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市場調査レポート
商品コード
1635968
パウチの市場レポート:素材、治療タイプ、製品タイプ、クロージャタイプ、最終用途、地域別、2025~2033年Pouches Market Report by Material, Treatment Type, Product, Closure Type, End Use, and Region 2025-2033 |
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カスタマイズ可能
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パウチの市場レポート:素材、治療タイプ、製品タイプ、クロージャタイプ、最終用途、地域別、2025~2033年 |
出版日: 2025年01月10日
発行: IMARC
ページ情報: 英文 122 Pages
納期: 2~3営業日
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パウチの市場の世界市場規模は2024年に547億米ドルに達しました。今後、IMARC Groupは、2033年には832億米ドルに達し、2025-2033年の成長率(CAGR)は4.53%になると予測しています。包装食品の販売増加、医薬品や医療製品の包装での使用増加、包装全体の軽量化ニーズの高まりが、市場を後押しする主な要因のひとつです。
パウチは、様々な物品を安全に保持するために設計された小型で柔軟な容器です。プラスチック、布、革などさまざまな素材があります。多くの場合、ジッパー、スナップ、ドローストリングなどの密閉機構を備え、内容物を安全かつ利用しやすい状態に保っています。光、汚染、酸化から食品を保護し、製品の保存性を高めます。パウチは日常生活で様々な用途に使われ、化粧品、文房具、電子機器、スナック菓子などの持ち物を整理して持ち運ぶのに人気があります。
ソース、マヨネーズ、フルーツピューレ、ジュース、牛乳などのパッケージ食品の売上が増加しているのは、急速な都市化、多忙なライフスタイル、個人の購買力の拡大が原因であり、世界中の市場の成長を強化しています。さらに、医薬品、医療品、消耗品の包装におけるパウチの利用率の上昇と製薬業界の著しい成長が市場の成長に寄与しています。これらは手術部位感染や患者・ヘルスケア従事者間の二次汚染のリスクを最小限に抑えるために使用されています。これとは別に、漏れを防ぎ、安全な保管と輸送を提供するために、石鹸や洗剤の包装にパウチの採用が増加しています。これは、包装全体の重量を減らす必要性の高まりと相まって、市場に明るい見通しをもたらしています。
環境問題への関心の高まり
パウチ包装に対する需要の高まりは、環境に対する関心の高まりと持続可能な包装ソリューションの重視の高まりに後押しされています。パウチは軽量であることが多く、硬質プラスチック容器やガラス瓶のような従来の包装オプションよりも材料が少なくて済みます。この材料使用量の削減は、輸送コストの削減と二酸化炭素排出量の削減につながり、環境意識の高い消費者の嗜好に合致します。さらに、パウチ製造の進歩により、リサイクル可能、生分解性、堆肥化可能なオプションが開発され、持続可能性の課題にさらに取り組んでいます。行政機関がプラスチック廃棄物の削減とリサイクル率の向上を奨励する中、規制や嗜好の変化に対応できる汎用性の高いフォーマットであるパウチの需要が高まっています。持続可能性イニシアチブの一環としてパウチを採用するブランドは、責任あるパッケージング慣行へのコミットメントを示すことによって競合優位性を獲得しており、その結果、これらの環境に優しいソリューションの需要を促進しています。
オンライン・アプリケーションとウェブサイトへの傾斜の高まり
eコマースとオンラインショッピングの台頭は、パウチの需要に大きく貢献しています。より多くの人々が買い物のニーズをオンライン・プラットフォームに向けるようになり、パッケージング要件も進化しています。パウチは、重量や体積を減らすことで、環境への影響を最小限に抑えつつ、コスト効率の良い輸送を可能にするといった利点があります。また、柔軟性と適応性により、衣料品アクセサリーから化粧品まで、幅広い製品に適しています。パウチは、改ざん防止シールやイージーオープン機能を備えたデザインにすることができ、配送時の製品の完全性を保証します。オンライン・ショッピングでは、従来の小売のような感覚的な関与が欠けていることが多いです。そのため、明確な製品情報を備えた視覚に訴えるパウチは、オンライン消費者を惹きつけ、維持するための重要な要素となっています。このようなオンラインショッピングへの消費者行動のシフトは、eコマースパッケージング特有のニーズに対応するパウチへの需要に拍車をかけ続けています。
関連するメリット
パウチの需要は、その利便性と携帯性によって大きく左右されます。今日のペースの速いライフスタイルでは、消費者は使いやすさと外出先での機能性を提供する製品を求めています。軽量でコンパクトなデザインのパウチは、スナック、飲料、パーソナルケア製品、さらには電子機器のアクセサリーなど、幅広いアイテムを持ち運ぶための実用的なソリューションを提供します。多くのパウチのリシーラブル機能は、消費者が鮮度を損なうことなく何度も製品にアクセスできるようにすることで、利便性を高めています。さらに、従来のパッケージングオプションと比較して材料の使用量が少ないため、持続可能性への懸念に沿うものとなっています。都市化が進み、通勤時間が長くなるにつれ、忙しい日常にシームレスにフィットするアイテムへのニーズは、様々な業界においてパウチへの需要を強め、パッケージングの選択肢を再構築し、消費者の購買決定に影響を与えています。
The global pouches market size reached USD 54.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 83.2 Billion by 2033, exhibiting a growth rate (CAGR) of 4.53% during 2025-2033. The increasing sales of packaged food products, rising use in the packaging of medicines and medical products, and the growing need to reduce the overall packaging weight are some of the major factors propelling the market.
Pouches are small, flexible containers designed to hold various items securely. They are available in different materials, such as plastic, fabric, or leather. They often feature a sealing mechanism like zippers, snaps, or drawstrings to keep the contents safe and accessible. They help protect food items from light, contamination, and oxidation to improve the shelf life of products. Pouches serve various purposes in everyday life and are popular for organizing and carrying personal belongings like cosmetics, stationery, electronic gadgets, and snacks.
Increasing sales of packaged food products, including sauces, mayonnaise, fruit purees, juices, and milk, on account of rapid urbanization, hectic lifestyles, and the expanding purchasing power of individuals, are strengthening the growth of the market around the world. Moreover, the rising utilization of pouches in the packaging of medicines, medical products, and supplies and significant growth in the pharmaceutical industry are contributing to the market growth. They are used to minimize the risk of surgical site infections and cross-contamination among patients and healthcare professionals. Apart from this, there is a rise in the adoption of pouches for the packaging of soaps and detergents to prevent leakage and offer secured storage and transportation. This, coupled with the growing need to reduce the overall packaging weight, is creating a positive outlook for the market.
Increase in environmental concerns
The escalating demand for pouches is fueled by the growing environmental concerns and the increasing emphasis on sustainable packaging solutions. Pouches are often lightweight and require less material than traditional packaging options like rigid plastic containers or glass bottles. This reduced material usage leads to lower transportation costs and a smaller carbon footprint, aligning with eco-conscious consumer preferences. Additionally, advancements in pouch manufacturing have led to the development of recyclable, biodegradable, and compostable options, further addressing sustainability challenges. As governing agencies are encouraging reduced plastic waste and improved recycling rates, there is a rise in the demand for pouches as they offer a versatile format that can adapt to changing regulations and preferences. Brands that adopt pouches as part of their sustainability initiatives are gaining a competitive edge by demonstrating their commitment to responsible packaging practices, thus driving demand for these environment-friendly solutions.
Rise in inclination towards online applications and websites
The rise of e-commerce and online shopping has significantly contributed to the demand for pouches. As more people are turning to online platforms for their shopping needs, packaging requirements have evolved. Pouches offer benefits, such as reduced weight and volume, making them cost-effective for shipping while minimizing environmental impact. Their flexibility and adaptability also make them suitable for a wide range of products, from clothing accessories to cosmetics. Pouches can be designed with tamper-evident seals and easy-open features, ensuring product integrity upon delivery. The online shopping experience often lacks the sensory engagement of traditional retail, which makes visually appealing pouches with clear product information a critical factor in attracting and retaining online consumers. This shift in consumer behavior towards online shopping continues to fuel the demand for pouches that cater to the unique needs of e-commerce packaging.
Associated benefits
The demand for pouches is largely driven by their convenience and portability. In today's fast-paced lifestyles, consumers seek products that offer ease of use and on-the-go functionality. Pouches, with their lightweight and compact design, provide a practical solution for carrying a wide range of items such as snacks, beverages, personal care products, and even electronics accessories. The resealable features of many pouches enhance convenience by allowing consumers to access the product multiple times without compromising freshness. Additionally, the reduced material usage compared to traditional packaging options aligns with sustainability concerns. As urbanization increases and commutes become longer, the need for items that fit seamlessly into busy routines has intensified the demand for pouches across various industries, reshaping packaging choices and influencing consumer purchasing decisions.
Plastic
Metal
Paper
Bioplastics
Plastic dominates the market
Metal pouches are crafted from thin sheets of metal, typically aluminum or stainless steel. They are sturdy and consequently provides excellent protection from external elements, such as moisture, light, and air. They are often used for preserving perishable goods, like ready-to-eat (RTE) meals, coffee, or pet food, as they maintain the freshness and flavor of the contents.
Paper pouches are made from paper-based materials with additional coatings or laminations to enhance their strength and moisture resistance. They are an eco-friendly alternative to plastic pouches and often used for packaging dry goods, such as tea, coffee, and snacks.
Standard
Aseptic
Retort
Hot-fill
Standard holds the largest share in the market
Aseptic pouches are designed for preserving perishable products like liquid foods and beverages without the need for refrigeration. The aseptic filling process involves sterilizing the pouch and the product separately before filling and sealing them in a sterile environment. This ensures that the contents remain uncontaminated and free from harmful microorganisms, which maintains their freshness and nutritional value for an extended period.
Retort pouches are engineered to withstand high-temperature processing, such as sterilization or pasteurization. They are commonly used for packaging RTE meals, soups, and other pre-cooked products. They are made with special laminated materials that can endure the thermal treatment without compromising the integrity of the packaging or the product inside.
Flat
Stand-up
Flat dominates the market
Stand-up pouches have a built-in gusset or base that allows them to stand upright on store shelves or when placed on a surface. The gusset provides stability and creates a self-supporting structure. Stand-up pouches are popular for packaging a wide range of products, including liquids, granulated items, and pet foods. They offer excellent visibility, branding opportunities, and user convenience, as they can be resealed with zippers or spouts, which makes them suitable for multiple uses.
Tear Notch
Zipper
Spout
Spout holds the largest share in the market
A tear notch closure is a simple and convenient method of opening a pouch. It consists of a small, precut notch or perforation located at the top of the pouch. To open the pouch, users can tear along the notch, which creates a wide opening to access the contents. Tear notch closures are commonly used in single-use pouches for items like snacks, condiments, or sample products, wherein resealing is not required after opening.
Food and Beverages
Healthcare
Personal Care and Cosmetics
Homecare
Others
Food and beverages dominate the market
In the healthcare sector, pouches play a crucial role in packaging medical and pharmaceutical products. They are used for packaging medical instruments, first-aid supplies, and various types of medications, including pills, tablets, and capsules. Aseptic pouches are also used for sterile medical supplies and liquids like saline solutions or IV fluids. Healthcare pouches ensure the safety and integrity of the products, which protects them from contamination and providing a long shelf life.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Asia Pacific exhibits a clear dominance, accounting for the largest pouches market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share. The increasing utilization of pouches in the food and beverage (F&B), pharmaceuticals, cosmetics, and personal care industries represents one of the primary factors bolstering the market growth in the Asia Pacific region. Moreover, the rising preference for portion control among consumers is contributing to the market growth in the region. Besides this, the growing popularity of online shopping is influencing the market.
North America is estimated to witness stable growth, owing to integration of advanced technologies, product innovations, extensive research and development (R&D) activities, etc.
The leading companies are incorporating technologies like oxygen scavengers, moisture absorbers, and freshness indicators into the pouch materials to actively extend the shelf life of perishable products. Moreover, key players are using nanomaterials in pouch manufacturing to improve barrier properties, antimicrobial coatings, and enhanced mechanical strength. Nanotechnology helps in creating lightweight and flexible yet highly durable pouches suitable for various applications. These players are also integrating smart labels or QR codes on pouches that allow consumers to access detailed product information, including nutritional facts, ingredients, and sourcing details. These technologies promote transparency and enable brands to connect with consumers more effectively. Leading manufacturers are relying on radio frequency identification (RFID) or near field communication (NFC) technology, which enables real-time tracking of products throughout the supply chain. Smart pouches improve inventory management and help prevent counterfeiting. Besides this, product manufacturers are focusing on adopting digital printing technology that allows personalized and custom-designed pouches, which cater to the unique branding and packaging needs of different companies. This flexibility fosters creativity and brand differentiation in the market.
Amcor plc
Constantia Flexibles
Coveris
Goglio SpA
Guala Pack S.p.a.
Huhtamaki Oyj
Korozo
Mondi Plc
Proampac
Sealed Air
Smurfit Kappa Group Plc
Sonoco Products Company
Wipf Holding AG
Kindly, note that this only represents a partial list of companies, and the complete list has been provided in the report.