再利用可能ストロー市場：市場規模・シェア・動向・予測、種類別、エンドユーザー別、流通チャネル別、地域別（2025～2033年）

世界の再利用可能ストローの市場規模は2024年に23億米ドルとなりました。今後、IMARC Groupは、同市場が2033年までに40億米ドルに達し、2025年から2033年にかけて6.5％のCAGRを示すと予測しています。現在、アジア太平洋地域が市場を独占しており、2024年の市場シェアは30.0％を超えています。同地域の再利用可能ストローの市場シェアは、環境意識、使い捨てプラスチックの使用をめぐる規制の増加、持続可能なライフスタイルの動向、持続可能な代替品を通じて廃棄物を回避しようという消費者の要求の高まりによって増加しています。

再利用可能ストロー市場は、環境問題、特にプラスチック汚染に対する意識の高まりによって勢いを増しています。政府や団体による使い捨てプラスチックの使用禁止や規制は、再利用可能ストローのような環境に優しい代替品を採用する消費者を後押ししています。消費者はライフスタイルや持続可能性に関する選択を重視するようになり、再利用可能な製品に対する需要が高まりました。素材革新の進歩により、耐久性、美観、多用途性を備えたステンレススチール、シリコン、竹、ガラス製ストローなどの選択肢が広がりました。再利用可能ストローの多くは、携帯性と洗浄のしやすさをさらに高める洗浄ブラシやトラベルケースなどの付属品付きで、その魅力をさらに高めています。さらに、ソーシャルメディアキャンペーンや社会意識の高いインフルエンサーの支持も、消費者の関心を高めています。特に飲食品業界の企業は、持続可能性を目的として再利用可能ストローを採用しつつあり、これが再利用可能ストロー市場の成長をさらに後押ししています。

米国は再利用可能ストローの主要地域市場に浮上しました。環境問題に対する意識の高まりや、使い捨てプラスチック規制のための政府の動きが、米国全体の再利用可能ストロー販売に拍車をかけています。多くの州や都市でプラスチック製ストローの販売が禁止または制限されたことで、消費者も企業も持続可能な社会を目指すようになりました。規制は、米国全土でより多くの再利用可能ストローを使用するきっかけとなりました。消費者の環境意識は非常に高く、環境にやさしい再利用可能な製品への需要が高い傾向にあります。また、持続可能な生活に関する環境保護活動や、ソーシャルメディアによる広範な支持も市場要因となっています。小売業者やレストランも、環境に配慮したやり方を採用する戦略の一環として、再利用可能ストローを提供しており、取り残されてはいないです。規制当局の支援、消費者の意識、企業の取り組みが相まって、米国は再利用可能ストローの主要市場となっています。

再利用可能ストロー市場動向：

環境に対する関心の高まり

環境に対する関心の高まりは、再利用可能ストロー市場の規模拡大の最も顕著な要因です。使い捨てプラスチックストローは海洋の主要汚染物質のひとつであり、使い捨てプラスチックストローやその他の廃棄物は海洋生物を破壊する可能性があります。プラスチックは海洋汚染全体の80％を占め、年間約800万トンから1,000万トンのプラスチックが海に流れ込んでいると報告されています。また、ステンレスやガラス、さらには竹やシリコンなど、環境に優しい素材を使った再利用可能ストローを提供する企業もあり、消費者の環境意識の高まりから人気を集めています。例えば、日本のウエニ貿易が独占販売しているカリフォルニアのステンレスボトル製造会社Mizu社は、2021年に同社の公式オンラインポータルで再利用可能ストローを発表しました。世界中の政府や団体も、使い捨てプラスチックの使用禁止や規制を制定しており、それが再利用可能ストローのような持続可能な選択肢の市場を促進する要因となっています。

使い捨てプラスチックに関する規制

世界の多くの地域で、使い捨てプラスチックや使い捨てストローに対する規制措置や全面的な禁止が、再利用可能ストロー市場の大きな原動力となっています。多くの政府が使い捨てプラスチック製ストローの使用を禁止または抑制する法律を導入したり、議論したりしています。英国ではすでに2020年10月1日から、使い捨てプラスチック製ストローと飲料用かき混ぜ器の使用が禁止されています。このような規制環境により、企業や消費者は、よりクリーンな環境を目指す新たなルールに沿って、再利用可能な代替品への移行を余儀なくされています。このような禁止措置の反動として、レストラン、カフェ、飲料会社は持続可能性への取り組みの一環として、再利用可能ストローの供給を増やしています。このような法的枠組みが再利用可能ストローの受け入れを促進し、市場の成長を促しています。

技術の進歩

素材や製造技術の進化が、再利用可能ストロー市場の開拓を後押ししています。現在、製造業者は長寿命、柔軟性、耐熱性など多くの利点を含む、さまざまな用途のストローを製造しています。伸縮式や折りたたみ式といった革新的なデザインのストローは、外出先での使用に大人気となっています。また、温度感知や洗浄リマインダーなどの高度な機能を備えたスマートストローも登場しています。例えば、ELOは革新的なアルミ製の再利用可能ストローソリューションで、プラスチック汚染問題に対する意識向上と行動を目的としたモバイル・アプリケーションに統合されています。こうした技術的発明は、再利用可能ストローにさらなる魅力と機能性を加えます。消費者はこれに魅了され、市場の成長を増大させる。

持続可能な製品に対する消費者の需要

消費者の嗜好は持続可能で環境に配慮した製品にシフトしており、再利用可能ストローはこの傾向に合致しています。そのため、エコロジカル・フットプリントを最小限に抑えた製品を求める人が増えています。マッキンゼー社によると、消費者の60～70％が、持続可能なパッケージのために割高な料金を支払う用意があると答えています。再利用可能ストローは「グリーン」であり、使い捨てに比べて長期的なコスト削減につながります。「環境に優しい」ストローの需要は、メーカーや小売業者に再利用可能ストローの品揃えを増やすよう促し、市場の成長を後押ししています。また、再利用可能ストローには様々な素材、サイズ、デザインがあるため、消費者は特定の嗜好やライフスタイルの要件に基づいて選択することができます。

目次

第1章 序文

第2章 分析範囲・手法

• 分析目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 分析手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要な業界動向

第5章 世界の再利用可能ストロー市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場区分：種類別

• ステンレス製ストロー
• 再利用可能プラスチックストロー
• 竹ストロー
• ガラスストロー
• その他

第7章 市場区分：エンドユーザー別

• 住宅用
• ホテル・レストラン・カフェ（HoReCa）
• その他

第8章 市場区分：流通チャネル別

• スーパーマーケットとハイパーマーケット
• コンビニエンスストア
• オンライン
• その他

第9章 市場区分：地域別

• アジア太平洋
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
  • その他
• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン
  • ロシア
  • その他
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • その他
• 中東・アフリカ
  • トルコ
  • サウジアラビア
  • イラン
  • アラブ首長国連邦
  • その他

第10章 SWOT分析

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

第13章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Eco-Products, Inc
  • EcoStraws Ltd.
  • Crate and Barrel
  • Eco Imprints
  • Ever Eco
  • The Final Co. LLC
  • Greens Steel
  • Jungle Straws/Jungle Culture（Chalk & Skinner Ltd）
  • Klean Kanteen
  • Koffie Straw
  • Simply Straws
  • Steelys Drinkware
  • StrawFree.org
  • Shopterrain.com LLC
  • U-KONSERVE

List of Figures

• Figure 1: Global: Reusable Straw Market: Major Drivers and Challenges
• Figure 2: Global: Reusable Straw Market: Sales Value (in Billion USD), 2019-2024
• Figure 3: Global: Reusable Straw Market: Breakup by Type (in %), 2024
• Figure 4: Global: Reusable Straw Market: Breakup by End-User (in %), 2024
• Figure 5: Global: Reusable Straw Market: Breakup by Distribution Channel (in %), 2024
• Figure 6: Global: Reusable Straw Market: Breakup by Region (in %), 2024
• Figure 7: Global: Reusable Straw Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 8: Global: Reusable Straw (Stainless Steel) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 9: Global: Reusable Straw (Stainless Steel) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 10: Global: Reusable Straw (Reusable Plastic) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 11: Global: Reusable Straw (Reusable Plastic) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 12: Global: Reusable Straw (Bamboo) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 13: Global: Reusable Straw (Bamboo) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 14: Global: Reusable Straw (Glass) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 15: Global: Reusable Straw (Glass) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 16: Global: Reusable Straw (Other Types) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 17: Global: Reusable Straw (Other Types) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 18: Global: Reusable Straw (Residential) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 19: Global: Reusable Straw (Residential) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 20: Global: Reusable Straw (HORECA) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 21: Global: Reusable Straw (HORECA) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 22: Global: Reusable Straw (Other End-Users) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 23: Global: Reusable Straw (Other End-Users) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 24: Global: Reusable Straw (Supermarkets and Hypermarkets) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 25: Global: Reusable Straw (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 26: Global: Reusable Straw (Convenience Stores) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 27: Global: Reusable Straw (Convenience Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 28: Global: Reusable Straw (Online) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 29: Global: Reusable Straw (Online) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 30: Global: Reusable Straw (Other Distribution Channels) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 31: Global: Reusable Straw (Other Distribution Channels) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 32: Asia Pacific: Reusable Straw Market: Sales Value (in Million USD), 2019 & 2024
• Figure 33: Asia Pacific: Reusable Straw Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 34: China: Reusable Straw Market: Sales Value (in Million USD), 2019 & 2024
• Figure 35: China: Reusable Straw Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 36: Japan: Reusable Straw Market: Sales Value (in Million USD), 2019 & 2024
• Figure 37: Japan: Reusable Straw Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 38: India: Reusable Straw Market: Sales Value (in Million USD), 2019 & 2024
• Figure 39: India: Reusable Straw Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 40: South Korea: Reusable Straw Market: Sales Value (in Million USD), 2019 & 2024
• Figure 41: South Korea: Reusable Straw Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 42: Australia: Reusable Straw Market: Sales Value (in Million USD), 2019 & 2024
• Figure 43: Australia: Reusable Straw Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 44: Others: Reusable Straw Market: Sales Value (in Million USD), 2019 & 2024
• Figure 45: Others: Reusable Straw Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 46: North America: Reusable Straw Market: Sales Value (in Million USD), 2019 & 2024
• Figure 47: North America: Reusable Straw Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 48: United States: Reusable Straw Market: Sales Value (in Million USD), 2019 & 2024
• Figure 49: United States: Reusable Straw Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 50: Canada: Reusable Straw Market: Sales Value (in Million USD), 2019 & 2024
• Figure 51: Canada: Reusable Straw Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 52: Europe: Reusable Straw Market: Sales Value (in Million USD), 2019 & 2024
• Figure 53: Europe: Reusable Straw Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 54: Germany: Reusable Straw Market: Sales Value (in Million USD), 2019 & 2024
• Figure 55: Germany: Reusable Straw Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 56: France: Reusable Straw Market: Sales Value (in Million USD), 2019 & 2024
• Figure 57: France: Reusable Straw Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 58: United Kingdom: Reusable Straw Market: Sales Value (in Million USD), 2019 & 2024
• Figure 59: United Kingdom: Reusable Straw Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 60: Italy: Reusable Straw Market: Sales Value (in Million USD), 2019 & 2024
• Figure 61: Italy: Reusable Straw Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 62: Spain: Reusable Straw Market: Sales Value (in Million USD), 2019 & 2024
• Figure 63: Spain: Reusable Straw Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 64: Russia: Reusable Straw Market: Sales Value (in Million USD), 2019 & 2024
• Figure 65: Russia: Reusable Straw Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 66: Others: Reusable Straw Market: Sales Value (in Million USD), 2019 & 2024
• Figure 67: Others: Reusable Straw Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 68: Latin America: Reusable Straw Market: Sales Value (in Million USD), 2019 & 2024
• Figure 69: Latin America: Reusable Straw Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 70: Brazil: Reusable Straw Market: Sales Value (in Million USD), 2019 & 2024
• Figure 71: Brazil: Reusable Straw Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 72: Mexico: Reusable Straw Market: Sales Value (in Million USD), 2019 & 2024
• Figure 73: Mexico: Reusable Straw Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 74: Others: Reusable Straw Market: Sales Value (in Million USD), 2019 & 2024
• Figure 75: Others: Reusable Straw Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 76: Middle East and Africa: Reusable Straw Market: Sales Value (in Million USD), 2019 & 2024
• Figure 77: Middle East and Africa: Reusable Straw Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 78: Turkey: Reusable Straw Market: Sales Value (in Million USD), 2019 & 2024
• Figure 79: Turkey: Reusable Straw Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 80: Saudi Arabia: Reusable Straw Market: Sales Value (in Million USD), 2019 & 2024
• Figure 81: Saudi Arabia: Reusable Straw Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 82: Iran: Reusable Straw Market: Sales Value (in Million USD), 2019 & 2024
• Figure 83: Iran: Reusable Straw Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 84: United Arab Emirates: Reusable Straw Market: Sales Value (in Million USD), 2019 & 2024
• Figure 85: United Arab Emirates: Reusable Straw Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 86: Others: Reusable Straw Market: Sales Value (in Million USD), 2019 & 2024
• Figure 87: Others: Reusable Straw Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 88: Global: Reusable Straw Industry: SWOT Analysis
• Figure 89: Global: Reusable Straw Industry: Value Chain Analysis
• Figure 90: Global: Reusable Straw Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Reusable Straw Market: Key Industry Highlights, 2024 and 2033
• Table 2: Global: Reusable Straw Market Forecast: Breakup by Type (in Million USD), 2025-2033
• Table 3: Global: Reusable Straw Market Forecast: Breakup by End-User (in Million USD), 2025-2033
• Table 4: Global: Reusable Straw Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
• Table 5: Global: Reusable Straw Market Forecast: Breakup by Region (in Million USD), 2025-2033
• Table 6: Global: Reusable Straw Market: Competitive Structure
• Table 7: Global: Reusable Straw Market: Key Players

The global reusable straw market size was valued at USD 2.3 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 4.0 Billion by 2033, exhibiting a CAGR of 6.5% from 2025-2033. Asia Pacific currently dominates the market, holding a market share of over 30.0% in 2024. The reusable straw market share in the region is increasing due to environmental awareness, increasing regulations over the use of single-use plastics, a trend in sustainability lifestyles, and increased demand from consumers to avoid waste through sustainable alternatives.

The reusable straw market is gaining momentum due to the increasing awareness about environmental issues, particularly plastic pollution. Bans and restrictions issued by governments and organizations regarding the use of single-use plastics propel consumers toward adopting eco-friendly alternatives such as reusable straws. Consumers increasingly began focusing on choices concerning lifestyle and sustainability, which increased demand for reusable products. Material innovation advancement expanded options to include stainless steel, silicone, bamboo, and glass straws for durability, aesthetics, and versatility. Reusability straws, mostly with accessories such as cleaning brushes and travel cases that further enhance portability and cleaning ease, further increase their attractiveness. Moreover, social media campaigns and endorsements from socially conscious influencers also raise interest among consumers. Businesses, especially those in the food and beverage industry, are taking up reusable straws for sustainability purposes, which would further fuel the reusable straw market growth.

The United States emerged as a key regional market for reusable straw. Growing awareness about environmental issues as well as government actions taken to regulate single-use plastics have given an impetus to reusable straw sales across the United States. By banning or otherwise restricting the sale of plastic straws across many states and cities, consumers and businesses alike have seen an impetus to go sustainable. Regulations have provided an impetus to use more reusable straws in all of the US. Consumers are very environmentally conscious and tend to have a lot of demand for eco-friendly, reusable products. Market factors are also driven by environmental activism and wide-scale social media advocacy regarding sustainable living. Retailers and restaurants have not been left behind either as they are providing reusable straws as part of the strategies for adopting green practices. The combination of regulatory support, consumer awareness, and business initiatives makes the United States a key market for reusable straws.

Reusable Straw Market Trends:

Rising environmental concerns

Growing concern for the environment is the most prominent factor for the growth of reusable straws market size. Single-use plastic straws are among the primary pollutants of oceans, and single-use plastic straws and other waste can destroy marine life. It is reported that plastic makes up 80% of all ocean pollution, and approximately 8 to 10 Million Metric Tons of plastic end up in the ocean annually. Others also offer reusable straws through eco-friendly materials such as stainless steel, glass, or even bamboo and silicone, and are gaining popularity owing to increased environmental awareness about the part of consumers, so demand for eco-products becomes larger. For example, recently in 2021 Mizu, a California-based company that produces stainless bottles and is exclusively distributed by Ueni Trading Company from Japan, announced the available reusable straws on the company's official online portal. Governments and organizations worldwide are also enacting bans and regulations on single-use plastics, which in turn will create a fueling factor to the market for sustainable options such as reusable straws.

Regulations on single use plastics

Regulatory measures and outright bans for single-use plastics, and single-use straws in numerous regions worldwide, have been a significant driving force in the market for reusable straws. Many governments have introduced or are debating laws to ban or curtail the use of single-use plastic straws. Single-use plastic straws and drink stirrers are already banned in England from 1st October 2020. This regulatory environment is compelling businesses and consumers to shift to reusable alternatives in line with the new rules toward a cleaner environment. As a reaction to such bans, restaurants, cafes, and beverage companies are increasing the supply of reusable straws as part of their sustainability efforts. This legal framework fosters the acceptance of reusable straws, driving market growth.

Technological advancements

The evolution of technologies in materials and manufacturing techniques is enhancing the development in the market for reusable straws. Now manufacturers create a variety of straws for different purposes, including a host of benefits such as longevity, flexibility, and temperature resistance. Innovative designs, such as telescopic and collapsible straws, are becoming extremely popular for on-the-go use. The market has also seen the emergence of smart straws with advanced functionalities that include temperature sensing and reminders to clean. For example, ELO is an innovative aluminum reusable straw solution with integration into a mobile application designed for creating awareness and acting toward the problem of plastic pollution. These technological inventions add more appeal and functionality to reusable straws. Consumers are attracted to it and increases market growth.

Consumer demand for sustainable products

Consumers' preferences are shifting to products that are sustainable and eco-conscious, and reusable straws align with this trend. In doing so, more people go out of their way for products that have the minimum ecological footprint. McKinsey reports that 60 to 70% of its consumers say they are ready to pay a premium to accommodate a sustainable package. Reusable straws are "green" and come with long-term cost-cutting compared to single use. The demand for "green" choices is giving manufacturers and retailers a mandate to expand their offerings for reusable straws, propelling market growth. Besides, the availability of a variety of materials, sizes, and designs in reusable straws ensures the consumer can select based on specific preferences and lifestyle requirements.

Reusable Straw Industry Segmentation:

Analysis by Type:

• Stainless Steel Straw
• Reusable Plastic Straw
• Bamboo Straw
• Glass Straw
• Others

Bamboo straws are a market leader in the reusable straw segment, with a share of 36.5%, attributed to their natural and biodegradable properties. The increasing desire for sustainability and eco-friendliness among consumers has led to an increase in demand for bamboo straws. Lightweight and aesthetically pleasing, these straws are in sync with the environmental consciousness of individual consumers as well as businesses. They are chemical-free and safe for health, thus making them a very appealing product for health-conscious consumers. The increased adoption of bamboo straws in regions with strict anti-plastic regulations further supports their market growth. Their perceived premium quality and appeal to environmentally focused consumers also make them a preferred choice.

Analysis by End User:

• Residential
• HORECA
• Others

Residential dominates the reusable straw market with a share of 55.7%. Consumer awareness about sustainability has boosted household uptake of reusable straws for personal use. Family and individuals appeal to the convenience of having personal reusable straws, which are often sold in packs with cleaning brushes. Health and environmental benefits strongly resonate with residential users looking for alternatives to plastic. Social media marketing campaigns and environment-friendly influencers have also strongly impacted consumer purchasing behavior. Moreover, the availability and price range of the different types offered like bamboo and stainless-steel straws serve the diversity in consumer demand, therefore securing the leadership of the residential sector.

Analysis by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Online
• Others

Supermarkets and hypermarkets are the largest distribution channels for reusable straws, offering accessibility and variety under one roof. There is an opportunity for the consumer to compare materials, designs, and prices before finalizing a purchase from a retail outlet. Their presence in both urban and suburban areas provide higher sales volumes. Besides, supermarkets often run promotions or discounts, which pushes customers to buy more. The convenience of picking up reusable straws during routine shopping trips makes reusable straws a preferred option for many consumers. Along with this, collaborations between retail and eco-friendly brands continue to increase the awareness about and visibility of reusable straw options in this segment.

Regional Analysis:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

Asia Pacific is currently leading the market with a share of 30.0%, driven by environmental awareness, regulatory support, and the sheer volume of customers, as well as a lot of diversity in the said consumers. China, India, and Japan, with enormous populations and increasing eco-friendly sensitivities, are responsible for the increasing demand for reusable straws as compared to single-use plastics. The above is complemented by government policies, for instance, bans on disposable plastic products and environmental organizations' campaigns that advocate for a greener lifestyle. On the market side, cost-effective and innovative options for reusable straws are bamboo, stainless steel, and reusable plastic ones that are widely available and fit consumer preferences. Companies in the hospitality and retail industries have recently turned to reusable straws in their efforts to achieve sustainability objectives and increase market penetration.

In North America, for instance, environmental awareness runs high, with regulations regarding single-use plastics being at an all-time high. U.S. and Canadian consumers are on the looking for alternatives that bring them closer to sustainability and fulfill their desire to save the planet. This robust demand calls for stainless steel, silicone, and glass-based reusable straws. Restaurants, cafes, and food service establishments are growingly embracing reusable straws to be in line with sustainability initiatives and meet the local plastic straw bans. The factors that affect the market can be attributed to corporate social responsibility initiatives wherein businesses are offering brandable reusable straws as items for promotions.

The European market is fueled by rigorous environmental regulations, a deep-rooted sustainability culture, and increasing public awareness of plastic waste. Other places in Europe are at the forefront of single-use bans, which push the proliferation of reusable straws to grow amongst the consumer masses around. Thus far, consumers across Europe seek reusable alternatives as a preference to reduce plastic pollution across water, land, and air spheres and foodservice operators are emulating business as usually set toward providing reusable straws to all consumers alike to share in the design and resource variations taking precedence toward reusable straws.

Latin America is experiencing an increasing concern for reusable straws and the need to live more sustainably about environmental issues. Countries in the region are implementing plastic reduction policies and regulations, and it promotes the use of reusable straws. The market for straws is a combination of the most traditional materials, such as bamboo, and new ones such as silicone and stainless steel. Latin American consumers, especially urban ones, embrace reusable straws for their consumption and are pushing for them to be adopted in the food and beverage industry.

Emerging markets are seen in the Middle East and Africa regions, as sustainability and eco-friendly alternatives are growing in interest. Although the adoption of reusable straws is not widespread in this region, gradual steps are being taken toward reducing single-use plastics. Urban centers and tourist destinations in the Middle East, such as Dubai and Abu Dhabi, see increased use of reusable straws in hospitality establishments. In Africa, efforts to address plastic pollution are leading to the promotion of reusable straws as eco-friendly options.

Key Regional Takeaways:

United States Reusable Straw Market Analysis

In 2024, United States hold a market share of 78.80% for the reusable straw in North America. The ban of single use plastic straws in California, Maine, New Jersey, New York, Oregon, Rhode Island, Vermont, and Washington of several states of USA drives the reusable straws market. California is the first state to enact legislation that enforces a statewide ban on single-use plastics in big-box retailers. It has also been reported that the US alone uses about 500 Million straws each day. In return, the daily growth of consumption in straws keeps on enhancing. The market growth is driven by the increasing eco-friendliness of the population, particularly in urban areas, who prefer to use reusable straws. According to the Census Bureau, in 2020, around 265,149,027 people lived in urban areas of the United States, making up 80% of the population. Also, population density in urban areas rose by 9.0% from 2010 to 2020. Correspondingly, the growing trend of sustainability is forcing restaurants and cafes to replace disposable straws with reusable ones by environmentally friendly standards.

Europe Reusable Straw Market Analysis

European Union policy- such as the Single Use Plastics Directive aimed at reducing plastic waste has positively influenced the market. Most EU countries also enforced a ban on plastic straws. Reusable straws are also encouraged in tourist-geared places of Spain and Italy to help minimize plastic pollution that contributes to the market's expansion in the European region. In its recent report, the Spanish government said that during the first ten months of 2024, Spain welcomed more than 82.8 Million international visitors, a growth rate of 10.8% compared to the similar time in 2023. Meanwhile, spending by tourists in October was recorded at €11.898 Billion (USD 12.610 Billion), also a rise of 15.5% year-on-year. More so, arrivals increased by 9.5%, reaching more than 8.9 Million in October. In line with this, reports show that Italy's Travel & Tourism sector contributed USD 251.55 Billion, accounting for 10.5% of the nation's total economic output in 2023, reinforcing its critical role in Italy's economy.

Asia Pacific Reusable Straw Market Analysis

Rapid urbanization and a rising middle-class population are driving the reusable straw market growth across the region. As per the India Brand Equity Foundation (IBEF), Indian rich households earn more than ₹2 crore (around USD 242,709) annually. This rose from USD 1.06 Million in 2016 to 1.8 Million in 2021. To that effect, according to the Central Intelligence Agency (CIA), in 2023, the total population of India had an urbanized population of 36.4%. Further, the cities across India are mainly composed of New Delhi (32.941 Million), Mumbai (21.297 Million), Kolkata (15.333 Million), Bangalore (13.608 Million), Chennai (11.776 Million), and Hyderabad (10.801 Million). Also, reusable straws are on the rise significantly in the urban food chains and cafes of burgeoning markets like China and India.

Latin America Reusable Straw Market Analysis

Increased environmental issues awareness and efforts to minimize plastic usage drive the adoption of reusable straws as alternatives in place of single-use plastic straws in urban settings throughout Latin America. The Central Intelligence Agency states that, as of 2023, urban residents represent 87.8% of the population in Brazil. Similarly, the Central Intelligence Agency (CIA) shows that in 2023, urban residents accounted for 81.6% of Mexico's total population. Moreover, local festivals are actively promoting reusable products to reduce environmental impact which is stimulating market growth.

Middle East and Africa Reusable Straw Market Analysis

The region's thriving tourism industry has led to a rise in the use of reusable straws, thereby expanding the market for these products. The Ministry of Economy reported that in 2022, the travel and tourism sector accounted for approximately USD 45.09 Billion in the GDP of the UAE, thus comprising 9% of the total GDP. In the same year, the overall spending of international tourists accounted for USD 32.01 Billion. The number of hotels in the UAE increased to 1,189, and hotel capacity in the country went up to 203,000 rooms.

Competitive Landscape:

Market players in the business of reusable straws have been keenly innovating, sustainably, and strategically partnering to strengthen their market presence. Companies are creating a variety of products from bamboo to stainless steel, glass, and silicone aimed at all kinds of consumer preferences. Customized engraved designs and personalized packaging are in high demand as companies look to innovate and stand out. Many manufacturers are aligning with environmental movements, stating that their products are 'eco-friendly' solutions against plastic waste. Partnerships with retail chains, e-commerce platforms, and HORECA businesses have increased the access and visibility of the product. Furthermore, targeted marketing campaigns, influencer endorsements, and competitive pricing are some of the strategies adopted to attract the environmentally conscious consumer and thereby expand their market share in the global market.

The report provides a comprehensive analysis of the competitive landscape in the reusable straw market with detailed profiles of all major companies, including:

• Eco-Products, Inc
• EcoStraws Ltd
• Crate and Barrel
• Eco Imprints
• Ever Eco
• The Final Co. LLC
• Greens Steel
• Jungle Straws/Jungle Culture (Chalk & Skinner Ltd)
• Klean Kanteen
• Koffie Straw
• Simply Straw
• Steelys Drinkware
• StrawFree.org
• Shopterrain.com LLC
• U-KONSERVE

Key Questions Answered in This Report

• 1.What is reusable straw?
• 2.How big is the global reusable straw market?
• 3.What is the expected growth rate of the global reusable straw market during 2025-2033?
• 4.What are the key factors driving the global reusable straw market?
• 5.What is the leading segment of the global reusable straw market based on type?
• 6.What is the leading segment of the global reusable straw market based on end user?
• 7.What is the leading segment of the global reusable straw market based on distribution channel?
• 8.What are the key regions in the global reusable straw market?
• 9.Who are the key players/companies in the global reusable straw market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Reusable Straw Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Type

• 6.1 Stainless Steel Straw
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Reusable Plastic Straw
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Bamboo Straw
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Glass Straw
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast
• 6.5 Others
  • 6.5.1 Market Trends
  • 6.5.2 Market Forecast

7 Market Breakup by End-User

• 7.1 Residential
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 HORECA
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Others
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast

8 Market Breakup by Distribution Channel

• 8.1 Supermarkets and Hypermarkets
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Convenience Stores
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Online
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Others
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast

9 Market Breakup by Region

• 9.1 Asia Pacific
  • 9.1.1 China
    • 9.1.1.1 Market Trends
    • 9.1.1.2 Market Forecast
  • 9.1.2 Japan
    • 9.1.2.1 Market Trends
    • 9.1.2.2 Market Forecast
  • 9.1.3 India
    • 9.1.3.1 Market Trends
    • 9.1.3.2 Market Forecast
  • 9.1.4 South Korea
    • 9.1.4.1 Market Trends
    • 9.1.4.2 Market Forecast
  • 9.1.5 Australia
    • 9.1.5.1 Market Trends
    • 9.1.5.2 Market Forecast
  • 9.1.6 Others
    • 9.1.6.1 Market Trends
    • 9.1.6.2 Market Forecast
• 9.2 North America
  • 9.2.1 United States
    • 9.2.1.1 Market Trends
    • 9.2.1.2 Market Forecast
  • 9.2.2 Canada
    • 9.2.2.1 Market Trends
    • 9.2.2.2 Market Forecast
• 9.3 Europe
  • 9.3.1 Germany
    • 9.3.1.1 Market Trends
    • 9.3.1.2 Market Forecast
  • 9.3.2 France
    • 9.3.2.1 Market Trends
    • 9.3.2.2 Market Forecast
  • 9.3.3 United Kingdom
    • 9.3.3.1 Market Trends
    • 9.3.3.2 Market Forecast
  • 9.3.4 Italy
    • 9.3.4.1 Market Trends
    • 9.3.4.2 Market Forecast
  • 9.3.5 Spain
    • 9.3.5.1 Market Trends
    • 9.3.5.2 Market Forecast
  • 9.3.6 Russia
    • 9.3.6.1 Market Trends
    • 9.3.6.2 Market Forecast
  • 9.3.7 Others
    • 9.3.7.1 Market Trends
    • 9.3.7.2 Market Forecast
• 9.4 Latin America
  • 9.4.1 Brazil
    • 9.4.1.1 Market Trends
    • 9.4.1.2 Market Forecast
  • 9.4.2 Mexico
    • 9.4.2.1 Market Trends
    • 9.4.2.2 Market Forecast
  • 9.4.3 Others
    • 9.4.3.1 Market Trends
    • 9.4.3.2 Market Forecast
• 9.5 Middle East and Africa
  • 9.5.1 Turkey
    • 9.5.1.1 Market Trends
    • 9.5.1.2 Market Forecast
  • 9.5.2 Saudi Arabia
    • 9.5.2.1 Market Trends
    • 9.5.2.2 Market Forecast
  • 9.5.3 Iran
    • 9.5.3.1 Market Trends
    • 9.5.3.2 Market Forecast
  • 9.5.4 United Arab Emirates
    • 9.5.4.1 Market Trends
    • 9.5.4.2 Market Forecast
  • 9.5.5 Others
    • 9.5.5.1 Market Trends
    • 9.5.5.2 Market Forecast

10 SWOT Analysis

• 10.1 Overview
• 10.2 Strengths
• 10.3 Weaknesses
• 10.4 Opportunities
• 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

• 12.1 Overview
• 12.2 Bargaining Power of Buyers
• 12.3 Bargaining Power of Suppliers
• 12.4 Degree of Competition
• 12.5 Threat of New Entrants
• 12.6 Threat of Substitutes

13 Competitive Landscape

• 13.1 Market Structure
• 13.2 Key Players
• 13.3 Profiles of Key Players
  • 13.3.1 Eco-Products, Inc
    • 13.3.1.1 Company Overview
    • 13.3.1.2 Product Portfolio
  • 13.3.2 EcoStraws Ltd.
    • 13.3.2.1 Company Overview
    • 13.3.2.2 Product Portfolio
  • 13.3.3 Crate and Barrel
    • 13.3.3.1 Company Overview
    • 13.3.3.2 Product Portfolio
  • 13.3.4 Eco Imprints
    • 13.3.4.1 Company Overview
    • 13.3.4.2 Product Portfolio
  • 13.3.5 Ever Eco
    • 13.3.5.1 Company Overview
    • 13.3.5.2 Product Portfolio
  • 13.3.6 The Final Co. LLC
    • 13.3.6.1 Company Overview
    • 13.3.6.2 Product Portfolio
  • 13.3.7 Greens Steel
    • 13.3.7.1 Company Overview
    • 13.3.7.2 Product Portfolio
  • 13.3.8 Jungle Straws/Jungle Culture (Chalk & Skinner Ltd)
    • 13.3.8.1 Company Overview
    • 13.3.8.2 Product Portfolio
  • 13.3.9 Klean Kanteen
    • 13.3.9.1 Company Overview
    • 13.3.9.2 Product Portfolio
  • 13.3.10 Koffie Straw
    • 13.3.10.1 Company Overview
    • 13.3.10.2 Product Portfolio
  • 13.3.11 Simply Straws
    • 13.3.11.1 Company Overview
    • 13.3.11.2 Product Portfolio
  • 13.3.12 Steelys Drinkware
    • 13.3.12.1 Company Overview
    • 13.3.12.2 Product Portfolio
  • 13.3.13 StrawFree.org
    • 13.3.13.1 Company Overview
    • 13.3.13.2 Product Portfolio
  • 13.3.14 Shopterrain.com LLC
    • 13.3.14.1 Company Overview
    • 13.3.14.2 Product Portfolio
  • 13.3.15 U-KONSERVE
    • 13.3.15.1 Company Overview
    • 13.3.15.2 Product Portfolio