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市場調査レポート
商品コード
1541723
スクリーンおよびスクリプトライティングソフトウェア市場レポート:プラットフォームタイプ、展開モード、エンドユーザー、地域別、2024年~2032年Screen and Script Writing Software Market Report by Platform Type (Desktop-based, Mobile-based), Deployment Mode (On-premises, Cloud-based), End User (Personal, Business), and Region 2024-2032 |
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カスタマイズ可能
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スクリーンおよびスクリプトライティングソフトウェア市場レポート:プラットフォームタイプ、展開モード、エンドユーザー、地域別、2024年~2032年 |
出版日: 2024年08月10日
発行: IMARC
ページ情報: 英文 142 Pages
納期: 2~3営業日
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スクリーンおよびスクリプトライティングソフトウェアの世界市場規模は2023年に1億5,920万米ドルに達しました。今後、IMARC Groupは、2024年から2032年の間に12.3%の成長率(CAGR)を示し、2032年までに4億6,650万米ドルに達すると予測しています。デジタルコンテンツ制作の採用拡大、ストリーミングサービスの人気上昇、独立系映画制作者の影響力の高まり、急速な技術進歩、強化されたコラボレーション機能のイントロダクション、人工知能(AI)と機械学習(ML)の急成長する統合などが市場を急速に拡大しています。
主な市場促進要因:高品質なコンテンツ作成に対するニーズの高まりが、スクリーンおよびスクリプトライティングソフトウェア市場の動向にプラスの影響を与えています。さらに、人工知能(AI)を搭載したツールやクラウドベースのコラボレーションなどの技術的進歩、ストリーミングサービスやオリジナルコンテンツの増加を目の当たりにしたエンターテインメント産業の拡大が、このソフトウェアの需要を促進しています。
主な市場動向:クラウドベースのソリューションは、その柔軟性とコラボレーション機能により人気を集めています。さらに、モバイルベースのプラットフォームは、作者に外出先での脚本執筆オプションを提供するほか、大規模な制作スタジオやメディア企業でのオンプレミス導入も魅力的になっています。
地理的動向:北米は、強力なエンターテインメント産業、近代的な技術インフラ、デジタルコンテンツへの高い需要により、この市場をリードしています。その他の地域も、メディア企業の拡大やデジタルコンテンツ制作ツールの普及に伴って成長を遂げています。
競合情勢:スクリーンおよびスクリプトライティングソフトウェア業界の主な市場プレイヤーとしては、Cast &Crew Payroll LLC、Celtx Inc.、GCC Productions Inc.、Literature and Latte Ltd.、Mariner Software、Nuvotech Limited、Storyist Software LLC、StudioBinder Inc.、Write Brothers Inc.、WriterDuet Inc.などが挙げられます。
課題と機会:この分野における重要な問題は、最新の脚本・脚本ソフトのコストが高いことであり、小規模・独立系の作家にとっては法外な値段になりかねないです。しかし、リモートワークやバーチャルコラボレーションが受け入れられ、クラウドベースやコラボレーティブなライティングツールへの需要が高まっていることがチャンスです。
デジタルコンテンツ制作の採用拡大
デジタルコンテンツの作成と消費の急増は、スクリーンおよびスクリプトライティングソフトウェア市場の成長を促す主な要因の一つです。欧州におけるデジタルコンテンツの総支出は2021年に510億米ドルに達し、2026年には1,290億米ドルを超えると予想されています。また、欧州の人口の24%がデジタルビデオサービスを利用していることが判明しています。さらに、ストリーミング・サービス、オンライン・ビデオ・プラットフォーム、ソーシャルメディアなどのデジタル・プラットフォームの普及により、高品質のコンテンツに対する需要が高まり、高度なライティング・ツールの使用が必要となっています。例えば、2024年1月の米国のソーシャルメディアユーザー数は2億3,900万人で、総人口の70.1%を占めています。このようなプラットフォームでは、視聴者を惹きつけ、維持するために、よく練られた面白い素材が必要とされ、高度な画面や脚本作成ソフトウェアの使用が必要となります。
ストリーミング・サービスの人気の高まり
ストリーミング・サービスの急速な拡大は、エンターテインメント分野を一変させ、オリジナル・コンテンツへの飽くなきニーズに拍車をかけています。Forbes Homeの世論調査によると、アメリカ人の95%が複数のストリーミングサービスに加入しており、2023年の86%から増加しています。また、毎年平均552ドルをストリーミング・サービスに費やしていることも判明しています。その結果、これらのプラットフォームは、競争が激化する市場で差別化を図るため、個性的で魅力的なストーリーを求めるようになり、映画、テレビ・エピソード、ウェブ・シリーズの制作が増加しています。このようなニーズが、脚本家やクリエイターのワークフローを効率化し、高品質の脚本を効率的に制作するのに役立つ脚本・台本作成ツールの需要を高めています。
独立系映画制作者とコンテンツ制作者の影響力の高まり
独立系映画制作者やコンテンツ・プロバイダーの影響力の高まりは、スクリーンおよびスクリプトライティングソフトウェア市場の成長の主要な促進要因です。低価格で高品質なカメラ、編集ツール、配信チャネルのイントロダクションより、プロ級の映像が大手スタジオの独占物ではなくなりました。インディペンデントの映画制作者やコンテンツ・クリエイターは、作品を制作し、世界中の視聴者と共有するためのリソースとチャンネルを手に入れることができるようになった。サンダンスに代表される最大の映画祭には、40分未満の短編からあらゆるジャンルの長編まで、1万本以上の応募があります。最も小規模な映画祭でも、応募数は100から200程度です。このような民主化により、アクセスしやすく、手頃な価格で、汎用性の高いスクリーンや脚本作成ソフトの需要が高まっています。
The global screen and script writing software market size reached US$ 159.2 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 466.5 Million by 2032, exhibiting a growth rate (CAGR) of 12.3% during 2024-2032. The market is expanding rapidly, driven by the increasing adoption of digital content creation, rising popularity of streaming services, heightened influence of independent filmmakers, rapid technological advancements, the introduction of enhanced collaborative features, and the burgeoning integration of artificial intelligence (AI) and machine learning (ML).
Major Market Drivers: The increased need for high-quality content creation is positively impacting the screen and script writing software market trends. Furthermore, technological advancements like artificial intelligence (AI)-powered tools and cloud-based collaboration, as well as the expansion of the entertainment industry, which has witnessed an increase in streaming services and original content, are driving the demand for this software.
Key Market Trends: Cloud-based solutions are gaining popularity due to their flexibility and collaborative capabilities. Furthermore, mobile-based platforms that offer authors on-the-go scriptwriting options, as well as on-premises implementation in large production studios and media companies, are gaining appeal.
Geographical Trends: North America is leading this market due to its strong entertainment industry, modern technology infrastructure, and high demand for digital content. Other regions are also experiencing growth as media companies expand and digital content creation tools become more widely adopted.
Competitive Landscape: Some of the major market players in the screen and script writing software industry include Cast & Crew Payroll LLC, Celtx Inc., GCC Productions Inc., Literature and Latte Ltd., Mariner Software, Nuvotech Limited, Storyist Software LLC, StudioBinder Inc., Write Brothers Inc., WriterDuet Inc., among many others.
Challenges and Opportunities: A significant problem in this sector is the high cost of modern screenwriting and scriptwriting software, which can be prohibitively expensive for small and independent writers. However, opportunities lie in the increased acceptability of remote work and virtual collaboration, which drives the demand for cloud-based and collaborative writing tools.
Increasing Adoption of Digital Content Creation
The surge in the creation and consumption of digital content is one of the primary drivers for the screen and script writing software market growth. Total digital content spending in Europe hit $51 billion in 2021, and it is expected to exceed $129 billion by 2026. Also, 24% of Europe's population were found to use digital video services. Furthermore, the proliferation of digital platforms such as streaming services, online video platforms, and social media has raised the demand for high-quality content, necessitating the use of advanced writing tools. For example, in January 2024, the United States had 239.0 million social media users, accounting for 70.1% of its total population. To attract and retain viewers, these platforms require well-scripted and interesting material, necessitating the use of advanced screen and script writing software.
Growing Popularity of Streaming Services
The rapid expansion of streaming services has transformed the entertainment sector, fueling a never-ending need for original content. According to the Forbes Home poll, a remarkable 95% of Americans subscribe to more than one streaming service, up from 86% in 2023. Also, it has been found that people spend an average of $552 each year on streaming services. As a result, these platforms seek distinctive and fascinating stories to distinguish themselves in an increasingly competitive market, resulting in an increase in the production of films, television episodes, and web series. This need, in turn, fuels the demand for screenwriting and scriptwriting tools that can help writers and creators streamline their workflow and produce high-quality scripts efficiently.
Rising Influence of Independent Filmmakers and Content Creators
The growing influence of independent filmmakers and content providers is a major driver of the screen and script writing software market growth. The introduction of low-cost, high-quality cameras, editing tools, and distribution channels has resulted in professional-grade video that is no longer the sole property of major studios. Independent filmmakers and content creators now have the resources and channels to create and share their work with a worldwide audience. The biggest film festivals, such as Sundance, receive in excess of 10,000 submissions, covering short films under 40 minutes and full-length films of all genres. The smallest film festivals still accrue around 100 to 200 submissions. This democratization has increased the demand for accessible, affordable, and versatile screen and script writing software.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on platform type, deployment mode, and end user.
Desktop-based
Mobile-based
Desktop-based accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the platform type. This includes desktop-based and mobile-based. According to the report, desktop-based represented the largest segment.
As per the screen and script writing software market analysis and trends, desktop-based platforms represented the largest segment. Professional writers favor these platforms due to their robust features, powerful processing capabilities, and extensive offline functionality. They offer comprehensive toolsets for script formatting, scene organization, and character tracking, making it ideal for complex and lengthy writing projects. Moreover, the increasing popularity of these platforms among professionals who require advanced features and high performance due to their stability and reliability is contributing to the screen and script writing software market size and revenue.
On-premises
Cloud-based
On-premises holds the largest share of the industry
A detailed breakup and analysis of the market based on the deployment mode have also been provided in the report. This includes on-premises and cloud-based. According to the report, on-premises accounted for the largest market share.
Based on the screen and script writing software market forecast and research report, on-premises deployment represented the largest segment. It involves installing and running the software on local servers and computers within an organization's premises. It offers several advantages in terms of control, security, and customization. On-premises software allows users to maintain complete control over their data and software environment, which is crucial for organizations handling sensitive and proprietary content. Moreover, this mode of deployment ensures high levels of data security, as all information is stored locally and is less susceptible to external breaches compared to cloud-based alternatives, thereby positively impacting the screen and script writing software market dynamics.
Personal
Business
Business represents the leading market segment
The report has provided a detailed breakup and analysis of the market based on the end user. This includes personal and business. According to the report, business represented the largest segment.
According to the screen and script writing software market insights and outlook, the business segment accounted for the largest share as it encompasses a wide range of entities, including film and television production companies, advertising agencies, and media houses. These businesses rely on high-quality scriptwriting tools to produce compelling content that meets industry standards and captivates audiences. Along with this, the robust features, such as real-time collaboration, automated formatting, and advanced editing capabilities, offered by this software are essential for these businesses to maintain high productivity and efficiency, thus bolstering the screen and script writing software market share and growth.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America leads the market, accounting for the largest screen and script writing software market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for screen and script writing software.
Based on the screen and script writing software industry report and outlook, North America represented the largest segment, driven by the region's robust entertainment industry and advanced technological infrastructure. Moreover, the presence of numerous production studios, media companies, and a large pool of professional writers is fueling the market growth. Furthermore, the strong technological ecosystem that supports the development and implementation of cutting-edge software solutions, providing writers with sophisticated features that enhance productivity and creativity, is providing a considerable boost to the screen and script writing software market demand.
The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the screen and script writing software industry include Cast & Crew Payroll LLC, Celtx Inc., GCC Productions Inc., Literature and Latte Ltd., Mariner Software, Nuvotech Limited, Storyist Software LLC, StudioBinder Inc., Write Brothers Inc., WriterDuet Inc., etc.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
The major players in the market are enhancing their product offerings and expanding their market reach to maintain a competitive edge. They are continuously updating their software with advanced features such as real-time collaboration, cloud storage, and artificial intelligence (AI)-powered writing aids to streamline the scriptwriting process and boost productivity. Additionally, key companies are focusing on strategic partnerships and acquisitions to expand their capabilities and market presence. Moreover, these companies are investing in comprehensive customer support and training programs to help users maximize the potential of their software.
In January 2023, Celtx purchased WriterDuet, a prominent cloud-based screenplay collaboration service. The acquisition will enable Celtx to broaden its product portfolio and provide customers with a more comprehensive spectrum of screen and script writing tools.
In June 2024, WriterDuet integrated Leonardo.AI's generative technology to improve the screenwriting process. This collaboration intends to give writers AI-powered images and trailers for their scripts. Leonardo's API enables customers to generate various high-quality pictures for unique video storyboards, providing the company with a competitive advantage in the market.