日本のウェアラブル技術の市場規模、シェア、動向、予測：製品、用途、地域別、2025年～2033年

日本のウェアラブル技術の市場規模は2024年に42億8,800万米ドルでした。今後、IMARC Groupは、同市場が2033年までに158億8,100万米ドルに達し、2025年から2033年にかけて15.7%のCAGRを示すと予測しています。健康に対する意識の高まり、AIとIoTの統合の進展、フィットネストラッカーとスマートウォッチの採用の増加、健康的なトラッキングソリューションを求める高齢者人口の増加は、日本のウェアラブル技術市場全体の収益に貢献している要因の一部です。

本レポートで扱う主な質問

• 1.日本のウェアラブル技術市場規模は？
• 2.日本のウェアラブル技術市場の成長を促進する要因は何か？
• 3.日本のウェアラブル技術市場の予測は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
• 市場推定
• 調査手法

第3章 エグゼクティブサマリー

第4章 日本のウェアラブル技術市場：イントロダクション

• 概要
• 市場力学
• 業界動向
• 競合情報

第5章 日本のウェアラブル技術市場情勢

• 過去および現在の市場動向（2019～2024年）
• 市場予測（2025～2033年）

第6章 日本のウェアラブル技術市場：製品別の内訳

• リストウェア
• アイウェア・ヘッドウェア
• フットウェア
• ネックウェア
• ボディウェア
• その他

第7章 日本のウェアラブル技術市場：用途別の内訳

• コンシューマーエレクトロニクス
• ヘルスケア
• エンタープライズおよび産業用途
• その他

第8章 日本のウェアラブル技術市場：競合情勢

• 概要
• 市場構造
• 市場企業のポジショニング
• 主要成功戦略
• 競合ダッシュボード
• 企業評価象限

第9章 主要企業のプロファイル

第10章 日本のウェアラブル技術市場：業界分析

• 促進要因、抑制要因、機会
• ポーターのファイブフォース分析
• バリューチェーン分析

第11章 付録

The Japan wearable technology market size was valued at USD 4,288 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 15,881 Million by 2033, exhibiting a CAGR of 15.7% from 2025-2033. The rising awareness about health, advancement in AI and IoT integration, increased adoption of fitness trackers and smartwatches, and growing older population looking for healthy tracking solutions are some of the factors contributing to overall Japan wearable technology market revenue.

The Japan wearable technology market growth is attributed to the developing health consciousness of consumers and the aging population in that country. Therefore, with National Institute of Population and Social Security Research projecting that as of 2070, the population aged 65 years and more will account for a population of roughly 40 percent of Japan's total population, healthcare monitoring devices, and wearables may also increase remarkably. Smartwatches and fitness bands that monitor vital parameters like heartbeats, blood pressure, and sleep quality have become important tools for early health diseases and prevention in line with wellness and proactive healthcare emphasized in Japan. Besides, wearables are empowered by advanced technologies such as Artificial Intelligence (AI), Machine Learning (ML), and the Internet of Things (IoT). Smart wearables now provide personalized health insights, real-time activity tracking, and seamless connectivity with other digital ecosystems, making them indispensable for both health-conscious individuals and tech-savvy consumers. Another key driver is Japan's robust technological infrastructure and culture of early adoption of innovative technologies.

High-speed internet and 5G networks ensure the seamless operation of wearables, especially in urban areas. Government policies and investments have served as triggers in raising awareness about these digital health solutions and reducing the healthcare burdens that motivate consumers to increasingly wear these devices. With an aging population and increasing focus on healthcare efficiency, wearables play a crucial role in remote patient monitoring and chronic disease management. Japanese tech companies are investing heavily in research and development and introducing cutting-edge wearables that meet the changing consumer needs. This includes compact designs, multilingual interfaces, and AI-driven health analytics. Growing interest in fitness and wellness, along with increasing smartphone penetration, is also driving demand for smart fitness trackers and connected wearables. All these factors put together position Japan as a growing market for wearable technology, with great potential for further innovation and expansion in the coming decades.

Japan Wearable Technology Market Trends:

Rising integration of AI and IoT in wearables

The integration of AI and IoT in Japan is shaping the Japan wearable technology market trends. With AI, the wearables offer advanced features that include predictive health analytics, voice assistants, and personalized recommendations on user behavior. These devices transcend fitness tracking; they are rather valuable for improvement in health and efficiency. IoT connectivity enables wearables to interact with other smart devices, allowing for seamless control of IoT-enabled medical equipment for remote health monitoring and control of smart home appliances. For instance, smartwatches can synchronize with IoT-enabled devices to enable an individual to have real-time data on the condition of health and the environment. According to the World Economic Forum, by 2027, the diagnostic and therapeutic AI healthcare tools market in Japan is expected to stand at USD 114 Million, underscoring how AI is growing in importance within healthcare. Such a trend can be attributed to the technological leadership in Japan and its rapid expansion in the 5G network, allowing for faster transfer of real-time data. As AI, IoT, and wearables merge, Japan is taking the lead in developing interrelated devices that transform personal health and overall wellness.

Growth of fitness and sports wearables

The growth of fitness and sports wearables in Japan is an indication of increasing interest in fitness and active lifestyles, with sport-oriented devices increasingly becoming popular among Japanese consumers. Smartwatches, fitness bands, and even smart clothing with embedded sensors are now widely used to track physical activities such as running, cycling, yoga, and other forms of exercise. These wearables provide advanced features like GPS tracking, VO2 max monitoring, and real-time coaching, catering to fitness enthusiasts, athletes, and individuals pursuing healthier lifestyles. Waterproof and weather-resistant designs are becoming popular, especially for outdoor sports like hiking, swimming, and running, in which durability and performance are critical. Japanese brands are innovating to deliver more wearables that can handle a diversity of environmental conditions and dependability and long-term use. This trend is largely catalyzed by Japan's strong culture of wellness, a need to live a healthy life, and increasing demand for toolsets that can check fitness progress and enhance athletic performance. With every growth spurt, wearables become an essential part for everybody interested in fitness or professional athletes looking for ways to improve training and health management.

Development of fashionable and lightweight designs

Aesthetic appeal and user comfort are the major factors for boosting the Japan wearable technology demand. Consumers are looking for stylish, lightweight wearables that blend into their daily lives seamlessly. Wearable brands are collaborating with fashion designers and using premium materials to make sophisticated, attractive devices. Minimalist and compact wearables, such as smart rings and discreet fitness trackers, are gaining more popularity among professional and female consumers. This trend reflects Japan's strong cultural focus on design and functionality, pushing the Japan wearable technology market share toward more visually appealing and practical products. According to the Central Intelligence Agency, Japan's female population is around 63,326,676, and this demographic's growing demand for fashion-forward wearables is playing a pivotal role in shaping the market. These devices are health trackers and communication tools that act as peripherals for many people's lifestyles. The increasing stylishness and comfortability of wearables enhance their integration into a routine, driving the wearable tech industry in Japan to shift further into development.

Japan Wearable Technology Industry Segmentation:

Analysis by Product:

• Wrist-Wear
• Eye-Wear and Head-Wear
• Foot-Wear
• Neck-Wear
• Body-Wear
• Others

Wrist-wear devices, including smartwatches and fitness bands, are growing and have features that include health tracking, communication, and entertainment. Eye-wear and head-wear, like smart glasses and VR/AR headsets, are increasingly applied in gaming, industrial training, and healthcare applications such as virtual surgeries. According to the IMARC Group, the virtual reality gaming market of Japan is likely to reach USD 4,382 Million by 2033, VR/AR headsets are bound to increase. Foot-wear with embedded sensors for fitness tracking and smart insoles for gait analysis is gaining popularity among athletes and health-conscious users. Neck-wear, such as smart necklaces and pendants, appeals to consumers seeking discreet health monitoring combined with stylish designs. Additionally, body-wear, which may include smart clothes with sensor technology that present real-time information on health and sporting performance, appears to have attracted the interest of tech-innate professionals at large. Thereby the extension of application proves Japan's consumption of highly wearable solutions within more sectors.

Analysis by Application:

• Consumer Electronics
• Healthcare
• Enterprise and Industrial Application
• Others

In the department of consumer electronics, smartwatches, fitness monitors, earpieces, and many others are including convenience such as easy health tracking together with smart phoning capabilities. These devices allow users to monitor their well-being and maintain connections. Hence, they are perfectly embedded in the modern lifestyle. The healthcare industry is also using wearables, with devices manufactured for continued monitoring of vital signs, chronic condition management, and telemedicine. Real-time data collection from these devices allows for proactive healthcare, which reduces the number of hospital readmissions. According to the IMARC Group, the home healthcare market in Japan will grow from its current USD 27.2 Billion in 2024 to USD 54.6 Billion by 2033, demonstrating a significant rise in reliance on wearable technology for remote patient monitoring. In enterprise and industrial applications, wearables are revolutionizing workplace efficiency and safety. Smart helmets, augmented reality glasses, and wearable sensors improve productivity through hands-free access to information and monitoring of safety parameters such as fatigue and environmental hazards. In logistics and manufacturing, wearables streamline workflows and optimize inventory management.

Competitive Landscape:

Market players in the wearables market of Japan are significantly innovating, partnering, and strategically expanding to stay relevant in this highly competitive landscape. Major tech players are constantly investing in research and development to introduce new features like AI-driven health analytics, seamless IoT connectivity, and energy-efficient designs. Companies from the wearable industry and healthcare providers are increasingly collaborating to offer personal devices for remote health monitoring and chronic disease management due to increased demand. Increased average monthly household income in Japan, at USD 3,304.25 in 2024, which increased by 4.1% in nominal terms and 0.7% in real terms compared to the 2023, as per the Statistics Bureau of Japan, increases buying capacity. This income growth encourages consumers to invest in innovative wearables and nudges demand toward health-centric and lifestyle-enhancing devices. Several companies are also emphasizing miniaturization and aesthetics, producing lightweight and fashionable wearables for style-conscious consumers. Further, partnerships with enterprises are expanding to integrate wearable solutions for workforce management, safety, and productivity enhancement. These efforts create a positive Japan wearable technology market outlook.

The report provides a comprehensive analysis of the competitive landscape in the Japan wearable technology market with detailed profiles of all major companies.

Latest News and Developments:

• November 2024: Casio released its first smart ring, CRW-001-1JR, in Japan to commemorate its 50th anniversary in the digital watch business. At $128, the wearable had a retro LCD screen, stopwatch, flashing alarm, and two years of battery life, combining classic design with modern functionality in a compact form.
• November 2024: LetinAR partnered with Japan's NTT QONOQ Devices to introduce its first mass-produced AR product, MiRZA(R) XR smart glasses. Equipped with PinTILT(TM) optical modules, these offered a lightweight, Full HD AR display for daily use. LetinAR planned to present its AR innovations at CES 2025 and increase its global presence.
• June 2024: Casio announced the GBD-300, a new G-SHOCK model that will be released in Japan on July 5, 2024. It's a sports-oriented model made slimmer and more comfortable, with a fit, step tracking, and workout logs. It also comes integrated with the G-SHOCK MOVE app to help users track their fitness, making the workout much more efficient.
• December 2024: Cellid Inc. launched its lightweight AR smart glasses, "Reference Design," in Japan. These glasses use waveguide display technology and AI integration. They are designed for enterprise use and support AR applications through an SDK. The company is recruiting partners for development and OEM branding to make AR glasses more accessible in daily life and industry.
• December 2024: Pimax showcased the world's smallest full feature 8K VR headset, Dream Air. It weighs under half a Coca-Cola bottle and offers eye tracking, spatial audio, and inside-out tracking. It starts at $1,895 ($1,199 pre-order) and is available to ship in May of 2025. It is partnered with Yamada Denki and various local influencers to expand its presence in Japan.

Key Questions Answered in This Report

• 1.How big is the wearable technology market in the Japan?
• 2.What factors are driving the growth of the Japan wearable technology market?
• 3.What is the forecast for the wearable technology market in the Japan?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Wearable Technology Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Wearable Technology Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Wearable Technology Market - Breakup by Product

• 6.1 Wrist-Wear
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Eye-Wear and Head-Wear
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)
• 6.3 Foot-Wear
  • 6.3.1 Overview
  • 6.3.2 Historical and Current Market Trends (2019-2024)
  • 6.3.3 Market Forecast (2025-2033)
• 6.4 Neck-Wear
  • 6.4.1 Overview
  • 6.4.2 Historical and Current Market Trends (2019-2024)
  • 6.4.3 Market Forecast (2025-2033)
• 6.5 Body-Wear
  • 6.5.1 Overview
  • 6.5.2 Historical and Current Market Trends (2019-2024)
  • 6.5.3 Market Forecast (2025-2033)
• 6.6 Others
  • 6.6.1 Historical and Current Market Trends (2019-2024)
  • 6.6.2 Market Forecast (2025-2033)

7 Japan Wearable Technology Market - Breakup by Application

• 7.1 Consumer Electronics
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Healthcare
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)
• 7.3 Enterprise and Industrial Application
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market Trends (2019-2024)
  • 7.3.3 Market Forecast (2025-2033)
• 7.4 Others
  • 7.4.1 Historical and Current Market Trends (2019-2024)
  • 7.4.2 Market Forecast (2025-2033)

8 Japan Wearable Technology Market - Competitive Landscape

• 8.1 Overview
• 8.2 Market Structure
• 8.3 Market Player Positioning
• 8.4 Top Winning Strategies
• 8.5 Competitive Dashboard
• 8.6 Company Evaluation Quadrant

9 Profiles of Key Players

• 9.1 Company A
  • 9.1.1 Business Overview
  • 9.1.2 Product Portfolio
  • 9.1.3 Business Strategies
  • 9.1.4 SWOT Analysis
  • 9.1.5 Major News and Events
• 9.2 Company B
  • 9.2.1 Business Overview
  • 9.2.2 Product Portfolio
  • 9.2.3 Business Strategies
  • 9.2.4 SWOT Analysis
  • 9.2.5 Major News and Events
• 9.3 Company C
  • 9.3.1 Business Overview
  • 9.3.2 Product Portfolio
  • 9.3.3 Business Strategies
  • 9.3.4 SWOT Analysis
  • 9.3.5 Major News and Events
• 9.4 Company D
  • 9.4.1 Business Overview
  • 9.4.2 Product Portfolio
  • 9.4.3 Business Strategies
  • 9.4.4 SWOT Analysis
  • 9.4.5 Major News and Events
• 9.5 Company E
  • 9.5.1 Business Overview
  • 9.5.2 Product Portfolio
  • 9.5.3 Business Strategies
  • 9.5.4 SWOT Analysis
  • 9.5.5 Major News and Events

10 Japan Wearable Technology Market - Industry Analysis

• 10.1 Drivers, Restraints and Opportunities
  • 10.1.1 Overview
  • 10.1.2 Drivers
  • 10.1.3 Restraints
  • 10.1.4 Opportunities
• 10.2 Porters Five Forces Analysis
  • 10.2.1 Overview
  • 10.2.2 Bargaining Power of Buyers
  • 10.2.3 Bargaining Power of Suppliers
  • 10.2.4 Degree of Competition
  • 10.2.5 Threat of New Entrants
  • 10.2.6 Threat of Substitutes
• 10.3 Value Chain Analysis

11 Appendix