スペシャルティスピリッツ市場：製品タイプ別、流通チャネル別、地域別、2025-2033年

スペシャルティスピリッツ市場の世界市場規模は2024年に326億米ドルに達しました。今後、IMARC Groupは、2033年には478億米ドルに達し、2025～2033年の成長率（CAGR）は4.15％になると予測しています。世界中で健康的なアルコール飲料への嗜好が高まっていること、消費者の支出能力が高まっていること、低アルコール度数（ABV）のスペシャルティスピリッツの導入が市場を牽引する主な要因となっています。

スペシャリティスピリッツとは、独自の原料や製造技術を用いて少量生産されるアルコール飲料を指します。ハーブ酒、メスカル、フルーツブランデー、アマーロ、アブサン、アクアビット、焼酎、シャルトリューズ、カシャーサ、日本酒、白酒、焼酎などが含まれます。これらは、ハーブ、植物、果物、穀物、根など、様々な高品質で自然な原料を注入または浸漬し、蒸留、熟成、ブレンド、瓶詰めを経て製造されます。伝統的なスピリッツと比較して、スペシャルティスピリッツは健康的で環境に優しく、持続可能であり、優れた品質、ユニークな味わい、際立った風味を提供します。抗酸化物質が豊富で、睡眠の改善、消化器系の健康促進、炎症の抑制、ストレスレベルの低下、痛みの緩和などに役立ちます。また、スペシャルティスピリッツは、地元の原料や何世紀も前から伝わる伝統的な製法で製造されるため、地域の文化や慣習を促進する効果もあります。

スペシャルティスピリッツ市場傾向：

独特の風味を持ち、プレミアムな飲み心地を提供するユニークで高品質なスピリッツを試してみたいという消費者の関心が世界中で高まっていることが、市場成長を促進する主な要因のひとつです。これに伴い、消化を助け、食欲を刺激し、不安を軽減し、リラクゼーションを促進する抗酸化物質や抗炎症特性を豊富に含むハーブ、果物、植物などの天然素材から製造される特殊蒸留酒への嗜好が高まっていることが、市場の成長を後押ししています。さらに、マルガリータ、ネグローニ、ウイスキーサワーなど様々な飲み物に深み、複雑さ、スモーキーフレーバーを加える補完的な材料として使用されるため、大衆の間でカクテル文化が台頭していることが製品需要を促進しています。さらに、低アルコール度数（ABV）のスペシャルティスピリッツの導入は、より健康的な代替品であり、アルコール摂取量を減らし、中毒を最小限に抑え、水分補給を改善し、アルコール関連の問題を予防するため、市場成長にプラスの影響を与えています。これに加えて、地元産原料の調達、再生可能エネルギーの利用、水消費量の削減など、蒸留酒メーカーによる持続可能な製造方法の採用が、市場成長の推進力となっています。さらに、ソーシャルメディアキャンペーン、広告、有名人の推薦などによるメーカーの積極的なプロモーション活動が市場の成長を支えています。消費者の支出能力の上昇、eコマースプラットフォームでの製品の容易な入手、広範な研究開発（R&D）活動、大衆の健康意識の高まりなど、その他の要因も市場成長を促進すると予想されます。

本レポートで扱う主な質問

• 世界のスペシャルティスピリッツ市場はこれまでどのように推移してきたのか？
• 世界のスペシャルティスピリッツ市場における促進要因、抑制要因、機会は何か？
• 各促進要因、抑制要因、機会が世界のスペシャルティスピリッツ市場に与える影響は？
• 主要な地域市場とは？
• 最も魅力的なスペシャルティスピリッツ市場はどの国か？
• 製品タイプ別の市場内訳は？
• スペシャルティスピリッツ市場で最も魅力的な製品タイプは？
• 流通チャネル別の市場内訳は？
• スペシャルティスピリッツ市場で最も魅力的な流通チャネルは？
• 世界のスペシャルティスピリッツ市場の競合構造は？
• 世界のスペシャルティスピリッツ市場における主要プレイヤー／企業は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要業界動向

第5章 世界のスペシャルティスピリッツ市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：製品タイプ別

• 白酒
• 焼酎
• 日本酒
• 韓国焼酎
• カシャーサ

第7章 市場内訳：流通チャネル別

• B2B
• B2C

第8章 市場内訳：地域別

• 北米
  • 米国
  • カナダ
• アジア太平洋地域
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
  • インドネシア
  • その他
• 欧州
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン
  • ロシア
  • その他
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • その他
• 中東・アフリカ
  • 市場内訳：国別

第9章 促進要因・抑制要因・機会

• 概要
• 促進要因
• 抑制要因
• 機会

第10章 バリューチェーン分析

第11章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第12章 価格分析

第13章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Craft Distillers
  • HiteJinro Co. Ltd
  • Kirishima Shuzo Co. Ltd
  • Lotte
  • Sanwa Shurui Co.ltd.
  • Takara Shuzo Co. Ltd

List of Figures

• Figure 1: Global: Specialty Spirits Market: Major Drivers and Challenges
• Figure 2: Global: Specialty Spirits Market: Sales Value (in Billion USD), 2019-2024
• Figure 3: Global: Specialty Spirits Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 4: Global: Specialty Spirits Market: Breakup by Product Type (in %), 2024
• Figure 5: Global: Specialty Spirits Market: Breakup by Distribution Channel (in %), 2024
• Figure 6: Global: Specialty Spirits Market: Breakup by Region (in %), 2024
• Figure 7: Global: Specialty Spirits (Baijiu) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 8: Global: Specialty Spirits (Baijiu) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 9: Global: Specialty Spirits (Shochu) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 10: Global: Specialty Spirits (Shochu) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 11: Global: Specialty Spirits (Sake) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 12: Global: Specialty Spirits (Sake) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 13: Global: Specialty Spirits (Soju) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 14: Global: Specialty Spirits (Soju) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 15: Global: Specialty Spirits (Cachaca) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 16: Global: Specialty Spirits (Cachaca) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 17: Global: Specialty Spirits (Business to Business) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 18: Global: Specialty Spirits (Business to Business) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 19: Global: Specialty Spirits (Business to Consumers) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 20: Global: Specialty Spirits (Business to Consumers) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 21: North America: Specialty Spirits Market: Sales Value (in Million USD), 2019 & 2024
• Figure 22: North America: Specialty Spirits Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 23: United States: Specialty Spirits Market: Sales Value (in Million USD), 2019 & 2024
• Figure 24: United States: Specialty Spirits Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 25: Canada: Specialty Spirits Market: Sales Value (in Million USD), 2019 & 2024
• Figure 26: Canada: Specialty Spirits Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 27: Asia-Pacific: Specialty Spirits Market: Sales Value (in Million USD), 2019 & 2024
• Figure 28: Asia-Pacific: Specialty Spirits Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 29: China: Specialty Spirits Market: Sales Value (in Million USD), 2019 & 2024
• Figure 30: China: Specialty Spirits Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 31: Japan: Specialty Spirits Market: Sales Value (in Million USD), 2019 & 2024
• Figure 32: Japan: Specialty Spirits Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 33: India: Specialty Spirits Market: Sales Value (in Million USD), 2019 & 2024
• Figure 34: India: Specialty Spirits Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 35: South Korea: Specialty Spirits Market: Sales Value (in Million USD), 2019 & 2024
• Figure 36: South Korea: Specialty Spirits Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 37: Australia: Specialty Spirits Market: Sales Value (in Million USD), 2019 & 2024
• Figure 38: Australia: Specialty Spirits Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 39: Indonesia: Specialty Spirits Market: Sales Value (in Million USD), 2019 & 2024
• Figure 40: Indonesia: Specialty Spirits Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 41: Others: Specialty Spirits Market: Sales Value (in Million USD), 2019 & 2024
• Figure 42: Others: Specialty Spirits Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 43: Europe: Specialty Spirits Market: Sales Value (in Million USD), 2019 & 2024
• Figure 44: Europe: Specialty Spirits Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 45: Germany: Specialty Spirits Market: Sales Value (in Million USD), 2019 & 2024
• Figure 46: Germany: Specialty Spirits Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 47: France: Specialty Spirits Market: Sales Value (in Million USD), 2019 & 2024
• Figure 48: France: Specialty Spirits Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 49: United Kingdom: Specialty Spirits Market: Sales Value (in Million USD), 2019 & 2024
• Figure 50: United Kingdom: Specialty Spirits Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 51: Italy: Specialty Spirits Market: Sales Value (in Million USD), 2019 & 2024
• Figure 52: Italy: Specialty Spirits Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 53: Spain: Specialty Spirits Market: Sales Value (in Million USD), 2019 & 2024
• Figure 54: Spain: Specialty Spirits Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 55: Russia: Specialty Spirits Market: Sales Value (in Million USD), 2019 & 2024
• Figure 56: Russia: Specialty Spirits Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 57: Others: Specialty Spirits Market: Sales Value (in Million USD), 2019 & 2024
• Figure 58: Others: Specialty Spirits Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 59: Latin America: Specialty Spirits Market: Sales Value (in Million USD), 2019 & 2024
• Figure 60: Latin America: Specialty Spirits Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 61: Brazil: Specialty Spirits Market: Sales Value (in Million USD), 2019 & 2024
• Figure 62: Brazil: Specialty Spirits Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 63: Mexico: Specialty Spirits Market: Sales Value (in Million USD), 2019 & 2024
• Figure 64: Mexico: Specialty Spirits Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 65: Others: Specialty Spirits Market: Sales Value (in Million USD), 2019 & 2024
• Figure 66: Others: Specialty Spirits Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 67: Middle East and Africa: Specialty Spirits Market: Sales Value (in Million USD), 2019 & 2024
• Figure 68: Middle East and Africa: Specialty Spirits Market: Breakup by Country (in %), 2024
• Figure 69: Middle East and Africa: Specialty Spirits Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 70: Global: Specialty Spirits Industry: Drivers, Restraints, and Opportunities
• Figure 71: Global: Specialty Spirits Industry: Value Chain Analysis
• Figure 72: Global: Specialty Spirits Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Specialty Spirits Market: Key Industry Highlights, 2024 & 2033
• Table 2: Global: Specialty Spirits Market Forecast: Breakup by Product Type (in Million USD), 2025-2033
• Table 3: Global: Specialty Spirits Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
• Table 4: Global: Specialty Spirits Market Forecast: Breakup by Region (in Million USD), 2025-2033
• Table 5: Global: Specialty Spirits Market: Competitive Structure
• Table 6: Global: Specialty Spirits Market: Key Players

The global specialty spirits market size reached USD 32.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 47.8 Billion by 2033, exhibiting a growth rate (CAGR) of 4.15% during 2025-2033. The rising preference for healthy alcoholic drinks across the globe, the increasing expenditure capacities of consumers, and the introduction of low alcohol by volume (ABV) specialty spirits represent some of the key factors driving the market.

Specialty spirits refer to alcoholic beverages that are crafted in small batches using unique ingredients and production techniques. It includes herbal liquors, mezcal, fruit brandies, amaro, absinthe, aquavit, shochu, chartreuse, cachaca, sake, baijiu, and soju. They are produced by infusing or macerating various high-quality and natural ingredients, such as herbs, botanicals, fruits, grains, and roots, followed by distillation, aging, blending, and bottling. As compared to traditional spirits, specialty spirits are healthy, environment-friendly, and sustainable and offer superior quality, unique taste, and distinct flavor profiles. They are rich in antioxidants, which aid in improving sleep, promoting digestive health, reducing inflammation, lowering stress levels, and alleviating pain. Specialty Spirits also promote regional cultures and practices as they are manufactured using local ingredients and centuries-old traditional methods.

Specialty Spirits Market Trends:

The growing interest among consumers to try unique and high-quality spirits that offer a distinct flavor profile and a premium drinking experience across the globe is one of the key factors driving the market growth. In line with this, rising preference for specialty spirits that are produced from natural ingredients, such as herbs, fruits, and botanicals, that are rich in antioxidants and anti-inflammatory properties, which aid in digestion, stimulate appetite, reduce anxiety, and promote relaxation is propelling the market growth. Furthermore, the emerging cocktail culture among the masses is facilitating the product demand as it is used as a complementary ingredient to add depth, complexity, and smoky flavor to various drinks, such as margaritas, negroni, and whiskey sour. Additionally, the introduction of low alcohol by volume (ABV) specialty spirits, which are healthier alternatives, reduce alcohol intake, minimize intoxication, improve hydration, and prevent alcohol-related problems, is positively influencing the market growth. Besides this, the adoption of sustainable manufacturing practices by distillers, such as sourcing local ingredients, utilizing renewable energy, and reducing water consumption, is providing a thrust to the market growth. Moreover, aggressive promotional activities by manufacturers through social media campaigns, advertisements, and celebrity endorsements are supporting the market growth. Other factors, including rising expenditure capacities of consumers, easy product availability across e-commerce platforms, extensive research and development (R&D) activities, and the growing health consciousness among the masses, are anticipated to drive the market growth.

Key Market Segmentation:

Product Type Insights:

• Baijiu
• Shochu
• Sake
• Soju
• Cachaca

Distribution Channel Insights:

• Business to Business
• Business to Consumers

Regional Insights:

• North America
• United States
• Canada
• Europe
• Germany
• France
• United Kingdom
• Italy
• Spain
• Russia
• Others
• Asia Pacific
• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• Others
• Latin America
• Brazil
• Mexico
• Others
• Middle East and Africa
• The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for specialty spirits. Some of the factors driving the North America specialty spirits market included rising expenditure capacities of consumers, increasing health consciousness among the masses, and rapid product innovations.

Competitive Landscape:

• The report has also provided a comprehensive analysis of the competitive landscape in the global specialty spirits market. Detailed profiles of all major companies have also been provided. Some of the companies covered include Craft Distillers, HiteJinro Co. Ltd, Kirishima Shuzo Co. Ltd, Lotte, Sanwa Shurui Co.ltd., Takara Shuzo Co. Ltd, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Key Questions Answered in This Report:

• How has the global specialty spirits market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global specialty spirits market?
• What is the impact of each driver, restraint, and opportunity on the global specialty spirits market?
• What are the key regional markets?
• Which countries represent the most attractive specialty spirits market?
• What is the breakup of the market based on the product type?
• Which is the most attractive product type in the specialty spirits market?
• What is the breakup of the market based on the distribution channel?
• Which is the most attractive distribution channel in the specialty spirits market?
• What is the competitive structure of the global specialty spirits market?
• Who are the key players/companies in the global specialty spirits market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Specialty Spirits Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Product Type

• 6.1 Baijiu
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Shochu
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Sake
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Soju
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast
• 6.5 Cachaca
  • 6.5.1 Market Trends
  • 6.5.2 Market Forecast

7 Market Breakup by Distribution Channel

• 7.1 Business to Business
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Business to Consumers
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast

8 Market Breakup by Region

• 8.1 North America
  • 8.1.1 United States
    • 8.1.1.1 Market Trends
    • 8.1.1.2 Market Forecast
  • 8.1.2 Canada
    • 8.1.2.1 Market Trends
    • 8.1.2.2 Market Forecast
• 8.2 Asia-Pacific
  • 8.2.1 China
    • 8.2.1.1 Market Trends
    • 8.2.1.2 Market Forecast
  • 8.2.2 Japan
    • 8.2.2.1 Market Trends
    • 8.2.2.2 Market Forecast
  • 8.2.3 India
    • 8.2.3.1 Market Trends
    • 8.2.3.2 Market Forecast
  • 8.2.4 South Korea
    • 8.2.4.1 Market Trends
    • 8.2.4.2 Market Forecast
  • 8.2.5 Australia
    • 8.2.5.1 Market Trends
    • 8.2.5.2 Market Forecast
  • 8.2.6 Indonesia
    • 8.2.6.1 Market Trends
    • 8.2.6.2 Market Forecast
  • 8.2.7 Others
    • 8.2.7.1 Market Trends
    • 8.2.7.2 Market Forecast
• 8.3 Europe
  • 8.3.1 Germany
    • 8.3.1.1 Market Trends
    • 8.3.1.2 Market Forecast
  • 8.3.2 France
    • 8.3.2.1 Market Trends
    • 8.3.2.2 Market Forecast
  • 8.3.3 United Kingdom
    • 8.3.3.1 Market Trends
    • 8.3.3.2 Market Forecast
  • 8.3.4 Italy
    • 8.3.4.1 Market Trends
    • 8.3.4.2 Market Forecast
  • 8.3.5 Spain
    • 8.3.5.1 Market Trends
    • 8.3.5.2 Market Forecast
  • 8.3.6 Russia
    • 8.3.6.1 Market Trends
    • 8.3.6.2 Market Forecast
  • 8.3.7 Others
    • 8.3.7.1 Market Trends
    • 8.3.7.2 Market Forecast
• 8.4 Latin America
  • 8.4.1 Brazil
    • 8.4.1.1 Market Trends
    • 8.4.1.2 Market Forecast
  • 8.4.2 Mexico
    • 8.4.2.1 Market Trends
    • 8.4.2.2 Market Forecast
  • 8.4.3 Others
    • 8.4.3.1 Market Trends
    • 8.4.3.2 Market Forecast
• 8.5 Middle East and Africa
  • 8.5.1 Market Trends
  • 8.5.2 Market Breakup by Country
  • 8.5.3 Market Forecast

9 Drivers, Restraints, and Opportunities

• 9.1 Overview
• 9.2 Drivers
• 9.3 Restraints
• 9.4 Opportunities

10 Value Chain Analysis

11 Porters Five Forces Analysis

• 11.1 Overview
• 11.2 Bargaining Power of Buyers
• 11.3 Bargaining Power of Suppliers
• 11.4 Degree of Competition
• 11.5 Threat of New Entrants
• 11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

• 13.1 Market Structure
• 13.2 Key Players
• 13.3 Profiles of Key Players
  • 13.3.1 Craft Distillers
    • 13.3.1.1 Company Overview
    • 13.3.1.2 Product Portfolio
  • 13.3.2 HiteJinro Co. Ltd
    • 13.3.2.1 Company Overview
    • 13.3.2.2 Product Portfolio
    • 13.3.2.3 Financials
  • 13.3.3 Kirishima Shuzo Co. Ltd
    • 13.3.3.1 Company Overview
    • 13.3.3.2 Product Portfolio
  • 13.3.4 Lotte
    • 13.3.4.1 Company Overview
    • 13.3.4.2 Product Portfolio
    • 13.3.4.3 Financials
  • 13.3.5 Sanwa Shurui Co.ltd.
    • 13.3.5.1 Company Overview
    • 13.3.5.2 Product Portfolio
  • 13.3.6 Takara Shuzo Co. Ltd
    • 13.3.6.1 Company Overview
    • 13.3.6.2 Product Portfolio

Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.