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タグ管理システム市場レポート：コンポーネント別、展開モデル別、組織規模別、業界別、地域別、2024年～2032年

Tag Management System Market Report by Component, Deployment Model, Organizational Size, Industry Vertical, and Region 2024-2032

出版日
発行
IMARC
ページ情報
英文 144 Pages
納期
2～3営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.82円
タグ管理システム市場レポート：コンポーネント別、展開モデル別、組織規模別、業界別、地域別、2024年～2032年
出版日: 2024年09月10日
発行: IMARC
ページ情報: 英文 144 Pages
納期: 2～3営業日
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  • 全表示
  • 概要
  • 図表
  • 目次
概要

タグ管理システム市場の世界市場規模は2023年に10億3,300万米ドルに達しました。今後、IMARC Groupは、同市場が2032年までに28億1,660万米ドルに達し、2024年から2032年の間に11.3％の成長率（CAGR）を示すと予測しています。同市場は、サイバーセキュリティ基準や法規制に準拠するための強固なデータ保護メカニズムに対するニーズの高まり、アナリティクス、広告ネットワーク、顧客関係管理（CRM）システムなど、さまざまなプラットフォームやツールの膨大なエコシステム、サイバー攻撃の増加などが牽引しています。

タグ管理システム市場分析：

  • 主な市場促進要因：タグ管理システム（TMS）は、有害なスクリプトやタグから保護する追加的なセキュリティ保護を提供できるため、需要が高まっており、市場の見通しは良好です。
  • 主な市場動向：トラッキングピクセル、アナリティクスタグ、広告スクリプトなど、ウェブサイトやアプリケーションに実装・維持する必要のあるマーケティングタグの量が増加していることが、市場の成長を後押ししています。
  • 地理的動向：北米は、先進的で確立されたデジタルマーケティングエコシステムにより、市場で主導的地位を占めています。
  • 競合情勢：タグマネジメントシステム業界の主要市場プレイヤーには、Adform、Adobe Inc.、Blue Triangle Technologies Inc.、Commanders Act、Ensighten Inc.、Google LLC（Alphabet Inc.）、International Business Machines Corporation、Observepoint Inc.、Oracle Corporation、Relay42 Netherlands B.V.、Segment.io Inc.（Twilio）、Tealium Inc.などがいます。
  • 課題と機会：市場は、複雑化するデジタル・エコシステムの管理などの課題に直面する一方で、AIや機械学習（ML）を活用した高度な分析などの機会にも遭遇しています。

タグ管理システム市場傾向：

サイバー攻撃の増加

国際通貨基金（IMF）のウェブサイトに2024年に掲載された記事によると、金融セクターは過去20年間で2万件以上のサイバー攻撃を受け、120億米ドルの損失を被った。サイバー脅威が高まる中、組織はデジタル資産を保護するためのより良い方法を模索しています。タグ管理システム（TMS）は、ウェブサイトのセキュリティを危険にさらす可能性のある有害なスクリプトやタグから保護する、さらなるセキュリティ保護を提供することができます。組織は、タグ管理を一元化することで、すべてのタグをより効果的に監視・管理することができ、不要なタグや有害なタグがウェブサイトに投稿される可能性を低くすることができます。同意の管理、データフローの規制、セキュリティポリシーの実施など、データ漏洩の防止や機密情報の保護に貢献する機能を提供することで、TMSプラットフォームはこれらの標準への準拠を保証することができ、タグ管理システムの需要を喚起しています。

デジタルマーケティングの成長

IMARC Groupのレポートによると、世界のデジタルマーケティング市場は2023年に3,661億米ドルに達しました。トラッキングピクセル、分析タグ、広告スクリプトなど、ウェブサイトやアプリケーションに実装・維持しなければならないマーケティングタグの量は、デジタルマーケティング活動の高度化と到達範囲に伴って劇的に増加しています。TMSテクノロジーはこの手順を合理化し、マーケティング担当者が大量のタグを効果的かつ効率的に処理できるようにします。現代のデジタルマーケティングでは、アナリティクス、広告ネットワーク、顧客関係管理（CRM）システムなど、さまざまなプラットフォームやツールの膨大なエコシステムが使用されています。TMSプラットフォームは、これらの異なるタグを処理するための単一のソリューションを提供することで、様々なマーケティングツール間のスムーズな統合とコミュニケーションを実現し、タグ管理システム市場の成長をサポートします。TMSプラットフォームでは、タグの迅速なインストールと変更が可能なため、すぐにデータの収集と分析を開始しやすくなります。その俊敏性により、マーケティング担当者はリアルタイムで戦術を調整し、市場の変化に素早く対応することができます。

主要プレーヤー間の戦略的パートナーシップ

パートナーシップを通じて、TMSプロバイダーは補完的なテクノロジーやサービスを統合することで、提供する製品を強化することができます。TMSプラットフォームは、アナリティクス、カスタマーデータプラットフォーム（CDP）、コンテンツマネジメントシステム（CMS）との提携により、より魅力的で適応性の高いものとなり、クライアントに包括的なソリューションを提供できます。TMSプロバイダーは、類似業界の老舗企業と提携することで、新たな市場や顧客基盤にアクセスすることができます。トップクラスのデジタル・マーケティング企業と提携することで、TMSプロバイダーはその企業の幅広い顧客層へのアクセスを獲得し、市場への浸透を拡大することができます。複数の企業のリソースやスキルを組み合わせることで、コラボレーションはイノベーションを促進します。例えば、クラウドベースのIoTソフトウェア・ソリューションの大手プロバイダーであるTapwowは、2023年、モノのインターネット（IoT）におけるデジタル・セキュリティと識別の世界的リーダーであるIdentivとの新たな戦略的パートナーシップを発表し、顧客エンゲージメント、認証、製品の転用、トレーサビリティを含む、スマートパッケージングのための包括的なIoTソリューション一式を提供します。

本レポートで扱う主な質問

  • 2023年の世界のタグ管理システム市場の市場規模は？
  • 2024年～2032年におけるタグ管理システム市場の世界市場成長率は？
  • 世界のタグ管理システム市場に対するCOVID-19の影響は？
  • 世界のタグ管理システム市場を牽引する主な要因は何か
  • 世界のタグ管理システム市場の成分別内訳は？
  • 世界のタグ管理システム市場のデプロイメントモデル別の内訳は？
  • タグ管理システム市場の組織規模別の内訳は？
  • タグ管理システム市場の業界別内訳
  • タグ管理システム市場の世界における主要地域はどこか
  • 10.世界のタグ管理システム市場における主要プレイヤー/企業は？

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要業界動向

第5章 世界のタグ管理システム市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：コンポーネント別

  • ツール
    • 市場動向
    • 市場予測
  • サービス
    • 市場動向
    • 市場予測

第7章 市場内訳：展開モデル別

  • オンプレミス
    • 市場動向
    • 市場予測
  • クラウドベース
    • 市場動向
    • 市場予測

第8章 市場内訳：組織規模別

  • 中小企業
    • 市場動向
    • 市場予測
  • 大企業
    • 市場動向
    • 市場予測

第9章 市場内訳：業界別

  • ヘルスケア
    • 市場動向
    • 市場予測
  • 小売業とeコマース
    • 市場動向
    • 市場予測
  • BFSI
    • 市場動向
    • 市場予測
  • IT・通信
    • 市場動向
    • 市場予測
  • メディアとエンターテイメント
    • 市場動向
    • 市場予測
  • 製造
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第10章 市場内訳：地域別

  • 北米
    • 米国
    • カナダ
  • アジア太平洋地域
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
    • インドネシア
    • その他
  • 欧州
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
    • ロシア
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他
  • 中東・アフリカ
    • 市場動向
    • 市場内訳：国別
    • 市場予測

第11章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第14章 価格分析

第15章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Adform
    • Adobe Inc.
    • Blue Triangle Technologies Inc.
    • Commanders Act
    • Ensighten Inc.
    • Google LLC（Alphabet Inc.）
    • International Business Machines Corporation
    • Observepoint Inc.
    • Oracle Corporation
    • Relay42 Netherlands B.V.
    • Segment.io Inc.（Twilio）
    • Tealium Inc.
図表

List of Figures

  • Figure 1: Global: Tag Management System Market: Major Drivers and Challenges
  • Figure 2: Global: Tag Management System Market: Sales Value (in Million US$), 2018-2023
  • Figure 3: Global: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 4: Global: Tag Management System Market: Breakup by Component (in %), 2023
  • Figure 5: Global: Tag Management System Market: Breakup by Deployment Model (in %), 2023
  • Figure 6: Global: Tag Management System Market: Breakup by Organizational Size (in %), 2023
  • Figure 7: Global: Tag Management System Market: Breakup by Industry Vertical (in %), 2023
  • Figure 8: Global: Tag Management System Market: Breakup by Region (in %), 2023
  • Figure 9: Global: Tag Management System (Tools) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 10: Global: Tag Management System (Tools) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 11: Global: Tag Management System (Service) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 12: Global: Tag Management System (Service) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 13: Global: Tag Management System (On-premises) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 14: Global: Tag Management System (On-premises) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 15: Global: Tag Management System (Cloud-based) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 16: Global: Tag Management System (Cloud-based) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 17: Global: Tag Management System (Small and Medium-sized Enterprises) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 18: Global: Tag Management System (Small and Medium-sized Enterprises) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 19: Global: Tag Management System (Large Enterprises) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 20: Global: Tag Management System (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 21: Global: Tag Management System (Healthcare) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 22: Global: Tag Management System (Healthcare) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 23: Global: Tag Management System (Retail and e-commerce) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 24: Global: Tag Management System (Retail and e-commerce) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 25: Global: Tag Management System (BFSI) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 26: Global: Tag Management System (BFSI) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 27: Global: Tag Management System (IT and Telecommunication) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 28: Global: Tag Management System (IT and Telecommunication) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 29: Global: Tag Management System (Media and Entertainment) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 30: Global: Tag Management System (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 31: Global: Tag Management System (Manufacturing) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 32: Global: Tag Management System (Manufacturing) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 33: Global: Tag Management System (Other Industry Verticals) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 34: Global: Tag Management System (Other Industry Verticals) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 35: North America: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 36: North America: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 37: United States: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 38: United States: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 39: Canada: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 40: Canada: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 41: Asia-Pacific: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 42: Asia-Pacific: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 43: China: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 44: China: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 45: Japan: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 46: Japan: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 47: India: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 48: India: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 49: South Korea: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 50: South Korea: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 51: Australia: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 52: Australia: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 53: Indonesia: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 54: Indonesia: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 55: Others: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 56: Others: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 57: Europe: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 58: Europe: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 59: Germany: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 60: Germany: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 61: France: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 62: France: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 63: United Kingdom: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 64: United Kingdom: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 65: Italy: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 66: Italy: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 67: Spain: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 68: Spain: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 69: Russia: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 70: Russia: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 71: Others: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 72: Others: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 73: Latin America: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 74: Latin America: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 75: Brazil: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 76: Brazil: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 77: Mexico: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 78: Mexico: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 79: Others: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 80: Others: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 81: Middle East and Africa: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 82: Middle East and Africa: Tag Management System Market: Breakup by Country (in %), 2023
  • Figure 83: Middle East and Africa: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 84: Global: Tag Management System Industry: SWOT Analysis
  • Figure 85: Global: Tag Management System Industry: Value Chain Analysis
  • Figure 86: Global: Tag Management System Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Tag Management System Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Tag Management System Market Forecast: Breakup by Component (in Million US$), 2024-2032
  • Table 3: Global: Tag Management System Market Forecast: Breakup by Deployment Model (in Million US$), 2024-2032
  • Table 4: Global: Tag Management System Market Forecast: Breakup by Organizational Size (in Million US$), 2024-2032
  • Table 5: Global: Tag Management System Market Forecast: Breakup by Industry Vertical (in Million US$), 2024-2032
  • Table 6: Global: Tag Management System Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 7: Global: Tag Management System Market: Competitive Structure
  • Table 8: Global: Tag Management System Market: Key Players
目次
Product Code: SR112024A4787

The global tag management system market size reached US$ 1,033.0 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 2,816.6 Million by 2032, exhibiting a growth rate (CAGR) of 11.3% during 2024-2032. The market is driven by the growing need for strong data protection mechanisms to comply with cybersecurity standards and legislation, vast ecosystem of different platforms and tools, such as analytics, advertising networks, customer relationship management (CRM) systems, and increasing number of cyberattacks.

Tag Management System Market Analysis:

  • Major Market Drivers: The rising demand for tag management systems (TMS), as they can provide additional security protections that guard against harmful scripts and tags, is offering a favorable market outlook.
  • Key Market Trends: The increasing quantity of marketing tags like tracking pixels, analytics tags, and advertising scripts that must be implemented and maintained on websites and applications is propelling the market growth.
  • Geographical Trends: North America enjoys the leading position in the market owing to its advanced and established digital marketing ecosystem.
  • Competitive Landscape: Some of the major market players in the tag management system industry include Adform, Adobe Inc., Blue Triangle Technologies Inc., Commanders Act, Ensighten Inc., Google LLC (Alphabet Inc.), International Business Machines Corporation, Observepoint Inc., Oracle Corporation, Relay42 Netherlands B.V., Segment.io Inc. (Twilio), and Tealium Inc., among many others.
  • Challenges and Opportunities: While the market faces challenges, such as managing increasing complexity of digital ecosystems, it also encounters opportunities in leveraging AI and machine learning (ML) for advanced analytics.

Tag Management System Market Trends:

Rising number of cyberattacks

As per an article published in 2024 on the website of the International Monetary Fund (IMF), the financial sector has suffered more than 20,000 cyberattacks, causing 12-billion-dollar losses over the past 20 years. Organizations are searching for better ways to safeguard their digital assets as cyber threats are rising. Tag management systems (TMS) can provide additional security protections that guard against harmful scripts and tags that could jeopardize the security of websites. Organizations may monitor and control all tags more effectively by centralizing tag management, which lowers the possibility of unwanted or damaging tags being posted to their websites. By offering capabilities to manage consent, regulate data flow, and enforce security policies, all of which contribute to preventing data breaches and safeguarding sensitive information, TMS platforms may help ensure compliance with these standards, which is catalyzing the tag management system demand.

Digital marketing growth

According to the IMARC Group's report, the global digital marketing market reached US$ 366.1 Billion in 2023. The quantity of marketing tags like tracking pixels, analytics tags, and advertising scripts that must be implemented and maintained on websites and applications is rising dramatically with the sophistication and reach of digital marketing efforts. TMS technologies streamline this procedure, enabling marketers to handle a high volume of tags effectively and efficiently. A vast ecosystem of different platforms and tools, such as analytics, advertising networks, customer relationship management (CRM) systems, are used in modern digital marketing. TMS platforms ensure smooth integration and communication between various marketing tools by offering a single solution for handling these disparate tags, thereby supporting the tag management system market growth. TMS platforms make it possible to quickly install and modify tags, which makes it easier to start collecting and analyzing data right away. Because of their agility, marketers can adjust their tactics in real time and react quickly to changes in the market.

Strategic partnerships among key players

Through partnerships, TMS providers can enhance their product offerings by integrating complementary technology and services. TMS platforms can become more appealing and adaptable through partnerships with analytics, customer data platforms (CDPs), or content management systems (CMS), which can provide clients a more comprehensive solution. TMS providers can access new markets and client bases by forming alliances with well-established businesses in similar industries. By collaborating with a top digital marketing firm, a TMS provider can expand its market penetration by gaining access to the agency's wide clientele. Through the combination of resources and skills from several companies, collaborations promote innovations. For instance, in 2023, Tapwow, a leading provider of cloud based IoT software solutions, announced a new strategic partnership with Identiv, a global leader in digital security and identification in the Internet of Things (IoT), to offer a set of comprehensive IoT solutions for smart packaging, including customer engagement, authentication, product diversion and traceability.

Tag Management System Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on component, deployment model, organizational size, and industry vertical.

Breakup by Component:

  • Tools
  • Service

Tools account for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the component. This includes tools and service. According to the report, tools represent the largest segment.

A TMS's major purpose is to make it easier to implement, manage, and keep tags on websites and mobile applications. This capability, which includes aspects like tag generation, configuration, testing, debugging, and deployment, depends on tools. These are the most important part of TMS platforms because they are the core features. Businesses use a range of tags for various objectives, including social media integration, analytics, advertising, and remarketing. With the help of TMS solutions, these various tags may be handled with the appropriate capabilities, enabling efficient and effective management without requiring a lot of coding or IT support, which is increasing the tag management system value.

Breakup by Deployment Model:

  • On-premises
  • Cloud-based

On-premises hold the largest share of the industry

A detailed breakup and analysis of the market based on the deployment model have also been provided in the report. This includes on-premises and cloud-based. According to the report, on-premises account for the largest market share.

There is more control over data security and privacy with on-premises deployment. To comply with tight data protection rules and prevent data breaches, organizations, especially those in highly regulated areas like finance, healthcare, and government, prefer to keep their data within their own infrastructure. Data processing and storage may need to take place on the organization's premises to comply with certain legislation and compliance standards. To ensure that sensitive client data is not exposed to external servers or third-party settings, on-premises TMS solutions assist enterprises in adhering to such legal obligations.

Breakup by Organizational Size:

  • Small and Medium-sized Enterprises
  • Large Enterprises

Large enterprises represent the leading market segment

The report has provided a detailed breakup and analysis of the market based on the organizational size. This includes small and medium-sized enterprises and large enterprises. According to the report, large enterprises represent the largest segment.

Large enterprises produce and gather a lot of data from several sources. The deployment of tracking tags that gather this data is effectively managed by a TMS, guaranteeing precise and consistent data collection across all digital touchpoints, which is expanding the tag management market scope. These companies frequently conduct several concurrent marketing initiatives on several channels and geographies. With the capabilities provided by TMS solutions, marketers may effectively track and adjust the effectiveness of their campaigns to meet the various tagging criteria. The financial and technological means to invest in cutting-edge TMS solutions are available to larger businesses. They are able to pay for the initial outlay needed to set up and maintain these systems as well as the continuing fees for support and training.

Breakup by Industry Vertical:

  • Healthcare
  • Retail and e-commerce
  • BFSI
  • IT and Telecommunication
  • Media and Entertainment
  • Manufacturing
  • Others

IT and telecommunication exhibit a clear dominance in the market

A detailed breakup and analysis of the market based on the industry vertical have also been provided in the report. This includes healthcare, retail and e-commerce, BFSI, IT and telecommunication, media and entertainment, manufacturing, and others. According to the report, IT and telecommunication account for the largest market share.

Companies in the IT and telecom sectors have strong online presence due to intensive efforts in digital marketing. They communicate with clients via websites, mobile applications, and other digital channels, therefore, to monitor and maximize user interactions, they need to adopt advanced tag management. These businesses frequently run intricate digital ecosystems that include a variety of platforms, services, and apps. Robust TMS systems are necessary for managing tags across these diverse touchpoints to guarantee consistent data gathering and performance tracking. Data analytics is a major tool used in the IT and telecom industries for decision-making. These businesses may obtain precise data from a variety of digital sources thanks to TMS platforms, which offer improved insights and data-driven initiatives.

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

North America leads the market, accounting for the largest tag management system market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for tag management system.

The digital marketing ecosystem in North America, and especially in the US, is quite advanced and established. The need for sophisticated TMS solutions is driven by the early adoption of new technologies and sophisticated marketing techniques by companies in this region. The area has substantial e-commerce activity and high rates of internet adoption. North American businesses rely significantly on digital platforms for customer engagement and revenue, which means effective tag management is necessary to monitor and maximize online interactions. Moreover, key players are focusing on collaborations, partnerships, and acquisitions to expand their customer base. For instance, in 2023, IBM acquired Agyla SAS, a leading cloud professional services firm in France, to expand IBM Consulting's localized cloud expertise for French clients.

Competitive Landscape:

  • The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the tag management system industry include Adform, Adobe Inc., Blue Triangle Technologies Inc., Commanders Act, Ensighten Inc., Google LLC (Alphabet Inc.), International Business Machines Corporation, Observepoint Inc., Oracle Corporation, Relay42 Netherlands B.V., Segment.io Inc. (Twilio), and Tealium Inc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

  • To address the changing demands of data management and digital marketing, major companies in the tag management system (TMS) industry are constantly developing and broadening their product offerings. For instance, in 2023, Atlan launched tag management, becoming one of the first snowflake data governance partners to enable bi-directional tag sync. They are constantly improving their TMS systems with cutting-edge features including comprehensive integrations with several marketing and analytics tools, real-time data processing, and increased security measures. Additionally, they are concentrating on enhancing the user experience by utilizing automation features and user-friendly interfaces that let marketers manage and deploy tags with little assistance from IT, which is positively influencing the tag management market revenue. To broaden their ecosystems and provide more complete solutions, these major players are also establishing strategic alliances with other data and technology firms.

Tag Management System Market News:

  • In 2023: Tealium Inc., a trusted customer data platform (CDP), released iQ Events, a no-code feature that allows users to better collect and utilize zero and first party data. Tealium iQ Tag Management's latest no-code feature builds richer customer profiles with more granular engagement tracking capabilities.

Key Questions Answered in This Report

  • 1. What was the size of the global tag management system market in 2023?
  • 2. What is the expected growth rate of the global tag management system market during 2024-2032?
  • 3. What has been the impact of COVID-19 on the global tag management system market?
  • 4. What are the key factors driving the global tag management system market?
  • 5. What is the breakup of the global tag management system market based on the component?
  • 6. What is the breakup of the global tag management system market based on the deployment model?
  • 7. What is the breakup of the global tag management system market based on the organizational size?
  • 8. What is the breakup of the global tag management system market based on the industry vertical?
  • 9. What are the key regions in the global tag management system market?
  • 10. Who are the key players/companies in the global tag management system market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Tag Management System Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Component

  • 6.1 Tools
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Service
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Deployment Model

  • 7.1 On-premises
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Cloud-based
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Organizational Size

  • 8.1 Small and Medium-sized Enterprises
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Large Enterprises
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Industry Vertical

  • 9.1 Healthcare
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Retail and e-commerce
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 BFSI
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 IT and Telecommunication
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Media and Entertainment
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast
  • 9.6 Manufacturing
    • 9.6.1 Market Trends
    • 9.6.2 Market Forecast
  • 9.7 Others
    • 9.7.1 Market Trends
    • 9.7.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Adform
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
    • 15.3.2 Adobe Inc.
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
      • 15.3.2.3 Financials
      • 15.3.2.4 SWOT Analysis
    • 15.3.3 Blue Triangle Technologies Inc.
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
    • 15.3.4 Commanders Act
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
    • 15.3.5 Ensighten Inc.
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
    • 15.3.6 Google LLC (Alphabet Inc.)
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
      • 15.3.6.3 SWOT Analysis
    • 15.3.7 International Business Machines Corporation
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
      • 15.3.7.3 Financials
      • 15.3.7.4 SWOT Analysis
    • 15.3.8 Observepoint Inc.
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
    • 15.3.9 Oracle Corporation
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
      • 15.3.9.3 Financials
      • 15.3.9.4 SWOT Analysis
    • 15.3.10 Relay42 Netherlands B.V.
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
    • 15.3.11 Segment.io Inc. (Twilio)
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio
    • 15.3.12 Tealium Inc.
      • 15.3.12.1 Company Overview
      • 15.3.12.2 Product Portfolio