日本のタバコ市場レポート：タイプ別、地域別、2025年～2033年

日本のタバコ市場規模は2024年に52万400トンに達しました。IMARC Groupは、2033年の市場規模は67万2,000トンに達し、2025～2033年の成長率（CAGR）は2.9%になると予測しています。精密農業技術の採用の増加、名前のイニシャルなどを刻印したパーソナライズドVAPEやパイプを販売するブランドの増加、電子タバコや無煙タバコなど、より良い代替品への需要の高まりなどが、市場を牽引する主な要因となっています。

本レポートで扱う主な質問

• 日本のタバコ市場はこれまでどのように推移し、今後どのように推移するのか？
• COVID-19が日本タバコ市場に与えた影響は？
• 日本のタバコ市場のタイプ別区分は？
• 日本のタバコ市場のバリューチェーンにおける様々な段階とは？
• 日本のタバコの主要な促進要因と課題は？
• 日本のタバコ市場の構造と主要企業は？
• 日本のタバコ市場における競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
• 市場推定
• 調査手法

第3章 エグゼクティブサマリー

第4章 日本のタバコ市場-イントロダクション

• 概要
• 市場力学
• 業界動向
• 競合情報

第5章 日本のタバコ市場情勢

• 過去および現在の市場動向（2019～2024年）
• 市場予測（2025～2033年）

第6章 日本のタバコ市場- タイプ別内訳

• タバコ
• 自分で巻く
• 葉巻
• シガリロ
• 無煙タバコ
• その他

第7章 日本のタバコ市場-競合情勢

• 概要
• 市場構造
• 市場企業のポジショニング
• 主要成功戦略
• 競合ダッシュボード
• 企業評価象限

第8章 主要企業のプロファイル

第9章 日本のタバコ市場- 業界分析

• 促進要因・抑制要因・機会
• ポーターのファイブフォース分析
• バリューチェーン分析

第10章 付録

Japan tobacco market size reached 520.4 Thousand Tons in 2024. Looking forward, IMARC Group expects the market to reach 672.0 Thousand Tons by 2033, exhibiting a growth rate (CAGR) of 2.9% during 2025-2033. The growing employment of precision farming techniques, increasing number of brands selling personalized vapes and pipes engraved with name initials or other elements, and the rising demand for better alternatives, such as e-cigarettes and smokeless tobacco, represent some of the key factors driving the market.

Tobacco is a plant belonging to the genus Nicotiana, cultivated for its leaves, which are primarily utilized for the extraction of nicotine. It comprises Virginia tobacco, which is known for its mild flavor and commonly used as the primary component in many blends and cigarettes. It also consists of burley tobacco that is often used in pipe tobacco and cigars and is air-cured, resulting in a milder taste with lower sugar content. It includes cigar tobacco, which comes in various varieties, each contributing to the unique flavor profile of a cigar. It contains nicotine that acts as an addictive substance, along with tar and carbon monoxide (CO). Tobacco has played a significant role in social interactions, bonding people in various settings. It has been an integral part of various cultures, shaping social practices and traditions. It provides employment for innumerable people involved in its cultivation, processing, and manufacturing. It releases the hormone epinephrine, which stimulates the nervous system, improves mood, and provides relaxation. It is commonly used for smoking cigarettes, cigars, and pipes. It is also utilized in the manufacturing of smokeless tobacco products, such as chewing tobacco and snuff, which involve the direct consumption of tobacco.

Japan Tobacco Market Trends:

At present, the increasing demand for better alternatives, such as e-cigarettes and smokeless tobacco, due to the rising awareness about the harmful impacts of smoking tobacco, represents one of the crucial factors impelling the growth of the market in Japan. Key market players are also adapting their product portfolios for catering to this changing consumer preference, investing in research and development (R&D) to innovate and create new, less harmful options. This, in turn, is acting as a major growth-inducing factor. Besides this, the Government of Japan is implementing regulations associated with tobacco use, which is encouraging tobacco companies to reevaluate their strategies, invest in compliance measures, and improve their marketing strategies. In addition to this, the growing smoking habits among the masses to cope with work stress and anxiety are offering a favorable market outlook. The rising consumption of tobacco among young individuals due to peer pressure is driving the demand for various tobacco-infused products and cigarettes. Apart from this, the increasing number of brands selling personalized vapes and pipes engraved with name initials or other elements is supporting the market growth. Additionally, companies are adopting sustainable practices and environment-friendly farming methods to reduce the carbon footprint in manufacturing processes. Moreover, the increasing employment of precision farming techniques to improve crop yields to the development of cutting-edge vaping technologies are bolstering the market growth in the country.

Japan Tobacco Market Segmentation:

Type Insights:

• Cigarettes
• Roll Your Own
• Cigars
• Cigarillos
• Smokeless Tobacco
• Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

• How has the Japan tobacco market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan tobacco market?
• What is the breakup of the Japan tobacco market on the basis of type?
• What are the various stages in the value chain of the Japan tobacco market?
• What are the key driving factors and challenges in the Japan tobacco?
• What is the structure of the Japan tobacco market and who are the key players?
• What is the degree of competition in the Japan tobacco market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Tobacco Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Tobacco Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Tobacco Market - Breakup by Type

• 6.1 Cigarettes
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Roll Your Own
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)
• 6.3 Cigars
  • 6.3.1 Overview
  • 6.3.2 Historical and Current Market Trends (2019-2024)
  • 6.3.3 Market Forecast (2025-2033)
• 6.4 Cigarillos
  • 6.4.1 Overview
  • 6.4.2 Historical and Current Market Trends (2019-2024)
  • 6.4.3 Market Forecast (2025-2033)
• 6.5 Smokeless Tobacco
  • 6.5.1 Overview
  • 6.5.2 Historical and Current Market Trends (2019-2024)
  • 6.5.3 Market Forecast (2025-2033)
• 6.6 Others
  • 6.6.1 Historical and Current Market Trends (2019-2024)
  • 6.6.2 Market Forecast (2025-2033)

7 Japan Tobacco Market - Competitive Landscape

• 7.1 Overview
• 7.2 Market Structure
• 7.3 Market Player Positioning
• 7.4 Top Winning Strategies
• 7.5 Competitive Dashboard
• 7.6 Company Evaluation Quadrant

8 Profiles of Key Players

• 8.1 Company A
  • 8.1.1 Business Overview
  • 8.1.2 Product Portfolio
  • 8.1.3 Business Strategies
  • 8.1.4 SWOT Analysis
  • 8.1.5 Major News and Events
• 8.2 Company B
  • 8.2.1 Business Overview
  • 8.2.2 Product Portfolio
  • 8.2.3 Business Strategies
  • 8.2.4 SWOT Analysis
  • 8.2.5 Major News and Events
• 8.3 Company C
  • 8.3.1 Business Overview
  • 8.3.2 Product Portfolio
  • 8.3.3 Business Strategies
  • 8.3.4 SWOT Analysis
  • 8.3.5 Major News and Events
• 8.4 Company D
  • 8.4.1 Business Overview
  • 8.4.2 Product Portfolio
  • 8.4.3 Business Strategies
  • 8.4.4 SWOT Analysis
  • 8.4.5 Major News and Events
• 8.5 Company E
  • 8.5.1 Business Overview
  • 8.5.2 Product Portfolio
  • 8.5.3 Business Strategies
  • 8.5.4 SWOT Analysis
  • 8.5.5 Major News and Events

9 Japan Tobacco Market - Industry Analysis

• 9.1 Drivers, Restraints, and Opportunities
  • 9.1.1 Overview
  • 9.1.2 Drivers
  • 9.1.3 Restraints
  • 9.1.4 Opportunities
• 9.2 Porters Five Forces Analysis
  • 9.2.1 Overview
  • 9.2.2 Bargaining Power of Buyers
  • 9.2.3 Bargaining Power of Suppliers
  • 9.2.4 Degree of Competition
  • 9.2.5 Threat of New Entrants
  • 9.2.6 Threat of Substitutes
• 9.3 Value Chain Analysis

10 Appendix