日本のスポーツウェア市場の分析：製品別、流通チャネル別、エンドユーザー別、地域別（2025～2033年）

日本のスポーツウェアの市場規模は2024年に69億米ドルに達しました。今後、IMARC Groupは、2033年には119億米ドルに達し、2025年から2033年にかけて5.7%の成長率（CAGR）を示すと予測しています。市場参入企業によるスポーツやフィットネス活動への熱中度の高まり、女性のスポーツやフィットネス活動への参加率の上昇、持続可能で環境に優しいスポーツウェアへの需要の高まりなどが、市場を牽引する主な要因となっています。

当レポートで扱う主な質問

• 日本のスポーツウェア市場はこれまでどのように推移してきたか？
• COVID-19が日本スポーツウェア市場に与えた影響は？
• 日本のスポーツウェア市場の製品別の内訳は？
• 日本のスポーツウェア市場の流通チャネル別の内訳は？
• 日本のスポーツウェア市場のエンドユーザー別の内訳は？
• 日本のスポーツウェア市場のバリューチェーンにおける様々なステージとは？
• 日本のスポーツウェアの主要な促進要因と課題は何か？
• 日本のスポーツウェア市場の構造と主要企業は？
• 日本のスポーツウェア市場における競合の程度は？

目次

第1章 序文

第2章 分析範囲・手法

• 分析目的
• ステークホルダー
• データソース
• 市場推定
• 分析手法

第3章 エグゼクティブサマリー

第4章 日本のスポーツウェア市場：概要

• 概要
• 市場力学
• 業界動向
• 競合情報

第5章 日本のスポーツウェア市場の情勢

• 過去・現在の市場動向（2019～2024年）
• 市場予測（2025～2033年）

第6章 日本のスポーツウェア市場：製品別の内訳

• シューズ
• 衣類

第7章 日本のスポーツウェア市場：流通チャネル別の内訳

• オンラインストア
• 小売店

第8章 日本のスポーツウェア市場：エンドユーザー別の内訳

• 男性
• 女性
• 児童

第9章 日本のスポーツウェア市場：競合情勢

• 概要
• 市場構造
• 市場企業のポジショニング
• 主要な成功戦略
• 競合ダッシュボード
• 企業評価象限

第10章 主要企業のプロファイル

第11章 日本のスポーツウェア市場：業界分析

• 促進要因・抑制要因・機会
• ポーターのファイブフォース分析
• バリューチェーン分析

第12章 付録

Japan sportswear market size reached USD 6.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 11.9 Billion by 2033, exhibiting a growth rate (CAGR) of 5.7% during 2025-2033. The growing indulgence of individuals in sports and fitness activities, rising participation of women in sports and fitness activities, and increasing demand for sustainable and eco-friendly sportswear represent some of the key factors driving the market.

Sportswear refers to clothing designed specifically for sporting and physical activities. It provides comfort and ensures safety during various forms of physical exercise. It includes a wide range of apparel, such as t-shirts, shorts, leggings, tracksuits, and specialized garments like compression wear. It also includes swimsuits, wetsuits, and rash guards for swimming, surfing, and diving. It often features moisture-wicking properties, helping to keep the wearer dry and comfortable. It is made with breathable fabrics to allow air circulation, preventing overheating and maintaining body temperature. It can withstand rigorous physical activity and repeated washing, making them more durable than regular clothing. It can improve performance by providing comfort, reducing drag, supporting muscles, and regulating body temperature. Besides this, it is used for hiking, mountain biking, and climbing due to its enhanced comfort. Moreover, as it offers improved blood circulation and muscle support, the demand for sportswear is increasing in Japan.

Japan Sportswear Market Trends:

The rising health consciousness among individuals and their increasing indulgence in fitness activities represent one of the primary factors stimulating the market growth in Japan. Additionally, the expanding aging population in Japan and its increasing participation in fitness activities are driving the demand for comfortable and supportive sportswear. Along with this, rising preferences of individuals for athleisure are strengthening the growth of the market in Japan. Apart from this, the increasing participation of women in sports and fitness activities is offering a favorable market outlook. Furthermore, the growing focus of sportswear companies on innovating fabrics and materials is influencing the market positively in the country. Moreover, the development of more comfortable, durable, and performance-enhancing sportswear is attracting a wider consumer base. Besides this, rising environmental concerns among the masses in Japan are driving the demand for sustainable and eco-friendly sportswear Besides this, the rise of online shopping platforms is making sportswear more accessible to a broader audience, contributing to the market growth. In addition, several leading brands in the country are increasingly investing in marketing strategies and promotional campaigns through celebrity endorsements and social media advertisements. In line with this, the integration of sportswear with fitness technology and apps is encouraging more people to engage in fitness activities. Furthermore, increasing collaborations between sportswear brands and designers or celebrities are attracting diverse consumers in the country. Moreover, the rising number of gyms, aerobic centers, and yoga and meditation classes is creating a positive outlook for the market in Japan. The escalating demand for sportswear suitable for at-home exercise regimes is also offering lucrative opportunities to industry investors in Japan.

Japan Sportswear Market Segmentation:

Product Insights:

• Shoes
• Clothes

Distribution Channel Insights:

• Online Stores
• Retail Stores

End User Insights:

• Men
• Women
• Kids

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the key players include:

• Adidas Japan KK (Adidas AG)
• ASICS Corporation
• Descente Ltd.
• Mizuno Corporation
• Nike Inc.
• YONEX Co. Ltd.

Key Questions Answered in This Report:

• How has the Japan sportswear market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan sportswear market?
• What is the breakup of the Japan sportswear market on the basis of product?
• What is the breakup of the Japan sportswear market on the basis of distribution channel?
• What is the breakup of the Japan sportswear market on the basis of end user?
• What are the various stages in the value chain of the Japan sportswear market?
• What are the key driving factors and challenges in the Japan sportswear?
• What is the structure of the Japan sportswear market and who are the key players?
• What is the degree of competition in the Japan sportswear market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Sportswear Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Sportswear Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Sportswear Market - Breakup by Product

• 6.1 Shoes
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Clothes
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)

7 Japan Sportswear Market - Breakup by Distribution Channel

• 7.1 Online Stores
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Retail Stores
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)

8 Japan Sportswear Market - Breakup by End User

• 8.1 Men
  • 8.1.1 Overview
  • 8.1.2 Historical and Current Market Trends (2019-2024)
  • 8.1.3 Market Forecast (2025-2033)
• 8.2 Women
  • 8.2.1 Overview
  • 8.2.2 Historical and Current Market Trends (2019-2024)
  • 8.2.3 Market Forecast (2025-2033)
• 8.3 Kids
  • 8.3.1 Overview
  • 8.3.2 Historical and Current Market Trends (2019-2024)
  • 8.3.3 Market Forecast (2025-2033)

9 Japan Sportswear Market - Competitive Landscape

• 9.1 Overview
• 9.2 Market Structure
• 9.3 Market Player Positioning
• 9.4 Top Winning Strategies
• 9.5 Competitive Dashboard
• 9.6 Company Evaluation Quadrant

10 Profiles of Key Players

• 10.1 Adidas Japan KK (Adidas AG)
  • 10.1.1 Business Overview
  • 10.1.2 Product Portfolio
  • 10.1.3 Business Strategies
  • 10.1.4 SWOT Analysis
  • 10.1.5 Major News and Events
• 10.2 ASICS Corporation
  • 10.2.1 Business Overview
  • 10.2.2 Product Portfolio
  • 10.2.3 Business Strategies
  • 10.2.4 SWOT Analysis
  • 10.2.5 Major News and Events
• 10.3 Descente Ltd.
  • 10.3.1 Business Overview
  • 10.3.2 Product Portfolio
  • 10.3.3 Business Strategies
  • 10.3.4 SWOT Analysis
  • 10.3.5 Major News and Events
• 10.4 Mizuno Corporation
  • 10.4.1 Business Overview
  • 10.4.2 Product Portfolio
  • 10.4.3 Business Strategies
  • 10.4.4 SWOT Analysis
  • 10.4.5 Major News and Events
• 10.5 Nike Inc.
  • 10.5.1 Business Overview
  • 10.5.2 Product Portfolio
  • 10.5.3 Business Strategies
  • 10.5.4 SWOT Analysis
  • 10.5.5 Major News and Events
• 10.6 YONEX Co. Ltd.
  • 10.6.1 Business Overview
  • 10.6.2 Product Portfolio
  • 10.6.3 Business Strategies
  • 10.6.4 SWOT Analysis
  • 10.6.5 Major News and Events

11 Japan Sportswear Market - Industry Analysis

• 11.1 Drivers, Restraints, and Opportunities
  • 11.1.1 Overview
  • 11.1.2 Drivers
  • 11.1.3 Restraints
  • 11.1.4 Opportunities
• 11.2 Porters Five Forces Analysis
  • 11.2.1 Overview
  • 11.2.2 Bargaining Power of Buyers
  • 11.2.3 Bargaining Power of Suppliers
  • 11.2.4 Degree of Competition
  • 11.2.5 Threat of New Entrants
  • 11.2.6 Threat of Substitutes
• 11.3 Value Chain Analysis

12 Appendix