農業向けAR市場：ソリューション別、アプリケーション別、地域別、2025-2033年

農業向けAR市場の世界市場規模は2024年に210万米ドルに達しました。今後、IMARC Groupは、市場は2033年までに2,040万米ドルに達し、2025年から2033年にかけて28.91%の成長率（CAGR）を示すと予測しています。作物収量と農作業効率を向上させる精密農業技術の普及、収量を最大化するためのリアルタイムの位置特定データに対する需要の高まり、次世代ARデバイスの登場は、市場を牽引する重要な要因のいくつかを表しています。

農業向けAR（拡張現実）とは、コンピューターで生成された画像を現実世界のユーザーの視界に重ね合わせ、それによって合成された視界を提供するデジタル技術の統合を指します。これは、ユーザーの知覚と物理的世界との相互作用を強化し、より豊かでインタラクティブな農業環境を作り出す革新的な技術です。ARは、デジタルモデル、シミュレーション、アニメーション、その他のグラフィカルな表現を活用し、農家にリアルタイムのデータを提供することで、より良い意思決定と生産性の向上を促進します。農業向けARの活用は、作物モニタリング、家畜の管理、農業機械のメンテナンス、農作業のトレーニングなど、多様なアプリケーションを含みます。このテクノロジーは、作物の成長パターン、土壌の状態、天気予報、家畜の健康指標などのデータを、物理的環境で直接視覚化する農家の能力を高めます。そうすることで、複雑な農業データの解釈、資源配分の最適化、不測の事態への効果的な対処を支援します。さらに、農業におけるARは、物理的な世界とデジタルの世界のギャップを融合し、インタラクティブで没入感のある農業体験を提供することで、農業経営に変革をもたらします。

農業向けAR市場動向：

精密農業へのニーズの高まりが、世界市場を大きく牽引しています。世界の食糧需要の増大と耕作地の減少に伴い、ARのような精密農業技術は、作物の収量と農業効率を高めるためにますます重要になっています。ARがリアルタイムで特定の場所に特化したデータを提供できるため、農家は資源を効率的に管理し、収穫量を最大化できます。これとともに、ARは高度な訓練とスキル開発を容易にし、農業従事者の高齢化とそれに伴う技術的専門知識の不足という課題を克服する一助となり、市場に弾みをつけています。また、次世代ARデバイスの登場や、機械学習とAIの顕著な進歩によって、世界中の農家がこの技術にアクセスしやすくなり、購入しやすくなっていることも、市場を大きく後押ししています。市場に影響を与えるもう1つの重要な動向は、ハイテク新興企業や農業機器メーカーによるAR採用の増加です。これとは別に、ARを農業機器に統合することで、農家に直感的でインタラクティブなインターフェースを提供し、機器の使いやすさと効率を高めることができます。さらに、農業セクターのデジタル化のための官民パートナーシップの増加が、AR技術の開発と展開を促進しています。さらに、農業慣行の近代化においてARが提供するメリットと、政府機関からの支援の高まりが、市場の前向きな見通しを生み出しています。市場を牽引するその他の要因としては、急速なデジタル化と継続的な技術進歩が挙げられます。

本レポートで扱う主な質問

• 世界の農業向けAR市場はこれまでどのように推移してきたか？
• 世界の農業向けAR市場における促進要因、抑制要因、機会は何か？
• 各促進要因、抑制要因、機会が世界の農業向けAR市場に与える影響は？
• 主要な地域市場とは？
• 最も魅力的な農業向けAR市場はどの国か？
• ソリューション別の市場内訳は？
• 農業向けAR市場で最も魅力的なソリューションはどれか？
• アプリケーション別の市場内訳は？
• 農業向けAR市場で最も魅力的なアプリケーションは？
• 世界の農業向けAR市場の競合構造は？
• 世界の農業向けAR市場における主要プレイヤー/企業は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要業界動向

第5章 世界の農業向けAR市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：ソリューション別

• ハードウェア
  • 主要セグメント
    • ARヘッドセット・スマートグラス
    • ARベースヘッドアップディスプレイ（HUD）
• ソフトウェア
  • 主要セグメント
    • AR開発パッケージ
    • ハンドヘルド・モバイルデバイスアプリ
    • コンテンツ作成ソフトウェア・エンジン
• サービス
  • 主要セグメント
    • システム統合サービス
  • 2コンテンツサービス
    • その他

第7章 市場内訳：アプリケーション別

• 屋外農業
  • 主要セグメント
    • 精密農業・スマート農業
    • 作物メンテナンス
    • フィールドモニタリング
    • スマート灌漑
    • 家畜モニタリング
    • シミュレーショントレーニング
    • 天気追跡・予報
• 屋内農業

第8章 市場内訳：地域別

• 北米
  • 米国
  • カナダ
• アジア太平洋地域
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
  • インドネシア
  • その他
• 欧州
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン
  • ロシア
  • その他
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • その他
• 中東・アフリカ
  • 市場内訳：国別

第9章 促進要因・抑制要因・機会

• 概要
• 促進要因
• 抑制要因
• 機会

第10章 バリューチェーン分析

第11章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第12章 価格分析

第13章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Augmenta Holding（CNH Industrial N.V.）
  • Nedap N.V.
  • Think Digital
  • YeppAr Smart Solutions

List of Figures

• Figure 1: Global: AR in Agriculture Market: Major Drivers and Challenges
• Figure 2: Global: AR in Agriculture Market: Sales Value (in Million USD), 2019-2024
• Figure 3: Global: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 4: Global: AR in Agriculture Market: Breakup by Solution (in %), 2024
• Figure 5: Global: AR in Agriculture Market: Breakup by Application (in %), 2024
• Figure 6: Global: AR in Agriculture Market: Breakup by Region (in %), 2024
• Figure 7: Global: AR in Agriculture (Hardware) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 8: Global: AR in Agriculture (Hardware) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 9: Global: AR in Agriculture (Software) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 10: Global: AR in Agriculture (Software) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 11: Global: AR in Agriculture (Service) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 12: Global: AR in Agriculture (Service) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 13: Global: AR in Agriculture (Outdoor Farming) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 14: Global: AR in Agriculture (Outdoor Farming) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 15: Global: AR in Agriculture (Indoor Farming) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 16: Global: AR in Agriculture (Indoor Farming) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 17: North America: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
• Figure 18: North America: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 19: United States: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
• Figure 20: United States: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 21: Canada: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
• Figure 22: Canada: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 23: Asia-Pacific: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
• Figure 24: Asia-Pacific: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 25: China: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
• Figure 26: China: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 27: Japan: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
• Figure 28: Japan: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 29: India: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
• Figure 30: India: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 31: South Korea: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
• Figure 32: South Korea: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 33: Australia: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
• Figure 34: Australia: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 35: Indonesia: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
• Figure 36: Indonesia: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 37: Others: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
• Figure 38: Others: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 39: Europe: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
• Figure 40: Europe: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 41: Germany: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
• Figure 42: Germany: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 43: France: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
• Figure 44: France: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 45: United Kingdom: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
• Figure 46: United Kingdom: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 47: Italy: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
• Figure 48: Italy: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 49: Spain: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
• Figure 50: Spain: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 51: Russia: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
• Figure 52: Russia: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 53: Others: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
• Figure 54: Others: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 55: Latin America: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
• Figure 56: Latin America: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 57: Brazil: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
• Figure 58: Brazil: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 59: Mexico: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
• Figure 60: Mexico: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 61: Others: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
• Figure 62: Others: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 63: Middle East and Africa: AR in Agriculture Market: Sales Value (in Million USD), 2019 & 2024
• Figure 64: Middle East and Africa: AR in Agriculture Market: Breakup by Country (in %), 2024
• Figure 65: Middle East and Africa: AR in Agriculture Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 66: Global: AR in Agriculture Industry: Drivers, Restraints, and Opportunities
• Figure 67: Global: AR in Agriculture Industry: Value Chain Analysis
• Figure 68: Global: AR in Agriculture Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: AR in Agriculture Market: Key Industry Highlights, 2024 and 2033
• Table 2: Global: AR in Agriculture Market Forecast: Breakup by Solution (in Million USD), 2025-2033
• Table 3: Global: AR in Agriculture Market Forecast: Breakup by Application (in Million USD), 2025-2033
• Table 4: Global: AR in Agriculture Market Forecast: Breakup by Region (in Million USD), 2025-2033
• Table 5: Global: AR in Agriculture Market: Competitive Structure
• Table 6: Global: AR in Agriculture Market: Key Players

The global AR in agriculture market size reached USD 2.1 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 20.4 Million by 2033, exhibiting a growth rate (CAGR) of 28.91% during 2025-2033. The widespread adoption of precision farming techniques to improve crop yields and farming efficiency, the rising demand for real-time, and location-specific data to maximize yields, and the advent of next-generation AR devices represent some of the key factors driving the market.

Augmented reality (AR) in agriculture refers to the integration of digital technology that superimposes a computer-generated image onto the user's view of the real world, thereby providing a composite view. It is an innovative technology that enhances users' perception and interaction with the physical world, creating an enriched and interactive agricultural environment. AR leverages digital models, simulations, animations, and other graphical representations to provide farmers with real-time data, facilitating better decision-making and greater productivity. The utilization of AR in agriculture involves diverse applications, such as crop monitoring, livestock management, agricultural machinery maintenance, and training farm labor. This technology enhances farmers' ability to visualize data, including crop growth patterns, soil conditions, weather forecasts, and livestock health indicators, directly in their physical environment. By doing so, it aids in interpreting complex farming data, optimizing resource allocation, and effectively handling unexpected situations. Additionally, AR in agriculture represents a transformative shift in farming operations, merging the gap between the physical and digital world, and providing an interactive and immersive farming experience.

AR in Agriculture Market Trends:

The escalating need for precision farming majorly drives the global market. With growing global food demands and dwindling arable land, precision farming techniques, such as AR have become increasingly critical to enhancing crop yields and farming efficiency. AR's ability to provide real-time, location-specific data allows farmers to manage resources effectively and maximize yields, this is impelling the demand on the global level. Along with this, AR facilitates advanced training and skill development, aiding in overcoming the challenge of an aging farming workforce and the consequential lack of technological expertise, which is providing an impetus to the market. Also, the technology's increasing accessibility and affordability to farmers worldwide is fueled by the emergence of next-generation AR devices and notable advancements in machine learning and AI, thus significantly supporting the market. Another significant trend influencing the market is the rising adoption of AR by tech startups and farming equipment manufacturers. Apart from this, the integration of AR in farming equipment provides intuitive and interactive interfaces for farmers, enhancing equipment usability and efficiency. In addition, the rise in public-private partnerships for digitalizing the agricultural sector is fostering the development and deployment of AR technologies. Furthermore, the benefits offered by AR in modernizing agricultural practices and the growing support from governmental entities are creating a positive market outlook. Some of the other factors driving the market include rapid digitization and continual technological advancements.

Key Market Segmentation:

Solution Insights:

• Hardware
• AR Headsets and Smart Glasses
• AR-Based Heads Up Display (HUD)
• Software
• AR Development Packages
• Handheld and Mobile Device Apps
• Content Creation Software and Engines
• Services
• System Integration Services
• Content Services
• Others

Application Insights:

• Outdoor Farming
• Precision Agriculture and Smart Farming
• Crop Maintenance
• Field Monitoring
• Smart Irrigation
• Livestock Monitoring
• Simulated Training
• Weather Tracking and Forecasting
• Indoor Farming

Regional Insights:

• North America
• United States
• Canada
• Asia Pacific
• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• Others
• Europe
• Germany
• France
• United Kingdom
• Italy
• Spain
• Russia
• Others
• Latin America
• Brazil
• Mexico
• Others
• Middle East and Africa
• The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for AR in agriculture. Some of the factors driving the North America AR in agriculture market included the growing need for precision farming, rapid digitization, continual technological advancements, etc.

Competitive Landscape:

• The report has also provided a comprehensive analysis of the competitive landscape in the global AR in agriculture market. The detailed profiles of all major companies have been provided. Some of the companies covered include Augmenta Holding (CNH Industrial N.V.), Nedap N.V., Think Digital, YeppAr Smart Solutions, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Key Questions Answered in This Report:

• How has the global AR in agriculture market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global AR in agriculture market?
• What is the impact of each driver, restraint, and opportunity on the global AR in agriculture market?
• What are the key regional markets?
• Which countries represent the most attractive AR in agriculture market?
• What is the breakup of the market based on the solution?
• Which is the most attractive solution in the AR in agriculture market?
• What is the breakup of the market based on the application?
• Which is the most attractive application in the AR in agriculture market?
• What is the competitive structure of the global AR in agriculture market?
• Who are the key players/companies in the global AR in agriculture market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global AR in Agriculture Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Solution

• 6.1 Hardware
  • 6.1.1 Market Trends
  • 6.1.2 Key Segments
    • 6.1.2.1 AR Headsets and Smart Glasses
    • 6.1.2.2 AR-Based Heads Up Display (HUD)
  • 6.1.3 Market Forecast
• 6.2 Software
  • 6.2.1 Market Trends
  • 6.2.2 Key Segments
    • 6.2.2.1 AR Development Packages
    • 6.2.2.2 Handheld and Mobile Device Apps
    • 6.2.2.3 Content Creation Software and Engines
  • 6.2.3 Market Forecast
• 6.3 Service
  • 6.3.1 Market Trends
  • 6.3.2 Key Segments
    • 6.3.2.1 System Integration Services
  • 6.3.2 2 Content Services
    • 6.3.2.3 Others
  • 6.3.3 Market Forecast

7 Market Breakup by Application

• 7.1 Outdoor Farming
  • 7.1.1 Market Trends
  • 7.1.2 Key Segments
    • 7.1.2.1 Precision Agriculture and Smart Farming
    • 7.1.2.2 Crop Maintenance
    • 7.1.2.3 Field Monitoring
    • 7.1.2.4 Smart Irrigation
    • 7.1.2.5 Livestock Monitoring
    • 7.1.2.6 Simulated Training
    • 7.1.2.7 Weather Tracking and Forecasting
  • 7.1.3 Market Forecast
• 7.2 Indoor Farming
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast

8 Market Breakup by Region

• 8.1 North America
  • 8.1.1 United States
    • 8.1.1.1 Market Trends
    • 8.1.1.2 Market Forecast
  • 8.1.2 Canada
    • 8.1.2.1 Market Trends
    • 8.1.2.2 Market Forecast
• 8.2 Asia-Pacific
  • 8.2.1 China
    • 8.2.1.1 Market Trends
    • 8.2.1.2 Market Forecast
  • 8.2.2 Japan
    • 8.2.2.1 Market Trends
    • 8.2.2.2 Market Forecast
  • 8.2.3 India
    • 8.2.3.1 Market Trends
    • 8.2.3.2 Market Forecast
  • 8.2.4 South Korea
    • 8.2.4.1 Market Trends
    • 8.2.4.2 Market Forecast
  • 8.2.5 Australia
    • 8.2.5.1 Market Trends
    • 8.2.5.2 Market Forecast
  • 8.2.6 Indonesia
    • 8.2.6.1 Market Trends
    • 8.2.6.2 Market Forecast
  • 8.2.7 Others
    • 8.2.7.1 Market Trends
    • 8.2.7.2 Market Forecast
• 8.3 Europe
  • 8.3.1 Germany
    • 8.3.1.1 Market Trends
    • 8.3.1.2 Market Forecast
  • 8.3.2 France
    • 8.3.2.1 Market Trends
    • 8.3.2.2 Market Forecast
  • 8.3.3 United Kingdom
    • 8.3.3.1 Market Trends
    • 8.3.3.2 Market Forecast
  • 8.3.4 Italy
    • 8.3.4.1 Market Trends
    • 8.3.4.2 Market Forecast
  • 8.3.5 Spain
    • 8.3.5.1 Market Trends
    • 8.3.5.2 Market Forecast
  • 8.3.6 Russia
    • 8.3.6.1 Market Trends
    • 8.3.6.2 Market Forecast
  • 8.3.7 Others
    • 8.3.7.1 Market Trends
    • 8.3.7.2 Market Forecast
• 8.4 Latin America
  • 8.4.1 Brazil
    • 8.4.1.1 Market Trends
    • 8.4.1.2 Market Forecast
  • 8.4.2 Mexico
    • 8.4.2.1 Market Trends
    • 8.4.2.2 Market Forecast
  • 8.4.3 Others
    • 8.4.3.1 Market Trends
    • 8.4.3.2 Market Forecast
• 8.5 Middle East and Africa
  • 8.5.1 Market Trends
  • 8.5.2 Market Breakup by Country
  • 8.5.3 Market Forecast

9 Drivers, Restraints, and Opportunities

• 9.1 Overview
• 9.2 Drivers
• 9.3 Restraints
• 9.4 Opportunities

10 Value Chain Analysis

11 Porters Five Forces Analysis

• 11.1 Overview
• 11.2 Bargaining Power of Buyers
• 11.3 Bargaining Power of Suppliers
• 11.4 Degree of Competition
• 11.5 Threat of New Entrants
• 11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

• 13.1 Market Structure
• 13.2 Key Players
• 13.3 Profiles of Key Players
  • 13.3.1 Augmenta Holding (CNH Industrial N.V.)
    • 13.3.1.1 Company Overview
    • 13.3.1.2 Product Portfolio
  • 13.3.2 Nedap N.V.
    • 13.3.2.1 Company Overview
    • 13.3.2.2 Product Portfolio
  • 13.3.3 Think Digital
    • 13.3.3.1 Company Overview
    • 13.3.3.2 Product Portfolio
  • 13.3.4 YeppAr Smart Solutions
    • 13.3.4.1 Company Overview
    • 13.3.4.2 Product Portfolio

Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.