市場調査レポート

商品コード

1636312

霊芝市場：形態別、性質別、エンドユーザー別、地域別、2025-2033年

Reishi Mushroom Market by Form (Liquid, Powder), Nature (Organic, Conventional), End User (Food and Beverages, Pharmaceutical, Nutraceutical and Dietary Supplement, Cosmetics and Personal Care), and Region 2025-2033

出版日: 2025年01月10日
発行: IMARC
ページ情報: 英文 122 Pages
納期: 2～3営業日

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全表示
概要
図表
目次

概要

サンプル依頼リストに入れる

霊芝市場の世界市場規模は2024年に42億米ドルに達しました。今後、IMARC Groupは、市場は2033年までに74億米ドルに達し、2025年から2033年にかけて6.6％の成長率（CAGR）を示すと予測しています。慢性および急性の適応症の有病率の上昇、天然およびオーガニック製品に対する需要の増大、栄養補助食品における製品の急速な利用が、市場を牽引する主な要因のいくつかです。

レイシ（Ganoderma lucidum）としても知られる霊芝は、薬用キノコの一種であり、その健康上の利点が謳われているため、何千年もの間、伝統的な中国医学で使用されてきました。厚い赤褐色の傘、独特の光沢のある表面、木のような質感を持つ黒っぽい色の大きな食用キノコで、乾燥または粉末の形で、またはサプリメントに抽出物として摂取されます。霊芝には抗炎症作用、抗酸化作用、抗腫瘍作用、免疫力向上作用があることで知られています。トリテルペノイド、多糖類、ペプチドグリカンなど様々な活性化合物を含み、薬効に寄与しています。霊芝は、白血球やその他の免疫細胞の産生を刺激し、認知機能を向上させ、ストレスを軽減し、エネルギーレベルを高める一方で、全身の炎症を抑える抗炎症作用が豊富であるなど、いくつかの医療効果をもたらします。

霊芝市場傾向：

この市場を大きく牽引しているのは、世界中で天然製品やオーガニック製品に対する需要が高まっていることです。この背景には、消費者の間でキノコの数々の薬効に関する認識が高まっていることがあります。これに伴い、糖尿病、肥満、心血管疾患などの慢性疾患に対する自然療法へのパラダイムシフトが市場に弾みをつけています。また、慢性疾患の有病率の増加と、これらの疾患を新興国開拓しやすい老年人口の増加が、市場の見通しを明るくしています。これに加えて、さまざまな栄養補助食品の製剤に霊芝が急速に利用されるようになったことも、霊芝の需要を押し上げています。さらに、霊芝は栄養価が高いため、菜食主義者の食生活において動物性食品に代わるものとして人気が高まっていることも、市場を後押ししています。これとは別に、霊芝の栽培を支援するいくつかの国の有利な政府政策も、市場の重要な成長促進要因として作用しています。さらに、アンチエイジングや抗炎症剤として霊芝が使用される天然有機美容製品への需要の高まりも、市場にプラスの影響を与えています。その他の市場開拓要因としては、菜食主義の台頭、可処分所得水準の上昇、広範な研究開発活動などが挙げられます。

本レポートで扱う主な質問

世界の霊芝市場はこれまでどのように推移してきたか？
世界の霊芝市場における促進要因、抑制要因、機会は何か？
各促進要因、抑制要因、機会が世界の霊芝市場に与える影響は？
主要な地域市場とは？
最も魅力的な霊芝市場はどの国か？
市場の形態別区分は？
霊芝市場で最も魅力的な形態は？
性質による市場内訳は？
霊芝市場で最も魅力的な性質は？
エンドユーザー別の市場内訳は？
霊芝市場で最も魅力的なエンドユーザーは？
世界の霊芝市場の競合構造は？
世界の霊芝市場における主要プレイヤー/企業は？

北米
- 米国
- カナダ
アジア太平洋地域
- 中国
- 日本
- インド
- 韓国
- オーストラリア
- インドネシア
- その他
欧州
- ドイツ
- フランス
- 英国
- イタリア
- スペイン
- ロシア
- その他
ラテンアメリカ
- ブラジル
- メキシコ
- その他
中東・アフリカ

第10章促進要因・抑制要因・機会

概要
促進要因
抑制要因
機会

第11章バリューチェーン分析

第12章ポーターのファイブフォース分析

概要
買い手の交渉力
供給企業の交渉力
競合の程度
新規参入業者の脅威
代替品の脅威

第13章価格分析

第14章競合情勢

市場構造
主要企業
主要企業のプロファイル
- Alphay International Inc.
- Bio-Botanica
- Bristol Botanicals Limited
- DXN Holdings Bhd
- Hokkaido Reishi
- Mushroom Science
- Nammex
- Qingdao Dacon Trading Co.
- Ron Teeguarden Enterprises Inc
- The Mushroom Company
- Xi'an Greena Biotech Co. Ltd

図表

List of Figures

Figure 1: Global: Reishi Mushroom Market: Major Drivers and Challenges
Figure 2: Global: Reishi Mushroom Market: Sales Value (in Billion USD), 2019-2024
Figure 3: Global: Reishi Mushroom Market Forecast: Sales Value (in Billion USD), 2025-2033
Figure 4: Global: Reishi Mushroom Market: Breakup by Form (in %), 2024
Figure 5: Global: Reishi Mushroom Market: Breakup by Nature (in %), 2024
Figure 6: Global: Reishi Mushroom Market: Breakup by End User (in %), 2024
Figure 7: Global: Reishi Mushroom Market: Breakup by Region (in %), 2024
Figure 8: Global: Reishi Mushroom (Liquid) Market: Sales Value (in Million USD), 2019 & 2024
Figure 9: Global: Reishi Mushroom (Liquid) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 10: Global: Reishi Mushroom (Powder) Market: Sales Value (in Million USD), 2019 & 2024
Figure 11: Global: Reishi Mushroom (Powder) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 12: Global: Reishi Mushroom (Organic) Market: Sales Value (in Million USD), 2019 & 2024
Figure 13: Global: Reishi Mushroom (Organic) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 14: Global: Reishi Mushroom (Conventional) Market: Sales Value (in Million USD), 2019 & 2024
Figure 15: Global: Reishi Mushroom (Conventional) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 16: Global: Reishi Mushroom (Food and Beverages) Market: Sales Value (in Million USD), 2019 & 2024
Figure 17: Global: Reishi Mushroom (Food and Beverages) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 18: Global: Reishi Mushroom (Pharmaceutical, Nutraceutical and Dietary Supplements) Market: Sales Value (in Million USD), 2019 & 2024
Figure 19: Global: Reishi Mushroom (Pharmaceutical, Nutraceutical and Dietary Supplements) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 20: Global: Reishi Mushroom (Cosmetics and Personal Care) Market: Sales Value (in Million USD), 2019 & 2024
Figure 21: Global: Reishi Mushroom (Cosmetics and Personal Care) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 22: North America: Reishi Mushroom Market: Sales Value (in Million USD), 2019 & 2024
Figure 23: North America: Reishi Mushroom Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 24: United States: Reishi Mushroom Market: Sales Value (in Million USD), 2019 & 2024
Figure 25: United States: Reishi Mushroom Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 26: Canada: Reishi Mushroom Market: Sales Value (in Million USD), 2019 & 2024
Figure 27: Canada: Reishi Mushroom Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 28: Asia-Pacific: Reishi Mushroom Market: Sales Value (in Million USD), 2019 & 2024
Figure 29: Asia-Pacific: Reishi Mushroom Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 30: China: Reishi Mushroom Market: Sales Value (in Million USD), 2019 & 2024
Figure 31: China: Reishi Mushroom Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 32: Japan: Reishi Mushroom Market: Sales Value (in Million USD), 2019 & 2024
Figure 33: Japan: Reishi Mushroom Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 34: India: Reishi Mushroom Market: Sales Value (in Million USD), 2019 & 2024
Figure 35: India: Reishi Mushroom Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 36: South Korea: Reishi Mushroom Market: Sales Value (in Million USD), 2019 & 2024
Figure 37: South Korea: Reishi Mushroom Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 38: Australia: Reishi Mushroom Market: Sales Value (in Million USD), 2019 & 2024
Figure 39: Australia: Reishi Mushroom Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 40: Indonesia: Reishi Mushroom Market: Sales Value (in Million USD), 2019 & 2024
Figure 41: Indonesia: Reishi Mushroom Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 42: Others: Reishi Mushroom Market: Sales Value (in Million USD), 2019 & 2024
Figure 43: Others: Reishi Mushroom Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 44: Europe: Reishi Mushroom Market: Sales Value (in Million USD), 2019 & 2024
Figure 45: Europe: Reishi Mushroom Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 46: Germany: Reishi Mushroom Market: Sales Value (in Million USD), 2019 & 2024
Figure 47: Germany: Reishi Mushroom Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 48: France: Reishi Mushroom Market: Sales Value (in Million USD), 2019 & 2024
Figure 49: France: Reishi Mushroom Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 50: United Kingdom: Reishi Mushroom Market: Sales Value (in Million USD), 2019 & 2024
Figure 51: United Kingdom: Reishi Mushroom Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 52: Italy: Reishi Mushroom Market: Sales Value (in Million USD), 2019 & 2024
Figure 53: Italy: Reishi Mushroom Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 54: Spain: Reishi Mushroom Market: Sales Value (in Million USD), 2019 & 2024
Figure 55: Spain: Reishi Mushroom Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 56: Russia: Reishi Mushroom Market: Sales Value (in Million USD), 2019 & 2024
Figure 57: Russia: Reishi Mushroom Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 58: Others: Reishi Mushroom Market: Sales Value (in Million USD), 2019 & 2024
Figure 59: Others: Reishi Mushroom Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 60: Latin America: Reishi Mushroom Market: Sales Value (in Million USD), 2019 & 2024
Figure 61: Latin America: Reishi Mushroom Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 62: Brazil: Reishi Mushroom Market: Sales Value (in Million USD), 2019 & 2024
Figure 63: Brazil: Reishi Mushroom Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 64: Mexico: Reishi Mushroom Market: Sales Value (in Million USD), 2019 & 2024
Figure 65: Mexico: Reishi Mushroom Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 66: Others: Reishi Mushroom Market: Sales Value (in Million USD), 2019 & 2024
Figure 67: Others: Reishi Mushroom Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 68: Middle East and Africa: Reishi Mushroom Market: Sales Value (in Million USD), 2019 & 2024
Figure 69: Middle East and Africa: Reishi Mushroom Market: Breakup by Country (in %), 2024
Figure 70: Middle East and Africa: Reishi Mushroom Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 71: Global: Reishi Mushroom Industry: Drivers, Restraints, and Opportunities
Figure 72: Global: Reishi Mushroom Industry: Value Chain Analysis
Figure 73: Global: Reishi Mushroom Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Reishi Mushroom Market: Key Industry Highlights, 2024 & 2033
Table 2: Global: Reishi Mushroom Market Forecast: Breakup by Form (in Million USD), 2025-2033
Table 3: Global: Reishi Mushroom Market Forecast: Breakup by Nature (in Million USD), 2025-2033
Table 4: Global: Reishi Mushroom Market Forecast: Breakup by End User (in Million USD), 2025-2033
Table 5: Global: Reishi Mushroom Market Forecast: Breakup by Region (in Million USD), 2025-2033
Table 6: Global: Reishi Mushroom Market: Competitive Structure
Table 7: Global: Reishi Mushroom Market: Key Players

Product Code: SR112025A7225

The global Reishi mushroom market size reached USD 4.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 7.4 Billion by 2033, exhibiting a growth rate (CAGR) of 6.6% during 2025-2033. The rising prevalence of chronic and acute indications, augmenting demand for natural and organic products, and rapid product utilization in dietary supplements represent some of the key factors driving the market.

Reishi mushroom, also known as Ganoderma lucidum, is a type of medicinal mushroom that has been used in traditional Chinese medicine for thousands of years due to its purported health benefits. A large, dark-colored edible mushroom with a thick reddish-brown cap, distinctive glossy surface, and a woody texture, it is consumed in dried or powdered form, or as an extract in supplements. Reishi mushroom is known for its anti-inflammatory, antioxidant, anti-tumor and immune-boosting properties. It contains a variety of active compounds, including triterpenoids, polysaccharides, and peptidoglycans, which contribute to its medicinal properties. Reishi mushrooms provide several medical benefits, such as stimulating the production of white blood cells and other immune cells, helping improve cognitive function, reducing stress, boosting energy levels, while being rich in anti-inflammatory properties that can help to reduce inflammation throughout the body.

Reishi Mushroom Market Trends:

The market is majorly driven by the rising demand for natural and organic products across the globe. This can be attributed to the growing awareness regarding numerous medicinal properties of the mushroom among the consumers. In line with this, the paradigm shift toward natural remedies for chronic diseases, such as diabetes, obesity and cardiovascular diseases, is providing an impetus to the market. Also, the increasing prevalence of chronic diseases, along with the growing geriatric population that is more susceptible to developing these ailments, is creating a positive market outlook. In addition to this, the rapid product utilization in the formulation of a wide range of dietary supplements is propelling the demand for Reishi mushroom. The market is further fueled by the rising popularity of Reishi mushrooms as an alternative to animal-based products in vegan diets due to their high nutritional value. Apart from this, favorable government policies in several countries supporting the cultivation of Reishi mushroom is also acting as a significant growth-inducing factor for the market. Furthermore, the augmenting demand for natural and organic beauty products where Reishi mushroom is used as an anti-aging and anti-inflammatory agent is impacting the market positively. Some of the other factors contributing to the market include the emerging trend of veganism, inflating disposable income levels, and extensive research and development (R&D) activities.

Key Market Segmentation:

Form Insights:

Liquid
Powder

Nature Insights:

Organic
Conventional

End User Insights:

Food and Beverages
Pharmaceutical, Nutraceutical and Dietary Supplement
Cosmetics and Personal Care

Regional Insights:

North America
United States
Canada
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific was the largest market for Reishi mushroom. Some of the factors driving the Asia Pacific Reishi mushroom market included the growing geriatric population susceptible to chronic ailments, escalating demand for natural and organic products, inflating disposable income, etc.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global reishi mushroom market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Alphay International Inc., Bio-Botanica, Bristol Botanicals Limited, DXN Holdings Bhd, Hokkaido Reishi, Mushroom Science, Nammex, Qingdao Dacon Trading Co., Ron Teeguarden Enterprises Inc, The Mushroom Company, Xi'an Greena Biotech Co. Ltd, etc.

Key Questions Answered in This Report:

How has the global reishi mushroom market performed so far, and how will it perform in the coming years?
What are the drivers, restraints, and opportunities in the global reishi mushroom market?
What is the impact of each driver, restraint, and opportunity on the global reishi mushroom market?
What are the key regional markets?
Which countries represent the most attractive reishi mushroom market?
What is the breakup of the market based on the form?
Which is the most attractive form in the reishi mushroom market?
What is the breakup of the market based on the nature?
Which is the most attractive nature in the reishi mushroom market?
What is the breakup of the market based on the end user?
Which is the most attractive end user in the reishi mushroom market?
What is the competitive structure of the global reishi mushroom market?
Who are the key players/companies in the global reishi mushroom market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Global Reishi Mushroom Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Form

6.1 Liquid
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
6.2 Powder
- 6.2.1 Market Trends
- 6.2.2 Market Forecast

7 Market Breakup by Nature

7.1 Organic
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
7.2 Conventional
- 7.2.1 Market Trends
- 7.2.2 Market Forecast

8 Market Breakup by End User

8.1 Food and Beverages
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
8.2 Pharmaceutical, Nutraceutical and Dietary Supplements
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
8.3 Cosmetics and Personal Care
- 8.3.1 Market Trends
- 8.3.2 Market Forecast

9 Market Breakup by Region

9.1 North America
- 9.1.1 United States
  - 9.1.1.1 Market Trends
  - 9.1.1.2 Market Forecast
- 9.1.2 Canada
  - 9.1.2.1 Market Trends
  - 9.1.2.2 Market Forecast
9.2 Asia-Pacific
- 9.2.1 China
  - 9.2.1.1 Market Trends
  - 9.2.1.2 Market Forecast
- 9.2.2 Japan
  - 9.2.2.1 Market Trends
  - 9.2.2.2 Market Forecast
- 9.2.3 India
  - 9.2.3.1 Market Trends
  - 9.2.3.2 Market Forecast
- 9.2.4 South Korea
  - 9.2.4.1 Market Trends
  - 9.2.4.2 Market Forecast
- 9.2.5 Australia
  - 9.2.5.1 Market Trends
  - 9.2.5.2 Market Forecast
- 9.2.6 Indonesia
  - 9.2.6.1 Market Trends
  - 9.2.6.2 Market Forecast
- 9.2.7 Others
  - 9.2.7.1 Market Trends
  - 9.2.7.2 Market Forecast
9.3 Europe
- 9.3.1 Germany
  - 9.3.1.1 Market Trends
  - 9.3.1.2 Market Forecast
- 9.3.2 France
  - 9.3.2.1 Market Trends
  - 9.3.2.2 Market Forecast
- 9.3.3 United Kingdom
  - 9.3.3.1 Market Trends
  - 9.3.3.2 Market Forecast
- 9.3.4 Italy
  - 9.3.4.1 Market Trends
  - 9.3.4.2 Market Forecast
- 9.3.5 Spain
  - 9.3.5.1 Market Trends
  - 9.3.5.2 Market Forecast
- 9.3.6 Russia
  - 9.3.6.1 Market Trends
  - 9.3.6.2 Market Forecast
- 9.3.7 Others
  - 9.3.7.1 Market Trends
  - 9.3.7.2 Market Forecast
9.4 Latin America
- 9.4.1 Brazil
  - 9.4.1.1 Market Trends
  - 9.4.1.2 Market Forecast
- 9.4.2 Mexico
  - 9.4.2.1 Market Trends
  - 9.4.2.2 Market Forecast
- 9.4.3 Others
  - 9.4.3.1 Market Trends
  - 9.4.3.2 Market Forecast
9.5 Middle East and Africa
- 9.5.1 Market Trends
- 9.5.2 Market Breakup by Country
- 9.5.3 Market Forecast

10 Drivers, Restraints, and Opportunities

10.1 Overview
10.2 Drivers
10.3 Restraints
10.4 Opportunities

11 Value Chain Analysis

12 Porters Five Forces Analysis

12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
- 14.3.1 Alphay International Inc.
  - 14.3.1.1 Company Overview
  - 14.3.1.2 Product Portfolio
- 14.3.2 Bio-Botanica
  - 14.3.2.1 Company Overview
  - 14.3.2.2 Product Portfolio
- 14.3.3 Bristol Botanicals Limited
  - 14.3.3.1 Company Overview
  - 14.3.3.2 Product Portfolio
- 14.3.4 DXN Holdings Bhd
  - 14.3.4.1 Company Overview
  - 14.3.4.2 Product Portfolio
- 14.3.5 Hokkaido Reishi
  - 14.3.5.1 Company Overview
  - 14.3.5.2 Product Portfolio
- 14.3.6 Mushroom Science
  - 14.3.6.1 Company Overview
  - 14.3.6.2 Product Portfolio
- 14.3.7 Nammex
  - 14.3.7.1 Company Overview
  - 14.3.7.2 Product Portfolio
- 14.3.8 Qingdao Dacon Trading Co.
  - 14.3.8.1 Company Overview
  - 14.3.8.2 Product Portfolio
- 14.3.9 Ron Teeguarden Enterprises Inc
  - 14.3.9.1 Company Overview
  - 14.3.9.2 Product Portfolio
- 14.3.10 The Mushroom Company
  - 14.3.10.1 Company Overview
  - 14.3.10.2 Product Portfolio
- 14.3.11 Xi'an Greena Biotech Co. Ltd
  - 14.3.11.1 Company Overview
  - 14.3.11.2 Product Portfolio

Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

霊芝市場：形態別、性質別、エンドユーザー別、地域別、2025-2033年

Reishi Mushroom Market by Form (Liquid, Powder), Nature (Organic, Conventional), End User (Food and Beverages, Pharmaceutical, Nutraceutical and Dietary Supplement, Cosmetics and Personal Care), and Region 2025-2033

霊芝市場傾向：

本レポートで扱う主な質問

目次

第1章 序文

第2章 調査範囲と調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

第5章 世界の霊芝市場

第6章 市場内訳：形態別

第7章 市場内訳：性質別

第8章 市場内訳：エンドユーザー別

第9章 市場内訳：地域別

第10章 促進要因・抑制要因・機会

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

第13章 価格分析

第14章 競合情勢