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市場調査レポート
商品コード
1642774
デジタルヘルス市場レポート:タイプ別、コンポーネント別、地域別、2025年~2033年Digital Health Market Report by Type (Telehealth, Medical Wearables, EMR/EHR Systems, Medical Apps, Healthcare Analytics, and Others), Component (Software, Hardware, Service), and Region 2025-2033 |
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カスタマイズ可能
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デジタルヘルス市場レポート:タイプ別、コンポーネント別、地域別、2025年~2033年 |
出版日: 2025年01月18日
発行: IMARC
ページ情報: 英文 139 Pages
納期: 2~3営業日
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デジタルヘルスの世界市場規模は2024年に4,930億米ドルに達しました。今後、IMARC Groupは、2033年には1兆9,132億米ドルに達し、2025年から2033年にかけて16.3%の成長率(CAGR)を示すと予測しています。同市場は、個人における慢性疾患の診断の増加、価値に基づくケアへの急速なシフト、大幅な技術の進歩と革新、ヘルスケアコストの上昇と効率化要求によって推進されています。
デジタルヘルスとは、ヘルスケアの提供や管理を強化するために、デジタル技術をヘルスケアの実践やサービスに統合することを指します。遠隔医療、モバイルヘルス(mヘルス)アプリ、ウェアラブルデバイス、電子カルテ(EHR)、遠隔患者モニタリング、健康データ分析など、広範なアプリケーションが含まれます。デジタル・ヘルスの登場はヘルスケア業界に革命をもたらし、患者が自分の健康管理に積極的に参加できるようになり、医療提供者はより個別化された効率的なケアを提供できるようになった。デジタル・ヘルスの重要な側面のひとつが遠隔医療で、ビデオ会議やバーチャル・プラットフォームを通じて、患者が医療専門家と遠隔で相談することができます。これは、地方や十分なサービスを受けていない地域の人々に医療サービスを提供する際に特に有益であることが証明されており、医療へのアクセシビリティを高め、地理的な障壁を減らしています。さらに、mヘルスアプリやウェアラブルデバイスは、健康追跡、服薬順守、ライフスタイル管理を容易にし、健康とウェルネスへの積極的なアプローチを促進するため、人気を博しています。
医療費の高騰は世界の問題となっています。デジタルヘルス技術は、病院の再入院を減らし、不必要な受診を最小限に抑え、資源利用を最適化することで、従来のヘルスケア提供に代わる費用対効果の高い選択肢を提供します。その結果、ヘルスケア・プロバイダーや支払者は、ケアの質を維持しながらコストを抑制するために、デジタル・ヘルス・ソリューションの採用を増やしています。さらに、糖尿病、心血管疾患、呼吸器疾患などの慢性疾患の有病率は世界的に急増しています。ウェアラブル・フィットネス・トラッカーやモバイル・ヘルス・アプリなどのデジタル・ヘルス・ツールは、個人に積極的な健康管理を促し、予防医療を促進し、健康問題の早期発見を容易にし、より良い疾病管理と転帰の改善に寄与します。この他にも、消費者はますます便利で利用しやすいヘルスケアソリューションを求めるようになっています。デジタルヘルス技術は、バーチャルな診察、遠隔モニタリング、指先での健康情報といった利便性を提供します。消費者中心のヘルスケアへのシフトが、デジタル・ヘルス・ツールやサービスの需要に拍車をかけています。これに加えて、デジタル・ヘルス機器やプラットフォームによって生成される豊富な健康データは、データ主導型ヘルスケアに新たな機会をもたらしています。高度な分析と機械学習アルゴリズムは、このデータを分析して動向を特定し、健康リスクを予測し、パーソナライズされた治療勧告を提供することで、より正確でオーダーメイドの治療を可能にします。これに伴い、COVID-19の大流行は、遠隔医療やバーチャルケア・ソリューションの採用を加速させました。戸締まりや社会的距離を置く措置によって遠隔ヘルスケア提供が必要となり、遠隔医療の利用が急増しました。パンデミックは、危機的状況下でも継続的にヘルスケアにアクセスできるようにするためのデジタルヘルスの重要性を浮き彫りにしました。さらに、モバイル機器、ウェアラブルセンサー、人工知能、クラウドコンピューティングなどのテクノロジーの急速な進歩が、革新的なデジタルヘルスソリューションへの道を開いた。
技術の進歩
スマートフォン、ウェアラブルデバイス、IoT(モノのインターネット)センサーの普及により、個人が自分の健康を継続的にモニターし、ヘルスケアサービスにリモートアクセスできるようになった。モバイル健康アプリとウェアラブル・フィットネストラッカーは、バイタルサイン、身体活動、睡眠パターン、栄養を追跡する力をユーザーに与え、個人の健康管理への積極的なアプローチを促進します。さらに、人工知能と機械学習アルゴリズムがデジタル・ヘルス・ソリューションに統合され、膨大な量の健康データを分析し、パーソナライズされた洞察と治療勧告を提供するようになっています。クラウド・コンピューティングは、健康記録の安全な保存と共有を容易にし、医療提供者が場所に関係なく患者情報にアクセスできるようにします。テクノロジーが進化を続ける中、デジタルヘルスは、ゲノム、バーチャルリアリティ、ブロックチェーンなどの分野の進歩を活用し、診断、治療、患者エンゲージメントに革命をもたらす態勢を整えています。
ヘルスケアコストの上昇
デジタルヘルス・ソリューションは、従来のヘルスケア・サービスに代わる費用対効果の高い選択肢を提供し、この経済的負担に対処します。特に遠隔医療は、対面診療の必要性を減らし、管理コストを削減し、特に遠隔地や十分なサービスを受けていない地域のヘルスケア・アクセスを向上させる。遠隔患者モニタリングやバーチャルケアを導入することで、病院は不必要な再入院を防ぎ、慢性疾患の管理を改善することができ、コスト削減につながります。デジタル・ヘルス・ツールはまた、予防医療や健康問題の早期発見を促進し、進行性疾患の経済的影響を軽減するのに役立ちます。焦点の中心がフィー・フォー・サービス・モデルからバリュー・ベース・ケアに移行する中、デジタルヘルスのデータ主導型アプローチにより、プロバイダーはヘルスケアの提供を最適化し、ケア成果を改善し、全体的な経費を削減することができます。
利便性に対する消費者の要求
消費者はヘルスケアの旅において、ますます利便性、アクセスしやすさ、個別化された体験を求めるようになっています。遠隔医療やバーチャル診察などのデジタルヘルス技術により、患者は自宅にいながらにして医療専門家とつながることができ、時間と移動コストを節約できます。モバイル健康アプリやウェアラブル端末は、健康データ、健康上のヒント、個別化されたコーチングへの外出先からのアクセスをユーザーに提供し、自分の健康を管理する力を与えます。実用的な洞察とパーソナライズされた健康推奨の需要は、AI主導の健康チャットボットとバーチャル・アシスタントとの統合につながった。さらに、テクノロジーに精通した若い世代がヘルスケア消費者層の大部分を占めるようになるにつれ、シームレスなデジタルヘルス体験に対する需要は拡大し続け、この分野のイノベーションと市場拡大を促進します。利便性を求める消費者ニーズの高まりに応えることは、デジタルヘルス企業が市場で競争優位に立ち、長期的な成功を確立するために不可欠です。
The global digital health market size reached USD 493 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1,913.2 Billion by 2033, exhibiting a growth rate (CAGR) of 16.3% during 2025-2033. The market is propelled by the increasing diagnosis of chronic diseases among individuals, rapid shift toward value-based care, significant technological advancements and innovation, and rising healthcare costs and demand for efficiency.
Digital health refers to the integration of digital technologies into healthcare practices and services to enhance the delivery and management of healthcare. It encompasses a broad spectrum of applications, including telemedicine, mobile health (mHealth) apps, wearable devices, electronic health records (EHRs), remote patient monitoring, and health data analytics. The advent of digital health has revolutionized the healthcare industry, empowering patients to actively participate in their health management and enabling healthcare providers to deliver more personalized and efficient care. One of the key aspects of digital health is telemedicine, which allows patients to consult with healthcare professionals remotely through video conferencing or virtual platforms. This has proven especially beneficial in providing medical services to individuals in rural or underserved areas, increasing accessibility and reducing geographical barriers to healthcare. Additionally, mHealth apps and wearable devices have gained popularity as they facilitate health tracking, medication adherence, and lifestyle management, fostering a proactive approach to health and wellness.
The escalating healthcare costs have become a global concern. Digital health technologies offer cost-effective alternatives to traditional healthcare delivery by reducing hospital readmissions, minimizing unnecessary medical visits, and optimizing resource utilization. As a result, healthcare providers and payers are increasingly adopting digital health solutions to contain costs while maintaining the quality of care. Additionally, the prevalence of chronic diseases, such as diabetes, cardiovascular diseases, and respiratory disorders, has surged worldwide. Digital health tools, such as wearable fitness trackers and mobile health apps, empower individuals to actively manage their health, promote preventive care, and facilitate early detection of health issues, contributing to better disease management and improved outcomes. Other than this, consumers are increasingly seeking convenient and accessible healthcare solutions. Digital health technologies offer the convenience of virtual consultations, remote monitoring, and health information at their fingertips. The shift toward consumer-centric healthcare has fueled the demand for digital health tools and services. Besides this, the abundance of health data generated by digital health devices and platforms has opened new opportunities for data-driven healthcare. Advanced analytics and machine learning algorithms analyze this data to identify trends, predict health risks, and provide personalized treatment recommendations, enabling more precise and tailored care. In line with this, the COVID-19 pandemic accelerated the adoption of telehealth and virtual care solutions. Lockdowns and social distancing measures necessitated remote healthcare delivery, leading to a surge in telemedicine usage. The pandemic highlighted the importance of digital health in ensuring continuous healthcare access during crises. Moreover, rapid advancements in technology, such as mobile devices, wearable sensors, artificial intelligence, and cloud computing, have paved the way for innovative digital health solutions.
Technological Advancements
The proliferation of smartphones, wearable devices, and IoT (Internet of Things) sensors has enabled individuals to monitor their health continuously and access healthcare services remotely. Mobile health apps and wearable fitness trackers empower users to track vital signs, physical activity, sleep patterns, and nutrition, fostering a proactive approach to personal health management. Moreover, artificial intelligence and machine learning algorithms are being integrated into digital health solutions to analyze vast amounts of health data and provide personalized insights and treatment recommendations. Cloud computing facilitates secure storage and sharing of health records, making patient information accessible to healthcare providers irrespective of their location. As technology continues to evolve, digital health is poised to leverage advancements in areas like genomics, virtual reality, and blockchain to revolutionize diagnosis, treatment, and patient engagement.
Rising Healthcare Costs
Digital health solutions offer cost-effective alternatives to traditional healthcare services, addressing this financial burden. Telemedicine, in particular, reduces the need for in-person visits, lowering administrative costs, and enhancing healthcare access, especially for remote and underserved areas. By implementing remote patient monitoring and virtual care, hospitals can prevent unnecessary readmissions and better manage chronic conditions, resulting in cost savings. Digital health tools also facilitate preventive care and early detection of health issues, helping to mitigate the financial impact of advanced-stage diseases. As the focus shifts from a fee-for-service model to value-based care, digital health's data-driven approach enables providers to optimize healthcare delivery, improve care outcomes, and reduce overall expenses, making it a critical driver in the evolving healthcare landscape.
Consumer Demand for Convenience
Consumers are increasingly seeking convenience, accessibility, and personalized experiences in their healthcare journey. Digital health technologies, such as telemedicine and virtual consultations, allow patients to connect with healthcare professionals from the comfort of their homes, saving time and travel costs. Mobile health apps and wearable devices provide users with on-the-go access to health data, health tips, and personalized coaching, empowering them to take charge of their well-being. The demand for actionable insights and personalized health recommendations has led to the integration of AI-driven health chatbots and virtual health assistants. Additionally, as the younger, tech-savvy generation becomes a larger part of the healthcare consumer base, the demand for seamless digital health experiences will continue to grow, driving innovation and market expansion in this domain. Meeting the rising consumer demand for convenience is vital for digital health companies to gain a competitive edge and establish long-term success in the market.
Telehealth
Medical Wearables
EMR/EHR Systems
Medical Apps
Healthcare Analytics
Others
Telehealth dominates the market
Telehealth offers unparalleled accessibility, breaking down geographical barriers and connecting patients with healthcare professionals regardless of their physical location. This has been especially crucial in underserved and rural areas where access to healthcare facilities is limited. Additionally, telehealth provides convenience and time-saving benefits, enabling patients to schedule virtual appointments at their preferred times, reducing waiting times, and eliminating the need for extensive travel. As the world faced the COVID-19 pandemic, telehealth proved indispensable in maintaining healthcare services while adhering to social distancing measures. Moreover, the integration of telehealth with advanced technologies, such as real-time video conferencing, remote monitoring devices, and secure electronic health records, has bolstered its effectiveness and reliability, making it a preferred choice for both patients and healthcare providers. As healthcare systems increasingly prioritize value-based care and patient-centric approaches, telehealth's ability to enhance accessibility, convenience, and quality of care has solidified its position as the dominant segment in the evolving landscape of digital health.
Software
Hardware
Service
Service holds the largest share in the market
While digital health technologies and products provide the foundation, it is the services that complement and optimize their functionalities. Healthcare organizations and providers often require specialized expertise to integrate digital health solutions into their existing workflows, customize them according to their unique requirements, and train their staff to use the technologies effectively. Service providers offer consultancy, implementation, and training services, ensuring a seamless transition to digital health platforms. Moreover, ongoing support and maintenance services are essential to address any technical issues and to keep the systems up-to-date with evolving healthcare regulations and best practices. The services segment also encompasses data analytics, which plays a crucial role in transforming the vast amounts of health data into actionable insights, enabling evidence-based decision-making and improving patient outcomes. As the demand for digital health solutions continues to grow, the services segment remains indispensable in providing the necessary expertise and support to unlock the full potential of digital health technologies and drive their successful integration into the healthcare ecosystem.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for digital health.
North America has a highly developed healthcare infrastructure and a robust technological ecosystem, providing a fertile ground for the adoption of digital health solutions. The presence of advanced healthcare facilities and a high level of technology penetration, including widespread internet and smartphone usage, has facilitated the seamless integration of digital health technologies into existing healthcare systems. Moreover, the region faces several healthcare challenges, such as rising chronic disease prevalence, an aging population, and increasing healthcare costs. In response to these challenges, digital health solutions have gained prominence as a means to address these issues efficiently and cost-effectively. Telehealth, in particular, has gained widespread acceptance, offering convenient access to healthcare services, especially in remote or underserved areas. Furthermore, the thriving start-up culture in North America has given rise to a plethora of innovative digital health companies, fostering competition and driving continuous advancements in the industry.
One of the primary efforts by key players is continuous research and development to create cutting-edge digital health solutions. Investment in innovation and technology allows for the creation of new products and services that cater to evolving healthcare needs. This includes the development of advanced telemedicine platforms, wearable health devices, remote patient monitoring systems, and artificial intelligence-driven health analytics. Additionally, collaborations and partnerships between digital health companies and healthcare providers are also pivotal in driving market growth. These alliances enable the integration of digital health solutions into existing healthcare systems, ensuring seamless implementation and adoption. By working together, key players can leverage their respective expertise to deliver comprehensive and efficient digital health services to patients and healthcare professionals. Furthermore, efforts to improve interoperability and data exchange standards have been essential in promoting the widespread use of digital health technologies. Key players have been actively involved in establishing common protocols to enable seamless sharing of patient information, facilitating better care coordination and patient outcomes. Moreover, marketing and awareness campaigns are being conducted by key players to educate healthcare providers, policymakers, and the general public about the benefits and potential of digital health.
AirStrip Technologies Inc.
AT&T
Athenahealth Inc.
eClinicalWorks
iHealth Lab Inc.
Kininklijke Philips N.V.
McKesson Corporation
Omron Healthcare (Omron Corporation)
Oracle Corporation
Qualcomm Technologies Inc.
Veradigm LLC