. Apart from this, companies in the digital map market are innovating to provide advanced mapping solutions that meet the unique requirements of autonomous vehicles. This trend is reshaping the industry landscape and driving significant investments in mapping technology, which is further adding to the digital map market revenue. For instance, in March 2023, Volkswagen ADMT GmbH, a part of Volkswagen AG, joined Mobileye Global Inc. to develop and supply hardware software components and digital maps for the self-driving ID. Buzz AD. In essence, the convergence of autonomous vehicles and digital maps is revolutionizing the way individuals move and accelerating the development of smart transportation systems. For instance, in February 2021, Vin Fast, a domestic manufacturer in Vietnam, obtained a license to conduct autonomous vehicle tests on public roads in California. To promote its electric cars in the U.S., the business applied for this permit.
Technological Advancements
The rising advancement of technology is positively impacting the digital map market outlook. IoT devices, such as GPS-enabled vehicles, wearables, and smart home devices, generate vast amounts of location-based data. This data is used to improve digital maps, providing more accurate and detailed information. For instance, in November 2023, Reliance Jio launched JioMotive, a plug-and-play 4G GPS tracker for cars. Since the auto tracker attaches to the OBD (On-Board Diagnostics) connector of the car, it is simple to use. JioMotive can assist in tracking a variety of crucial activities, including driving habits and a vehicle's current location. Apart from this, the GPS also functions as a Wi-Fi hotspot for the car. In addition, the use of big data analytics and machine learning algorithms enables digital map providers to analyze large volumes of data, such as traffic patterns and user behavior, to improve mapping accuracy and provide more personalized services. In line with this, the surging integration of 3D maps is acting as another growth-inducing factor. For instance, in February 2024, the Prime Minister of India, Narendra Modi, assigned Genesys International Corporation, a leading mapping company, to develop a 3D Digital Twin of Varanasi. Utilizing the Genesys New India Map stack, the project is a significant step in Varanasi towards digital transformation. These factors are further expected to drive the digital map market demand in the coming years.
GIS represented the largest segment
GIS-powered maps are being used to leverage cellular connectivity and expand telecom networks in order to achieve real-time map execution and user accessibility. Digital map solutions are becoming more sophisticated with vector development and map simulation approaches as GIS manufacturers create mobile-based geospatial sensor platforms. For instance, the Central Water Authority of Mauritius implemented ESRI's Geographical Information System (GIS) technology across customer service operations. It allows a clear picture of the water distribution network to its stakeholders.
Outdoor accounted for the largest market share
The rising adoption of outdoor maps in the automotive industry is proliferating the segment growth. In line with this, many outdoor enthusiasts use digital maps to track their sports activities, such as hiking, biking, running, and skiing. These apps provide features like real-time GPS tracking, distance measurement, elevation tracking, and performance analysis. Popular examples include Strava, MapMyRun, and Ski Tracks.
Software represented the largest segment
According to the digital map market overview, the increasing demand for mapping software is attributed to the surging usage of the internet. In line with this, with the proliferation of smartphones, more people have access to mapping applications. This has led to increased demand for mapping software that can provide navigation, location-based services, and real-time information. In addition, the integration of big data and artificial intelligence (AI) with mapping software has enabled advanced functionalities such as predictive analytics, route optimization, and real-time traffic updates. This has heightened the demand for mapping software that can handle and analyze large volumes of spatial data efficiently.
On-premise accounted for the largest market share
Many businesses, especially those dealing with sensitive location data, have concerns about data security and privacy. With on-premises deployment, organizations have more control over their data and can ensure compliance with regulations like GDPR (General Data Protection Regulation). They can keep sensitive data within their own infrastructure, reducing the risk of data breaches and unauthorized access. Besides this, on-premise solutions offer greater customization and flexibility compared to cloud-based solutions. Organizations can tailor the digital mapping software to their specific needs and integrate it with their existing IT infrastructure. This level of customization is particularly beneficial for industries with unique requirements or complex workflows.
Routing and navigation represented the largest segment
According to the digital map market statistics, the surging demand for routing and navigation is attributed to the growing urbanization and the expansion of transportation networks. This leads to a higher demand for efficient routing and navigation solutions. People are constantly on the move, whether commuting to work, traveling for leisure, or conducting business, and they rely on digital maps for navigation guidance. Apart from this, traffic congestion is a major concern in urban areas, leading to wasted time, fuel, and increased pollution. Routing and navigation solutions help users find the fastest routes, avoid traffic jams, and reduce travel time, thereby improving overall efficiency and reducing stress. For instance, in December 2023, the BMW Group launched new models with BMW/MINI Operating System 9 featuring a new navigation system supported by Mapbox. A 3D map layout that is immersive and incorporates dynamic lighting and accurate buildings, along with advanced navigation tools like route planning suited for charging, are among the latest additions.
Automotive accounted for the largest market share
Navigation systems have become standard features in modern automotive vehicles. Digital maps are the backbone of these systems, providing real-time guidance, turn-by-turn directions, and traffic updates. In addition, the development of connected and autonomous vehicles heavily relies on digital maps. These vehicles require highly detailed and accurate maps for precise localization, path planning, and decision-making. Digital maps enable CAVs to understand road conditions, recognize lane markings, and navigate complex environments safely. Consumers expect accurate and up-to-date maps integrated seamlessly into their vehicles for convenient and safe navigation. For instance, in January 2024, Toyota Motor Corporation integrated Mapbox software, which is a major provider of innovative mapping, navigation, and location-based technologies, in its vehicle navigation system.
North America exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for digital maps.
Some of the factors driving the North America digital map market included the rising demand for location-based services, increasing use of mobile technologies for navigation, and ongoing product innovation. These will continue to positively influence the digital map market forecast. Moreover, North America is a hub for location-based services, including navigation, geolocation-based marketing, and delivery services. The demand for digital maps is driven by the widespread adoption of smartphones and the increasing integration of location-based features into mobile apps and services. For instance, Mitsubishi Motors North America, Inc. (MMNA) introduced ClickShop 2.0, an industry-first digital solution, in collaboration with AutoFi Inc. and Santander Consumer USA. With ClickShop 2.0, the car-buying process is seamlessly connected from the Tier-1 and Tier-3 websites of Mitsubishi Motors and its dealer partners to the Mitsubishi dealer showrooms, providing an unmatched and smooth shopping experience. Besides this, with the increasing urbanization and traffic congestion in major North American cities, there's a high demand for digital maps that provide accurate real-time traffic updates, alternative route suggestions, and predictive traffic analytics. Navigation apps like Google Maps and Waze are heavily used by commuters in North America.