ビニル床材の世界市場規模、シェア、動向、予測：製品タイプ、部門、地域別（2025年～2033年）

世界のビニル床材の市場規模は、2024年に555億8,000万米ドルとなりました。IMARC Groupは、今後、同市場が2033年には1,168億3,000万米ドルに達し、2025年～2033年に9.73%のCAGRを示すと予測しています。現在、アジア太平洋が市場を独占しており、2024年の市場シェアは52.2%を超えます。建設プロジェクトの増加、手頃な価格のフローリングソリューションに対する需要の高まり、高度な製造能力、革新的なビニル床材製品の採用拡大などが、アジア太平洋のビニル床材の市場シェアを高める主な要因となっています。

ビニル床材は、他の床材に比べ耐久性に優れ、価格も手頃なことで知られています。耐摩耗性、耐傷性、耐汚染性が高いため、人の出入りが多い場所には理想的であり、費用対効果の高さは予算重視の購買層にアピールします。これらの特徴から、ビニルは住宅用、商業用ともに汎用性の高い選択肢といえます。さらに、最新の印刷技術により、ビニル床材は木材、石材、セラミックタイルなどの天然材料の外観を再現することができます。このような幅広いデザインにより、多様な消費者の嗜好やインテリアスタイルに対応することができ、様々な用途に適しています。さらに、ヘルスケアやホスピタリティ業界では、その衛生的な特性、メンテナンスの容易さ、美的な魅力からビニル床材が好まれています。耐水性があり、人の往来が激しい場所でも耐えられることから、これらの分野での実用的な選択肢となり、世界の普及を後押ししています。

米国はビニル床材市場シェアにおいて重要な役割を担っており、その原動力は大手小売業者の拡大戦略です。主要企業は、拡大するユーザー需要に対応するため、主要州各地に新たな店舗を開設し、在庫商品や専門家によるサービス、販促イベントを提供しています。こうした取り組みは、住宅所有者と専門家の双方にとっての利便性を高めることで、市場の拡大を後押ししています。2024年、Floor & Decorはフロリダ、ジョージア、ミズーリ、ニュージャージーの4カ所に新拠点をグランドオープンし、硬質床材の豊富な品揃えを提供することを明らかにしました。これらの拠点では、住宅所有者や専門家にフローリングの選択肢を即座に提供し、専門家によるサポート、そしてスリリングなグランドオープンのお祝いを提供します。彼らは同業界のトップ小売業者として、その存在感を高め続けています。このほか、環境意識の高まりにより、国のグリーンビルディング基準や規制に従って、揮発性有機化合物（VOC）の排出量が少ないリサイクル可能なビニル床材の代替品の開発が進められています。

ビニル床材市場の動向：

建設業界における製品需要の増加

ビニル床材は、その耐久性、適応性、低メンテナンス性から、住宅用、商業用を問わず、建設分野での使用が増加しており、市場の見通しは良好です。また、耐久性が高く長持ちするため、オフィス、病院、学校などの商業環境での使用が増加していることも、ビニル床材市場の成長を支えています。さらに、都市化の進展や、不動産所有者や企業がより魅力的で長持ちする選択肢で床材を強化することを熱望しているため、改築やリフォームの取り組みが普及していることも、市場の成長に寄与しています。ある業界レポートによると、世界の建設支出は2024年に14兆5,000億米ドル、2025年には15兆7,000億米ドルに達すると予想されており、これは前年比4.3%と8.1%の成長です。

床材ソリューションの急速な技術進歩

ビニル床材の品質と機能を高める急速な技術革新は、個人や企業にとってより魅力的なものとなっています。広葉樹や石材のような高価な材料を模倣した、幅広いデザイン、質感、色を提供するビニル床材ソリューションの導入が、ビニル床材市場の需要に貢献しています。加えて、より環境に優しく持続可能なビニル床材オプションにつながる製造技術の開発は、環境に優しい製品に対するユーザーの嗜好に応えています。これに加えて、3次元（3D）プリントや写真技術の急速な向上により、メーカーはよりリアルで高品質なデザインを作成できるようになり、市場の成長を後押ししています。 ある業界レポートによると、床材分野でよりカスタマイズされた環境に優しい商品を製造するために3Dプリントを使用することが、市場成長を後押ししています。産業レポートによると、3Dプリントシステム、ソフトウェア、材料、サービスからの収益を含む2022年の平均予測市場規模は170億米ドルに達し、年間成長率は13％です。

衛生に対する意識の高まりと容易なメンテナンス

世界の健康問題を背景とした衛生・公衆衛生の意識の高まりが、市場成長の見通しを良好なものにしています。ビニル床材は湿気を通さず、無孔質であるため、フードサービスエリアやヘルスケア施設などの環境に最適です。清掃が簡単でメンテナンスの必要性が少ないため、他の床材と比較して手入れに必要な時間と資源が減少します。これに加えて、住宅と商業の両分野で、清潔さと手入れのしやすさを重視する傾向が強まっていることも、市場の成長を後押ししています。ある業界レポートによると、米国における商業用および住宅用のクリーニングサービス部門は、2024年～2028年に約6％のCAGRで拡大すると予想されています。これに伴い、病原体に対する耐性と滅菌の簡便性から、ヘルスケア環境における製品の広範な使用が市場成長に好影響を与えています。さらに、ビニル床材の実用性を向上させるための抗菌・帯電防止処理の継続的な進歩が市場拡大を後押ししています。

製品の費用対効果に対する意識の高まり

ビニル床材の価格が手頃になりつつあることが、市場成長に明るい見通しをもたらしています。ビニル床材の長寿命と最小限のメンテナンス要件は、他の床材と比較して総所有コストの低減に寄与しています。ある業界レポートによると、ビニル床材の一般的な価格は、インドでは通常、1平方フィートあたり約60～200インドルピーです。加えて、ビニル床材は広葉樹や石材などの高価な床材を低コストで模倣できるため、市場の成長が加速しています。これに伴い、接客業や小売業での製品採用が増加していることも、市場の成長を後押ししています。さらに、設置やメンテナンスのためのダウンタイムを短縮できるため、商業用途で広く採用されていることも市場成長に寄与しています。これに加えて、高品質のビニル床材の長期耐久性と耐摩耗性が市場の成長を強化しています。

ライフスタイルとユーザーの嗜好の変化

ビニル床材の市場予測によると、ミニマリストやモダンなインテリアデザインへの関心の高まりが、クリーンで現代的な外観を提供するビニル床材の人気を高めています。また、ビニル床材はデザインのカスタマイズが柔軟であるため、幅広いパーソナルスタイルに対応できることも市場成長に弾みをつけています。さらに、世界中の様々な文化やデザインのインスピレーションに触れることで、個人や商業空間に様々な動向を取り入れるための製品利用が増加していることも、市場の成長を強化しています。このほか、ビニル床材は優れたデザインと機能性のバランスを提供し、さまざまなテイストやインテリアスタイルに対応します。さらに、DIY（Do It Yourself）による住宅改修への嗜好の高まりが、設置の容易さと多様なデザインオプションによってビニル床材の人気を後押しし、市場成長にプラスの影響を与えています。市場分析によると、DIYによる住宅改修産業の世界市場は、2023年～2030年のCAGRが2.8％を示し、2030年までに9,591億米ドルに達すると予測されています。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 予測手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要業界動向

第5章 世界の床材市場

• 市場概要
• 市場実績
• 市場内訳：地域別
• 市場内訳：セグメント別
• 市場内訳：部門別
• 市場予測

第6章 世界のビニル床材市場

• 市場概要
• 市場実績
• COVID-19の影響
• 価格分析
• 市場内訳：地域別
• 市場内訳：製品タイプ別
• 市場内訳：部門別
• 市場予測
• バリューチェーン分析
• SWOT分析
• ポーターのファイブフォース分析
• 市場促進要因と成功要因

第7章 主要地域の実績

• アジア太平洋
  • 市場動向
  • 市場予測
• 北米
  • 市場動向
  • 市場予測
• 西欧
  • 市場動向
  • 市場予測
• 東欧
  • 市場動向
  • 市場予測
• ラテンアメリカ
  • 市場動向
  • 市場予測
• 中東・アフリカ
  • 市場動向
  • 市場予測

第8章 実績：製品タイプ別

• ビニルシート
• 高級ビニルタイル（LVT）
• ビニルコンポジションタイル（VCT）

第9章 実績：部門別

• 住宅用
• 商業用

第10章 競合情勢

• 競合構造
• 主要企業の生産能力

第11章 ビニル床材の製造プロセス

• 製品概要
• 詳細なプロセスフロー
• ビニル床材製造における各種工程単位操作
• マスバランスと原材料要件

第12章 プロジェクトの詳細・要件・費用

• 土地要件と費用
• 建設要件と費用
• 工場の機械
• 機械写真
• 原材料の必要量と支出
• 原材料と最終製品の写真
• 包装の要件と支出
• 輸送の要件と支出
• ユーティリティ要件と支出
• 人員要件と支出
• その他の設備投資

第13章 ビニル床材製造工場：融資と資金援助

第14章 ビニル床材製造工場：プロジェクト経済

• プロジェクトの資本コスト
• 技術経済的パラメーター
• サプライチェーンの各段階における製品価格とマージン
• 課税と減価償却
• 収入予測
• 支出予測
• 財務分析
• 利益分析

第15章 主要企業のプロファイル

• Mohawk Industries Inc.
• Tarkett Group
• Armstrong World Industries, Inc.
• Shaw Industries, Inc.
• Mannington Mills, Inc.
• Beaulieu International Group
• Gerflor Group
• Forbo Group

List of Figures

• Figure 1: Global: Vinyl Flooring Market: Major Drivers and Challenges
• Figure 2: Global: Flooring Market: Sales Volume (in Billion Sq. Meters), 2019-2024
• Figure 3: Global: Flooring Market: Sales Value (in Billion USD), 2019-2024
• Figure 4: Global: Flooring Market: Breakup by Region (in %), 2024
• Figure 5: Global: Flooring Market: Breakup by Segment (in %), 2024
• Figure 6: Global: Flooring Market: Breakup by Sector (in %), 2024
• Figure 7: Global: Flooring Market Forecast: Sales Volume (in Billion Sq. Meters), 2025-2033
• Figure 8: Global: Flooring Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 9: Global: Vinyl Flooring Market: Sales Volume (in Million Sq. Meters), 2019-2024
• Figure 10: Global: Vinyl Flooring Market: Sales Value (in Billion USD), 2019-2024
• Figure 11: Global: Vinyl Flooring Market: Average Prices (in USD/Sq. Meter), 2019-2024
• Figure 12: Vinyl Flooring Market: Price Structure
• Figure 13: Global: Vinyl Flooring Market: Breakup by Region (in %), 2024
• Figure 14: Global: Vinyl Flooring Market: Breakup by Product Type (in %), 2024
• Figure 15: Global: Vinyl Flooring Market: Breakup by Sector (in %), 2024
• Figure 16: Global: Vinyl Flooring Market Forecast: Sales Volume (in Million Sq. Meters), 2025-2033
• Figure 17: Global: Vinyl Flooring Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 18: Global: Vinyl Flooring Industry: SWOT Analysis
• Figure 19: Global: Vinyl Flooring Industry: Value Chain Analysis
• Figure 20: Global: Vinyl Flooring Industry: Porter's Five Forces Analysis
• Figure 21: Asia-Pacific: Vinyl Flooring Market: Sales Volume (in Million Sq. Meters), 2019 & 2024
• Figure 22: Asia-Pacific: Vinyl Flooring Market Forecast: Sales Volume (in Million Sq. Meters), 2025-2033
• Figure 23: North America: Vinyl Flooring Market: Sales Volume (in Million Sq. Meters), 2019 & 2024
• Figure 24: North America: Vinyl Flooring Market Forecast: Sales Volume (in Million Sq. Meters), 2025-2033
• Figure 25: Western Europe: Vinyl Flooring Market: Sales Volume (in Million Sq. Meters), 2019 & 2024
• Figure 26: Western Europe: Vinyl Flooring Market Forecast: Sales Volume (in Million Sq. Meters), 2025-2033
• Figure 27: Eastern Europe: Vinyl Flooring Market: Sales Volume (in Million Sq. Meters), 2019 & 2024
• Figure 28: Eastern Europe: Vinyl Flooring Market Forecast: Sales Volume (in Million Sq. Meters), 2025-2033
• Figure 29: Latin America: Vinyl Flooring Market: Sales Volume (in Million Sq. Meters), 2019 & 2024
• Figure 30: Latin America: Vinyl Flooring Market Forecast: Sales Volume (in Million Sq. Meters), 2025-2033
• Figure 31: Middle East and Africa: Vinyl Flooring Market: Sales Volume (in Million Sq. Meters), 2019 & 2024
• Figure 32: Middle East and Africa: Vinyl Flooring Market Forecast: Sales Volume (in Million Sq. Meters), 2025-2033
• Figure 33: Global: Vinyl Sheet Flooring Market: Sales Volume (in Million Sq. Meters), 2019 & 2024
• Figure 34: Global: Vinyl Sheet Flooring Market Forecast: Sales Volume (in Million Sq. Meters), 2025-2033
• Figure 35: Global: Luxury Vinyl Tile Flooring Market: Sales Volume (in Million Sq. Meters), 2019 & 2024
• Figure 36: Global: Luxury Vinyl Tile Flooring Market Forecast: Sales Volume (in Million Sq. Meters), 2025-2033
• Figure 37: Global: Vinyl Composition Tile Flooring Market: Sales Volume (in Million Sq. Meters), 2019 & 2024
• Figure 38: Global: Vinyl Composition Tile Flooring Market Forecast: Sales Volume (in Million Sq. Meters), 2025-2033
• Figure 39: Global: Vinyl Flooring Market (in Residential Sector): Sales Volume (in Million Sq. Meters), 2019 & 2024
• Figure 40: Global: Vinyl Flooring Market Forecast (in Residential Sector): Sales Volume (in Million Sq. Meters), 2025-2033
• Figure 41: Global: Vinyl Flooring Market (in Commercial Sector): Sales Volume (in Million Sq. Meters), 2019 & 2024
• Figure 42: Global: Vinyl Flooring Market Forecast (in Commercial Sector): Sales Volume (in Million Sq. Meters), 2025-2033
• Figure 43: Vinyl Flooring Manufacturing Plant: Detailed Process Flow
• Figure 44: Vinyl Flooring Manufacturing: Conversion Rate of Feedstocks
• Figure 45: Vinyl Flooring Manufacturing Plant: Breakup of Capital Costs (in %)
• Figure 46: Vinyl Flooring Industry: Margins Across Various Stages of the Supply Chain
• Figure 47: Vinyl Flooring Production: Manufacturing Cost Breakup (in %)

List of Tables

• Table 1: Global: Flooring Industry: Key Industry Highlights, 2024 and 2033
• Table 2: Global: Vinyl Flooring Industry: Key Industry Highlights, 2024 and 2033
• Table 3: Global: Vinyl Flooring Market Forecast: Breakup by Region (in Million Sq. Meters), 2025-2033
• Table 4: Global: Vinyl Flooring Market Forecast: Breakup by Product Type (in Million Sq. Meters), 2025-2033
• Table 5: Global: Vinyl Flooring Market Forecast: Breakup by Sector (in Million Sq. Meters), 2025-2033
• Table 6: Global: Vinyl Flooring Market: Competitive Structure
• Table 7: Global: Vinyl Flooring Market: Production Capacities of Key Players
• Table 8: Vinyl Flooring Manufacturing Plant: Raw Material Requirements (in Tons/Day)
• Table 9: Vinyl Flooring Manufacturing Plant: Costs Related to Land and Site Development (in USD)
• Table 10: Vinyl Flooring Manufacturing Plant: Costs Related to Civil Works (in USD)
• Table 11: Vinyl Flooring Manufacturing Plant: Machinery Costs (in USD)
• Table 12: Vinyl Flooring Manufacturing Plant: Raw Material Requirements (in Tons/Day) and Expenditures (USD/Ton)
• Table 13: Vinyl Flooring Manufacturing Plant: Costs Related to Utilities
• Table 14: Vinyl Flooring Manufacturing Plant: Costs Related to Salaries and Wages (in USD)
• Table 15: Vinyl Flooring Manufacturing Plant: Costs Related to Other Capital Investments (in USD)
• Table 16: Details of Financial Assistance Offered by Financial Institutions
• Table 17: Vinyl Flooring Manufacturing Plant: Capital Costs (in USD)
• Table 18: Vinyl Flooring Manufacturing Plant: Techno-Economic Parameters
• Table 19: Vinyl Flooring Manufacturing Plant: Income Projections (in USD)
• Table 20: Vinyl Flooring Manufacturing Plant: Expenditure Projections (in USD)
• Table 21: Vinyl Flooring Manufacturing Plant: Taxation (in USD)
• Table 22: Vinyl Flooring Manufacturing Plant: Depreciation (in USD)
• Table 23: Vinyl Flooring Manufacturing Plant: Cash Flow Analysis Without Considering the Income Tax Liability (in USD)
• Table 24: Vinyl Flooring Manufacturing Plant: Cash Flow Analysis on Considering the Income Tax Liability (in USD)
• Table 25: Vinyl Flooring Manufacturing Plant: Profit and Loss Account (in USD)

The global vinyl flooring market size was valued at USD 55.58 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 116.83 Billion by 2033, exhibiting a CAGR of 9.73% from 2025-2033. Asia Pacific currently dominates the market, holding a market share of over 52.2% in 2024. The increasing construction projects, rising demand for affordable flooring solutions, advanced manufacturing capabilities, and expanding adoption of innovative vinyl flooring products are some of the major factors bolstering the vinyl flooring market share in Asia Pacific.

Vinyl flooring is renowned for its durability and affordability compared to other flooring options. Its resistance to wear, scratches, and stains makes it ideal for high-traffic areas, while its cost-effectiveness appeals to budget-conscious buyers. These features position vinyl as a versatile choice for both residential and commercial applications. Additionally, contemporary printing technologies enable vinyl flooring to replicate the look of natural substances such as wood, stone, and ceramic tiles. This wide range of designs enables it to cater to diverse consumer tastes and interior styles, making it suitable for various applications. Moreover, the healthcare and hospitality industries favor vinyl flooring for its hygienic properties, ease of maintenance, and aesthetic appeal. Its water resistance and ability to withstand heavy foot traffic make it a practical choice for these sectors, driving its adoption globally.

The United States plays a crucial role in the vinyl flooring market share, driven by the expansion strategies of major retailers, enhancing accessibility and availability of diverse flooring options. Leading companies are opening new locations across key states to cater to growing user demand, providing in-stock products, expert services, and promotional events. These initiatives enhance market expansion by increasing convenience for both homeowners and professionals. In 2024, Floor & Decor revealed the grand openings of four new locations in Florida, Georgia, Missouri, and New Jersey, providing an extensive selection of hard-surface flooring. These sites offer homeowners and professionals immediate flooring choices, expert assistance, and thrilling grand opening celebrations. The business keeps broadening its presence as a top retailer in the sector. Besides this, increasing environmental consciousness is driving the creation of recyclable vinyl flooring alternatives that emit low levels of volatile organic compounds (VOCs), in accordance with the country's green building standards and regulations.

Vinyl Flooring Market Trends:

Increasing Product Demand in Construction Industry

The growing use of vinyl flooring in the construction sector for both residential and commercial purposes, owing to its durability, adaptability, and low maintenance, is offering a favorable market outlook. Additionally, the increasing product use in commercial environments such as offices, hospitals, and schools, because of its durability and long-lasting nature, is supporting the vinyl flooring market growth. Moreover, the increasing urbanization and the greater prevalence of renovation and remodeling efforts, as property owners and companies aspire to enhance their flooring with more attractive and long-lasting choices, is contributing to the market growth. According to an industry report, global construction spending is expected to reach USD 14.5 Trillion in 2024 and USD 15.7 Trillion in 2025, representing growths of 4.3% and 8.1% from the previous year, fueled by non-residential investments and the continuing rebound in residential construction.

Rapid Technological Advancements in Flooring Solutions

The rapid technological innovations that enhance the quality and features of vinyl flooring making it more appealing to individuals and businesses. The introduction of vinyl flooring solutions that offer a vast range of designs, textures, and colors that mimic more expensive materials like hardwood and stone is contributing to the vinyl flooring market demand. In addition, developments in manufacturing technologies that lead to more environment-friendly and sustainable vinyl flooring options are catering to user preferences for eco-friendly products. Besides this, rapid improvements in three-dimensional (3D) printing and photographic technologies, which enable manufacturers to create more realistic and higher-quality designs, are bolstering the market growth. According to an industrial report, the use of 3D printing to produce more customized and eco-friendly goods in the flooring sector is impelling the market growth. As per an industry report, the average projected market size in 2022, encompassing revenue from 3D printing systems, software, materials, and services, hit USD 17 Billion with an annual growth rate of 13%.

Rising Awareness of Hygiene and Easy Maintenance

The increased awareness about hygiene and sanitation, driven by global health issues, is fostering a favorable outlook for market growth. Vinyl flooring is impervious to moisture and non-porous, which makes it a perfect option for environments, which include food service areas and healthcare facilities. The simplicity of cleaning and minimal maintenance needs decreases the time and resources required for care when compared to other flooring alternatives. In addition to this, the increasing focus on cleanliness and easy-care options in both residential and commercial sectors is fostering the market growth. As per an industry report, the cleaning services sector for both commercial and residential purposes in the United States is expected to expand at a CAGR of approximately 6% from 2024 to 2028. Aligned with this, the extensive use of products in healthcare environments, due to their resistance to pathogens and simplicity of sterilization, is favorably impacting market growth. Moreover, continuous advancements in antimicrobial and antistatic treatments for vinyl flooring to improve its practicality are aiding market expansion.

Growing Awareness About Product's Cost-effectiveness

The rising affordability of vinyl flooring is creating a positive outlook for the market growth. The long lifespan and minimal maintenance requirements of the product are contributing to a lower total cost of ownership in comparison with other flooring options. As per an industry report, the typical price of vinyl flooring for homes usually varies from approximately INR 60 to INR 200 for each square foot in India. Additionally, the ability of vinyl flooring to mimic expensive flooring options, including hardwood and stone, at lower cost is strengthening the market growth. In line with this, the rising product application in the hospitality and retail sectors is favoring the market growth. Furthermore, the widespread product adoption in commercial applications, as it reduces downtime for installation and maintenance, is contributing to the market growth. In addition to this, the long-term durability and wear resistance of high-quality vinyl flooring is strengthening the market growth.

Changing Lifestyles and User Preferences

As per the vinyl flooring market forecast, the growing interest in minimalist and modern interior designs is increasing the popularity of vinyl flooring as it offers a clean, contemporary look. Moreover, the flexibility of vinyl flooring in terms of design customization, allowing it to cater to a wide range of personal styles, is providing an impetus to the market growth. Furthermore, the rising product utilization for incorporating various trends in personal and commercial spaces due to the exposure to multiple cultures and design inspirations across the globe is strengthening the market growth. Besides this, vinyl flooring provides a balance of great design and functionality, serving to various tastes and interior styles. Moreover, the increasing preference for do-it-yourself (DIY) home improvement projects, boosting the popularity of vinyl flooring, owing to its ease of installation and various design options, is positively influencing the market growth. A market analysis reveals that the global market for the DIY home improvement industry is projected to reach USD 959.1 Billion by the year 2030, exhibiting a CAGR of 2.8% from 2023 to 2030.

Vinyl Flooring Industry Segmentation:

Analysis by Product Type:

• Vinyl Sheet
• Luxury Vinyl Tile (LVT)
• Vinyl Composition Tile (VCT)

Luxury vinyl tile (LVT) dominates the market with a 65.4% share in 2024. Luxury vinyl tile (LVT) is the largest segment owing to its superior versatility, durability, and aesthetic appeal. LVT offers high-quality designs that closely replicate natural materials like wood and stone, making it a preferred choice for users seeking affordable alternatives without compromising on appearance. Its water-resistant properties and resilience against scratches and wear make it ideal for high-moisture areas, which includes kitchens, bathrooms and high-traffic spaces. Additionally, LVT is favored for its ease of installation, with options like click-and-lock systems that reduce labor time and costs. Manufacturers continue to innovate within the segment, introducing products with enhanced features like sound insulation, improved underfoot comfort, and sustainable materials. The availability of a wide range of colors, textures, and finishes ensures its appeal across residential and commercial applications.

Analysis by Sector:

• Residential
• Commercial

Based on the vinyl flooring market outlook, residential leads the market with 53.4% share in 2024. The residential sector holds the largest share in the market, driven by the growing preference for durable, stylish, and low-maintenance flooring solutions. Homeowners opt for vinyl flooring due to its wide range of designs and finishes that mimic natural materials like wood and stone, allowing for seamless integration with various interior styles. The ease of installation, including peel-and-stick options, appeals to DIY enthusiasts, further boosting its popularity in this segment. Additionally, the product's resilience against water, stains, and scratches makes it particularly suitable for kitchens, bathrooms, and other high-traffic areas. Renovation projects and the need for affordable yet long-lasting flooring options are further driving the demand. Manufacturers cater to this market by offering customizable products that meet diverse user needs, including environmentally conscious alternatives.

Regional Analysis:

• Asia Pacific
• North America
• Western Europe
• Eastern Europe
• Latin America
• Middle East and Africa

In 2024, Asia Pacific accounted for the largest market share of 52.2%. Asia Pacific dominates the vinyl flooring market, driven by rapid urbanization, booming construction activities, and economic growth in the region. Moreover, the large population base, increasing demand for residential and commercial infrastructure, and a growing middle-class population with rising disposable incomes are supporting the market growth. Additionally, the widespread adoption of modern living standards and increasing awareness about the benefits of vinyl flooring are contributing to the market growth. Additionally, the presence of several key vinyl flooring manufacturers are engaging in strategic acquisitions and investments aimed at strengthening production capabilities and expanding market reach. In 2024, Seoul-based STIC Investments agreed to acquire a 65% stake in Nox Corporation, a global leader in luxury vinyl tile (LVT) flooring, from TPG Inc. for $336 million. Nox, known for its strong presence in the US and Europe, generates 90% of its sales overseas and plans to enhance competitiveness through premium offerings and optimized global production.

Key Regional Takeaways:

United States Vinyl Flooring Market Analysis

In North America, the United States accounted for 85.30% of the total market share. One of the factors that propel the strong expansion of the vinyl flooring market in the US is the growing demand for cost-effective and long-lasting flooring options. This is mainly due to luxury vinyl tiles (LVT) being more popular among both homeowners and businesses for its lower cost, easier maintenance, and aesthetic appeal compared with other options like natural stone and hardwood. This also led to increased demand for vinyl flooring solutions because of the increased house repairs and construction activities in the single-family dwelling sector. As per the report, Improving America's Housing 2023, published by the Joint Centre for Housing Studies, Harvard University, the pandemic made people realize about their homes, driving the US remodeling market at USD 567 Billion in 2022.

As per the vinyl flooring market trends, increased environmental sustainability awareness is also fueling demand, as more and more consumers opt for eco-friendly vinyl products. For instance, manufacturers are adopting recyclable and low-VOC materials to attract the eco-conscious customer group. The trend of Do It Yourself home remodeling projects and the ease of installation of vinyl flooring continue to propel growth in the market. Its further use in the commercial markets includes its utilization in the retail, hospitality, and healthcare industries for expanding the market.

Europe Vinyl Flooring Market Analysis

The European market is growing with vinyl flooring on account of increased renovation activity, the increasing demand of consumers towards fashionable yet durable flooring products, and an increased awareness of the need for 'green' building practices. Over 1.5 Million housing units will have been completed in Europe by 2026 according to data from the IFO Institute for Economic Research. Especially in regions of considerable demand for low maintenance flooring options, vinyl flooring offers flexible and affordable alternatives to other kinds of flooring.

The driving forces for the industry are the increasing demand for luxury vinyl tiles, which is less expensive than hardwood and natural stone flooring. Furthermore, the industry is shaped by sustainability trends in Europe, such as a trend toward products with little environmental impact or made from recycled materials. Vinyl flooring is becoming popular in the business sector because of its easy maintenance and resistance to the high foot activity. Secondly, due to the arrival of the online retail channel, it has become easier for customers to access flooring products, driving the growth of the market.

Asia Pacific Vinyl Flooring Market Analysis

The market for vinyl flooring is expanding rapidly in the Asia-Pacific region due to factors such as growing urbanization, increasing disposable income, and a growing need for reasonably priced, high-quality flooring solutions. Large-scale infrastructure projects, urbanization, and energy investments are driving the construction industry's notable expansion throughout Asian nations. For instance, the construction of the 4,800 MW Shidaowan Nuclear Power Plant in Rongcheng, Weihai, Shandong, China has started in the third quarter of 2024. Besides, the Jakarta MRT expansion is underway with a loan of nearly USD 1 Billion from Japan, Indonesia commenced construction on a new MRT line in Jakarta in September 2024, as per an industry report. The need for vinyl flooring in houses and enterprises in China is mainly because of the nation's increased urbanization and a healthy real estate sector. Boom demand long-life inexpensive and durable floorings resulting due to increased middle classes along with an increase of an Indian development boom market further grow due to the ongoing popularity green constructing practices in the growing importance residential and commercial applications owing due the increased trend of increasing population towards ecological awareness within area also the product manufacturers increasingly make efforts toward the use the eco-friendly vinyl solution products towards flooring needs.

Latin America Vinyl Flooring Market Analysis

Fast growth of the real estate and construction sectors, especially in Brazil and Mexico, is driving the Latin American vinyl flooring industry. Large investments in energy, infrastructure, and urban growth are contributing to fast growth of Brazil's construction sector. A new Growth Acceleration Program was introduced in August 2023 by President Luiz Inacio Lula da Silva, who committed over BRL 1.7 Trillion (about USD 350 Billion) over four years, as per an industry report. Vinyl flooring is becoming more and more popular because of its affordability, durability, and aesthetic appeal as middle-class earnings rise and there is a growing need for reasonably priced home repair alternatives. The increasing demand for residential and commercial development projects due to urbanization trends is also driving the market for vinyl flooring. Moreover, the region is experiencing a trend of eco-friendly products as many manufacturers focus on producing vinyl flooring made from sustainable materials, which is driving the growth of the market.

Middle East and Africa Vinyl Flooring Market Analysis

Developments in construction and infrastructure, particularly in the United Arab Emirates, Saudi Arabia, and South Africa, are propelling the vinyl flooring market across the Middle East and Africa. For example, with an estimated cost of USD 1.5 Trillion, NEOM stands as one of the largest master-planned developments in the region, if not globally. The need for budget-friendly, easy-to-maintain flooring solutions in residential and commercial properties is rising as the area becomes more urbanized. Additionally, the increasing number of environmentally conscious consumers is forcing manufacturers to adopt sustainable production methods. Vinyl flooring is gaining popularity in the hotel industry primarily due to its simplicity of care and resistance to high traffic.

Competitive Landscape:

The main participants are engaged in various strategic efforts to improve their market position and respond to evolving user needs. They are directing resources to research and development (R&D) to improve and innovate the quality, durability, and design of their products. Additionally, some companies are using recycled materials and reducing their environmental impact during production processes. Furthermore, the leading companies are enhancing their advertising strategies, emphasizing digital channels and specific advertisements to connect with a larger audience. Additionally, they are expanding their geographic presence through mergers, acquisitions, and collaborations to tap into new markets and leverage local expertise. In December 2023, Karndean Design flooring purchased the assets of Go Resilient Canada. This tactical decision improved Karndean's distribution capabilities and reinforced the company's position in the Canadian flooring market.

The report provides a comprehensive analysis of the competitive landscape in the vinyl flooring market with detailed profiles of all major companies, including:

• Mohawk Industries Inc.
• Tarkett Group
• Armstrong World Industries Inc.
• Shaw Industries, Inc.
• Mannington Mills, Inc.
• Beaulieu International Group
• Gerflor Group
• Forbo Group

Key Questions Answered in This Report

• 1.What is vinyl flooring?
• 2.How big is the vinyl flooring market?
• 3.At what CAGR is the market projected to grow in the forecast period 2025-2033?
• 4.What are the key factors driving the global vinyl flooring market?
• 5.What is the leading segment of the global vinyl flooring market based on product type?
• 6.What is the leading segment of the global vinyl flooring market based on sector?
• 7.Which segment accounted for the largest vinyl flooring market share?
• 8.Which region held the highest market share in the market?
• 9.Who are the key players/companies in the global vinyl flooring market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Flooring Market

• 5.1 Market Overview
• 5.2 Market Performance
  • 5.2.1 Volume Trends
  • 5.2.2 Value Trends
• 5.3 Market Breakup by Region
• 5.4 Market Breakup by Segment
  • 5.4.1 Hard Flooring
    • 5.4.1.1 Stone
    • 5.4.1.2 Ceramic
    • 5.4.1.3 Hardwood
    • 5.4.1.4 Vinyl
    • 5.4.1.5 Wooden Laminates
  • 5.4.2 Soft Flooring
    • 5.4.2.1 Carpets
    • 5.4.2.2 Mats
    • 5.4.2.3 Rugs
• 5.5 Market Breakup by Sector
• 5.6 Market Forecast

6 Global Vinyl Flooring Market

• 6.1 Market Overview
• 6.2 Market Performance
  • 6.2.1 Volume Trends
  • 6.2.2 Value Trends
• 6.3 Impact of COVID-19
• 6.4 Price Analysis
  • 6.4.1 Key Price Indicators
  • 6.4.2 Price Structure
  • 6.4.3 Price Trends
• 6.5 Market Breakup by Region
• 6.6 Market Breakup by Product Type
• 6.7 Market Breakup by Sector
• 6.8 Market Forecast
• 6.9 Value Chain Analysis
  • 6.9.1 Raw Material Procurement
  • 6.9.2 Manufacturing
  • 6.9.3 Marketing
  • 6.9.4 Distribution
  • 6.9.5 Export
  • 6.9.6 End-Use
• 6.10 SWOT Analysis
  • 6.10.1 Overview
  • 6.10.2 Strengths
  • 6.10.3 Weaknesses
  • 6.10.4 Opportunities
  • 6.10.5 Threats
• 6.11 Porters Five Forces Analysis
  • 6.11.1 Overview
  • 6.11.2 Bargaining Power of Buyers
  • 6.11.3 Bargaining Power of Suppliers
  • 6.11.4 Degree of Rivalry
  • 6.11.5 Threat of New Entrants
  • 6.11.6 Threat of Substitutes
• 6.12 Key Market Drivers and Success Factors

7 Performance of Key Regions

• 7.1 Asia-Pacific
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 North America
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Western Europe
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Eastern Europe
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast
• 7.5 Latin America
  • 7.5.1 Market Trends
  • 7.5.2 Market Forecast
• 7.6 Middle East and Africa
  • 7.6.1 Market Trends
  • 7.6.2 Market Forecast

8 Performance by Product Type

• 8.1 Vinyl Sheet
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Luxury Vinyl Tile (LVT)
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Vinyl Composition Tile (VCT)
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast

9 Performance by Sector

• 9.1 Residential
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Commercial
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast

10 Competitive Landscape

• 10.1 Competitive Structure
• 10.2 Production Capacities of Key Players

11 Vinyl Flooring Manufacturing Process

• 11.1 Product Overview
• 11.2 Detailed Process Flow
• 11.3 Various Types of Units Operations Involved
• 11.4 Mass Balance and Raw Material Requirements

12 Project Details, Requirements and Costs Involved

• 12.1 Land Requirements and Expenditures
• 12.2 Construction Requirements and Expenditures
• 12.3 Plant Machinery
• 12.4 Machinery Pictures
• 12.5 Raw Materials Requirements and Expenditures
• 12.6 Raw Material and Final Product Pictures
• 12.7 Packaging Requirements and Expenditures
• 12.8 Transportation Requirements and Expenditures
• 12.9 Utilities Requirements and Expenditures
• 12.10 Manpower Requirements and Expenditures
• 12.11 Other Capital Investments

13 Vinyl Flooring Manufacturing Plant: Loans and Financial Assistance

14 Vinyl Flooring Manufacturing Plant: Project Economics

• 14.1 Capital Cost of the Project
• 14.2 Techno-Economic Parameters
• 14.3 Product Pricing and Margins Across Various Levels of the Supply Chain
• 14.4 Taxation and Depreciation
• 14.5 Income Projections
• 14.6 Expenditure Projections
• 14.7 Financial Analysis
• 14.8 Profit Analysis

15 Key Players Profiles

• 15.1 Mohawk Industries Inc.
• 15.2 Tarkett Group
• 15.3 Armstrong World Industries, Inc.
• 15.4 Shaw Industries, Inc.
• 15.5 Mannington Mills, Inc.
• 15.6 Beaulieu International Group
• 15.7 Gerflor Group
• 15.8 Forbo Group