日本のホームデコ市場レポート：製品タイプ、流通チャネル、地域別、2025年～2033年

日本のホームデコの市場規模は2024年に461億1,800万米ドルに達しました。今後、IMARC Groupは、同市場が2033年までに626億1,400万米ドルに達し、2025年から2033年にかけて3.5%の成長率（CAGR）を示すと予測しています。消費者のライフスタイルの変化、都市生活空間におけるコンパクトで多機能な装飾品への需要、可処分所得の増加、eコマースセクターの大幅な拡大などが、市場を牽引する主な要因です。

本レポートで扱う主な質問

• 日本のホームデコ市場はこれまでどのように推移してきたか？
• COVID-19が日本のホームデコ市場に与えた影響は？
• 日本のホームデコ市場の製品タイプ別区分は？
• 日本のホームデコ市場の流通チャネル別区分は？
• 日本のホームデコ市場のバリューチェーンにおける様々なステージとは？
• 日本のホームデコ市場の主な促進要因と課題は何か？
• 日本のホームデコ市場の構造と主要プレーヤーは？
• 日本のホームデコ市場における競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
• 市場推定
• 調査手法

第3章 エグゼクティブサマリー

第4章 日本のホームデコ市場：イントロダクション

• 概要
• 市場力学
• 業界動向
• 競合情報

第5章 日本のホームデコ市場情勢

• 過去および現在の市場動向（2019～2024年）
• 市場予測（2025～2033年）

第6章 日本のホームデコ市場：製品タイプ別の内訳

• 家庭用家具
• ホームテキスタイル
• 床
• 壁の装飾
• 照明
• その他

第7章 日本のホームデコ市場：流通チャネル別の内訳

• ホームデコレーションストア
• スーパーマーケットとハイパーマーケット
• オンラインストア
• ギフトショップ
• その他

第8章 日本のホームデコ市場：競合情勢

• 概要
• 市場構造
• 市場企業のポジショニング
• 主要成功戦略
• 競合ダッシュボード
• 企業評価象限

第9章 主要企業のプロファイル

第10章 日本のホームデコ市場：業界分析

• 促進要因、抑制要因、機会
• ポーターのファイブフォース分析
• バリューチェーン分析

第11章 付録

The Japan home decor market size reached USD 46,118 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 62,614 Million by 2033, exhibiting a growth rate (CAGR) of 3.5% during 2025-2033. The changing consumer lifestyles, the demand for compact and multifunctional decor in urban living spaces, the rising disposable incomes, and the significant expansion in the e-commerce sector represent some of the key factors driving the market.

Home decor refers to the art of beautifying and enhancing the interior spaces of a house to create a functional, comfortable, and aesthetically pleasing environment. It includes carefully selecting and arranging various elements such as furniture, lighting, accessories, textiles, colors, and decorative items to reflect the homeowner's personality, style, and preferences. It personalizes the living spaces and makes them more inviting and visually appealing. It transforms a house into a home where individuals can feel relaxed, rejuvenated, and connected to their surroundings. It involves striking a delicate balance between functionality and aesthetics, ensuring the space is visually appealing, practical, and livable. It is not limited to any specific theme or design, as it allows for endless possibilities and creative expressions from modern minimalism to rustic charm, from eclectic mixtures to classic elegance, each style carries its unique appeal, capable of capturing the essence of the owner's individuality. Nowadays, home decor has evolved into a rapidly developing industry with a vast array of styles, trends, and design options, catering to diverse tastes and lifestyles.

Japan Home Decor Market Trends:

The market is primarily driven by the increasing building and construction activities. In addition, the growing population and the increasing renovation in residential sectors are influencing the market growth. Also, the increasing use of home decor in enhancing the aesthetic appeal and ambiance of residential spaces and the increasing focus on creating personalized and comfortable living environments are accelerating the demand for innovative and stylish home decor products across the country. Moreover, the cultural emphasis on minimalism and functionality and incorporation of Japanese design principles, such as wabi-sabi and mottainai, which emphasize finding beauty in simplicity and appreciating the value of natural materials, are greatly contributing to the home decor preferences of consumers which represents another major growth-inducing factor. As a result, there is a growing preference for clean lines, neutral color palettes, and furniture and decor items produced from sustainable and eco-friendly materials. Besides this, rapid urbanization and changing lifestyles are fueling the demand for space-saving and multi-functional home decor solutions for limited living spaces in urban areas that can serve multiple purposes and optimize their living areas, efficiently augmenting the market growth. Along with this, the rising demand for modular furniture, foldable storage solutions, and innovative decor pieces that can adapt to evolving needs is propelling the market growth. Apart from this, the growing popularity of interior design shows and magazines is escalating consumer awareness and aspirations for stylish and modern home decor, thus propelling market growth. In line with this, Japanese homeowners are now more willing to invest in premium and high-quality decor items to create beautiful and functional living spaces, further driving the market's growth. Furthermore, the increasing digitization, expanding e-commerce sector, and the rise of online shopping platforms, offering access to numerous products from the comfort of individuals' homes, are providing a positive thrust to the market growth. Moreover, manufacturers and retailers offer eco-friendly materials, energy-efficient lighting solutions, and products produced through ethical and fair-trade practices, thus creating a positive market outlook.

Japan Home Decor Market Segmentation:

Product Type Insights:

• Home Furniture
• Home Textiles
• Flooring
• Wall Decor
• Lighting
• Others

Distribution Channel Insights:

• Home Decor Stores
• Supermarkets and Hypermarkets
• Online Store
• Gift Shops
• Others

Competitive Landscape:

• The report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

• How has the Japan home decor market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan home decor market?
• What is the breakup of the Japan home decor market on the basis of product type?
• What is the breakup of the Japan home decor market on the basis of distribution channel?
• What are the various stages in the value chain of the Japan home decor market?
• What are the key driving factors and challenges in the Japan home decor market?
• What is the structure of the Japan home decor market and who are the key players?
• What is the degree of competition in the Japan home decor market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Home Decor Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Home Decor Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Home Decor Market - Breakup by Product Type

• 6.1 Home Furniture
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Home Textiles
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)
• 6.3 Flooring
  • 6.3.1 Overview
  • 6.3.2 Historical and Current Market Trends (2019-2024)
  • 6.3.3 Market Forecast (2025-2033)
• 6.4 Wall Decor
  • 6.4.1 Overview
  • 6.4.2 Historical and Current Market Trends (2019-2024)
  • 6.4.3 Market Forecast (2025-2033)
• 6.5 Lighting
  • 6.5.1 Overview
  • 6.5.2 Historical and Current Market Trends (2019-2024)
  • 6.5.3 Market Forecast (2025-2033)
• 6.6 Others
  • 6.6.1 Historical and Current Market Trends (2019-2024)
  • 6.6.2 Market Forecast (2025-2033)

7 Japan Home Decor Market - Breakup by Distribution Channel

• 7.1 Home Decor Stores
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Supermarkets and Hypermarkets
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)
• 7.3 Online Store
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market Trends (2019-2024)
  • 7.3.3 Market Forecast (2025-2033)
• 7.4 Gift Shops
  • 7.4.1 Overview
  • 7.4.2 Historical and Current Market Trends (2019-2024)
  • 7.4.3 Market Forecast (2025-2033)
• 7.5 Others
  • 7.5.1 Historical and Current Market Trends (2019-2024)
  • 7.5.2 Market Forecast (2025-2033)

8 Japan Home Decor Market - Competitive Landscape

• 8.1 Overview
• 8.2 Market Structure
• 8.3 Market Player Positioning
• 8.4 Top Winning Strategies
• 8.5 Competitive Dashboard
• 8.6 Company Evaluation Quadrant

9 Profiles of Key Players

• 9.1 Company A
  • 9.1.1 Business Overview
  • 9.1.2 Services Offered
  • 9.1.3 Business Strategies
  • 9.1.4 SWOT Analysis
  • 9.1.5 Major News and Events
• 9.2 Company B
  • 9.2.1 Business Overview
  • 9.2.2 Services Offered
  • 9.2.3 Business Strategies
  • 9.2.4 SWOT Analysis
  • 9.2.5 Major News and Events
• 9.3 Company C
  • 9.3.1 Business Overview
  • 9.3.2 Services Offered
  • 9.3.3 Business Strategies
  • 9.3.4 SWOT Analysis
  • 9.3.5 Major News and Events
• 9.4 Company D
  • 9.4.1 Business Overview
  • 9.4.2 Services Offered
  • 9.4.3 Business Strategies
  • 9.4.4 SWOT Analysis
  • 9.4.5 Major News and Events
• 9.5 Company E
  • 9.5.1 Business Overview
  • 9.5.2 Services Offered
  • 9.5.3 Business Strategies
  • 9.5.4 SWOT Analysis
  • 9.5.5 Major News and Events

10 Japan Home Decor Market - Industry Analysis

• 10.1 Drivers, Restraints and Opportunities
  • 10.1.1 Overview
  • 10.1.2 Drivers
  • 10.1.3 Restraints
  • 10.1.4 Opportunities
• 10.2 Porters Five Forces Analysis
  • 10.2.1 Overview
  • 10.2.2 Bargaining Power of Buyers
  • 10.2.3 Bargaining Power of Suppliers
  • 10.2.4 Degree of Competition
  • 10.2.5 Threat of New Entrants
  • 10.2.6 Threat of Substitutes
• 10.3 Value Chain Analysis

11 Appendix