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市場調査レポート
商品コード
1642731
ベビーフードおよび乳児用調製乳市場レポート:タイプ別、流通チャネル別、地域別、2025年~2033年Baby Food and Infant Formula Market Report by Type (Milk Formula, Dried Baby Food, Prepared Baby Food, Other Baby Food), Distribution Channel (Supermarkets and Hypermarkets, Pharmacies, Convenience Stores, and Others), and Region 2025-2033 |
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カスタマイズ可能
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ベビーフードおよび乳児用調製乳市場レポート:タイプ別、流通チャネル別、地域別、2025年~2033年 |
出版日: 2025年01月18日
発行: IMARC
ページ情報: 英文 126 Pages
納期: 2~3営業日
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ベビーフードおよび乳児用調製乳の市場の世界市場規模は2024年に537億米ドルに達しました。今後、IMARC Groupは、2033年には841億米ドルに達し、2025~2033年の成長率(CAGR)は4.58%になると予測しています。世界市場は、乳幼児の栄養に対する意識の高まり、働く母親の増加、栄養価が高く安全で便利な授乳オプションに対する需要の高まりに対応した製品開拓と技術の革新的進歩によって拡大しています。現在、アジア太平洋地域が最大の市場シェアを占めているが、これは人口の増加と乳幼児の栄養に対する意識の高まりが背景にあります。
市場の成長と規模:ベビーフードおよび乳児用調製乳の市場は、乳幼児の栄養ニーズに対する世界の意識の高まりと所得水準の上昇を背景に、大幅な成長を遂げています。アジア太平洋地域、特に中国やインドなどの国々は、人口の多さと都市化の進展により、この成長を牽引しています。
主な市場促進要因:主な促進要因としては、乳幼児に必要な栄養に関する意識の高まり、世界の働く女性の大幅な増加、核家族化への文化的シフトなどが挙げられます。こうした要因が、便利で安全、かつ栄養バランスのとれたベビーフード製品に対する需要の拡大に寄与しています。
技術の進歩:市場は食品技術の急速な進歩を目の当たりにしており、母乳の栄養価を忠実に再現した製品の開発につながっています。包装と保存の技術革新も製品の安全性と利便性を高め、現代の親にとってより魅力的なものとなっています。
業界の用途:乳児用調製乳、ピューレ、シリアル、スナック菓子など多岐にわたる。オーガニック、ラクトースフリー、低アレルギーのオプションなど、特定の健康上の懸念をターゲットにした専門製品もますます一般的になってきています。
主な市場動向:食の安全性と品質に対する保護者の関心に後押しされ、オーガニックや天然素材を求める傾向が強まっています。また、子どもの発育に不可欠なビタミンやミネラルを強化した製品など、栄養価を高めた製品への嗜好も高まっています。
地理的動向:アジア太平洋が最大かつ最速の成長市場である一方、北米と欧州は、消費者の高い意識とプレミアム製品への需要に後押しされ、着実な成長を続けています。ラテンアメリカと中東・アフリカは、大きな成長の可能性を秘めた新興市場です。
競合情勢:市場競争は激しく、主要企業は技術革新や研究開発に注力し、多様な消費者ニーズに応えるべく製品ラインアップを拡充しています。各社はまた、オンライン・プラットフォームを活用してより幅広い流通を図り、戦略的パートナーシップや買収を活用して市場での存在感を高めています。
課題と機会:市場は、特に欧州と北米における厳しい規制基準や、地域によって異なる経済状況といった課題に直面しています。しかし、こうした課題は、世界中の消費者のニーズや嗜好の進化に対応するための製品開発やマーケティング戦略の革新の機会となっています。
乳幼児の栄養ニーズに対する意識の高まり
市場を牽引する主な要因のひとつは、乳幼児特有の栄養ニーズに対する両親や介護者の意識の高まりです。情報がより入手しやすく広まるにつれて、子どもの発育の初期段階におけるバランスの取れた栄養の重要性について、保護者の教育が進んでいます。このような意識は、脳の発達におけるDHAやARAといった栄養素の重要な役割や、全体的な成長と免疫力における鉄分、ビタミン、ミネラルの重要性を強調する科学的研究の増加によって後押しされています。さらに、オーガニックや天然成分をベースとした製品という形で革新が見られ、乳幼児により健康的で安全な選択肢を求める両親の嗜好に応えています。
働く女性の増加
世界的に女性の労働参加が増加していることも、ベビーフードおよび乳児用調製乳の市場を牽引する重要な要因です。フルタイムの仕事に従事する母親が増えたことで、母乳育児や手作りの離乳食の準備に使える時間が大幅に減少しています。この変化により、赤ちゃんの成長と発育に不可欠な栄養素を提供する便利な代替品として、すぐに食べられるベビーフードや乳児用調製乳への依存度が高まっています。市場はこのニーズに応え、栄養が満点であるだけでなく、調理や摂取が簡単で、共働きの両親の多忙なライフスタイルに対応する多様な製品を提供しています。
技術の進歩と製品の革新
ベビーフードおよび乳児用調製乳の市場は、技術の進歩と製品の革新によって絶えず進化しています。こうした開発により、メーカーは製品の栄養価、安全性、利便性を高めることができます。例えば、食品加工技術の進歩により、母乳の栄養プロファイルに近い製品が作られるようになり、母乳で育てることができない母親にとって乳児用調製乳が実行可能な代替品となっています。1回分ずつのボトル、すぐに飲めるボトル、パウチなどのパッケージの革新は、外出の多い親にとって製品をより便利で魅力的なものにしています。さらに、生産工程に技術が統合されたことで、安全性と品質管理措置が改善され、製品に汚染物質が含まれず、厳格な健康基準に準拠していることが保証されています。
The global baby food and infant formula market size reached USD 53.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 84.1 Billion by 2033, exhibiting a growth rate (CAGR) of 4.58% during 2025-2033. The global market is expanding, driven by increased awareness of infant nutrition, the rising number of working mothers, and innovative advancements in product development and technology, catering to the growing demand for nutritious, safe, and convenient feeding options. At present, Asia Pacific holds the largest market share, driven by population growth and increasing awareness of infant nutrition.
Market Growth and Size: The baby food and infant formula market is experiencing substantial growth, driven by increasing global awareness of infant nutritional needs and rising income levels. The Asia Pacific region, particularly countries like China and India, is leading this growth due to its large population and rising urbanization.
Major Market Drivers: Primary drivers include heightened awareness about the nutritional requirements of infants, a significant increase in the number of working women globally, and a cultural shift towards nuclear families. These factors contribute to the growing demand for convenient, safe, and nutritionally balanced baby food products.
Technological Advancements: The market is witnessing rapid advancements in food technology, leading to the development of products that closely replicate the nutritional value of breast milk. Innovations in packaging and preservation are also enhancing product safety and convenience, making them more appealing to modern parents.
Industry Applications: The industry mainly caters to the nutritional needs of infants and toddlers, with products ranging from infant formula and purees to cereals and snacks. Specialized products targeting specific health concerns, such as organic, lactose-free, and hypoallergenic options, are also becoming increasingly common.
Key Market Trends: The trend towards organic and natural ingredients is gaining momentum, driven by parental concerns about food safety and quality. There's also a growing preference for products with enhanced nutritional value, like those fortified with vitamins and minerals essential for child development.
Geographical Trends: Asia Pacific is the largest and fastest-growing market, while North America and Europe continue to see steady growth, fueled by high consumer awareness and demand for premium products. Latin America and the Middle East and Africa are emerging markets with significant growth potential.
Competitive Landscape: The market is highly competitive with key players focusing on innovation, research and development, and expanding their product range to meet diverse consumer needs. Companies are also leveraging online platforms for wider distribution and employing strategic partnerships and acquisitions to strengthen their market presence.
Challenges and Opportunities: The market faces challenges like stringent regulatory standards, particularly in Europe and North America, and varying economic conditions across different regions. However, these challenges present opportunities for innovation in product development and marketing strategies to cater to the evolving needs and preferences of consumers worldwide.
Increasing awareness of nutritional needs for infants
One of the primary factors driving the market is the heightened awareness among parents and caregivers about the specific nutritional needs of infants. As information becomes more accessible and widespread, parents are becoming more educated about the importance of balanced nutrition in the early stages of a child's development. This awareness is bolstered by a growing body of scientific research underscoring the crucial role of nutrients like DHA and ARA in brain development, as well as the importance of iron, vitamins, and minerals in overall growth and immunity. Additionally, the market is seeing innovation in the form of organic and natural ingredient-based products, catering to parents' preferences for healthier and safer options for their infants.
Rising number of working women
The increasing participation of women in the workforce globally is another significant factor driving the baby food and infant formula market. With more mothers engaged in full-time jobs, the time available for breastfeeding and preparing homemade baby food is considerably reduced. This shift has led to a greater reliance on ready-to-eat baby food and infant formula as convenient alternatives that provide essential nutrients for babies' growth and development. The market has responded to this need by offering a diverse range of products that are not only nutritionally complete but also easy to prepare and consume, catering to the busy lifestyles of working parents.
Technological advancements and product innovation
The baby food and infant formula market is continuously evolving, driven by technological advancements and product innovation. These developments are enabling manufacturers to enhance the nutritional value, safety, and convenience of their products. For instance, advancements in food processing technology have led to the creation of products that closely mimic the nutritional profile of breast milk, making infant formula a viable alternative for mothers who are unable to breastfeed. Innovations in packaging, such as single-serve, ready-to-feed bottles, and pouches, are making products more convenient and appealing to on-the-go parents. Additionally, the integration of technology in production processes has improved the safety and quality control measures, ensuring that products are free from contaminants and adhere to stringent health standards.
Milk Formula
Dried Baby Food
Prepared Baby Food
Other Baby Food
Milk formula accounts for the majority of the market share
As the largest segment in the baby food and infant formula market, milk formula is a crucial substitute and complement to breastfeeding, particularly for working mothers or those unable to breastfeed. This segment includes various types such as starting milk formula, follow-on milk formula, and special milk formula, each tailored to different stages of a baby's growth and specific dietary needs. The demand for milk formula is fueled by its convenience, nutritional composition mirroring breast milk, and innovations like added probiotics and prebiotics for digestive health.
On the other hand, the dried baby food segment, comprising cereals and other dehydrated food forms, caters to the transition phase where infants move from milk formula to solid foods. This segment is appreciated for its long shelf life, ease of preparation (just by adding water or milk), and the variety it offers in terms of flavors and ingredients, including organic options.
Moreover, the prepared baby food segment includes ready-to-eat meals and snacks designed for infants and toddlers. The convenience of prepared baby food is a major factor driving its popularity, especially among working parents seeking quick, nutritious meal options for their children.
Supermarkets and Hypermarkets
Pharmacies
Convenience Stores
Others
Supermarkets and hypermarkets hold the largest share in the industry
As the largest distribution channel, supermarkets and hypermarkets offer a wide variety of baby food and infant formula products under one roof, providing convenience and choice to consumers. The extensive shelf space allows for a broad range of brands, types, and price points, catering to diverse consumer needs and preferences. These outlets also benefit from high foot traffic and visibility, making them popular shopping destinations for parents. The competitive pricing, promotional activities, and the opportunity for parents to assess products firsthand contribute to the dominance of this channel.
On the contrary, pharmacies are a key distribution channel, especially for specialty and medically oriented infant nutrition products. Parents often trust pharmacies for expert advice and recommendations on baby food and formula, particularly when dealing with specific dietary needs or health concerns. This channel is crucial for the distribution of hypoallergenic, lactose-free, or soy-based formulas, and other specialized baby food products.
Furthermore, convenience stores play a significant role in the baby food and infant formula market due to their accessibility and extended hours. These outlets are particularly useful for last-minute purchases or emergency needs. The range of baby food products in convenience stores is usually more limited compared to supermarkets or pharmacies, but they offer the essential products in smaller, more manageable quantities, catering to immediate and convenient shopping needs.
Asia Pacific
North America
Europe
Latin America
Middle East and Africa
Asia Pacific leads the market, accounting for the largest baby food and infant formula market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include Asia Pacific, North America, Europe, Latin America, and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.
Dominating the global baby food and infant formula market, Asia Pacific is characterized by a rapidly growing population, increasing urbanization, and rising disposable incomes. Countries like China and India are central to this growth, thanks to their large population base and growing awareness about child nutrition. The region's market is also bolstered by cultural shifts towards nuclear families, where both parents are often employed, leading to greater reliance on commercially prepared baby food. Moreover, governmental initiatives in several Asia Pacific countries to promote child nutrition and the increasing availability of a wide range of products are significantly contributing to the market expansion.
In North America, the baby food and infant formula market is driven by high awareness of child nutrition and health, coupled with the presence of leading market players who are constantly innovating in terms of product offerings. The market in this region is characterized by a high demand for organic and natural baby food products, reflecting parents' increasing concerns about food safety and quality.
Europe's baby food and infant formula market is advanced and highly regulated, with strict guidelines ensuring product safety and quality. The market is seeing a considerable rise in demand for organic and natural products, driven by parents' growing health and environmental consciousness.
The market in Latin America is growing steadily, influenced by urbanization, increasing female workforce participation, and a growing middle class. Brazil and Mexico are leading this growth, with parents in these countries becoming more aware of the nutritional requirements of infants and toddlers.
In the Middle East and Africa, the baby food and infant formula market is evolving, with significant growth potential. This growth is primarily driven by a high birth rate, increasing urbanization, and a growing middle class with rising disposable incomes.
Key players in the baby food and infant formula market are actively engaging in research and development to innovate and improve their product offerings. They are focusing on producing formulas and foods that closely mimic the nutritional profile of breast milk, addressing specific health concerns such as allergies, and enhancing the overall quality and safety of their products. Additionally, these companies are expanding their product range to include organic and natural ingredients, catering to the growing demand for healthier and safer baby food options. To capture a larger market share, they are also investing in marketing and branding strategies, emphasizing the health benefits of their products. Furthermore, these firms are exploring new distribution channels, particularly online platforms, to increase accessibility and convenience for consumers.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
Abbott Nutrition
Nestle S.A.
Danone S.A.
Mead Johnson & Company, LLC
Kraft Heinz Company