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市場調査レポート
商品コード
1722625
コンプレッションウェアおよびシェイプウェア市場レポート:製品タイプ、男女別、流通チャネル、用途、地域別、2025年~2033年Compression Wear and Shapewear Market Report by Product Type, Gender, Distribution Channel, Application, and Region 2025-2033 |
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カスタマイズ可能
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コンプレッションウェアおよびシェイプウェア市場レポート:製品タイプ、男女別、流通チャネル、用途、地域別、2025年~2033年 |
出版日: 2025年05月01日
発行: IMARC
ページ情報: 英文 134 Pages
納期: 2~3営業日
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世界のコンプレッションウェアおよびシェイプウェア市場規模は2024年に172億米ドルに達しました。今後、IMARC Groupは、同市場が2033年までに274億米ドルに達し、2025年から2033年にかけて5.3%の成長率(CAGR)を示すと予測しています。同市場は、主に健康志向の高まりとフィットネスウェアの需要によって大きな成長を遂げています。ファブリック技術の革新とボディエステに対する意識の高まりが、アスリート、フィットネス愛好家、日常着の快適性とサポート性の向上を求める消費者の間で製品の大幅な普及が進み、市場の成長を牽引しています。
持続可能性への関心の高まり
コンプレッションウェアおよびシェイプウェア市場における持続可能性の重視は、消費者の環境意識が高まり、環境に優しい習慣を優先するようになるにつれて高まっています。この動向により、ブランドはリサイクル素材や生分解性繊維などの持続可能な素材を模索し、使用することで、環境フットプリントを最小限に抑えようとしています。さらに、企業は廃棄物を減らし資源を節約する倫理的な製造工程を採用しつつあります。持続可能な製品に対する需要は、特に、環境に配慮した選択肢にプレミアムを支払うことを厭わない、社会的責任感の強い若い消費者の間で強くなっています。持続可能性に注力することで、ブランドは環境保護に貢献するだけでなく、市場での魅力や顧客ロイヤルティも高めることができます。例えば、2024年5月、ロサンゼルスを拠点とするブランド、プロクレイムは、植物由来のシェイプウェアを発売する計画を発表しました。太ももの真ん中をシェイプするボディスーツは、フルガー社のEvoやトウモロコシを原料とするCreoraといったバイオベースの素材から作られます。同ブランドは、石油化学製品の使用を減らすことで、持続可能で快適な衣料品を作ることを目指しています。さらに、家族経営の工場と提携し、ペルー産のオーガニック・ピマ・コットンの靴下までサプライチェーンを拡大するなど、倫理的な生産も重視しています。
サイズの包括性とジェンダー中立性
コンプレッションウェアおよびシェイプウェアのマーケットインサイトは、多様化し、ますます意識的になる消費者層のニーズを満たすことを目指し、ジェンダーニュートラルなデザインを求める傾向が強まっていることを強調しています。ブランドは、サイズやスタイルの幅を広げ、サイズや体型、性自認に関係なく、すべての消費者に対応できるよう商品ラインを拡大しています。このような包括性は、より幅広い層にアピールし、ファッションにおける表現とアクセシビリティに対する消費者の要求の高まりと一致します。性別にとらわれないデザインと包括的なサイジングを生み出すことで、企業はボディ・ポジティブを促進するだけでなく、より大きな市場を開拓し、顧客のロイヤリティと満足度を高めることができます。例えば、2023年4月、LizzoのYittyはジェンダーに配慮したシェイプウェアコレクション「Your Skin by Yitty」を発表しました。XSから6Xまでのサイズ展開で、あらゆる体型に対応します。このブランドは、トランス、ノンバイナリー、ジェンダー・フルイド、ジェンダー・ノンコンフォーミングのコミュニティを含む、すべてのジェンダー・アイデンティティに対応することを目指しています。Yittyのシェイプウェア市場への進出は、2030年までに69億5,000万米ドルの世界市場が予測される、インクルーシブ・サイジングと快適性重視の製品に対する需要の高まりに沿ったものです。
生地技術の進歩
生地技術の進歩は、快適性、吸湿発散性、通気性を高める革新的な素材を導入しており、重要なコンプレッションウェアおよびシェイプウェア市場成長要因の一つです。こうした技術改良は、シェイプウェアやアクティブウェアに優れた性能と快適性を求める幅広い消費者を惹きつけ、市場の拡大を後押ししています。こうした技術革新には、優れた伸縮性、フィット感、形状保持性を提供するライクラ(R)やその他のエラスタン混紡素材などの高機能素材の開発が含まれます。さらに、新しいテキスタイルは吸湿発散性を備えているため、運動中のユーザーをドライで快適な状態に保ち、通気性素材は通気性と体温調節を向上させる。例えば、2024年6月、ロサンゼルスを拠点とするインティメート・アパレルとアクティブウェアのブランドであるHoneyloveは、LYCRA(R)ブランドの技術をシェイプウェアと下着製品に統合しました。同社はさらに、快適でサポート力のある優れたシェイプウェアを提供するためにHoneyloveを設立しました。同ブランドのベストセラーであるクロスオーバー・ブリーフには、LYCRA(R)ADAPTIVファイバーが採用され、あらゆる体型の人にシェイプアップ、着圧、快適性を提供します。コンプレッションウェアおよびシェイプウェアの市場予測によると、高度なファブリック技術と革新的な素材の統合は、今後も市場成長を牽引すると予想されており、高機能で快適、多用途な製品を求める消費者の需要に応えるため、これらの機能強化を採用するブランドが増加しています。
The global compression wear and shapewear market size reached USD 17.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 27.4 Billion by 2033, exhibiting a growth rate (CAGR) of 5.3% during 2025-2033. The market is experiencing significant growth mainly driven by the rising health consciousness and demand for fitness apparel. Innovations in fabric technology and growing awareness of body esthetics are driving the market growth with a significant product uptake among athletes, fitness enthusiasts and consumers seeking enhanced comfort and support in daily wear.
Rising Focus on Sustainability
The emphasis on sustainability in the compression wear and shapewear market is growing as consumers become more environmentally conscious and prioritize eco-friendly practices. This trend is driving brands to explore and use sustainable materials, such as recycled fabrics and biodegradable fibers, to minimize their environmental footprint. Additionally, companies are adopting ethical manufacturing processes that reduce waste and conserve resources. The demand for sustainable products is particularly strong among younger, socially responsible consumers who are willing to pay a premium for environmentally friendly options. By focusing on sustainability, brands not only contribute to environmental protection but also enhance their market appeal and customer loyalty. For instance, in May 2024, Proclaim, a Los Angeles-based brand, announced its plans to launch plant-based shapewear, a first in the foundational garments market. The mid-thigh shaping bodysuit will be made from bio-based materials like Evo by Fulgar and Corn-based Creora. The brand aims to create sustainable and comfortable garments by reducing the use of petrochemicals. It further emphasizes ethical production, partnering with family-owned factories and extending its supply chain to include organic Pima cotton socks from Peru.
Size Inclusivity and Gender Neutrality
Compression wear and shapewear market insights highlight a growing trend toward gender-neutral designs, aiming to meet the needs of a diverse and increasingly conscientious consumer base. Brands are expanding their product lines to offer a wider range of sizes and styles, ensuring that products cater to all consumers, regardless of size, shape, or gender identity. This inclusivity appeals to a broader audience and aligns with the growing consumer demand for representation and accessibility in fashion. By creating gender-neutral designs and inclusive sizing, companies not only promote body positivity but also tap into a larger market, enhancing customer loyalty and satisfaction. For instance, in April 2023, Lizzo's Yitty launched a gender-affirming shapewear collection, Your Skin by Yitty. The line offers inclusive sizes from XS to 6X and caters to all body types. The brand aims to serve all gender identities, including trans, non-binary, gender-fluid, and gender non-conforming communities. Yitty's expansion into the shapewear market aligns with the increasing demand for inclusive sizing and comfort-driven products, reflecting a projected $6.95 billion global market by 2030.
Advancements in Fabric Technology
Advancements in fabric technology are one of the significant compression wear and shapewear market growth factors, introducing innovative materials that enhance comfort, moisture-wicking, and breathability. These technological improvements attract a wide range of consumers who seek superior performance and comfort in their shapewear and activewear, driving market expansion. These innovations include the development of high-performance fabrics such as LYCRA(R) and other elastane blends that provide superior stretch, fit, and shape retention. Additionally, new textiles incorporate moisture-wicking properties to keep users dry and comfortable during physical activities, while breathable fabrics ensure better airflow and temperature regulation. For instance, in June 2024, Honeylove, a Los Angeles-based intimate apparel and activewear brand, has integrated LYCRA(R) brand technologies into their shapewear and underwear products. The company further created Honeylove to offer superior shapewear that is comfortable and supportive. The brand's best-selling CrossOver Briefs now feature LYCRA(R) ADAPTIV fiber, providing shaping, compression, and comfort for all body types. According to compression wear and shapewear market forecast, the integration of advanced fabric technologies and innovative materials is expected to continue driving market growth, with an increasing number of brands adopting these enhancements to meet the consumer demand for high-performance, comfortable, and versatile products.
Shapewear accounts for the majority of the market share
Shapewear holds the largest share of the compression wear and shapewear market due to its widespread appeal and versatility. Consumers increasingly seek shapewear for its ability to contour and enhance body shape, providing a streamlined appearance under various types of clothing. The popularity of shapewear is further boosted by advancements in fabric technology, which offer improved comfort, breathability, and flexibility, making it suitable for everyday wear. Additionally, the rise in body positivity and inclusivity has led to the development of diverse shapewear options catering to different body types and sizes, thereby expanding its market reach and maintaining its dominant position. These factors are significantly driving the compression wear and shapewear demand, as more consumers seek products that combine function, comfort, and inclusivity to enhance their daily wear experience.
Male holds the largest share of the industry
Men hold the largest share of the compression wear and shapewear industry, driven by a growing focus on fitness, athletic performance, and overall health. Male consumers increasingly use compression garments for sports and physical activities due to their benefits in muscle support, improved circulation, and quicker recovery times. Additionally, there is a rising demand for shapewear among men seeking a toned appearance and enhanced posture. The expansion of men's shapewear and compression wear lines, featuring advanced fabrics that provide comfort and breathability, has further solidified their presence in the market, catering to diverse needs and preferences across different age groups and lifestyles.
Specialty Retail Stores represents the leading market segment
Specialty retail stores represent the leading segment in the compression wear and shapewear market, primarily due to their focused product offerings and knowledgeable staff. These stores cater specifically to consumers looking for compression garments and shapewear, providing a personalized shopping experience with a wide range of brands and styles. The ability to try on products, receive expert advice, and explore various options in-store enhances customer satisfaction and loyalty. Additionally, specialty retailers often carry exclusive products and high-quality brands that are not available in general retail outlets, positioning themselves as the preferred destination for customers seeking premium compression wear and shapewear solutions.
Performance and Recovery exhibits a clear dominance in the market
The performance and recovery segment exhibits clear dominance in the compression wear and shapewear market due to the increasing awareness of the benefits of compression garments for athletic performance and post-exercise recovery. Athletes and fitness enthusiasts are turning to compression wear to improve muscle support, enhance blood circulation, and reduce muscle fatigue during intense physical activities. These garments are also popular for their ability to expedite muscle recovery and minimize soreness after workouts. Advancements in fabric technology, offering better breathability and moisture-wicking properties, make these products more comfortable for extended wear. This focus on performance and recovery drives consumer preference and market growth. According to compression wear and shapewear market overview, the demand for these high-performance garments is expected to continue rising, fueled by ongoing innovations and increasing consumer commitment to health and fitness. For instance, in February 2024, CYSM Shapers launched a Thermal Compression Full Body Shaper featuring advanced BIO Therapy Technology. The shapewear not only sculpts the body but also promotes wellness with its anti-microbial and antibacterial properties. It is designed for discreet wear under clothing and includes a special collection for post-surgery recovery. The shaper is crafted from Nylon 6.6, chosen for its flexibility and comfort, showcasing CYSM's dedication to quality and innovation in the shapewear industry.
North America leads the market, accounting for the largest compression wear and shapewear market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for compression wear and shapewear.
North America leads the compression wear and shapewear market, accounting for the largest share due to high consumer awareness of fitness and wellness benefits. The region's strong presence of key market players, combined with a well-established retail infrastructure, supports extensive product availability and accessibility. Additionally, the growing trend of athleisure and a heightened focus on health and body image among consumers contribute to increased demand. The prevalence of e-commerce platforms further boosts market growth, offering convenient access to a wide range of products. For instance, in July 2023, Skims, announced that it has secured a $270m funding package, valuing the brand at $4bn. The shapewear brand, known for its inclusivity and body positivity, plans to open flagship stores, launch a menswear collection, and is considering an IPO. With shapewear sales projected to reach $750m in 2023, investors see potential in the growing market.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)