日本のペット保険市場レポート：契約別、動物別、プロバイダー別、地域別、2025年～2033年

日本のペット保険市場の市場規模は2024年に5億5,800万米ドルに達しました。IMARCグループは、2025年から2033年にかけての成長率（CAGR）は15.8％で、2033年には20億8,900万米ドルに達すると予測しています。日本におけるペット飼育者数の増加、ペットに対する個人の意識の変化、ペット保険の利点に関する認識と教育キャンペーンの増加が市場を牽引する主な要因のいくつかです。

本レポートで扱う主な質問

• 日本のペット保険市場はこれまでどのように推移し、今後どのように推移するのか？
• 日本のペット保険市場にCOVID-19が与えた影響は？
• 日本のペット保険市場の契約別の内訳は？
• 日本のペット保険市場の動物別の内訳は？
• 日本のペット保険市場のプロバイダー別の内訳は？
• 日本のペット保険市場のバリューチェーンにはどのような段階があるのか？
• 日本のペット保険の主な促進要因と課題は何か？
• 日本のペット保険市場の構造と主要プレーヤーは？
• 日本のペット保険市場における競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
• 市場推定
• 調査手法

第3章 エグゼクティブサマリー

第4章 日本のペット保険市場：イントロダクション

• 概要
• 市場力学
• 業界動向
• 競合情報

第5章 日本のペット保険市場情勢

• 過去および現在の市場動向（2019年～2024年）
• 市場予測（2025-2033）

第6章 日本のペット保険市場：契約別の内訳

• 病気と事故
• 慢性疾患
• その他

第7章 日本のペット保険市場：動物別の内訳

• 犬
• 猫
• その他

第8章 日本のペット保険市場：プロバイダー別の内訳

• 公共
• 民間

第9章 日本のペット保険市場：競合情勢

• 概要
• 市場構造
• 市場プレーヤーのポジショニング
• 主要成功戦略
• 競合ダッシュボード
• 企業評価象限

第10章 主要企業のプロファイル

第11章 日本のペット保険市場：業界分析

• 促進要因・抑制要因・機会
• ポーターのファイブフォース分析
• バリューチェーン分析

第12章 付録

Japan pet insurance market size reached USD 558.0 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 2,089 Million by 2033, exhibiting a growth rate (CAGR) of 15.8% during 2025-2033. The rising number of pet owners in Japan, the shifting attitudes of individuals toward pets, and the increasing awareness and education campaigns about benefits of pet insurance represent some of the key factors driving the market.

Pet insurance is a type of insurance policy designed to provide financial coverage for various healthcare expenses related to pets, such as dogs, cats, and sometimes other animals. Similar to health insurance for humans, pet insurance helps pet owners manage the costs associated with veterinary care, ensuring that their pets receive necessary medical treatment without placing a heavy financial burden on the owner. Pet owners pay a regular premium to the insurance provider, typically on a monthly or annual basis. The cost of premiums can vary based on factors such as the pet's age, breed, location, and the level of coverage chosen. Some policies may have deductibles and co-pays, which determine the portion of the vet bills that the pet owner is responsible for. Most pet insurance plans allow pet owners to choose their preferred veterinarian or veterinary clinic. This flexibility enables owners to seek care from a trusted healthcare provider for their pets.

Japan Pet Insurance Market Trends:

A significant driver for the pet insurance market in Japan is the rising number of pet owners. As more Japanese households welcome pets, such as dogs and cats, into their families, the demand for pet insurance has grown. Pet owners are increasingly aware of the potential healthcare costs associated with their furry companions, and insurance offers financial security in case of unexpected medical expenses. In addition, Japanese society has witnessed a shift in attitudes toward pets. Pets are now considered integral members of the family, and owners are willing to invest in their health and well-being. This shift in mindset has led to a greater willingness to purchase insurance coverage for pets, similar to how individuals insure their health. Besides, the cost of veterinary care and medical treatments for pets has been steadily increasing in Japan. Pet owners often face substantial bills for surgeries, medications, and specialized treatments. Pet insurance helps mitigate these rising costs, making it an attractive option for those who want to provide the best possible care for their pets. Moreover, insurance providers in Japan have been expanding their pet insurance offerings to include more comprehensive coverage options. This includes coverage for accidents, illnesses, routine check-ups, vaccinations, dental care, and even alternative therapies. The availability of comprehensive coverage has been a driving factor in the adoption of pet insurance. Furthermore, the increased awareness and education campaigns about the benefits of pet insurance have played a crucial role in driving its growth. Insurance companies and animal welfare organizations have been actively promoting the importance of pet insurance to potential and existing pet owners.

Japan Pet Insurance Market Segmentation:

Policy Insights:

• Illnesses and Accidents
• Chronic Conditions
• Others

Animal Insights:

• Dog
• Cat
• Others

Provider Insights:

• Public
• Private

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

• How has the Japan pet insurance market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan pet insurance market?
• What is the breakup of the Japan pet insurance market on the basis of policy?
• What is the breakup of the Japan pet insurance market on the basis of animal?
• What is the breakup of the Japan pet insurance market on the basis of provider?
• What are the various stages in the value chain of the Japan pet insurance market?
• What are the key driving factors and challenges in the Japan pet insurance?
• What is the structure of the Japan pet insurance market and who are the key players?
• What is the degree of competition in the Japan pet insurance market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Pet Insurance Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Pet Insurance Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Pet Insurance Market - Breakup by Policy

• 6.1 Illnesses and Accidents
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Chronic Conditions
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)
• 6.3 Others
  • 6.3.1 Historical and Current Market Trends (2019-2024)
  • 6.3.2 Market Forecast (2025-2033)

7 Japan Pet Insurance Market - Breakup by Animal

• 7.1 Dog
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Cat
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)
• 7.3 Others
  • 7.3.1 Historical and Current Market Trends (2019-2024)
  • 7.3.2 Market Forecast (2025-2033)

8 Japan Pet Insurance Market - Breakup by Provider

• 8.1 Public
  • 8.1.1 Overview
  • 8.1.2 Historical and Current Market Trends (2019-2024)
  • 8.1.3 Market Forecast (2025-2033)
• 8.2 Private
  • 8.2.1 Overview
  • 8.2.2 Historical and Current Market Trends (2019-2024)
  • 8.2.3 Market Forecast (2025-2033)

9 Japan Pet Insurance Market - Competitive Landscape

• 9.1 Overview
• 9.2 Market Structure
• 9.3 Market Player Positioning
• 9.4 Top Winning Strategies
• 9.5 Competitive Dashboard
• 9.6 Company Evaluation Quadrant

10 Profiles of Key Players

• 10.1 Company A
  • 10.1.1 Business Overview
  • 10.1.2 Product Portfolio
  • 10.1.3 Business Strategies
  • 10.1.4 SWOT Analysis
  • 10.1.5 Major News and Events
• 10.2 Company B
  • 10.2.1 Business Overview
  • 10.2.2 Product Portfolio
  • 10.2.3 Business Strategies
  • 10.2.4 SWOT Analysis
  • 10.2.5 Major News and Events
• 10.3 Company C
  • 10.3.1 Business Overview
  • 10.3.2 Product Portfolio
  • 10.3.3 Business Strategies
  • 10.3.4 SWOT Analysis
  • 10.3.5 Major News and Events
• 10.4 Company D
  • 10.4.1 Business Overview
  • 10.4.2 Product Portfolio
  • 10.4.3 Business Strategies
  • 10.4.4 SWOT Analysis
  • 10.4.5 Major News and Events
• 10.5 Company E
  • 10.5.1 Business Overview
  • 10.5.2 Product Portfolio
  • 10.5.3 Business Strategies
  • 10.5.4 SWOT Analysis
  • 10.5.5 Major News and Events

11 Japan Pet Insurance Market - Industry Analysis

• 11.1 Drivers, Restraints, and Opportunities
  • 11.1.1 Overview
  • 11.1.2 Drivers
  • 11.1.3 Restraints
  • 11.1.4 Opportunities
• 11.2 Porters Five Forces Analysis
  • 11.2.1 Overview
  • 11.2.2 Bargaining Power of Buyers
  • 11.2.3 Bargaining Power of Suppliers
  • 11.2.4 Degree of Competition
  • 11.2.5 Threat of New Entrants
  • 11.2.6 Threat of Substitutes
• 11.3 Value Chain Analysis

12 Appendix