市場調査レポート

商品コード

1702134

フレグランス原料市場レポート：タイプ、供給源、用途、地域別、2025年～2033年

Fragrance Ingredients Market Report by Type (Natural Ingredients, Synthetic Ingredients), Source (Flower, Fruits, Vegetables, Plant Extracts), Application (Hair Care, Personal Care, Fabric Care, and Others), and Region 2025-2033

出版日: 2025年04月01日
発行: IMARC
ページ情報: 英文 140 Pages
納期: 2～3営業日

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本日の銀行送金レート: 1USD=145.63円

全表示
概要
図表
目次

概要

サンプル依頼リストに入れる

フレグランス原料の世界市場規模は2024年に101億米ドルに達しました。今後、IMARC Groupは、市場は2033年までに159億米ドルに達し、2025年から2033年にかけて4.89%の成長率（CAGR）を示すと予測しています。

フレグランスとは、様々な合成・天然芳香成分のユニークで複雑な組み合わせを指し、心地よい香りを提供するために、様々な製品の主要成分としてブレンド・配合されます。これらの物質は花、果実、低木、ハーブから精密に抽出され、芳香化学物質や数種類のエッセンシャルオイルが調合されます。調製後、香料成分はスプレー香水、化粧品、石鹸、洗剤、お香、パーソナルケア、家庭用品を製造するための主要成分として添加されます。現在、フレグランス成分は、エッセンシャルオイルと芳香化学製品のバリエーションで市販されています。

フレグランス原料の市場傾向：

化粧品業界の大幅な拡大、芳香剤やクリーム、シャンプー、トイレタリー製品、ミスト、香水など様々なパーソナルケア製品の需要増加が、現在の市場成長を牽引する主な要因となっています。これに伴い、化学物質入りのパーソナルケア製品を使用することによる悪影響に対する消費者の意識が高まり、植物、動物、果物から抽出された天然香料成分への傾斜が見られるようになりました。また、より安全で環境に優しく、皮膚科学的にテストされた製品の使用を促進するため、各国政府による研究開発（R&D）活動への投資が増加していることも、市場の成長を後押ししています。さらに、ストレスを軽減し、睡眠パターンを高め、気分を高揚させるなどの治療上の利点があるため、アロマセラピー用途での香料の利用が増加していることも、市場の成長にさらに寄与しています。さらに、主要企業間の頻繁な合併・買収（M&A）により、世界中に国際的なフレグランスブランドがいくつか導入されています。このような設立により、消費者は自分だけの香水をカスタムメイドしたり、オリエンタルノートの現代的な香りを体験できるようになり、市場の成長を支えています。継続的な製品革新やスマートなマーケティング戦略の広範な採用など、その他の要因も市場に明るい見通しをもたらしています。

本レポートで扱う主な質問

2024年の世界のフレグランス原料の市場の市場規模は？
2025-2033年におけるフレグランス原料の市場の世界市場予測成長率は？
世界のフレグランス原料の市場を牽引する主要因は何か？
世界のフレグランス原料の市場に対するCOVID-19の影響は？
世界のフレグランス原料の市場のタイプ別内訳は？
世界のフレグランス原料の市場の用途別内訳は？
世界のフレグランス原料の市場における主要地域は？
世界のフレグランス原料の市場における主要プレイヤー/企業は？

北米
- 米国
- カナダ
アジア太平洋地域
- 中国
- 日本
- インド
- 韓国
- オーストラリア
- インドネシア
- その他
欧州
- ドイツ
- フランス
- 英国
- イタリア
- スペイン
- ロシア
- その他
ラテンアメリカ
- ブラジル
- メキシコ
- その他
中東・アフリカ
- 市場内訳：国別

第10章 SWOT分析

概要
強み
弱み
機会
脅威

第11章バリューチェーン分析

第12章ポーターのファイブフォース分析

概要
買い手の交渉力
供給企業の交渉力
競合の程度
新規参入業者の脅威
代替品の脅威

第13章価格分析

第14章競合情勢

市場構造
主要企業
主要企業のプロファイル
- BASF SE
- Fine Fragrance Pvt. Ltd
- Firmenich SA（Sentarom SA）
- Givaudan
- International Flavors & Fragrances Inc.
- Kalpsutra Chemicals Pvt. Ltd.
- Mane SA
- Robertet Group
- S H Kelkar & Co. Limited
- Symrise AG
- T.Hasegawa Co. Ltd.
- Takasago International Corporation
- Treatt

図表

List of Figures

Figure 1: Global: Fragrance Ingredients Market: Major Drivers and Challenges
Figure 2: Global: Fragrance Ingredients Market: Sales Value (in Billion USD), 2019-2024
Figure 3: Global: Fragrance Ingredients Market Forecast: Sales Value (in Billion USD), 2025-2033
Figure 4: Global: Fragrance Ingredients Market: Breakup by Type (in %), 2024
Figure 5: Global: Fragrance Ingredients Market: Breakup by Source (in %), 2024
Figure 6: Global: Fragrance Ingredients Market: Breakup by Application (in %), 2024
Figure 7: Global: Fragrance Ingredients Market: Breakup by Region (in %), 2024
Figure 8: Global: Fragrance Ingredients (Natural Ingredients) Market: Sales Value (in Million USD), 2019 & 2024
Figure 9: Global: Fragrance Ingredients (Natural Ingredients) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 10: Global: Fragrance Ingredients (Synthetic Ingredients) Market: Sales Value (in Million USD), 2019 & 2024
Figure 11: Global: Fragrance Ingredients (Synthetic Ingredients) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 12: Global: Fragrance Ingredients (Flower) Market: Sales Value (in Million USD), 2019 & 2024
Figure 13: Global: Fragrance Ingredients (Flower) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 14: Global: Fragrance Ingredients (Fruits) Market: Sales Value (in Million USD), 2019 & 2024
Figure 15: Global: Fragrance Ingredients (Fruits) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 16: Global: Fragrance Ingredients (Vegetables) Market: Sales Value (in Million USD), 2019 & 2024
Figure 17: Global: Fragrance Ingredients (Vegetables) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 18: Global: Fragrance Ingredients (Plant Extracts) Market: Sales Value (in Million USD), 2019 & 2024
Figure 19: Global: Fragrance Ingredients (Plant Extracts) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 20: Global: Fragrance Ingredients (Hair Care) Market: Sales Value (in Million USD), 2019 & 2024
Figure 21: Global: Fragrance Ingredients (Hair Care) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 22: Global: Fragrance Ingredients (Personal Care) Market: Sales Value (in Million USD), 2019 & 2024
Figure 23: Global: Fragrance Ingredients (Personal Care) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 24: Global: Fragrance Ingredients (Fabric Care) Market: Sales Value (in Million USD), 2019 & 2024
Figure 25: Global: Fragrance Ingredients (Fabric Care) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 26: Global: Fragrance Ingredients (Other Applications) Market: Sales Value (in Million USD), 2019 & 2024
Figure 27: Global: Fragrance Ingredients (Other Applications) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 28: North America: Fragrance Ingredients Market: Sales Value (in Million USD), 2019 & 2024
Figure 29: North America: Fragrance Ingredients Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 30: United States: Fragrance Ingredients Market: Sales Value (in Million USD), 2019 & 2024
Figure 31: United States: Fragrance Ingredients Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 32: Canada: Fragrance Ingredients Market: Sales Value (in Million USD), 2019 & 2024
Figure 33: Canada: Fragrance Ingredients Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 34: Asia-Pacific: Fragrance Ingredients Market: Sales Value (in Million USD), 2019 & 2024
Figure 35: Asia-Pacific: Fragrance Ingredients Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 36: China: Fragrance Ingredients Market: Sales Value (in Million USD), 2019 & 2024
Figure 37: China: Fragrance Ingredients Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 38: Japan: Fragrance Ingredients Market: Sales Value (in Million USD), 2019 & 2024
Figure 39: Japan: Fragrance Ingredients Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 40: India: Fragrance Ingredients Market: Sales Value (in Million USD), 2019 & 2024
Figure 41: India: Fragrance Ingredients Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 42: South Korea: Fragrance Ingredients Market: Sales Value (in Million USD), 2019 & 2024
Figure 43: South Korea: Fragrance Ingredients Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 44: Australia: Fragrance Ingredients Market: Sales Value (in Million USD), 2019 & 2024
Figure 45: Australia: Fragrance Ingredients Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 46: Indonesia: Fragrance Ingredients Market: Sales Value (in Million USD), 2019 & 2024
Figure 47: Indonesia: Fragrance Ingredients Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 48: Others: Fragrance Ingredients Market: Sales Value (in Million USD), 2019 & 2024
Figure 49: Others: Fragrance Ingredients Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 50: Europe: Fragrance Ingredients Market: Sales Value (in Million USD), 2019 & 2024
Figure 51: Europe: Fragrance Ingredients Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 52: Germany: Fragrance Ingredients Market: Sales Value (in Million USD), 2019 & 2024
Figure 53: Germany: Fragrance Ingredients Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 54: France: Fragrance Ingredients Market: Sales Value (in Million USD), 2019 & 2024
Figure 55: France: Fragrance Ingredients Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 56: United Kingdom: Fragrance Ingredients Market: Sales Value (in Million USD), 2019 & 2024
Figure 57: United Kingdom: Fragrance Ingredients Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 58: Italy: Fragrance Ingredients Market: Sales Value (in Million USD), 2019 & 2024
Figure 59: Italy: Fragrance Ingredients Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 60: Spain: Fragrance Ingredients Market: Sales Value (in Million USD), 2019 & 2024
Figure 61: Spain: Fragrance Ingredients Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 62: Russia: Fragrance Ingredients Market: Sales Value (in Million USD), 2019 & 2024
Figure 63: Russia: Fragrance Ingredients Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 64: Others: Fragrance Ingredients Market: Sales Value (in Million USD), 2019 & 2024
Figure 65: Others: Fragrance Ingredients Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 66: Latin America: Fragrance Ingredients Market: Sales Value (in Million USD), 2019 & 2024
Figure 67: Latin America: Fragrance Ingredients Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 68: Brazil: Fragrance Ingredients Market: Sales Value (in Million USD), 2019 & 2024
Figure 69: Brazil: Fragrance Ingredients Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 70: Mexico: Fragrance Ingredients Market: Sales Value (in Million USD), 2019 & 2024
Figure 71: Mexico: Fragrance Ingredients Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 72: Others: Fragrance Ingredients Market: Sales Value (in Million USD), 2019 & 2024
Figure 73: Others: Fragrance Ingredients Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 74: Middle East and Africa: Fragrance Ingredients Market: Sales Value (in Million USD), 2019 & 2024
Figure 75: Middle East and Africa: Fragrance Ingredients Market: Breakup by Country (in %), 2024
Figure 76: Middle East and Africa: Fragrance Ingredients Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 77: Global: Fragrance Ingredients Industry: SWOT Analysis
Figure 78: Global: Fragrance Ingredients Industry: Value Chain Analysis
Figure 79: Global: Fragrance Ingredients Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Fragrance Ingredients Market: Key Industry Highlights, 2024 and 2033
Table 2: Global: Fragrance Ingredients Market Forecast: Breakup by Type (in Million USD), 2025-2033
Table 3: Global: Fragrance Ingredients Market Forecast: Breakup by Source (in Million USD), 2025-2033
Table 4: Global: Fragrance Ingredients Market Forecast: Breakup by Application (in Million USD), 2025-2033
Table 5: Global: Fragrance Ingredients Market Forecast: Breakup by Region (in Million USD), 2025-2033
Table 6: Global: Fragrance Ingredients Market: Competitive Structure
Table 7: Global: Fragrance Ingredients Market: Key Players

Product Code: SR112025A6007

The global fragrance ingredients market size reached USD 10.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 15.9 Billion by 2033, exhibiting a growth rate (CAGR) of 4.89% during 2025-2033.

Fragrance refers to a unique and intricate combination of various synthetic and natural aromatic ingredients, which are blended and incorporated as a key component in different products to provide them pleasant scent. These substances are precisely extracted from flowers, fruits, shrubs, and herbs for the formulation of aromatic chemicals and several essential oils. After preparation, fragrance ingredients are added as key components for manufacturing spray perfumes, cosmetics, soaps, detergents, incense, personal care, and household products. At present, fragrance ingredients are commercially available in essential oil and aromatic chemical product variants.

Fragrance Ingredients Market Trends:

The significant expansion in the cosmetic industry, along with the increasing demand for air fresheners and various personal care products, such as creams, shampoos, toiletries, mists, perfumes represent the key factors currently driving the market growth. In line with this, the rising awareness amongst consumers regarding the ill-effects of using chemical-infused personal care products has resulted in a shifting inclination toward natural fragrance ingredients extracted from plants, animals, and fruits. This is also supported by rising investments in research and development (R&D) activities by governments of various nations to promote the use of safer, eco-friendly, and dermatologically tested goods, which, in turn, is propelling the market growth. Furthermore, the increasing utilization of fragrances in aromatherapy applications owing to their therapeutic benefits, such as reducing stress, enhancing sleep patterns, and uplifting mood are further contributing to the market growth. Moreover, the frequent mergers and acquisitions (M&A) amongst key players have led to the introduction of several international fragrance brands across the globe. These establishments have enabled consumers to custom-make their own perfumes and experience contemporary fragrances with oriental notes, which is supporting the market growth. Other factors, such as continuous product innovations and the widespread adoption of smart marketing strategies, are creating a positive outlook for the market.

Key Market Segmentation:

Breakup by Type:

Natural Ingredients
Synthetic Ingredients

Breakup by Source:

Flower
Fruits
Vegetables
Plant Extracts

Breakup by Application:

Hair Care
Personal Care
Fabric Care
Others

Breakup by Region:

North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being BASF SE, Fine Fragrance Pvt. Ltd, Firmenich SA (Sentarom SA), Givaudan, International Flavors & Fragrances Inc., Kalpsutra Chemicals Pvt. Ltd., Mane SA, Robertet Group, S H Kelkar & Co. Limited, Symrise AG, T.Hasegawa Co. Ltd. , Takasago International Corporation and Treatt.

Key Questions Answered in This Report

1.What was the size of the global fragrance ingredients market in 2024?
2.What is the expected growth rate of the global fragrance ingredients market during 2025-2033?
3.What are the key factors driving the global fragrance ingredients market?
4.What has been the impact of COVID-19 on the global fragrance ingredients market?
5.What is the breakup of the global fragrance ingredients market based on the type?
6.What is the breakup of the global fragrance ingredients market based on the application?
7.What are the key regions in the global fragrance ingredients market?
8.Who are the key players/companies in the global fragrance ingredients market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Global Fragrance Ingredients Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Type

6.1 Natural Ingredients
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
6.2 Synthetic Ingredients
- 6.2.1 Market Trends
- 6.2.2 Market Forecast

7 Market Breakup by Source

7.1 Flower
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
7.2 Fruits
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
7.3 Vegetables
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
7.4 Plant Extracts
- 7.4.1 Market Trends
- 7.4.2 Market Forecast

8 Market Breakup by Application

8.1 Hair Care
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
8.2 Personal Care
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
8.3 Fabric Care
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
8.4 Others
- 8.4.1 Market Trends
- 8.4.2 Market Forecast

9 Market Breakup by Region

9.1 North America
- 9.1.1 United States
  - 9.1.1.1 Market Trends
  - 9.1.1.2 Market Forecast
- 9.1.2 Canada
  - 9.1.2.1 Market Trends
  - 9.1.2.2 Market Forecast
9.2 Asia-Pacific
- 9.2.1 China
  - 9.2.1.1 Market Trends
  - 9.2.1.2 Market Forecast
- 9.2.2 Japan
  - 9.2.2.1 Market Trends
  - 9.2.2.2 Market Forecast
- 9.2.3 India
  - 9.2.3.1 Market Trends
  - 9.2.3.2 Market Forecast
- 9.2.4 South Korea
  - 9.2.4.1 Market Trends
  - 9.2.4.2 Market Forecast
- 9.2.5 Australia
  - 9.2.5.1 Market Trends
  - 9.2.5.2 Market Forecast
- 9.2.6 Indonesia
  - 9.2.6.1 Market Trends
  - 9.2.6.2 Market Forecast
- 9.2.7 Others
  - 9.2.7.1 Market Trends
  - 9.2.7.2 Market Forecast
9.3 Europe
- 9.3.1 Germany
  - 9.3.1.1 Market Trends
  - 9.3.1.2 Market Forecast
- 9.3.2 France
  - 9.3.2.1 Market Trends
  - 9.3.2.2 Market Forecast
- 9.3.3 United Kingdom
  - 9.3.3.1 Market Trends
  - 9.3.3.2 Market Forecast
- 9.3.4 Italy
  - 9.3.4.1 Market Trends
  - 9.3.4.2 Market Forecast
- 9.3.5 Spain
  - 9.3.5.1 Market Trends
  - 9.3.5.2 Market Forecast
- 9.3.6 Russia
  - 9.3.6.1 Market Trends
  - 9.3.6.2 Market Forecast
- 9.3.7 Others
  - 9.3.7.1 Market Trends
  - 9.3.7.2 Market Forecast
9.4 Latin America
- 9.4.1 Brazil
  - 9.4.1.1 Market Trends
  - 9.4.1.2 Market Forecast
- 9.4.2 Mexico
  - 9.4.2.1 Market Trends
  - 9.4.2.2 Market Forecast
- 9.4.3 Others
  - 9.4.3.1 Market Trends
  - 9.4.3.2 Market Forecast
9.5 Middle East and Africa
- 9.5.1 Market Trends
- 9.5.2 Market Breakup by Country
- 9.5.3 Market Forecast

10 SWOT Analysis

10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
- 14.3.1 BASF SE
  - 14.3.1.1 Company Overview
  - 14.3.1.2 Product Portfolio
  - 14.3.1.3 Financials
  - 14.3.1.4 SWOT Analysis
- 14.3.2 Fine Fragrance Pvt. Ltd
  - 14.3.2.1 Company Overview
  - 14.3.2.2 Product Portfolio
- 14.3.3 Firmenich SA (Sentarom SA)
  - 14.3.3.1 Company Overview
  - 14.3.3.2 Product Portfolio
  - 14.3.3.3 SWOT Analysis
- 14.3.4 Givaudan
  - 14.3.4.1 Company Overview
  - 14.3.4.2 Product Portfolio
  - 14.3.4.3 Financials
  - 14.3.4.4 SWOT Analysis
- 14.3.5 International Flavors & Fragrances Inc.
  - 14.3.5.1 Company Overview
  - 14.3.5.2 Product Portfolio
  - 14.3.5.3 Financials
- 14.3.6 Kalpsutra Chemicals Pvt. Ltd.
  - 14.3.6.1 Company Overview
  - 14.3.6.2 Product Portfolio
- 14.3.7 Mane SA
  - 14.3.7.1 Company Overview
  - 14.3.7.2 Product Portfolio
- 14.3.8 Robertet Group
  - 14.3.8.1 Company Overview
  - 14.3.8.2 Product Portfolio
  - 14.3.8.3 Financials
- 14.3.9 S H Kelkar & Co. Limited
  - 14.3.9.1 Company Overview
  - 14.3.9.2 Product Portfolio
  - 14.3.9.3 Financials
- 14.3.10 Symrise AG
  - 14.3.10.1 Company Overview
  - 14.3.10.2 Product Portfolio
  - 14.3.10.3 Financials
- 14.3.11 T.Hasegawa Co. Ltd.
  - 14.3.11.1 Company Overview
  - 14.3.11.2 Product Portfolio
  - 14.3.11.3 Financials
- 14.3.12 Takasago International Corporation
  - 14.3.12.1 Company Overview
  - 14.3.12.2 Product Portfolio
  - 14.3.12.3 Financials
  - 14.3.12.4 SWOT Analysis
- 14.3.13 Treatt
  - 14.3.13.1 Company Overview
  - 14.3.13.2 Product Portfolio
  - 14.3.13.3 Financials
  - 14.3.13.4 SWOT Analysis

フレグランス原料市場レポート：タイプ、供給源、用途、地域別、2025年～2033年

Fragrance Ingredients Market Report by Type (Natural Ingredients, Synthetic Ingredients), Source (Flower, Fruits, Vegetables, Plant Extracts), Application (Hair Care, Personal Care, Fabric Care, and Others), and Region 2025-2033

フレグランス原料の市場傾向：

本レポートで扱う主な質問

目次

第1章 序文

第2章 調査範囲と調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

第5章 世界のフレグランス原料市場

第6章 市場内訳：タイプ別

第7章 市場内訳：供給源別

第8章 市場内訳：用途別

第9章 市場内訳：地域別

第10章 SWOT分析

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

第13章 価格分析

第14章 競合情勢