日本のメディカルスパ市場規模、シェア、動向、予測：サービス別、エンドユーザー別、地域別、2025年～2033年

日本のメディカルスパ市場規模は、2024年に13億5,350万米ドルとなりました。今後、IMARC Groupは、2033年には42億9,830万米ドルに達し、2025年から2033年にかけて13.15%のCAGRを示すと予測しています。同市場は、美容・アンチエイジング治療に対する需要の高まりや、日本の伝統的なウェルネスと現代医療の融合により、大きな成長を遂げています。さらに、個別化治療やAIを活用した美容治療の成長、再生美容医療の拡大、ウェルネス志向のメディカルスパサービスに対する需要の増加が市場を拡大しています。

本レポートで回答した主な質問

• 1.日本のメディカルスパ市場規模は？
• 2.日本のメディカルスパ市場の成長を促進する要因は何か？
• 3.日本のメディカルスパ市場の予測は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
• 市場推定
• 調査手法

第3章 エグゼクティブサマリー

第4章 日本のメディカルスパ市場-イントロダクション

• 概要
• 市場力学
• 業界動向
• 競合情報

第5章 日本のメディカルスパ市場情勢

• 過去および現在の市場動向（2019～2024年）
• 市場予測（2025～2033年）

第6章 日本のメディカルスパ市場- サービス別の内訳

• ボディシェーピング
• 脱毛
• フェイシャルトリートメント
• タトゥー除去
• 傷跡と線状の痕跡
• その他

第7章 日本のメディカルスパ市場- エンドユーザー別内訳

• 男性
• 女性

第8章 日本のメディカルスパ市場-競合情勢

• 概要
• 市場構造
• 市場企業のポジショニング
• 主要成功戦略
• 競合ダッシュボード
• 企業評価象限

第9章 主要企業のプロファイル

第10章 日本のメディカルスパ市場- 業界分析

• 促進要因・抑制要因・機会
• ポーターのファイブフォース分析
• バリューチェーン分析

第11章 付録

The Japan medical spa market size was valued at USD 1,353.5 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 4,298.3 Million by 2033, exhibiting a CAGR of 13.15% from 2025-2033. The market is witnessing significant growth due to the escalating demand for aesthetic and anti-aging treatments and the integration of traditional Japanese wellness with modern medical therapy. Moreover, the growth of personalized and AI-driven aesthetic treatments, expansion of regenerative aesthetic medicine, and increasing demand for wellness-oriented medical spa services are expanding the market.

Japan's aging population is a key driver of the medical spa market, with a growing preference for non-invasive aesthetic procedures. Consumers, particularly individuals over 40, seek treatments that address skin aging, pigmentation, and elasticity loss without surgical interventions. For instance, Japan's wellness culture is growing, with over 60% of adults prioritizing health and well-being above other aspects of life, reflecting a strong shift toward self-care and holistic living.

Medical spas provide advanced therapies such as laser skin rejuvenation, Botox, dermal fillers, and radiofrequency-based skin tightening. The cultural emphasis on skincare and youthful appearance further fuels the demand for high-quality aesthetic solutions. Increasing disposable income and medical advancements, including AI-assisted skin analysis and regenerative treatments like platelet-rich plasma (PRP) therapy, contribute to market expansion.

Japan's medical spa industry benefits from the integration of traditional wellness practices with evidence-based medical treatments. Many medical spas incorporate therapies derived from Japanese natural healing techniques, including onsen (hot spring) therapy, herbal treatments, and acupuncture, alongside dermatological and cosmetic procedures. For instance, in 2024, Kotohiki-Kairo in Kagawa reopens as Japan's most diverse sauna facility, offering 11 sauna types and 7 cold-water baths near the scenic Seto Inland Sea, blending history, wellness, and stunning landscapes. This fusion appeals to both domestic and international clients seeking holistic wellness solutions. The government's promotion of health tourism, combined with Japan's reputation for high medical standards, strengthens its position as a preferred destination for medical spa services. Additionally, corporate wellness programs are increasingly driving demand for stress management and rejuvenation treatments among working professionals.

Japan Medical Spa Market Trends:

Growth of Personalized and AI-Driven Aesthetic Treatments

Japan's medical spa industry is witnessing a shift toward personalized treatments powered by artificial intelligence (AI) and data analytics. Advanced AI tools are enabling precise skin analysis, allowing practitioners to tailor treatments based on individual skin conditions, aging patterns, and lifestyle factors. AI-driven diagnostic systems help in recommending optimal therapies, such as laser treatments, chemical peels, or customized skincare regimens. For instance, in 2024, Merz Aesthetics launched Ultherapy PRIME, a non-invasive, skin-lifting treatment with zero downtime, featuring 10x faster processing, enhanced ergonomics, and a 35% larger screen for precise visualization and personalized, long-lasting results. The increasing adoption of AI and machine learning in medical aesthetics enhances treatment accuracy, reduces risks, and improves patient satisfaction. Consumers are increasingly seeking data-backed, personalized skincare and rejuvenation solutions, driving innovation in medical spa services.

Expansion of Regenerative Aesthetic Medicine

The integration of regenerative medicine in medical spas is a growing trend in Japan, driven by advancements in stem cell therapy, exosome-based treatments, and platelet-rich plasma (PRP) procedures. These therapies promote natural skin rejuvenation, collagen production, and tissue repair, offering long-lasting results without surgical interventions. Japan's strong research capabilities in regenerative medicine and its favorable regulatory environment for cell-based therapies are accelerating the adoption of these treatments. For instance, in 2024, Kyoto University's CiRA Foundation automated iPS cell production to reduce costs and expand capacity with Canon and Panasonic, enabling immune rejection-free therapies while enhancing scalability and efficiency in regenerative medicine. High consumer interest in non-invasive, science-backed solutions for anti-aging and skin health is further fueling market growth.

Increasing Demand for Wellness-Oriented Medical Spa Services

Japanese medical spas are evolving beyond aesthetic treatments to incorporate comprehensive wellness solutions. There is a rising demand for holistic programs that combine stress management, detoxification, and nutritional counseling with medical aesthetic procedures. Traditional Japanese wellness elements, such as onsen (hot spring therapy), aromatherapy, and acupuncture, are being integrated with modern skincare and anti-aging treatments. For instance, in 2024, AK Corporation opened its third KUDOCHI sauna in Ueno Yushima, Tokyo, offering a luxurious retreat, blending Japanese aesthetics with sophisticated relaxation. Additionally, the corporate sector is recognizing the benefits of medical spa services for employee well-being, leading to partnerships between companies and wellness-focused clinics. This trend aligns with the broader shift toward preventive healthcare and lifestyle-driven wellness solutions.

Japan Medical Spa Industry Segmentation:

Analysis by Service:

• Body Shaping
• Hair Removal
• Facial Treatments
• Tattoo Removal
• Scars and Striae
• Others

Japanese medical spas market body shaping in high demand with cryolipolysis, ultrasound therapy, radiofrequency treatments, and other non-invasive techniques popular among customers. An urbanized culture, with body aesthetics as one significant aspect of their lives, now adds yet again another category to the growing hands of demand body-contouring. Precisely in what condition, and then high in terms of technology when it gets into precision and provision of effective solutions for body shapers, defines Japan's medical spas.

In heavy demand are hair removal services in the country, specific to laser hair removal and intense pulsed light or IPL treatment. They are convenient for men and women both trying to get long-lasting smooth skin without worrying about shaving or waxing. New-age medical spas here in Japan utilize the newest technology for pain-free, accurate delivering treatments while focusing on safety and maximum customer satisfaction.

Tattoo removal services are increasingly popular in the medical spa business in Japan as people change their lifestyles to make them more flexible and as professional spaces demand stricter policies on how one must appear. Laser tattoo removal is the primary method used for this, made faster and more efficient with the advanced technology available. Medical Spas in Japan have been catering to the beefed-up demand for discreet, efficient, and less painful procedures for removing tattoos.

Medical spas use various high-end technologies such as laser therapy, microneedling, and platelet-rich plasma (PRP) to treat scars and striae or stretch marks in Japan. These services connect with people seeking to improve the texture and appearance of their skin while helping in reducing the visibility of scars resulting from injury, surgery, or even acne-problematic conditions of the skin and subsequently restoring a smoother, even-toned skin.

Analysis by End User:

• Men
• Women

Men in Japan have been increasingly seeking medical spa treatments for grooming, skincare, and wellness applications. Non-invasive services such as facial rejuvenation, body shaping, and hair removal are gaining traction among male consumers interested in anti-aging, skin texture improvement, or more body structuring. Medical spas fill the gap to provide personalized treatments to meet the demand for those looking to enhance the appearance and self-confidence.

Japanese women are the main consumers in the medical spa market, seeking treatments for beauty and wellness in an extensive list. Popular subjects are facial treatments, body shaping, hair removal, and anti-aging treatments per se. Japanese women really care about skin care, particularly for clear, youthful skin and body contouring. To be successful in achieving aesthetic and wellness goals, medical spas must provide the most advanced and personalized treatments.

Competitive Landscape:

Japan medical spa market is characterized by the presence of specialized clinics, luxury wellness centers, and hospital-affiliated aesthetic facilities. Leading players focus on technological advancements, personalized treatments, and premium service offerings to attract high-net-worth individuals and medical tourists. For instance, in November 2024, Mayurina Clinic Nagoya Sakae introduced CURE Jet for micro-subcision, spraying a jet at 500 meters per second to destroy microfibers while injecting hyaluronic acid, enhancing acne scar treatment. International brands compete with domestic providers leveraging Japan's reputation for high medical standards and traditional wellness integration. Key competitive factors include service quality, regulatory compliance, innovative treatment portfolios, and strategic partnerships with dermatologists and plastic surgeons. Market consolidation is increasing as larger healthcare groups acquire boutique medical spas to expand service capabilities and enhance brand positioning.

The report provides a comprehensive analysis of the competitive landscape in the Japan medical spa market with detailed profiles of all major companies.

Key Benefits for Stakeholders:

• IMARC's report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Japan medical spa market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the Japan medical spa market.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Japan medical spa industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Key Questions Answered in This Report

• 1. How big is the medical spa market in Japan?
• 2. What factors are driving the growth of the Japan medical spa market?
• 3. What is the forecast for the medical spa market in Japan?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Medical Spa Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Medical Spa Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Medical Spa Market - Breakup by Service

• 6.1 Body Shaping
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Hair Removal
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)
• 6.3 Facial Treatments
  • 6.3.1 Overview
  • 6.3.2 Historical and Current Market Trends (2019-2024)
  • 6.3.3 Market Forecast (2025-2033)
• 6.4 Tattoo Removal
  • 6.4.1 Overview
  • 6.4.2 Historical and Current Market Trends (2019-2024)
  • 6.4.3 Market Forecast (2025-2033)
• 6.5 Scars and Striae
  • 6.5.1 Overview
  • 6.5.2 Historical and Current Market Trends (2019-2024)
  • 6.5.3 Market Forecast (2025-2033)
• 6.6 Others
  • 6.6.1 Historical and Current Market Trends (2019-2024)
  • 6.6.2 Market Forecast (2025-2033)

7 Japan Medical Spa Market - Breakup by End User

• 7.1 Men
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Women
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)

8 Japan Medical Spa Market - Competitive Landscape

• 8.1 Overview
• 8.2 Market Structure
• 8.3 Market Player Positioning
• 8.4 Top Winning Strategies
• 8.5 Competitive Dashboard
• 8.6 Company Evaluation Quadrant

9 Profiles of Key Players

• 9.1 Company A
  • 9.1.1 Business Overview
  • 9.1.2 Services Offered
  • 9.1.3 Business Strategies
  • 9.1.4 SWOT Analysis
  • 9.1.5 Major News and Events
• 9.2 Company B
  • 9.2.1 Business Overview
  • 9.2.2 Services Offered
  • 9.2.3 Business Strategies
  • 9.2.4 SWOT Analysis
  • 9.2.5 Major News and Events
• 9.3 Company C
  • 9.3.1 Business Overview
  • 9.3.2 Services Offered
  • 9.3.3 Business Strategies
  • 9.3.4 SWOT Analysis
  • 9.3.5 Major News and Events
• 9.4 Company D
  • 9.4.1 Business Overview
  • 9.4.2 Services Offered
  • 9.4.3 Business Strategies
  • 9.4.4 SWOT Analysis
  • 9.4.5 Major News and Events
• 9.5 Company E
  • 9.5.1 Business Overview
  • 9.5.2 Services Offered
  • 9.5.3 Business Strategies
  • 9.5.4 SWOT Analysis
  • 9.5.5 Major News and Events

10 Japan Medical Spa Market - Industry Analysis

• 10.1 Drivers, Restraints, and Opportunities
  • 10.1.1 Overview
  • 10.1.2 Drivers
  • 10.1.3 Restraints
  • 10.1.4 Opportunities
• 10.2 Porters Five Forces Analysis
  • 10.2.1 Overview
  • 10.2.2 Bargaining Power of Buyers
  • 10.2.3 Bargaining Power of Suppliers
  • 10.2.4 Degree of Competition
  • 10.2.5 Threat of New Entrants
  • 10.2.6 Threat of Substitutes
• 10.3 Value Chain Analysis

11 Appendix