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学校文房具市場レポート：製品、エンドユーザー、流通チャネル、地域別、2025年～2033年

School Stationery Supplies Market Report by Product, End User, Distribution Channel, and Region 2025-2033

出版日
発行
IMARC
ページ情報
英文 137 Pages
納期
2～3営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.06円
学校文房具市場レポート：製品、エンドユーザー、流通チャネル、地域別、2025年～2033年
出版日: 2025年02月10日
発行: IMARC
ページ情報: 英文 137 Pages
納期: 2～3営業日
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  • 概要
  • 図表
  • 目次
概要

学校文房具の世界市場規模は2024年に987億米ドルに達しました。今後、IMARC Groupは、2033年には1,304億米ドルに達し、2025年から2033年にかけて2.99%の成長率（CAGR）を示すと予測しています。学生数の増加と就学率の上昇、教育への政府投資、創造的活動や課外活動の重視の高まり、eコマース・プラットフォームの利便性、持続可能で環境に優しい製品の人気の高まりなどが、市場の成長を後押しする主な要因です。

学校文房具用品とは、教育機関で生徒や教育者が使用する、いくつかの必要不可欠な材料や道具を指します。これらの用品には通常、ノート、ペン、鉛筆、消しゴム、定規、電卓、のり、はさみ、フォルダー、蛍光ペン、バックパックなどのアイテムが含まれます。これらは、学習プロセス、整理整頓、ノートの取り方を容易にするために不可欠です。生徒が課題をこなし、ノートを取り、プロジェクトを作成し、様々な学問的課題を遂行するために不可欠です。さらに、学校文房具の入手可能性と品質は、生徒の生産性、創造性、教育体験に世界的に大きな影響を与えます。

同市場は主に、教育インフラへの投資の増加によって牽引されています。また、学校などの公認学術機関の数が増加していることも、耐久性が高く高品質な文房具の需要を促進しています。さらに、市場では製品のパーソナライゼーションが進んでいます。多くの市場プレーヤーがノート、ブックカバー、ラベル、筆箱にカスタマイズ可能なデザインを導入しており、学生の間で人気を集めています。さらに、人気アニメ・チャンネルとのコラボレーションにより、若年層にアピールするキャラクター商品を発売していることも、市場の成長に寄与しています。これとは別に、持続可能な文房具のイントロダクション、eコマース・ポータルを通じた商品購入の利便性、消費者の消費力の増加、印刷技術の進歩が市場成長を後押ししています。

学校文房具の市場動向／促進要因：

急速な都市化と世界人口の増加による学用品需要の高まり

急速な都市化、世界人口の増加、学校に通う生徒数の増加に伴う可処分所得の増加による学用品需要の高まりが市場成長に寄与しています。さらに、教育機関への入学率の増加が、文房具の需要を加速させています。これには、ノート、鉛筆、ペン、消しゴム、定規などの必需品が含まれます。さらに、都市化によって教育へのアクセスが改善されることが多く、その結果、都市部では就学率が上昇し、学校文房具に対する需要が高まっています。さらに、識字率の向上が学校文房具の需要を高めています。また、識字率が上昇するにつれて教育への関心も高まり、家庭や教育機関は学習や学業の成功をサポートするために質の高い文房具製品に投資するようになり、市場の成長を後押ししています。

さまざまな技術の進歩

教育への技術統合に伴う学校文房具の技術的進歩は、タブレット、ノートパソコン、対話型学習機器などのデジタルツールの需要を高めています。これらのデバイスには、デジタルスタイラス、スクリーンプロテクター、充電ケーブルなどの互換性のあるアクセサリーが必要であり、市場の拡大に寄与しています。さらに、製造技術の数多くの進歩により、従来の文房具の品質とデザインが改善され、革新的で視覚的に魅力的な製品を求める学生からの需要が増加しています。さらに、製造工程における技術の進歩により、高品質で革新的な文房具が生産されるようになった。例えば、人間工学に基づいたデザインで書き心地の良いペン、高度なインク技術で性能を向上させたマーカー、デジタルペンと互換性のある専用紙を使用したノートなどが市場の成長を加速させています。

eコマース分野の拡大

eコマース分野の急成長は、消費者の学校文房具購入方法に革命をもたらしました。さらに、利便性、多数の製品、競争価格を提供するオンライン・プラットフォームへの容易なアクセスが市場成長に寄与しています。さらに、オンラインで価格を比較したりレビューを読んだりできるため、消費者は十分な情報を得た上で購入の意思決定を行うことができ、これも成長を促す大きな要因となっています。さらに、eコマース分野では、国際的なブランドを含む様々なサプライヤーから文房具を入手することができるため、市場範囲が拡大し、消費者はより多くの選択肢を得ることができます。これとは別に、オンラインショッピングの人気の高まりと、物流や配送サービスの進歩が、学校文房具の市場の成長を促進しています。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要業界動向

第5章 世界の学校文房具市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場内訳：製品別
  • 市場内訳：流通チャネル別
  • 市場内訳：エンドユーザー別
  • 市場内訳：地域別
  • 市場予測

第6章 市場内訳：製品別

  • 紙製品
    • 市場動向
    • 市場予測
  • 筆記具
    • 市場動向
    • 市場予測
  • コンピュータおよびプリンタの消耗品
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第7章 市場内訳：流通チャネル別

  • 文房具と書店
    • 市場動向
    • 市場予測
  • スーパーマーケットとハイパーマーケット
    • 市場動向
    • 市場予測
  • オンライン
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第8章 市場内訳：エンドユーザー別

  • K-12
    • 市場動向
    • 市場予測
  • 高等教育
    • 市場動向
    • 市場予測

第9章 市場内訳：地域別

  • 欧州
    • 市場動向
    • 市場予測
  • 北米
    • 市場動向
    • 市場予測
  • アジア太平洋地域
    • 市場動向
    • 市場予測
  • 中東・アフリカ
    • 市場動向
    • 市場予測
  • ラテンアメリカ
    • 市場動向
    • 市場予測

第10章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第13章 価格分析

  • 価格指標
  • 価格構造
  • マージン分析

第14章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Pilot Pen Corporation of America
    • Kokuyo Camlin Ltd.
    • Newell Brands, Inc.
    • BIC Group
    • ACCO Brands
    • ADVEO FRANCE SAS
    • Ardent Business Group Ltd
    • El Corte Ingles S.A.
    • Herlitz（Pelikan Vertriebsgesellschaft mbH & Co. KG[AB1]）
    • KAUT-BULLINGER & CO GmbH & Co.KG
    • Lyreco SAS
    • METRO Cash and Carry India Private Limited
    • Ryman Ltd
    • WH Smith High Street Limited
図表

List of Figures

  • Figure 1: Global: School Stationery Supplies Market: Major Drivers and Challenges
  • Figure 2: Global: School Stationery Supplies Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: School Stationery Supplies Market: Breakup by Product (in %), 2024
  • Figure 4: Global: School Stationery Supplies Market: Breakup by Distribution Channel (in %), 2024
  • Figure 5: Global: School Stationery Supplies Market: Breakup by End-User (in %), 2024
  • Figure 6: Global: School Stationery Supplies Market: Breakup by Region (in %), 2024
  • Figure 7: Global: School Stationery Supplies Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 8: Global: School Stationery Supplies Industry: SWOT Analysis
  • Figure 9: Global: School Stationery Supplies Industry: Value Chain Analysis
  • Figure 10: Global: School Stationery Supplies Industry: Porter's Five Forces Analysis
  • Figure 11: Global: School Stationery Supplies (Paper Products) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 12: Global: School Stationery Supplies (Paper Products) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 13: Global: School Stationery Supplies (Writing Instruments) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 14: Global: School Stationery Supplies (Writing Instruments) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 15: Global: School Stationery Supplies (Computer and Printer Supplies) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 16: Global: School Stationery Supplies (Computer and Printer Supplies) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 17: Global: School Stationery Supplies (Other Products) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 18: Global: School Stationery Supplies (Other Products) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 19: Global: School Stationery Supplies Market: Sales through Stationery and Book Shops (in Million USD), 2019 & 2024
  • Figure 20: Global: School Stationery Supplies Market Forecast: Sales through Stationery and Book Shops (in Million USD), 2025-2033
  • Figure 21: Global: School Stationery Supplies Market: Sales through Supermarkets and Hypermarkets (in Million USD), 2019 & 2024
  • Figure 22: Global: School Stationery Supplies Market Forecast: Sales through Supermarkets and Hypermarkets (in Million USD), 2025-2033
  • Figure 23: Global: School Stationery Supplies Market: Online Sales (in Million USD), 2019 & 2024
  • Figure 24: Global: School Stationery Supplies Market Forecast: Online Sales (in Million USD), 2025-2033
  • Figure 25: Global: School Stationery Supplies Market: Sales through Other Distribution Channels (in Million USD), 2019 & 2024
  • Figure 26: Global: School Stationery Supplies Market Forecast: Sales through Other Distribution Channels (in Million USD), 2025-2033
  • Figure 27: Global: School Stationery Supplies (K-12) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 28: Global: School Stationery Supplies (K-12) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 29: Global: School Stationery Supplies (Higher Education) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 30: Global: School Stationery Supplies (Higher Education) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 31: Europe: School Stationery Supplies Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 32: Europe: School Stationery Supplies Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 33: North America: School Stationery Supplies Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 34: North America: School Stationery Supplies Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 35: Asia Pacific: School Stationery Supplies Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 36: Asia Pacific: School Stationery Supplies Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 37: Middle East and Africa: School Stationery Supplies Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 38: Middle East and Africa: School Stationery Supplies Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 39: Latin America: School Stationery Supplies Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 40: Latin America: School Stationery Supplies Market Forecast: Sales Value (in Million USD), 2025-2033

List of Tables

  • Table 1: Global: School Stationery Supplies Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: School Stationery Supplies Market Forecast: Breakup by Product (in Million USD), 2025-2033
  • Table 3: Global: School Stationery Supplies Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
  • Table 4: Global: School Stationery Supplies Market Forecast: Breakup by End-User (in Million USD), 2025-2033
  • Table 5: Global: School Stationery Supplies Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 6: Global: School Stationery Supplies Market Structure
  • Table 7: Global: School Stationery Supplies Market: Key Players
目次
Product Code: SR112025A1315

The global school stationery supplies market size reached USD 98.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 130.4 Billion by 2033, exhibiting a growth rate (CAGR) of 2.99% during 2025-2033. The rising student populations and increased enrolment rates, government investments in education, the growing emphasis on creative and extracurricular activities, the convenience of e-commerce platforms, and the rising popularity of sustainable, eco-friendly products are some of the major factors propelling the growth of the market.

School stationery supplies refer to several essential materials and tools used by students and educators in educational institutions. These supplies typically include items such as notebooks, pens, pencils, erasers, rulers, calculators, glue, scissors, folders, highlighters, and backpacks. They are essential in facilitating the learning process, organization, and note-taking. They are essential for students to complete assignments, take notes, create projects, and carry out various academic tasks. Additionally, the availability and quality of school stationery supplies can significantly impact students' productivity, creativity, and educational experience globally.

The market is primarily driven by increasing investments in educational infrastructure. In addition, the growing number of recognized academic institutions, such as schools is fueling the demand for durable and high-quality stationery supplies. Moreover, the market is experiencing a positive trend of product personalization. Many market players are introducing customizable designs for notebooks, book covers, labels, and pencil cases, which are gaining popularity among students. Furthermore, collaborations with popular cartoon channels to launch character merchandise that appeals to the younger demographic are contributing to market growth. Apart from this, the introduction of sustainable stationery supplies, the convenience of purchasing products through e-commerce portals, increased consumer spending power, and advancements in printing technology are propelling the market growth.

School Stationery Supplies Market Trends/Drivers:

The rising demand for school supplies due to rapid urbanization and the increasing global population

The rising demand for school supplies due to rapid urbanization, the increasing global population, and rising disposable income with the increasing number of students attending schools is contributing to the market growth. Additionally, the increasing admission rates of students enrolling in educational institutions are accelerating the demand for school stationery supplies. This includes essential items such as notebooks, pencils, pens, erasers, rulers, and more. Additionally, urbanization often brings improved access to education, resulting in higher enrolment rates and increased demand for school supplies in urban areas. Moreover, the growing literacy rates are escalating the demand for school stationery supplies. Also, as literacy rates rise, the emphasis on education also increases, prompting families and educational institutions to invest in quality stationery products to support learning and academic success propelling the market growth.

Various technological advancements

Technological advancements in school stationery supplies with the integration of technology into education, are escalating the demand for digital tools, such as tablets, laptops, and interactive learning devices. These devices requiring compatible accessories such as digital styluses, screen protectors, and charging cables is contributing to the expanding market. Additionally, numerous advancements in manufacturing technologies have improved the quality and design of traditional stationery items, leading to increased demand from students seeking innovative and visually appealing products. Moreover, technological advancements in manufacturing processes led to the production of high-quality and innovative stationery products. For instance, pens with ergonomic designs for comfortable writing, markers with advanced ink technology for improved performance, and notebooks with specialized paper for compatibility with digital pens are accelerating the market growth.

Expanding e-commerce sector

The rapid growth of the e-commerce sector has revolutionized the way consumers purchase school stationery supplies. Additionally, the easy accessibility to online platforms offering convenience, numerous products, and competitive prices are contributing to the market growth. Moreover, the ability to compare prices and read reviews online provide consumers to make informed purchasing decisions representing another major growth-inducing factor. Furthermore, the e-commerce sector allows access to stationery products from various suppliers, including international brands, which expands the market reach and provides consumers with more choices. Apart from this, the increasing popularity of online shopping, coupled with advancements in logistics and delivery services is driving the growth of the school stationery supplies market.

School Stationery Supplies Industry Segmentation:

Breakup by Product:

  • Paper Products
  • Writing Instruments
  • Computer and Printer Supplies
  • Others

Paper products dominate the market

The paper product segment is often the largest in the school stationery supplies market due to the rising demand for paper products, as they are essential and fundamental for education contributing to the market growth. Additionally, the escalating demand for notebooks, notepads, and paper pads is widely employed by students for taking notes, writing assignments, and completing tasks influencing market growth. Moreover, the widespread adoption of paper products is due to their cost-effectiveness and versatility in terms of their formats, sizes, and designs that can cater to various educational needs, such as ruled notebooks for writing practice, graph paper for mathematical calculations, and plain sheets for creative work, represents another major growth-inducing factor. Along with this, paper products are generally more affordable and accessible for students and educational institutions, accelerating market growth.

Breakup by End User:

  • K-12
  • Higher Education

K-12 holds the largest share in the market

The K-12 segment tends to be the largest market for school stationery supplies due to the K-12 education sector encompassing a significant number of students across various age groups, making it a substantial market in terms of volume. Additionally, K-12 students require several stationery items, including notebooks, pencils, pens, erasers, rulers, and art supplies, among others which is contributing to the market growth. The extensive list of stationery needs for each student multiplies the demand in the K-12 segment. Moreover, the nature of the K-12 education system typically involving a structured curriculum and a standardized approach to teaching, contributes to the consistent demand for stationery supplies. Also, students in primary and secondary schools rely heavily on writing instruments and other stationery items to complete their assignments, take notes, and participate in classroom activities which represents another major growth-inducing factor.

Breakup by Distribution Channel:

  • Stationery and Book Shops
  • Supermarkets and Hypermarkets
  • Online
  • Others

Stationery and book shops dominate the market

Stationery and book shops are established as traditional outlets for purchasing school-related supplies. These shops have a long-standing presence in local communities, making them easily accessible to students, parents, and teachers. They are familiar, with convenient locations, and a reputation for carrying numerous stationery items which is a go-to-choice for school-related shopping. Additionally, they often have a dedicated section specifically catering to school supplies. They stock a comprehensive selection of products such as notebooks, pens, pencils, erasers, rulers, art materials, and other stationery essentials that students require for their academic pursuits. This extensive range of products makes stationery and book shops a one-stop destination for all school-related stationery needs. Furthermore, stationery and book shops frequently collaborate with educational institutions, including schools, colleges, and universities. They establish partnerships and supply contracts with these institutions, ensuring a steady demand for their products which is augmenting the market growth.

Breakup by Region:

  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • Latin America

North America exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. According to the report, North America was the largest market for school stationery supplies.

North America representing the largest segment can be attributed to several factors such as the growing population, and a well-established education system, with a significant number of students attending schools and colleges escalating the demand for school stationery supplies such as pens, pencils, notebooks, and other related items. Moreover, North America has a higher disposable income compared to many other regions, enabling consumers to spend more on quality stationery products, and the willingness to invest in higher-priced or premium stationery items is influencing the growth of the market. Furthermore, North America has a highly competitive retail landscape, with various large-scale retail chains and online platforms offering numerous school stationery supplies propelling the market growth. This easy accessibility and availability of products with aggressive marketing strategies contribute to the market's expansion. Apart from this, the North American market benefits from continuous product innovation and a focus on quality and functionality in school stationery supplies which is creating the largest segment in the school stationery supplies market.

Competitive Landscape:

At present, key players in the school stationery supplies market are employing various strategies to strengthen their position and remain competitive. They are focusing on product innovation to offer unique and differentiated stationery products. They are also investing in research and development (R&D) activities to introduce new designs, materials, and features that cater to the evolving needs and preferences of students. Moreover, leading players are implementing effective marketing strategies, investing in advertising, promotions, and social media campaigns to increase brand awareness and reach their target audience which represents another major growth-inducing factor. Furthermore, they are providing excellent customer service and support to build strong relationships with educational institutions, students, and parents including providing assistance in selecting the right stationery products, offering product warranties, and addressing customer queries and concerns promptly, creating a positive market outlook.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

  • Pilot Pen Corporation of America
  • Kokuyo Camlin Ltd.
  • Newell Brands, Inc.
  • BIC Group
  • ACCO Brands
  • ADVEO FRANCE SAS
  • Ardent Business Group Ltd
  • El Corte Ingles S.A.
  • Herlitz (Pelikan Vertriebsgesellschaft mbH & Co. KG[AB1])
  • KAUT-BULLINGER & CO GmbH & Co.KG
  • Lyreco SAS
  • METRO Cash and Carry India Private Limited
  • Ryman Ltd
  • WH Smith High Street Limited

Key Questions Answered in This Report

  • 1.What was the size of the global school stationery supplies market in 2024?
  • 2.What is the expected growth rate of the global school stationery supplies market during 2025-2033?
  • 3.What are the key factors driving the global school stationery supplies market?
  • 4.What has been the impact of COVID-19 on the global school stationery supplies market?
  • 5.What is the breakup of the global school stationery supplies market based on the product?
  • 6.What is the breakup of the global school stationery supplies market based on the end user?
  • 7.What is the breakup of the global school stationery supplies market based on the distribution channel?
  • 8.What are the key regions in the global school stationery supplies market?
  • 9.Who are the key players/companies in the global school stationery supplies market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global School Stationery Supplies Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Breakup by Product
  • 5.5 Market Breakup by Distribution Channel
  • 5.6 Market Breakup by End-User
  • 5.7 Market Breakup by Region
  • 5.8 Market Forecast

6 Market Breakup by Product

  • 6.1 Paper Products
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Writing Instruments
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Computer and Printer Supplies
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Others
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast

7 Market Breakup by Distribution Channel

  • 7.1 Stationery and Book Shops
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Supermarkets and Hypermarkets
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Online
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Others
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast

8 Market Breakup by End-User

  • 8.1 K-12
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Higher Education
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Region

  • 9.1 Europe
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 North America
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Asia Pacific
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Middle East and Africa
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Latin America
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

  • 13.1 Price Indicators
  • 13.2 Price Structure
  • 13.3 Margin Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Pilot Pen Corporation of America
    • 14.3.2 Kokuyo Camlin Ltd.
    • 14.3.3 Newell Brands, Inc.
    • 14.3.4 BIC Group
    • 14.3.5 ACCO Brands
    • 14.3.6 ADVEO FRANCE SAS
    • 14.3.7 Ardent Business Group Ltd
    • 14.3.8 El Corte Ingles S.A.
    • 14.3.9 Herlitz (Pelikan Vertriebsgesellschaft mbH & Co. KG[AB1])
    • 14.3.10 KAUT-BULLINGER & CO GmbH & Co.KG
    • 14.3.11 Lyreco SAS
    • 14.3.12 METRO Cash and Carry India Private Limited
    • 14.3.13 Ryman Ltd
    • 14.3.14 WH Smith High Street Limited