市場調査レポート

商品コード

1801017

モバイルTVの市場レポート：コンテンツタイプ別、技術別、サービスタイプ別、用途別、地域別、2025～2033年

Mobile TV Market Report by Content Type (Video-on-Demand, Online Video, Live Streaming), Technology (IPTV, OTT, Satellite, and Others), Service Type (Free-to-Air Services, Pay TV Services), Application (Commercial, Personal), and Region 2025-2033

出版日: 2025年08月01日
発行: IMARC
ページ情報: 英文 141 Pages
納期: 2～3営業日

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全表示
概要
図表
目次

概要

サンプル依頼リストに入れる

世界のモバイルTVの市場規模は2024年に145億米ドルに達しました。今後、IMARC Groupは、2033年には269億米ドルに達し、2025～2033年にかけて7.1%の成長率（CAGR）を示すと予測しています。スマートフォンの普及拡大、4Gおよび5G技術によるインターネットアクセスの強化、オーバーザトップ（OTT）プラットフォームの普及拡大、モバイルデータプランのコスト低下が市場成長を促す要因の一部です。

モバイルTV市場の分析

主な市場促進要因：スマートフォンの普及、4Gおよび5Gネットワークの改善、モバイルエンターテインメント需要の高まりにより、市場は緩やかな成長を遂げています。さらに、可処分所得の増加と費用対効果の高いデータパッケージの利用が市場の成長に寄与しています。
主な市場動向：ストリーミングサービスへのシフト、ローカライズされたコンテンツの制作増加、パーソナライズされた視聴体験のための人工知能（AI）などの先進技術の統合などが主要動向の一部です。
地理的動向：アジア太平洋地域は、急速な都市化、インターネットへのアクセスの向上、スマートデバイスの低価格化、ネットワークインフラ開発への顕著な投資により、市場をリードしています。
競合情勢：業界の主な市場プレーヤーには、Asianet Satellite、AT&T Inc.、Bell Canada（BCE Inc.）、Bharti Airtel Limited、Charter Communications Inc.、Comcast Corporation、Consolidated Communications、Cox Communications Inc.、MobiTV Inc.、SPB TV AG、Tata Sky Ltd.（TOF）、United States Cellular（Telephone and Data Systems）、 Verizon Communications Inc.などがあります。
課題と機会：ネットワークの混雑、データプライバシーに関する懸念、定期的な技術進歩の必要性が市場に影響を与えています。しかしながら、地方市場へのリーチを拡大し、AIによってユーザーエクスペリエンスを向上させ、パーソナライズされローカライズされたコンテンツに対する高まる需要を活用する機会があります。

モバイルTV市場の動向

スマートフォンの普及とインターネットアクセスの増加

スマートフォンの低価格化と機能強化により、より多くの人々がモバイルエンターテインメントを楽しめるようになりました。4Gや5G技術の導入など、モバイルネットワークシステムの改善は、より迅速で信頼性の高いインターネット接続を提供し、高品質のビデオストリーミングを容易にしています。Global Mobile Suppliers Association（GSA）の「5G-Market Snapshot November 2023」によると、173カ国578事業者が5G技術への投資を行い、114カ国の300事業者がすでに3GPP準拠の5Gサービスを展開しています。GSAは、2,148台の5Gデバイスを発見し、1,756台が購入可能であり、昨年と比べて顕著な増加が見られました。強力なデバイスと強力なインターネット接続への容易なアクセスにより、ユーザーはどこにいてもメディアを視聴できるようになり、モバイルテレビ（TV）サービスへの需要が高まっています。いつでもどこでもエンターテインメントにアクセスできる手軽さは、個人の現代的なライフスタイルにマッチしており、モバイルTVは魅力的な選択肢となっています。

オーバーザトップ（OTT）プラットフォームの人気の高まり

OTTサービスは、映画、テレビ番組、ドキュメンタリー、独占オリジナル番組などの幅広いコンテンツを提供するもので、従来のケーブルや衛星放送の契約を必要とせず、モバイル機器から簡単にアクセスすることができます。このDTC（Direct-to-Consumer）アプローチは、加入者がスマートフォンやタブレット端末のアプリからコンテンツにアクセスし視聴できるという、他に類を見ない利便性を提供します。サブスクリプションレベルや広告付き無料版などの競合価格モデルは、参入障壁を低くすることで、これらのサービスをより多くの視聴者が手頃な価格で利用できるようにしています。さらに、OTTプラットフォームは、ライブストリーミングやパーソナライズされた提案など、インタラクティブで没入感のあるコンテンツを推奨することで、ユーザーの関与を高め、常に進化を続けています。OTTプラットフォームの柔軟性、多様なコンテンツ提供、ユーザー中心の機能は、モバイルやオンデマンド視聴の嗜好にシフトする人が増えるにつれて、その人気を後押しし、非常に魅力的なものとなっています。2024年、Dish TVは「Dish TV Smart+」を開始しました。これはOTTサービスと従来のテレビ契約を組み合わせたもので、Dish TVとDirect-to-Home（D2H）ユーザーは追加料金なしですべてのスクリーンでテレビとOTTコンテンツにアクセスできます。

モバイルデータプランの低価格化

IT・通信各社は、より安価で大容量のデータプランを提供しようと競い合っており、スマートフォンでの動画視聴をより経済的なものにしています。このような手頃な価格の増加は、特に価格意識がより重要である新興国市場において、新規ユーザーの参入を容易にしています。モバイルデータプランとモバイルTVサービスへの加入がセットになったパッケージは、個人のモバイルストリーミング利用を促進します。データ通信プランに余裕があり、かつ経済的に利用しやすいという動向は、モバイルTVサービスへのアクセス向上につながり、より多くの視聴者がスムーズなストリーミング体験を楽しめるようになります。モバイルデータの民主化は、より包括的なデジタルエコシステムを構築し、市場の成長をサポートします。2024年7月、Vodafone Idea（Vi）は、光ファイバーインターネット、プリペイドモバイル、Disney+HotstarやZEE5などのOTTサブスクリプションを1つのパッケージにした「Vi One」を発表しました。

北米
- 米国
- カナダ
アジア太平洋地域
- 中国
- 日本
- インド
- 韓国
- オーストラリア
- インドネシア
- その他
欧州
- ドイツ
- フランス
- 英国
- イタリア
- スペイン
- ロシア
- その他
ラテンアメリカ
- ブラジル
- メキシコ
- その他
中東・アフリカ

第11章 SWOT分析

第12章バリューチェーン分析

第13章ポーターのファイブフォース分析

第14章競合情勢

市場構造
主要企業
主要企業のプロファイル
- Asianet Satellite
- AT&T Inc.
- Bell Canada（BCE Inc.）
- Bharti Airtel Limited
- Charter Communications Inc.
- Comcast Corporation
- Consolidated Communications
- Cox Communications Inc.
- MobiTV Inc.
- SPB TV AG
- Tata Sky Ltd.（TOF）
- United States Cellular（Telephone and Data Systems）
- Verizon Communications Inc.

図表

List of Figures

Figure 1: Global: Mobile TV Market: Major Drivers and Challenges
Figure 2: Global: Mobile TV Market: Sales Value (in Billion USD), 2019-2024
Figure 3: Global: Mobile TV Market: Breakup by Content Type (in %), 2024
Figure 4: Global: Mobile TV Market: Breakup by Technology (in %), 2024
Figure 5: Global: Mobile TV Market: Breakup by Service Type (in %), 2024
Figure 6: Global: Mobile TV Market: Breakup by Application (in %), 2024
Figure 7: Global: Mobile TV Market: Breakup by Region (in %), 2024
Figure 8: Global: Mobile TV Market Forecast: Sales Value (in Billion USD), 2025-2033
Figure 9: Global: Mobile TV (Video-on-Demand) Market: Sales Value (in Million USD), 2019 & 2024
Figure 10: Global: Mobile TV (Video-on-Demand) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 11: Global: Mobile TV (Online Video) Market: Sales Value (in Million USD), 2019 & 2024
Figure 12: Global: Mobile TV (Online Video) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 13: Global: Mobile TV (Live Streaming) Market: Sales Value (in Million USD), 2019 & 2024
Figure 14: Global: Mobile TV (Live Streaming) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 15: Global: Mobile TV (IPTV) Market: Sales Value (in Million USD), 2019 & 2024
Figure 16: Global: Mobile TV (IPTV) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 17: Global: Mobile TV (OTT) Market: Sales Value (in Million USD), 2019 & 2024
Figure 18: Global: Mobile TV (OTT) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 19: Global: Mobile TV (Satellite) Market: Sales Value (in Million USD), 2019 & 2024
Figure 20: Global: Mobile TV (Satellite) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 21: Global: Mobile TV (Others) Market: Sales Value (in Million USD), 2019 & 2024
Figure 22: Global: Mobile TV (Others) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 23: Global: Mobile TV (Free-to-Air Services) Market: Sales Value (in Million USD), 2019 & 2024
Figure 24: Global: Mobile TV (Free-to-Air Services) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 25: Global: Mobile TV (Pay TV Services) Market: Sales Value (in Million USD), 2019 & 2024
Figure 26: Global: Mobile TV (Pay TV Services) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 27: Global: Mobile TV (Commercial) Market: Sales Value (in Million USD), 2019 & 2024
Figure 28: Global: Mobile TV (Commercial) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 29: Global: Mobile TV (Personal) Market: Sales Value (in Million USD), 2019 & 2024
Figure 30: Global: Mobile TV (Personal) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 31: North America: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
Figure 32: North America: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 33: United States: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
Figure 34: United States: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 35: Canada: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
Figure 36: Canada: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 37: Asia Pacific: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
Figure 38: Asia Pacific: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 39: China: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
Figure 40: China: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 41: Japan: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
Figure 42: Japan: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 43: India: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
Figure 44: India: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 45: South Korea: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
Figure 46: South Korea: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 47: Australia: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
Figure 48: Australia: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 49: Indonesia: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
Figure 50: Indonesia: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 51: Others: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
Figure 52: Others: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 53: Europe: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
Figure 54: Europe: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 55: Germany: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
Figure 56: Germany: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 57: France: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
Figure 58: France: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 59: United Kingdom: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
Figure 60: United Kingdom: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 61: Italy: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
Figure 62: Italy: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 63: Spain: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
Figure 64: Spain: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 65: Russia: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
Figure 66: Russia: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 67: Others: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
Figure 68: Others: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 69: Latin America: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
Figure 70: Latin America: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 71: Brazil: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
Figure 72: Brazil: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 73: Mexico: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
Figure 74: Mexico: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 75: Others: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
Figure 76: Others: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 77: Middle East and Africa: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
Figure 78: Middle East and Africa: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 79: Global: Mobile TV Industry: SWOT Analysis
Figure 80: Global: Mobile TV Industry: Value Chain Analysis
Figure 81: Global: Mobile TV Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Mobile TV Market: Key Industry Highlights, 2024 and 2033
Table 2: Global: Mobile TV Market Forecast: Breakup by Content Type (in Million USD), 2025-2033
Table 3: Global: Mobile TV Market Forecast: Breakup by Technology (in Million USD), 2025-2033
Table 4: Global: Mobile TV Market Forecast: Breakup by Service Type (in Million USD), 2025-2033
Table 5: Global: Mobile TV Market Forecast: Breakup by Application (in Million USD), 2025-2033
Table 6: Global: Mobile TV Market Forecast: Breakup by Region (in Million USD), 2025-2033
Table 7: Global: Mobile TV Market Structure
Table 8: Global: Mobile TV Market: Key Players

Product Code: SR112025A2155

The global mobile TV market size reached USD 14.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 26.9 Billion by 2033, exhibiting a growth rate (CAGR) of 7.1% during 2025-2033. The growing smartphone penetration, enhanced internet access through 4G and 5G technologies, increasing popularity of over-the-top (OTT) platforms, and decreasing cost of mobile data plans are some of the factors impelling the market growth.

Mobile TV Market Analysis:

Major Market Drivers: The market is experiencing moderate growth owing to the extensive use of smartphones, improvements in 4G and 5G networks, and the rising demand for mobile entertainment. Furthermore, the increasing levels of disposable income and the availability of cost-effective data packages are contributing to the growth of the market.
Key Market Trends: The shift towards streaming services, higher production of localized content, and the integration of advanced technologies like artificial intelligence (AI) for personalized viewing experiences are some of the key trends.
Geographical Trends: Asia Pacific leads the market because of rapid urbanization, improved internet accessibility, increasing affordability of smart devices, and notable investment in network infrastructure development.
Competitive Landscape: Some of the major market players in the industry include Asianet Satellite, AT&T Inc., Bell Canada (BCE Inc.), Bharti Airtel Limited, Charter Communications Inc., Comcast Corporation, Consolidated Communications, Cox Communications Inc., MobiTV Inc., SPB TV AG, Tata Sky Ltd. (TOF), United States Cellular (Telephone and Data Systems), and Verizon Communications Inc.
Challenges and Opportunities: Network congestion, concerns about data privacy, and the necessity for regular technological advancements are influencing the market. Nevertheless, there are opportunities to expand rural market reach, improve user experience with AI, and capitalize on the growing demand for personalized and localized content.

Mobile TV Market Trends:

Rising Smartphone Penetration and Internet Access

With the increasing affordability and feature enhancements of smartphones, more people are able to enjoy mobile entertainment. Improved mobile network systems, such as the implementation of 4G and 5G technologies, offer quicker and more trustworthy internet connections, making high-quality video streaming easier. According to the 5G-Market Snapshot November 2023 by Global Mobile Suppliers Association (GSA), 578 operators across 173 nations had made investments in 5G technology, while 300 operators in 114 countries had already rolled out 3GPP-compliant 5G services. GSA found 2,148 5G devices, with 1,756 being available for purchase, showing a notable increase compared to last year. The easy access to powerful devices and strong internet connections allows users to watch media wherever they are, driving the demand for mobile television (TV) services. The ease of accessing entertainment anytime and anywhere aligns well with the modern lifestyles of individuals, making mobile TV an attractive option.

Growing Popularity of Over-The-Top (OTT) Platforms

Over-the-top (OTT) services provide a wide range of content, such as movies, TV shows, documentaries, and exclusive original programming, which can be easily accessed on mobile devices without requiring traditional cable or satellite subscriptions. This direct-to-consumer (DTC) approach offers unmatched convenience, allowing subscribers to access and watch content on their smartphones and tablets via apps. Competitive pricing models like subscription levels and ad-supported free versions make these services affordable to a wider audience by decreasing entry barriers. Moreover, OTT platforms are consistently evolving by recommending interactive and immersive content such as live streaming and personalized suggestions, which elevate user involvement. The flexibility, diverse content offerings, and user-centric features of OTT platforms make them highly attractive, driving their popularity as more people shift towards mobile and on-demand viewing preferences. In 2024, Dish TV launched 'Dish TV Smart+', which combines OTT services with traditional TV subscriptions, giving Dish TV and direct-to-home (D2H) users access to TV and OTT content on all screens without any additional fees.

Increasing Affordability of Mobile Data Plans

Telecommunication companies are competing to provide cheaper and high-volume data plans, making it more economical for people to watch videos on their smartphones. This increased affordability makes it easier for new users to join, especially in developing markets where price awareness is more crucial. Combined packages that include mobile data plans along with subscriptions to mobile TV services encourage individuals to use mobile streaming. The trend of data plans that are both more generous and economically feasible is leading to higher accessibility to mobile TV services, allowing a broader range of viewers to enjoy smooth streaming experiences. The democratization of mobile data helps create a digital ecosystem that is more inclusive, support the growth of the market. In July 2024, Vodafone Idea (Vi) introduced 'Vi One,' a package deal that includes fiber internet, prepaid mobile, and OTT subscriptions like Disney+ Hotstar and ZEE5 in one all-inclusive plan.

Mobile TV Market Segmentation:

Breakup by Content Type:

Video-on-Demand
Online Video
Live Streaming

Video-on-demand (VoD) enables users to choose and view video content whenever they prefer instead of being limited to a set broadcast schedule. This segment is gaining attention because of its versatility and wide range of content, such as films, series, and documentaries. The demand for VoD is driven by the desire for customized viewing experiences and the opportunity to binge-watch shows. In 2023, 1&1 introduced "1&1 Cinema," a VOD service, in collaboration with Zattoo and Rakuten TV, providing more than 6,000 titles to its broadband subscribers. This offering merged no-cost and paid material by incorporating Rakuten TV's transactional video-on-demand (TVOD) into Zattoo's platform.

Online video includes content produced by influencers, independent creators, and user-generated short videos. This segment is renowned for its wide range and fast usage rate, typically accessed through platforms that encourage user interaction and participation. The rise of online video is driven by the increase of social media platforms and video-sharing websites, where short and engaging content can quickly gain popularity. This segment is very appealing, especially to younger audiences who enjoy diverse and dynamic content due to lower production costs and easy accessibility.

Live streaming involves broadcasting real-time events, including sports, concerts, news, and other live performances. This segment is becoming popular because of the progress in mobile technology and the rising access to high-speed internet. Viewers are drawn to live streaming because of its immediacy and the chance to interact with the content in real-time. The segment benefits from the integration of interactive features such as live chats and polls enhancing viewer engagement and participation.

Breakup by Technology:

IPTV
OTT
Satellite
Others

OTT holds the largest share of the industry

OTT, which is known for providing video content over the internet without using traditional methods like cable or satellite television, leads the market. The dominance of this segment is driven by the increasing availability of high-speed internet and the growing use of smart devices, enabling easy and flexible access to OTT content. Viewers are attracted to OTT services because of their ability to provide content on demand, offer a wide range of content, and allow for streaming on various devices. The rise of subscription-based streaming services and the creation of exclusive, high-quality content are further driving the demand for OTT platforms. In March 2024, Africell Angola collaborated with Perception Group to introduce AfriTV, an OTT mobile TV service providing 44 live TV channels and catch-up TV for mobile data users. This project aims to improve the variety of entertainment choices available to users in Angola.

Breakup by Service Type:

Free-to-Air Services
Pay TV Services

Pay TV services represent the leading market segment

Pay TV services hold the biggest market share, including subscription-based models in which viewers pay a fee to watch a variety of television programs. This segment consists of conventional cable/satellite subscriptions along with contemporary streaming services, providing exclusive channels, premium content, and on-demand viewing choices. The appeal of pay TV services is found in their vast content collections, top-notch programming, and the option to enjoy ad-free viewing. Additionally, the increasing demand for high-definition and 4K content, bundled service packages, and the inclusion of value-added features such as digital video recorder (DVR) capabilities and multi-device access are supporting the market growth. As people seek more tailored and high-quality viewing experiences, pay TV services continues to attract a notable user base. In 2024, Verizon introduced the "myHome" plan for home internet users, which offers discounted streaming services bundled with the option to choose YouTube TV for their pay-TV, providing integrated mobile and TV streaming choices.

Breakup by Application:

Commercial
Personal

Personal exhibits a clear dominance in the market

Personal dominates the market due to the extensive use of mobile devices for individual entertainment purposes. This segment includes a diverse range of applications where users stream video content for personal usage, such as watching TV shows, movies, live sports, and user-generated content. The dominance of the personal segment is driven by the rising accessibility and availability of smartphones and tablets, along with the improvement of mobile network infrastructure that enables fast streaming. Furthermore, customization options provided by streaming services, such as tailored suggestions and individualized content collections, increase the attractiveness of mobile TV for personal usage. The convenience of accessing entertainment anytime and anywhere continues to attract a large number of users to this segment.

Breakup by Region:

North America
- United States
- Canada
Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
Latin America
- Brazil
- Mexico
- Others
Middle East and Africa

Asia Pacific leads the market, accounting for the largest mobile TV market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific represents the largest regional market for mobile tv.

Asia Pacific dominates the market due to its large and tech-savvy population, rapid urbanization, and high smartphone usage. The growing middle class and rising disposable income in the region are driving the need for mobile entertainment services. It is predicted that the middle-class population in India will increase from 432 million people in 2020-21 to 715 million (or 47% of the population) in 2030-31 and then reach 1.02 billion out of India's estimated population of 1.66 billion in 2047, as per the data provided by the India Brand Equity Foundation (IBEF). Furthermore, the region is also witnessing increasing investments in 4G and 5G network infrastructures, which are improving the availability and excellence of mobile TV content. Moreover, the rise of cost-effective data packages and the increasing demand for local and regional content are contributing to the market growth.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the industry include Asianet Satellite, AT&T Inc., Bell Canada (BCE Inc.), Bharti Airtel Limited, Charter Communications Inc., Comcast Corporation, Consolidated Communications, Cox Communications Inc., MobiTV Inc., SPB TV AG, Tata Sky Ltd. (TOF), United States Cellular (Telephone and Data Systems), Verizon Communications Inc etc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Major players in the industry are concentrating on increasing their content offerings and improving user satisfaction with personalized suggestions and top-notch streaming services. They are making investments in unique and original content to attract and retain subscribers. To take advantage of technological progress, these firms are incorporating AI and ML to enhance content delivery and user interaction. In addition, they are establishing strategic collaborations with telecommunication companies to provide packaged services and broadening their presence in developing markets. Mobile TV providers are also embracing adaptive streaming technologies to guarantee smooth viewing experiences on various network conditions and devices. In May 2024, Vi revealed a collaboration with Netflix to introduce two unlimited prepaid packs featuring a Netflix basic subscription, allowing users to enjoy a range of content on mobile and TV screens. Vi also emphasized extra perks, including data delight and weekend data roll-over for users who recharge with the 84-day validity plan.

Key Questions Answered in This Report:

How has the global mobile TV market performed so far, and how will it perform in the coming years?
What are the drivers, restraints, and opportunities in the global market?
What is the impact of each driver, restraint, and opportunity on the global market?
What are the key regional markets?
Which countries represent the most attractive market?
What is the breakup of the market based on the content type?
Which is the most attractive content type in the market?
What is the breakup of the market based on the technology?
Which is the most attractive technology in the market?
What is the breakup of the market based on the service type?
Which is the most attractive service type in the market?
What is the breakup of the market based on the application?
Which is the most attractive application in the market?
What is the competitive structure of the market?
Who are the key players/companies in the global mobile TV market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Global Mobile TV Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Content Type

6.1 Video-on-Demand
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
6.2 Online Video
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
6.3 Live Streaming
- 6.3.1 Market Trends
- 6.3.2 Market Forecast

7 Market Breakup by Technology

7.1 IPTV
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
7.2 OTT
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
7.3 Satellite
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
7.4 Others
- 7.4.1 Market Trends
- 7.4.2 Market Forecast

8 Market Breakup by Service Type

8.1 Free-to-Air Services
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
8.2 Pay TV Services
- 8.2.1 Market Trends
- 8.2.2 Market Forecast

9 Market Breakup by Application

9.1 Commercial
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
9.2 Personal
- 9.2.1 Market Trends
- 9.2.2 Market Forecast

10 Market Breakup by Region

10.1 North America
- 10.1.1 United States
  - 10.1.1.1 Market Trends
  - 10.1.1.2 Market Forecast
- 10.1.2 Canada
  - 10.1.2.1 Market Trends
  - 10.1.2.2 Market Forecast
10.2 Asia Pacific
- 10.2.1 China
  - 10.2.1.1 Market Trends
  - 10.2.1.2 Market Forecast
- 10.2.2 Japan
  - 10.2.2.1 Market Trends
  - 10.2.2.2 Market Forecast
- 10.2.3 India
  - 10.2.3.1 Market Trends
  - 10.2.3.2 Market Forecast
- 10.2.4 South Korea
  - 10.2.4.1 Market Trends
  - 10.2.4.2 Market Forecast
- 10.2.5 Australia
  - 10.2.5.1 Market Trends
  - 10.2.5.2 Market Forecast
- 10.2.6 Indonesia
  - 10.2.6.1 Market Trends
  - 10.2.6.2 Market Forecast
- 10.2.7 Others
  - 10.2.7.1 Market Trends
  - 10.2.7.2 Market Forecast
10.3 Europe
- 10.3.1 Germany
  - 10.3.1.1 Market Trends
  - 10.3.1.2 Market Forecast
- 10.3.2 France
  - 10.3.2.1 Market Trends
  - 10.3.2.2 Market Forecast
- 10.3.3 United Kingdom
  - 10.3.3.1 Market Trends
  - 10.3.3.2 Market Forecast
- 10.3.4 Italy
  - 10.3.4.1 Market Trends
  - 10.3.4.2 Market Forecast
- 10.3.5 Spain
  - 10.3.5.1 Market Trends
  - 10.3.5.2 Market Forecast
- 10.3.6 Russia
  - 10.3.6.1 Market Trends
  - 10.3.6.2 Market Forecast
- 10.3.7 Others
  - 10.3.7.1 Market Trends
  - 10.3.7.2 Market Forecast
10.4 Latin America
- 10.4.1 Brazil
  - 10.4.1.1 Market Trends
  - 10.4.1.2 Market Forecast
- 10.4.2 Mexico
  - 10.4.2.1 Market Trends
  - 10.4.2.2 Market Forecast
- 10.4.3 Others
  - 10.4.3.1 Market Trends
  - 10.4.3.2 Market Forecast
10.5 Middle East and Africa
- 10.5.1 Market Trends
- 10.5.2 Market Breakup by Country
- 10.5.3 Market Forecast

11 SWOT Analysis

11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes

14 Competitive Landscape

14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
- 14.3.1 Asianet Satellite
  - 14.3.1.1 Company Overview
  - 14.3.1.2 Product Portfolio
- 14.3.2 AT&T Inc.
  - 14.3.2.1 Company Overview
  - 14.3.2.2 Product Portfolio
  - 14.3.2.3 Financials
  - 14.3.2.4 SWOT Analysis
- 14.3.3 Bell Canada (BCE Inc.)
  - 14.3.3.1 Company Overview
  - 14.3.3.2 Product Portfolio
  - 14.3.3.3 Financials
  - 14.3.3.4 SWOT Analysis
- 14.3.4 Bharti Airtel Limited
  - 14.3.4.1 Company Overview
  - 14.3.4.2 Product Portfolio
  - 14.3.4.3 Financials
  - 14.3.4.4 SWOT Analysis
- 14.3.5 Charter Communications Inc.
  - 14.3.5.1 Company Overview
  - 14.3.5.2 Product Portfolio
  - 14.3.5.3 Financials
  - 14.3.5.4 SWOT Analysis
- 14.3.6 Comcast Corporation
  - 14.3.6.1 Company Overview
  - 14.3.6.2 Product Portfolio
  - 14.3.6.3 Financials
  - 14.3.6.4 SWOT Analysis
- 14.3.7 Consolidated Communications
  - 14.3.7.1 Company Overview
  - 14.3.7.2 Product Portfolio
  - 14.3.7.3 Financials
  - 14.3.7.4 SWOT Analysis
- 14.3.8 Cox Communications Inc.
  - 14.3.8.1 Company Overview
  - 14.3.8.2 Product Portfolio
  - 14.3.8.3 Financials
  - 14.3.8.4 SWOT Analysis
- 14.3.9 MobiTV Inc.
  - 14.3.9.1 Company Overview
  - 14.3.9.2 Product Portfolio
- 14.3.10 SPB TV AG
  - 14.3.10.1 Company Overview
  - 14.3.10.2 Product Portfolio
- 14.3.11 Tata Sky Ltd. (TOF)
  - 14.3.11.1 Company Overview
  - 14.3.11.2 Product Portfolio
- 14.3.12 United States Cellular (Telephone and Data Systems)
  - 14.3.12.1 Company Overview
  - 14.3.12.2 Product Portfolio
  - 14.3.12.3 Financials
  - 14.3.12.4 SWOT Analysis
- 14.3.13 Verizon Communications Inc.
  - 14.3.13.1 Company Overview
  - 14.3.13.2 Product Portfolio
  - 14.3.13.3 Financials
  - 14.3.13.4 SWOT Analysis

モバイルTVの市場レポート：コンテンツタイプ別、技術別、サービスタイプ別、用途別、地域別、2025～2033年

Mobile TV Market Report by Content Type (Video-on-Demand, Online Video, Live Streaming), Technology (IPTV, OTT, Satellite, and Others), Service Type (Free-to-Air Services, Pay TV Services), Application (Commercial, Personal), and Region 2025-2033

モバイルTV市場の分析

モバイルTV市場の動向

目次

第1章 序文

第2章 調査範囲と調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

第5章 世界のモバイルTV市場

第6章 市場内訳：コンテンツタイプ別

第7章 市場内訳：技術別

第8章 市場内訳：サービスタイプ別

第9章 市場内訳：用途別

第10章 市場内訳：地域別

第11章 SWOT分析

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

第14章 競合情勢