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コスチュームジュエリーの市場規模、シェア、動向、予測：製品タイプ、性別、流通チャネル、地域別、2025～2033年

Costume Jewelry Market Size, Share, Trends and Forecast by Product Type, Gender, Distribution Channel, and Region, 2025-2033

出版日
発行
IMARC
ページ情報
英文 144 Pages
納期
2～3営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.06円
コスチュームジュエリーの市場規模、シェア、動向、予測：製品タイプ、性別、流通チャネル、地域別、2025～2033年
出版日: 2025年06月02日
発行: IMARC
ページ情報: 英文 144 Pages
納期: 2～3営業日
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概要

コスチュームジュエリーの世界市場規模は2024年に372億米ドルとなりました。今後、IMARC Groupは、同市場が2033年までに615億米ドルに達し、2025～2033年にかけて5.45%のCAGRを示すと予測しています。現在、アジア太平洋が市場を独占しており、2024年には30.5％以上の大きな市場シェアを占めています。ファッション意識の高まり、高級ジュエリーと比べて手頃な価格、可処分所得の増加、有名人やソーシャルメディアの影響力、個性的でトレンディなアクセサリへの需要の高まりなどが、コスチュームジュエリー市場シェアを押し上げる要因となっています。

所得水準が上昇し、身だしなみに対する意識が高まっているため、ファッション動向は進化しており、コスチュームジュエリー市場にとって明るい展望を生み出しています。これに伴い、労働人口の増加により、コスチュームジュエリーのような手頃な価格の装飾品の需要が高まっており、これが市場の成長をさらに促進しています。さらに、メーカーは様々な半貴石、ビーズ、金属を試し、費用対効果の高い料金で多様なファッションニーズに応えるコスチュームジュエリーの数多くの品種を提供しています。これが市場の成長を後押ししています。これとは別に、特定の名言、名前、デザイン、色を刻印して独自性を演出し、感情的な結びつきを加えることができるカスタマイズコスチュームジュエリーの導入など、様々な製品イノベーションが市場成長を大きく後押ししています。さらに、有名人の推薦やさまざまな割引キャンペーンなど、積極的なプロモーション活動が広く採用されていることも、市場成長にプラスの影響を与えています。その他、大衆の購買力の増加、インターネットの普及率上昇、eコマースプラットフォームでの製品の容易な入手、ジュエリー包装スタイルの革新、男性用コスチュームジュエリーの需要増加などが、コスチュームジュエリー市場の成長を促進すると予測されています。

eコマース、ファッション動向の高まり、可処分所得の増加、消費者市場における費用対効果の高い贅沢品への需要の高まりが、コスチュームジュエリーの世界の促進要因となっています。IMARCによると、世界のeコマース市場は2024年に26兆8,000億米ドルに達しました。コスチュームジュエリーがこのようなニーズに応えているのは、アクセサリの領域における、ファッショナブルでありながら手頃な価格のスタイルの追求です。ソーシャルメディア、ファッションインフルエンサー、セレブリティの推薦の影響力の高まりは、消費者がハイエンド・スタイルをほんのわずかなコストで再現しようとするため、需要をさらに加速させています。さらに、特に新興経済圏では可処分所得が増加し、ファッションアクセサリを嗜好する人口層が拡大しています。eコマースとデジタルマーケティングは、幅広いデザイン、容易なアクセス、競合価格を提供することで、市場の成長に大きく貢献しています。

米国は、動向、手頃な価格、ファッショナブルでありながら経済的なアクセサリを好む顧客の嗜好に後押しされ、主要な市場破壊者として際立っています。ファッションビジネスは急速に変化しており、消費者はファッショナブルなジュエリーを、高級ジュエリーのようなコストをかけずに購入できるようになっています。つまり、新しいソーシャルメディアサイト、有名人の推薦、ファッションインフルエンサーが、消費者が低コストでハイエンド・スタイルをコピーしたいと思うようになり、需要を高めています。可処分所得の増加やアクセサリの自己表現文化も、コスチュームジュエリー市場の前向きな展望を生み出しています。eコマースの拡大も非常に重要な役割を果たしており、デザインの豊富な選択肢、高いアクセシビリティ、価格競合を提供しています。

コスチュームジュエリー市場の動向

ファッション動向の変化と値ごろ感

若者を魅了し、急速に移り変わるファッション動向をとらえ、ファッショナブルでありながら手頃な価格のジュエリーが求められています。コスチュームジュエリーは、高級ジュエリーに代わる手頃な価格でありながら、ファッショナブルなジュエリーを提供しています。例えば、過去6ヶ月の間に、消費者がチャームを探す頻度が150%上昇したことが示されており、カスタマイズ可能でファッショナブルなアクセサリに対する消費者の需要が高まっています。さらに、衣料品、宝飾品、ファッションアクセサリに関する規制に焦点をあてた非営利団体であるFJATA（Fashion Jewelry & Accessories Trade Association）は、幼児用宝飾品へのカドミウム使用を制限するASTM F2923-11規格を実施しています。このような規制は、消費者の信頼を通じて市場の成長を促すと同時に、安全基準を確保するものです。手頃な価格とファッション動向の変化が購買行動に影響を与え続けているため、世界のコスチュームジュエリー市場は安定した成長が見込まれています。

eコマースとソーシャルメディアの影響力

Amazon、Shein、Instagramのようなオンラインプラットフォームは、流行のアクセサリを世界中の人々が簡単に入手できるようにすることで、コスチュームジュエリーの売上を大幅に押し上げています。デジタルショッピングの台頭は、インフルエンサーや有名人の推薦と相まって、ファッションジュエリーの需要をさらに加速させています。産業レポートによると、2025年までにファインジュエリーのオンライン販売は市場の18%から21%を占めると予測され、市場規模は2019年から600億米ドルから800億米ドル増加します。この急増は、利便性、多様性、競合価格によって、ジュエリーのオンライン購入に対する消費者の嗜好が高まっていることを浮き彫りにしています。デジタル小売とソーシャルメディアマーケティングが進化し続ける中、世界のコスチュームジュエリー市場はコスチュームジュエリー市場の需要を増加させると予想されます。

可処分所得の増加と都市化

特にインドや中国などの新興市場では、中流階級の人口が拡大するにつれて、より多くの消費者が非必需品のファッションアクセサリを購入できるようになり、世界のコスチュームジュエリー市場の成長に拍車をかけています。この人口動態の変化は、急速な都市化によってさらに後押しされています。GHSLの推定によると、2020年時点で世界人口の約45％が都市に住み、35％が町、20％が村に住んでいます。こうした都市部の人々の可処分所得の増加と、手頃な価格でスタイリッシュなアクセサリへの欲求の高まりが、市場の拡大に大きく寄与しています。都市部や準都市部では、高級ジュエリーに代わるトレンディで手頃な価格のアクセサリを求める消費者が増えており、コスチュームジュエリー市場は力強い成長を遂げています。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要産業動向

第5章 世界のコスチュームジュエリー市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：製品タイプ別

  • リング
  • ネックレスとチェーン
  • イヤリング
  • カフスボタンとスタッド
  • ブレスレット
  • その他

第7章 市場内訳：性別

  • 女性
  • 男性

第8章 市場内訳：流通チャネル別

  • オフライン
  • オンライン

第9章 市場内訳：地域別

  • 北米
    • 米国
    • カナダ
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
    • インドネシア
    • その他
  • 欧州
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
    • ロシア
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他
  • 中東・アフリカ
    • 市場内訳：国別

第10章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第13章 価格分析

第14章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Avon Products Inc.（Natura & Co）
    • Buckley London
    • Chanel
    • Compagnie Financiere Richemont SA
    • David Yurman Enterprises LLC
    • Gianni Versace S.r.l.（Capri Holdings Limited）
    • Giorgio Armani S.p.A.
    • H & M Hennes & Mauritz AB
    • H. Stern
    • LVMH Moet Hennessy Louis Vuitton
    • Pandora A/S
    • Prada S.p.A.
    • Stuller Inc.
    • Yanbal
図表

List of Figures

  • Figure 1: Global: Costume Jewelry Market: Major Drivers and Challenges
  • Figure 2: Global: Costume Jewelry Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Costume Jewelry Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 4: Global: Costume Jewelry Market: Breakup by Product Type (in %), 2024
  • Figure 5: Global: Costume Jewelry Market: Breakup by Gender (in %), 2024
  • Figure 6: Global: Costume Jewelry Market: Breakup by Distribution Channel (in %), 2024
  • Figure 7: Global: Costume Jewelry Market: Breakup by Region (in %), 2024
  • Figure 8: Global: Costume Jewelry (Rings) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 9: Global: Costume Jewelry (Rings) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 10: Global: Costume Jewelry (Necklaces and Chains) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 11: Global: Costume Jewelry (Necklaces and Chains) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 12: Global: Costume Jewelry (Earrings) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 13: Global: Costume Jewelry (Earrings) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 14: Global: Costume Jewelry (Cufflinks and Studs) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 15: Global: Costume Jewelry (Cufflinks and Studs) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 16: Global: Costume Jewelry (Bracelets) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 17: Global: Costume Jewelry (Bracelets) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 18: Global: Costume Jewelry (Other Product Types) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 19: Global: Costume Jewelry (Other Product Types) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 20: Global: Costume Jewelry (Female) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 21: Global: Costume Jewelry (Female) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 22: Global: Costume Jewelry (Male) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 23: Global: Costume Jewelry (Male) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 24: Global: Costume Jewelry (Offline) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 25: Global: Costume Jewelry (Offline) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 26: Global: Costume Jewelry (Online) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 27: Global: Costume Jewelry (Online) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 28: North America: Costume Jewelry Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 29: North America: Costume Jewelry Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 30: United States: Costume Jewelry Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 31: United States: Costume Jewelry Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 32: Canada: Costume Jewelry Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 33: Canada: Costume Jewelry Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 34: Asia-Pacific: Costume Jewelry Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 35: Asia-Pacific: Costume Jewelry Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 36: China: Costume Jewelry Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 37: China: Costume Jewelry Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 38: Japan: Costume Jewelry Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 39: Japan: Costume Jewelry Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 40: India: Costume Jewelry Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 41: India: Costume Jewelry Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 42: South Korea: Costume Jewelry Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 43: South Korea: Costume Jewelry Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 44: Australia: Costume Jewelry Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 45: Australia: Costume Jewelry Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 46: Indonesia: Costume Jewelry Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 47: Indonesia: Costume Jewelry Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 48: Others: Costume Jewelry Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 49: Others: Costume Jewelry Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 50: Europe: Costume Jewelry Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 51: Europe: Costume Jewelry Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 52: Germany: Costume Jewelry Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 53: Germany: Costume Jewelry Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 54: France: Costume Jewelry Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 55: France: Costume Jewelry Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 56: United Kingdom: Costume Jewelry Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 57: United Kingdom: Costume Jewelry Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 58: Italy: Costume Jewelry Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 59: Italy: Costume Jewelry Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 60: Spain: Costume Jewelry Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 61: Spain: Costume Jewelry Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 62: Russia: Costume Jewelry Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 63: Russia: Costume Jewelry Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 64: Others: Costume Jewelry Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 65: Others: Costume Jewelry Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 66: Latin America: Costume Jewelry Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 67: Latin America: Costume Jewelry Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 68: Brazil: Costume Jewelry Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 69: Brazil: Costume Jewelry Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 70: Mexico: Costume Jewelry Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 71: Mexico: Costume Jewelry Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 72: Others: Costume Jewelry Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 73: Others: Costume Jewelry Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 74: Middle East and Africa: Costume Jewelry Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 75: Middle East and Africa: Costume Jewelry Market: Breakup by Country (in %), 2024
  • Figure 76: Middle East and Africa: Costume Jewelry Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 77: Global: Costume Jewelry Industry: SWOT Analysis
  • Figure 78: Global: Costume Jewelry Industry: Value Chain Analysis
  • Figure 79: Global: Costume Jewelry Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Costume Jewelry Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Costume Jewelry Market Forecast: Breakup by Product Type (in Million USD), 2025-2033
  • Table 3: Global: Costume Jewelry Market Forecast: Breakup by Gender (in Million USD), 2025-2033
  • Table 4: Global: Costume Jewelry Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
  • Table 5: Global: Costume Jewelry Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 6: Global: Costume Jewelry Market: Competitive Structure
  • Table 7: Global: Costume Jewelry Market: Key Players
目次
Product Code: SR112025A5819

The global costume jewelry market size was valued at USD 37.2 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 61.5 Billion by 2033, exhibiting a CAGR of 5.45% during 2025-2033. Asia Pacific currently dominates the market, holding a significant market share of over 30.5% in 2024. The rising fashion consciousness, affordability compared to fine jewelry, increasing disposable incomes, celebrity and social media influence, and the growing demand for personalized and trendy accessories, are factors driving the costume jewelry market share.

The evolving fashion trends owing to inflating income levels and increasing consciousness regarding personal appearances are creating a positive outlook for the costume jewelry market. In line with this, the rising working populace has facilitated the demand for affordable pieces of adornments, such as costume jewelry, which is further propelling the market growth. Additionally, manufacturers are experimenting with different semi-precious stones, beads, and metals to provide numerous varieties of costume jewelry that cater to diverse fashion needs at cost-effective rates. This, in turn, is favoring the market growth. Apart from this, various product innovations, such as the introduction of customized costume jewelry that can be engraved with specific quotes, names, designs, and colors to create uniqueness and add emotional connection, are providing a considerable boost to the market growth. Moreover, the widespread adoption of aggressive promotional activities, including celebrity endorsements and various discount offers, is positively impacting the market growth. Other factors, including the increasing purchasing power of the masses, the rising penetration of the internet, easy product availability across e-commerce platforms, innovations in jewelry packaging styles, and the increasing demand for men's costume jewelry, are anticipated to drive the costume jewelry market growth.

E-commerce, increasing fashion trends, increasing disposable incomes, and the increased demand of cost-effective luxury in the consumer marketplace are the global drivers of costume jewelry. According to IMARC, the global e-commerce market reached USD 26.8 Trillion in 2024. It is the quest for fashionable yet affordable style within the realm of accessories that helps costume jewelry cater to this end. The growing influence of social media, fashion influencers, and celebrity endorsements has further accelerated the demand as consumers look to replicate high-end styles at a fraction of the cost. Furthermore, increasing disposable incomes, especially in emerging economies, have enabled a larger segment of the population to indulge in fashion accessories. E-commerce and digital marketing have significantly contributed to the growth of markets by providing a wide range of designs, easy accessibility, and competitive pricing.

The United States stands out as a key market disruptor, driven by trends, affordability, and customer preference for fashionable yet economical accessories. The fashion business keeps changing very fast, enabling consumers to buy fashionable jewelry without the cost of fine jewelry. This means that new social media sites, celebrity endorsements, and fashion influencers have heightened the demand as consumers want to copy high-end styles at a low cost. Rising disposable income and a significant culture of self-expression of accessories are also creating a positive costume jewelry market outlook. E-commerce expansion has also played a very important role, providing a vast choice of designs, high accessibility, and price competitiveness.

Costume Jewelry Market Trends:

Changing fashion trends & affordability

There has been a quest for fashionable yet affordable jewelry products that can present to capture the rapid moving fashion trends that appeal to youth. Costume jewelry offers an affordable alternative to precious fine jewelry yet is fashionable. For example, it indicates consumers have raised their search for charms by 150% within the past six months, thus resulting in increased consumer demand for customizable and fashionable accessories. In addition, the Fashion Jewelry & Accessories Trade Association (FJATA), a nonprofit focused on regulations concerning clothing, jewelry, and fashion accessories, enforces the ASTM F2923-11 standards that restrict cadmium usage in jewelry for children. Such regulations ensure safety standards while fostering market growth through consumer confidence. As affordability and changing fashion trends continue to influence buying behavior, the global costume jewelry market is expected to grow steadily.

E-commerce & social media influence

Online platforms like Amazon, Shein, and Instagram are significantly boosting costume jewelry sales by making trendy accessories easily accessible to a global audience. The rise of digital shopping, combined with influencer and celebrity endorsements, has further accelerated demand for fashion jewelry. According to industry reports, online fine jewelry sales are projected to account for 18% to 21% of the market by 2025, representing a market value increase of USD 60 to USD 80 billion from 2019. This surge highlights the growing consumer preference for purchasing jewelry online, driven by convenience, variety, and competitive pricing. As digital retail and social media marketing continue to evolve, the global costume jewelry market is expected to increase the costume jewelry market demand.

Rising disposable income & urbanization

As middle-class populations expand, particularly in emerging markets like India and China, more consumers are able to afford non-essential fashion accessories, fueling the growth of the global costume jewelry market. This demographic shift is further supported by rapid urbanization. According to GHSL estimates, approximately 45% of the global population lived in cities, while 35% resided in towns, and 20% in villages as of 2020, resulting in an urban share of around 80%-more than 6.2 billion people. The increasing disposable income of these urban populations, combined with their growing desire for affordable, stylish accessories, is contributing significantly to the market's expansion. As more consumers in urban and semi-urban areas seek trendy and budget-friendly alternatives to fine jewelry, the costume jewelry market is experiencing robust growth.

Costume Jewelry Industry Segmentation:

Analysis by Product Type:

  • Rings
  • Necklaces and Chains
  • Earrings
  • Cufflinks and Studs
  • Bracelets
  • Others

Rings lead the market with around 35.0% of market share in 2024, as they are versatile, popular, and symbolic. They are a constant fashion accessory for both sexes, used for purposes such as fashion, cultural, and personal. The ease with which rings can be mixed and matched with various outfits makes them a favorite for daily wear. Additionally, stackable and personalized rings have also increased the demand for this trend. Their affordability against fine jewelry encourages frequent purchases. This further increases their position to be the biggest product segment.

Analysis by Gender:

  • Female
  • Male

Female leads the market with around 58.9% of market share in 2024, witnessing a strong tradition and desire by women to accessorize and express themselves through fashion. Women traditionally use jewellery for completing their outfits and enhancing their style. Besides, periodic change in fashion trends and peer influence also push women towards buying fashionable and affordable accessories. The influence of social media, celebrity endorsements, and growth in disposable incomes also raise demand. In addition, products offered with diverse designs, customization options, and sustainability-focused appeals better to female consumers.

Analysis by Distribution Channel:

  • Offline
  • Online

Offline leads the market with around 74.9% of market share in 2024, as most consumers prefer a physical inspection of the product before buying it in order to establish quality, design, and fit. Brick-and-mortar stores, such as department stores, specialty jewelry stores, and fashion retailers, enable customers to personally shop and avail products immediately. Moreover, off-line channels permit customers to test pieces, be guided by an expert, and enjoy in-store promotions. The established retail networks and the impulse buying behavior give more strength to the offline distribution channel to dominate the market.

Regional Analysis:

  • North America
    • United States
    • Canada
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

In 2024, Asia Pacific accounted for the largest market share of over 30.5%, due to its vast population, rising disposable incomes, and a very strong fashion-conscious consumer base. Countries like China and India are home to large jewelry industries due to cultural traditions and increasing urbanization. Increasing middle-class spending and the e-commerce sector will further fuel the demand. Additionally, the availability of major manufacturing hubs ensures that production is not very expensive, thereby making the costume jewelry even more affordable and accessible. Market growth is supported by social media influence and ever-changing fashion trends.

Key Regional Takeaways:

United States Costume Jewelry Market Analysis

In 2024, the United States accounts for over 86.50% of the costume jewelry market in North America. The growth of the United States costume jewelry market is directly related to the increase in urbanization and women's employment. According to an industry report, as of 2023, 83% of the U.S. population lives in urban areas, which was only 64% in 1950. In 2050, 89% of the U.S. population is estimated to live in an urban setting, thus forming a larger consumer base for inexpensive yet fashionable jewelry. Urban populations will assume fashions and demand lower-cost ornamentations in the way of costume jewelry. Women's employment overall is at 99.9% of its prerecession level, while prime-age women's employment stands at 100% of February 2020 levels. As women become increasingly active in the workforce and acquire financial independence, they are in a better position to spend money on accessories that complement the trends in fashion. This trend of urbanization and increased economic participation of women makes the U.S. market very vulnerable to continued growth in the costume jewelry sector.

Europe Costume Jewelry Market Analysis

The European costume jewelry market is growing with the expansion of well-established fashion brands into the jewelry sector. In March 2022, the well-known London-based fashion brand, Jimmy Choo, launched a new line of fashion jewelry, comprising bracelets, earrings, necklaces, anklets, and rings. This action not only expanded the product range of the brand but also answered the growing call for fashionable yet affordable accessories. Around the same time, during September 2022, Zadig & Voltaire-a French fashion house-released an entirely new costume jewelry collection comprising only recycled brass. This does match the greater demand from the consumer for a sustainable fashion model. This trend is quickly evolving into one of the emerging powers driving demand in costume jewelry throughout Europe as it incorporates an interest in eco-friendliness as well as ethics in its practice. The European market will continue to grow and innovate in the costume jewelry market with further expansion in jewelry offerings from fashion brands.

Asia Pacific Costume Jewelry Market Analysis

Asia Pacific costume jewelry is growing at a very healthy pace due to the rise in high disposable incomes and growth of prominent jewelry brands. Indian jewelry brand Sukkhi launched its Scintillare collection in July 2021. The daily wear jewelry released under this collection included gold-plated, rhodium-plated, and rose gold-plated necklaces, earrings, rings, and bracelets. According to the company, it caters to the growing demand for affordable, stylish jewelry in the region, especially in India. India's per capita disposable income reached INR 2.14 Lakh (USD 2,557) in 2023-24. Per capita disposable income grew 8% in FY24 and 13.3% in the previous year, according to industry reports. This rise in disposable income is contributing to greater purchasing power among consumers, driving demand for fashion accessories, including costume jewelry. With more consumers becoming financially capable to purchase trendy collections that brands continuously launch, the Asia Pacific costume jewelry market will continue to grow.

Latin America Costume Jewelry Market Analysis

Latin America costume jewelry is set to see healthy growth triggered by a rise in disposable income that will increase sharply all over the region. Industry reports forecast that total disposable income in Latin America will grow by almost 60% in real terms from 2021 to 2040, boosted by narrowing regional disparities, and this increased disposable income will bring more customers with the purchasing power to invest in affordable, fashionable accessories such as costume jewelry. As the economic conditions improve and a growing middle class emerges, more consumers in Latin America are turning to fashion jewelry as an affordable alternative to fine jewelry. The increased focus on fashion and personal style, particularly among younger demographics, is further accelerating demand for trendy and cost-effective jewelry options. As disposable income increases and regional inequalities decrease, the Latin American costume jewelry market is expected to continue growing and innovating, making it an attractive market for both local and international brands.

Middle East and Africa Costume Jewelry Market Analysis

The MEA costume jewelry market is witnessing a growth trend because of the strong performance of the economy in the region and the rising purchasing power of consumers. Saudi Arabia, an upper-middle-income country, reached a GDP of USD 1.1 Trillion in 2023, making it the 19th largest economy in the world and the largest economy in the Arab world, according to USDA. This economic strength is giving a boost to the demand for cheap luxury goods, such as costume jewelry, in the pockets of the increasing middle class. More robust economic growth in the region has increased the disposable income of consumers, who are now demanding styles of fashionable and affordable fashion accessories. Besides, its economic hub status in the MEA region causes a ripple effect on the overall trend in Saudi Arabia, thus becoming a high interest market for costume jewelry among both domestic and international costume jewelry manufacturers. Urban population expansion and an increase in love for fashion and an individualistic style add to the rising demands of costume jewelry in the Middle East and African region.

Competitive Landscape:

Key players in the costume jewelry market use innovation, digitalization, and green strategies to boost growth. Leading fashion brands have continuously launched trendy and high-quality designs using improved materials such as gold-plated alloys, synthetic gems, and recycled metals that will make them more durable and attractive. Most companies are achieving brand visibility by using social media marketing, influencer's collaboration, and celebrity endorsements to attract style-conscious consumers to their costume jewelry. This also pushed key players to enhance their online presence through user-friendly websites, mobile apps, and AI-driven personalization to improve customer experience.

The report provides a comprehensive analysis of the competitive landscape in the costume jewelry market with detailed profiles of all major companies, including:

  • Avon Products Inc. (Natura & Co)
  • Buckley London
  • Chanel
  • Compagnie Financiere Richemont SA
  • David Yurman Enterprises LLC
  • Gianni Versace S.r.l. (Capri Holdings Limited)
  • Giorgio Armani S.p.A.
  • H & M Hennes & Mauritz AB
  • H. Stern
  • LVMH Moet Hennessy Louis Vuitton
  • Pandora A/S
  • Prada S.p.A.
  • Stuller Inc.
  • Yanbal

Key Questions Answered in This Report

  • 1.How big is the costume jewelry market?
  • 2.What is the future outlook of costume jewelry market?
  • 3.What are the key factors driving the costume jewelry market?
  • 4.Which region accounts for the largest costume jewelry market share?
  • 5.Which are the leading companies in the global costume jewelry market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Costume Jewelry Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product Type

  • 6.1 Rings
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Necklaces and Chains
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Earrings
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Cufflinks and Studs
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Bracelets
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast
  • 6.6 Others
    • 6.6.1 Market Trends
    • 6.6.2 Market Forecast

7 Market Breakup by Gender

  • 7.1 Female
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Male
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Distribution Channel

  • 8.1 Offline
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Online
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia-Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Avon Products Inc. (Natura & Co)
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
    • 14.3.2 Buckley London
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
    • 14.3.3 Chanel
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
    • 14.3.4 Compagnie Financiere Richemont SA
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
    • 14.3.5 David Yurman Enterprises LLC
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
    • 14.3.6 Gianni Versace S.r.l. (Capri Holdings Limited)
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
    • 14.3.7 Giorgio Armani S.p.A.
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
    • 14.3.8 H & M Hennes & Mauritz AB
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
      • 14.3.8.3 Financials
      • 14.3.8.4 SWOT Analysis
    • 14.3.9 H. Stern
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
    • 14.3.10 LVMH Moet Hennessy Louis Vuitton
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
    • 14.3.11 Pandora A/S
      • 14.3.11.1 Company Overview
      • 14.3.11.2 Product Portfolio
    • 14.3.12 Prada S.p.A.
      • 14.3.12.1 Company Overview
      • 14.3.12.2 Product Portfolio
    • 14.3.13 Stuller Inc.
      • 14.3.13.1 Company Overview
      • 14.3.13.2 Product Portfolio
    • 14.3.14 Yanbal
      • 14.3.14.1 Company Overview
      • 14.3.14.2 Product Portfolio